CN111415178A - User rights information providing method and device and electronic equipment - Google Patents
User rights information providing method and device and electronic equipment Download PDFInfo
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- CN111415178A CN111415178A CN201910008483.2A CN201910008483A CN111415178A CN 111415178 A CN111415178 A CN 111415178A CN 201910008483 A CN201910008483 A CN 201910008483A CN 111415178 A CN111415178 A CN 111415178A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
Abstract
The embodiment of the application discloses a method and a device for providing user rights and interests information and electronic equipment, wherein the method comprises the following steps: determining user rights information, the user rights being user rights available in a physical store; determining behavior hotspot area range information corresponding to a first user; determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest; providing the determined user entitlement information to a client associated with the first user. By the embodiment of the application, the user right information which is provided online and available for the offline entity shop can be effectively utilized, and the online flow can be converted into the offline flow better.
Description
Technical Field
The present application relates to the field of user rights and interests information processing technologies, and in particular, to a method and an apparatus for providing user rights and interests information, and an electronic device.
Background
In the business mode of online and offline combination such as 'new retail', a brand dealer or a retailer can provide information of commodity objects through an application program (App) on a line, and a consumer user can browse, purchase and the like through the App on the line. Meanwhile, the brand dealer or the retailer may set up an off-line physical store, and the on-line order may be subjected to a series of processes such as shipment and the like by the off-line physical store and finally delivered to a receiving address designated by the user.
In practice, some brands or retailers may issue online user benefits such as coupons, red packs, etc., and specify specific areas of use, e.g., which physical stores are available, etc., in order to guide the user to an offline physical store for consumption or experience. The online user can take the coupon in various ways and use the coupon in a designated physical store.
However, unlike the user rights available on a regular line, the user rights available offline are not available at all times, but rather may be split both in time and space between the time of acquisition and the actual use of the core. For example, when a user participates in an online activity on 11 months and 11 days, the user rights issued by a brand company to be available offline are obtained, but the user needs to go to the physical store for use, so the actual use date is not usually on the picking day, the use place is the actual place of the physical store, and the place is also different from the place where the user picked.
In this case, it often occurs that the user forgets to use after getting it, or psychologically thinks that it is far away from the physical store, the travel cost is high, and then the use is abandoned, and so on. So that a great deal of the user rights and interests lose the use opportunities, and the function of converting the online traffic into the offline traffic cannot be really exerted.
Therefore, how to make the user right information available to the online-issuing and offline entity stores more effectively utilized, so that the online-issuing and offline entity stores can better play a role of converting online traffic into offline traffic, which is a technical problem to be solved by the technical personnel in the field.
Disclosure of Invention
The application provides a method and a device for providing user right information and electronic equipment, which can enable the user right information which is provided on line and available for an off-line entity shop to be more effectively utilized, and enable the user right information to better play a role in converting the on-line flow into the off-line flow.
The application provides the following scheme:
a user entitlement information providing method, comprising:
determining user rights information, the user rights being user rights available in a physical store;
determining behavior hotspot area range information corresponding to a first user;
determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
providing the determined user entitlement information to a client associated with the first user.
A method for providing user rights information, comprising:
receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
and displaying the user right information based on a target interface.
A user right information providing apparatus comprising:
a user interest information determination unit for determining user interest information, the user interest being user interest available in the physical store;
the hotspot area range information determining unit is used for determining behavior hotspot area range information corresponding to the first user;
the user interest information selection unit is used for determining available user interest information in the entity stores in the behavior hotspot area range according to the geographical position information of the entity stores related to the user interest;
and the user interest information providing unit is used for providing the determined user interest information to the client associated with the first user.
