CN111385595B

CN111385595B - Network live broadcast method, live broadcast replenishment processing method and device, live broadcast server and terminal equipment

Info

Publication number: CN111385595B
Application number: CN201811644517.9A
Authority: CN
Inventors: 孙杨
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-12-29
Filing date: 2018-12-29
Publication date: 2022-05-31
Anticipated expiration: 2038-12-29
Also published as: CN111385595A

Abstract

The embodiment of the application provides a network live broadcast method, a live broadcast replenishment processing method and device, a live broadcast server and a terminal device, and relates to the technical field of networks. In the embodiment of the application, first preset information input by a user in a live broadcasting process is collected. And identifying a first control instruction corresponding to the first predetermined information and performing corresponding processing on an associated object related to the live content based on the first control instruction. The technical scheme provided by the embodiment of the application simplifies the user operation of the user in the network live broadcast process.

Description

Network live broadcast method, live broadcast replenishment processing method and device, live broadcast server and terminal equipment

Technical Field

The embodiment of the application relates to the technical field of networks, in particular to a live broadcast method, a live broadcast replenishment processing method, a live broadcast device, a live broadcast replenishment processing device, a live broadcast server and a terminal device.

Background

Currently, when a live user sells commodities in live online or performs a commodity robbery activity, the live user often needs to stop to come to a computer or a mobile phone to replenish the commodities. Because the new operation is comparatively loaded down with trivial details on the restocking, not only extravagant live broadcast user's a large amount of time, also can influence simultaneously and watch the live broadcast user of network and watch experience to influence live broadcast effect.

Disclosure of Invention

The embodiment of the application provides a network live broadcast method, a live broadcast replenishment processing method and device, a live broadcast server and a terminal device, so that a user does not need to walk to a mobile phone or a computer to perform complicated manual operation in the live broadcast process, and the user operation in the live broadcast process is simplified.

In a first aspect, an embodiment of the present application provides a live webcasting method, including:

collecting first preset information input by a user in a live broadcast process;

identifying a first control instruction corresponding to the first preset information;

and correspondingly processing the related objects related to the live content based on the first control instruction.

In a second aspect, an embodiment of the present application provides a live webcasting method, including:

sending the first preset information to a server; and the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related objects related to the live content based on the first control instruction.

In a third aspect, an embodiment of the present application provides a method for processing replenishment in live broadcast, including:

and performing replenishment processing on the associated commodities related to the direct broadcasting content based on the first control instruction.

In a fourth aspect, an embodiment of the present application provides a live webcasting apparatus, including:

the first acquisition module is used for acquiring first preset information input by a user in the live broadcast process;

the first identification module is used for identifying a first control instruction corresponding to the first preset information;

and the associated object processing module is used for correspondingly processing the associated object related to the live content based on the first control instruction.

In a fifth aspect, an embodiment of the present application provides a live webcasting apparatus, including:

the first preset information acquisition module is used for acquiring first preset information input by a user in the live broadcast process;

the first preset information sending module is used for sending the first preset information to a server; and the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related object related to the live broadcast content based on the first control instruction.

In a sixth aspect, an embodiment of the present application provides a device for processing replenishment in live broadcasting, including:

and the replenishment processing module is used for performing replenishment processing on the associated commodities related to the direct broadcast content based on the first control instruction.

In a seventh aspect, an embodiment of the present application provides a live broadcast server, including a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for being called and executed by the processing component;

the processing component is to:

In an eighth aspect, an embodiment of the present application provides a terminal device, including a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for the processing component to call and execute;

the processing component is to:

In a ninth aspect, an embodiment of the present application provides a live broadcast server, including a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for the processing component to call and execute;

the processing component is to:

The functions can be realized by hardware, and the functions can also be realized by executing corresponding software by hardware. The hardware or software includes one or more modules corresponding to the above-described functions.

In the embodiment of the application, the first predetermined information is actually associated with the first control instruction in advance. The method comprises the steps of acquiring first preset information input by a user in the live broadcast process, and identifying a first control instruction corresponding to the first preset information. And correspondingly processing the related objects related to the live content based on the first control instruction. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of the user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 is a schematic flowchart illustrating an embodiment of a live webcasting method according to the present application;

2(a) -2 (b) are schematic diagrams illustrating a replenishment processing based on predetermined voice information according to an embodiment of the application;

fig. 3 is a schematic flow chart diagram illustrating another embodiment of a live webcasting method according to the present application;

fig. 4 is a schematic flow chart diagram illustrating a live webcasting method according to still another embodiment of the present application;

fig. 5 is a schematic flow chart diagram illustrating another embodiment of a live webcasting method according to the present application;

fig. 6 is a flowchart illustrating an embodiment of a live replenishment processing method according to the present application;

fig. 7 is a schematic structural diagram illustrating an embodiment of a live webcasting apparatus according to the present application;

fig. 8 is a schematic structural diagram illustrating another embodiment of a live webcasting apparatus according to the present application;

fig. 9 is a schematic structural diagram illustrating a live webcasting apparatus according to still another embodiment of the present application;

fig. 10 is a schematic structural diagram illustrating another embodiment of a live webcasting apparatus according to the present application;

fig. 11 is a schematic structural diagram illustrating an embodiment of a live replenishment processing device according to the present application;

FIG. 12 is a block diagram illustrating one embodiment of a live server provided by the present application;

