CN111444425B - Information pushing method, electronic equipment and medium - Google Patents
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06Q30/0271—Personalized advertisement
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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- H04L67/55—Push-based network services
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- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
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Abstract
The embodiment of the invention discloses an information pushing method, electronic equipment and a medium. The method comprises the following steps: determining target electronic equipment for pushing information; determining a first frequency control frequency corresponding to a first information type according to a user type corresponding to target electronic equipment; pushing target information of a first information type to target electronic equipment; wherein the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in the preset time, or the first pushing times are times of receiving the information of the first information type by the target user corresponding to the target electronic equipment in the preset time. The embodiment of the invention can solve the problem of poor information pushing effect.
Description
Technical Field
The embodiment of the invention relates to the field of information pushing, in particular to an information pushing method, electronic equipment and a medium.
Background
Along with the development of internet technology, information pushing is more and more, in the information pushing process, in order to avoid invalid exposure of information and to take care of user experience, the information pushing platform performs certain control on the display mode of the pushed information, for example, controls the preset frequency control times of similar information and the like.
However, the control rule of the present display mode of the pushed information is consistent for all users, and as different people perceive and attitude of different information is inconsistent, the unified information push mode cannot achieve a better effect, and the problems of more ineffective information exposure and poor user experience still exist.
Disclosure of Invention
The embodiment of the invention provides an information pushing method, electronic equipment and a medium, which are used for solving the problem of poor information pushing effect.
In a first aspect, an embodiment of the present invention provides an information pushing method, including:
determining target electronic equipment for pushing information;
determining a first frequency control frequency corresponding to a first information type according to a user type corresponding to the target electronic equipment;
pushing target information of a first information type to the target electronic equipment;
the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in preset time, or the first pushing times are times of receiving the information of the first information type by a target user corresponding to the target electronic equipment in preset time.
In a second aspect, an embodiment of the present invention further provides an electronic device, including:
the device determining module is used for determining target electronic devices for pushing information;
the frequency determining module is used for determining a first frequency control frequency corresponding to a first information type according to the user type corresponding to the target electronic equipment;
the pushing module is used for pushing the target information of the first information type to the target electronic equipment; the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in preset time, or the first pushing times are times of receiving the information of the first information type by a target user corresponding to the target electronic equipment in preset time.
In a third aspect, an embodiment of the present invention provides an electronic device, including a processor, a memory, and a computer program stored on the memory and executable on the processor, where the computer program implements the steps of the information push method according to the first aspect when executed by the processor.
In a fourth aspect, an embodiment of the present invention provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the information push method according to the first aspect.
In the embodiment of the invention, after the target electronic equipment of the information to be pushed is determined, the first frequency control times corresponding to the first information type are determined according to the user type corresponding to the target electronic equipment, and then the target information with the pushing times smaller than the first frequency control times is pushed to the target electronic equipment. In this embodiment, the number of times of pushing each type of information is related to the user type associated with the electronic device to be published, and the personalized setting considers the perception and attitudes of different users on different information as much as possible, so that the information display effect is better and the user experience is better.
Drawings
The invention will be better understood from the following description of specific embodiments thereof taken in conjunction with the accompanying drawings in which like or similar reference characters designate like or similar features.
Fig. 1 is a schematic flow chart of an information pushing method according to an embodiment of the present invention;
fig. 2 is a flow chart of another information pushing method according to an embodiment of the present invention
Fig. 3 is a schematic structural diagram of an information pushing platform according to an embodiment of the present invention;
fig. 4 is a schematic hardware structure of an information push platform according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
As described in the background section, in order to avoid ineffective exposure of information and to take care of user experience, the information pushing platform performs certain control on the display mode of the pushed information, but the control rule of the display mode of the pushed information is consistent for all users at present, resulting in poor information pushing effect.
In particular, advertisement placement is taken as an example. In the process of advertisement delivery, if the number of times that a user watches the same advertisement is too large, the user can feel against the advertisement, and the user cannot click the advertisement again, so that advertisement exposure waste is caused. Therefore, in the process of advertisement delivery, in order to avoid ineffective exposure of advertisements and to take care of user experience, the advertisement platform adopts a strategy of controlling the times of advertisement display modes.