A user right information providing apparatus comprising:
the system comprises a user interest information receiving unit, a server and a user information processing unit, wherein the user interest information receiving unit is used for receiving user interest information provided by the server, and the user interest information is user interest information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop associated with the user interest;
and the user interest information display unit is used for displaying the user interest information based on the target interface.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
determining user rights information, the user rights being user rights available in a physical store;
determining behavior hotspot area range information corresponding to a first user;
determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
providing the determined user entitlement information to a client associated with the first user.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
and displaying the user right information based on a target interface.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the embodiment of the application, the online planning of the offline consumption of the first user can be completed according to the behavior hotspot area range information of the first user, and the user rights and interests information which can be used in the entity shop in the hotspot area range of the first user is provided for the first user, so that the first user can more quickly obtain the rights and interests which are most easily used by the first user. Furthermore, the user right information available for online issuing and offline entity stores can be effectively utilized, and the online flow can be better converted into the offline flow.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;
FIG. 3 is a schematic diagram of a user interface provided by an embodiment of the present application;
FIG. 4 is a flow chart of a second method provided by embodiments of the present application;
FIG. 5 is a schematic diagram of a first apparatus provided by an embodiment of the present application;
FIG. 6 is a schematic diagram of a second apparatus provided by an embodiment of the present application;
FIG. 7 is a schematic diagram of an electronic device provided by an embodiment of the application;
fig. 8 is a schematic diagram of another electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, in order to enable the user right information available for the online release and offline entity stores to be more effectively utilized, the online flow can be better converted into the offline flow, and optimization can be performed in the user right release link.
For the sake of comparison, a brief description of some commonly used ways of issuing user rights in the prior art is provided below. In the prior art, for a user right that needs to be checked and sold in an offline physical store, when a user right related to the physical store is issued to a user (a consumer user, a buyer user, etc., which may be referred to as a "first user" in this embodiment, and correspondingly, a merchant, a seller user, etc., may be referred to as a "second user"), the user right may be issued to the first user when the first user browses an online cloud store associated with the physical store or performs related operations in the cloud store; or the first user receives user right information issued by a specific brand and the like in the process of participating in some online marketing activities and the like. Alternatively, the off-line shopping guide or the like may issue the user right to the first user through a carrier such as a two-dimensional code, and the like. In general, the first user may receive a variety of different user benefits through a variety of channels.
However, the foregoing various manners have some drawbacks, for example, in a case where a user right associated with a physical store is issued to a first user online through a cloud store or online marketing activity, because the willingness of the first user to actually shop or consume in the associated physical store cannot be accurately determined by purely relying on the online behavior of the user, the issuing process still appears to be relatively blind, and the probability that the issued user right is actually used is relatively low. However, in the case of the distribution through the way of the shopping guide in the physical store, although the distribution is performed to the first user in or near the specific physical store, the first user may only occasionally pass through the specific physical store, and the probability of passing through the specific physical store is still unpredictable, so that the rights and interests of the distributed users may not be effectively utilized, and corresponding resources may be wasted.
In view of the above situation, in the embodiment of the present application, a link of issuing a user right to a first user is optimized, specifically, behavior hotspot area range information of the first user may be determined first, that is, geographic areas in which each first user often moves are determined, and then, user right information associated with an entity store in the hotspot area range is recommended or issued to the corresponding first user. For example, if a first user frequently moves in an area, if the first user is issued user rights available in a physical store in the area, the probability that the user rights are actually used by the first user is higher, so that the user rights information available in the online-issued and offline physical store can be utilized more effectively, and the online traffic can be converted into the offline traffic.
According to the embodiment of the application, corresponding functions can be provided in the application program of the network sales service class, the first user can receive the user interest information online through the application program, and after receiving, the user interest information received can be checked through the application program, and the like. Referring to fig. 1, the application program may be implemented by using a server-client architecture, where the client may be installed on a mobile terminal device such as a mobile phone of a user, and used for displaying a front-end page and performing a human-computer interaction with the user, and the server may be located at a cloud end and used for providing a specific data service.
The following describes in detail specific implementations provided in embodiments of the present application.