FIG. 13 is a block diagram illustrating an embodiment of a terminal device according to the present application;

fig. 14 is a schematic structural diagram illustrating an embodiment of a live server provided in the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the order of the operations being 101, 102, etc. merely to distinguish between various operations, the order of which does not itself denote any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The technical problem that a user needs to walk to a mobile phone or a computer to perform complicated user operation in the process of network live broadcast is solved. The inventor provides an implementation scheme of the application through a series of researches, and in the embodiment of the application, a first control instruction corresponding to first preset information can be identified by collecting the first preset information input by a user in a live broadcast process. And correspondingly processing the related objects related to the live content based on the first control instruction. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of a user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

The embodiment of the application is suitable for but not limited to a live network scene.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 is a flowchart of an embodiment of a live webcasting method provided in an embodiment of the present application, where a technical solution of the embodiment may be executed by a server, and the method may include the following steps:

101: collecting first preset information input by a user in a live broadcast process;

102: identifying a first control instruction corresponding to the first preset information;

103: and correspondingly processing the related objects related to the live content based on the first control instruction.

The first predetermined information may be biological or physiological characteristic information generated during live broadcast by a user through a live broadcast client, such as information of sound, heat radiation, limb movement, expression, etc., or photoelectric, acoustic or magnetic information (e.g., remote control device) generated by other electronic devices, or sensing data obtained by detecting some sensing devices (e.g., laser sensor, touch pressure sensor, etc.) arranged in a live broadcast site in combination with the electronic devices or biological or physiological characteristic information output by the user. The actual first predetermined information includes, but is not limited to, the information described above, and may be a combination of at least two of the foregoing information. The setting can be specifically carried out according to the requirements of users, and different types of preset information are correspondingly set according to the covering types and ranges of user operation. It can be understood that the first predetermined information should be designed according to the principle of simplicity and easy memorization, so as to avoid the user from being too cumbersome.

It is understood that the first predetermined information may be input by the user in a live environment, which may refer to a space within a certain range of geographic positions where the user is located during a live broadcast process and all relevant things in the space, such as a live client and the like, for detecting biological or physiological characteristic information of the user or receiving a trigger of the user to operate an electronic device or a sensing device and the like. The first preset information input by the user in the live broadcast process has agreed the corresponding relation with different user operations, and at the same time, has agreed the corresponding relation between different user operations and the first control instruction, and the corresponding relation is stored in the server and/or the live broadcast client. And the user knows the corresponding relation in advance and knows the first preset information which needs to be input when the server needs to be controlled to execute a certain user operation.

Therefore, after the first preset information input by the user in the live broadcast process is collected, the first control instruction can be generated based on the corresponding relation between the first preset information and the user operation. And executing corresponding user operation through the first control instruction. For example, the user needs to perform a replenishment operation, and therefore first predetermined information corresponding to the replenishment operation may be input during live broadcasting. The first control instruction corresponds to the first predetermined information by recognizing the first predetermined information. The first control instruction is a replenishment control instruction. And the server side carries out replenishment processing on the related objects related to the direct broadcast content based on the replenishment control command.

In practical application, the processing object of the user in the live broadcasting process mainly aims at the related object related to the live broadcasting content, but is actually applicable to other processing objects, and is not limited specifically herein.

Of course, the replenishment scenario is only schematically described, and the replenishment scenario can also be used in any scenario in live webcasting, such as red envelope setting and distribution, coupon setting and distribution, and discount exemption setting, and the like. For example, by setting first predetermined information corresponding to different face values and different quantities of red packets and setting first predetermined information corresponding to red packet issuing time, the corresponding first predetermined information can be input in a live broadcast environment to realize automatic setting operation of the face values, the quantities and the issuing time of the red packets.

In practical application, before the acquiring the first predetermined information input by the user in the live broadcasting process, the method may further include:

when detecting that the stock of a related object related to the live broadcast content is smaller than a stock threshold, generating to-be-processed prompt information aiming at the related object;

and sending the prompt information to be processed to the live broadcast client so that the live broadcast client outputs the prompt information to be processed.

When a user sets an associated object, such as a promoted item, associated with the live content. The watching user purchases through the commodity link displayed on the live broadcast interface, at the moment, the server side can monitor the stock of the sales promotion commodities in real time, when the stock of the sales promotion commodities is smaller than the stock threshold, for example, the stock is smaller than 10, prompt information to be processed of the sales promotion commodities is generated, and the live broadcast user is prompted to carry out replenishment on the sales promotion commodities in modes of voice prompt, character prompt, ring tone, light, pictures, animation and the like.

So that the user can input the corresponding first predetermined information based on the prompt information to be processed.

As shown in fig. 2(a), the live broadcast scene of the anchor user for displaying the clothing is that the anchor user makes the watching user know the detailed information and then purchases the clothing by introducing and displaying the clothing merchandise. When a certain ornament is out of stock, the anchor user needs to walk to a computer on the right side interconnected with the live broadcast mobile phone or walk to the front of the live broadcast mobile phone to perform replenishment operation, so that a large amount of time is wasted, or special workers need to be arranged for operation, and the operation cost is increased. As an optional implementation, the capturing the first predetermined information input by the user during the live broadcast may include:

the method includes the steps that first preset voice information input by a user in the live broadcasting process of the user is collected.

For example, the user needs to make a commodity replenishment, and the first predetermined voice message may be set to be N replenishment commodities for a certain commodity. If the red packet setting operation is performed, the first voice message may be set to be 100 binary red packets, issued after ten minutes, and the like.

Therefore, the identifying the first control instruction corresponding to the first predetermined information may include:

and carrying out voice recognition on the first preset voice information to obtain the first control instruction.

