CN111368181A

CN111368181A - Information recommendation method, information display method and device

Info

Publication number: CN111368181A
Application number: CN201811594717.8A
Authority: CN
Inventors: 周朝挥; 叶亚杰
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-12-25
Filing date: 2018-12-25
Publication date: 2020-07-03

Abstract

The embodiment of the application provides an information recommendation method, an information display method and an information display device. Wherein the method comprises the following steps: determining user characteristics; searching at least one target business object matching the provided business content with the user characteristics according to the business contents provided by different business objects; and recommending the at least one target business object to the user. The technical scheme provided by the embodiment of the application realizes the recommendation of the service object and ensures the recommendation accuracy.

Description

Information recommendation method, information display method and device

Technical Field

The embodiment of the application relates to the technical field of computer application, in particular to an information recommendation method, an information display method and an information display device.

Background

With the development of communication technology and the popularization of computer technology, various apps (Application programs) gradually come into daily life of people.

Through the App, various business objects can be provided for users, the business objects can provide business products for the users to consume, and the business products can refer to videos, articles or commodities and the like. The business objects may be business functions or service contents provided by the App itself, and may also refer to Html5(HyperText markup language5, 5 th edition, H5 for short) pages or light applications that the App runs when serving as a running container.

However, since there are usually many business objects, it is difficult for a user to find all business objects in App, so it is very important to promote business objects.

Disclosure of Invention

The embodiment of the application provides an information recommendation method, an information display device, a server and electronic equipment.

In a first aspect, an embodiment of the present application provides an information recommendation method, including:

determining user characteristics;

searching at least one target business object matching the provided business content with the user characteristics according to the business contents provided by different business objects;

and recommending the at least one target business object to the user.

In a second aspect, an embodiment of the present application provides an information recommendation method, including:

receiving a third search keyword input by a user;

searching at least one target business object of the provided business content and the third search keyword according to the business content provided by different business objects;

and recommending the at least one target business object to the user.

In a third aspect, an embodiment of the present application provides an information display method, including:

receiving prompt information of at least one target business object sent by a server; wherein, the service content provided by the at least one target service object is matched with the user characteristics or the third search keyword input by the user;

and displaying the prompt message of the at least one target business object.

In a fourth aspect, an embodiment of the present application provides an information recommendation apparatus, including:

the characteristic determining module is used for determining the characteristics of the user;

the first searching module is used for searching at least one target business object of which the provided business content is matched with the user characteristics according to the business contents provided by different business objects;

and the first recommending module is used for recommending the at least one target business object to the user.

In a fifth aspect, an embodiment of the present application provides an information recommendation apparatus, including:

the third receiving module is used for receiving a third search keyword input by the user;

the second searching module is used for searching at least one target business object of the provided business content and the third searching keyword according to the business content provided by different business objects;

and the second recommending module is used for recommending the at least one target business object to the user.

In a sixth aspect, an embodiment of the present application provides an information display apparatus, including:

the information receiving module is used for receiving prompt information of at least one target business object sent by the server; wherein, the service content provided by the at least one target service object is matched with the user characteristics or the third search keyword input by the user;

and the information display module is used for displaying the prompt information of the at least one target business object.

In a seventh aspect, an embodiment of the present application provides a server, including a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions to be invoked for execution by the processing component;

the processing component is to:

determining user characteristics;

and recommending the at least one target business object to the user.

In an eighth aspect, an embodiment of the present application provides a server, including a processing component and a storage component;

the processing component is to:

receiving a third search keyword input by a user;

and recommending the at least one target business object to the user.

In a ninth aspect, an embodiment of the present application provides an electronic device, including a storage component, a display component, and a processing component;

the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to:

providing a display interface through the display component;

and displaying the prompt information of the at least one target business object in the display interface.

