CN111338724A - Page configuration method and device, electronic equipment and computer readable medium - Google Patents
Page configuration method and device, electronic equipment and computer readable medium Download PDFInfo
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- CN111338724A CN111338724A CN202010087215.7A CN202010087215A CN111338724A CN 111338724 A CN111338724 A CN 111338724A CN 202010087215 A CN202010087215 A CN 202010087215A CN 111338724 A CN111338724 A CN 111338724A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/451—Execution arrangements for user interfaces
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Abstract
The embodiment of the application discloses a page configuration method, a page configuration device, electronic equipment and a computer readable medium. An embodiment of the method comprises: receiving a browsing request of a user for a target page, wherein the target page is maintained by a target merchant; acquiring first configuration information of a target page, wherein the first configuration information is generated in advance based on a merchant portrait of a target merchant; acquiring a user portrait of a user, and determining second configuration information of a target page based on the user portrait; configuring a display style of an element of the target page based on the first configuration information and the second configuration information; and returning the target page obtained by configuration to the user. According to the method and the device, different page effects can be displayed when different users browse the same page, the page configuration effect is enriched, and meanwhile, the page configuration efficiency is improved.
Description
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a page configuration method, a page configuration device, electronic equipment and a computer readable medium.
Background
With the development of computer technology, electronic commerce platforms are more and more. In an e-commerce platform, there are typically a large number of merchants who maintain online stores in the form of pages in the platform. Merchants often need to set the display style of page elements in maintained pages to fulfill the aim of decorating online stores.
In the existing mode, a merchant is usually required to manually set the style of each element in a page, such as setting a home page style, a background theme color, a product information display form, a position of a movable poster and the like, so as to finish an online shop. Because there are usually many page elements, this page layout method results in time and labor consuming on-line shop decoration process. In addition, the page configured in this way can only show a fixed page style when different users browse, resulting in a single page configuration effect.
Disclosure of Invention
The embodiment of the application provides a page configuration method and device, electronic equipment and a computer readable medium, and different page effects can be displayed when different users browse the same page by the implementation mode, so that the page configuration effect is enriched, and meanwhile, the page configuration efficiency is improved.
In a first aspect, an embodiment of the present application provides a page configuration method, where the method includes: receiving a browsing request of a user for a target page, wherein the target page is maintained by a target merchant; acquiring first configuration information of a target page, wherein the first configuration information is generated in advance based on a merchant portrait of a target merchant; acquiring a user portrait of a user, and determining second configuration information of a target page based on the user portrait; configuring a display style of an element of the target page based on the first configuration information and the second configuration information; and returning the target page obtained by configuration to the user.
In a second aspect, an embodiment of the present application provides a page configuring apparatus, where the apparatus includes: a receiving unit configured to receive an access request of a user to a target page, the target page being maintained by a target merchant; the acquisition unit is configured to acquire first configuration information of a target page, wherein the first configuration information is generated in advance based on a merchant portrait of a target merchant; a determining unit configured to acquire a user portrait of a user, and determine second configuration information of a target page based on the user portrait; a configuration unit configured to configure a presentation style of an element of a target page based on the first configuration information and the second configuration information; and the return unit is configured to return the configured target page to the user.
In a third aspect, an embodiment of the present application provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon which, when executed by one or more processors, cause the one or more processors to implement the method as described in the first aspect.
In a fourth aspect, embodiments of the present application provide a computer-readable medium on which a computer program is stored, which when executed by a processor, implements the method as described in the first aspect.
According to the page configuration method, the page configuration device, the electronic equipment and the computer readable medium, a browsing request of a user for a target page is received; then acquiring first configuration information of the target page; then acquiring a user portrait of the user, and determining second configuration information of the target page based on the user portrait; therefore, the target page can be configured based on the first configuration information and the second configuration information, and the configured target page is returned to the user. On one hand, the first configuration information is generated based on the merchant portrait, so that the merchant does not need to manually set the display styles of all elements, and the efficiency of setting the display styles of the page elements is improved. On the other hand, the second configuration information is generated based on the user portrait, so that different users can display different page effects when browsing the same page by combining the target page configured by the second configuration information, and the page configuration effect and the flexibility of page configuration are enriched. On the other hand, the display style of the elements of the target page is determined by the user portrait and the merchant portrait, so that the display style of the elements in the target page can simultaneously accord with the style of the merchant and the habit of the user.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is a flow diagram of one embodiment of a page configuration method according to the present application;
FIG. 2 is a flow diagram of yet another embodiment of a page configuration method according to the present application;
FIG. 3 is a schematic block diagram of one embodiment of a page configure apparatus according to the present application;
FIG. 4 is a block diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Referring to FIG. 1, a flow 100 of one embodiment of a page provisioning method according to the present application is shown. The page configuration method comprises the following steps:
In this embodiment, an execution subject of the page configuration method (e.g., an electronic device such as a server or an electronic system including one or more electronic devices) may receive a browsing request of a target page from a user. The browsing request may include an address of a page that the user desires to browse, that is, a web address of the target page. A web address is typically represented by a Uniform Resource Locator (URL).
The target page herein may refer to a page that the user currently requests to browse. For example, the page may be a page of a certain merchant that is requested to be browsed through a client Application (APP) corresponding to a certain platform, or a page in a website of a certain platform that is requested to be browsed through a browser, or the like.
In practice, a user may browse a web page using a web browser or client application installed on the terminal. At this time, the user may initiate a browsing request to the electronic device by directly inputting a web address or clicking a link in a web page presented in the web browser. The web page may include web pages in html format, xhtml format, asp format, php format, jsp format, shtml format, nsp format, xml format, or other formats developed in the future.
Typically, a large number of merchants may reside in a platform (e.g., an e-commerce platform). Each merchant can maintain an online shop in a page form in the platform, and each merchant needs to decorate the online shop maintained by the merchant. In the embodiment of the application, a merchant maintaining the target page may be used as the target merchant. The target page is an online shop in a page form maintained by the target merchant.
In practice, decoration of the online shop can be realized by configuring the display style of the elements in the page. In the prior art, the presentation style of elements in a page is typically set manually by the merchant. In the embodiment of the application, the display style of the element can be automatically configured by the executive body, so that the automatic decoration of the online shop is realized. The layout and layout of these elements may be determined by reference to a merchant representation of the target merchant and a representation of the user browsing the target page.
In this embodiment, the executing body may obtain the first configuration information of the target page after receiving a browsing request of the user for the target page.
In one scenario, the first configuration information may be used to indicate a presentation style of a portion of elements in the target page. The partial elements may be part of elements that the target merchant may configure. By way of example, elements that the target merchant may configure include, but are not limited to: the background of the target page, the font in the target page, the color of the font, the presentation form of the product information, the presentation location of the activity poster, the presentation location of the brand story, the presentation location or presentation form of the recommended product information, and the like. At this time, the part of the elements, which the first configuration information is configurable, may include elements such as a background of the target page, a font in the target page, and a color of the font.
In another scenario, the first configuration information may also be used to indicate a presentation style of each element (that is, all elements configurable by the merchant) in the target page, and each element in the target page may refer to the description in the above scenario, which is not described herein again.
In this embodiment, the first configuration information may be pre-generated based on a merchant representation of the target merchant. Wherein the merchant representation may be a collection of characteristic information of the target merchant. The characteristic information may include, but is not limited to, a style of a trademark (logo), a color of the trademark, a style of a supplied product (such as luxury upscale, quality upgrade, or low price premium, etc.), a class of articles (such as children's products, baby products, cartoon surroundings, etc.), and the like.
It will be appreciated that, because the merchant representation may characterize the merchant characteristics that generally determine the style of its store, the style of the target page maintained by the target merchant may be determined from the merchant representation of the target merchant. As an example, if goods sold by a certain merchant are luxuries of luxury, the style of their store may correspond to a light luxury style. If all the products sold by a certain merchant are animation products, the style of the store may be animation style and the like.
In some optional implementations of the present embodiment, the first configuration information may be generated in advance through the following sub-steps S11 to S13:
substep S11, a merchant representation of the target merchant is obtained.
In practice, the merchant representation of the target merchant may be pre-generated online and may be automatically updated periodically. After a browsing request of a user for a target page is received, a merchant portrait can be directly obtained.
Substep S12, based on the merchant representation, determines a page style of the target page.
The page style may be predefined and divided, for example, and may include but is not limited to: artistic style, cartoon style, brief style, cool and dazzling style, etc. The page style dividing mode can be set according to needs, and is not limited in the embodiment of the application.
The execution main body can determine the page style corresponding to the target merchant through a page style detection model trained in advance. The page style detection model can be used for representing the corresponding relation between the merchant portrait of the merchant and the page style. And inputting the merchant portrait as characteristic information into the page style detection model to obtain the page style of the target page.
Here, the page style detection model may be obtained by a machine learning method (e.g., a supervised learning method) and a large number of samples through pre-training. Each exemplar may contain a merchant representation of a merchant and page style tags for pages maintained by the merchant. In practice, the page style detection model may be trained using various models with classification functions. Such as CNN (Convolutional Neural Network), SVM (Support Vector Machine), etc. Various existing structures can be used for the convolutional neural network, such as DenseBox, VGGNet, ResNet, SegNet, and the like.
And a substep S13 of determining first configuration information corresponding to the page style based on preset correspondence information.
The correspondence information may be used to indicate correspondence between each page style and the first configuration information. For example, the first configuration information corresponding to the artistic style may indicate that the background color of the page is configured to be pink, and the font color is configured to be purple. The first configuration information corresponding to the abbreviated style may indicate that the background color of the page is configured to be white and the font color is configured to be black. The first arrangement information corresponding to the cool style may indicate that the suit image page is a background pattern or the like.
The page style of the target page is determined through the merchant portrait, and then the first configuration information is selected through the page style, and the merchant does not need to manually select the display style of each element, so that the page configuration efficiency is facilitated. Also, because the first configuration information is obtained based on the user representation, the page may be matched to the style characteristics of the target merchant.
In this embodiment, the executing entity may first obtain a user representation of the user. Wherein the user representation may be a collection of characteristic information of the user. The user representation may include attribute information of the user. Such as age, occupation, interest, place of residence, gender, etc. The user representation may further include user preference information on presentation styles of the plurality of elements, and the like. For example, whether a large chart mode is preferred, whether sensitive to active posters, whether sensitive to branded stories, whether sensitive to products recommended by merchants, etc.
In practice, the user representation may be pre-generated online and may be automatically updated periodically. The execution body can directly obtain the user portrait after obtaining the first configuration information. Additionally, the user representation may be generated in real time. In this case, after receiving a browsing request of the user for the target page and acquiring the first configuration information, relevant data of the user, such as basic attribute information, historical behavior data, and the like, may be acquired first. The acquired data may then be subjected to statistics, analysis, filtering, etc. to generate a user representation.
In this embodiment, after obtaining the user representation, the executing entity may determine second configuration information of the target page based on the user representation. In practice, the second configuration information may be used to configure or adjust the presentation style of the partial elements in the target page.
It will be appreciated that since the user representation is a collection of characteristic information of the user, the user's characteristics and preferences for certain styles of page elements can be characterized. Therefore, the second configuration information of the target page is determined through the user portrait, the display positions of some elements in the page can be matched with the preference of the user, and the user can browse the page information conveniently.
As an example, if the click through rate or the order placement rate of the user is high when the product information is presented in the form of a large graph, and the click through rate or the order placement rate of the user is low when the product information is presented in the form of a list, it may be considered that the presentation form of the product information preferred by the user is in the form of a large graph. At this time, the product information presentation form in the page may be set to a large graphic form.
As yet another example, if the user's click rate on a movable poster disposed on the left side of the page is higher than the click rate on a movable poster disposed on the right side of the page, the user's click rate on the movable poster on the left side of the page may be considered to be more preferred. At this time, the position of the movable poster may be set to the left side of the page.
And 104, configuring the display style of the elements of the target page based on the first configuration information and the second configuration information.
In this embodiment, since the first configuration information generated based on the merchant representation and the second configuration information generated based on the user representation may each indicate a display style of some elements in the target page, the execution body may configure the display style of the elements in the target page in common in conjunction with the first configuration information and the second configuration information. That is, the style of display of the elements in the target page may be determined by referencing the merchant representation of the target merchant and the user representation of the user requesting to view the target page.
In some optional implementations of the embodiment, the first configuration information is used to indicate a presentation style of each element in the target page. The second configuration information is used for adjusting the presentation style of the partial elements in the target page, that is, adjusting the presentation style of the partial elements configured by the first configuration information. At this time, the execution main body may configure the presentation style of each element in the target page based on the first configuration information; and then, based on the second configuration information, adjusting the presentation style of the partial elements in the target page.
By way of example, the display styles of some elements in the target page may be configured (e.g., manually configurable by the merchant or automatically configurable by the system). Such as the background of the target page, the font and color of the font in the target page, the presentation form of the product information, the presentation location of the activity poster, the presentation location of the brand story, the presentation location or presentation form of the recommended product information, and so forth. When the automatic configuration is performed, the presentation style of each element can be configured through the first configuration information. Through the second configuration information, the display style of a part of elements (such as the display form of the product information, the display position of the activity poster, the display position of the brand story, the display position or the display form of the recommended product information and the like) can be adjusted.
At this time, the execution body may first configure the presentation style of each element, such as the background of the target page, the font and the color of the font in the target page, the presentation form of the product information, the presentation position of the activity poster, the presentation position of the brand story, the presentation position or the presentation form of the recommended product information, and the like, based on the first configuration information. Then, based on the second configuration information, the display form of the product information, the display position of the movable poster, the display position of the brand story, the display position or display form of the recommended product information, and the like may be adjusted. Thus, by referencing the merchant representation of the target merchant and the user representation of browsing the target page, the style, layout, etc. of these elements can be determined.
In some optional implementations of the embodiment, the first configuration information may be used to indicate a presentation style of a part of elements in the target page, and the second configuration information may be used to indicate a presentation style of another part of elements in the target page. At this time, the execution main body may first configure the presentation style of a part of elements in the target page based on the first configuration information; then, the presentation style of another part of elements in the target page can be configured based on the second configuration information.
By way of example, the display styles of some elements in the target page may be configured (e.g., manually configurable by the merchant or automatically configurable by the system). Such as the background of the target page, the font and color of the font in the target page, the presentation form of the product information, the presentation location of the activity poster, the presentation location of the brand story, the presentation location or presentation form of the recommended product information, and so forth. In performing the automatic configuration, among the elements configurable by the target merchant, the presentation style (such as the background of the target page, the font in the target page, the color of the font, and the like) of a part of the elements can be configured by the first configuration information generated based on the merchant representation. A presentation style of another portion of the elements (e.g., a presentation form of the product information, a presentation location of the activity poster, a presentation location of the brand story, a presentation location or presentation form of the recommended product information, etc.) may be configured based on the second configuration information generated by the user representation.
At this time, the execution body may first configure the background of the target page, the font in the target page, and the color of the font based on the first configuration information. Then, the display form of the product information of the target page, the display position of the movable poster, the display position of the brand story, the display position or display form of the recommended product information, and the like may be configured based on the second configuration information. Thus, by referencing the merchant representation of the target merchant and the user representation of browsing the target page, the style, layout, etc. of these elements can be determined.
And 105, returning the target page obtained by configuration to the user.
In this embodiment, the execution body may return the configured target page to the user who sends the browsing request. Thus, the user can browse the target page.
The display style of the elements in the target page browsed by the user is configured based on the first configuration information and the second configuration information, and the first configuration information and the second configuration information are obtained based on the merchant portrait and the user portrait respectively.
In the method provided by the above embodiment of the present application, a browsing request of a user to a target page is received; then acquiring first configuration information of the target page; then acquiring a user portrait of the user, and determining second configuration information of the target page based on the user portrait; therefore, the target page can be configured based on the first configuration information and the second configuration information, and the configured target page is returned to the user. On one hand, the first configuration information is generated based on the merchant portrait, so that the merchant does not need to manually set the display styles of all elements, and the efficiency of setting the display styles of the page elements is improved. On the other hand, the second configuration information is generated based on the user portrait, so that the configured target page can show different page effects when different users browse the same page, and the page configuration effect and the flexibility of page configuration are enriched. On the other hand, the display style of the elements of the target page is determined by the user portrait and the merchant portrait, so that the display style of the elements in the target page can simultaneously accord with the style of the merchant and the habit of the user.
With further reference to FIG. 2, a flow 200 of yet another embodiment of a page configuration method is shown. The process 200 of the page configuration method includes the following steps:
Step 201 in this embodiment may refer to step 101 in the embodiment corresponding to fig. 1, and is not described herein again.
Step 202 in this embodiment can refer to step 102 in the embodiment corresponding to fig. 1, and is not described herein again.
In this embodiment, the execution subject may obtain a user representation of the user. Wherein, the user portrait may include preference information of the user. The preference information may be determined based on historical behavior data of the user.
In practice, historical behavior data may be generated when a user browses any merchant-maintained page. In particular, it may be generated when a user produces a user behavior. The user behavior may include, but is not limited to, an ordering behavior, a comment behavior, a browsing behavior, a collecting behavior, a forwarding behavior, a praise behavior, and the like.
Specifically, the preference information of the user may be determined through the following sub-steps S21 to S22:
and a substep S21 of counting the historical behavior data and determining at least one of: order rates when product information is presented in different presentation formats, order rates when the activity poster is presented in different locations, order rates when a brand story is presented in different locations, order rates for products recommended to the merchant.
Here, the presentation form of the product information may include, but is not limited to, a large graph presentation, a list presentation. The locations at which the active poster is displayed may include, but are not limited to, left, middle, right. The location of the brand story presentation may include, but is not limited to, a home page, a non-home page.
Specifically, when calculating the order placing rate when the product information is displayed in different display forms, the display form of the product information and the total number of orders placed in each order placing can be determined first. Then, for a certain presentation form, the ratio of the number of orders placed by the user in the certain presentation form to the total number of orders placed by the user can be used as the order placing rate of the user in the certain presentation form.
Similarly, in calculating the order-placing rates of the event posters displayed at different positions, the execution body described above may first count the number of times the event posters are displayed at the respective positions (e.g., left, middle, and right) and the total number of times the event posters are placed, respectively. Thus, for a certain position, the ratio of the number of times of placing an order when the movable poster is displayed at the position to the total number of times of placing an order is taken as the placing rate when the movable poster is displayed at the position. It should be noted that the positions where the movable posters are displayed may be divided according to actual business situations, and are not limited to the examples in the embodiments of the present application.
Similarly, in calculating the order-placing rate of the brand story displayed at different positions, the executing body may first count the number of orders placed and the total number of orders placed when the brand story is displayed at each position (e.g., first page, non-first page). Therefore, for a certain position, the ratio of the order placing times when the brand story is shown at the position to the total order placing times is used as the order placing rate when the brand story is shown at the position. It should be noted that the positions exhibited by the brand stories may be divided according to actual business situations, and are not limited to the examples in the embodiments of the present application.
When calculating the order placing rate of the products recommended to the merchants, the executing body may first count the order placing times of the products recommended to the merchants by the user and the total order placing times of the users, so that the ratio of the order placing times of the products recommended to the merchants by the users to the total order placing times is used as the order placing rate of the products recommended to the merchants by the users.
Sub-step S22, determining at least one of the following based on the determined order rate: preference information for a presentation form of the product information, preference information for a presentation location of the movable poster, preference information for a presentation location of the brand story, preference information for product information recommended by the merchant.
Specifically, if the determined order placing rate includes order placing rates when the product information is displayed in different display forms, the execution main body may compare data of the order placing rates, and use the display form corresponding to the order placing rate with the largest numerical value as the display form of the product information preferred by the user, so as to obtain preference information of the display form of the product information.
It should be noted that the generation manner of the preference information of the display position of the movable poster and the preference information of the display position of the brand story is similar to the generation manner of the preference information of the display form of the product information, and is not repeated herein in the embodiments of the present application.
In addition, if the determined order placing rate includes an order placing rate of a product recommended to the merchant, the executing body may compare whether the order placing rate of the product recommended to the merchant by the user is greater than a certain preset value. If the value is greater than the threshold value, the user can be considered to be sensitive to the products recommended by the merchants, the user is considered to be better than the products recommended by the merchants, and then preference information for representing the conclusion is obtained, and the preference information can be referred to as preference information for product information. In practice, if the user prefers the product recommended by the merchant, the product information recommended by the merchant may be set at a front position or displayed in a special form.
And step 204, determining the display style of the element corresponding to each item of preference information in the target page based on each item of preference information in the user portrait.
In this embodiment, the execution subject may determine, based on the preference information of each item in the user representation, a presentation style of an element corresponding to each item of preference information in the target page. Since the preference information may include at least one of: preference information for a presentation form of the product information, preference information for a presentation location of the movable poster, preference information for a presentation location of the brand story, preference information for product information recommended by the merchant. Thus, the presentation style of the element corresponding to each item of preference information may include at least one of: the display form of the product information, the display position of the target activity poster, the display position of the brand story, the display position or the display form of the product information recommended by the target merchant. The target activity poster is the current activity poster of the target merchant.
In this embodiment, the presentation style of the element corresponding to each item of preference information is the presentation style (such as presentation form, location, etc.) of the element preferred by the user.
By way of example, if the user portrait includes preference information for a presentation form of the product information, and the preference information indicates that the presentation form of the product information preferred by the user is a large graphic form, the presentation form of the product information may be set to the large graphic form.
As yet another example, if the user representation includes preference information for the display location of the active poster, and the preference information indicates that the display location of the active poster preferred by the user is to the left of the page, then the display location of the target active poster may be set to the left of the target page.
As yet another example, if the user representation includes preference information for a brand story presentation location, and the preference information indicates that the user's preferred brand story presentation location is on the top page, the brand story presentation location may be set to the top page.
As yet another example, preference information for product information recommended by a merchant may indicate whether a user prefers products recommended by the merchant. If the user prefers the product recommended by the merchant, the product information recommended by the merchant may be set at a front position or may be presented in a special form (i.e., a form different from other product information). If the preference information indicates that the user is not sensitive to the products recommended by the merchant, the product information recommended by the merchant may be set among other product information.
In some optional implementations of the present embodiment, the target movable poster may be automatically generated through the following sub-steps S31 to S36:
and a substep S31 of obtaining a historical activity poster of the historical activity created by the target merchant.
And a substep S32 of extracting the characteristic information of each historical activity and the characteristic information of each historical activity poster. The characteristic information of the historical activities may be information for characterizing the historical activities, such as holiday information, discount rate, categories of products participating in the activities, and the like. The feature information of the above-described history activity poster may be information for characterizing the poster, and the feature information may be extracted by a model capable of extracting image features such as a convolutional neural network.
And a substep S33 of training the characteristic information of the historical activity poster corresponding to the input characteristic information as an output by using a machine learning method (such as a supervised training method) to obtain a layout generation model. The layout generation model can be used for representing the corresponding relation between the characteristic information of the historical activities and the characteristic information of the historical activity posters. In practice, model structures such as neural networks can be adopted for training the layout generation model,
and a substep S34, extracting feature information of the target activity currently created by the merchant, and inputting the feature information of the target activity into the layout generation model to obtain target feature information.
And a substep S35 of determining the similarity between the characteristic information of each historical activity poster and the target characteristic information. Here, both the feature information and the target feature information may be represented by vectors. The execution main body can adopt a similarity calculation mode such as Euclidean distance and the like to calculate the similarity between the characteristic information of each historical activity poster and the target characteristic information. The larger the Euclidean distance calculation result is, the smaller the similarity is.
And a substep S36 of replacing the historical activity content in the historical activity poster with the highest similarity to the target characteristic information with the activity content of the target activity to obtain the target activity poster.
Therefore, the target movable poster can be automatically obtained through the layout generation model, manual poster drawing is not needed, and the labor cost for decorating the online shop is further reduced.
In this embodiment. The execution body may generate the second configuration information based on a presentation style of an element corresponding to each item of preference information. The second configuration information may be used to configure presentation styles of elements corresponding to the respective items of preference information.
For example, if the user representation includes preference information for a presentation form of product information, preference information for a presentation location of the active poster, preference information for a presentation location of the brand story, and preference information for product information recommended by the merchant, the second configuration information may indicate the presentation form of the product information, the presentation location of the target active poster, the presentation location of the brand story, the presentation location or the presentation form of the product information recommended by the target merchant.
Since the second configuration information is generated based on the user representation, the target page also matches the user's preferences. Therefore, the configured page can simultaneously meet the style characteristics of the target merchant and the browsing habits of the user.
And step 206, configuring the display style of the elements of the target page based on the first configuration information and the second configuration information.
Step 206 in this embodiment can refer to step 104 in the corresponding embodiment of fig. 1, and is not described herein again.
And step 207, returning the configured target page to the user.
Step 207 in this embodiment may refer to step 105 in the embodiment corresponding to fig. 1, and is not described herein again.
As can be seen from fig. 2, compared with the embodiment corresponding to fig. 1, the process 200 of the page configuration method in this embodiment relates to a step of determining preference information of a user, determining a display position of a corresponding element based on each item of preference information, and further generating second configuration information. Therefore, the scheme described in the embodiment can set or adjust the presentation style of some elements in the target page according to the preference of the user browsing the target page. Because the preference of the user can be determined based on the information such as ordering rate and the like, the display style of the configured target page can be closer to the favorite use style of the user, and the user can conveniently and quickly acquire the required information.
With further reference to fig. 3, as an implementation of the methods shown in the above-mentioned figures, the present application provides an embodiment of a page configuration apparatus, which corresponds to the embodiment of the method shown in fig. 1, and which can be applied to various electronic devices or electronic systems.
As shown in fig. 3, the page configuration apparatus 300 according to the present embodiment includes: a receiving unit 301 configured to receive an access request of a user to a target page, where the target page is maintained by a target merchant; an obtaining unit 302 configured to obtain first configuration information of the target page, the first configuration information being generated in advance based on a merchant portrait of the target merchant; a determining unit 303 configured to obtain a user representation of the user, and determine second configuration information of the target page based on the user representation; a configuration unit 304 configured to configure a presentation style of an element of the target page based on the first configuration information and the second configuration information; a returning unit 305 configured to return the configured target page to the user.
In some optional implementations of this embodiment, the first configuration information is used to indicate a presentation style of each element in the target page, and the second configuration information is used to adjust the presentation styles of some elements in the target page; and, the configuration unit 304 is further configured to: configuring the presentation style of each element in the target page based on the first configuration information; and adjusting the display style of part of elements in the target page based on the second configuration information.
In some optional implementations of this embodiment, the first configuration information is used to indicate a presentation style of a part of elements in the target page, and the second configuration information is used to indicate a presentation style of another part of elements in the target page; and, the configuration unit 304 is further configured to: configuring the presentation style of partial elements in the target page based on the first configuration information; and configuring the display style of the other part of elements in the target page based on the second configuration information.
In some optional implementation manners of this embodiment, the first configuration information is generated through the following steps: acquiring a merchant portrait of the target merchant; determining the page style of the target page based on the merchant portrait; and determining first configuration information corresponding to the page style of the target page based on preset corresponding relation information, wherein the corresponding relation information is used for indicating the corresponding relation between each page style and the first configuration information.
In some optional implementations of this embodiment, the user representation includes preference information of the user; and the preference information is obtained by the following steps: counting the historical behavior data, and determining at least one of the following items: the order rate when the product information is displayed in different display forms, the order rate when the movable poster is displayed at different positions, the order rate when the brand story is displayed at different positions, and the order rate of products recommended to the merchant; based on the determined order rates, determining at least one of: preference information for a presentation form of the product information, preference information for a presentation location of the movable poster, preference information for a presentation location of the brand story, preference information for product information recommended by the merchant.
In some optional implementations of the present embodiment, the determining unit 303 is further configured to: determining second configuration information for the target page based on the user representation, comprising: determining the display style of elements corresponding to each item of preference information in the target page based on each item of preference information in the user portrait, wherein the display style of the elements corresponding to each item of preference information comprises at least one of the following items: the display form of the product information, the display position of the target activity poster, the display position of the brand story, the display position or the display form of the product information recommended by the target merchant; and generating second configuration information based on the presentation style of the element corresponding to each item of preference information. In some optional implementations of this embodiment, the target event poster is generated by: acquiring a historical activity poster of the historical activity created by the target merchant; extracting characteristic information of each historical activity and characteristic information of posters of each historical activity; taking the characteristic information of the historical activities as input, taking the characteristic information of the historical activity posters corresponding to the input characteristic information as output, and training by utilizing a machine learning method to obtain a layout generation model; extracting feature information of a target activity currently created by the merchant, and inputting the feature information of the target activity into the layout generation model to obtain target feature information; determining the similarity between the characteristic information of each historical activity poster and the target characteristic information; and replacing the historical activity content in the historical activity poster with the highest similarity to the target characteristic information with the activity content of the target activity to obtain the target activity poster.
The device provided by the above embodiment of the application receives a browsing request of a user to a target page; then acquiring first configuration information of the target page; then acquiring a user portrait of the user, and determining second configuration information of the target page based on the user portrait; therefore, the target page can be configured based on the first configuration information and the second configuration information, and the configured target page is returned to the user. On one hand, the first configuration information is generated based on the merchant portrait, so that the merchant does not need to manually set the display styles of all elements, and the efficiency of setting the display styles of the page elements is improved. On the other hand, the second configuration information is generated based on the user portrait, so that the configured target page can show different page effects when different users browse the same page, and the page configuration effect and the flexibility of page configuration are enriched. On the other hand, the display style of the elements of the target page is determined by the user portrait and the merchant portrait, so that the display style of the elements in the target page can simultaneously accord with the style of the merchant and the habit of the user.
Referring now to FIG. 4, shown is a block diagram of a computer system 400 suitable for use in implementing the electronic devices in the electronic system of the embodiments of the present application. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 4, the computer system 400 includes a Central Processing Unit (CPU)401 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)402 or a program loaded from a storage section 408 into a Random Access Memory (RAM) 403. In the RAM 403, various programs and data necessary for the operation of the system 400 are also stored. The CPU 401, ROM 402, and RAM 403 are connected to each other via a bus 404. An input/output (I/O) interface 405 is also connected to bus 404.
The following components are connected to the I/O interface 405: an input section 406 including a keyboard, a mouse, and the like; an output section 407 including a display such as a Liquid Crystal Display (LCD) and a speaker; a storage section 408 including a hard disk and the like; and a communication section 409 including a network interface card such as a LAN card, a modem, or the like. The communication section 409 performs communication processing via a network such as the internet. A driver 410 is also connected to the I/O interface 405 as needed. A removable medium 411 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 410 as necessary, so that a computer program read out therefrom is mounted into the storage section 408 as necessary.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 409, and/or installed from the removable medium 411. The computer program performs the above-described functions defined in the method of the present application when executed by a Central Processing Unit (CPU) 401. It should be noted that the computer readable medium described herein can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The units described may also be provided in a processor, where the names of the units do not in some cases constitute a limitation of the units themselves.
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: receiving a browsing request of a user for a target page, wherein the target page is maintained by a target merchant; acquiring first configuration information of a target page, wherein the first configuration information is generated in advance based on a merchant portrait of a target merchant; acquiring a user portrait of a user, and determining second configuration information of a target page based on the user portrait; configuring a display style of an element of the target page based on the first configuration information and the second configuration information; and returning the target page obtained by configuration to the user.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (10)
1. A page display method is characterized by comprising the following steps:
receiving a browsing request of a user for a target page, wherein the target page is maintained by a target merchant;
acquiring first configuration information of the target page, wherein the first configuration information is generated in advance based on a merchant portrait of the target merchant;
acquiring a user portrait of the user, and determining second configuration information of the target page based on the user portrait;
configuring a display style of an element of the target page based on the first configuration information and the second configuration information;
and returning the configured target page to the user.
2. The method according to claim 1, wherein the first configuration information is used to indicate the presentation style of each element in the target page, and the second configuration information is used to adjust the presentation style of a part of elements in the target page; and
configuring the presentation style of the elements of the target page based on the first configuration information and the second configuration information, including:
configuring the presentation style of each element in the target page based on the first configuration information;
and adjusting the display style of partial elements in the target page based on the second configuration information.
3. The method according to claim 1, wherein the first configuration information is used for indicating a presentation style of a part of elements in the target page, and the second configuration information is used for indicating a presentation style of another part of elements in the target page; and
configuring the presentation style of the elements of the target page based on the first configuration information and the second configuration information, including:
configuring the presentation style of partial elements in the target page based on the first configuration information;
and configuring the presentation style of another part of elements in the target page based on the second configuration information.
4. The method of claim 1, wherein the first configuration information is generated by:
acquiring a merchant portrait of the target merchant;
determining a page style of the target page based on the merchant representation;
and determining first configuration information corresponding to the page style of the target page based on preset corresponding relation information, wherein the corresponding relation information is used for indicating the corresponding relation between each page style and the first configuration information.
5. The method of claim 1, wherein the user representation includes preference information for the user; and
the preference information is obtained by the following steps:
counting the historical behavior data, and determining at least one of the following: the order rate when the product information is displayed in different display forms, the order rate when the movable poster is displayed at different positions, the order rate when the brand story is displayed at different positions, and the order rate of products recommended to the merchant;
based on the determined order rates, determining at least one of: preference information for a presentation form of the product information, preference information for a presentation location of the movable poster, preference information for a presentation location of the brand story, preference information for product information recommended by the merchant.
6. The method of claim 5, wherein determining second configuration information for the target page based on the user representation comprises:
determining presentation styles of elements corresponding to the preference information in the target page based on the preference information in the user portrait, wherein the presentation styles of the elements corresponding to the preference information comprise at least one of the following items: the display form of the product information, the display position of the target activity poster, the display position of the brand story, the display position or the display form of the product information recommended by the target merchant;
and generating second configuration information based on the presentation style of the element corresponding to each item of preference information.
7. The method of claim 6 wherein the target event poster is generated by:
acquiring a historical activity poster of the historical activity created by the target merchant;
extracting characteristic information of each historical activity and characteristic information of posters of each historical activity;
taking the characteristic information of the historical activities as input, taking the characteristic information of the historical activity posters corresponding to the input characteristic information as output, and training by utilizing a machine learning method to obtain a layout generation model;
extracting feature information of a target activity currently created by the merchant, and inputting the feature information of the target activity into the layout generation model to obtain target feature information;
determining the similarity between the characteristic information of each historical activity poster and the target characteristic information;
and replacing the historical activity content in the historical activity poster with the highest similarity to the target characteristic information with the activity content of the target activity to obtain the target activity poster.
8. A page configuring apparatus, the apparatus comprising:
a receiving unit configured to receive a user access request to a target page, the target page being maintained by a target merchant;
an obtaining unit configured to obtain first configuration information of the target page, the first configuration information being generated in advance based on a merchant portrait of the target merchant;
a determining unit configured to obtain a user representation of the user, and determine second configuration information of the target page based on the user representation;
a configuration unit configured to configure a presentation style of an element of the target page based on the first configuration information and the second configuration information;
and the return unit is configured to return the configured target page to the user.
9. An electronic system, comprising:
one or more processors;
a storage device having one or more programs stored thereon,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
10. A computer-readable medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-7.
Priority Applications (2)
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| CN202010087215.7A CN111338724A (en) | 2020-02-11 | 2020-02-11 | Page configuration method and device, electronic equipment and computer readable medium |
| PCT/CN2020/119535 WO2021159719A1 (en) | 2020-02-11 | 2020-09-30 | Page configuration method and apparatus, electronic device, and computer-readable medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010087215.7A CN111338724A (en) | 2020-02-11 | 2020-02-11 | Page configuration method and device, electronic equipment and computer readable medium |
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| CN112734523A (en) * | 2021-01-11 | 2021-04-30 | 北京城市网邻信息技术有限公司 | Information display method and device, electronic equipment and computer readable medium |
| CN112883311A (en) * | 2021-02-01 | 2021-06-01 | 北京仿真中心 | Target interface generation method and device, electronic equipment and readable storage medium |
| CN113158102A (en) * | 2021-02-23 | 2021-07-23 | 北京三快在线科技有限公司 | Page configuration method and device, electronic equipment and computer readable medium |
| WO2021159719A1 (en) * | 2020-02-11 | 2021-08-19 | 北京三快在线科技有限公司 | Page configuration method and apparatus, electronic device, and computer-readable medium |
| CN113360819A (en) * | 2021-05-14 | 2021-09-07 | 山东英信计算机技术有限公司 | Page layout method and device |
| CN114528495A (en) * | 2022-04-22 | 2022-05-24 | 北京派瑞威行互联技术有限公司 | Method, device and equipment for processing operation data based on small program and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108153788B (en) * | 2016-12-02 | 2022-02-11 | 阿里巴巴集团控股有限公司 | Personalized processing method, device and system for page information |
| CN106682144B (en) * | 2016-12-20 | 2018-07-13 | 深圳壹账通智能科技有限公司 | page display method and device |
| CN108804450B (en) * | 2017-04-28 | 2022-02-01 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
| CN110147505A (en) * | 2017-08-24 | 2019-08-20 | 北京国双科技有限公司 | A kind of page display method, server and storage medium |
| CN111338724A (en) * | 2020-02-11 | 2020-06-26 | 北京三快在线科技有限公司 | Page configuration method and device, electronic equipment and computer readable medium |
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2020
- 2020-02-11 CN CN202010087215.7A patent/CN111338724A/en active Pending
- 2020-09-30 WO PCT/CN2020/119535 patent/WO2021159719A1/en active Application Filing
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| WO2021159719A1 (en) * | 2020-02-11 | 2021-08-19 | 北京三快在线科技有限公司 | Page configuration method and apparatus, electronic device, and computer-readable medium |
| CN112734523A (en) * | 2021-01-11 | 2021-04-30 | 北京城市网邻信息技术有限公司 | Information display method and device, electronic equipment and computer readable medium |
| CN112883311A (en) * | 2021-02-01 | 2021-06-01 | 北京仿真中心 | Target interface generation method and device, electronic equipment and readable storage medium |
| CN113158102A (en) * | 2021-02-23 | 2021-07-23 | 北京三快在线科技有限公司 | Page configuration method and device, electronic equipment and computer readable medium |
| CN113360819A (en) * | 2021-05-14 | 2021-09-07 | 山东英信计算机技术有限公司 | Page layout method and device |
| CN114528495A (en) * | 2022-04-22 | 2022-05-24 | 北京派瑞威行互联技术有限公司 | Method, device and equipment for processing operation data based on small program and storage medium |
| CN114528495B (en) * | 2022-04-22 | 2022-07-12 | 北京派瑞威行互联技术有限公司 | Operation data processing method, device and equipment based on small program and storage medium |
| CN116339733A (en) * | 2023-03-27 | 2023-06-27 | 天衣(北京)科技有限公司 | Application page generation method, system, electronic device and medium |
| CN116339733B (en) * | 2023-03-27 | 2023-11-28 | 天衣(北京)科技有限公司 | Application page generation method, system, electronic device and medium |
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| WO2021159719A1 (en) | 2021-08-19 |
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