CN111368185B - Data display method and device, storage medium and electronic equipment - Google Patents
Data display method and device, storage medium and electronic equipment Download PDFInfo
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- CN111368185B CN111368185B CN202010117524.4A CN202010117524A CN111368185B CN 111368185 B CN111368185 B CN 111368185B CN 202010117524 A CN202010117524 A CN 202010117524A CN 111368185 B CN111368185 B CN 111368185B
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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Abstract
The disclosure relates to a data display method, a data display device, a storage medium and electronic equipment, so as to shorten a search path of a user and improve search efficiency. The method comprises the following steps: determining theme information of the current browsing content of the user; and responding to a search request triggered by the user in a page corresponding to the current browsing content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
Description
Technical Field
The disclosure relates to the technical field of computers, and in particular relates to a data display method, a data display device, a storage medium and electronic equipment.
Background
In a general content platform, there is a search function, and a common presentation form of the search function entry is that a search box or a magnifying glass is arranged at the top of the home page. After clicking the search box or magnifier, a search middle page may be entered that may present search recommended words to the user. If the user wants to search further when browsing the detail pages of the content instead of the home page, the user needs to return to the home page to search, the search path is longer, and the search efficiency is not high.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
In a first aspect, the present disclosure provides a data display method, the method comprising:
determining theme information of the current browsing content of the user;
and responding to a search request triggered by the user in a page corresponding to the current browsing content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
In a second aspect, a data presentation device, the device comprising:
the first determining module is used for determining theme information of the current browsed content of the user;
and the second determining module is used for responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
In a third aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which when executed by a processing device implements the steps of the method described in the first aspect.
In a fourth aspect, the present disclosure provides an electronic device comprising:
a storage device having a computer program stored thereon;
processing means for executing said computer program in said storage means to carry out the steps of the method described in the first aspect.
Through the technical scheme, the topic information of the current browsing content of the user can be determined, the search page is directly displayed to the user in response to the search request triggered by the user in the page corresponding to the current browsing content, and the user does not need to return to the home page to search, so that the search path of the user can be reduced, and the search efficiency is improved. In addition, according to the method disclosed by the invention, the search keywords can be displayed in the preset area of the search page, and are obtained based on search behavior analysis of the historical user after browsing the content related to the subject information, so that after the user triggers a search request in the page corresponding to the current browsing content, the search keywords related to the current browsing content can be displayed to the user, and the user can directly select the corresponding search keywords in the search keywords, so that the search path of the user can be further shortened, and the search efficiency is improved.
Additional features and advantages of the present disclosure will be set forth in the detailed description which follows.
Drawings
The above and other features, advantages, and aspects of embodiments of the present disclosure will become more apparent by reference to the following detailed description when taken in conjunction with the accompanying drawings. The same or similar reference numbers will be used throughout the drawings to refer to the same or like elements. It should be understood that the figures are schematic and that elements and components are not necessarily drawn to scale. In the drawings:
FIG. 1 is a flow chart of a data presentation method according to an exemplary embodiment of the present disclosure;
FIG. 2 is a schematic diagram of an exemplary content detail page;
FIG. 3 is a schematic diagram of a search page that appears after clicking on the search box for the content detail page shown in FIG. 2 in accordance with a data presentation method in an exemplary embodiment of the present disclosure;
FIG. 4 is a block diagram of a data presentation device, shown in accordance with an exemplary embodiment of the present disclosure;
fig. 5 is a block diagram of an electronic device, according to an exemplary embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure have been shown in the accompanying drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustration purposes only and are not intended to limit the scope of the present disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order and/or performed in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "including" and variations thereof as used herein are intended to be open-ended, i.e., including, but not limited to. The term "based on" is based at least in part on. The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments. Related definitions of other terms will be given in the description below.
It should be noted that the terms "first," "second," and the like in this disclosure are merely used to distinguish between different devices, modules, or units and are not used to define an order or interdependence of functions performed by the devices, modules, or units. The references to "a" and "an" in this disclosure are intended to be illustrative rather than limiting, and those of ordinary skill in the art will appreciate that "one or more" is intended to be understood as "one or more" unless the context clearly indicates otherwise.