However, in the existing advertisement frequency control method, the upper limit of the exposure frequency of the same advertisement in a certain period is generally set manually, if the upper limit of the frequency of the same advertisement seen by a certain user in 1 day is 3, when the exposure frequency of the advertisement to the user reaches 3 times, the advertisement platform stops putting the advertisement to the user. Or, it is also possible to set multiple frequency control periods for cross control, such as 3 times in 1 day, 1 time in 1 hour, etc. In summary, the rules set in the existing method are consistent for all users, for example, if the exposure frequency is set to 3 times, all users perform frequency control on the advertisement with the same upper limit times. However, in a real scene, the perception and attitudes of different people on different advertisements are inconsistent, and the same advertisement is seen by class A people for 3 times as the optimal times and class B people for 5 times as the optimal times, so that the current advertisement pushing method cannot conduct personalized advertisement pushing aiming at each user, and the advertisement pushing effect is poor.
In order to solve the above-mentioned problems, an embodiment of the present invention provides an information pushing method, referring to fig. 1, fig. 1 shows a flow diagram of the information pushing method provided by the embodiment of the present invention. The method comprises the following steps:
S101, determining target electronic equipment for information to be pushed; and pushing the push information to the target electronic equipment for display later.
Wherein prior to determining the target electronic device, it may comprise: the media software in the electronic device or a specific program in the operating system, etc. sends an information pushing request to the information pushing platform, and then the target electronic device is determined according to the sent request, where the media software refers to an organization or a carrier on the electronic device that provides user traffic for displaying advertisements, such as an application program, for example, microblog, eukol, etc. Or the information pushing platform automatically determines the target electronic equipment for pushing the information.
In addition, optionally, the information push request may carry a device identifier for uniquely characterizing the identity of the target electronic device, where each device identifier is pre-bound with a corresponding user type, and then the associated user type may be determined according to the device identifier.
S102, determining a first frequency control frequency corresponding to a first information type according to a user type corresponding to target electronic equipment;
that is, in this embodiment, different frequency control times are set for different types of information for each type of user, for example, where the frequency control times refer to preset frequency control times in a preset period of time. Therefore, according to the corresponding relation among the user type, the information type and the frequency control times, the frequency control times of the current user type aiming at various information can be obtained.
The user type refers to classification of the user, and the classification mode may include gender, age, hobbies and interests. The classification of the information types herein may be classified in an industry dimension into e-commerce advertisements, game advertisements, financial advertisements, educational advertisements, car advertisements, and the like. The invention is not limited to the specific classification of the user type and the information type.
S103, pushing target information of the first information type to target electronic equipment;
wherein the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in the preset time, or the first pushing times are times of receiving the information of the first information type by the target user corresponding to the target electronic equipment in the preset time.
Because the first pushing frequency is smaller than the first frequency, the fact that the number of the information of the first information type received by the target electronic equipment does not reach the set maximum number is indicated in the preset time, and therefore the information of the first information type can be pushed to the target electronic equipment. If the first pushing times reach the first frequency control times, the information quantity of the first information type received by the target electronic equipment in the preset time is indicated to reach the set maximum quantity, so that in order to avoid the dislike of the user and improve the pushing effect of the information, the information of the first information type is not needed to be pushed to the user in the follow-up process.
In the embodiment of the invention, after the target electronic equipment of the information to be pushed is determined, the first frequency control times corresponding to the first information type are determined according to the user type corresponding to the target electronic equipment, and then the target information with the pushing times smaller than the first frequency control times is pushed to the target electronic equipment. In this embodiment, the number of times of pushing each type of information is related to the user type associated with the electronic device to be published, and the personalized setting considers the perception and attitudes of different users on different information as much as possible, so that the information display effect is better and the user experience is better.
In order to obtain the preset correspondence between the user type, the information type and the display mode, the user needs to be classified, and in some embodiments of the present invention, before S102, the method may further include:
and browsing the record according to the historical information of the target electronic equipment, and determining the user type corresponding to the target electronic equipment.
Because the history of the electronic device can reflect many information of the user, such as interests, ages, sexes, etc., for example, the user frequently browses basketball-like web pages, the user is highly likely to be male and interested in basketball. Therefore, the embodiment can obtain the characteristics of the user more accurately through the history browsing record of the electronic equipment, and set more reasonable classification for the user.