In the embodiment of the application, based on the service content provided by the service object, at least one target service object matched with the user characteristics can be searched, and the at least one target service object is recommended to the user.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a flow chart illustrating an embodiment of an information recommendation method provided herein;

FIG. 2 is a schematic diagram of an interface display of a client in a practical application according to an embodiment of the present application;

FIG. 3 is a flow chart illustrating a further embodiment of an information recommendation method provided herein;

FIG. 4 is a flow chart illustrating one embodiment of an information display method provided herein;

FIG. 5 is a schematic structural diagram illustrating an embodiment of an information recommendation device provided by the present application;

FIG. 6 is a schematic diagram illustrating an embodiment of a server provided by the present application;

FIG. 7 is a schematic structural diagram of another embodiment of an information recommendation device provided by the present application;

FIG. 8 is a schematic diagram illustrating an architecture of another embodiment of a server provided by the present application;

FIG. 9 is a schematic diagram illustrating an embodiment of an information display device provided by the present application;

fig. 10 shows a schematic structural diagram of an embodiment of an electronic device provided in the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above-described figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the number of operations, e.g., 101, 102, etc., merely being used to distinguish between various operations, and the number itself does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The embodiment of the Application is mainly applied to a popularization scene of a business object running based on a native Application (Application).

The business object can refer to business functions provided by the App, such as a game function, a social function, an e-commerce function and the like; or the App may also refer to an Html5(HyperText Markup Language5, 5 th edition, H5 for short) page or a light application (MiniApp) and the like, where the App operates as an operating container, and the App may also provide corresponding service functions to the user through an H5 page or light application.

The H5 page is a webpage developed based on the Html5 technology and can be called and run in the App; the light application is a light application program which can be used without downloading and installation, and the development of computer technology brings a new application development mode, for example, a provider of large platform application service provides an efficient development framework for developers besides providing own service for terminal users based on own platform application, and a functional module of the platform or third-party service application can be developed and deployed in a very efficient manner through the provided development framework and can access to a main application of the platform with good compatibility and stability. The application developed in the development mode can realize the advantages, and can also realize the situation of mutual benefit among multiple parties by depending on the advantages of brands, users and the like of the application platform, for example, on one hand, the access of the application enriches the services of the platform, on the other hand, the popularization cost of the accessed application is saved, more importantly, the access time of the user is saved, and the reaching efficiency of the application is improved. The application object accessed based on the mode can be called as a light application or an independent function sub-application, and can run depending on the main application, that is, the main application is used as a running container to run, for example, the main application can be started from an interface provided in the main application, the main application distributes a running environment and the like, and meanwhile, certain independence is kept in the aspects of functions, running characteristics and the like. The light application is usually characterized by easy realization, concise and efficient function, convenient use and the like.

The business object may provide a business product for consumption by a user, and the business product may refer to, for example, a video, an article, a picture, a commodity, or a store providing the commodity. For example, for a business object of an e-commerce type, the business product may refer to a commodity for sale, for a business object of a media type, the business product may refer to a video, for a business object of a content type, the business product may refer to an article, and the like, and of course, one business object may provide one or more types of business products.

Since there are many business objects in general, and particularly when the business object is an H5 page or a light application, since any developer can develop an H5 page or a light application, the App can operate as long as the App platform is accessed, and therefore, the App cannot display all business objects, and it becomes very important to promote the business object. At present, only the business objects required by latest online or operation can be displayed in a fixed recommendation area of a display interface, but the business functions provided by the business objects do not necessarily meet the requirements of users, so that the utilization rate of the business objects cannot be effectively improved, and the popularization mode is not ideal. The inventor finds in research that if object recommendation is performed based on search, that is, a user inputs a search keyword, and searches for a service object whose object name matches the search keyword according to the object name of the service object, but the object name cannot accurately express the service function of the service object, so that obtaining the service object by searching according to the object name does not necessarily meet the user requirement, the utilization rate of the service object cannot be effectively improved, and the popularization method is also not ideal.

In order to realize effective popularization of business objects, the inventor provides the technical scheme of the embodiment of the application through a series of researches.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 is a flowchart of an embodiment of an information recommendation method provided in an embodiment of the present application, where the method is executed by a background server, and the method may include the following steps:

101: a user characteristic is determined.

Wherein the user characteristics may be obtained through a user representation, the user characteristics may represent preferences of the user.

Alternatively, the user characteristics may be determined in conjunction with historical behavioral data of the user.

The historical behavior data may include, for example, historical usage records, such as information about recently used business objects; historical process records, such as information related to historically viewed business products; if the business product is a commodity, the business object can provide commodity transaction, and the historical behavior data can also include historical transaction records, such as related information of historical purchased commodities.

By combining historical behavior data and through statistics of data quantity, business objects or object types and the like, business products or product types and the like which are preferred by users can be obtained.