User operation corresponding to the first preset voice information, such as replenishment operation or red package making operation, can be obtained through voice recognition, and therefore a first control instruction corresponding to the obtained user operation is recognized.

As shown in fig. 2(b), the user can acquire the voice information of the user by speaking the "XX clothing replenishment item N" by voice, and the user determines a replenishment instruction for the "XX clothing" replenishment item N by voice recognition, so that replenishment processing is performed based on the replenishment instruction.

As an optional implementation, the capturing the first predetermined information input by the user during the live broadcast may include:

the method comprises the steps of acquiring first sensing data acquired by a sensing assembly based on a first preset gesture output by a user in the live broadcasting process.

Of course, it is understood that the first predetermined information is not limited to the first sensing data collected by the sensing component based on the first predetermined gesture of the user, but may also be the first sensing data collected by collecting the facial expression, the head movement, and the touch and press actions of the hand or foot on the sensing component. The sensing assembly can be arranged at any position which can be reached by a user in a live broadcast, or any position which can acquire gestures, facial expressions and head movements of the user. And the sensing assembly can be directly connected with the server side and also can be connected with the live broadcast client side, and the sensing assembly collects first sensing data and sends the first sensing data to the server side through the live broadcast client side. The setting can be carried out according to actual requirements. Of course, it is understood that the sensing component may also be disposed in a terminal device such as a mobile phone or a computer.

and obtaining the first control instruction based on the first sensing data.

Through the corresponding relation between the first preset content and the first control instruction, the first control instruction corresponding to the first sensing data can be determined based on the preset relation stored by the server.

and acquiring first image information when the user outputs a first preset gesture in the live broadcasting process.

Therefore, the identifying the first control instruction corresponding to the first predetermined information includes:

and performing image recognition on the first image information to obtain the first control instruction.

Of course, the first predetermined information can also be acquired through live broadcasting lens acquisition of the live broadcasting client, and the acquired first image information containing the first predetermined gesture is sent to the server. The server needs to perform image recognition processing on the first image information, specifically, feature extraction may be performed on the first image information based on features of the first gesture, and when the features corresponding to the first gesture are acquired, a first control instruction corresponding to the first gesture may be determined. As described above, the first image information includes, but is not limited to, the first gesture, and may further include a first predetermined expression (e.g., frown, smile, etc.), a first predetermined head movement (e.g., nod, shake), and the like, and the recognition of the foregoing information may be achieved through motion detection and image recognition technologies.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. Therefore, the first preset information input by a user in the live broadcast process is collected, and the first control instruction corresponding to the first preset information can be identified. And based on the first control instruction, realizing corresponding processing on the related objects related to the live broadcast content. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of a user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

In addition, the embodiment of the application can realize the collection and recognition of various first preset confidences, such as the recognition of voice information, image data, induction data, photoelectricity, electromagnetic signals, light and the like, and provides possibility for realizing the automatic control of rich and various processing operations.

Fig. 3 is a flowchart of another embodiment of a live webcasting method provided in an embodiment of the present application, where a technical solution of this embodiment may be executed by a server, and the method may include the following steps:

301: and collecting second preset information input by a user in the live broadcasting process.

302: and identifying a second control instruction corresponding to the second preset information.

303: and responding to the second control instruction, and switching to an awakening state.

In practical applications, the second predetermined information may be in a plurality of information output forms as described in the embodiment of the figure, for example, voice information, image data, induction data, photoelectricity, electromagnetic signals, light, etc. may be used. However, the second predetermined information is predetermined information corresponding to the wake-up operation, and the wake-up operation can be triggered by a voice password, a specific gesture, a remote control touch and other various ways.

For example, when the second predetermined information is voice information, it is set that the server is triggered to switch to the awake state when the user says "HELLO" in the live broadcast environment. Of course, the second predetermined information may be one or more. For example, the device can be woken up by voice, or by gestures or infrared signals output by a remote control device. Of course, a combination of multiple forms of information output is also possible, such as a user speaking "HELLO" in a live scene while simultaneously engaging in nodding motion. At this time, the server is required to respectively perform recognition based on the second predetermined voice information and the second predetermined image data containing the nodding motion of the user, and obtain a corresponding second control instruction based on the recognition result.

In practice, in response to the second control instruction, switching to the wake-up state may include:

and responding to the second control instruction, and controlling the live broadcast client to switch to an awakening state.

The actual live broadcast client can be used for storing the corresponding relation between the second preset information and the second control instruction, and for the live broadcast client with strong processing performance, the actual live broadcast client can also be used for identifying the second preset information, directly obtaining the second control instruction and realizing the automatic switching of the awakening state. The setting may be performed according to the performance of the actual terminal device, and is not limited in detail herein.

204: and collecting third preset information input by a user in the live broadcasting process.

205: and identifying a third control instruction corresponding to the third preset information.

206: and controlling the live client to jump to the associated object operation interface based on the third control instruction.

In order to further facilitate user operation, the user can trigger the live broadcast client to jump to the associated object operation interface through the input third preset information in the live broadcast process. This case is suitable for a terminal device with a large screen or an application scene in which contents are displayed by projecting the terminal device.

The third predetermined information may be in a plurality of information output forms as described in the embodiment of the figure, for example, voice information, image data, induction data, photoelectricity, electromagnetic signals, light, and the like may be used. And the third preset information appoints the jump operation of different associated object operation interfaces. For example, when a user performs a replenishment operation, the user needs to enter a replenishment interface in advance to perform replenishment processing on a related object displayed on the replenishment interface. For another example, when the user performs the red envelope setting, the user needs to enter the red envelope setting interface, and even needs to jump to the payment interface and input the payment password, and the corresponding relationship including, but not limited to, the third control instruction corresponding to the interface jump operation is predetermined by the third predetermined information.