In addition, in order to obtain the preset correspondence between the user type, the information type and the display mode, the information needs to be classified to determine each information type, and in some embodiments of the present invention, before S101, the method may further include:
classifying information types according to the historical information pushing data, and generating a corresponding relation among preset user types, preset information types and preset frequency control times, wherein the preset information types comprise first information types;
accordingly, S102 may specifically include:
and for each preset information type in the corresponding relation, determining the preset frequency control times corresponding to the preset information types according to the user type corresponding to the target electronic equipment and the corresponding relation.
The embodiment performs statistical analysis through the historical information pushing data, namely can determine which information types the pushed information contains. In addition, the historical information pushing data can also count the relation of exposure and clicking between different types of users and information, and generate reasonable frequency control times of various users on various information, so that information pushing can be performed individually for different users, and information pushing effect and user experience are improved.
Taking the information as an advertisement as an example, the corresponding relationship among the user type, the preset information type and the preset frequency control times may include: the frequency of the preset frequency control of the male to the game advertisement is 5 times, the frequency of the preset frequency control of the male to the e-commerce advertisement is 3 times, the frequency of the preset frequency control of the female to the game advertisement is 2 times, the frequency of the preset frequency control of the female to the e-commerce advertisement is 4 times, and the like. Of course, the present invention is not limited to the specific content of the correspondence between the user type, the preset information type, and the preset frequency control times.
In other embodiments of the present invention, referring to fig. 2, fig. 2 shows a schematic flow chart of another information pushing method provided in the embodiment of the present invention. The method may include:
s201, determining target electronic equipment for information to be pushed;
s202, for each preset information type in the corresponding relation, determining preset frequency control times corresponding to the preset information types according to the user type and the corresponding relation corresponding to the target electronic equipment;
s203, determining a target information list; the second pushing times corresponding to each type of preset information type in the target information list are smaller than the preset frequency control times corresponding to the preset information type; the second pushing times are times of receiving information of a preset information type by the target electronic equipment in preset time, or the second pushing times are times of receiving information of the preset information type by a target user corresponding to the target electronic equipment in preset time;
S204, determining information meeting preset conditions in a target information list as target information;
s205, pushing target information to target electronic equipment.
In this embodiment, first, the number of preset frequency control times corresponding to each preset information type is determined for the user type corresponding to the target electronic device, then according to the number of times of information of each preset information type actually received by the target electronic device in preset time, it can be determined which preset information type push times do not reach the corresponding preset frequency control times in the preset time, that is, which preset information type information can be pushed, then the information which has reached the corresponding preset frequency control times is filtered, the information which can also be pushed and the preset information type information is formed into a target information list, and the target information is screened from the target information list, so that the target information pushed by the target electronic device can have a better push effect.
Specifically, since only one piece of information is usually pushed at a time in the information pushing process, but there are many pieces of information to be pushed, preset conditions need to be set to select target information of each push. The preset condition may be the first in the target information list, or the highest in priority, etc., and the present invention is not limited to the specific content of the preset condition.
In a specific embodiment, optionally, the generating a correspondence between the preset user type, the preset information type, and the preset frequency control number may include:
counting the exposure times of the information of the preset information type to the user when the user of the preset user type clicks the information of the preset information type each time, and obtaining the clicking times corresponding to each exposure time value;
and taking the maximum value of the exposure time values with the accumulated click times reaching the preset duty ratio of the total click times as the preset frequency control times corresponding to the preset user type and the preset information type.
Where exposure here means that the information is pushed, the user can see, but the user does not have to click on the information. The exposure times herein refer to the number of times the user clicks on information of a preset information type, which has been pushed to the user. The embodiment counts the corresponding exposure times when clicking each time, namely, the clicking times corresponding to each exposure time value can be obtained. For example, an x user has a total of 100 clicks on a y-type advertisement, where 50 clicks are exposed 1 time, 20 clicks are exposed 2 times, 10 clicks are exposed 3 times, 5 clicks are exposed 4 times, and 15 clicks are exposed more than 5 times. And summing the corresponding clicking times of each exposure time according to the order of the clicking times from large to small, namely 50+20+10 … …, and when the clicking times obtained by summation reach the preset duty ratio of the total clicking times, for example, the preset duty ratio is 80 percent, namely, when the clicking times obtained by summation reach 80, taking the maximum value of the corresponding exposing times in the 80 percent clicking times as the preset frequency control times of the x users on the y advertisements. Wherein, the value of the preset duty ratio can be determined through a plurality of experiments.
