CN111369277A

CN111369277A - Advertisement data processing method, device and equipment based on block chain and readable medium

Info

Publication number: CN111369277A
Application number: CN202010100029.2A
Authority: CN
Inventors: 冯峰; 王凡
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-02-18
Filing date: 2020-02-18
Publication date: 2020-07-03

Abstract

The embodiment of the application discloses a method, a device, equipment and a readable medium for processing advertisement data based on a block chain, wherein a first block chain node receives advertisement data; the advertisement data includes advertisement delivery conditions; the first block chain link point responds to behavior operation on the advertisement data to generate behavior operation data; the advertisement data is data to be delivered according to the advertisement delivery conditions; the first block link point generates a block according to the behavior operation data, and records the block on a block chain; the block is used for counting the behavior operation data of the advertisement data at the block chain node on the block chain to perform charging operation. By adopting the embodiment of the application, the real effectiveness of the behavior operation data generated by the behavior operation of the advertisement data through the block chain node response can be ensured, the complexity and the processing time delay of advertisement data processing are simplified, and the accuracy is improved.

Description

Advertisement data processing method, device and equipment based on block chain and readable medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a readable medium for processing advertisement data based on a block chain.

Background

The charging method of the advertisement can be roughly divided into exposure charging and click-through charging, but because exposure and click are basic data for charging after the advertisement is put, a large amount of cheating data storage can be generated, and the benefits of the advertiser and the media are seriously influenced.

In the prior art, a strict anti-cheating system needs to be designed before charging because of the storage of cheating data; after the anti-cheating system, the charging system can be intervened, and since the media can also have self-cheating behaviors for the benefit, the exposure click data can also be reported to a third-party monitoring company. Before the advertisement is charged and settled, the advertisement is also required to be checked with a third-party monitoring company, and under the condition that the error is acceptable, the public allowance value is taken for charging.

In the prior art, a plurality of systems are required to act together, the systems are various and complex, and the complexity and the delivery cost of advertisement delivery are increased; the data delay probability is higher, and a certain data error may exist, which brings the loss of income; due to the fact that the number of systems is large, the risk of user information leakage may exist.

Disclosure of Invention

The embodiment of the application provides an advertisement data processing method and device based on a block chain and a computer readable storage medium,

the embodiment of the application provides an advertisement data processing method based on a block chain, which comprises the following steps:

the first block chain node receives advertisement data; the advertisement data comprises advertisement putting conditions;

the first block chain link point responds to behavior operation on the advertisement data to generate behavior operation data; the advertisement data is data to be delivered according to the advertisement delivery conditions;

the first block link point generates a block according to the behavior operation data, and records the block on a block chain; wherein the block is used for counting the behavior operation data of the advertisement data by a block chain node on the block chain to perform charging operation.

acquiring the blocks recorded on the block chain by the second block link point; the block is generated by a first block link point according to behavior operation data generated in response to behavior operation of advertisement data;

and the second block chain node counts the behavior operation data of the advertisement data in the block and carries out charging operation.

In one possible implementation, the second block link point becomes a participant of an intelligent contract, the intelligent contract being made by the first block link point according to the advertisement delivery condition; the second block link point counting the behavior operation data of the advertisement data in the block and performing charging operation comprises: and the second block chain node counts the behavior operation data of the advertisement data in the block and calls the intelligent contract to execute charging operation.

The embodiment of the application provides an advertisement data processing device based on a block chain, which comprises:

a receiving unit, configured to receive advertisement data by a first block link node; the advertisement data comprises advertisement putting conditions;

a response generation unit configured to generate behavior operation data in response to behavior operation on the advertisement data by the first block link point; the advertisement data is data to be delivered according to the advertisement delivery conditions;

the generating and recording unit is used for generating a block according to the behavior operation data by the first block link point and recording the block on a block chain; wherein the block is used for counting the behavior operation data of the advertisement data by a block chain node on the block chain to perform charging operation.

an acquisition unit configured to acquire a block recorded on the block chain from the second block link point; the block is generated by a first block link point according to behavior operation data generated in response to behavior operation of advertisement data;

and the counting and charging unit is used for counting the behavior operation data of the advertisement data in the block by the second block link point and carrying out charging operation.

The embodiment of the application provides advertisement data processing equipment based on a block chain, which comprises a processor, a memory and communication equipment, wherein the processor, the memory and the communication equipment are connected with each other, the memory is used for storing a computer program, and the communication equipment is used for carrying out information interaction with external equipment; the processor is configured to invoke the computer program to perform the method described above.

An embodiment of the present application provides a computer-readable storage medium, which stores a computer program, the computer program comprising program instructions, which, when executed by a processor, perform the method described above.

The method and the device can acquire the advertisement data which comprises the advertisement putting conditions, and then can carry out targeted putting on the advertisement data according to the advertisement putting conditions; the behavior operation data can be generated by responding to the behavior operation of the advertisement data through the block chain node; generating blocks according to the behavior operation data, and recording the blocks on a block chain; therefore, the behavior operation data aiming at the advertisement data on the blockchain can be counted and the charging operation can be carried out. By the embodiment of the application, behavior operation data can be recorded by using a distributed accounting function of block chain decentralization, so that the reliability and the real-time performance of the behavior operation data can be ensured; meanwhile, by utilizing the encryption and the security of the block chain, the existence of cheating data can be effectively reduced, the complexity of an advertisement data delivery system is simplified, and the delivery cost is reduced; and the behavior operation data can be checked at any time through the block chain for verification.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments or the background art of the present application, the drawings required to be used in the embodiments or the background art of the present application will be described below.

