CN111356100B - Intelligent distribution method and system for mobile advertisement traffic - Google Patents
Intelligent distribution method and system for mobile advertisement traffic Download PDFInfo
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- CN111356100B CN111356100B CN202010155693.7A CN202010155693A CN111356100B CN 111356100 B CN111356100 B CN 111356100B CN 202010155693 A CN202010155693 A CN 202010155693A CN 111356100 B CN111356100 B CN 111356100B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W28/00—Network traffic management; Network resource management
- H04W28/02—Traffic management, e.g. flow control or congestion control
- H04W28/10—Flow control between communication endpoints
- H04W28/14—Flow control between communication endpoints using intermediate storage
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/22—Processing or transfer of terminal data, e.g. status or physical capabilities
- H04W8/24—Transfer of terminal data
- H04W8/245—Transfer of terminal data from a network towards a terminal
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Abstract
The embodiment of the application provides a method and a system for intelligently distributing mobile advertisement traffic, wherein the method comprises the following steps: a terminal acquires n application programs of a mobile network; acquiring n historical mobile network data of n application programs; the terminal adds at least one mobile network time period in an advertisement blue text period, calculates n weighted values of n application programs in each mobile network time period according to a historical internet access time period and duration, and extracts m application programs corresponding to the m weighted values larger than a weighted threshold from the n weighted values; when the terminal is accessed to the wifi network, determining access time, inquiring the ith mobile network time period closest to the access time in the advertisement blue text period according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement.
Description
Technical Field
The present application relates to the field of communications technologies, and in particular, to a method and a system for intelligently allocating mobile advertisement traffic.
Background
The mobile advertisement is an advertisement displayed when a mobile application or a mobile webpage is accessed through a mobile device (a mobile phone, a PSP, a tablet computer, etc.), and the advertisement format comprises: pictures, text, commercial breaks, html5, links, video, gravity-sensitive advertisements, and the like.
The existing terminal advertisement is a video advertisement, which has large capacity, and the cost for watching the flow through the mobile flow is a waste, thereby increasing the cost.
Disclosure of Invention
The embodiment of the application discloses an intelligent distribution method for mobile advertisement flow, which can reduce the mobile flow occupied by advertisements and reduce the cost through the flow control of an intelligent terminal.
The first aspect of the embodiment of the application discloses an intelligent distribution method for mobile advertisement traffic, which comprises the following steps:
a terminal acquires n application programs of a mobile network; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
the terminal adds at least one mobile network time period in an advertisement blue text period, calculates n weighted values of n application programs in each mobile network time period according to a historical internet access time period and duration, and extracts m application programs corresponding to the m weighted values larger than a weighted threshold from the n weighted values;
the terminal arranges m advertisements of m application programs in a downloading list of each mobile network time slot according to m weighted values in a descending order to obtain an advertisement blue book period;
when the terminal is accessed to the wifi network, determining access time, inquiring the ith mobile network time period closest to the access time in the advertisement blue text period according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement.
A second aspect of embodiments of the present application provides a terminal comprising a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs comprising instructions for performing the steps of the method provided in the first aspect.
A third aspect of embodiments of the present application provides a computer-readable storage medium, which is characterized by storing a computer program for electronic data exchange, wherein the computer program causes a computer to execute the method provided in the first aspect.
A third aspect of the embodiments of the present application provides a terminal, including:
an acquisition unit, configured to acquire n application programs of a mobile network by a terminal; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
the processing unit is used for adding at least one mobile network time period in the advertisement blue book period, calculating n weight values of n application programs in each mobile network time period according to the historical internet surfing time period and the duration, and extracting m application programs corresponding to the m weight values larger than the weight threshold value from the n weight values; arranging m advertisements of m application programs in a downloading list of each mobile network time period according to m weighted values in a descending order to obtain an advertisement blue book period; when the wifi network is accessed, determining access time, inquiring the ith mobile network time period closest to the time after the access time from the advertisement blue text period according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement.
By implementing the embodiment of the application, the technical scheme provided by the application determines the mobile network time period according to historical mobile network data, then sets an advertisement blue text period, adds at least one mobile network time period in the advertisement blue text period, and then adds an advertisement downloading list in the mobile network time period, so that when a terminal enters a wifi network, the terminal can directly search the nearest mobile network time period according to the access time of the terminal and download m advertisements in the downloading list in the mobile network time period, so that the advertisements most likely to be watched are downloaded in advance, when the terminal surfs the internet by using the mobile network, the terminal does not need to surf the internet through the mobile network and directly calls the downloaded advertisements, thereby saving the flow of the mobile network, reducing the cost, and the advertisement blue text period can be calculated once in a larger period which can be 1 day or 1 week, therefore, the situation that a great deal of resources are occupied when the download list is calculated every time is avoided, and the time for calculating the download list can be adjusted to the idle time in a large period, such as 2-4 am, at the moment, the terminal basically does not run the application program, and the use of the user cannot be influenced.
Drawings
The drawings used in the embodiments of the present application are described below.
Fig. 1 is a schematic structural diagram of a terminal according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an intelligent mobile advertisement traffic distribution method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an apparatus provided in an embodiment of the present application.
Detailed Description
The embodiments of the present application will be described below with reference to the drawings.
The term "and/or" in this application is only one kind of association relationship describing the associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" in this document indicates that the former and latter related objects are in an "or" relationship.
The "plurality" appearing in the embodiments of the present application means two or more. The descriptions of the first, second, etc. appearing in the embodiments of the present application are only for illustrating and differentiating the objects, and do not represent the order or the particular limitation of the number of the devices in the embodiments of the present application, and do not constitute any limitation to the embodiments of the present application. The term "connect" in the embodiments of the present application refers to various connection manners, such as direct connection or indirect connection, to implement communication between devices, which is not limited in this embodiment of the present application.
A terminal in the embodiments of the present application may refer to various forms of UE, access terminal, subscriber unit, subscriber station, mobile station, MS (mobile station), remote station, remote terminal, mobile device, computer, server, cloud system user terminal, terminal device (terminal equipment), wireless communication device, user agent, or user equipment. The terminal device may also be a cellular phone, a cordless phone, an SIP (session initiation protocol) phone, a WLL (wireless local loop) station, a PDA (personal digital assistant) with a wireless communication function, a handheld device with a wireless communication function, a computing device or other processing device connected to a wireless modem, a vehicle-mounted device, a wearable device, a terminal device in a future 5G network or a terminal device in a future evolved PLMN (public land mobile network), and the like, which is not limited in the embodiments of the present application.
Referring to fig. 1, fig. 1 is a schematic structural diagram of a terminal, and as shown in fig. 1, the terminal may include: processor 101, input unit 102, communication module 103, memory 104 and camera 105.
The input unit 102 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the terminal. Specifically, the input unit 102 may include a touch display screen, a fingerprint recognition device, and other input devices. The fingerprint identification device can set up alone, and certainly in practical application, the fingerprint identification device also can combine to the touch-control display screen, realizes fingerprint under the screen promptly. The input unit may also include other input devices. In particular, other input devices may include, but are not limited to, one or more of physical keys, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.
The processor 101 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by operating or executing software programs and/or modules stored in the memory 104 and calling data stored in the memory 104, thereby performing overall monitoring or control of the terminal. Alternatively, processor 101 may include one or more processing units; optionally, the processor 101 may integrate an application processor, a modem processor, and an artificial intelligence chip, where the application processor mainly processes an operating system, a user interface, an application program, and the like, the modem processor mainly processes wireless communication, and the artificial intelligence chip mainly implements calculation of a neural network model. It will be appreciated that the modem processor or artificial intelligence chip described above may not be integrated into the processor 101.
Further, the memory 104 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The communication module 103 may be used for receiving and transmitting information. In general, the communication module 103 includes, but is not limited to, an antenna, at least one Amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the communication module 103 can also communicate with a network and other devices through wireless communication. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), and the like.
The camera 105 may be used to capture a picture, scan a two-dimensional code, and so on, and process image data. The camera 105 specifically can include a front camera or a rear camera, and also can include two cameras for the rear camera, certainly can also be two camera settings for the front camera, and this application is not restricted to the quantity and the specific position of camera, and the picture that camera 105 gathered can be transmitted for and carries out relevant processing for processor 101.
Referring to fig. 2, fig. 2 provides a method for intelligently allocating mobile advertisement traffic, which is executed at a terminal shown in fig. 1, and which includes the following steps:
step S200, the terminal acquires n application programs of the mobile network; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
step S201, adding at least one mobile network time period in an advertisement blue book period by a terminal, calculating n weight values of n application programs in each mobile network time period according to a historical internet access time period and duration, and extracting m application programs corresponding to m weight values larger than a weight threshold value from the n weight values;
step S202, the terminal arranges m advertisements of m application programs according to m weighted values in a descending order, and loads the arrangement in a download list of each mobile network time slot to obtain an advertisement blue book period;
step S203, when the terminal is accessed to the wifi network, determining the access time, inquiring the ith mobile network time slot closest to the access time in the advertisement blue cycle according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time slot, and caching the downloaded advertisement.
The technical scheme provided by the application determines the mobile network time period according to historical mobile network data, then sets an advertisement blue text period, adds at least one mobile network time period in the advertisement blue text period, and then adds an advertisement downloading list in the mobile network time period, so that when a terminal enters a wifi network, the terminal can directly search the nearest mobile network time period according to the access time of the terminal and download m advertisements in the downloading list in the mobile network time period, thus downloading the advertisements most probably watched in advance, when the terminal surfs the internet by using the mobile network, the terminal does not need to surf the internet through the mobile network and directly calls the downloaded advertisements, thereby saving the flow of the mobile network, reducing the cost, and the advertisement blue text period can be calculated once in a larger period, wherein the larger period can be 1 day or 1 week, therefore, the situation that a great deal of resources are occupied when the download list is calculated every time is avoided, and the time for calculating the download list can be adjusted to the idle time in a large period, such as 2-4 am, at the moment, the terminal basically does not run the application program, and the use of the user cannot be influenced.
In an optional aspect, the method may further include:
when the terminal accesses the internet through the mobile network and opens the first application program, the terminal inquires whether the advertisement of the first application program is contained in the ith downloading list, such as the advertisement containing the first application program, and calls and plays the advertisement from the cache.
In an optional scheme, the adding, by the terminal, at least one mobile network time period in the advertisement blue book period may specifically include:
determining the time length T of an advertisement blue book period, obtaining alpha historical internet surfing time periods in the T, dividing a plurality of time periods with time overlap in the alpha historical internet surfing time periods into one group to obtain at least one group, determining the earliest time and the latest time of each group as a mobile network time period, and traversing all the groups to obtain at least one mobile network time period.
To illustrate a practical example, T may be 2 days, and then α historical internet access periods within 2 days may be 4, which are: the first day (12: 00, 13: 00), the second day (12: 15, 13: 00), the first day (18: 00, 19: 00), the second day (18: 10, 19: 20); dividing the first day (12: 00, 13: 00) and the second day (12: 15, 13: 00) into a first group, dividing the first day (18: 00, 19: 00) and the second day (18: 10, 19: 20) into a second group, and determining that the first historical network time period is 12:00, 13:00 and the second historical network time period is 12:00, 13: 00.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
and extracting n durations of the n applications in the ith mobile network time period, wherein the weight value is duration/unit time. The unit time may be set by the user, for example, 1 minute, 2 minutes, 30 seconds, and the like.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
and extracting n duration times of the n application programs in the ith mobile network time period, wherein the numerical values of the n duration times are weight values.
This weight value is 0 if one or more of the n applications are not used for the ith mobile network time period.
The embodiment of the present application further provides a mobile advertisement traffic intelligent distribution system, including:
an acquisition unit, configured to acquire n application programs of a mobile network by a terminal; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
the processing unit is used for adding at least one mobile network time period in the advertisement blue book period, calculating n weight values of n application programs in each mobile network time period according to the historical internet surfing time period and the duration, and extracting m application programs corresponding to the m weight values larger than the weight threshold value from the n weight values; arranging m advertisements of m application programs in a downloading list of each mobile network time period according to m weighted values in a descending order to obtain an advertisement blue book period; when the wifi network is accessed, determining access time, inquiring the ith mobile network time period closest to the time after the access time from the advertisement blue text period according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement.
The technical scheme provided by the application determines the mobile network time period according to historical mobile network data, then sets an advertisement blue text period, adds at least one mobile network time period in the advertisement blue text period, and then adds an advertisement downloading list in the mobile network time period, so that when a terminal enters a wifi network, the terminal can directly search the nearest mobile network time period according to the access time of the terminal and download m advertisements in the downloading list in the mobile network time period, thus downloading the advertisements most probably watched in advance, when the terminal surfs the internet by using the mobile network, the terminal does not need to surf the internet through the mobile network and directly calls the downloaded advertisements, thereby saving the flow of the mobile network, reducing the cost, and the advertisement blue text period can be calculated once in a larger period, wherein the larger period can be 1 day or 1 week, therefore, the situation that a great deal of resources are occupied when the download list is calculated every time is avoided, and the time for calculating the download list can be adjusted to the idle time in a large period, such as 2-4 am, at the moment, the terminal basically does not run the application program, and the use of the user cannot be influenced.
In an alternative arrangement, the first and second electrodes may be,
and the processing unit is also used for searching whether the advertisement containing the first application program is contained in the ith downloading list or not when the mobile network is used for surfing the internet and opening the first application program, such as the advertisement containing the first application program, and calling and playing the advertisement from the cache.
In an optional scheme, the adding, by the terminal, at least one mobile network time period in the advertisement blue book period may specifically include:
the processing unit is specifically configured to determine a time length T of an advertisement blue book period, acquire α historical internet access time periods within the T, divide a plurality of time periods with time overlap in the α historical internet access time periods into one group to obtain at least one group, determine the earliest time and the latest time of each group as one mobile network time period, and traverse all the groups to obtain at least one mobile network time period.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
and the processing unit is specifically configured to extract n durations of the n applications in the ith mobile network time period, where a weight value is duration/unit time. The unit time may be set by the user, for example, 1 minute, 2 minutes, 30 seconds, and the like.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
the processing unit is specifically configured to extract n durations of the n applications in the ith mobile network time period, where a numerical value of the n durations is a weight value.
This weight value is 0 if one or more of the n applications are not used for the ith mobile network time period.
For specific implementation steps of the processing unit in the server embodiment of the present application, reference may be made to the description of the embodiment shown in fig. 2, which is not described herein again.
An embodiment of the present application further provides a computer-readable storage medium, in which a computer program is stored, and when the computer program runs on a network device, the method flow shown in fig. 2 is implemented.
An embodiment of the present application further provides a computer program product, and when the computer program product runs on a terminal, the method flow shown in fig. 2 is implemented.
Embodiments of the present application also provide a terminal including a processor, a memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps in the method of the embodiment shown in fig. 2.
Referring to fig. 3, fig. 3 is a device 30 (control center) provided in an embodiment of the present application, where the device 30 includes a processor 301, a memory 302, and a communication interface 303, and the processor 301, the memory 302, and the communication interface 303 are connected to each other through a bus 304.
The memory 302 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM), or a portable read-only memory (CD-ROM), and the memory 302 is used for related computer programs and data. The communication interface 303 is used to receive and transmit data.
The processor 301 may be one or more Central Processing Units (CPUs), and in the case that the processor 301 is one CPU, the CPU may be a single-core CPU or a multi-core CPU.
The processor 301 in the device 30 is configured to read the computer program code stored in the memory 302, and perform the following operations:
it should be noted that the implementation of each unit may also correspond to the corresponding description of the method embodiment shown in fig. 2.
A terminal acquires n application programs of a mobile network; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
step S201, adding at least one mobile network time period in an advertisement blue book period by a terminal, calculating n weight values of n application programs in each mobile network time period according to a historical internet access time period and duration, and extracting m application programs corresponding to m weight values larger than a weight threshold value from the n weight values;
step S202, arranging m advertisements of m application programs in a downloading list of each mobile network time slot according to m weight values in a descending order by the terminal to obtain an advertisement blue period;
step S203, when the terminal is accessed to the wifi network, determining the access time, inquiring the ith mobile network time slot closest to the access time in the advertisement blue cycle according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time slot, and caching the downloaded advertisement.
The technical scheme provided by the application determines the mobile network time period according to historical mobile network data, then sets an advertisement blue text period, adds at least one mobile network time period in the advertisement blue text period, and then adds an advertisement downloading list in the mobile network time period, so that when a terminal enters a wifi network, the terminal can directly search the nearest mobile network time period according to the access time of the terminal and download m advertisements in the downloading list in the mobile network time period, thus downloading the advertisements most probably watched in advance, when the terminal surfs the internet by using the mobile network, the terminal does not need to surf the internet through the mobile network and directly calls the downloaded advertisements, thereby saving the flow of the mobile network, reducing the cost, and the advertisement blue text period can be calculated once in a larger period, wherein the larger period can be 1 day or 1 week, therefore, the situation that a great deal of resources are occupied when the download list is calculated every time is avoided, and the time for calculating the download list can be adjusted to the idle time in a large period, such as 2-4 am, at the moment, the terminal basically does not run the application program, and the use of the user cannot be influenced.
In an optional aspect, the method may further include:
when the terminal accesses the internet through the mobile network and opens the first application program, the terminal inquires whether the advertisement of the first application program is contained in the ith downloading list, such as the advertisement containing the first application program, and calls and plays the advertisement from the cache.
In an optional scheme, the adding, by the terminal, at least one mobile network time period in the advertisement blue book period may specifically include:
determining the time length T of an advertisement blue book period, obtaining alpha historical internet surfing time periods in the T, dividing a plurality of time periods with time overlap in the alpha historical internet surfing time periods into one group to obtain at least one group, determining the earliest time and the latest time of each group as a mobile network time period, and traversing all the groups to obtain at least one mobile network time period.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
and extracting n durations of the n applications in the ith mobile network time period, wherein the weight value is duration/unit time. The unit time may be set by the user, for example, 1 minute, 2 minutes, 30 seconds, and the like.
Specifically, the calculating n weight values of the n application programs in each mobile network time period according to the historical internet access time period and the duration may specifically include:
and extracting n duration times of the n application programs in the ith mobile network time period, wherein the numerical values of the n duration times are weight values.
This weight value is 0 if one or more of the n applications are not used for the ith mobile network time period.
The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is understood that the electronic device comprises corresponding hardware structures and/or software modules for performing the respective functions in order to realize the above-mentioned functions. Those of skill in the art will readily appreciate that the present application is capable of hardware or a combination of hardware and computer software implementing the various illustrative elements and algorithm steps described in connection with the embodiments provided herein. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiment of the present application, the electronic device may be divided into the functional units according to the method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the unit in the embodiment of the present application is schematic, and is only a logic function division, and there may be another division manner in actual implementation.
Embodiments of the present application also provide a computer storage medium, where the computer storage medium stores a computer program for electronic data exchange, the computer program enabling a computer to execute part or all of the steps of any one of the methods described in the above method embodiments, and the computer includes an electronic device.