Furthermore, user characteristics may also be determined in conjunction with user biometric information of the user. The user biological information may include, for example, age, gender, occupation, and the like, and the user characteristic of the current user may be determined according to different user characteristics corresponding to different preset biological information.

Of course, the user characteristics may also be determined by combining the historical behavior data of the user and the user biological information, for example, an intersection or a union of the user characteristics obtained by analyzing the historical behavior data and the user characteristics obtained by analyzing the user biological information may be used as the finally determined user characteristics.

102: and searching at least one target business object with the business content matched with the user characteristics according to the business contents provided by different business objects.

The service content is determined based on the output content of the service object in operation, and the output content can be viewed or interacted by the user.

When the business object provides a business product, the business content may refer to product description information of at least one business product provided by the business object, where the product description information may include a product name, a product category, an object identifier of the business object to which the product belongs, and the like. The server side prestores the product description information of each business product, and the product description information of each business product can store related parameter data according to a uniform format, so that management and searching are facilitated.

The specific matching manner between the service content and the user characteristics will be described in detail in the following embodiments.

103: and recommending the at least one target business object to the user.

The at least one target business object obtained by searching can be recommended to the user, so that the probability that the at least one target business object is utilized by the user is improved, and the recommendation accuracy can be included.

Optionally, the recommending the at least one target business object to the user may include:

and respectively sending the prompt information of the at least one target business object to a client so that the client can respectively output the prompt information of the at least one target business object.

The client can display the prompt message of the at least one target business object in a preset area of the display interface.

The prompt information may include an icon (icon) representing the target business object, an object name of the target business object, and/or related introduction information for the target business object.

In the embodiment, based on the service content provided by the service object, at least one target service object matched with the special effect of the user is searched, so that the user can recommend the at least one target service object, the recommendation of the service object is realized, the target service object is determined by combining the user characteristics, the recommendation accuracy is improved, and the effective popularization of the service object is realized.

There are many possible ways to search at least one target business object matching the provided business content and the user characteristic according to the business content provided by different business objects.

As an alternative, the method may further include:

receiving a first search keyword input by the user;

the searching for at least one target business object matching the provided business content with the user characteristics according to the business contents provided by different business objects comprises:

and searching at least one target business object which is matched with the provided business content and the user characteristics and matched with the object description information and the first search keyword according to the business contents provided by different business objects.

Optionally, the searching for at least one target service object, in which the provided service content matches with the user feature and the object description information matches with the first search keyword, according to the service content provided by different service objects may be:

searching at least one first business object of which the object description information is matched with the first search keyword according to business contents provided by different business objects;

and searching at least one target business object which provides business content matched with the user characteristics from the at least one first business object.

searching at least one second service object which is matched with the provided service content and the user characteristics according to the service content provided by different service objects;

and searching at least one target business object with object description information matched with the first search keyword from the at least one business object.

and summing and intersecting the at least one first business object and the at least one second business object to obtain at least one target business object.

That is, the present application does not limit the specific search order as long as the service object matching the user characteristics and matching the search keyword input by the user is the target service object,

the object description information may include textual description contents such as an object name, an object category, an industry to which the service object belongs, or related introduction information of the service object.

Optionally, the receiving the first search keyword input by the user may include:

and receiving a first search keyword input by the user in an object search interface.

That is, the server can provide a business object searching function and can display an object searching interface in the client so as to facilitate a user to search a business object.

Whether the object description information is matched with the first search keyword or not can be determined by calculating the text similarity of the object description information and the search keyword, and the object description information can be considered to be matched with the search keyword when the text similarity is higher than a certain threshold value.

Since the object description information may include a plurality of description contents, the text similarity may be determined based on the similarity between each description content and the first search keyword, and may be obtained by performing weighted summation or weighted average on the similarity between each description content and the first search keyword, or of course, the maximum similarity may be selected as the text similarity.

In practical applications, taking a business object as a light application as an example, for example, if a user inputs a first search keyword as "fitness", the obtained target business object may be a business object with an object name including "fitness", such as "fitness arrives at people" in the light application; or those belonging to the category "sports", or those with the relevant introductory information "fitness enthusiasts are all using".

In the prior art, although some apps can also provide an object search function, according to a keyword input by a user, a service object with object description information matched with the keyword input by the user can be searched, and then prompt information of the service object is obtained through search is displayed in a search result, in the prior art, when the keyword is matched, the matching is realized only on the basis of the object description information of the service object, and a user can know whether the service function provided by the service object meets the requirement of the user only by opening the service object, so that the search recommendation mode is not accurate.