The names of messages or information interacted between the various devices in the embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of such messages or information.
In a general content platform, there is a search function, and the general presentation form of the search function entry is that the top of the first page or the content detail page has a search box or magnifying glass. After clicking the search box or magnifier, a search middle page may be entered that may present search recommended words to the user. If the user wants to search further when browsing the detail pages of the content instead of the home page, the user needs to return to the home page to search, the search path is longer, and the search efficiency is not high.
In view of the above, embodiments of the present disclosure provide a data display method, apparatus, storage medium, and electronic device, so as to solve the problems in the related art, shorten the user search path, and improve the search efficiency.
Fig. 1 is a flow chart illustrating a data presentation method according to an exemplary embodiment of the present disclosure. Referring to fig. 1, the data presentation method may include:
By way of example, the user's currently viewed content may include articles, pictures, videos, etc. that the user is currently viewing, as embodiments of the present disclosure are not limited in this regard. In addition, a user may browse various content on different types of electronic devices, e.g., cell phones, PADs, etc., such as a user may browse news on a cell phone, or a user may watch video on a PAD, etc. The topic information may be information characterizing the user's current browsing content, such as the user browsing news, and then the topic information may be at least one of the title, topic words, and keywords of the news. For another example, the user views a video, and the subject information may be a title, a point of view feed, etc. of the video. It should be understood that the embodiments of the present disclosure are not limited to the particular contents and forms of the subject matter information.
For example, in embodiments of the present disclosure, a search control for receiving a user search request, such as a search box disposed above a page, may be disposed in a page corresponding to content. If the user wants to search for information related to a certain content after browsing the content, a search control, such as a search box above the page, can be clicked in the page corresponding to the content to trigger a search request, so that the electronic device can determine a search keyword corresponding to the subject information of the content currently browsed by the user in response to the search request triggered by the user. And, the search page may be presented to the user to present the search keyword in a preset area of the search page. The preset area may be set according to an actual situation, which is not limited in the embodiment of the present disclosure.
It should be understood that embodiments of the present disclosure may be applied to clients as well as servers. If the method of the embodiment of the disclosure is applied to a client, the presentation of the search page to the user may be that the client directly performs page updating to present the search page to the user. If the method of the embodiment of the present disclosure is applied to a server, the presentation of the search page to the user may be that the server sends the search page to the client for presentation.
For example, referring to fig. 2, the user currently browses content as an article describing a mobile phone, and a search box is disposed above a page corresponding to the content. If the user wants to search for information related to the handset after browsing the content, the user can click on the search box above the page so that the search page as shown in fig. 3 can be entered. By the mode, the user does not need to return to the home page to search, so that the search path of the user can be reduced, and the search efficiency is improved.
In addition, in the embodiment of the present disclosure, the search keyword may also be displayed in a preset area of the search page. Because the search keywords are obtained based on search behavior analysis of the historical user after browsing the content related to the subject information, after the user triggers a search request in the page corresponding to the current browsing content, the search keywords related to the current browsing content can be displayed to the user. For example, referring to fig. 3, search keywords related to the current browsing content (articles describing the mobile phone) of the user are displayed in a preset area of the search page, and if the user wants to search for information related to the mobile phone, after entering the search page, the user can directly click and select the corresponding search word in the displayed search keywords, so that the search path of the user can be further shortened, and the search efficiency is improved.
It should be understood that in the embodiments of the present disclosure, the search keywords may be one or multiple (e.g., as shown in fig. 3), which are not limited in this embodiment of the present disclosure.
In one possible manner, the search keywords may be obtained based on analysis of historical search words input by the historical user after browsing the content related to the subject information; and/or search keywords may be analyzed based on historical browsing data of the historical user after browsing content related to the subject information.
For example, among the history search keywords input by the history user after browsing the content related to the subject information, the history search keywords input by the history user more than a preset number of times may be used as target history search words, and then the search keywords may be analyzed based on the target history search words. The preset number of times may be set according to practical situations, which is not limited in the embodiment of the present disclosure.