Embodiments of the present application also provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package, the computer comprising an electronic device.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.
The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (6)
1. A method for intelligently distributing mobile advertisement traffic, the method comprising:
a terminal acquires n application programs of a mobile network; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
the terminal adds at least one mobile network time period in an advertisement blue text period, calculates n weighted values of n application programs in each mobile network time period according to a historical internet access time period and duration, and extracts m application programs corresponding to the m weighted values larger than a weighted threshold from the n weighted values;
the terminal arranges m advertisements of m application programs according to m weighted values in a descending order, and loads the arrangement in a downloading list of each mobile network time slot to obtain an advertisement blue text period;
when the terminal is accessed to the wifi network, determining access time, inquiring the ith mobile network time period closest to the access time in the advertisement blue cycle according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement;
the adding, by the terminal, at least one mobile network time period within the advertisement blue book period specifically includes:
determining the time length T of an advertisement blue book period, obtaining alpha historical internet surfing time periods in the T, dividing a plurality of time periods with time overlap in the alpha historical internet surfing time periods into one group to obtain at least one group, determining the earliest time and the latest time of each group as a mobile network time period, and traversing all the groups to obtain at least one mobile network time period.
2. The method of claim 1, further comprising:
when the terminal accesses the internet through the mobile network and opens the first application program, the terminal inquires whether the advertisement of the first application program is contained in the ith downloading list, such as the advertisement containing the first application program, and calls and plays the advertisement from the cache.
3. The method according to claim 1, wherein the calculating n weight values of the n applications in each mobile network time period according to the historical internet access time period and the duration specifically comprises:
extracting n durations of the n applications in the ith mobile network time period, wherein the weight value = duration/unit time.
4. A terminal comprising a processor, memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing the steps of the method of any of claims 1-3.
5. A computer-readable storage medium, characterized in that a computer program for electronic data exchange is stored, wherein the computer program causes a computer to perform the method according to any one of claims 1-3.
6. A mobile advertising traffic intelligent distribution system, comprising:
an acquisition unit, configured to acquire n application programs of a mobile network by a terminal; acquiring n historical mobile network data of n application programs, wherein the historical mobile network data comprises a historical internet access time period and duration;
the processing unit is used for adding at least one mobile network time period in the advertisement blue book period, calculating n weight values of n application programs in each mobile network time period according to the historical internet surfing time period and the duration, and extracting m application programs corresponding to the m weight values larger than the weight threshold value from the n weight values; arranging m advertisements of m application programs according to m weighted values in a descending order, and loading the arrangement in a downloading list of each mobile network time period to obtain an advertisement blue text period; when the wifi network is accessed, determining access time, inquiring the ith mobile network time period closest to the time after the access time from the advertisement blue text period according to the access time, downloading the advertisement according to the ith downloading list of the ith mobile network time period, and caching the downloaded advertisement;
the adding, by the terminal, at least one mobile network time period within the advertisement blue book period specifically includes:
determining the time length T of an advertisement blue book period, obtaining alpha historical internet surfing time periods in the T, dividing a plurality of time periods with time overlap in the alpha historical internet surfing time periods into one group to obtain at least one group, determining the earliest time and the latest time of each group as a mobile network time period, and traversing all the groups to obtain at least one mobile network time period.
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| CN106600314A (en) * | 2016-11-23 | 2017-04-26 | 深圳市掌众信息技术有限公司 | Advertisement pushing system |
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| US9306813B2 (en) * | 2009-12-23 | 2016-04-05 | Apple Inc. | Efficient service advertisement and discovery in a peer-to-peer networking environment with cooperative advertisement |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102567894A (en) * | 2010-12-31 | 2012-07-11 | 上海博泰悦臻电子设备制造有限公司 | Method and device for delivering advertisements on mobile equipment |
| CN106600314A (en) * | 2016-11-23 | 2017-04-26 | 深圳市掌众信息技术有限公司 | Advertisement pushing system |
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