CN111241442B - Propaganda system and propaganda method for electric products - Google Patents
Propaganda system and propaganda method for electric products Download PDFInfo
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- 230000000694 effects Effects 0.000 claims abstract description 307
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- 230000003993 interaction Effects 0.000 claims abstract description 23
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- 230000002452 interceptive effect Effects 0.000 claims description 6
- 230000001737 promoting effect Effects 0.000 claims description 5
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
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- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
- G06T19/006—Mixed reality
Abstract
The embodiment of the invention provides a propaganda system and a propaganda method for electric products. The system comprises: a product activity manufacturing end, a product activity experience end and an electrical equipment material manufacturing end; the product activity making end is used for providing electrical product making resources for electrical equipment manufacturers, and the electrical equipment manufacturers conduct activity configuration based on the electrical product making resources and generate electrical experience activity links; the product activity experience terminal is used for carrying out activity interaction experience by the electric user through the electric experience activity link, and carrying out activity experience effect collection and user behavior statistics; the electric equipment material making end is used for generating electric equipment original materials. The advertising method is based on an advertising system. According to the embodiment of the invention, through the web-based AR/VR customized application platform, merchants can generate corresponding electric experience active links at one time without developing AR/VR activities and only by preparing corresponding activity materials and configuring corresponding activities on an open service platform.
Description
Technical Field
The invention relates to the technical field of web, in particular to a propaganda system and a propaganda method for electric products.
Background
With the rapid development of the information age, people's lives are fully filled with advertising of various large merchants, and advertising marketing means are becoming more and more. From initial face-to-face marketing, telemarketing, to current internet technology marketing, products are better driven into people's lives.
In the aspect of marketing electrical equipment products, the conventional mode probably has the following defects:
1. the traditional paper instruction marketing is based on the fact that a product display mode based on a plane cannot fully display three-dimensional product entities and a static display mode, and is lack of good interactivity, difficult to store and easy to lose.
2. Official website marketing: the access entrance threshold is higher, the static display mode is provided, the good interactivity is lacked, the three-dimensional-based product display mode is lacked at present, and the propaganda mode is single and low-efficiency.
3. WeChat public number marketing: the propaganda mode based on the characters and the pictures is single and low-efficiency, the target product needs to be searched through the keywords, the searching efficiency is low, and the interactivity of the display mode is poor.
4. Poster/leaflet/display marketing: the display content is limited by the display space greatly, the 2D plane display mode combining the pictures and texts is single, the efficiency is low, and the interactivity are lacking.
Accordingly, there is a need for a product system that addresses the marketing problems described above.
Disclosure of Invention
The embodiment of the invention provides a propaganda system and a propaganda method for electric products, which are used for solving the problems of single mode, low efficiency, poor user interaction experience and the like in the prior art by adopting a traditional marketing mode.
In a first aspect, an embodiment of the present invention provides a promotional system for an electrical product, comprising:
a product activity manufacturing end, a product activity experience end and an electrical equipment material manufacturing end; wherein:
the product activity making end is used for providing electrical product making resources for electrical equipment manufacturers, and the electrical equipment manufacturers conduct activity configuration based on the electrical product making resources and generate electrical experience activity links;
the product activity experience terminal is used for carrying out activity interaction experience by the electric user through the electric experience activity link, and collecting activity experience effects and counting user behaviors;
the electric equipment material manufacturing end is used for generating electric equipment original materials.
Preferably, the product activity making end comprises an identity authentication module, a merchant information module, an activity resource module, an activity generation module, an activity management module, an activity statistics module, a database connection module and an algorithm identification module; wherein:
The identity authentication module is used for carrying out identity authentication when the electrical equipment manufacturer logs in for the first time;
the merchant information module is used for modifying merchant personal information of the electrical equipment manufacturer;
the activity resource module is to provide web-based activity available resources to the electrical device vendor;
the activity generation module is used for generating a corresponding web-based activity based on the activity available resources;
the activity management module is used for providing unified management for all modules in the product activity making end;
the activity statistics module is used for realizing a statistics analysis function in the background;
the database connection module is used for connecting the product activity making end with a database system;
the algorithm identification module is used for providing image identification technology for the active resource module.
Preferably, the merchant information module is further configured to, if it is determined that the electrical equipment manufacturer accesses the product activity production end again within the login identity validity period, enable the electrical equipment manufacturer to automatically skip the identity verification module and access the merchant information module.
Preferably, the active resource module comprises an AR template library resource sub-module and a VR roaming resource sub-module; wherein:
The AR template library resource sub-module is used for providing resource support for creating an electrical AR activity;
the VR roaming resources submodule is to provide resource support for creating VR activities.