Fig. 1A is a schematic diagram of a data sharing system of an advertisement data processing method based on a blockchain according to an embodiment of the present application;

fig. 1B is a schematic structural diagram of a block provided in the present embodiment;

fig. 1C is a schematic diagram of a process of generating a new block according to an embodiment of the present application;

fig. 2 is a schematic flowchart of an advertisement data processing method based on a block chain according to an embodiment of the present application;

FIG. 3 is an alternative block structure according to an embodiment of the present disclosure;

fig. 4 is an interface schematic diagram of an advertisement data processing method based on a block chain according to an embodiment of the present application;

fig. 5 is a block chain underlying platform diagram of a block chain-based advertisement data processing method according to an embodiment of the present application;

FIG. 6 is an alternative structural diagram of the distributed system applied to the blockchain system according to the embodiment of the present application;

FIG. 7 is a block chain-based advertisement data processing apparatus according to an embodiment of the present application;

FIG. 8 is a block chain-based advertisement data processing apparatus according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of an advertisement data processing device based on a block chain according to an embodiment of the present application.

Detailed Description

The embodiments of the present application will be described below with reference to the drawings.

The terms "first," "second," "third," and "fourth," etc. in the description and claims of this application and in the accompanying drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus.

Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.

As used in this specification, the terms "component," "module," "system," and the like are intended to refer to a computer-related entity, either hardware, firmware, a combination of hardware and software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, an object, an executable, a thread of execution, a program, and/or a computer. By way of illustration, both an application running on a computing device and the computing device can be a component. One or more components can reside within a process and/or thread of execution and a component can be localized on one computer and/or distributed between 2 or more computers. In addition, these components can execute from various computer readable media having various data structures stored thereon. The components may communicate by way of local and/or remote processes such as in accordance with a signal having one or more data packets (e.g., data from two components interacting with another component in a local system, distributed system, and/or across a network such as the internet with other systems by way of the signal).

In order to better understand the advertisement data processing method based on the block chain disclosed in the embodiment of the present application, a data sharing system in the embodiment of the present application is introduced first. Referring to fig. 1A, fig. 1A is a schematic diagram of a data sharing system of an advertisement data processing method based on a block chain according to an embodiment of the present application. As shown in fig. 1A, the data sharing system may include a plurality of block chain nodes (only block link point 101, block link point 102, and block link point 103 are shown in fig. 1A). Where block link point 103 may be a first block link node and block link point 102 may be a second block link node. Referring to the data sharing system shown in fig. 1A, the data sharing system refers to a system for performing data sharing between nodes. Each blockchain node can receive input information when performing normal work, and maintain shared data in the data sharing system based on the received input information. In order to ensure information intercommunication in the data sharing system, information connection can exist between each block chain node in the data sharing system, and information transmission can be carried out between the block chain nodes through the information connection. For example, when any block link point in the data sharing system generates behavior operation data in response to behavior operation on advertisement data, a block may be generated according to the behavior operation data, and other block link nodes in the data sharing system acquire the behavior operation data in the block according to a consensus algorithm and store the behavior operation data as data in shared data, so that data stored on all block link nodes in the data sharing system are consistent. For example, if the block chain node 101 is an advertisement master side, the block chain node 102 is an advertisement delivery system side, and the block chain node 103 is an electronic device capable of displaying advertisement data, the block chain node 101 may send the advertisement data to the block chain node 102, and the block chain node 102 may obtain the advertisement data and may deliver the advertisement data to the block chain node 103 according to an advertisement delivery condition included in the advertisement data; or the blockchain node 101 may directly place advertisement data on the blockchain node 103 according to the advertisement placement condition. The blockchain node 103 may receive the advertisement data and may generate behavior operation data in response to behavior operations on the advertisement data, and may then generate blocks from the behavior operation data, recording the blocks onto the blockchain. The block chain nodes 101 and the block chain nodes 102 may acquire behavior operation data stored in the blocks according to a consensus algorithm. It should be noted that the block is configured to count the behavior operation data of the advertisement data at the block chain node on the block chain to perform a charging operation. The blockchain node on the blockchain may perform a charging operation, for example, the blockchain node 103 may count behavior operation data for advertisement data on the blockchain and perform a charging operation. The blockchain node on the blockchain may verify the charging result generated after the charging operation, for example, when the advertiser has a question about the charging result generated after the charging operation, the blockchain node 101 for the advertiser may perform charging verification by looking up the behavior operation data in the block.

It should be noted that the advertiser side and the advertisement delivery system side may not deliver the advertisement on the blockchain.

Communication between block nodes may be based on any wired and wireless network, including but not limited to the internet, wide area networks, metropolitan area networks, local area networks, Virtual Private Networks (VPNs), wireless communication networks, and the like. The block chain is composed of a plurality of block chain nodes, the plurality of block chain link points are block chain link points in the block chain respectively, and each block chain link point corresponds to one identity code and is used for uniquely identifying the block chain node in the block chain. The block link points may be electronic devices provided with a display screen, i.e., may display information, wherein the electronic devices may include, but are not limited to, wearable devices, head-worn devices, medical health platforms, personal computers, server computers, hand-held or laptop devices, mobile devices (such as mobile phones, Personal Digital Assistants (PDAs), media players, etc.), multiprocessor systems, consumer electronics, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.