It should be understood that in practical applications, there may be a search term that is input in the search box after a user browses a certain content and is irrelevant to the content, and if the search term is used as a search keyword that is subsequently displayed to a new user, the purpose of displaying the search keyword relevant to the content to the user cannot be better achieved. Therefore, in order to avoid such a situation, the accuracy of the subsequent determination of the search keyword may be improved, a target keyword whose number of times input by the history user exceeds a preset number of times may be selected among the history search keywords, and then the search keyword may be obtained by analysis based on the target history search keyword.
For example, in the embodiment of the present disclosure, historical browsing data of a historical user after browsing content related to topic information may also be recorded, so that search keywords are obtained based on analysis of the historical browsing data. For example, after browsing the article describing the mobile phone as shown in fig. 2, the historical user browses the video describing the charging principle of the mobile phone, and then the historical browsing data can be combined to analyze and obtain the search keyword "mobile phone charging".
However, in practical applications, there may be a case where the user browses the a content and then browses the B content completely unrelated to the a content, or the user browses the a content and then inputs the history search word completely unrelated to the a content. If the search keywords corresponding to the subject information of the content a are analyzed based on the historical browsing data and/or the historical search words which are not greatly associated with the content a, recommendation accuracy of the search keywords may be affected.
To solve the problem, in a possible manner, for each search keyword obtained by analysis, a degree of association between the search keyword and the subject information may be determined, and then a target search keyword whose degree of association is greater than a preset threshold may be determined. Accordingly, displaying the search page to the user to display the search keyword in a preset area of the search page may be: and displaying the search page to the user so as to display the target search keywords in a preset area of the search page.
That is, in the embodiment of the present disclosure, according to the degree of association between the search keyword and the topic information, the search keyword that is not greatly associated with the topic information may be removed, so that the accuracy of determining the search keyword later is improved.
It should be understood that the association degree between the search keyword and the topic information may be determined according to a manner in the related art, for example, the association degree between the search keyword and the topic information may be obtained based on the similarity calculation of Word2Vec, or the association degree between the search keyword and the topic information may be obtained based on the vocabulary similarity calculation of the knowledge graph, which is not described herein.
In a possible manner, determining the search keyword corresponding to the topic information may also be: according to the topic information, a first candidate keyword is determined in a preset corresponding relation, a second candidate keyword is determined according to historical browsing data of a user, and then a search keyword corresponding to the topic information is determined according to the first candidate keyword and the second candidate keyword. The preset corresponding relation can be generated according to content browsed by a historical user and historical search keywords input by the historical user after browsing the content.
For example, content browsed by a history user, and history search keywords input after the history user browses the content may be saved in a database. Then, main content extraction can be performed on the content browsed by the historical user, for example, if the content browsed by the historical user is an article, subject word extraction and/or keyword extraction can be performed on the content to obtain subject information of the content browsed by the historical user. Finally, the association between the topic information and the historical search keywords can be established, and a preset corresponding relation is obtained.
It should be understood that, in order to improve the accuracy of determining the search keywords later, a target keyword which is input by the historical user for times exceeding a preset number of times may be selected from the historical search keywords, and then an association between the subject information and the target keyword is established, so as to obtain a preset corresponding relationship for the subsequent process.
In the embodiment of the present disclosure, the first candidate keyword may be determined in a preset correspondence according to the topic information. The first candidate keyword is a search keyword related to the content currently browsed by the user. Further, in order to make the search keywords displayed on the search page more in line with the interests of the user, the content more interested by the user can be determined according to the historical browsing data of the user, so that the second candidate keywords more in line with the interests of the user are obtained, and the corresponding search keywords can be displayed to the user by combining the first candidate keywords related to the current browsing content of the user and the second candidate keywords in line with the interests of the user. By the method, the search keywords related to the current browsing content can be displayed to the user while the user interests are met, so that the search path of the user is shortened, the intelligence of the user in the search process is improved, and the search requirement of the user is met better.