For example, the third predetermined information corresponding to the skip of the replenishment operation interface may be voice information "i want to replenish", and when the user says "i want to replenish" in the live broadcast environment, the server may automatically control the live broadcast client to skip to the replenishment interface.

In practical applications, the controlling the live client to jump to the associated object operation interface based on the third control instruction may include:

determining address information associated with a third control instruction;

and controlling the live broadcast client to jump to an associated object operation interface corresponding to the address information.

It can be understood that the third control instruction may actually be a page jump instruction, that is, the page information needs to be sent to the live broadcast client by determining address information of a jump page, so as to control the live broadcast client to jump to an associated object operation interface corresponding to the address information.

307: first preset information which is input by a user in the live broadcasting process and aims at the associated object in the associated object operation interface is collected.

308: and identifying a first control instruction corresponding to the first preset information.

309: and correspondingly processing the related objects related to the live content based on the first control instruction.

After the user jumps to the associated object operation interface at the live client, first preset information can be output in a live environment aiming at the associated object in the associated object operation interface. The first predetermined information may be defined as a form that is easier to recognize, for example, the voice command is "replenish 100 items to the first row and the second item", and of course, the first predetermined information may also be first sensing data generated when a laser projection device projects an associated object operation interface displayed by a live client onto the light curtain and a laser sensor is arranged to detect a position of a user gesture with respect to the associated object displayed on the light curtain. This can be provided for practical purposes, and the above description is only illustrative.

Optionally, in some embodiments, the performing, based on the first control instruction, corresponding processing on an associated object related to the live content may include:

determining an associated object corresponding to the object identifier in the object operation interface based on the object identifier carried in the first control instruction;

and based on the quantity of goods to be supplemented carried in the first control instruction, performing goods supplementing treatment on the associated object according to the quantity of goods to be supplemented.

It is understood that, when the replenishment operation is performed, the first control instruction needs to be output in combination with the object identifier of the associated object, which may be the name, the position information, the number, and the like of the associated object, and the replenishment quantity. And the associated object corresponding to the replenishment operation can be determined through the identified object identifier, so that the replenishment processing is carried out on the associated object.

In an actual operation process, the user may falsely trigger the server or the live broadcast client to the awake state, so as to affect normal live broadcast of the user, and as an optional real-time manner, after responding to the second control instruction and switching to the awake state, the method may further include:

collecting fourth preset information input by a user in the live broadcasting process;

identifying a fourth control instruction corresponding to the fourth predetermined information;

exiting the awake state in response to the fourth control instruction.

The actual fourth predetermined information may include, but is not limited to, any of the foregoing information or any combination thereof. For example, the first predetermined information is set as voice information, when it is collected that the user speaks a word of "quit" in the live broadcast environment, a fourth control instruction corresponding to the fourth predetermined information is obtained, and the quit operation in the wake-up state is executed based on the fourth control instruction. Therefore, the user can be controlled to exit the awakening state in time under the condition of misoperation or false triggering, and the normal live broadcast recording of the user is prevented from being influenced.

In the embodiment of the application, an implementation manner of automatic control operation is provided, the live client is switched to the associated object operation interface by waking up the server or the live client at first, and first predetermined information for the associated object in the associated object operation interface is output based on the associated object operation interface in a wake-up state. And acquiring a first control instruction by identifying the first preset information to realize automatic processing operation on the associated object. In this way, in order to minimize false triggering of the automatic control operation, output information that is not commonly used by the user may be set as the second predetermined information, considering that the user may often speak and have many limb movements when performing live broadcasting. Meanwhile, the awakening state can be timely quitted by outputting fourth preset information after the false triggering. The method and the device can greatly simplify the setting of the first preset information of the user, and can improve the operation experience of the user on the basis of realizing the automatic control operation of the associated object.

Fig. 4 is a flowchart of another embodiment of a live webcasting method provided in an embodiment of the present application, where a technical solution of this embodiment may be executed by a live client, and the method may include the following steps:

401: collecting first preset information input by a user in a live broadcast process;

402: sending the first preset information to a server; and the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related objects related to the live content based on the first control instruction.

Optionally, in some embodiments, before the capturing the first predetermined information input by the user during the live broadcasting, the method may further include:

outputting prompt information to be processed sent by the server; and the prompt information to be processed is generated when the server detects that the stock of the related object related to the live broadcast content is less than the stock threshold.

The foregoing detailed description has described specific embodiments of the present application in detail, which are not repeated herein.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. Therefore, the first preset information input by the user in the live broadcasting process is collected through the live broadcasting client, and the first preset information is sent to the server. And enabling the server to identify a first control instruction corresponding to the first predetermined information. And based on the first control instruction, realizing corresponding processing on the related object related to the live content. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of the user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

Fig. 5 is a flowchart of another embodiment of a network live broadcast method provided in an embodiment of the present application, where a technical solution of this embodiment may be executed by a live broadcast client, and the method may include the following steps:

501: and collecting second preset information input by a user in the live broadcasting process.

502: and sending the second preset information to the server.

And the server responds to a second control instruction corresponding to the second preset information by identifying the second control instruction to switch to the awakening state.

503: and acquiring third preset information input by a user in the live broadcast environment.

504: and sending the third preset information to the server.

And the server identifies a third control instruction corresponding to the third preset information and sends the third control instruction to the live broadcast client in the awakening state.

505: and receiving a third control instruction sent by the server.

506: and jumping to the associated object operation interface based on the third control instruction.

As an implementable embodiment, said jumping to an associated object operation interface based on said third control instruction may comprise:

generating an address access request of the associated object operation interface based on the third control instruction;

receiving address information of the associated object operation interface sent by the server based on the address access request;

and jumping to the associated object operation interface based on the address information.

507: and acquiring first preset information which is input by a user and aims at the associated object in the associated object operation interface in the live broadcasting process.

508: and sending the first preset information to a server.

And the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related objects related to the live content based on the first control instruction.

In practical application, after the sending the second predetermined information to the server, the method may further include:

sending the fourth preset information to the server; and the server exits the awakening state by identifying a fourth control instruction corresponding to the fourth predetermined information and responding to the fourth control instruction.

As an implementation manner, the acquiring the first predetermined information input by the user during the live broadcasting process may include:

collecting first preset voice information input by a user in a live broadcast process;

sending the first preset voice information to the server; and the server side obtains the first control instruction by carrying out voice recognition on the first preset voice information.

In practice, as an implementation manner, the acquiring the first predetermined information input by the user during the live broadcasting process may include:

acquiring first sensing data acquired by a sensing component based on a first gesture output by a user in a live broadcast process;

sending the first sensing data to the server; the server side obtains the first control instruction based on the first sensing data.

In addition, as an implementable embodiment, the acquiring the first predetermined information input by the user during the live broadcasting process may include:

acquiring first image information of a user in a first gesture output in a live broadcast process;

sending the first image information to the server; the service list obtains the first control instruction by performing image recognition on the first image information.

In the embodiment of the application, an implementation manner of automatic control operation is provided, and after a server or a live client is awakened by acquiring second preset information at first, the live client is switched to an associated object operation interface by acquiring third preset information. And outputting first predetermined information aiming at the associated object in the associated object through collecting the operation interface based on the associated object in the awakened state. And enabling the server to obtain the first control instruction by identifying the first preset information to realize automatic processing operation on the associated object. In this way, in order to minimize false triggering of the automatic control operation, output information that is not commonly used by the user may be set as the second predetermined information, considering that the user may often speak and have many limb movements when performing live broadcasting. Meanwhile, the awakening state can be timely quitted by outputting fourth preset information after the false triggering. The method and the device can greatly simplify the setting of the first preset information of the user, and can improve the operation experience of the user on the basis of realizing the automatic control operation of the associated object.

Fig. 6 is a schematic flowchart of an embodiment of a live replenishment processing method provided in an embodiment of the present application, where a technical solution of this embodiment may be executed by a server, and the method may include the following steps:

601: first preset information input by a user in the live broadcasting process is collected.

In practical applications, the first predetermined information may be biological or physiological characteristic information, such as sound, heat radiation, limb movement, expression, and the like, generated during live broadcast by the user through the live broadcast client as described in the foregoing embodiment of fig. 1 and fig. 3, or photoelectric, acoustic, or magnetic field information (e.g., remote control device) generated by other electronic devices, or some sensing devices (e.g., laser sensor, touch pressure sensor, and the like) arranged in the live broadcast site, and detected in combination with the electronic devices or biological or physiological characteristic information output by the user, so as to obtain sensing data. The actual first predetermined information includes, but is not limited to, the information described above, and may be a combination of at least two of the foregoing information. The setting can be specifically carried out according to the requirements of users, and different types of preset information are correspondingly set according to the covering types and ranges of user operation. It can be understood that the first predetermined information should be designed according to the principle of simplicity and easy memorization, so as to avoid the user from being too cumbersome.

The first predetermined information may be first sensing data acquired by the sensing component based on a predetermined gesture of a live user, or first image information acquired by the image acquisition device based on a predetermined gesture output by the user, or first voice information input by the user, and the like, and is not described herein again.

602: and identifying a first control instruction corresponding to the first preset information.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. For example, a corresponding relationship is established in advance between a gesture corresponding to "number 2" or voice information of "XX commodity replenishment 2", and a first control instruction, where the first control instruction may be a control instruction for replenishing at least one associated commodity related to the live broadcast content, and after the server processes the acquired first sensing data, the acquired first image information, or the acquired first voice information, the server generates the first control instruction based on the corresponding relationship.

603: and performing replenishment processing on the associated commodities related to the direct broadcasting content based on the first control instruction.

Actually, the first control instruction comprises a commodity identification and a quantity to be replenished of the associated commodity related to the live broadcast content, at least one associated commodity to be replenished is determined based on the commodity identification, and replenishment processing is performed on the at least one associated commodity according to the corresponding quantity to be replenished.

Of course, it is understood that, as in the foregoing embodiment, before the capturing the first predetermined information input by the user during the live broadcast, the method may further include:

when detecting that the stock of the associated commodity related to the live broadcast content is smaller than a stock threshold, generating to-be-processed prompt information for the associated commodity;

After receiving prompt information to be processed output by a live broadcast client, a live broadcast user determines commodities to be replenished based on the prompt information to be processed, and inputs first preset information based on the commodities to be replenished.

It can be understood that the live client or the server may be in an idle state when not being woken up, and the live user may wake up the live client or the server by inputting the second predetermined information, so that the live client or the server is in a wake-up state and then collects the first predetermined information input by the user. Of course, before the user inputs the first predetermined information, the live broadcast client can jump to a corresponding replenishment interface through the third predetermined information so that the user can conveniently perform replenishment control operation, and after the replenishment processing is completed, the live broadcast client or the server exits from the awakening state through inputting the fourth predetermined information.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. Therefore, the first preset information input by a user in the live broadcast process is collected, and the first control instruction corresponding to the first preset information can be identified. Based on first control instruction realizes treating the replenishment commodity and carries out automatic replenishment processing, can avoid the user to carry out loaded down with trivial details artifical replenishment operation at the live broadcast in-process. The method and the system not only improve the replenishment efficiency of the anchor user, but also further improve the live broadcast effect and quality of the live broadcast user, and simultaneously improve the watching experience of the watching user.

Fig. 7 is a schematic structural diagram of an embodiment of a live webcast device provided in an embodiment of the present application, where a technical solution of the embodiment may be executed by a server, and the device may include:

a first collecting module 701, configured to collect first predetermined information input by a user in a live broadcast process;

a first identification module 702, configured to identify a first control instruction corresponding to the first predetermined information;

the associated object processing module 703 is configured to perform corresponding processing on an associated object related to the live content based on the first control instruction.

In practical applications, before the first acquiring module 701, the method may further include:

the first detection module is used for generating prompt information to be processed aiming at the related object when detecting that the stock of the related object related to the live broadcast content is smaller than a stock threshold;

and the prompt information to be processed sending module is used for sending the prompt information to be processed to the live broadcast client so as to enable the live broadcast client to output the prompt information to be processed.

As an optional implementation manner, the first acquisition module 701 may specifically be configured to:

the method comprises the steps of collecting first preset voice information input by a user in the live broadcasting process.

Therefore, the first identification module 702 may be specifically configured to:

and obtaining the first control instruction based on the first sensing data.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. Therefore, the first preset information input by a user in the live broadcast process is collected, and the first control instruction corresponding to the first preset information can be identified. And based on the first control instruction, realizing corresponding processing on the related objects related to the live broadcast content. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of the user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

Fig. 8 is a schematic structural diagram of another embodiment of a live webcast device provided in an embodiment of the present application, where a technical solution of the embodiment may be executed by a server, and the device may include:

and a second collecting module 801, configured to collect second predetermined information input by the user in the live broadcasting process.

A second identifying module 802, configured to identify a second control instruction corresponding to the second predetermined information.

And a wake-up state switching module 803, configured to switch to a wake-up state in response to the second control instruction.

In practice, the wake-up state switching module 803 may be specifically configured to:

And a third collecting module 804, configured to collect third predetermined information input by the user in the live broadcasting process.

A third identifying module 805, configured to identify a third control instruction corresponding to the third predetermined information.

A control module 806, configured to control, based on the third control instruction, the live client to jump to the associated object operation interface.

In practical applications, the control module 806 may be specifically configured to:

determining address information associated with a third control instruction;

The first collecting module 807 is configured to collect first predetermined information, which is input by a user during the live broadcast and is addressed to an associated object in the associated object operation interface.

A first identification module 808, configured to identify a first control instruction corresponding to the first predetermined information;

and the associated object processing module 809 is configured to perform corresponding processing on an associated object related to the live content based on the first control instruction.

Optionally, in some embodiments, the associated object processing module 809 may be specifically configured to:

In the actual operation process, the user may falsely trigger the server or the live client to the awake state, so as to affect the normal live broadcast of the user, and as an optional real-time manner, after the awake state switching module 803, the method may further include:

the fourth acquisition module is used for acquiring fourth preset information input by a user in the live broadcast process;

the fourth identification module is used for identifying a fourth control instruction corresponding to the fourth preset information;

and the awakening state exit module is used for responding to the fourth control instruction and exiting the awakening state.

In the embodiment of the application, an implementation manner of automatic control operation is provided, the live client is switched to the associated object operation interface by waking up the server or the live client at first, and first predetermined information for the associated object in the associated object operation interface is output based on the associated object operation interface in a wake-up state. And acquiring a first control instruction by identifying the first preset information to realize automatic processing operation on the associated object. In this way, in order to minimize false triggering of the automatic control operation, output information that is not commonly used by the user may be set as the second predetermined information, considering that the user may often speak and have many limb movements when performing live broadcasting. Meanwhile, the user can exit the awakening state in time by outputting fourth preset information after the false triggering. The method and the device can greatly simplify the setting of the first preset information of the user, and can improve the operation experience of the user on the basis of realizing the automatic control operation of the associated object.

Fig. 9 is a schematic structural diagram of another embodiment of a live webcast device according to an embodiment of the present application, where a technical solution of this embodiment may be executed by a live client, and the device may include:

a first predetermined information collecting module 901, configured to collect first predetermined information input by a user in a live broadcast process;

a first predetermined information sending module 902, configured to send the first predetermined information to a server; and the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related objects related to the live content based on the first control instruction.

Optionally, in some embodiments, before the first predetermined information collecting module 901, the method may further include:

the first output module is used for outputting to-be-processed prompt information sent by the server; and the prompt information to be processed is generated when the server detects that the stock of the related object related to the live broadcast content is less than the stock threshold.

In the embodiment of the application, the corresponding relation between the first preset information and the first control instruction is preset. Therefore, the first preset information input by the user in the live broadcasting process is collected through the live broadcasting client, and the first preset information is sent to the server. And enabling the server to identify a first control instruction corresponding to the first predetermined information. And based on the first control instruction, realizing corresponding processing on the related object related to the live content. The server automatically realizes corresponding processing on the associated object through the identified first control instruction, avoids complex manual operation of a user, simplifies the operation of the user in the network live broadcast process, and further improves the user experience.

Fig. 10 is a schematic structural diagram of another embodiment of a network live broadcast device provided in an embodiment of the present application, where a technical solution of this embodiment may be executed by a live broadcast client, and the device may include:

a second predetermined information collecting module 1001, configured to collect second predetermined information input by a user in a live broadcast process;

a second predetermined information sending module 1002, configured to send the second predetermined information to the server.

And the server responds to the second control instruction by identifying the second control instruction corresponding to the second preset information and switches to the awakening state.

And a third predetermined information collecting module 1003, configured to collect third predetermined information input by the user in the live broadcast process.

A third predetermined information sending module 1004, configured to send the third predetermined information to the server.

The server identifies a third control instruction corresponding to the third predetermined information and sends the third control instruction to the live broadcast client in the awakening state;

a third control instruction receiving module 1005, configured to receive the third control instruction sent by the server.

And an interface jump module 1006, configured to jump to the associated object operation interface based on the third control instruction.

As an implementation manner, the interface jump module 1006 may specifically be configured to:

And the first preset information acquisition module 1007 is configured to acquire first preset information, which is input by a user in a live broadcast process and is for an associated object in the associated object operation interface.

A first predetermined information sending module 1008, configured to send the first predetermined information to the server.

In practical applications, after the second predetermined information sending module 1002, the method may further include:

the fourth preset information acquisition module is used for acquiring fourth preset information input by a user in the live broadcast process;

the fourth preset information sending module is used for sending the fourth preset information to the server; and the server exits the awakening state by identifying a fourth control instruction corresponding to the fourth predetermined information and responding to the fourth control instruction.

As an implementation manner, the first predetermined information collecting module 1007 may specifically be configured to:

In practice, as an implementation manner, the first predetermined information collecting module 1007 may specifically be configured to:

In addition, as an implementable implementation, the first predetermined information collecting module 1007 may specifically be configured to:

acquiring first image information when a user outputs a first gesture in a live broadcast process;

In the embodiment of the application, an implementation manner of automatic control operation is provided, and after a server or a live client is awakened by acquiring second preset information at first, the live client is switched to an associated object operation interface by acquiring third preset information. And outputting first preset information aiming at the associated object in the operation interface based on the associated object by collecting the first preset information in the wake-up state. And enabling the server to obtain the first control instruction by identifying the first preset information to realize automatic processing operation on the associated object. In this way, in order to minimize false triggering of the automatic control operation, output information that is not commonly used by the user may be set as the second predetermined information, considering that the user may often speak and have many limb movements when performing live broadcasting. Meanwhile, the awakening state can be timely quitted by outputting fourth preset information after the false triggering. The method and the device can greatly simplify the setting of the first preset information of the user, and can improve the operation experience of the user on the basis of realizing the automatic control operation of the associated object.

Fig. 11 is a schematic structural diagram of an embodiment of a live replenishment processing apparatus according to an embodiment of the present application, where a technical solution of this embodiment may be executed by a server, and the apparatus may include:

the first collecting module 1101 is configured to collect first predetermined information input by a user during a live broadcast process.

The first identifying module 1102 is configured to identify a first control instruction corresponding to the first predetermined information.

And a replenishment processing module 1103, configured to perform replenishment processing on the associated product related to the direct broadcast content based on the first control instruction.

Fig. 12 is a schematic structural diagram of an embodiment of a live server provided in an embodiment of the present application, where the server may include a processing component 1201 and a storage component 1202. The storage component 1202 is configured to store one or more computer instructions, wherein the one or more computer instructions are invoked for execution by the processing component.

The processing component 1201 may be configured to:

The processing component 1201 may include one or more processors to execute computer instructions to perform all or part of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1202 is configured to store various types of data to support operations in the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Of course, the server may of course also comprise other components, such as input/output interfaces, communication components, etc.

The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc.

The communication component is configured to facilitate wired or wireless communication between the server and other devices, such as with a terminal.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the network live broadcast method in the embodiments shown in fig. 1 and fig. 3 may be implemented.

Fig. 13 is a schematic structural diagram of an embodiment of a terminal device according to the embodiment of the present application, where the terminal device may include a processing component 1301 and a storage component 1302. The storage component 1302 is configured to store one or more computer instructions, wherein the one or more computer instructions are invoked for execution by the processing component.

The processing component 1301 may be configured to:

sending the first preset information to a server; and the server side identifies a first control instruction corresponding to the first preset information so as to correspondingly process the related object related to the live broadcast content based on the first control instruction.

The processing component 1301 may include one or more processors to execute computer instructions to perform all or part of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1302 is configured to store various types of data to support operations in the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Of course, the terminal may of course also comprise other components, such as input/output interfaces, communication components, etc.

In practical application, the terminal device may be an electronic device such as a mobile phone and a tablet computer.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the network live broadcast method in the embodiments shown in fig. 4 and fig. 5 may be implemented.

Fig. 14 is a schematic structural diagram of an embodiment of a live server provided in an embodiment of the present application, where the server may include a processing component 1401 and a storage component 1402. The storage component 1402 is configured to store one or more computer instructions, wherein the one or more computer instructions are invoked for execution by the processing component.

The processing component 1401 may be configured to:

Among other things, the processing component 1401 may include one or more processors to execute computer instructions to perform all or part of the steps of the method described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1402 is configured to store various types of data to support operations in the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The input/output interface provides an interface between the processing component and a peripheral interface module, which may be an output device, an input device, etc.

An embodiment of the present application further provides a computer-readable storage medium, in which a computer program is stored, and when the computer program is executed by a computer, the live replenishment processing method in the embodiment shown in fig. 6 may be implemented.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. A method for live webcasting, comprising:

collecting first preset information input by a user in a live broadcast process; the first preset information is first preset voice information;

based on the first control instruction, carrying out corresponding processing on an associated object related to the live content;

before the collecting the first preset information input by the user in the live broadcasting process, the method further comprises the following steps:

collecting second preset information input by a user in the live broadcast process; the second preset information is second preset voice information;

identifying a second control instruction corresponding to the second preset information;

responding to the second control instruction, and switching to an awakening state;

the collecting the first preset information input by the user in the live broadcasting process comprises the following steps:

and acquiring first preset information input by a user in the live broadcasting process in the awakening state.

2. The method of claim 1, wherein the capturing the live broadcast before the first predetermined information input by the user further comprises:

3. The method according to claim 1, wherein before collecting the first predetermined information input by the user during the live broadcast in the awake state, the method further comprises:

acquiring third preset information input by a user in the live broadcast process in the awakening state;

identifying a third control instruction corresponding to the third predetermined information;

and controlling the live client to jump to the associated object operation interface based on the third control instruction.

4. The method according to claim 3, wherein the performing corresponding processing on the associated object related to the live content based on the first control instruction comprises:

determining an associated object corresponding to the object identifier in the associated object operation interface based on the object identifier carried in the first control instruction;

5. The method of claim 4, wherein after switching to the awake state in response to the second control instruction, further comprising:

exiting the awake state in response to the fourth control instruction.

6. The method according to claim 3, wherein the controlling the live client to jump to the associated object ui based on the third control instruction comprises:

determining address information associated with the third control instruction;

7. The method of claim 1, wherein the capturing the first predetermined information input by the user during the live broadcast comprises:

8. The method of claim 7, wherein the identifying the first control instruction corresponding to the first predetermined information comprises:

9. The method of claim 1, wherein the capturing the first predetermined information input by the user during the live broadcast comprises:

10. The method of claim 9, wherein the identifying the first control instruction corresponding to the first predetermined information comprises:

and obtaining the first control instruction based on the first sensing data.

11. The method of claim 1, wherein the capturing the first predetermined information input by the user during the live broadcast comprises:

12. The method of claim 11, wherein the identifying the first control command corresponding to the first predetermined information comprises:

13. A method for live webcasting, comprising:

sending the first preset information to a server; the server side identifies a first control instruction corresponding to the first preset information, and correspondingly processes a related object related to the live broadcast content based on the first control instruction;

before the step of collecting the first preset information input by the user in the live broadcasting process, the method further comprises the following steps:

sending the second preset information to the server; the server responds to a second control instruction corresponding to the second preset information by identifying the second control instruction and switches to an awakening state; the collecting the first preset information input by the user in the live broadcasting process comprises the following steps:

and acquiring first preset information input by a user in the live broadcast process in the awakening state.

14. The method of claim 13, wherein the capturing of the first predetermined user-entered information during the live broadcast is preceded by:

15. The method of claim 13, wherein before the capturing the first predetermined information input by the user during the live broadcast, further comprising:

collecting third preset information input by a user in the live broadcasting process;

sending the third preset information to the server; the server identifies a third control instruction corresponding to the third predetermined information and sends the third control instruction to the live broadcast client in the awakening state;

receiving a third control instruction sent by the server;

and jumping to an associated object operation interface based on the third control instruction.

16. The method of claim 15, wherein said jumping to an associated object operation interface based on said third control instruction comprises:

17. The method according to claim 14, wherein after sending the second predetermined information to the server, further comprising;

18. The method of claim 13, wherein capturing the first predetermined information input by the user during the live broadcast comprises:

collecting first preset voice information input by a user in a live broadcasting process;

19. The method of claim 13, wherein capturing the first predetermined information input by the user during the live broadcast comprises:

20. The method of claim 13, wherein capturing the first predetermined information input by the user during the live broadcast comprises:

sending the first image information to the server; and the server side performs image recognition on the first image information to obtain the first control instruction.

21. A replenishment processing method in live broadcasting is characterized by comprising the following steps:

based on the first control instruction, performing replenishment processing on the associated commodities related to the direct broadcasting content;

22. A webcast apparatus, comprising:

the first acquisition module is used for acquiring first preset information input by a user in the live broadcast process; the first preset information is first preset voice information;

the associated object processing module is used for correspondingly processing the associated object related to the live content based on the first control instruction;

23. A webcast apparatus, comprising:

the first preset information acquisition module is used for acquiring first preset information input by a user in the live broadcast process; the first preset information is first preset voice information;

the first preset information sending module is used for sending the first preset information to a server; the server side identifies a first control instruction corresponding to the first preset information, and correspondingly processes a related object related to the live broadcast content based on the first control instruction;

24. A replenishment processing device in live broadcast is characterized by comprising:

the replenishment processing module is used for performing replenishment processing on the associated commodities related to the direct broadcasting content based on the first control instruction;

25. A live broadcast server is characterized by comprising a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for the processing component to call and execute;

the processing component is to:

based on the first control instruction, performing corresponding processing on an associated object related to the live content;

26. A terminal device is characterized by comprising a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for the processing component to call and execute;

the processing component is to:

27. A live broadcast server is characterized by comprising a processing component and a storage component; the storage component is used for storing one or more computer instructions, wherein the one or more computer instructions are used for the processing component to call and execute;

the processing component is to:

collecting second preset information input by a user in the live broadcasting process; the second preset information is second preset voice information;