In the embodiment of the application, from at least one service object obtained based on object description information matching, service contents respectively provided by the at least one service object can be combined, and at least one target service object with the service contents matched with the user characteristics can be searched in combination with the user characteristics, and the service contents of the at least one target service object are matched with the user characteristics, so that the at least one target service object is more suitable for the requirements of the user, and the recommendation accuracy can be ensured.

In addition, the service content may refer to product description information of at least one service product provided by the service object, where the product description information may include at least a product name, a product category, and an object description (such as an object name, an object category) of the service object to which the product belongs, and the like, and of course, the product description information may also include other product-related content, such as product release time and the like, and the types of the service products are different, and the product description information may also be changed somewhat correspondingly.

For example, when the business product is a commodity, the product description information may include a commodity name, a commodity category, a commodity price, a commodity sales amount, related introduction information of the commodity, object description information of a business object to which the commodity belongs, and the like

For another example, when the business product is a store, the product description information may include a shop name, a store category, a store industry, a store license, information related to a business brand (such as id, name, and logo), an offline shop name, an offline shop address, and object description information of a business object to which the store belongs.

For another example, when the service product is a video, the product description information may include a video name, a video category, a video duration, a video release time, a name of a person involved in the performance of the video, and object description information of a service object to which the video belongs, and the like

For another example, when the service product is content consumption information such as an article, the product description information may include a content name, a content category, a content title, a content abstract, a content creation time, a content update time, a list of product names involved in the content, and object description information of a service object to which the content belongs.

Therefore, in some embodiments, the searching for at least one target business object whose business content matches the user feature from the at least one first business object may include:

searching at least one target service product with product description information matched with the user characteristics from the service products provided by the at least one first service object;

determining at least one target business object providing the at least one target business product from the at least one first business object.

Wherein, whether the product description information is matched with the user characteristics can calculate the text similarity determination of the product description information and the user characteristics.

Wherein each target business object may provide one or more of the at least one target business product.

In some embodiments, the searching for at least one second service object matching the provided service content with the user feature according to the service contents provided by different service objects may include:

searching at least one target service product with product description information matched with the user characteristics from service products provided by different service objects;

determining at least one second business object providing the at least one target business product;

wherein each second business object may provide one or more of the at least one target business product.

As another optional mode, when the service content may refer to product description information of at least one service product provided by a service object, the searching for at least one target service object, where the provided service content matches with the user feature, according to the service content provided by different service objects may include:

at least one target business object that provides the at least one target business product is determined.

The product description information of the business product can be referred to the above description. An alternative way of determining whether the product description information matches the user characteristics may be by calculating the textual similarity of the product description information to the user characteristics.

Optionally, each target business object may provide one or more of the at least one target business product.

The product types (goods, articles or videos) of the at least one target business product may be the same or different, and the application does not limit this.

In certain embodiments, the method may further comprise:

receiving a second search keyword input by the user;

the searching at least one target service product with product description information matched with the user characteristics from the service products provided by different service objects comprises:

and searching at least one target service product of which the product description information is matched with the user characteristics and is matched with the second search keyword from service products provided by different service objects.

Because the user characteristics can record the product name or the product category of the product preferred by the user, and the product description information also records the product name, the product category and other information, whether the product description information is matched with the user characteristics can be determined by calculating the text similarity. Whether the product description information matches the second search keyword may also be determined by calculating a text similarity of the product description information and the second search keyword.

Optionally, the user characteristics may include a user preference category; the product description information comprises a product category and a product identifier;

the searching for at least one target service product of which the product description information matches with the user characteristic and matches with the second search keyword from the service products provided by different service objects may include:

determining at least one service product belonging to the user preference category according to the product categories of the service products provided by different service objects;

and searching at least one target service product with the product name matched with the second search keyword from the at least one service product.

Whether the product name is matched with the second search keyword or not can be determined by calculating the text similarity of the product name and the second search keyword, and the service product with the text similarity larger than a certain threshold value can be used as a target service product matched with the second search keyword.