Example one
First, from the perspective of the server, the embodiment provides a method for providing user right information, and referring to fig. 2, the method may specifically include:
s201: determining user rights information, the user rights being user rights available in a physical store;
wherein the user right information specifically associated with the entity store information may be generally created and issued by the second user. For example, a certain brand issues user rights and specifies in which physical stores such user rights are available, and so on. Alternatively, in practical applications, the offline physical stores may be gathered in a certain area, and such a gathering area of the physical stores may be generally referred to as a "business circle", for example, a plurality of physical stores residing in a mall may be specifically referred to as a business circle, and so on. In the above situation, each store is actually operated by a specific brand company, and may participate in some marketing activities organized by the brand company, and meanwhile, a "mall" as a specific management party may also have its own operation team, and may also organize some marketing activities, and at this time, an entity store residing in the mall may also participate in marketing activities organized by the mall. Therefore, in the embodiment of the present application, the specific second user may correspond to a "business district" entity in addition to the brand business entity. Thus, a "business segment" may also create and distribute specific user rights within the system, and may specify a scope of use, e.g., "may be available at all," i.e., all physical stores within the business segment may use the user rights. Alternatively, it may be specified that a portion of the physical stores within the business community are available, and so on. In summary, whether a brand owner creates a user interest by itself or a business circle entity creates a user interest, the usage scope information of a specific user interest, that is, which entity stores are available, can be specified. In addition, information such as specific valid time may be specified, for example, from a certain day of a month to a certain day of a month, and the like. The server may store specific user right information, for example, in a specific manner, the specific stored information may be as shown in table 1:
TABLE 1
In addition, the server may also store geographic location information of each entity shop, where such geographic location information may be configured by the second user, or may be extracted through an associated electronic map system, and so on. The geographic location information can be represented in the form of latitude and longitude, and the like, so that the electronic map component can be used for positioning to a specific position. In addition, the server may further store information such as a corresponding picture identifier for a specific physical store/brand, for example, a picture logo corresponding to the physical store/brand. For example, in a specific implementation, the information stored by the server may be as shown in table 2:
TABLE 2
S202: determining behavior hotspot area range information corresponding to a first user;
the information of the first user may also be processed on the basis of the user rights information specifically associated with the physical store being saved. Specifically, the area range information of the behavior hotspot corresponding to the first user may be determined, that is, the specific area range in which the first user often moves, for example, the area where the first user's home address is located, the area where the first user is located in a company, the area where the first user often visits a street, and the like. Further, it can be determined that the first user has a high possibility of entering the physical stores within the area and consuming or shopping, so that the first user can be provided with the user interest information associated with the physical stores within the area.
Specifically, there may be a plurality of implementation manners for determining the behavior hotspot area range information corresponding to the first user, for example, in one of the implementation manners, the hotspot area range corresponding to the first user may be determined according to user profile information submitted by the first user during registration, or area-of-interest information provided when participating in activities such as questionnaire survey, or common shipping address information. Of course, the above information may not completely correspond to the actual range of the first user's behavior for some reasons. For example, the user may register early and may have changed addresses or work units after a period of time. The common shipping address, etc. may not be the address where the person actually lives or works, etc. Therefore, in the embodiment of the present application, the daily behavior range and/or the track of the first user may also be determined by counting the geographical location information of the first user during the usage of the associated application program; and then determining the range information of the hotspot region according to the daily behavior range and/or the track. In a specific implementation, since the mobile terminal device usually has a positioning function, and when the first user allows the mobile terminal device, the application program is usually allowed to obtain the geographical location information of the user during the use of the application program, the application program server may record the geographical location information of the user during the use of the application program. Furthermore, the daily behavior range and/or track of the first user can be counted according to the specifically recorded geographic location information, for example, the daily behavior range and/or track of the first user can be counted, and thus, the actual daily behavior range and/or track of the first user can be reflected more truly by the geographic location where the user actually exists in the process of using the application program, and therefore, the hotspot area range of the first user can be determined more accurately in this way.
In addition, in a specific implementation, the application used by the user may be an application related to a specific goods sales service, or a payment-type application, etc., and when the specific application is used in different geographic locations, the specific actions that occur may be different. For example, the specific behavior types may include payment, browsing, navigation, and so on. While different behavior types can generally reflect the first user's point of interest in a particular geographic location on one side. For example, if an offline payment is often made within a geographic area using a payment-type application, the first user may often make purchases or consume in physical stores within the geographic area, and so on. Therefore, in an optional implementation manner, statistics may also be performed on the behavior types generated in the process of using the associated application program by the first user and the corresponding geographic location information, so as to determine the daily behavior range and/or trajectory corresponding to the first user under multiple behavior types; then, the hotspot area range information can be determined according to the daily behavior range and/or the track corresponding to the target behavior type. The specific target behavior type may be determined according to requirements in practical applications, for example, the specific target behavior type may be offline payment behavior, or scanning behavior concerning a certain entity store, and the like. Therefore, the counted hot spot area range can reflect the information related to the first user and the entity shop, and further, the user rights and interests can be more accurately and effectively issued or recommended.