Preferably, the activity generating module comprises an AR activity generating unit and a panorama generating unit; wherein:
the AR activity generation unit is used for generating an electrical AR activity;
the panorama generating unit is for generating an electrical VR activity.
Preferably, the product activity experience terminal comprises a user experience identification module, an activity classification module, an electric product entity acquisition module, an electric product AR model display module, a propagation module, a merchant analysis and statistics module, an electric product identification module, a panoramic resource acquisition module and a multimedia interaction module; wherein:
the user experience identification module is used for acquiring user information so that the electrical equipment manufacturer can analyze the activity experience effect based on the user information and make a sales plan;
the activity classification module is used for distinguishing whether the current activity is AR activity or VR activity;
the electric product real object acquisition module is used for acquiring current electric equipment photos in real time;
the electrical product AR model display module is used for displaying the electrical product model configuration based on AR activities;
The propagation module is used for configuring user sharing information;
the merchant analysis and statistics module is used for counting the number of experimenters corresponding to each activity;
the electrical product identification module is used for matching the current electrical equipment photo to obtain a display identification result;
the panoramic resource acquisition module is used for acquiring panoramic picture resources;
the multimedia interaction module is used for carrying out interaction experience with a user through the electric experience active link.
Preferably, the electrical equipment material making end comprises a machine-generated material module and a manual material making module; wherein:
the machine-generated material module is used for scanning the electrical equipment through the scanner to obtain an animation model of the electrical equipment;
and the manual material making module is used for storing the acquired equipment material model in a material library.
Preferably, the machine-generated materials module includes a hand-held fine scanning sub-module, a hand-held fast scanning sub-module, a fixed full-automatic scanning sub-module, and a fixed free scanning sub-module.
In a second aspect, an embodiment of the present invention provides a propaganda method for an electrical product, including:
the electrical equipment manufacturer enters a platform login interface, and the identity authentication module completes identity authentication according to platform prompt;
The electrical equipment manufacturer performs merchant personal information operation through a merchant information module;
the electrical equipment manufacturer previews the electrical activity cases through the activity resource module to generate a previewing result;
based on the preview result, the electrical equipment manufacturer invokes an activity generation module to create an electrical activity; wherein the electrical activity includes AR activity and VR activity;
generating an electrical experience activity link based on the electrical activity, and embedding the electrical experience activity link into a propaganda platform by the electrical equipment manufacturer for the user to experience the electrical activity;
the electrical equipment manufacturer performs management operation of the electrical activity through an activity management module;
and counting the state of the electrical activity by an activity counting module and generating a data report.
Preferably, the method further comprises:
the user enters an active page through the electrical experience active link;
acquiring user information through a user experience identification module so as to enable a propagation module to carry out sharing configuration;
based on the user information, the electrical equipment manufacturer counts the number of experimenters corresponding to each activity through a merchant analysis and statistics module, and analyzes the experience effect of the activity;
Selecting to enter an AR activity experience page or enter a VR activity experience page through an activity classification module;
if the user enters an AR activity experience page, the current electrical equipment photo is obtained by an electrical product real object obtaining module;
matching by an electrical product identification module based on the current electrical equipment photo to obtain a display identification result;
based on the display identification result, carrying out product AR model configuration display by an electric product AR model display module;
if the user enters the VR activity experience page, entering panoramic roaming display through a panoramic resource acquisition module;
and after the user enters the panoramic roaming display, carrying out interactive experience through a multimedia interaction module.
According to the propaganda system and the propaganda method for the electric product, provided by the embodiment of the invention, through the web-based AR/VR customized application platform, merchants can generate corresponding electric experience activity links at one time without developing AR/VR activities and only by preparing corresponding activity materials and configuring corresponding activities on an open service platform.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
FIG. 1 is a block diagram of a promotional system for an electrical product according to an embodiment of the present invention;
FIG. 2 is a functional schematic diagram of a product activity making end module according to an embodiment of the present invention;
FIG. 3 is a functional schematic diagram of a product activity experience module according to an embodiment of the present invention;
FIG. 4 is an explanatory diagram of a relationship between a product activity production end and a product activity experience end according to an embodiment of the present invention;
FIG. 5 is a flowchart of a propaganda method for an electrical product according to an embodiment of the present invention;
fig. 6 is a flowchart of another propaganda method for electric products according to an embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments of the present invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The embodiment of the invention aims to provide a customizable industry open application platform for manufacturing AR/VR activities and a technology for providing electric experience materials for electric equipment enterprises or merchants, and aims to solve the problems of old marketing modes and poor interactivity of traditional electric equipment. The traditional electrical equipment cannot better walk into the visual field of people in propaganda and can only see pictures or videos of the electrical equipment, so that various technologies for manufacturing 3D animation model materials of the electrical equipment are provided, and better marketing means are provided for electrical enterprises or merchants by combining the application platform.
Specifically, the embodiment of the invention provides a web-based electric product propaganda system adopting an AR/VR technology, which is mainly divided into two marketing means of AR and VR:
AR technology, also known as augmented reality technology, is a technology that combines virtual world information with real world information in order to enhance a person's understanding and experience of a real environment. Through combining AR technology with advertisement marketing, can let the user actively participate in the activity, strengthen the interest to reach the purpose that improves interactivity and user participation. AR technology may give users a better understanding of electrical devices and may experience 3D models of devices to increase interactivity. Compared with the characteristics that the traditional paper instruction is difficult to store and easy to lose, the Web AR technology utilizes a link mechanism, codes are stored on a server, experiences can be carried out only by users accessing the links, and the like, and the Web AR technology is easier to store and modify. Similarly, the Web VR code is stored in the server, so that the Web VR code is not easy to lose, and a user can comprehensively browse layout patterns of sites and the like. Compared with the characteristics of static access mode, lack of mobility and the like of the official website marketing, the Web AR can embed the 3D model into an electric introduction page of the website, so that the 3D model can be displayed at the PC end or the mobile end, and the interactivity of the website is enhanced. Poster/leaflet/placard marketing, while more interactive in style than traditional specifications, is also a static picture. The Web AR technology can convert static pictures into a 3D animation model, and a user can experience vivid posters equivalent to electronic edition only by using a mobile phone. Similarly, in WeChat public number marketing, links of different products of Web AR can be put in, so that the WeChat public number marketing has more interactivity compared with the original graphic display.
The VR technology is also called as a virtual reality technology, and the traditional virtual reality technology depends on hardware devices such as helmets too much, and is used as a VR terminal, but has high price cost and is of a very heavy level, so that the VR technology is only suitable for specific scenes (such as experience of specific scenes in a exhibition), is not suitable for providing VR experience for large-scale user groups in recent years, and has great obstruction to popularization of the virtual reality technology. Therefore, a solution of VR panorama technology based on a web side is provided, on one hand, the functional requirements of VR technology immersive experience are fused, and on the other hand, the dependence on hardware equipment is reduced. The VR panorama realization based on the web side reflects the advantages of portability and light weight, and is a real-time dynamic display technology based on image modeling and rendering. As an emerging rich media technology, the biggest difference between the technology and the traditional streaming media such as video, sound, pictures and the like is "operable and interactable". VR panorama is to take live-action pictures by a single-lens camera or street view car, and through special splicing and processing, the commodity and the scene can be presented without dead angle when 720 degrees roaming is realized. So that the viewer can enter the scene as if he were in the scene at the first person viewing angle. The method has very important application scenes in various business fields, such as home industry, automobile industry, tourism industry, industrial electric industry and the like, so that customers can feel the full view of factories and products in a remote online multi-angle three-dimensional mode.
In addition, the embodiment of the invention further comprises a customized application platform based on web AR/VR, merchants do not need to develop AR/VR interaction by themselves, only need to prepare corresponding activity materials, and can generate corresponding electric experience activity links at one time by setting corresponding activities on an open service platform. The means enables marketing schemes of electric equipment providers to be spread more rapidly and the effect to be more excellent.
In order to achieve the above purpose, the embodiment of the invention provides a web AR/VR-based open manufacturing platform for an electric product activity, and various methods for generating electric product materials for AR/VR activity display. The manufacturing platform can be used for visual customization of various AR/VR activities of power supply product enterprises or merchants, is free from programming and light, and is suitable for various applications such as App, webpage and the like in a cross-platform mode.
Fig. 1 is a schematic diagram of a propaganda system for an electrical product according to an embodiment of the present invention, as shown in fig. 1, including:
a product activity manufacturing end, a product activity experience end and an electrical equipment material manufacturing end; wherein:
the product activity making end is used for providing electrical product making resources for electrical equipment manufacturers, and the electrical equipment manufacturers conduct activity configuration based on the electrical product making resources and generate electrical experience activity links;
the product activity experience terminal is used for carrying out activity interaction experience by the electric user through the electric experience activity link, and collecting activity experience effects and counting user behaviors;
the electric equipment material manufacturing end is used for generating electric equipment original materials.
Specifically, the production platform firstly provides a production end of a product activity and is mainly responsible for providing production resources for electrical equipment manufacturers, then further carries out product configuration and generates related links of the product propaganda activity so as to be used for interactive experience by users;
correspondingly, the product activity experience end is provided for the electric user, so that the user can conveniently perform interactive activity experience through the activity links displayed on the experience end, collect subsequent experience effects of the activity and perform user behavior statistics, so that equipment manufacturers can analyze the results and assign and adjust sales plans;
The manufacturing end of the electrical equipment material is specially used for manufacturing the original material of the electrical equipment, and material support is provided for the manufacturing platform to perform subsequent activities.
According to the embodiment of the invention, through the web-based AR/VR customized application platform, merchants can generate corresponding electric experience active links at one time without developing AR/VR activities and only by preparing corresponding activity materials and configuring corresponding activities on an open service platform.
Based on the above embodiment, the product activity making end comprises an identity authentication module, a merchant information module, an activity resource module, an activity generating module, an activity management module, an activity statistics module, a database connection module and an algorithm identification module; wherein:
the identity authentication module is used for carrying out identity authentication when the electrical equipment manufacturer logs in for the first time;
the merchant information module is used for modifying merchant personal information of the electrical equipment manufacturer;
the activity resource module is to provide web-based activity available resources to the electrical device vendor;
the activity generation module is used for generating a corresponding web-based activity based on the activity available resources;
The activity management module is used for providing unified management for all modules in the product activity making end;
the activity statistics module is used for realizing a statistics analysis function in the background;
the database connection module is used for connecting the product activity making end with a database system;
the algorithm identification module is used for providing image identification technology for the active resource module.
And the merchant information module is further used for enabling the electrical equipment manufacturer to automatically skip the identity verification module and access the merchant information module if judging that the electrical equipment manufacturer accesses the product activity making end again in the login identity validity period.
The active resource module comprises an AR template library resource sub-module and a VR roaming resource sub-module; wherein:
the AR template library resource sub-module is used for providing resource support for creating an electrical AR activity;
the VR roaming resources submodule is to provide resource support for creating VR activities.
The activity generation module comprises an AR activity generation unit and a panorama generation unit; wherein:
the AR activity generation unit is used for generating an electrical AR activity;
the panorama generating unit is for generating an electrical VR activity.
Specifically, as shown in fig. 2, the functional modules of the electrical AR/VR activity production end mainly include: the system comprises an identity authentication module, a merchant information module, an activity resource module, an activity generation module, an activity management module, an activity statistics module, a database connection module and an algorithm identification module, wherein:
the authentication module is used for requesting the user of the electrical equipment manufacturer to log in when logging in the Web AR/VR electrical product activity open production platform for the first time, and the authentication module is used for authenticating the identity of the user and determining whether to allow the user to log in the electrical AR/VR activity production end platform;
the merchant information functional module is that a merchant can initiate a request for modifying personal information of the merchant in the merchant information module, wherein common requests comprise modification of a binding mobile phone number, modification of a password, modification of a merchant address and the like, and particularly, when an electric equipment manufacturer user passing through the identity verification module accesses the system again within the login identity validity period, the identity verification module can be automatically skipped to directly access the merchant information module;
the active resource module contains a series of available resources for quick production of Web AR/VR activities, and mainly comprises: the method comprises the following steps of providing two major parts of AR template library resources and VR roaming resources, wherein the AR template library resources are used for providing resource support for creating electric AR activities, and correspondingly, the VR roaming resources are used for providing resource support for creating electric VR activities;
The activity generating module is used for calling the activity generating module by utilizing the activity resources provided by the activity resource module, so that the corresponding Web AR/VR activity can be generated quickly, and the module comprises: the AR activity generating unit and the panorama generating unit can respectively generate an electric AR activity and an electric VR activity, and after the AR/VR activity is generated by the activity generating module, a link for creating the activity is also generated, and two forms of a webpage link and a two-dimensional code link can be called;
the activity management module is a module for uniformly managing all the electric AR/VR activities, wherein the module can check the activity resources related to the electric AR/VR activities which are created before and can carry out the operation of secondary modification of the activity resources, such as modifying the model display of the electric equipment, modifying the roaming resources of the panorama and the like, and can be operated and realized in the module;
the activity statistics module is mainly used for realizing the function of statistical analysis in the background, each created electrical AR/VR activity has a set of independent information, and common information comprises activity access quantity, the occupation ratio of different systems of an access user, the jump rate and the like. Besides supporting text display, the method can also support displaying the activity information in a chart form, so that the method is more convenient and visual;
The database connection module is mainly responsible for a module connected with the database system by the Web AR/VR active open manufacturing platform and provides AR/VR related active resources for the active resource module;
the algorithm identification module is mainly used in cooperation with the active resource module and provides an image identification technology for the active resource module.
Based on any one of the above embodiments, the product activity experience end includes a user experience identification module, an activity classification module, an electrical product entity acquisition module, an electrical product AR model display module, a propagation module, a merchant analysis and statistics module, an electrical product identification module, a panoramic resource acquisition module, and a multimedia interaction module; wherein:
the user experience identification module is used for acquiring user information so that the electrical equipment manufacturer can analyze the activity experience effect based on the user information and make a sales plan;
the activity classification module is used for distinguishing whether the current activity is AR activity or VR activity;
the electric product real object acquisition module is used for acquiring current electric equipment photos in real time;
the electrical product AR model display module is used for displaying the electrical product model configuration based on AR activities;
the propagation module is used for configuring user sharing information;
The merchant analysis and statistics module is used for counting the number of experimenters corresponding to each activity;
the electrical product identification module is used for matching the current electrical equipment photo to obtain a display identification result;
the panoramic resource acquisition module is used for acquiring panoramic picture resources;
the multimedia interaction module is used for carrying out interaction experience with a user through the electric experience active link.
Specifically, as shown in fig. 3, the electrical product experience end function module mainly includes: user experience recognition module, activity classification module, electric product entity acquisition module, electric product AR model show module, propagation module, merchant analysis statistics module, electric product recognition module, panorama resource acquisition module, two module function nine modules of multimedia interaction module, wherein:
the user experience identification module is used for acquiring information of the experimenters, so that an electrical enterprise or a merchant can utilize the information to analyze the effect of the current marketing activity and make a better marketing plan, for example, the sex proportion, age proportion, region distribution and other characteristics of the experimenters can be analyzed according to the information returned by the module;
the activity classification module is used for distinguishing whether the current activity type is AR or VR activity;
The electronic product real object acquisition module is used for acquiring photos of the current electronic equipment in real time, wherein the electronic equipment can be real objects or pictures on websites or propaganda books, and the module inputs the objects to be scanned into the electronic equipment identification module in real time for AI identification;
the AR model display module of the electrical product is used for configuring an AR active electrical product model and comprises operations such as rendering, loading and the like of model materials, the module can also display contents after a user selects to skip animation, and the contents comprise merchant links and videos and the like configured by the user in the background, wherein the merchant links and videos can be electric enterprises or merchant official links or propaganda videos, meanwhile, a 3D model can be displayed at a computer end, and the user can directly click to view and the like at the computer end or perform a series of operations such as interaction with the model;
the propagation module is used for configuring sharing pictures, sharing links, sharing text descriptions and the like when users share. The propagation among experienters is facilitated, so that the propaganda effect of the product is improved;
the merchant analysis and statistics module is used for counting the specific number of experimenters corresponding to each activity, and is combined with the user experience identification module to complete a background statistics function;
The electric product identification module is used for processing the pictures intercepted by the electric product physical acquisition module so as to determine which model materials, propaganda materials and the like are to be displayed for a user. The identified pictures can be newly pushed products or company logo, various scenes can be identified, and different model materials and propaganda materials are displayed for the user according to different scenes;
the panoramic resource acquisition module is used for reading panoramic picture slice resources according to the corresponding panoramic roaming ID value after a user clicks to enter panoramic roaming, and splicing and displaying complete panoramic roaming in the browser;
the multimedia interaction module is used for clicking resources such as pictures, characters, videos, 3D models and the like embedded in the experience panorama after the user enters the panorama roaming, and carrying out interaction experience with the user.
Fig. 4 is a diagram illustrating a relationship between a product activity making end and a product activity experience end provided by an embodiment of the present invention, and as can be seen from fig. 4, after an electrical equipment manufacturer completes a self-defined AR/VR activity, an activity link is generated, and a user experiences an AR/VR activity at the activity experience end through a WeChat public number, a WeChat client, a PC end, a WeChat applet, an h5 embedded in a corporate network, and the like.
Based on any one of the above embodiments, the electrical equipment material making terminal includes a machine-generated material module and a manually-made material module; wherein:
the machine-generated material module is used for scanning the electrical equipment through the scanner to obtain an animation model of the electrical equipment;
and the manual material making module is used for storing the acquired equipment material model in a material library.
The machine-generated material module comprises a hand-held fine scanning sub-module, a hand-held rapid scanning sub-module, a fixed full-automatic scanning sub-module and a fixed free scanning sub-module.
Specifically, in order to obtain an electrical activity original material, the embodiment of the invention adopts an electrical equipment material manufacturing end, which comprises a machine-generated material module and a manual material manufacturing module, wherein:
the machine-generated material module obtains a physical animation model through machine scanning, specifically uses a scanner, supports four scanning modes of handheld fine scanning, handheld rapid scanning, fixed full-automatic scanning and fixed free scanning, freely meets the 3D scanning modeling requirements of medium and small-size physical objects, can select a handheld fine scanning mode with emphasis accuracy or a handheld rapid scanning mode with emphasis efficiency according to requirements, supports outputting standard data formats such as STL and OBJ, and the like, and can be imported into equipment such as a 3D printer, a laser internal carving machine and the like and also supports importing most three-dimensional design software on the market. The scanner can be used for scanning the actual electrical equipment, and then an animation model of the related electrical equipment is generated as an AR propaganda material of the electrical equipment;
The manual material making module is characterized in that a 3D model making person stores the made models, such as fbx, dea and the like, on the oss of the Arin cloud through selecting a material library, and can also customize a usdz model for storage and use, and enterprises can select the animation which the enterprises want to show in the material library of the platform when customizing AR activities.
Fig. 5 is a flowchart of a propaganda method for an electrical product according to an embodiment of the present invention, where, as shown in fig. 5, the propaganda method includes:
s101, an electrical equipment manufacturer enters a platform login interface, and identity authentication is completed by an identity authentication module according to platform prompt;
specifically, for an electrical device vendor who wants to access the Web AR/VR electronics marketing campaign production platform, the system platform may prompt the identity to log in, otherwise, the relevant operations for the electrical AR/VR campaign cannot be performed. The identity authentication module is responsible for comparing the identity information submitted by the merchant with the merchant real information in the local database at the moment, and the identity authentication module can be allowed to log in the platform system after verification is successful.
S102, the electrical equipment manufacturer performs merchant personal information operation through a merchant information module;
specifically, after the merchant of the electrical equipment manufacturer successfully logs in the platform system, the operation related to the personal information can be performed, and after the merchant information module receives the inquiry request of the merchant, the detailed information of the account is read according to the account number of the electrical equipment manufacturer which is logged in currently and the account number includes important basic information such as a user name, a mailbox and the like; the identity information or the password of the database can be modified according to the modification operation of the account information; in particular, for the logged-in user, when accessing the production end platform again, the identity verification module is bypassed, and the user automatically enters the merchant information module.
S103, the electrical equipment manufacturer previews the electrical activity cases through the activity resource module to generate a previewing result;
specifically, the logged-in business account number may also be used to preview relevant electrical AR activity cases before the electrical AR activity is created. The mobile terminal comprises an AR template library resource and VR roaming resource, wherein the AR template library resource is used for storing the VR roaming resource, the VR roaming resource is used for storing the AR roaming resource, the AR roaming resource is used for storing the VR roaming resource, and the VR roaming resource is used for storing the VR roaming resource. The database connection module is responsible for connecting the database, displaying AR/VR resources in the database to a user for browsing, and the algorithm identification module is used for providing an image identification technology for AR scanning, so that the corresponding electric AR model can be displayed after successful identification.
S104, based on the preview result, the electrical equipment manufacturer calls an activity generation module to create an electrical activity; wherein the electrical activity includes AR activity and VR activity;
specifically, when the electrical equipment manufacturer is satisfied with the case display effect in the activity resource module and wants to create the AR/VR activity of the electrical equipment, the activity generation module of the platform system can be called to create the self electrical AR/VR activity of the user, the activity generation module comprises an AR activity generation unit and a panorama generation unit, the two parts of the AR activity and the VR activity are correspondingly created respectively, the user can create the corresponding AR/VR activity only by selecting one of the two activity generation units according to different requirements of the user, and the activity generation module can remind the electrical equipment manufacturer to create different configuration materials required by the AR/VR activity according to different selections of merchants, including character information to be displayed, an electrical equipment model file, panorama roaming resources, VR video resources and the like.
S105, generating an electrical experience activity link based on the electrical activity, and embedding the electrical experience activity link into a propaganda platform by the electrical equipment manufacturer for the user to experience the electrical activity;
specifically, after the event is created, the platform system background generates an event number, and generates an event entry link and an event two-dimensional code of the electrical AR/VR event, so that an enterprise merchant can embed the event link or the event two-dimensional code into various APP, web, H5 webpage or on a platform such as WeChat public number, and a user can enter the event entry to perform AR/VR experience of the corresponding event by directly accessing the link or scanning the two-dimensional code.
S106, the electrical equipment manufacturer performs management operation of the electrical activities through an activity management module;
specifically, after the electrical AR/VR activity is successfully created, operations such as checking, canceling, modifying the activity resources, for example, modifying the AR model display of the electrical equipment, modifying the panorama of the VR, modifying the online date of the activity, and the like can be performed in the activity management module.
And S107, counting the state of the electrical activity by an activity counting module and generating a data report.
Specifically, the electrical activity states are divided into an activity online state and an activity offline state, during the period of the electrical AR/VR activity online, the activity state is changed into a time-in-progress state, during the period, each access of each user to an activity link or a two-dimensional code is recorded by a background, and common record information includes activity access quantity, the occupation ratio of different systems of the access user, the jump rate and the like; after the electric AR/VR is in the off-line state, the activity state is changed to the finished state, and the activity statistics module is responsible for generating a related data report of the electric AR/VR according to the information recorded by the previous system, so that two modes of text display and chart display are supported, and enterprises and merchants can conveniently predict the target audience group of the current electric product.
Based on any of the foregoing embodiments, fig. 6 is a flowchart of another propaganda method for an electrical product according to an embodiment of the present invention, and as shown in fig. 6, the method further includes:
s201, the user enters an active page through the electrical experience active link;
specifically, the user obtains the AR/VR active link at the experience end, so that the user can enter an active page, enterprises and merchants can embed the link into various scenes, such as the experience link in an electric product WeChat public number menu bar, the experience link is put on a front page or a propaganda poster of an electric official network in a two-dimensional code mode, the link is embedded into an enterprise exclusive APP in an h5 link mode, the WeChat applet is embedded, and the like.
S202, acquiring user information through a user experience identification module so as to enable a propagation module to perform sharing configuration;
specifically, after the user clicks the active link, the user experience identification firstly authenticates the WeChat user, and obtains relevant information of the user for the sharing configuration of the propagation module, so that the experimenter can perform sharing operation on each page.
S203, based on the user information, the electrical equipment manufacturer counts the number of experimenters corresponding to each activity through a merchant analysis and statistics module, and analyzes the experience effect of the activity;
specifically, after the user information is obtained, the merchant analysis and statistics module records the access information of the users, and each user records the pv quantity once for each electric product activity, so that the background of the enterprise can predict which crowd is the current audience of the electric product.
S204, selecting to enter an AR activity experience page or enter a VR activity experience page through an activity classification module;
specifically, the activity classification module distinguishes whether the AR or VR activity is currently active and enters the corresponding activity experience page.
S205, if the user enters an AR activity experience page, acquiring a current electrical equipment photo by an electrical product object acquisition module;
Specifically, for AR activities, the electric product object acquisition module can call the terminal camera, and the captured electric equipment pictures are transmitted to the electric product identification module according to a certain frequency, so that preparation work before electric equipment identification is completed. The acquired image is firstly transmitted to a remote server, and the electric product identification module matches the acquired image with the image to be scanned which is already set in the background by utilizing edge calculation.
S206, matching by an electrical product identification module based on the current electrical equipment photo to obtain a display identification result;
specifically, after the electric product identification module is successfully matched, the electric product AR model display module reads a model material link of the electric equipment.
S207, based on the display identification result, carrying out product AR model configuration display by an electric product AR model display module;
specifically, the model material links are selected by the user in the background, and the models in the background can be machines or manually-made models, and the models are selected by the user after being uploaded. The model material comprises 3D display of electrical equipment, a series of actions such as dragging, zooming and the like can be performed on a screen, plane detection can be performed to achieve the positioning effect, for example, part of electrical products can be positioned on the ground of the current environment, photographing can be performed to achieve the augmented reality effect, the AR model display module of the electrical products can display 3D models of the electrical products for users at a PC end, for example, the 3D models are embedded into a official network, and the users can directly click corresponding pictures to enter the model display interface when browsing the official network.
Or, the user clicks a "skip animation" button in the electric product AR model display module, so as to display other propaganda materials, including video explanation of the electric device and introduction video of the enterprise, and the like, and also can be a purchase link of the current electric device, and the like.
S208, if the user enters a VR activity experience page, entering panoramic roaming display through a panoramic resource acquisition module;
specifically, for VR activities, a user clicks a corresponding link to enter panoramic roaming display, so that panoramic roaming can be experienced by dragging, magnifying and shrinking multi-azimuth immersion.
S209, waiting for the user to enter the panoramic roaming display, and carrying out interactive experience through a multimedia interaction module.
Specifically, after the user enters panoramic roaming, the user can freely click interaction to watch detailed contents such as videos, pictures, webpages, characters and the like for hot spots in roaming.
The apparatus embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.
From the above description of the embodiments, it will be apparent to those skilled in the art that the embodiments may be implemented by means of software plus necessary general hardware platforms, or of course may be implemented by means of hardware. Based on this understanding, the foregoing technical solution may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a computer readable storage medium, such as ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method described in the respective embodiments or some parts of the embodiments.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present invention, and are not limiting; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (6)
1. A promotional system for an electrical product, comprising: a product activity manufacturing end, a product activity experience end and an electrical equipment material manufacturing end; wherein:
the product activity making end is used for providing electrical product making resources for electrical equipment manufacturers, and the electrical equipment manufacturers conduct activity configuration based on the electrical product making resources and generate electrical experience activity links;
the product activity experience terminal is used for carrying out activity interaction experience by the electric user through the electric experience activity link, and collecting activity experience effects and counting user behaviors;
the electric equipment material manufacturing end is used for generating electric equipment original materials;
the activity resource module is to provide web-based activity available resources to the electrical device vendor;
the activity generation module is used for generating a corresponding web-based activity based on the activity available resources;
the active resource module comprises an AR template library resource sub-module and a VR roaming resource sub-module; wherein:
the AR template library resource sub-module is used for providing resource support for creating an electrical AR activity;
the VR roaming resource sub-module is used for providing resource support for creating VR activities;
The activity generation module comprises an AR activity generation unit and a panorama generation unit; wherein:
the AR activity generation unit is used for generating an electrical AR activity;
the panorama generation unit is to generate an electrical VR activity;
the product activity experience terminal comprises a user experience identification module, an activity classification module, an electric product entity acquisition module, an electric product AR model display module, a propagation module, a merchant analysis and statistics module, an electric product identification module, a panoramic resource acquisition module and a multimedia interaction module; wherein:
the user experience identification module is used for acquiring user information so that the electrical equipment manufacturer can analyze the activity experience effect based on the user information and make a sales plan;
the activity classification module is used for distinguishing whether the current activity is AR activity or VR activity;
the electric product real object acquisition module is used for acquiring current electric equipment photos in real time;
the electrical product AR model display module is used for displaying the electrical product model configuration based on AR activities;
the propagation module is used for configuring user sharing information;
the merchant analysis and statistics module is used for counting the number of experimenters corresponding to each activity;
The electrical product identification module is used for matching the current electrical equipment photo to obtain a display identification result;
the panoramic resource acquisition module is used for acquiring panoramic picture resources;
the multimedia interaction module is used for carrying out interaction experience with a user through the electric experience active link.
2. The propaganda system for electric product according to claim 1 in which said product creation side includes an identity authentication module, a merchant information module, an activity resource module, an activity generation module, an activity management module, an activity statistics module, a database connection module, and an algorithm identification module; wherein:
the identity authentication module is used for carrying out identity authentication when the electrical equipment manufacturer logs in for the first time;
the merchant information module is used for modifying merchant personal information of the electrical equipment manufacturer;
the activity management module is used for providing unified management for all modules in the product activity making end;
the activity statistics module is used for realizing a statistics analysis function in the background;
the database connection module is used for connecting the product activity making end with a database system;
The algorithm identification module is used for providing image identification technology for the active resource module.
3. The system according to claim 2, wherein the merchant information module is further configured to cause the electrical equipment manufacturer to automatically skip the identity verification module and access the merchant information module if it is determined that the electrical equipment manufacturer accesses the product event making end again within the login identity validity period.
4. The promotion system for electrical products of claim 1, wherein the electrical equipment material making side includes a machine-generated material module and a manually-made material module; wherein:
the machine-generated material module is used for scanning the electrical equipment through the scanner to obtain an animation model of the electrical equipment;
and the manual material making module is used for storing the acquired equipment material model in a material library.
5. The promotional system for an electrical product of claim 4 wherein said machine-generated materials module comprises a hand-held fine scan sub-module, a hand-held fast scan sub-module, a fixed full-automatic scan sub-module, and a fixed free scan sub-module.
6. A promotional method for an electrical product, comprising:
the electrical equipment manufacturer enters a platform login interface, and the identity authentication module completes identity authentication according to platform prompt;
the electrical equipment manufacturer performs merchant personal information operation through a merchant information module;
the electrical equipment manufacturer previews the electrical activity cases through the activity resource module to generate a previewing result;
based on the preview result, the electrical equipment manufacturer invokes an activity generation module to create an electrical activity; wherein the electrical activity includes AR activity and VR activity;
generating an electrical experience activity link based on the electrical activity, and embedding the electrical experience activity link into a propaganda platform by the electrical equipment manufacturer for the user to experience the electrical activity;
the electrical equipment manufacturer performs management operation of the electrical activity through an activity management module;
the activity statistics module is used for counting the state of the electrical activity and generating a data report;
the method for the user to experience the electrical activity comprises the following steps:
the user enters an active page through the electrical experience active link;
acquiring user information through a user experience identification module so as to enable a propagation module to carry out sharing configuration;
Based on the user information, the electrical equipment manufacturer counts the number of experimenters corresponding to each activity through a merchant analysis and statistics module, and analyzes the experience effect of the activity;
selecting to enter an AR activity experience page or enter a VR activity experience page through an activity classification module;
if the user enters an AR activity experience page, the current electrical equipment photo is obtained by an electrical product real object obtaining module;
matching by an electrical product identification module based on the current electrical equipment photo to obtain a display identification result;
based on the display identification result, carrying out product AR model configuration display by an electric product AR model display module;
if the user enters the VR activity experience page, entering panoramic roaming display through a panoramic resource acquisition module;
and after the user enters the panoramic roaming display, carrying out interactive experience through a multimedia interaction module.
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