In practical application, the App also provides a service product, and the service product provided by the App may be the same as or different from the service product provided by the service object. Thus, in some embodiments, the receiving the user-entered second search keyword comprises:

receiving a second search keyword input by the user on a product search interface;

the product searching interface is an interface which is set by the App for the convenience of searching the service products provided by the user.

The server side can search at least one candidate service product matched with the second search keyword from the product database based on the second search keyword, and sends the prompt information of the at least one candidate service product to the client side, and the client side displays the prompt information in a search result list; meanwhile, the server may further search for at least one target service product from the service products provided by each service object based on the second search keyword and the user characteristics, and therefore, the recommending the at least one target service object to the user includes:

and sending the prompt message of the at least one target business object to a client so that the client can output the prompt message of the at least one target business object in a search result.

That is, in the embodiment, the prompt information for displaying at least one candidate service product may be displayed in the product search result list, and the prompt information for displaying at least one target service object may also be displayed, so that the user may implement popularization of the service object when performing product search.

Further, when the business object provides the business product, in some embodiments, the recommending the at least one target business object to the user may include:

generating prompt information of each target business object aiming at each target business product provided by each target business object according to the target business product provided by each target business object;

and sending the at least one prompt message of each target business object to a client so that the client can output the at least one prompt message of each target business object.

The prompt information of each target service object may include related information of the target service product provided by the target service object, such as a product name and a product picture, and related information of the target service object to which the target service object belongs, such as an object name.

For convenience of understanding, taking a business product as a commodity and a business object as a light application as an example, the App is an electronic commerce application program for providing commodity transaction, and provides a commodity search interface. The user may input a second search keyword in the product search interface, as shown in fig. 2, which is a display diagram of the product search interface provided by App, a search box 201 may be provided in the product search interface 200, the user may input the second search keyword, for example, "meter line", in the search box 201, the server may search, based on the second search keyword, for a target light application that provides a target product whose product description information matches the second search keyword, as shown in fig. 2, in addition to searching for a candidate product that matches the second search keyword from the product database, based on the second search keyword. And displaying the prompt information of the candidate commodity and the prompt information of the target light application in the search result list.

In addition, since the target light application can provide more than one target product, the prompt information of each target product provided by the target light application can be displayed in the search result list, and the prompt information can include related information of the target light application, such as a light application name, a light application icon, and the like, and related information of the target product, such as a product picture, and the like, as shown in fig. 2, in the search result list of the product search interface 200, not only the prompt information 202 of the candidate product but also the prompt information 203 of the target light application for each target product can be included.

By triggering the prompt message of any target light application for each target commodity, the corresponding target business object can be opened and the product page of the target business product provided by the target business object can be displayed.

Thus, in certain embodiments, the method may further comprise:

responding to a selection request aiming at any prompt message, and determining a business object to be transported corresponding to any business prompt message;

and operating the business object to be shipped and outputting a product page corresponding to the target business product provided by the business object to be shipped.

In some embodiments, the product description information of each business product provided by each business object is obtained in advance as follows:

according to the product identification of each service product provided by each service object, the product description information of each service product is fetched from a product database; alternatively, the first and second electrodes may be,

product description information for each business product provided by each business object is received.

That is, if a connection can be established with the product database, the product description information of each service product can be directly retrieved from the product database, and optionally, the product description information can be retrieved according to a certain retrieval rule, where the retrieval rule may include, for example, the type of the description content in the product description information, the format of each description content, and the like.

For the condition that a product database of a certain business object cannot be accessed, product description information of a business product provided by the business object can be received.

In addition, the obtained product description information may further perform data processing operations such as cleaning and verification on the data for convenience of data management, data security, and the like, which is not specifically limited in the present application.

Fig. 3 is a flowchart of another embodiment of an information recommendation method provided in an embodiment of the present application, where the method may include the following steps:

301: and receiving a third search keyword input by the user.

302: and searching at least one target business object with the business content matched with the third search keyword according to the business content provided by different business objects.

304: and recommending the at least one target business object to the user.

In practical application, the server side can provide a search function for the user through the client side, and can search a target business object with business content matched with a third search keyword according to the third search keyword input by the user, so that at least one target business object recommended to the user can be ensured to be more accurate.