S203: determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
after the hotspot area range of the first user is determined, the available user interest information in the entity stores in the behavior hotspot area range can be determined according to the geographical position information of the entity stores associated with the user interest. That is, it is determined which user rights are available in the physical stores within the first user's hotspot area. In specific implementation, the server may record information of the entity stores associated with the specific user interests and information of geographic locations of the entity stores, so that the geographic location information of the entity stores associated with the specific user interests may be determined, and then compared with the hotspot area range information of the first user, and if the geographic location of the entity store associated with the user interests falls within the hotspot area range of the first user, the information may be issued or recommended to the first user. There may be multiple user interest information available to the same first user in the physical stores within the behavioral hotspot area. In the specific implementation, the user rights and interests can be sequenced according to the effective time of the user rights and interests and the like.
S204: providing the determined user entitlement information to a client associated with the first user.
After determining the user interest information available in the entity store within the behavior hotspot area associated with the first user, the user interest information may be provided to the first user, for example, directly issued to the first user, or recommended to the first user, and so on.
For example, in one mode, when the user right information available in the entity store and already received by the first user is provided to the client associated with the first user through the target interface, the determined user right information may be provided to the client associated with the first user.
That is to say, in the specific implementation, the first user may have already obtained some user rights through other approaches, and may need to check the obtained user rights at some time, at this time, the server may generate a target interface, and display information of the specific obtained user rights in the target interface, including information of the associated entity store, information of the brand name, information of the geographic location, information of the distance from the current location of the first user, and the like. In the embodiment of the present application, the user right information determined in step S204 may be provided to the first user on the basis of displaying the target interface. For example, as shown in fig. 3, in the process of showing the received user interests in the target interface, user interest information issued or recommended to the first user may be shown by popping up a floating layer, and the like, because the user interest information is determined according to the hot spot area range of the first user, the user interest information has a characteristic of being specifically customized for the current first user, and when being shown in the interface, prompt information, for example, "your special offer, fine-picking" and the like as shown in fig. 3, may be provided to the first user in the form of "special interest". Therefore, the attention of the first user is easier, the interest degree of the user in the user interest is improved, and the probability of performing verification in an offline physical store is improved.
When a plurality of user right information is determined, a user right package can be generated by the plurality of user right information and provided for the first user. For example, as shown in fig. 3, a "coupon package" or the like, that is, multiple eligible user rights can be packaged together and uniformly issued or recommended to the first user. After the user clicks the pick-up, the pick-up can be packaged together, and the like.
Wherein, after the determined user interest information is picked up by the first user, the user interest information can be added into the picked-up user interest list associated with the first user. That is, the newly acquired user rights can be added to the original acquired user rights.
In specific implementation, for the user interest information which is online obtained and needs to be used in the offline entity shop, when the user interest information which is obtained by the first user is displayed, only one specific user interest information list can be omitted, and the user interest information can be displayed in an interface through an electronic map component in combination with the specific geographical position information of the entity shop which can use the corresponding user interest. Therefore, the position of the entity shop which can use the corresponding user interest can be displayed to the user more visually, so that the user can obtain the psychological feeling of 'using the user interest information without spending too high travel cost', the effective utilization rate of the user interest is further improved, and the function of guiding the online flow to the offline entity shop is really played.
That is, the target interface includes the picked user interest list and electronic map information, where the electronic map information includes geographic location information of a specific entity store where the user interest is associated, which is generated based on a preset electronic map component. In this case, after the first user receives the user interest determined according to the hot spot area range of the first user, the geographical location information of the entity store associated with the currently received user interest may be provided to the electronic map component, the interface data of the target interface is refreshed, and then, the interface data is returned to the client associated with the first user to provide the geographical location information of the entity store based on the electronic map component. That is to say, after the new user interest is picked up, the information can be displayed in the target interface, and in the display process, the geographical location information of the entity shop associated with the specific user interest can be displayed based on the specific electronic map component, so that the first user can obtain more intuitive information.