In a possible manner, determining, according to the first candidate keyword and the second candidate keyword, the search keyword corresponding to the topic information may be: firstly, according to the association degree between the first candidate keywords and the topic information and click data of the user aiming at the first candidate keywords, the display scores of the first candidate keywords are determined, and according to the click data of the user aiming at the second candidate keywords, the display scores of the second candidate keywords are determined. Then, among the first candidate keyword and the second candidate keyword, a keyword exhibiting a score greater than a preset score may be determined as a search keyword corresponding to the topic information. The preset score may be set according to an actual situation, which is not limited in the embodiment of the present disclosure.
It should be appreciated that the presentation score may be used to characterize how important a certain keyword is in subsequent presentations. The higher the score of a keyword presentation, the more likely it is to be presented as a search keyword in an intermediate search interface.
In a possible manner, the determining the display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and the click data of the user on the first candidate keyword may be: the presentation score of the first candidate keyword is determined according to the following formula:
S＝s 1 ×(1+a×s 2 )
Wherein S represents the presentation score of the first candidate keyword, S 1 Representing a presentation score determined from click data of a user for a first candidate keyword, s 2 And (3) representing the degree of association between the first candidate keyword and the subject information, wherein a represents a preset constant.
It should be understood that the preset constant a in the above formula may be set according to actual, or may be calculated according to an empirical formula, etc., which is not limited by the embodiment of the present disclosure.
For example, click data of the user in the electronic device or an application program installed on the electronic device may be recorded, so as to obtain a corresponding relationship between each content clicked by the user and the corresponding click data, so that click data of the user for the first candidate keyword may be determined according to the first candidate keyword and the corresponding relationship, and a display score may be determined according to the click data.
It should be appreciated that the presentation score determined from the click data may be an intermediate presentation score of the first candidate keyword, rather than a final presentation score corresponding to the first candidate keyword. In addition, the process of determining the intermediate display score according to the click data of the user on the first candidate keyword and the process of determining the display score of the second candidate keyword according to the click data of the user on the second candidate keyword may also be implemented in a related art, which is not described herein.
After obtaining the display score determined by the user for the click data of the first candidate keyword and the association degree between the first candidate keyword and the subject information, the display score and the association degree can be substituted into the formula to obtain the display score of the first candidate keyword for the subsequent process.
Specifically, since the first candidate keyword and the second candidate keyword both correspond to the display score, the keyword with the display score greater than the preset score may be determined as the search keyword corresponding to the topic information to be displayed on the search page. By the method, the search keywords corresponding to the topic information are determined according to the historical search words input by the user after the user browses the interface, and the search keywords corresponding to the topic information can be determined according to the content interested by the user by combining with the higher keywords clicked by the user, so that each user can see not only the search recommended words related to the content but also the search recommended words more interested by the user. The interest of the user is met, and the fact that the search keywords of the search entry of the content detail page are consistent with the search recommended words of the search entry of the first page is avoided, so that the search path of the user is shortened, the intelligence of the user in the search process is improved, and the search requirement of the user is met better.
Based on the same inventive concept, the embodiment of the disclosure also provides a data display device. The data presentation device may be part or all of the electronic device by software, hardware, or a combination of both. Referring to fig. 4, the data presentation apparatus 400 may include:
a first determining module 401, configured to determine topic information of a content currently browsed by a user;
a second determining module 402, configured to determine a search keyword corresponding to the topic information in response to a search request triggered by the user in a page corresponding to the currently browsed content, and display the search page to the user so as to display the search keyword in a preset area of the search page, where the search keyword is obtained based on search behavior analysis of a historical user after browsing the content related to the topic information.
Optionally, the apparatus 400 further includes:
the first analysis module is used for analyzing and obtaining the search keywords based on the historical search words input by the historical user after browsing the content related to the theme information; and/or
And the second analysis module is used for analyzing and obtaining the search keywords based on the historical browsing data of the historical user after browsing the content related to the theme information.
Optionally, the apparatus 400 further includes:
the third determining module is used for determining the association degree between the search keywords and the topic information according to each search keyword obtained through analysis, and determining target search keywords with the association degree larger than a preset threshold;
the second determining module 402 is configured to:
and displaying a search page to the user so as to display the target search keywords in a preset area of the search page.
Optionally, the first analysis module is configured to:
among the history search keywords input by the history user after browsing the content related to the subject information, the history search keywords input by the history user for times exceeding the preset times are used as target history search words;
and analyzing and obtaining the search keywords based on the target historical search words.
Optionally, the second determining module 402 is configured to:
determining a first candidate keyword in a preset corresponding relation according to the theme information;
determining a second candidate keyword according to the historical browsing data of the user;
and determining search keywords corresponding to the topic information according to the first candidate keywords and the second candidate keywords.
Optionally, the second determining module 402 is configured to:
determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user on the first candidate keyword;
determining the display score of the second candidate keyword according to the click data of the user aiming at the second candidate keyword;
and determining the keywords with the display scores larger than a preset score as search keywords corresponding to the topic information from the first candidate keywords and the second candidate keywords.
Optionally, the second determining module 402 is configured to:
and determining the display score of the first candidate keyword according to the following formula:
S＝s 1 ×(1+a×s 2 )
wherein S represents the display score of the first candidate keyword, S 1 Representing a presentation score, s, determined from click data of the user for the first candidate keyword 2 And (c) representing the degree of association between the first candidate keyword and the subject information, wherein a represents a preset constant.
Optionally, the apparatus 400 further includes:
a third determining module, configured to determine, among the historical search keywords, a first target keyword that is input by the historical user for a number of times exceeding a preset number of times;
The first establishing module is used for establishing association between the historical subject information and the first target keyword to obtain the preset corresponding relation.
Optionally, the apparatus 400 further includes:
a fourth determining module, configured to determine, for each historical search keyword input by the historical user after the browsing interface, a degree of association between the historical search keyword and the historical user browsing interface;
a fifth determining module, configured to use the historical search keyword with the association degree greater than a preset threshold as a second target keyword;
and the second establishing module is used for establishing the association between the historical subject information and the second target keyword to obtain the preset corresponding relation.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
Based on the same inventive concept, the embodiments of the present disclosure also provide a computer readable medium having stored thereon a computer program which, when executed by a processing device, implements the steps of any of the above-mentioned data presentation methods.
Based on the same inventive concept, the embodiments of the present disclosure further provide an electronic device, including:
A storage device having a computer program stored thereon;
and the processing device is used for executing the computer program in the storage device so as to realize the steps of any data display method.
Referring now to fig. 5, a schematic diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and the like, and stationary terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 5 is merely an example and should not be construed to limit the functionality and scope of use of the disclosed embodiments.
As shown in fig. 5, the electronic device 500 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 501, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other via a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
In general, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 507 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 508 including, for example, magnetic tape, hard disk, etc.; and communication means 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 shows an electronic device 500 having various means, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead.
In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a non-transitory computer readable medium, the computer program comprising program code for performing the method shown in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or from the storage means 508, or from the ROM 502. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 501.
It should be noted that the computer readable medium described in the present disclosure may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this disclosure, a computer-readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, fiber optic cables, RF (radio frequency), and the like, or any suitable combination of the foregoing.
In some implementations, communications may be made using any currently known or future developed network protocol, such as HTTP (HyperText Transfer Protocol ), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the internet (e.g., the internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed networks.
The computer readable medium may be contained in the electronic device; or may exist alone without being incorporated into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining theme information of the current browsing content of the user; and responding to a search request triggered by the user in a page corresponding to the current browsing content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
Computer program code for carrying out operations of the present disclosure may be written in one or more programming languages, including, but not limited to, an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).
The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present disclosure may be implemented in software or hardware. The name of a module does not in some cases define the module itself.
The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: a Field Programmable Gate Array (FPGA), an Application Specific Integrated Circuit (ASIC), an Application Specific Standard Product (ASSP), a system on a chip (SOC), a Complex Programmable Logic Device (CPLD), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
According to one or more embodiments of the present disclosure, example one provides a data presentation method, the method comprising:
determining theme information of the current browsing content of the user;
and responding to a search request triggered by the user in a page corresponding to the current browsing content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
In accordance with one or more embodiments of the present disclosure, example two provides the method of example one, the method further comprising:
analyzing and obtaining the search keywords based on the historical search words input by the historical users after browsing the content related to the topic information; and/or
And analyzing and obtaining the search keywords based on the historical browsing data of the historical user after browsing the content related to the theme information.
In accordance with one or more embodiments of the present disclosure, example three provides the method of example one, the method further comprising:
Determining the association degree between the search keywords and the topic information according to each search keyword obtained through analysis;
determining target search keywords with the association degree larger than a preset threshold value;
displaying a search page to the user so as to display the search keywords in a preset area of the search page, wherein the method comprises the following steps:
and displaying a search page to the user so as to display the target search keywords in a preset area of the search page.
According to one or more embodiments of the present disclosure, example four provides the method of example two, the analyzing the search keyword based on the historical search word input by the historical user after browsing the content related to the subject information, including:
among the history search keywords input by the history user after browsing the content related to the subject information, the history search keywords input by the history user for times exceeding the preset times are used as target history search words;
and analyzing and obtaining the search keywords based on the target historical search words.
According to one or more embodiments of the present disclosure, example five provides a method of any one of examples one to four, the determining a search keyword corresponding to the topic information, including:
Determining a first candidate keyword in a preset corresponding relation according to the theme information;
determining a second candidate keyword according to the historical browsing data of the user;
and determining search keywords corresponding to the topic information according to the first candidate keywords and the second candidate keywords.
According to one or more embodiments of the present disclosure, example six provides the method of example five, the determining, according to the first candidate keyword and the second candidate keyword, a search keyword corresponding to the topic information, including:
determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user on the first candidate keyword;
determining the display score of the second candidate keyword according to the click data of the user aiming at the second candidate keyword;
and determining the keywords with the display scores larger than a preset score as search keywords corresponding to the topic information from the first candidate keywords and the second candidate keywords.
According to one or more embodiments of the present disclosure, example seven provides the method of example six, wherein the determining the presentation score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and the click data of the user for the first candidate keyword includes:
And determining the display score of the first candidate keyword according to the following formula:
S＝s 1 ×(1+a×s 2 )
wherein S represents the display score of the first candidate keyword, S 1 Representing a presentation score, s, determined from click data of the user for the first candidate keyword 2 And (c) representing the degree of association between the first candidate keyword and the subject information, wherein a represents a preset constant.
According to one or more embodiments of the present disclosure, example eight provides a data presentation apparatus, the apparatus comprising:
the first determining module is used for determining theme information of the current browsed content of the user;
and the second determining module is used for responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the theme information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on search behavior analysis of the historical user after browsing the content related to the theme information.
According to one or more embodiments of the present disclosure, example nine provides a computer-readable medium having stored thereon a computer program which, when executed by a processing device, implements the steps of the method of any one of examples one to seven.
According to one or more embodiments of the present disclosure, example ten provides an electronic device comprising:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to implement the steps of the method of any one of examples one to seven.
The foregoing description is only of the preferred embodiments of the present disclosure and description of the principles of the technology being employed. It will be appreciated by persons skilled in the art that the scope of the disclosure referred to in this disclosure is not limited to the specific combinations of features described above, but also covers other embodiments which may be formed by any combination of features described above or equivalents thereof without departing from the spirit of the disclosure. Such as those described above, are mutually substituted with the technical features having similar functions disclosed in the present disclosure (but not limited thereto).
Moreover, although operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are example forms of implementing the claims. The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
Claims (9)
1. A method of data presentation, the method comprising:
determining theme information of the current browsing content of the user;
responding to a search request triggered by the user in a page corresponding to the current browsing content, determining a first candidate keyword in a preset corresponding relation according to the topic information, and determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user on the first candidate keyword;
determining a second candidate keyword according to the historical browsing data of the user;
Determining a display score for the second candidate keyword;
and determining the keywords with the display scores larger than the preset scores as search keywords corresponding to the topic information in the first candidate keywords and the second candidate keywords, and displaying a search page to the user so as to display the search keywords in a preset area of the search page, wherein the search keywords are obtained based on search behavior analysis of a historical user after browsing contents related to the topic information.
2. The method according to claim 1, wherein the method further comprises:
analyzing and obtaining the search keywords based on the historical search words input by the historical users after browsing the content related to the topic information; and/or
And analyzing and obtaining the search keywords based on the historical browsing data of the historical user after browsing the content related to the theme information.
3. The method according to claim 1, wherein the method further comprises:
determining the association degree between the search keywords and the topic information according to each search keyword obtained through analysis;
determining target search keywords with the association degree larger than a preset threshold value;
Displaying a search page to the user so as to display the search keywords in a preset area of the search page, wherein the method comprises the following steps:
and displaying a search page to the user so as to display the target search keywords in a preset area of the search page.
4. The method according to claim 2, wherein the analyzing the search keyword based on the history search word input by the history user after browsing the content related to the subject information includes:
among the history search keywords input by the history user after browsing the content related to the subject information, the history search keywords input by the history user for times exceeding the preset times are used as target history search words;
and analyzing and obtaining the search keywords based on the target historical search words.
5. The method of claim 1, wherein the determining the presentation score for the second candidate keyword comprises:
and determining the display score of the second candidate keyword according to the click data of the user on the second candidate keyword.
6. The method according to any one of claims 1-5, wherein the determining the presentation score of the first candidate keyword according to the degree of association between the first candidate keyword and the topic information and click data of the user for the first candidate keyword comprises:
And determining the display score of the first candidate keyword according to the following formula:
S＝s 1 ×(1+a×s 2 )
wherein S represents the display score of the first candidate keyword, S 1 Representing a presentation score, s, determined from click data of the user for the first candidate keyword 2 And (c) representing the degree of association between the first candidate keyword and the subject information, wherein a represents a preset constant.
7. A data presentation device, the device comprising:
the first determining module is used for determining theme information of the current browsed content of the user;
the second determining module is configured to determine, in response to a search request triggered by the user in a page corresponding to the current browsing content, a first candidate keyword in a preset correspondence according to the topic information, determine a display score of the first candidate keyword according to a degree of association between the first candidate keyword and the topic information and click data of the user on the first candidate keyword, determine, in response to historical browsing data of the user, a second candidate keyword, determine a display score of the second candidate keyword, determine, in the first candidate keyword and the second candidate keyword, a keyword with a display score greater than a preset score as a search keyword corresponding to the topic information, and display a search page to the user so as to display the search keyword in a preset area of the search page, where the search keyword is obtained based on search behavior analysis of the historical user after browsing content related to the topic information.
8. A computer readable medium on which a computer program is stored, characterized in that the program, when being executed by a processing device, carries out the steps of the method according to any one of claims 1-6.
9. An electronic device, comprising:
a storage device having a computer program stored thereon;
processing means for executing said computer program in said storage means to carry out the steps of the method according to any one of claims 1-6.
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| CN112036158B (en) * | 2020-09-01 | 2023-11-03 | 北京金堤征信服务有限公司 | Word cloud data distribution processing method and device |
| CN112581162A (en) * | 2020-12-07 | 2021-03-30 | Oppo广东移动通信有限公司 | Information content display method, device, storage medium and terminal |
| CN113157970A (en) * | 2021-04-26 | 2021-07-23 | 北京字节跳动网络技术有限公司 | Information display method and device and computer storage medium |
| CN113204578A (en) * | 2021-04-29 | 2021-08-03 | 北京金山数字娱乐科技有限公司 | Content association method, system, device, electronic equipment and storage medium |
| CN113111286B (en) * | 2021-05-12 | 2023-07-18 | 抖音视界有限公司 | Information display method and device and computer storage medium |
| CN113392355A (en) * | 2021-06-28 | 2021-09-14 | 未鲲(上海)科技服务有限公司 | Page configuration method, device, equipment and storage medium |
| CN113536136B (en) * | 2021-08-09 | 2023-04-18 | 北京字跳网络技术有限公司 | Method, device and equipment for realizing search |
| CN114428902B (en) * | 2021-12-31 | 2023-11-14 | 北京百度网讯科技有限公司 | Information searching method, device, electronic equipment and storage medium |
| CN114756751A (en) * | 2022-04-18 | 2022-07-15 | 北京字节跳动网络技术有限公司 | Recommendation word determination method and device, electronic equipment and storage medium |
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