In some embodiments, the third search keyword input by the receiving user may be the third search keyword input by the receiving user in the product search result;

the searching for at least one target service object of the provided service content and the third search keyword according to the service content provided by different service objects may include:

searching at least one target service product of which the product description information is matched with the third search keyword from service products provided by different service objects;

At this time, the recommending the at least one target business object to the user may include:

generating service prompt information corresponding to the at least one target service product respectively based on the prompt information of the at least one target service product and the prompt information of the target service object to which the at least one target service product belongs;

and respectively sending the at least one service prompt message to a client so that the client can respectively output the at least one service prompt message.

In certain embodiments, the method may further comprise:

determining user characteristics;

the searching for at least one target service product of which the product description information matches the third search keyword from among the service products provided by different service objects may include:

and searching at least one target service product of which the product description information is matched with the third search keyword and is matched with the user characteristics from service products provided by different service objects.

The method for searching for at least one target service product whose product description information matches the third search keyword and matches the user characteristics is the same as the method for matching the target service product based on the second search keyword and the user characteristics, and is not repeated here.

In addition, the same or similar operations in the embodiment shown in fig. 3 may be specifically described above, and are not repeated herein.

In the embodiment of the application, the service content provided by the service object is combined, so that the service object can be recommended when a user searches for a service product, the service object can also be recommended by combining the user characteristics, the service object can also be recommended by combining the user search keywords and the user characteristics, the service object can be recommended by combining the service content, and the accuracy of recommending the service object is improved.

Fig. 4 is a flowchart of an embodiment of an information display method provided in an embodiment of the present application, where the technical solution of the embodiment is executed by a client, and the method may include the following steps:

401: and receiving prompt information of at least one target business object sent by the server.

The determination method of the at least one target business object may refer to the above embodiments, which are not described herein again.

402: and displaying the prompt message of the at least one target business object.

The prompt information may include related information of the target service object, such as an object name, an object icon, and the like.

When the target business object provides the target business product, a prompt message can be correspondingly generated for each target business product provided by the target business object, and at this time, the prompt message can include related information of the target business product, such as a product name, a product picture and the like, and also can include related information of the target business object.

In certain embodiments, the method may further comprise:

receiving a first search keyword input by a user;

sending the first search keyword to a server side so that the server side can search at least one target business object of which the object description information is matched with the first search keyword and the business content is matched with the user characteristics;

the prompt message for displaying the at least one target business object comprises:

and displaying the prompt information of the at least one target business object in the search result.

Wherein the first search keyword may be input by a user in an object search interface.

In certain embodiments, the method may further comprise:

receiving a second search keyword input by a user;

sending the second search keyword to a server side, so that the server side can search at least one target service product of which the product description information is matched with the user characteristics and is matched with the second search keyword, and determine at least one target service object for providing the at least one target service product;

The second search keyword may be input by the user in the product search interface, so that the search result may also show prompt information of candidate service products matched by the server from the product database based on the second search keyword, which may be shown in fig. 2.

In certain embodiments, the method may further comprise:

receiving a third search keyword input by a user;

sending the third search keyword to a server side so that the server side can search at least one target business object of business content and the third search keyword;

Fig. 5 is a schematic structural diagram of an embodiment of an information recommendation device provided in an embodiment of the present application, where the device may include:

a feature determination module 501, configured to determine a user feature;

a first searching module 502, configured to search, according to service contents provided by different service objects, at least one target service object whose provided service content matches the user characteristic;

a first recommending module 503, configured to recommend the at least one target business object to the user.

In some embodiments, the characteristic determination module may be specifically configured to determine the user characteristic in combination with historical behavior data of the user.

In some embodiments, the apparatus may further comprise:

the first receiving module is used for receiving a first search keyword input by the user;

the first search module may be specifically configured to search, according to service contents provided by different service objects, at least one target service object in which the provided service contents are matched with the user characteristics and object description information is matched with the first search keyword.

In some embodiments, the first search module may be specifically configured to search, from service products provided by different service objects, at least one target service product whose product description information matches the user characteristic; at least one target business object that provides the at least one target business product is determined.

In some embodiments, the apparatus may further comprise:

the second receiving module is used for receiving a second search keyword input by the user;

the first searching module searches at least one target service product of which the product description information is matched with the user characteristics from service products provided by different service objects, specifically at least one target service product of which the product description information is matched with the user characteristics and is matched with the second search keyword from service products provided by different service objects.