In short, according to the embodiment of the application, the online planning of the offline consumption of the first user can be completed according to the behavior hotspot area range information of the first user, and the user right information which can be used in the entity shop in the hotspot area range of the first user is provided for the first user, so that the first user can more quickly obtain the right which is most easy to use. Furthermore, the user right information available for online issuing and offline entity stores can be effectively utilized, and the online flow can be better converted into the offline flow.
Example two
The second embodiment corresponds to the first embodiment, and provides a method for providing user right information from the perspective of a client, and referring to fig. 4, the method may specifically include:
s401: receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
s402: and displaying the user right information based on a target interface.
Wherein the target interface comprises an interface for presenting user entitlement information available in a physical store that the first user has earned.
Specifically, a floating layer may be created on an upper layer of the target interface, and the user right information may be displayed in the floating layer.
For the parts of the second embodiment that are not described in detail, reference may be made to the descriptions of the first embodiment, and details are not repeated here.
Corresponding to the first embodiment, an embodiment of the present application further provides a user right information providing device, referring to fig. 5, where the device specifically includes:
a user interest information determining unit 501, configured to determine user interest information, where the user interest is a user interest available in the entity store;
a hotspot area range information determining unit 502, configured to determine behavior hotspot area range information corresponding to the first user;
a user interest information selecting unit 503, configured to determine, according to the geographic location information where the entity store associated with the user interest is located, user interest information available in the entity store within the behavior hotspot area range;
a user interest information providing unit 504, configured to provide the determined user interest information to the client associated with the first user.
In a specific implementation, the hotspot area range information determining unit may specifically include:
the statistical subunit is used for carrying out statistics on the geographical position information of the first user in the process of using the associated application program, and determining the daily behavior range and/or track of the first user;
and the area range determining subunit is used for determining the hotspot area range information according to the daily behavior range and/or the track.
Specifically, the statistics subunit may be specifically configured to:
counting behavior types generated in the process that the first user uses the associated application program and corresponding geographic position information, and determining the corresponding daily behavior range and/or track of the first user under various behavior types;
the region range determining subunit may be specifically configured to:
and determining the range information of the hotspot area according to the daily behavior range and/or the track corresponding to the target behavior type.
In a specific implementation, the user right information providing unit may specifically be configured to:
providing the determined user interest information to the first user-associated client when the user interest information available in the physical store that has been picked up by the first user is provided to the first user-associated client through a target interface.
In addition, the apparatus may further include:
and the adding unit is used for adding the user right information into the received user right list associated with the first user after the determined user right information is received.
The target interface comprises the received user interest list and electronic map information, wherein the electronic map information comprises geographical position information of entity shops related to the user interest generated based on a preset electronic map component;
the apparatus may further include:
the geographic position information providing unit is used for providing the geographic position information of the entity shop associated with the currently-obtained user interest to the electronic map component;
and the interface data refreshing unit is used for refreshing the interface data of the target interface and returning the interface data to the client associated with the first user so as to provide the geographical position information of the entity shop based on the electronic map component.
In addition, the user right information providing unit may be specifically configured to:
and when a plurality of pieces of user right information are determined, generating a user right package by the plurality of pieces of user right information and providing the user right package for the first user.
Corresponding to the second embodiment, an embodiment of the present application further provides a device for providing user right information, and referring to fig. 6, the device may specifically include:
a user interest information receiving unit 601, configured to receive user interest information provided by a server, where the user interest information is user interest information that is determined to be available in an entity store within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographic location information of the entity store associated with the user interest;
a user interest information displaying unit 602, configured to display the user interest information based on a target interface.
Wherein the target interface comprises an interface for presenting user entitlement information available in a physical store that the first user has earned.
At this time, the user right information presentation unit may be specifically configured to create a floating layer on the upper layer of the target interface, and present the user right information in the floating layer.
In addition, an embodiment of the present application further provides an electronic device, including:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
determining user rights information, the user rights being user rights available in a physical store;
determining behavior hotspot area range information corresponding to a first user;
determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
providing the determined user entitlement information to a client associated with the first user.