Each block link node in the data sharing system has a corresponding block link point identifier, and each block link point in the data sharing system may store block link point identifiers of other block link nodes in the data sharing system, so that the generated block is broadcast to other block link nodes in the data sharing system according to the block link point identifiers of other block link nodes in the following. Each block chain node can maintain a block chain link point identification list as shown in the following table, and the block chain node name and the block chain link point identification are correspondingly stored in the block chain link point identification list. The block link node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the block link node, and table 1 only illustrates the IP address as an example.

Block chain node name	Block chain link point identification
		Block chain node 101	117.114.151.174
Block chain node 102	117.116.189.145
		Block chain node 103	119.123.789.258
....	....

Each blockchain node in the data sharing system stores one identical blockchain. The block chain is composed of a plurality of blocks, and referring to fig. 1B, fig. 1B is a schematic structural diagram of a block provided in the present embodiment. The starting block comprises a block head and a block main body, wherein the block head stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.

When generating each block in the block chain, referring to fig. 1C, fig. 1C is a schematic diagram of a process for generating a new block according to an embodiment of the present application. The process of generating a new block is:

1. the block chain link point where the block chain is located can monitor the input information of the whole network;

2. when receiving input information, the block chain node where the block chain is located verifies the input information, stores the input information into a memory pool after verification is completed, and updates a hash tree used for recording the input information;

3. updating the time stamp, namely updating the updating time stamp to the time of receiving the input information;

4. try different random numbers;

and calculating the characteristic value so that the calculated characteristic value can satisfy the following formula:

SHA 256(SHA256(version+prev_hash+merkle_root+ntime+nbits+x))<TARGET

wherein, SHA256 is a characteristic value algorithm used for calculating a characteristic value; version is version information of the relevant block protocol in the block chain; prev _ hash is a block head characteristic value of a parent block of the current block; merkle _ root is a characteristic value of the input information; ntime is the update time of the update timestamp; nbits is the current difficulty, is a fixed value within a period of time, and is determined again after exceeding a fixed time period; x is a random number; TARGET is a feature threshold, which can be determined from nbits.

Repeating the steps of 2-5, and finding out a reasonable characteristic value when the random number meeting the formula is obtained through calculation;

correspondingly storing the calculated information, and generating a block head and a block main body to obtain a current block;

5. broadcasting a new block externally: the block chain node where the block chain is located respectively sends the newly generated blocks to other block chain nodes in the data sharing system where the block chain is located according to the block chain link point identifications of the other block chain nodes in the data sharing system;

6. and checking the newly generated block by other block chain link points, and adding the newly generated block to a block chain stored by the newly generated block after the checking is finished.

It is to be understood that the above-mentioned input information may be behavior operation data generated by a block link point response to a behavior operation on the advertisement data.

It is understood that the system architecture in fig. 1A is only an exemplary implementation in the embodiments of the present application, and the system architecture in the embodiments of the present application includes, but is not limited to, the above system architecture.

Referring to fig. 2, fig. 2 is a schematic flowchart illustrating a block chain-based advertisement data processing method according to an embodiment of the present application, where the method includes, but is not limited to, the following steps:

step S201, advertising data is released;

in particular, advertiser sides can make decisions in conjunction with current and long-term strategic goals, such as placing advertising data into an advertising delivery system in order to attract social attention and to motivate dealers when new products are brought into the market. The advertisement data may be specific advertisement information (text advertisement, picture advertisement, animation advertisement, video advertisement, audio advertisement) provided by the advertiser side, and may further include advertisement delivery conditions. The advertisement delivery conditions may include one or more of the following: the media platform delivered, the audience population delivered, the location of the delivery, and so forth. It is to be understood that the advertisement delivery conditions are not limited to the above listed ones, and may be set according to actual requirements.

It should be noted that the advertisement delivery system is a media system for delivering corresponding advertisement materials according to the specified requirements of the advertiser side.

Step S202, obtaining advertisement data, wherein the advertisement data comprises advertisement putting conditions;

specifically, the advertisement delivery system may receive advertisement data delivered by the advertiser side and obtain the advertisement data, or the advertisement delivery system may directly obtain the advertisement data, and the advertisement data may include advertisement delivery conditions set by the advertiser side.

Step S203, delivering the advertisement data according to the advertisement delivery conditions;

specifically, the advertisement delivery system can deliver advertisement data to the electronic device side according to the advertisement delivery conditions set by the advertiser.

In one possible implementation manner, the delivering the advertisement data according to the advertisement delivery condition includes: according to the advertisement putting conditions, the advertisement data is put on the media side in a targeted mode; wherein the media side comprises a plurality of media platforms.

In particular, media refers to a medium through which information is propagated. It refers to a means, channel, carrier, intermediary or technical means for a person to transfer and obtain information. Media can also be viewed as all the technical means that enable the transfer of information from an information source to a recipient. The media has two layers of meaning, one is an object bearing information, and the other is an entity storing, presenting, processing and transmitting information. The media side may include a plurality of media platforms, such as video-type applications, news-type applications, shopping-type applications, chat-type applications, and the like. The electronic equipment can be provided with the various application software, and the advertisement delivery system can directionally deliver advertisement data on the various application software included on the media side according to the advertisement delivery conditions.