In some embodiments, the user characteristics include a user preference category; the product description information comprises a product category and a product name;

the searching, by the first searching module, at least one target service product of which the product description information matches with the user feature and matches with the second search keyword from service products provided by different service objects may include:

determining at least one service product of which the product category belongs to the user preference category according to service products provided by different service objects;

In some embodiments, the searching, by the first searching module, at least one target business product of which the product description information matches with the user feature and matches with the second search keyword from among business products provided by different business objects may include:

searching at least one service object of which the object description information is matched with the third search keyword;

and searching at least one target business product with product description information matched with the user characteristics from the business products provided by the at least one business object.

In some embodiments, the first recommendation module may be specifically configured to send the prompt information of the at least one target service object to a client, so that the client outputs the prompt information of the at least one target service object.

In some embodiments, the first recommending module may be specifically configured to send the prompt message of the at least one target business object to a client, so that the client outputs the prompt message of the at least one target business object in a search result list.

In some embodiments, the second receiving module may be specifically configured to receive a second search keyword input by the user in the product search interface;

the first recommending module may be specifically configured to send the prompt message of the at least one target service object to a client, so that the client outputs the prompt message of the at least one target service object in a search result list.

In some embodiments, the first recommendation module may be specifically configured to generate, according to a target service product provided by each target service object, prompt information of each target service product provided by each target service object for the target service object; and sending the at least one prompt message of each target business object to a client so that the client can output the at least one prompt message of each target business object.

Optionally, the apparatus may further include:

the object operation module is used for responding to a selection request aiming at any prompt message and determining a business object to be operated corresponding to any prompt message; and operating the business object to be shipped and outputting a product page corresponding to the target business product provided by the business object to be shipped.

In some embodiments, the apparatus may further comprise:

the data pre-acquisition module is used for fishing the product description information of each service product from the product database according to the product identification of each service product provided by each service object; alternatively, the first and second electrodes may be,

The information recommendation apparatus shown in fig. 5 may execute the information recommendation method shown in the embodiment shown in fig. 1, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the information recommendation device in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

In one possible design, the information recommendation apparatus of the embodiment shown in fig. 5 may be implemented as a server, which may include a storage component 601 and a processing component 602 as shown in fig. 6;

the storage component 601 stores one or more computer instructions for the processing component 602 to invoke for execution.

The processing component 602 is configured to:

determining user characteristics;

and recommending the at least one target business object to the user.

Among other things, the processing component 602 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 601 is configured to store various types of data to support operations in the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Of course, the server may of course also comprise other components, such as input/output interfaces, communication components, etc. The input/output interface provides an interface between the processing component and a peripheral interface module, which may be an output device, an input device, or the like. The communication component is configured to facilitate wired or wireless communication between the computing device and other devices, and the like.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information recommendation method in the embodiment shown in fig. 1 may be implemented.

Fig. 7 is a schematic structural diagram of another embodiment of an information recommendation device according to an embodiment of the present application, where the device may include:

a third receiving module 701, configured to receive a third search keyword input by a user;

a second searching module 702, configured to search, according to service contents provided by different service objects, at least one target service object of the provided service contents and the third search keyword;

a second recommending module 703, configured to recommend the at least one target service object to the user.

In some embodiments, the second searching module searches, according to the service contents provided by different service objects, at least one target service object of the provided service contents and the third search keyword, which may specifically be at least one target service product of which the product description information matches the third search keyword, from service products provided by different service objects; determining at least one target business object providing the at least one target business product;

in some embodiments, the apparatus may further comprise:

the second searching module searches at least one target service product of which the product description information is matched with the third search keyword from service products provided by different service objects, specifically, at least one target service product of which the product description information is matched with the third search keyword and is matched with the user characteristic from service products provided by different service objects.

The information recommendation apparatus shown in fig. 7 may execute the information recommendation method shown in the embodiment shown in fig. 3, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the information recommendation device in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

In one possible design, the information recommendation apparatus of the embodiment shown in fig. 7 may be implemented as a server, as shown in fig. 8, which may include a storage component 801 and a processing component 802;

the storage component 801 stores one or more computer instructions for execution invoked by the processing component 802.

The processing component 802 is configured to:

receiving a third search keyword input by a user;

and recommending the at least one target business object to the user.

The processing component 802 may include one or more processors executing computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 801 is configured to store various types of data to support operations in the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information recommendation method in the embodiment shown in fig. 3 may be implemented.