In addition, the program instructions are also used for executing other methods mentioned in the first embodiment.
Fig. 7 illustrates an architecture of the electronic device, which may specifically include a processor 710, a video display adapter 711, a disk drive 712, an input/output interface 713, a network interface 714, and a memory 720. The processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, and the memory 720 may be communicatively coupled via a communication bus 730.
The processor 710 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided in the present Application.
The Memory 720 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 720 may store an operating system 721 for controlling the operation of the electronic device 700, a Basic Input Output System (BIOS) for controlling low-level operations of the electronic device 700. In addition, a web browser 723, a data storage management system 724, a user right information processing system 725, and the like may also be stored. The user interest information processing system 725 may be an application program that implements the operations of the foregoing steps in this embodiment of the application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program codes are stored in the memory 720 and called for execution by the processor 710.
The input/output interface 713 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The network interface 714 is used for connecting a communication module (not shown in the figure) to realize communication interaction between the device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).
In addition, the electronic device 700 may also obtain information of specific derivation conditions from the virtual resource object derivation condition information database 741, for use in making condition judgment, and the like.
It should be noted that although the above-mentioned devices only show the processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, the memory 720, the bus 730, etc., in a specific implementation, the devices may also include other components necessary for normal operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.
There is additionally provided another electronic device, including:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
and displaying the user right information based on a target interface.
Where fig. 8 illustrates an architecture of an electronic device, for example, device 800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant, an aircraft, and the like.
Referring to fig. 8, device 800 may include one or more of the following components: processing component 802, memory 804, power component 806, multimedia component 808, audio component 810, input/output (I/O) interface 812, sensor component 814, and communication component 816.
The processing component 802 generally controls overall operation of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 802 may include one or more processors 820 to execute instructions to complete generating a traffic compression request when a preset condition is met in the video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to the server, where the traffic compression request records information for triggering the server to acquire a target attention area, and the traffic compression request is used to request the server to preferentially ensure a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is all or part of the video file obtained by carrying out code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. Further, the processing component 802 can include one or more modules that facilitate interaction between the processing component 802 and other components. For example, the processing component 802 can include a multimedia module to facilitate interaction between the multimedia component 808 and the processing component 802.
The memory 804 is configured to store various types of data to support operation at the device 800. Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 804 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power component 806 provides power to the various components of the device 800. The power components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 800.
The multimedia component 808 includes a screen that provides an output interface between the device 800 and a user, in some embodiments, the screen may include a liquid crystal display (L CD) and a Touch Panel (TP). if the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user.
The audio component 810 is configured to output and/or input audio signals. For example, the audio component 810 includes a Microphone (MIC) configured to receive external audio signals when the device 800 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 804 or transmitted via the communication component 816. In some embodiments, audio component 810 also includes a speaker for outputting audio signals.
The I/O interface 812 provides an interface between the processing component 802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 814 includes one or more sensors for providing various aspects of state assessment for the device 800. For example, the sensor assembly 814 may detect the open/closed state of the device 800, the relative positioning of components, such as a display and keypad of the device 800, the sensor assembly 814 may also detect a change in the position of the device 800 or a component of the device 800, the presence or absence of user contact with the device 800, orientation or acceleration/deceleration of the device 800, and a change in the temperature of the device 800. Sensor assembly 814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
In an exemplary embodiment, the device 800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), programmable logic devices (P L D), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, for example, the memory 804 includes instructions, which are executable by the processor 820 of the device 800 to perform generating a traffic compression request when a preset condition is met in a video playing method provided in the technical solution of the present disclosure, and sending the traffic compression request to a server, where the traffic compression request records information for triggering the server to obtain a target attention area, and the traffic compression request is used to request the server to preferentially guarantee a bitrate of video content in the target attention area; and playing the video content corresponding to the code stream file according to the code stream file returned by the server, wherein the code stream file is obtained by performing code rate compression processing on the video content outside the target attention area by the server according to the flow compression request. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The method, the device and the electronic device for providing the user rights and interests information provided by the application are introduced in detail, specific examples are applied in the description to explain the principle and the implementation mode of the application, and the description of the above embodiments is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.
Claims (16)
1. A method for providing user rights information, comprising:
determining user rights information, the user rights being user rights available in a physical store;
determining behavior hotspot area range information corresponding to a first user;
determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
providing the determined user entitlement information to a client associated with the first user.
2. The method of claim 1,
the determining of the behavior hotspot area range information corresponding to the first user includes:
counting the geographical position information of the first user in the process of using the associated application program, and determining the daily behavior range and/or track of the first user;
and determining the range information of the hotspot region according to the daily behavior range and/or the track.
3. The method of claim 2,
the counting the geographical location information of the first user in the process of using the associated application program and determining the daily behavior range and/or track of the first user comprise:
counting behavior types generated in the process that the first user uses the associated application program and corresponding geographic position information, and determining the corresponding daily behavior range and/or track of the first user under various behavior types;
the determining the hotspot area range information according to the daily behavior range and/or the track comprises:
and determining the range information of the hotspot area according to the daily behavior range and/or the track corresponding to the target behavior type.
4. The method of claim 1,
the providing the determined user entitlement information to the first user-associated client comprises:
providing the determined user interest information to the first user-associated client when the user interest information available in the physical store that has been picked up by the first user is provided to the first user-associated client through a target interface.
5. The method of claim 4, further comprising:
and after the determined user interest information is received, adding the user interest information into the received user interest list associated with the first user.
6. The method of claim 5,
the target interface comprises the received user interest list and electronic map information, and the electronic map information comprises geographical position information of entity shops associated with the user interest generated based on a preset electronic map component;
the method further comprises the following steps:
providing the geographical position information of the entity shop associated with the currently-received user interest to the electronic map component;
and refreshing interface data of the target interface, and returning the interface data to the client associated with the first user for providing the geographic position information of the entity shop based on an electronic map component.
7. The method of claim 1,
the providing the determined user entitlement information to the first user-associated client comprises:
and when a plurality of pieces of user right information are determined, generating a user right package by the plurality of pieces of user right information and providing the user right package for the first user.
8. A method for providing user rights information, comprising:
receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
and displaying the user right information based on a target interface.
9. The method of claim 8,
the target interface includes an interface for presenting user entitlement information available in a physical store that has been picked up by the first user.
10. The method of claim 9,
the displaying the user right information based on the target interface comprises:
and creating a floating layer on the upper layer of the target interface, and displaying the user right information in the floating layer.
11. A user right information providing apparatus, comprising:
a user interest information determination unit for determining user interest information, the user interest being user interest available in the physical store;
the hotspot area range information determining unit is used for determining behavior hotspot area range information corresponding to the first user;
the user interest information selection unit is used for determining available user interest information in the entity stores in the behavior hotspot area range according to the geographical position information of the entity stores related to the user interest;
and the user interest information providing unit is used for providing the determined user interest information to the client associated with the first user.
12. A user right information providing apparatus, comprising:
the system comprises a user interest information receiving unit, a server and a user information processing unit, wherein the user interest information receiving unit is used for receiving user interest information provided by the server, and the user interest information is user interest information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop associated with the user interest;
and the user interest information display unit is used for displaying the user interest information based on the target interface.
13. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
determining user rights information, the user rights being user rights available in a physical store;
determining behavior hotspot area range information corresponding to a first user;
determining available user interest information in the entity stores within the behavior hotspot area range according to the geographical position information of the entity stores associated with the user interest;
providing the determined user entitlement information to a client associated with the first user.
14. The electronic device of claim 13,
the program instructions are also for performing the method of any one of claims 2 to 7.
15. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:
receiving user right information provided by a server, wherein the user right information is user right information which is determined to be available in an entity shop within a behavior hotspot area range according to behavior hotspot area range information corresponding to a first user and geographical position information of the entity shop with the user right association;
and displaying the user right information based on a target interface.
16. The electronic device of claim 15,
the program instructions are also for performing the method of claim 9 or 10.
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| CN201910008483.2A CN111415178A (en) | 2019-01-04 | 2019-01-04 | User rights information providing method and device and electronic equipment |
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| CN201910008483.2A CN111415178A (en) | 2019-01-04 | 2019-01-04 | User rights information providing method and device and electronic equipment |
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