Step S204, receiving advertisement data;

specifically, after the electronic device joins the block chain, the electronic device may become a first block chain node, and the electronic device may receive advertisement data delivered by the advertisement delivery system according to the advertisement delivery conditions, where the received advertisement data includes the advertisement delivery conditions.

Step S205, responding to the behavior operation of the advertisement data, and generating behavior operation data;

specifically, when the electronic device joins the block chain, it may become a first block chain node, and the advertisement data may be subjected to a behavior operation through the first block chain node, and the behavior operation data may be generated in response to the behavior operation of the advertisement data. Wherein the behavior operation may include one or more of: exposure operation, click operation, and conversion operation. The first block link point responding to the behavior operation of the advertisement data, and generating behavior operation data comprises: the first block link point responds to the conversion operation of the advertisement data, and the generated behavior operation data comprises one or more of the following: exposure operation data, click operation data and conversion operation data; or the first block chain node responds to the clicking operation of the advertisement data, and the generated behavior operation data comprises one or more of the following data: exposure operation data and click operation data; or the first block chain node responds to the exposure operation of the advertisement data, and the generated behavior operation data comprises exposure operation data. Wherein, the exposure operation: one showing of the advertisement data on the media side is one exposure operation; and (4) clicking operation: click behavior that occurs when the media side browses advertising data; and (3) conversion operation: after the delivered advertisement data is subjected to the exposure operation and the click operation, the actions of registration, downloading, recharging and the like are called conversion operation.

The generated behavioral operational data may include one or more of: time of behavior operation, position information of putting the advertisement data, material information of the advertisement data, and order information of the advertisement data. The behavior operation time may be specific time when performing behavior operation on delivered advertisement data, and may include exposure time of the advertisement data, click time of the advertisement data, and time when the advertisement data is converted; the position information for launching the advertisement data can be information launched on a media side according to a column form, and the specific column form can be top and bottom, full screen/half screen display when application software is opened, full screen/half screen popup or embedding triggered by action when the application software is used, and popup window display; the material information of the advertisement data can be in the form of characters, pictures, animation, video, audio and other expressions to show the specific advertisement content; the order information of the advertisement data may be registration information, download information, charge information, etc. generated after the conversion operation is performed on the advertisement data.

It should be noted that the action operation is not limited to the example listed in the present application.

Step S206, generating a block according to the behavior operation data, and recording the block on a block chain;

specifically, after the behavior operation data is generated, the first block link point may generate a block according to the behavior operation data based on a block link technique, and record the block on the block link. Since the block link point may be an electronic device provided with a display screen, when behavior operation data generated in response to behavior operations on advertisement data by the same electronic device may be stored in the same block, behavior operation data generated in response to behavior operations on advertisement data by different electronic devices may be stored in different blocks. The block chain can be composed of a plurality of blocks, the starting block comprises a block head and a block main body, the block head stores the characteristic value, the version number, the timestamp and the difficulty value of the behavior operation data, and the block main body stores the behavior operation data; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block body, and the block head stores the characteristic value of the behavior operation data of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value. And by analogy, the behavior operation data stored in each block in the block chain is associated with the behavior operation data stored in the parent block, so that the safety of the behavior operation data in the block is ensured.

When the first block chain node receives the behavior operation data, verifying the behavior operation data, after the verification is completed, storing the behavior operation data into a memory pool, and updating a hash tree for recording the behavior operation data; and then updating the updating time stamp to the time of receiving the behavior operation data, trying different random numbers to calculate the characteristic value, and when the random numbers meeting the requirements are obtained through calculation, correspondingly storing the information, generating a block head and a block main body, and obtaining the current block.

Step S207, the generated blocks are shared to the advertisement charging system side;

specifically, after the advertisement charging system side joins the block chain, the second block chain node may be formed, and the first block chain node may share the generated block to the advertisement charging system side. The advertisement charging system is a system for making a charging statistic in accordance with a charging method defined in advance with an advertiser and charging a fee. The billing method may include, but is not limited to, charge per exposure, charge per click-through, and charge per conversion rate, among others.

Step S208, acquiring the blocks recorded on the block chain;

specifically, the second block link point may obtain a block shared by the first block link node; wherein the block is generated by the first block link point according to behavior operation data generated in response to behavior operation of the advertisement data.

Step S209, count the behavior operation data in the block and perform charging statistics.

Specifically, the blockchain is a novel application model of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm, etc., and essentially is a database with a centralized region. The block chain has the characteristics of unforgeability, whole-course trace, traceability, public transparency, collective maintenance and the like. Based on the characteristics, the blockchain technology lays a solid 'trust' foundation and creates a reliable 'cooperation' mechanism. Based on the characteristics of the block chain, the behavior operation data stored in the block is really valid and traceable data, so other block chain nodes on the block chain can be used as a new behavior operation record for the block. The second block link point may count the behavioral operational data in the block and perform a billing operation. It will be appreciated that the statistics may be behavioral operational data in the tiles associated with the advertisement data on the chain of tiles. The behavioral manipulation of the advertisement data may include one or more of: the method comprises the following steps of exposure operation, click operation and conversion operation, different behavior operation data can be correspondingly generated for different behavior operations, and the behavior operation data can comprise: exposure operation data, click operation data and conversion operation data. Different behavior operation data can be counted according to the corresponding charging mode, so that charging is carried out.