Fig. 9 is a schematic structural diagram of an embodiment of an information display device according to an embodiment of the present application, where the information display device may include:

an information receiving module 901, configured to receive a prompt message of at least one target service object sent by a server; wherein, the service content provided by the at least one target service object is matched with the user characteristics or the third search keyword input by the user;

an information displaying module 902, configured to display a prompt message of the at least one target service object.

In some embodiments, the apparatus may further comprise:

the first input module is used for receiving a first search keyword input by a user;

the first sending module is used for sending the first search keyword to the server so that the server can search at least one target business object of which the object description information is matched with the first search keyword and the business content is matched with the user characteristics;

the information display module is specifically configured to display the prompt information of the at least one target business object in the search result.

In some embodiments, the apparatus may further comprise:

the second input module is used for receiving a second search keyword input by the user;

the second sending module is used for sending the second search keyword to a server side so that the server side can search at least one target business product of which the product description information is matched with the user characteristics and is matched with the second search keyword, and determine at least one target business object for providing the at least one target business product;

the information presentation module may be specifically configured to present, in the search result, the prompt information of the at least one target business object.

In some embodiments, the apparatus may further comprise:

the third input module is used for receiving a third search keyword input by the user;

the third sending module is used for sending the third search keyword to a server so that the server can search at least one target business object of business content and the third search keyword;

The information recommendation apparatus shown in fig. 9 may execute the information display method shown in the embodiment shown in fig. 4, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the information display device in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In one possible design, the information display apparatus of the embodiment shown in fig. 9 may be implemented as an electronic device, which may include a storage component 1001, a display component 1002, and a processing component 1003, as shown in fig. 10;

the storage component 1001 stores one or more computer instructions, which the processing component 1003 invokes for execution.

The processing component 1003 is configured to:

providing a display interface through the display component 1002;

The processing component 1003 may include one or more processors executing computer instructions to perform all or part of the steps of the method described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1001 is configured to store various types of data to support operations at the terminal. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display element 1002 may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay having a similar structure, or a retina-directly or similar laser scanning type display.

Of course, the electronic device may of course also comprise other components, such as input/output interfaces, communication components, etc. The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc. The communication component is configured to facilitate wired or wireless communication between the computing device and other devices, and the like.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information display method according to the embodiment shown in fig. 4 may be implemented.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. An information recommendation method, comprising:

determining user characteristics;

and recommending the at least one target business object to the user.

2. The method of claim 1, wherein determining the user characteristic comprises:

and determining the user characteristics by combining the historical behavior data of the user.

3. The method of claim 1, further comprising:

receiving a first search keyword input by the user;

4. The method according to claim 1, wherein the searching for at least one target business object matching the provided business content with the user feature according to the business contents provided by different business objects comprises:

5. The method of claim 4, further comprising:

receiving a second search keyword input by the user;

6. The method of claim 5, wherein the user characteristics include a category of user preferences; the product description information comprises a product category and a product name;

the searching at least one target service product of which the product description information is matched with the user characteristics and is matched with the second search keyword from the service products provided by different service objects comprises the following steps:

7. The method of claim 5, wherein the searching for at least one target business product whose product description information matches with the user feature and matches with the second search keyword from the business products provided by different business objects comprises:

searching at least one service object of which the object description information is matched with the second search keyword;

8. The method of claim 1, wherein recommending the at least one target business object to the user comprises:

9. The method of claim 4, wherein the product description information of each business product provided by each business object is obtained in advance as follows:

10. An information recommendation method, comprising:

receiving a third search keyword input by a user;

and recommending the at least one target business object to the user.

11. The method according to claim 10, wherein the searching for at least one target business object of the provided business content and the third search keyword according to the business content provided by different business objects comprises:

determining at least one target business object providing the at least one target business product;

12. the method of claim 11, further comprising:

determining user characteristics;

the searching for at least one target service product of which the product description information is matched with the third search keyword from the service products provided by different service objects comprises:

13. An information display method, comprising:

and displaying the prompt message of the at least one target business object.

14. The method of claim 13, further comprising:

receiving a first search keyword input by a user;

15. The method of claim 13, further comprising:

receiving a second search keyword input by a user;

16. The method of claim 13, further comprising:

receiving the third search keyword input by a user;

17. An information recommendation apparatus, comprising:

18. An information recommendation apparatus, comprising:

19. An information display device characterized by comprising: