CN111275495A

CN111275495A - Advertisement putting monitoring method, device and system based on block chain

Info

Publication number: CN111275495A
Application number: CN202010107456.3A
Authority: CN
Inventors: 王凡; 冯峰; 陶惠锋
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-02-21
Filing date: 2020-02-21
Publication date: 2020-06-12

Abstract

The application discloses a block chain-based advertisement delivery monitoring method, device and system, wherein the method comprises the following steps: the advertiser equipment sends advertisement putting information to the media equipment; the media equipment receives and sends advertisement delivery information to a plurality of advertisement screen equipment; the method comprises the steps that a plurality of advertisement screen devices receive advertisement putting information and execute advertisement playing operation according to the advertisement putting information to obtain advertisement playing information; the plurality of advertisement screen devices generate new blocks according to the advertisement playing information and send the new blocks to the block chain device; the block chain equipment receives and connects the new block with the current block chain to obtain a new block chain and realize the storage of the new block chain; the media device obtains the advertisement playing information by reading the new block chain and obtains the advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information. By adopting the method and the device, the efficiency and the accuracy of advertisement putting monitoring can be improved.

Description

Advertisement putting monitoring method, device and system based on block chain

Technical Field

The present application relates to the field of block chain technologies, and in particular, to a method, an apparatus, and a system for monitoring advertisement delivery based on a block chain.

Background

Currently, the process of advertisement placement monitoring is: the media equipment sends advertisement putting data to a plurality of advertisement screen equipment; the plurality of advertisement screen devices play advertisements based on the advertisement putting data to obtain advertisement playing data, and report the advertisement playing data to the media device and the third-party device respectively; and determining an advertisement putting monitoring result based on the advertisement playing data received by the media device and the advertisement playing data received by the third-party device. Because the advertisement screen devices report the advertisement playing data to the media device and the third-party device respectively, the advertisement playing data may be partially lost, so that the efficiency and the accuracy of advertisement putting monitoring are low.

Disclosure of Invention

The embodiment of the application provides an advertisement putting monitoring method, device and system based on a block chain, which are used for improving the efficiency and accuracy of advertisement putting monitoring.

In a first aspect, an embodiment of the present application provides a block chain-based advertisement delivery monitoring method, which is applied to a block chain-based advertisement delivery monitoring system including an advertiser device, a media device, multiple advertisement screen devices, and a block chain device, and the method includes:

the advertiser equipment sends advertisement putting information to the media equipment;

the media equipment receives advertisement putting information sent by the advertiser equipment and sends the advertisement putting information to the plurality of advertisement screen equipment;

the method comprises the following steps that a plurality of advertisement screen devices receive advertisement putting information sent by media devices, and execute advertisement playing operation according to the advertisement putting information to obtain advertisement playing information;

the plurality of advertisement screen devices generate new blocks according to the advertisement playing information and send the new blocks to the block chain device;

the block chain equipment receives new blocks sent by the plurality of advertisement screen equipment and connects the new blocks with the current block chain to obtain a new block chain;

the media device obtains the advertisement playing information through the new block chain and obtains the advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

In a second aspect, an embodiment of the present application provides a device for monitoring advertisement delivery based on a block chain, which is applied to a system for monitoring advertisement delivery based on a block chain, the system including an advertiser device, a media device, a plurality of advertisement screen devices, and a block chain device, and the device includes:

the advertisement main unit is used for sending advertisement putting information to the media equipment;

the media unit is used for receiving the advertisement putting information sent by the advertiser equipment and sending the advertisement putting information to the plurality of advertisement screen equipment;

the advertisement screen unit is used for receiving the advertisement putting information sent by the media equipment and executing advertisement playing operation according to the advertisement putting information to obtain advertisement playing information;

the advertisement screen unit is also used for generating a new block according to the advertisement playing information and sending the new block to the block chain equipment;

the block chain unit is used for receiving new blocks sent by a plurality of advertisement screen devices and connecting the new blocks with the current block chain to obtain a new block chain;

and the media unit is also used for obtaining advertisement playing information through the new block chain and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

In a third aspect, an embodiment of the present application provides a system for monitoring advertisement placement based on a blockchain, including a processor, a memory, a communication interface, and one or more programs, which are stored in the memory and configured to be executed by the processor, and which include instructions for performing some or all of the steps of the method of the first aspect of the embodiment of the present application.

In a fourth aspect, embodiments of the present application provide a computer-readable storage medium for storing a computer program, where the computer program is executed by a processor to implement some or all of the steps described in the method according to the first aspect of the embodiments of the present application.

In a fifth aspect, embodiments of the present application provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps as described in the method of the first aspect of embodiments of the present application. The computer program product may be a software installation package.

As can be seen, compared with the case where a plurality of advertisement screen devices report advertisement playing data to the media device and the third-party device respectively, the advertisement playing data may be partially lost, in the embodiment of the present application, the advertiser device sends advertisement delivery information to the media device; the media equipment receives and sends advertisement delivery information to a plurality of advertisement screen equipment; the method comprises the steps that a plurality of advertisement screen devices receive advertisement putting information and execute advertisement playing operation according to the advertisement putting information to obtain advertisement playing information; the plurality of advertisement screen devices generate new blocks according to the advertisement playing information and send the new blocks to the block chain device; the block chain equipment receives and connects the new block with the current block chain to obtain a new block chain and realize block chain storage; the media device obtains the advertisement playing information by reading the new block chain and obtains the advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information. Because the advertisement playing data received by the media device and the advertisement playing data received by the third-party device are not required to jointly determine the advertisement putting monitoring result, the efficiency of advertisement putting monitoring is improved. Meanwhile, the credible data accounting of the block chain is beneficial to improving the accuracy of advertisement putting monitoring.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments or the background art of the present application, the drawings required to be used in the embodiments or the background art of the present application will be described below.

Fig. 1A is a schematic structural diagram of a data sharing system according to an embodiment of the present application;

fig. 1B is a schematic structural diagram of a block chain according to an embodiment of the present disclosure;

fig. 1C is a schematic flowchart of a new block generation provided in an embodiment of the present application;

fig. 1D is a schematic architecture diagram of an advertisement placement monitoring system based on a block chain according to an embodiment of the present application;

fig. 2 is a schematic flowchart of a first method for monitoring advertisement placement based on a blockchain according to an embodiment of the present disclosure;

fig. 3 is a schematic flowchart of a second method for monitoring advertisement placement based on a blockchain according to an embodiment of the present application;

fig. 4 is a schematic flowchart of a third method for monitoring advertisement placement based on a blockchain according to an embodiment of the present application;

fig. 5 is a block diagram illustrating functional units of an advertisement placement monitoring apparatus based on a block chain according to an embodiment of the present disclosure;

fig. 6 is a schematic structural diagram of an advertisement placement monitoring system based on a block chain according to an embodiment of the present application.

Detailed description of the invention

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

The following describes embodiments of the present application in detail.

Referring to the data sharing system shown in fig. 1A, the data sharing system 100 refers to a system for performing data sharing between nodes, the data sharing system may include a plurality of nodes 101, and the plurality of nodes 101 may refer to respective clients in the data sharing system. Each node 101 may receive input information while operating normally and maintain shared data within the data sharing system based on the received input information. In order to ensure information intercommunication in the data sharing system, information connection can exist between each node in the data sharing system, and information transmission can be carried out between the nodes through the information connection. For example, when an arbitrary node in the data sharing system receives input information, other nodes in the data sharing system acquire the input information according to a consensus algorithm, and store the input information as data in shared data, so that the data stored on all the nodes in the data sharing system are consistent.

Each node in the data sharing system has a node identifier corresponding thereto, and each node in the data sharing system may store a node identifier of another node in the data sharing system, so that the generated block is broadcast to the other node in the data sharing system according to the node identifier of the other node in the following. Each node may maintain a node identifier list as shown in the following table, and store the node name and the node identifier in the node identifier list correspondingly. The node identifier may be an IP (Internet Protocol) address and any other information that can be used to identify the node, and table 1 only illustrates the IP address as an example.

Node name	Node identification
		Node 1	117.114.151.174
Node 2	117.116.189.145
		…	…
Node N	119.123.789.258

Each node in the data sharing system stores one identical blockchain. The block chain is composed of a plurality of blocks, referring to fig. 1B, the block chain is composed of a plurality of blocks, the starting block includes a block header and a block main body, the block header stores an input information characteristic value, a version number, a timestamp and a difficulty value, and the block main body stores input information; the next block of the starting block takes the starting block as a parent block, the next block also comprises a block head and a block main body, the block head stores the input information characteristic value of the current block, the block head characteristic value of the parent block, the version number, the timestamp and the difficulty value, and the like, so that the block data stored in each block in the block chain is associated with the block data stored in the parent block, and the safety of the input information in the block is ensured.

When each block in the block chain is generated, referring to fig. 1C, when the node where the block chain is located receives the input information, the input information is verified, after the verification is completed, the input information is stored in the memory pool, and the hash tree for recording the input information is updated; and then, updating the updating time stamp to the time when the input information is received, trying different random numbers, and calculating the characteristic value for multiple times, so that the calculated characteristic value can meet the following formula:

SHA256(SHA256(version+prev_hash+merkle_root+ntime+nbits+x))<TARGET

wherein, SHA256 is a characteristic value algorithm used for calculating a characteristic value; version is version information of the relevant block protocol in the block chain; prev _ hash is a block head characteristic value of a parent block of the current block; merkle _ root is a characteristic value of the input information; ntime is the update time of the update timestamp; nbits is the current difficulty, is a fixed value within a period of time, and is determined again after exceeding a fixed time period; x is a random number; TARGET is a feature threshold, which can be determined from nbits.

Therefore, when the random number meeting the formula is obtained through calculation, the information can be correspondingly stored, and the block head and the block main body are generated to obtain the current block. And then, the node where the block chain is located respectively sends the newly generated blocks to other nodes in the data sharing system where the newly generated blocks are located according to the node identifications of the other nodes in the data sharing system, the newly generated blocks are verified by the other nodes, and the newly generated blocks are added to the block chain stored in the newly generated blocks after the verification is completed.

The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as cloud service, a cloud database, cloud computing, a cloud function, cloud storage, network service, cloud communication, middleware service, domain name service, security service, CDN, and a big data and artificial intelligence platform. The terminal may be, but is not limited to, a smart phone, a tablet computer, a laptop computer, a desktop computer, a smart speaker, a smart watch, and the like. The terminal and the server may be directly or indirectly connected through wired or wireless communication, and the application is not limited herein.

Cloud technology refers to a hosting technology for unifying serial resources such as hardware, software, network and the like in a wide area network or a local area network to realize calculation, storage, processing and sharing of data.

Cloud technology (Cloud technology) is based on a general term of network technology, information technology, integration technology, management platform technology, application technology and the like applied in a Cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

A distributed cloud storage system (hereinafter, referred to as a storage system) refers to a storage system that integrates a large number of storage devices (storage devices are also referred to as storage nodes) of different types in a network through application software or application interfaces to cooperatively work by using functions such as cluster application, grid technology, and a distributed storage file system, and provides a data storage function and a service access function to the outside.

At present, a storage method of a storage system is as follows: logical volumes are created, and when created, each logical volume is allocated physical storage space, which may be the disk composition of a certain storage device or of several storage devices. The client stores data on a certain logical volume, that is, the data is stored on a file system, the file system divides the data into a plurality of parts, each part is an object, the object not only contains the data but also contains additional information such as data Identification (ID), the file system writes each object into a physical storage space of the logical volume, and the file system records storage location information of each object, so that when the client requests to access the data, the file system can allow the client to access the data according to the storage location information of each object.

The process of allocating physical storage space for the logical volume by the storage system specifically includes: physical storage space is divided in advance into stripes according to a group of capacity measures of objects stored in a logical volume (the measures often have a large margin with respect to the capacity of the actual objects to be stored) and Redundant Array of Independent Disks (RAID), and one logical volume can be understood as one stripe, thereby allocating physical storage space to the logical volume.

Referring to fig. 1D, fig. 1D is a schematic diagram of an architecture of a block chain-based advertisement delivery monitoring system according to an embodiment of the present disclosure, where the block chain-based advertisement delivery monitoring system includes an advertiser device, a media device, a plurality of advertisement screen devices, and a block chain device, where:

the advertiser equipment is used for sending advertisement putting information to the media equipment;

the media equipment is used for sending advertisement putting information to the plurality of advertisement screen equipment;

the plurality of advertisement screen devices are used for executing advertisement playing operation according to the advertisement putting information to obtain advertisement playing information;

the plurality of advertisement screen devices are also used for generating a new block according to the advertisement playing information and sending the new block to the block chain device;

the block chain equipment is used for connecting the new block with the current block chain to obtain a new block chain;

and the media equipment is also used for obtaining advertisement playing information through the new block chain and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

Referring to fig. 2, fig. 2 is a schematic flow chart of a first block chain-based advertisement delivery monitoring method according to an embodiment of the present disclosure, where the block chain-based advertisement delivery monitoring method is applied to a block chain-based advertisement delivery monitoring system including an advertiser device, a media device, a plurality of advertisement screen devices, and a block chain device, and the block chain-based advertisement delivery monitoring method includes

steps

201 and 206, and specifically includes the following steps:

201. the advertiser device sends advertisement delivery information to the media device.

202. The media device receives advertisement putting information sent by the advertiser device and sends the advertisement putting information to the plurality of advertisement screen devices.

203. And the plurality of advertisement screen devices receive the advertisement putting information sent by the media device and execute advertisement playing operation according to the advertisement putting information to obtain advertisement playing information.

In some possible embodiments, the performing, by the multiple advertisement screen devices, an advertisement playing operation according to the advertisement delivery information to obtain advertisement playing information includes:

the method comprises the steps that a plurality of advertisement screen devices execute advertisement playing operation according to advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are in one-to-one correspondence with the plurality of advertisement screen devices respectively;

or the plurality of advertisement screen devices execute advertisement playing operation according to the advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are respectively in one-to-one correspondence with the plurality of advertisement screen devices; and the plurality of advertisement screen devices select a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information.

Further, the method further comprises:

the multiple advertisement screen devices execute advertisement playing operation according to the advertisement putting information to obtain multiple advertisement screen positions, multiple advertisement screen identifications and multiple advertisement exposure times, wherein the multiple advertisement screen positions, the multiple advertisement screen identifications and the multiple advertisement exposure times are in one-to-one correspondence with the multiple advertisement screen devices respectively.

204. And the plurality of advertisement screen devices generate new blocks according to the advertisement playing information and send the new blocks to the block chain device.

205. And the block chain equipment receives the new blocks sent by the plurality of advertisement screen equipment and connects the new blocks with the current block chain to obtain a new block chain.

Further, cloud storage can be performed on the new block chain.

206. The media device obtains the advertisement playing information through the new block chain and obtains the advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

And the media equipment obtains the advertisement playing information by reading the new block chain after executing the cloud storage operation.

In some possible embodiments, the advertisement playing information includes a plurality of sets of actual advertisement playing contents, a plurality of sets of actual advertisement playing times, and a plurality of sets of actual advertisement playing durations, and the media device obtains an advertisement delivery monitoring result according to the advertisement playing information and the advertisement delivery information, including:

the media equipment selects a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information;

the media equipment analyzes the advertisement putting information to obtain the advertisement playing requirement content, the advertisement playing requirement times and the advertisement playing requirement duration of the target advertisement;

if the actual playing contents of the multiple advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the multiple advertisements of the target advertisement is the same as the advertisement required playing times of the target advertisement, and the sum of the actual playing time of the multiple advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement, the media device determines that the advertisement putting monitoring result is normal.

If at least one of the following is present: if at least one of the actual advertisement playing contents of the target advertisement is different from the advertisement required playing content of the target advertisement, the sum of the actual advertisement playing times of the target advertisement is different from the advertisement required playing time of the target advertisement, and the sum of the actual advertisement playing durations of the target advertisement is different from the advertisement required playing duration of the target advertisement, the media device determines that the advertisement putting monitoring result is abnormal.

In some possible embodiments, the advertisement playing information is a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of the target advertisement, and the media device obtains the advertisement monitoring result according to the advertisement playing information and the advertisement delivery information, including:

if the actual playing contents of the multiple advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the multiple advertisements of the target advertisement is different from the advertisement required playing times of the target advertisement, and/or the sum of the actual playing time lengths of the multiple advertisements of the target advertisement is different from the advertisement required playing time length of the target advertisement, the media device determines that the advertisement putting monitoring result is abnormal.

If at least one actual advertisement playing content in the plurality of actual advertisement playing contents of the target advertisement is different from the advertisement required playing content of the target advertisement, the sum of the actual advertisement playing times of the target advertisement is different from the advertisement required playing time of the target advertisement, and/or the sum of the actual advertisement playing time lengths of the target advertisement is different from the advertisement required playing time length of the target advertisement, the media device determines that the advertisement putting monitoring result is abnormal.

Consistent with the embodiment shown in fig. 2, please refer to fig. 3, where fig. 3 is a flowchart illustrating a second block chain-based advertisement delivery monitoring method provided in an embodiment of the present application, where the block chain-based advertisement delivery monitoring method is applied to a block chain-based advertisement delivery monitoring system including an advertiser device, a media device, a plurality of advertisement screen devices, and a block chain device, and the block chain-based advertisement delivery monitoring method includes steps 301 and 310, and specifically includes the following steps:

301. the advertiser device sends advertisement delivery information to the media device.

302. The media device receives advertisement putting information sent by the advertiser device and sends the advertisement putting information to the plurality of advertisement screen devices.

303. The method comprises the steps that a plurality of advertisement screen devices receive advertisement putting information sent by media devices, and advertisement playing operation is executed according to the advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are in one-to-one correspondence with the plurality of advertisement screen devices respectively.

Further, the method further comprises:

304. And the plurality of advertisement screen devices generate new blocks according to the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time sets and the plurality of advertisement actual playing time length sets.

305. The plurality of billboard devices send the new tile to the blockchain device.

306. And the block chain equipment receives the new blocks sent by the plurality of advertisement screen equipment and connects the new blocks with the current block chain to obtain a new block chain.

307. And the advertiser equipment obtains a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets through the new block chain.

308. The advertisement main device selects a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information.

309. The advertisement main device analyzes the advertisement putting information to obtain the advertisement required playing content, the advertisement required playing times and the advertisement required playing duration of the target advertisement.

310. If the actual playing contents of the multiple advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the multiple advertisements of the target advertisement is the same as the advertisement required playing times of the target advertisement, and the sum of the actual playing time of the multiple advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement, the advertiser equipment determines that the advertisement putting monitoring result is normal.

Step 310 is described with reference to step 206 and will not be described further herein.

It can be seen that, compared with the case that a plurality of advertisement screen devices report advertisement playing data to a media device and a third-party device respectively, in the embodiment of the present application, an advertiser device obtains a plurality of sets of actual advertisement playing contents, a plurality of sets of actual advertisement playing times and a plurality of sets of actual advertisement playing durations by reading a new block chain, selects a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of a target advertisement from the plurality of sets of actual advertisement playing contents, the plurality of sets of actual advertisement playing times and the plurality of sets of actual advertisement playing durations according to advertisement putting information, analyzes the advertisement putting information to obtain advertisement requested playing contents, advertisement requested playing times and advertisement requested playing durations of the target advertisement, if the plurality of actual advertisement playing contents of the target advertisement are all the same as the advertisement requested playing contents of the target advertisement, and if the sum of the actual playing times of the multiple advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement and the sum of the actual playing time of the multiple advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement, determining that the advertisement putting monitoring result is normal. Because the advertisement playing data received by the media device and the advertisement playing data received by the third-party device are not required to jointly determine the advertisement putting monitoring result, the efficiency of advertisement putting monitoring is improved. Meanwhile, the credible data accounting of the block chain is beneficial to improving the accuracy of advertisement putting monitoring.

Consistent with the embodiment shown in fig. 2, please refer to fig. 4, where fig. 4 is a flowchart illustrating a second block chain-based advertisement delivery monitoring method provided in the embodiment of the present application, where the block chain-based advertisement delivery monitoring method is applied to a block chain-based advertisement delivery monitoring system including an advertiser device, a media device, a plurality of advertisement screen devices, and a block chain device, and the block chain-based advertisement delivery monitoring method includes steps 401 and 411, and specifically includes the following steps:

401. the advertiser device sends advertisement delivery information to the media device.

402. The media device receives advertisement putting information sent by the advertiser device and sends the advertisement putting information to the plurality of advertisement screen devices.

403. The method comprises the steps that a plurality of advertisement screen devices receive advertisement putting information sent by media devices, and advertisement playing operation is executed according to the advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are in one-to-one correspondence with the plurality of advertisement screen devices respectively.

Further, the method further comprises:

404. And the plurality of advertisement screen devices select a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information.

405. And the plurality of advertisement screen devices generate new blocks according to the plurality of actual advertisement playing contents, the plurality of actual advertisement playing times and the plurality of actual advertisement playing time lengths of the target advertisement.

406. The plurality of billboard devices send the new tile to the blockchain device.

407. And the block chain equipment receives the new blocks sent by the plurality of advertisement screen equipment and connects the new blocks with the current block chain to obtain a new block chain.

408. The media device obtains a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement through the new block chain.

409. The media equipment sends a plurality of advertisement actual playing contents, a plurality of advertisement actual playing times and a plurality of advertisement actual playing time lengths of the target advertisement to the advertiser equipment.

410. The advertisement main device receives a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement sent by the media device, and analyzes the advertisement putting information to obtain the advertisement required playing contents, the advertisement required playing times and the advertisement required playing time lengths of the target advertisement.

411. If the actual playing contents of the multiple advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the multiple advertisements of the target advertisement is different from the advertisement required playing times of the target advertisement, and/or the sum of the actual playing time lengths of the multiple advertisements of the target advertisement is different from the advertisement required playing time length of the target advertisement, the advertisement main device determines that the advertisement putting monitoring result is abnormal.

Step 411 is described with reference to step 206 and will not be described further herein.

As can be seen, compared with the case that a plurality of advertisement screen devices report advertisement playing data to the media device and the third-party device respectively, the advertisement playing data may be partially lost, in the embodiment of the present application, the media device sends a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of the target advertisement, which are obtained by reading the new block chain, to the advertiser device; the method comprises the steps that an advertisement main device analyzes advertisement putting information to obtain advertisement required playing content, advertisement required playing times and advertisement required playing time of a target advertisement, and if a plurality of actual advertisement playing contents of the target advertisement are the same as the advertisement required playing content of the target advertisement, the sum of the actual advertisement playing times of the target advertisement is different from the advertisement required playing times of the target advertisement, and/or the sum of the actual advertisement playing time of the target advertisement is different from the advertisement required playing time of the target advertisement, an advertisement putting monitoring result is determined to be abnormal. Because the advertisement playing data received by the media device and the advertisement playing data received by the third-party device are not required to jointly determine the advertisement putting monitoring result, the efficiency of advertisement putting monitoring is improved. Meanwhile, the credible data accounting of the block chain is beneficial to improving the accuracy of advertisement putting monitoring.

Referring to fig. 5, fig. 5 is a block diagram illustrating functional units of a device for monitoring advertisement placement based on a blockchain according to an embodiment of the present application, where the device 500 for monitoring advertisement placement based on a blockchain includes:

an advertisement main unit 501, configured to send advertisement delivery information to a media device;

a media unit 502, configured to receive advertisement delivery information sent by an advertiser device, and send the advertisement delivery information to multiple advertisement screen devices;

the advertisement screen unit 503 is configured to receive advertisement delivery information sent by the media device, and execute an advertisement playing operation according to the advertisement delivery information to obtain advertisement playing information;

the advertisement screen unit 503 is further configured to generate a new block according to the advertisement playing information, and send the new block to the block chain device;

a block chain unit 504, configured to receive new blocks sent by multiple advertisement screen devices, and connect the new blocks with a current block chain to obtain a new block chain;

the media unit 502 is further configured to obtain advertisement playing information through the new block chain, and obtain an advertisement delivery monitoring result according to the advertisement playing information and the advertisement delivery information.

In some of the possible embodiments of the present invention,

the advertisement main unit 501 is further configured to obtain advertisement playing information through the new block chain;

the advertisement main unit 501 is further configured to obtain an advertisement delivery monitoring result according to the advertisement playing information and the advertisement delivery information.

In some of the possible embodiments of the present invention,

media unit 502, which is also used to send advertisement playing information to the advertiser device;

the advertisement main unit 501 is further configured to receive advertisement playing information sent by the media device, and obtain an advertisement delivery monitoring result according to the advertisement playing information and the advertisement delivery information.

In some possible embodiments, in terms of performing an advertisement playing operation according to the advertisement placement information to obtain advertisement playing information, the advertisement screen unit 503 is specifically configured to:

executing advertisement playing operation according to the advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are respectively in one-to-one correspondence with the plurality of advertisement screen devices;

or executing advertisement playing operation according to the advertisement putting information to obtain a plurality of advertisement actual playing content sets, a plurality of advertisement actual playing time sets and a plurality of advertisement actual playing time length sets, wherein the plurality of advertisement actual playing content sets, the plurality of advertisement actual playing time length sets and the plurality of advertisement actual playing time length sets are respectively in one-to-one correspondence with the plurality of advertisement screen devices; and selecting a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information.

In a possible embodiment, the advertisement playing information includes a plurality of sets of actual advertisement playing contents, a plurality of sets of actual advertisement playing times, and a plurality of sets of actual advertisement playing durations, and in terms of obtaining an advertisement placement monitoring result according to the advertisement playing information and the advertisement placement information, the media unit 502 or the advertisement main unit 501 is specifically configured to:

selecting a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of the target advertisement from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information;

analyzing the advertisement putting information to obtain the advertisement required playing content, the advertisement required playing times and the advertisement required playing duration of the target advertisement;

and if the actual playing contents of the plurality of advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the plurality of advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement, and the sum of the actual playing time of the plurality of advertisements of the target advertisement is the same as the advertisement required playing time of the target advertisement, determining that the advertisement putting monitoring result is normal.

In a possible embodiment, the advertisement playing information is a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of the target advertisement, and in terms of obtaining the advertisement placement monitoring result according to the advertisement playing information and the advertisement placement information, the media unit 502 or the advertisement main unit 501 is specifically configured to:

and if the actual playing contents of the plurality of advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the plurality of advertisements of the target advertisement is different from the advertisement required playing times of the target advertisement, and/or the sum of the actual playing time lengths of the plurality of advertisements of the target advertisement is different from the advertisement required playing time length of the target advertisement, determining that the advertisement putting monitoring result is abnormal.

Consistent with the embodiments shown in fig. 2, fig. 3 and fig. 4, please refer to fig. 6, fig. 6 is a schematic structural diagram of a blockchain-based advertisement delivery monitoring system according to an embodiment of the present application, where the blockchain-based advertisement delivery monitoring system 600 includes a processor, a memory, a communication interface, and one or more programs, the one or more programs are stored in the memory and configured to be executed by the processor, and the programs include instructions for performing the following steps:

sending advertisement putting information to the media device;

receiving advertisement putting information sent by an advertiser device, and sending the advertisement putting information to a plurality of advertisement screen devices;

receiving advertisement putting information sent by media equipment, and executing advertisement playing operation according to the advertisement putting information to obtain advertisement playing information;

generating a new block according to the advertisement playing information, and sending the new block to the block chain equipment;

receiving new blocks sent by a plurality of advertisement screen devices, and connecting the new blocks with a current block chain to obtain a new block chain;

and obtaining advertisement playing information through the new block chain, and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

In some possible embodiments, the program further comprises instructions for performing the steps of:

obtaining advertisement playing information through the new block chain;

and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

sending advertisement playing information to the advertiser equipment;

and receiving advertisement playing information sent by the media equipment, and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

In some possible embodiments, in terms of performing an advertisement playing operation according to the advertisement placement information to obtain advertisement playing information, the program includes instructions specifically configured to perform the following steps:

In some possible embodiments, the advertisement playing information includes a plurality of sets of actual advertisement playing contents, a plurality of sets of actual advertisement playing times, and a plurality of sets of actual advertisement playing durations, and the program includes instructions specifically configured to perform the following steps in terms of obtaining an advertisement placement monitoring result according to the advertisement playing information and the advertisement placement information:

In some possible embodiments, the advertisement playing information is a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of the target advertisement, and the program includes instructions specifically configured to perform the following steps in terms of obtaining an advertisement placement monitoring result according to the advertisement playing information and the advertisement placement information:

Embodiments of the present application provide a computer-readable storage medium for storing a computer program, where the computer program is executed by a processor to implement part or all of the steps of any one of the methods described in the above method embodiments.

Embodiments of the present application provide a computer program product comprising a non-transitory computer readable storage medium storing a computer program operable to cause a computer to perform some or all of the steps of any of the methods as described in the above method embodiments. The computer program product may be a software installation package.

It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus may be implemented in other manners. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the above-described division of the units is only one type of division of logical functions, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of some interfaces, devices or units, and may be an electric or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.

The integrated unit may be stored in a computer readable memory if it is implemented in the form of a software functional unit and sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application may be substantially implemented or a part of or all or part of the technical solution contributing to the prior art may be embodied in the form of a software product stored in a memory, and including several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the above-mentioned method of the embodiments of the present application. And the aforementioned memory comprises: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.

Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable memory, which may include: flash Memory disks, Read-Only memories (ROMs), Random Access Memories (RAMs), magnetic or optical disks, and the like.

The foregoing detailed description of the embodiments of the present application has been presented to illustrate the principles and implementations of the present application, and the above description of the embodiments is only provided to help understand the method and the core concept of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific implementation and application scope, and in view of the above, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A block chain-based advertisement delivery monitoring method is applied to a block chain-based advertisement delivery monitoring system comprising an advertiser device, a media device, a plurality of advertisement screen devices and a block chain device, and comprises the following steps:

the media equipment receives the advertisement putting information sent by the advertiser equipment and sends the advertisement putting information to the plurality of advertisement screen equipment;

the plurality of advertisement screen devices receive the advertisement putting information sent by the media device and execute advertisement playing operation according to the advertisement putting information to obtain advertisement playing information;

the block chain equipment receives the new blocks sent by the plurality of advertisement screen equipment and connects the new blocks with the current block chain to obtain a new block chain;

and the media equipment acquires the advertisement playing information through the new block chain and acquires an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

2. The method of claim 1, further comprising:

the advertiser equipment obtains the advertisement playing information through the new block chain;

and the advertiser equipment obtains an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

3. The method of claim 1, further comprising:

the media equipment sends the advertisement playing information to the advertiser equipment;

and the advertiser equipment receives the advertisement playing information sent by the media equipment and obtains an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

4. The method according to any one of claims 1 to 3, wherein the performing, by the plurality of advertisement screen devices, an advertisement playing operation according to the advertisement delivery information to obtain advertisement playing information includes:

the multiple advertisement screen devices execute advertisement playing operation according to the advertisement putting information to obtain multiple advertisement actual playing content sets, multiple advertisement actual playing time sets and multiple advertisement actual playing time length sets, wherein the multiple advertisement actual playing content sets, the multiple advertisement actual playing time length sets and the multiple advertisement actual playing time length sets are in one-to-one correspondence with the multiple advertisement screen devices respectively;

5. The method of claim 4, wherein the advertisement playing information includes the sets of actual advertisement playing contents, the sets of actual advertisement playing times, and the sets of actual advertisement playing durations, and the obtaining of the advertisement delivery monitoring result according to the advertisement playing information and the advertisement delivery information includes:

selecting a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing time lengths of target advertisements from the plurality of actual advertisement playing content sets, the plurality of actual advertisement playing time sets and the plurality of actual advertisement playing time length sets according to the advertisement putting information;

and if the actual playing contents of the plurality of advertisements of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual playing times of the plurality of advertisements of the target advertisement is the same as the advertisement required playing times of the target advertisement, and the sum of the actual playing time lengths of the plurality of advertisements of the target advertisement is the same as the advertisement required playing time length of the target advertisement, determining that the advertisement putting monitoring result is normal.

6. The method of claim 4, wherein the advertisement playing information includes a plurality of actual advertisement playing contents, a plurality of actual advertisement playing times and a plurality of actual advertisement playing durations of the target advertisement, and the obtaining of the advertisement monitoring result according to the advertisement playing information and the advertisement delivery information includes:

and if the actual advertisement playing contents of the target advertisement are the same as the advertisement required playing contents of the target advertisement, the sum of the actual advertisement playing times of the target advertisement is different from the advertisement required playing times of the target advertisement, and/or the sum of the actual advertisement playing durations of the target advertisement is different from the advertisement required playing duration of the target advertisement, determining that the advertisement putting monitoring result is abnormal.

7. The utility model provides an advertisement putting monitoring devices based on block chain which characterized in that is applied to the advertisement putting monitoring system based on block chain including advertiser equipment, media equipment, a plurality of advertising screen equipment and block chain equipment, the device includes:

the advertisement screen unit is further used for generating a new block according to the advertisement playing information and sending the new block to the block chain equipment;

the block chain unit is used for receiving the new blocks sent by the plurality of advertisement screen devices and connecting the new blocks with the current block chain to obtain a new block chain;

and the media unit is further used for obtaining the advertisement playing information through the new block chain and obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

8. The apparatus of claim 7,

the advertisement main unit is further configured to obtain the advertisement playing information through the new block chain;

and the advertisement main unit is also used for obtaining an advertisement putting monitoring result according to the advertisement playing information and the advertisement putting information.

9. A blockchain-based ad placement monitoring system comprising a processor, memory, a communication interface, and one or more programs stored in the memory and configured to be executed by the processor, the programs including instructions for performing some or all of the steps of the method of any of claims 1-6.

10. A computer-readable storage medium, characterized in that the computer-readable storage medium is used to store a computer program, which is executed by a processor to implement the method according to any of claims 1-6.