Specifically, the second block link point where the advertisement billing system is located may become a participant of an intelligent contract, and the intelligent contract is formulated according to the advertisement delivery condition for the first block link point where the electronic device is located. The second block link point where the advertisement charging system is located may count the behavior operation data of the advertisement data in the block, and invoke the intelligent contract to perform a charging operation.

Referring to fig. 3, fig. 3 is an optional schematic diagram of a block structure according to an embodiment of the present disclosure. As can be seen from fig. 3, each block includes a hash value of the transaction record stored in the block (hash value of the block) and a hash value of a previous block, and the blocks are connected by the hash values to form a block chain. In addition, information such as behavior operation data may be stored in the block. It is to be understood that the block chain node generates a block according to the behavior manipulation data, and records the block on the block chain. The behavior operation data 1 stored in the block 1 may include first behavior operation data generated by a block link point where the electronic device 1 is located in response to a behavior operation on the first advertisement data after receiving the first advertisement data, and the behavior operation data 1 may further include second behavior operation data generated by a block link node where the electronic device 1 is located in response to a behavior operation on the second advertisement data after receiving the second advertisement data. That is, behavior operation data generated by the same electronic device in response to behavior operations on a plurality of different advertisement data may be stored in the same tile. Wherein the block is used for counting the behavior operation data of the advertisement data by the block chain node on the block chain to perform charging operation

The behavior operation data is generated by responding to the behavior operation of the advertisement data by the electronic equipment added into the block chain, the generated behavior operation data carries unique identification, and the unique identification carried by the generated behavior operation data is different in each response to the behavior operation of the advertisement data; the unique identifier is used for distinguishing behavior operation data generated aiming at the advertisement data, and specific behavior operation on the advertisement data can be acquired through the unique identifier. Because a plurality of media platforms may exist on the electronic device, the advertisement data may be delivered to the plurality of media platforms for display, and although the advertisement data is the same, the display modes of the advertisement data on the media platforms are different, so that the unique identifiers carried by the generated behavior operation data are different in response to the behavior operation on the advertisement data each time. For example, the advertiser may release advertisement data on the first media platform, the second media platform, and the third media platform, and when the advertisement data is released to the first media platform, the electronic device may generate first behavior operation data in response to behavior operation for releasing the advertisement data to the first media platform, where the first behavior operation data may carry a first unique identifier; when the advertisement data is delivered to the second media platform, the electronic device may respond to the behavior operation of delivering the advertisement data to the second media platform to generate second behavior operation data, and the second behavior operation data may carry a second unique identifier; similarly, the electronic device may generate third behavior operation data in response to behavior operation of delivering advertisement data to the third media platform, and the third behavior operation data may carry a third unique identifier. The first unique identifier, the second unique identifier and the third unique identifier can be used for knowing a specific media platform for delivering the advertisement data. For another example, referring to fig. 4, fig. 4 is an interface schematic diagram of an advertisement data processing method based on a block chain according to an embodiment of the present application, and it can be seen from fig. 4 that advertisement data can be delivered to each part of a first media platform, and may not be limited to only the first part, the second part, the third part, and the third part of the first media platform. Therefore, the advertisement data can be obtained through the unique identification, and is specifically shown through which media platform or which part of the media platform.

Referring to fig. 5, fig. 5 is a block chain underlying platform diagram of a block chain-based advertisement data processing method according to an embodiment of the present disclosure. As can be seen from fig. 5, the blockchain underlying platform 50 may include processing modules such as a user management module 501, a base service module 502, an intelligent contract module 503, and an operation monitoring module 504.

The user management module 501 is responsible for managing identity information of all blockchain participants, and all blockchain participants may include an advertiser side, an advertisement delivery system side, an advertisement billing system side, a media side, and electronic devices for browsing a media platform, and other electronic devices involved in advertisement billing. The user management module 501 mainly includes maintaining public and private key generation (account management), key management, and maintaining correspondence between real identities of blockchain participants and blockchain addresses (authority management), and the like, and in case of authorization, supervises and audits transaction conditions of some real identities, and provides rule configuration for risk control (risk audit).

The basic service module 502 is deployed on all the block link node devices, and is used to verify the validity of the service request, and record the valid request after the consensus is completed on the block link. For a new service request, the basic service firstly performs interface adaptation analysis and authentication processing (interface adaptation), then encrypts service information through a consensus algorithm (consensus management), transmits the encrypted service information to a shared account in a complete and consistent manner (network communication), and records and stores the encrypted service information. The service request may include a behavior operation in response to the advertisement data, the behavior operation data may be generated after the behavior operation of the advertisement data is responded, the behavior operation data may be encrypted through a consensus algorithm, and the encrypted behavior operation data is completely and consistently transmitted to the shared account book and recorded and stored.

The intelligent contract module 503 is responsible for the registration and issue of contracts, contract triggering and contract execution, and developers can define contract logic through a certain programming language, issue the contract logic onto a block chain (contract registration), call keys or other event triggering execution according to the logic of contract terms, complete the contract logic, and provide the function of contract upgrading and logout. When the block nodes receive the advertisement data, an intelligent contract meeting the contract logic can be formulated by the intelligent contract module 503 according to the advertisement delivery conditions included in the advertisement data. The block chain node may generate behavior operation data in response to behavior operations on the advertisement data, and may then generate a block according to the behavior operation data, and record the block on the block chain. Wherein the block is used for counting the behavior operation data of the advertisement data at the block chain node on the block chain to perform charging operation. When the block link point counts the behavior operation data for the advertisement data on the block chain and performs the charging operation, the intelligent contract may be invoked by the intelligent contract module 503 to perform the charging operation. Wherein, the charging operation specifically comprises: the charging is performed by invoking keys or timing triggers, event triggers, transaction triggers, and other contract triggers according to the contract terms. Wherein the behavior operation data comprises one or more of: exposure operation data, click operation data and conversion operation data. If the intelligent contract is charged according to the exposure operation data, counting the exposure operation data in the block to execute charging operation; if the intelligent contract is charged according to the click operation data, counting the click operation data in the block to execute charging operation; and if the intelligent contract is charged according to the conversion operation data, counting the conversion operation data in the block to execute charging operation. It should be noted that, the charging mode in the intelligent contract may be formulated according to the actual requirement, and may be any one data or any two or three data of the statistical exposure operation data, the click operation data and the conversion operation data.

The operation monitoring module 504 is mainly responsible for deployment, configuration modification, contract setting, cloud adaptation in the product release process, and visual output of real-time status in the product operation, for example: alarm, monitoring network conditions, monitoring node equipment health status, and the like. Wherein the product may include placement of advertising data.

Taking a distributed system as a blockchain system as an example, referring To fig. 6, fig. 6 is an optional structural schematic diagram of the application of the distributed system To the blockchain system provided in the embodiment of the present application, where the distributed system 60 is formed by a plurality of nodes (computing devices in any form in an access network, such as servers and user terminals) and clients, and a Peer-To-Peer (P2P, Peer To Peer) network is formed between the nodes, and the P2P Protocol is an application layer Protocol operating on top of a Transmission Control Protocol (TCP). In a distributed system, any machine, such as a server or a terminal, can join to become a node, and the node comprises a hardware layer, a middle layer, an operating system layer and an application layer.

Referring to the functionality of each node 600 in distributed system 60 shown in fig. 6, the functionality involved includes:

1) route 601 is a basic function that node 600 has, and route 601 may be used to support communications between nodes 600.

2) The application 602 is configured to be deployed in a blockchain, implement a specific service according to an actual service requirement, record data related to an implementation function to form record data, carry a digital signature in the record data to indicate a source of task data, and send the record data to other nodes 600 in the blockchain system, so that the other nodes 600 add the record data to a temporary block when the source and integrity of the record data are successfully verified.

For example, through the application 602, the node 600 may implement a service of generating behavior operation data according to a service requirement of responding to behavior operation on advertisement data, so that the behavior operation data may be recorded, and a unique identifier may be carried in the behavior operation data to indicate a source of the behavior operation data, where the unique identifier may be a digital signature. The behavior operation data may be sent to other nodes 600 in the blockchain system, may be sent to the node 600 on the advertisement charging system side or the node 600 on the advertisement main side, and is used by the other nodes 600 to add the behavior operation data to the temporary block when the verification that the source of the behavior operation data is successful based on the integrity.

For example, services that application 602 may implement include:

2.1) wallet, for providing the function of transaction of electronic money, including initiating transaction (i.e. sending the transaction record of current transaction to other nodes 600 in the blockchain system, after the other nodes 600 verify successfully, storing the record data of transaction in the temporary blocks of the blockchain as the response of confirming the transaction is valid; of course, the wallet also supports the querying of the remaining electronic money in the electronic money address; for example, the block link point where the advertiser is located is used as a party who puts forward the demand of advertising data, a certain fee is paid when the advertising data is put, and the transaction of electronic money can be carried out through a wallet.

2.2) sharing the account book, which is used for providing the functions of operations such as storage, query and modification of the account data, sending the record data of the operations on the account data to other nodes 600 in the block chain system, and after the other nodes 600 verify that the record data is valid, storing the record data in a temporary block as a response for acknowledging that the account data is valid, and also sending confirmation to the node 600 initiating the operations. For example, the shared ledger may provide functions of operations such as storage, query, and modification of behavior operation data, and then send record data of the operations on the behavior operation data to other nodes that the blockchain system finds out, and after the other nodes verify that the behavior operation data is valid, store the behavior operation data in the temporary block as a response for acknowledging that the behavior operation data is valid, and may also send an acknowledgement to the blockchain node that initiated the operations.

2.3) Intelligent contracts, computerized agreements, can execute the terms of a certain contract, realized by codes deployed on the shared ledger for execution when certain conditions are met, and used for completing automated transactions according to actual business requirement codes, such as transferring electronic money of an advertiser side to an address of a party providing an advertisement delivery service after the advertiser side inquires that delivered advertisement data is delivered according to advertisement delivery conditions; of course, smart contracts are not limited to executing contracts for trading, but may also execute contracts that process received information.

3) The Block chain 603 includes a series of blocks (blocks) that are consecutive to each other according to the generated chronological order, and once a new Block is added to the Block chain, the new Block is not removed any more, and the recorded data submitted by the nodes 600 in the Block chain system is recorded in the blocks.

Referring to fig. 7, fig. 7 is a schematic structural diagram of an advertisement data processing apparatus based on a block chain according to an embodiment of the present application, where the apparatus 700 may include: a receiving unit 701, a response generating unit 702, and a generated recording unit 703, wherein,

a receiving unit 701, configured to receive advertisement data by a first block link point; the advertisement data comprises advertisement putting conditions;

a response generation unit 702 configured to generate behavior operation data in response to a behavior operation on the advertisement data by the first tile link point; the advertisement data is data to be delivered according to the advertisement delivery conditions;

a generating and recording unit 703, where the first block link point generates a block according to the behavior operation data, and records the block on a block chain; wherein the block is used for counting the behavior operation data of the advertisement data by a block chain node on the block chain to perform charging operation.

The behavior operation data carries unique identifiers, and the response generation unit 702 is specifically configured to respond to the behavior operations on the advertisement data each time, where the unique identifiers carried by the generated behavior operation data are all different; wherein the unique identifier is used to distinguish the behavioral operation data generated for the advertisement data.

The behavior operations include one or more of: exposure operation, click operation and conversion operation; the response generating unit 702 is specifically configured to respond to the conversion operation on the advertisement data, and the generated behavior operation data includes one or more of the following: exposure operation data, click operation data and conversion operation data; or responding to click operation on the advertisement data, and generating behavior operation data comprising one or more of the following: exposure operation data and click operation data; or responding to the exposure operation of the advertisement data, and the generated behavior operation data comprises exposure operation data.

The apparatus 700 further includes a statistics and billing unit 704, where the statistics unit 704 is specifically configured to count the behavior operation data for the advertisement data on the blockchain and perform a billing operation.

The apparatus 700 further includes a receiving and formulating unit 705, specifically configured to formulate an intelligent contract meeting contract logic according to the advertisement delivery condition when receiving advertisement data; the statistical charging unit 704 counts the behavior operation data for the advertisement data on the blockchain and invokes the smart contract to perform a charging operation.

It should be noted that the implementation of each unit may also correspond to the corresponding description of the method embodiments shown in fig. 2 to fig. 6, and is not described herein again.

Referring to fig. 8, fig. 8 is a schematic structural diagram of another block chain-based advertisement data processing apparatus according to an embodiment of the present application, where the apparatus 800 may include: an obtaining unit 801 and a statistical charging unit 802, wherein,

the acquiring unit 801 is configured to acquire a block recorded on a block chain; the block is generated by a first block link point according to behavior operation data generated in response to behavior operation of advertisement data;

the statistic charging unit 802 is configured to count the behavior operation data of the advertisement data in the block and perform a charging operation.

The second block link point becomes a participant of an intelligent contract, the intelligent contract being formulated by the first block link point according to the advertisement delivery condition; the statistic charging unit 803 is specifically configured to count the behavior operation data of the advertisement data in the block, and invoke the intelligent contract to perform a charging operation.

It should be noted that the implementation of each unit may also correspond to the corresponding description of the method embodiment shown in fig. 2, and is not described herein again.

Referring to fig. 9, fig. 9 is a schematic structural diagram of an advertisement data processing device based on a block chain according to an embodiment of the present application. As shown in fig. 9, electronic device 900 may include: one or more processors 901, one or more memories 902, and one or more communication interfaces 903. These components may be connected by a bus 904, or otherwise, as illustrated by FIG. 9. Wherein:

the communication interface 903 may be used for the electronic device 900 to communicate with other communication devices, such as other electronic devices. In particular, the communication interface 903 may be a wired interface.

The memory 902 may be coupled to the processor 901 via the bus 904 or an input/output port, and the memory 902 may be integrated with the processor 901. The memory 902 is used to store various software programs and/or sets of instructions or data. In particular, Memory 902 may be, but is not limited to, a Read-Only Memory (ROM) or other type of static storage device that may store static information and instructions, a Random Access Memory (RAM) or other type of dynamic storage device that may store information and instructions, an electrically erasable Programmable Read-Only Memory (EEPROM), a Compact Disc Read-Only Memory (CD-ROM) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. The memory 902 may include high-speed random access memory and may also include non-volatile memory, such as one or more magnetic disk storage devices, flash memory devices, or other non-volatile solid-state storage devices. The memory 902 may store an operating system (hereinafter, referred to as a system), such as an embedded operating system like uCOS, VxWorks, RTLinux, etc. The memory 902 may also store a network communication program that may be used to communicate with one or more additional devices, one or more user devices, one or more electronic devices. The memory may be self-contained and coupled to the processor via a bus. The memory may also be integral to the processor.

The memory 902 is used for storing application program codes for executing the above schemes, and the processor 901 controls the execution. The processor 901 is configured to execute application code resources stored in the memory 902.

The processor 901 may be a central processing unit, a general purpose processor, a digital signal processor, an application specific integrated circuit, a field programmable gate array or other programmable logic device, transistor logic, a hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processor may also be a combination of certain functions, including for example one or more microprocessors, a combination of digital signal processors and microprocessors, or the like.

The processor 901 may be configured to call an application program stored in the memory 902 to implement the corresponding steps of the block chain based advertisement data processing method in any corresponding embodiment of fig. 2 or fig. 3; in particular implementations, one or more instructions in the computer storage medium are loaded by the processor 901 and perform the following steps:

the processor 901 may receive advertisement data through the communication interface 903; the advertisement data comprises advertisement putting conditions; the processor 901 may generate behavior operation data in response to behavior operations on the advertisement data; the advertisement data is data to be delivered according to the advertisement delivery conditions; the processor 901 generates blocks according to the behavior operation data, and records the blocks on a block chain through the memory 902.

In another embodiment, the behavior operation data carries a unique identifier; the processor 901 responds to the behavior operation on the advertisement data each time, and the generated behavior operation data carry different unique identifiers; wherein the unique identifier is used to distinguish the behavioral operation data generated for the advertisement data.

The behavioral operations include one or more of: exposure operation, click operation and conversion operation; processor 901 is responsive to a conversion operation on the advertisement data to generate behavioral operational data including one or more of: exposure operation data, click operation data and conversion operation data; or responding to click operation on the advertisement data, and generating behavior operation data comprising one or more of the following: exposure operation data and click operation data; or responding to the exposure operation of the advertisement data, and the generated behavior operation data comprises exposure operation data.

In another embodiment, the processor 901 may further count the behavior operation data for the advertisement data on the blockchain and perform a charging operation.

In another embodiment, when receiving advertisement data through the communication interface 903, the processor 901 makes an intelligent contract meeting contract logic according to the advertisement delivery condition;

the processor 901 counts the behavior operation data on the blockchain for the advertisement data and invokes the smart contract to perform a charging operation.

The processor 901 acquires the blocks recorded on the block chain through the communication interface 903; the block is generated by a first block link point according to behavior operation data generated in response to behavior operation of advertisement data;

the processor 901 counts the behavior operation data of the advertisement data in the block and performs a charging operation.

In the embodiment of the present application, the processor 901 may be configured to read and execute the computer readable instructions. Specifically, the processor 901 may be configured to invoke a program stored in the memory 902, for example, an implementation program of the block chain based advertisement data processing method provided in one or more embodiments of the present application on the electronic device 900 side, and execute instructions contained in the program.

It should be noted that the electronic device 900 shown in fig. 9 is only one implementation manner of the embodiment of the present application, and in practical applications, the electronic device 900 may also include more or less components, which is not limited herein. For specific implementation of the electronic device 900, reference may be made to the foregoing description in the method embodiments shown in fig. 1A to fig. 6, and details are not repeated here.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit may be stored in a computer-readable storage medium if it is implemented in the form of a software functional unit and sold or used as a separate product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a storage medium, and including several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, and may specifically be a processor in the computer device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. The storage medium may include: a U-disk, a removable hard disk, a magnetic disk, an optical disk, a Read-Only Memory (ROM) or a Random Access Memory (RAM), and the like.

One of ordinary skill in the art will appreciate that all or part of the processes in the methods of the above embodiments may be implemented by hardware related to instructions of a computer program, which may be stored in a computer-readable storage medium, and when executed, may include the processes of the above method embodiments. And the aforementioned storage medium includes: various media capable of storing program codes, such as ROM or RAM, magnetic or optical disks, etc.

Claims

1. A method for processing advertisement data based on a block chain is characterized in that the method comprises the following steps:

2. The method of claim 1, wherein the behavioral manipulation data carries a unique identifier, and wherein generating behavioral manipulation data by the first block link point in response to behavioral manipulation of the advertisement data comprises:

the first block chain link point responds to the behavior operation of the advertisement data each time, and the generated unique identifiers carried by the behavior operation data are different; wherein the unique identifier is used to distinguish the behavioral operation data generated for the advertisement data.

3. The method of claim 1, wherein the behavior operation comprises one or more of: exposure operation, click operation and conversion operation; the first tile link point responding to the behavior operation of the advertisement data, and generating behavior operation data includes:

the first tile link point is responsive to a translation operation on the advertisement data, and the generated behavioural operations data comprises one or more of: exposure operation data, click operation data and conversion operation data; or

The first block link point responds to clicking operation on the advertisement data, and the generated behavior operation data comprises one or more of the following data: exposure operation data and click operation data; or

The first block link point responds to the exposure operation of the advertisement data, and the generated behavior operation data comprises exposure operation data.

4. The method of claim 1, further comprising:

and the first block chain link point counts the behavior operation data aiming at the advertisement data on the block chain and carries out charging operation.

5. The method of claim 4, further comprising:

when the first block chain node receives advertisement data, an intelligent contract which accords with contract logic is formulated according to the advertisement putting condition;

the first block link point counting the behavior operation data for the advertisement data on the block chain and performing a charging operation includes: the first block link point counts the behavior operation data on the block chain aiming at the advertisement data and calls the intelligent contract to execute charging operation.

6. A method for processing advertisement data based on a block chain is characterized in that the method comprises the following steps:

7. The method of claim 6, wherein the second block link point becomes a participant in an intelligent contract, the intelligent contract being formulated by the first block link point according to the advertisement placement conditions; the second block link point counting the behavior operation data of the advertisement data in the block and performing charging operation comprises:

and the second block chain node counts the behavior operation data of the advertisement data in the block and calls the intelligent contract to execute charging operation.

8. An apparatus for processing advertisement data based on a block chain, the apparatus comprising:

9. A blockchain-based advertising data processing apparatus comprising a processor and a memory, the memory storing computer program code, the processor implementing the method of any one of claims 1 to 7 by executing the computer program code stored by the memory.

10. A computer-readable storage medium, in which a computer program or computer instructions are stored which, when executed by a processor, implement the method according to any one of claims 1-7.