The more the number of clicks corresponding to the number of exposure times is, the more the user tends to click under the number of exposure times, so that the accumulated number of clicks reaches each exposure time value of the preset duty ratio of the total number of clicks, namely the number of exposure times that the user tends to click more, and the finally obtained preset frequency control times are more in line with the habit of the user, so that the user can click more easily, and the information pushing effect is improved. And when the number of clicks is accumulated, summing the number of clicks corresponding to each exposure number according to the order of the number of clicks from large to small, wherein each exposure number value for enabling the accumulated number of clicks to reach the preset duty ratio of the total number of clicks is the corresponding exposure number value with more number of clicks, so that the finally obtained preset frequency control number is ensured to be easier for a user to click, the information click rate is improved, and the information pushing cost is reduced.
In still other embodiments of the present invention, the above correspondence may be: the method comprises the following steps of user types, preset information types, preset attribute characteristics and corresponding relation among preset frequency control times. The preset attribute features herein may include at least one of media type, time range.
The attribute features herein refer to some attribute factors except the user type and the information type, which also influence whether the user clicks the information, and the attribute features are set to further accurately limit the frequency control times of the information, so that personalized information pushing is further realized.
The step S202 specifically includes: and for each preset information type in the corresponding relation, determining the preset frequency control times corresponding to the preset information types according to the user type, the attribute characteristics and the corresponding relation corresponding to the target electronic equipment.
In this embodiment, in addition to the user type and the information type, attribute features are introduced as a limitation on the frequency control times, and the more the introduced attribute features are, the more accurate the screening of the information is, and the better the information pushing effect is. If the attribute features are many, an algorithm model can be introduced to adjust the new pushing platform in real time, so that different frequency control times are adopted for different users and different information as much as possible, and the information pushing effect and user experience are improved. Of course, the present invention is not limited to what is contained in the attribute features herein.
It should be noted that the various steps in the method embodiments of fig. 1 and 2 may be implemented entirely by an electronic device. Alternatively, it may be implemented entirely by an information push platform. Alternatively, some steps may be implemented by the electronic device and some steps may be implemented by the information push platform. The above several implementations are all within the scope of the invention.
Based on the information pushing method provided by the embodiment, correspondingly, the embodiment of the invention also provides an electronic device, and referring to fig. 3, fig. 3 shows a schematic structural diagram of the electronic device provided by the embodiment of the invention. The electronic device includes:
a device determining module 301, configured to determine a target electronic device to which information is to be pushed;
the frequency determining module 302 is configured to determine a first frequency control number corresponding to a first information type according to a user type corresponding to the target electronic device;
a pushing module 303, configured to push target information of the first information type to a target electronic device; wherein the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in the preset time, or the first pushing times are times of receiving the information of the first information type by the target user corresponding to the target electronic equipment in the preset time.
In the embodiment of the invention, after the target electronic equipment of the information to be pushed is determined, the first frequency control times corresponding to the first information type are determined according to the user type corresponding to the target electronic equipment, and then the target information with the pushing times smaller than the first frequency control times is pushed to the target electronic equipment. In this embodiment, the number of times of pushing each type of information is related to the user type associated with the electronic device to be published, and the personalized setting considers the perception and attitudes of different users on different information as much as possible, so that the information display effect is better and the user experience is better.
Wherein the electronic device may further include: and the request sending module is used for sending the information pushing request generated by the media software in the electronic equipment or the specific program in the operating system to the information pushing platform.
In addition, optionally, the information push request may carry a device identifier for uniquely characterizing the identity of the target electronic device, where each device identifier is pre-bound with a corresponding user type, and then the associated user type may be determined according to the device identifier.
In some embodiments of the invention, the electronic device further comprises:
And the user classification module is used for browsing the record according to the historical information of the target electronic equipment and determining the user type corresponding to the target electronic equipment.
Because the history browsing record of the electronic equipment can reflect a lot of information of the user, the characteristics of the user can be obtained more accurately and more reasonable classification can be set for the user through the history browsing record of the electronic equipment.
In some embodiments of the invention, the electronic device further comprises:
the information classification module is used for classifying information types according to the historical information pushing data and generating a corresponding relation among preset user types, preset information types and preset frequency control times, wherein the preset information types comprise first information types;
accordingly, the frequency determining module 302 is specifically configured to:
and for each preset information type in the corresponding relation, determining the preset frequency control times corresponding to the preset information types according to the user type corresponding to the target electronic equipment and the corresponding relation.
The embodiment performs statistical analysis through the historical information pushing data, namely can determine which information types the pushed information contains. In addition, the historical information pushing data can also count the relation of exposure and clicking between different types of users and information, and generate reasonable frequency control times of various users on various information, so that information pushing can be performed individually for different users, and information pushing effect and user experience are improved.
In other embodiments of the present invention, the pushing module 303 specifically includes:
a list determination unit configured to determine a target information list; the second pushing times corresponding to each type of preset information type in the target information list are smaller than the preset frequency control times corresponding to the preset information type; the second pushing times are times of receiving information of a preset information type by the target electronic equipment in preset time, or the second pushing times are times of receiving information of the preset information type by a target user corresponding to the target electronic equipment in preset time;
an information determining unit, configured to determine information meeting a preset condition in the target information list as target information;
and the pushing unit is used for pushing the target information to the target electronic equipment.
In this embodiment, first, the number of preset frequency control times corresponding to each preset information type is determined for the user type corresponding to the target electronic device, then according to the number of times of information of each preset information type actually received by the target electronic device in preset time, it can be determined which preset information type push times do not reach the corresponding preset frequency control times in the preset time, that is, which preset information type information can be pushed, then the information which has reached the corresponding preset frequency control times is filtered, the information which can also be pushed and the preset information type information is formed into a target information list, and the target information is screened from the target information list, so that the target information pushed by the target electronic device can have a better push effect.
Specifically, since only one piece of information is usually pushed at a time in the information pushing process, but there are many pieces of information to be pushed, preset conditions need to be set to select target information of each push. Wherein, the preset condition can be the top of the order in the target information list or the highest priority, and the invention is not limited to the specific content of the preset condition
In a specific embodiment, optionally, the information classification module may specifically be configured to:
counting the exposure times of the information of the preset information type to the user when the user of the preset user type clicks the information of the preset information type each time, and obtaining the clicking times corresponding to each exposure time value; and taking the maximum value of the exposure time values with the accumulated click times reaching the preset duty ratio of the total click times as the preset frequency control times corresponding to the preset user type and the preset information type.
The more the number of clicks corresponding to the number of exposure times is, the more the user tends to click under the number of exposure times, so that the accumulated number of clicks reaches each exposure time value of the preset duty ratio of the total number of clicks, namely the number of exposure times that the user tends to click more, and the finally obtained preset frequency control times are more in line with the habit of the user, so that the user can click more easily, and the information pushing effect is improved. And when the number of clicks is accumulated, summing the number of clicks corresponding to each exposure number according to the order of the number of clicks from large to small, wherein each exposure number value for enabling the accumulated number of clicks to reach the preset duty ratio of the total number of clicks is the corresponding exposure number value with more number of clicks, so that the finally obtained preset frequency control number is ensured to be easier for a user to click, the information click rate is improved, and the information pushing cost is reduced.
In still other embodiments of the present invention, the above correspondence may be: the method comprises the following steps of user types, preset information types, preset attribute characteristics and corresponding relation among preset frequency control times. The preset attribute features herein may include at least one of media type, time range.
The attribute features herein refer to some attribute factors except the user type and the information type, which also influence whether the user clicks the information, and the attribute features are set to further accurately limit the frequency control times of the information, so that personalized information pushing is further realized.
The frequency determining module 302 is specifically configured to: and for each preset information type in the corresponding relation, determining the preset frequency control times corresponding to the preset information types according to the user type, the attribute characteristics and the corresponding relation corresponding to the target electronic equipment.
In this embodiment, in addition to the user type and the information type, attribute features are introduced as a limitation on the frequency control times, and the more the introduced attribute features are, the more accurate the screening of the information is, and the better the information pushing effect is. If the attribute features are many, an algorithm model can be introduced to adjust the new pushing platform in real time, so that different frequency control times are adopted for different users and different information as much as possible, and the information pushing effect and user experience are improved. Of course, the present invention is not limited to what is contained in the attribute features herein.
Fig. 4 shows a schematic hardware structure of an information push platform according to an embodiment of the present invention.
The information push platform 400 includes, but is not limited to: radio frequency unit 401, network module 402, audio output unit 403, input unit 404, sensor 405, display unit 406, user input unit 407, interface unit 408, memory 409, processor 410, and power source 411. Those skilled in the art will appreciate that the information pushing platform structure shown in fig. 4 is not limiting of the information pushing platform and that the information pushing platform may include more or fewer components than shown, or may combine certain components, or may be a different arrangement of components. In the embodiment of the invention, the information pushing platform comprises, but is not limited to, a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted terminal, a wearable device, a pedometer and the like.
The processor 410 is configured to determine a target electronic device to which information is to be pushed; determining a first frequency control frequency corresponding to a first information type according to a user type corresponding to target electronic equipment; pushing target information of a first information type to target electronic equipment; wherein the first pushing times are smaller than the first frequency control times; the first pushing times are times of receiving the information of the first information type by the target electronic equipment in the preset time, or the first pushing times are times of receiving the information of the first information type by the target user corresponding to the target electronic equipment in the preset time.
In the embodiment of the invention, after the target electronic equipment of the information to be pushed is determined, the first frequency control times corresponding to the first information type are determined according to the user type corresponding to the target electronic equipment, and then the target information with the pushing times smaller than the first frequency control times is pushed to the target electronic equipment. In this embodiment, the number of times of pushing each type of information is related to the user type associated with the electronic device to be published, and the personalized setting considers the perception and attitudes of different users on different information as much as possible, so that the information display effect is better and the user experience is better.
It should be understood that, in the embodiment of the present invention, the radio frequency unit 401 may be used for receiving and transmitting signals during the process of receiving and transmitting information or communication, specifically, receiving downlink data from a base station and then processing the received downlink data by the processor 410; and, the uplink data is transmitted to the base station. Typically, the radio frequency unit 401 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, and the like. In addition, the radio frequency unit 401 may also communicate with networks and other devices through a wireless communication system.
The information push platform provides wireless broadband internet access to users via the network module 402, such as helping users send and receive e-mail, browse web pages, access streaming media, and the like.
The audio output unit 403 may convert audio data received by the radio frequency unit 401 or the network module 402 or stored in the memory 409 into an audio signal and output as sound. Also, the audio output unit 403 may also provide audio output (e.g., a call signal reception sound, a message reception sound, etc.) related to a specific function performed by the information push platform 400. The audio output unit 403 includes a speaker, a buzzer, a receiver, and the like.
The input unit 404 is used to receive an audio or video signal. The input unit 404 may include a graphics processor (Graphics Processing Unit, GPU) 4041 and a microphone 4042, the graphics processor 4041 processing image data of still pictures or video obtained by an image capturing device (e.g., a camera) in a video capturing mode or an image capturing mode. The processed image frames may be displayed on the display unit 406. The image frames processed by the graphics processor 4041 may be stored in memory 409 (or other storage medium) or transmitted via the radio frequency unit 401 or the network module 402. The microphone 4042 may receive sound and may be capable of processing such sound into audio data. The processed audio data may be converted into a format output that can be transmitted to the mobile communication base station via the radio frequency unit 401 in the case of a telephone call mode.
The information delivery platform 400 also includes at least one sensor 405, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor and a proximity sensor, wherein the ambient light sensor can adjust the brightness of the display panel 4061 according to the brightness of ambient light, and the proximity sensor can turn off the display panel 4061 and/or backlight when the information push platform 400 moves to the ear. As one of the motion sensors, the accelerometer sensor can detect the acceleration in all directions (generally three axes), and can detect the gravity and the direction when the accelerometer sensor is stationary, and can be used for identifying the gesture (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration) of the information pushing platform, vibration identification related functions (such as pedometer and knocking) and the like; the sensor 405 may further include a fingerprint sensor, a pressure sensor, an iris sensor, a molecular sensor, a gyroscope, a barometer, a hygrometer, a thermometer, an infrared sensor, etc., which are not described herein.
The display unit 406 is used to display information input by a user or information provided to the user. The display unit 406 may include a display panel 4061, and the display panel 4061 may be configured in the form of a liquid crystal display (Liquid Crystal Display, LCD), an Organic Light-Emitting Diode (OLED), or the like.
The user input unit 407 may be used to receive input numeric or character information and to generate key signal inputs related to user settings and function control of the information push platform. Specifically, the user input unit 407 includes a touch panel 4071 and other input devices 4072. The touch panel 4071, also referred to as a touch screen, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on the touch panel 4071 or thereabout using any suitable object or accessory such as a finger, stylus, etc.). The touch panel 4071 may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, and sends the touch point coordinates to the processor 410, and receives and executes commands sent from the processor 410. In addition, the touch panel 4071 may be implemented in various types such as resistive, capacitive, infrared, and surface acoustic wave. The user input unit 407 may include other input devices 4072 in addition to the touch panel 4071. In particular, other input devices 4072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein.
Further, the touch panel 4071 may be overlaid on the display panel 4061, and when the touch panel 4071 detects a touch operation thereon or thereabout, the touch operation is transferred to the processor 410 to determine the type of touch event, and then the processor 410 provides a corresponding visual output on the display panel 4061 according to the type of touch event. Although in fig. 4, the touch panel 4071 and the display panel 4061 are two independent components to implement the input and output functions of the information push platform, in some embodiments, the touch panel 4071 may be integrated with the display panel 4061 to implement the input and output functions of the information push platform, which is not limited herein.
The interface unit 408 is an interface for an external device to connect with the information push platform 400. For example, the external devices may include a wired or wireless headset port, an external power (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device having an identification module, an audio input/output (I/O) port, a video I/O port, an earphone port, and the like. The interface unit 408 may be used to receive input (e.g., data information, power, etc.) from an external device and to transmit the received input to one or more elements within the information push platform 400 or may be used to transmit data between the information push platform 400 and an external device.
Memory 409 may be used to store software programs as well as various data. The memory 409 may mainly include a storage program area that may store an operating system, application programs required for at least one function (such as a sound playing function, an image playing function, etc.), and a storage data area; the storage data area may store data (such as audio data, phonebook, etc.) created according to the use of the handset, etc. In addition, memory 409 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.
The processor 410 is a control center of the information push platform, and connects various parts of the entire information push platform using various interfaces and lines, and performs various functions and processes data of the information push platform by running or executing software programs and/or modules stored in the memory 409 and calling data stored in the memory 409, thereby performing overall monitoring of the information push platform. Processor 410 may include one or more processing units; preferably, the processor 410 may integrate an application processor that primarily handles operating systems, user interfaces, applications, etc., with a modem processor that primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 410.
The information push platform 400 may further include a power supply 411 (such as a battery) for supplying power to each component, and preferably, the power supply 411 may be logically connected to the processor 410 through a power management system, so as to implement functions of managing charging, discharging, and power consumption management through the power management system.
In addition, the information push platform 400 includes some functional modules that are not shown, and are not described herein.
Preferably, the embodiment of the present invention further provides an information pushing platform, which includes a processor 410, a memory 409, and a computer program stored in the memory 409 and capable of running on the processor 410, where the computer program when executed by the processor 410 implements each process of the above embodiment of the information pushing method, and the same technical effects can be achieved, and for avoiding repetition, a detailed description is omitted herein.
The embodiment of the invention also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the processes of the above-mentioned information pushing method embodiment, and can achieve the same technical effects, so that repetition is avoided, and no further description is given here. Wherein the computer readable storage medium is selected from Read-Only Memory (ROM), random access Memory (Random Access Memory, RAM), magnetic disk or optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (e.g. ROM/RAM, magnetic disk, optical disk) comprising instructions for causing a terminal (which may be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to perform the method according to the embodiments of the present invention.
The embodiments of the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to the above-described embodiments, which are merely illustrative and not restrictive, and many forms may be made by those having ordinary skill in the art without departing from the spirit of the present invention and the scope of the claims, which are to be protected by the present invention.
Claims (7)
1. An information pushing method is characterized by comprising the following steps:
determining target electronic equipment for pushing information;
determining a first frequency control frequency corresponding to a first information type according to a user type corresponding to the target electronic equipment;
pushing the target information of the first information type to the target electronic equipment;
the first pushing times are smaller than the first frequency control times; the first pushing times are times when the target electronic equipment receives the information of the first information type in preset time, or the first pushing times are times when a target user corresponding to the target electronic equipment receives the information of the first information type in preset time;
before determining the target electronic device to push the information, the method further comprises:
Classifying information types according to the historical information pushing data, and generating a corresponding relation among a preset user type, a preset information type and preset frequency control times, wherein the preset information type comprises the first information type;
the determining, according to the user type corresponding to the target electronic device, a first frequency control number corresponding to a first information type specifically includes:
for each preset information type in the corresponding relation, determining preset frequency control times corresponding to the preset information type according to the user type corresponding to the target electronic equipment and the corresponding relation;
the generating the corresponding relation among the preset user type, the preset information type and the preset frequency control times comprises the following steps:
counting the exposure times of the information of the preset information type to the user when the user of the preset user type clicks the information of the preset information type each time, and obtaining the clicking times corresponding to each exposure time value;
and taking the maximum value in the exposure time values of which the accumulated click times reach the preset duty ratio of the total click times as the preset frequency control times corresponding to the preset user type and the preset information type.
2. The method of claim 1, wherein before determining the first frequency control number corresponding to the first information type according to the user type corresponding to the target electronic device, further comprises:
and according to the historical information browse records of the target electronic equipment, determining the user type corresponding to the target electronic equipment.
3. The method according to claim 1, wherein pushing the target information of the first information type to the target electronic device specifically comprises:
determining a target information list; the second pushing times corresponding to each type of preset information type in the target information list are smaller than the preset frequency control times corresponding to the preset information type; the second pushing times are times of receiving the information of the preset information type by the target electronic equipment in the preset time, or the second pushing times are times of receiving the information of the preset information type by a target user corresponding to the target electronic equipment in the preset time;
determining information meeting preset conditions in the target information list as the target information;
and pushing the target information to the target electronic equipment.
4. An electronic device, comprising:
the device determining module is used for determining target electronic devices for pushing information;
the frequency determining module is used for determining a first frequency control frequency corresponding to a first information type according to the user type corresponding to the target electronic equipment;
the pushing module is used for pushing the target information of the first information type to the target electronic equipment; the first pushing times are smaller than the first frequency control times; the first pushing times are times when the target electronic equipment receives the information of the first information type in preset time, or the first pushing times are times when a target user corresponding to the target electronic equipment receives the information of the first information type in preset time;
the electronic device further includes:
the information classification module is used for classifying information types according to the historical information pushing data and generating a corresponding relation among a preset user type, a preset information type and preset frequency control times, wherein the preset information type comprises the first information type;
the frequency determining module is specifically configured to:
for each preset information type in the corresponding relation, determining preset frequency control times corresponding to the preset information type according to the user type corresponding to the target electronic equipment and the corresponding relation;
The information classification module is specifically configured to:
counting the exposure times of the information of the preset information type to the user when the user of the preset user type clicks the information of the preset information type each time, and obtaining the clicking times corresponding to each exposure time value;
and taking the maximum value in the exposure time values of which the accumulated click times reach the preset duty ratio of the total click times as the preset frequency control times corresponding to the preset user type and the preset information type.
5. The electronic device of claim 4, wherein the push module specifically comprises:
a list determination unit configured to determine a target information list; the second pushing times corresponding to each type of preset information type in the target information list are smaller than the preset frequency control times corresponding to the preset information type; the second pushing times are times of receiving the information of the preset information type by the target electronic equipment in the preset time, or the second pushing times are times of receiving the information of the preset information type by a target user corresponding to the target electronic equipment in the preset time;
An information determining unit, configured to determine, as the target information, information that satisfies a preset condition in the target information list;
and the pushing unit is used for pushing the target information to the target electronic equipment.
6. An electronic device comprising a processor, a memory and a computer program stored on the memory and executable on the processor, which when executed by the processor implements the steps of the information pushing method according to any of claims 1 to 3.
7. A computer-readable storage medium, on which a computer program is stored, which computer program, when being executed by a processor, implements the steps of the information pushing method according to any of claims 1 to 3.
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| CN112001746A (en) * | 2020-08-07 | 2020-11-27 | Oppo（重庆）智能科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN113158054A (en) * | 2021-04-26 | 2021-07-23 | 上海淇馥信息技术有限公司 | Data pushing method and device based on pre-classification label and electronic equipment |
| CN113129067A (en) * | 2021-04-27 | 2021-07-16 | 北京百度网讯科技有限公司 | Information screening method, device, equipment, storage medium and computer program product |
| CN114187037A (en) * | 2021-11-30 | 2022-03-15 | 北京深演智能科技股份有限公司 | Information pushing method and device and nonvolatile storage medium |
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