CN111210302A - Newspaper fragment marketing method and system, server and medium - Google Patents
Newspaper fragment marketing method and system, server and medium Download PDFInfo
- Publication number
- CN111210302A CN111210302A CN201911386960.5A CN201911386960A CN111210302A CN 111210302 A CN111210302 A CN 111210302A CN 201911386960 A CN201911386960 A CN 201911386960A CN 111210302 A CN111210302 A CN 111210302A
- Authority
- CN
- China
- Prior art keywords
- newspaper
- data
- target
- target customer
- customer data
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a newspaper fragmented promotion method and system, a server and a storage medium, which acquire target customer data by screening household data, thereby effectively reducing the labor input cost of acquiring the customer data by the existing news agency through the complete manual visit, improving the acquisition rate of the target customer data, and simultaneously avoiding the malicious competition among the newspaper sales agency by evenly distributing the target customers according to the regional distribution of the newspaper sales agency.
Description
Technical Field
The invention relates to the technical field of newspaper sales, in particular to a newspaper fragment sales promotion method and system, a server and a storage medium.
Background
At present, a method for newspaper sales of news agencies generally prints newspapers according to target customer data, then distributes the newspapers according to predetermined shares of newspaper sales agent stores, and each newspaper sales agent store completes sales respectively.
Disclosure of Invention
In view of this, embodiments of the present invention provide a newspaper splitting promotion method and system, a server, and a storage medium, so as to solve technical problems that an existing news agency has a high labor investment cost for obtaining customer data by a complete manual visit through a newspaper sales agent, and malicious competition exists among the newspaper sales agent.
The first aspect of the embodiment of the invention provides a newspaper fragmented promotion method, which comprises the following steps:
acquiring nationwide household registration data from a third-party institution;
setting a target customer screening keyword, and screening household registration data according to the keyword to obtain target customer data;
evenly distributing target customers according to regional distribution of newspaper sales agencies;
and the newspaper sales agent stores carry out visit investigation on the target customers in the distribution area, and further improve the target customer data according to the visit investigation result to obtain effective target customer data.
In a second aspect of the embodiments of the present invention, a newspaper segment promotion system is provided, where the newspaper segment promotion system includes the following functional modules:
a data acquisition module configured to acquire national household data from a third party institution;
the data screening module is configured to set a target customer screening keyword, and screen the household registration data according to the keyword to obtain target customer data;
the data distribution module is configured to evenly distribute the target customers according to the regional distribution of the newspaper sales agent;
and the data perfecting module is configured to carry out a visit survey on the target clients in the distribution area to which the newspaper sales agent stores belong, and further perfects the target client data according to the visit survey result to obtain effective target client data.
In a third aspect of the embodiments of the present invention, there is provided a server, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of the newspaper segment marketing method as described above when executing the computer program.
In a fourth aspect of the embodiments of the present invention, a computer-readable storage medium is provided, where a computer program is stored, and the computer program, when executed by a processor, implements the steps of the newspaper segment marketing method as described above.
The newspaper fragmented promotion method, the newspaper fragmented promotion system, the server and the storage medium provided by the invention have the advantages that the target customer data is obtained by screening the household data, so that the labor input cost of obtaining the customer data by the existing news agency through the complete manual visiting is effectively reduced, the target customer data obtaining rate is improved, meanwhile, the target customers are evenly distributed according to the regional distribution of the newspaper sales agency, and the malicious competition among the newspaper sales agency is also avoided.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a flow chart of a newspaper fragmented promotion method according to an embodiment of the present invention;
fig. 2 is a functional block diagram of a newspaper segment marketing system according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
In order to make the objects, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the embodiments described below are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, a newspaper segment marketing method according to an embodiment of the present invention is characterized in that the newspaper segment marketing method includes the following steps:
s1, acquiring national household data from a third-party institution;
s2, setting a target customer screening keyword, and screening household registration data according to the keyword to obtain target customer data;
s3, evenly distributing the target customers according to the regional distribution of the newspaper sales agent;
s4, the newspaper sales agent stores carry out the visit investigation on the target clients in the distribution area, and the target client data are further improved according to the visit investigation result to obtain the effective target client data.
Specifically, the news agency acquires national household data from a third-party institution, and then sets a target client screening keyword, wherein the target client screening keyword includes but is not limited to: cell, company, institute, etc.; since the number of target customers is greater than the number of apparently invalid customers, the keywords of apparently invalid customers may be set by keywords, such as: the senior citizens' homes, schools, single apartments and the like, obviously invalid clients are screened out through the keywords, and target client data are left.
The news agency counts the number and the position distribution of newspaper sales agent stores in each administrative district, and the target customers are evenly distributed according to the number and the position distribution of the newspaper sales agent stores; for example: the flood mountainous area is provided with 5 streets and 8 newspaper sales agent stores, wherein 4 places are intensively arranged near the guan-shan street, and the other 4 places are respectively distributed on other 4 different streets, so when target customers are distributed, firstly, the target customers on the other 4 streets are correspondingly distributed to the newspaper sales agent stores on the 4 streets respectively according to distance distribution, and the target customers on the guan-shan street are averagely distributed to the 4 newspaper sales agent stores with the places intensively arranged on the guan-shan street, thereby avoiding malicious competition among the 4 newspaper sales agent stores.
In order to further obtain valid customer data, each newspaper sales agent performs visiting survey on target customers in the distribution area, verifies the target customer data, counts invalid customers in the target customer data, feeds back the counted invalid customer data to the news agency, and further improves the target customer data according to the invalid customer data obtained through the visiting survey, so that valid target customer data are obtained.
As the residents flow and increase and decrease in each region every year, the newspaper sales agent carries out annual statistics on the increase and decrease of target customers in the distribution region and feeds the statistics back to the news agency every year, and the news agency corrects the effective target customer data according to the statistical results and redistributes the effective target customers according to the corrected results in the next year, so that the accuracy of the effective target customer data is guaranteed.
According to the newspaper fragmented promotion method, the target customer data are obtained through screening the household registration data, so that the labor input cost of obtaining the customer data by means of completely manual visiting of the newspaper sales agent in the conventional news agency is effectively reduced, the target customer data obtaining rate is improved, meanwhile, the target customers are evenly distributed according to the regional distribution of the newspaper sales agent, and malicious competition among the newspaper sales agent is avoided.
It should be understood that, the sequence numbers of the steps in the foregoing embodiments do not imply an execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present invention.
The above mainly describes a newspaper fragment marketing method, and a newspaper fragment marketing system will be described in detail below.
Fig. 2 is a functional block diagram of a newspaper fragment marketing system according to an embodiment of the present invention. As shown in fig. 2, the newspaper fragment marketing system includes the following functional modules:
a data acquisition module 10 configured to acquire national household data from a third-party institution;
the data screening module 20 is configured to set a target customer screening keyword, and screen the household registration data according to the keyword to obtain target customer data;
a data distribution module 30 configured to evenly distribute the target customers according to regional distribution of the newspaper sales agent;
and the data perfecting module 40 is configured to perform a visit survey on the target clients in the distribution area to which the newspaper sales agent belongs, and further perfect the target client data according to the visit survey result to obtain effective target client data.
Fig. 3 is a schematic diagram of a server structure for newspaper sharding promotion provided by an embodiment of the present invention. The server is a device for providing computing services, and generally refers to a computer with high computing power, which is provided to a plurality of users through a network. As shown in fig. 3, the server 5 of this embodiment includes: a memory 51, a processor 52 and a system bus 53, said memory 51 comprising an executable program 511 stored thereon, it being understood by a person skilled in the art that the terminal device structure shown in fig. 3 does not constitute a limitation of the terminal device, and may comprise more or less components than shown, or a combination of certain components, or a different arrangement of components.
The following specifically describes each constituent component of the terminal device with reference to fig. 3:
the memory 51 may be used to store software programs and modules, and the processor 52 executes various functional applications of the terminal and data processing by operating the software programs and modules stored in the memory 51. The memory 51 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the terminal, etc. Further, the memory 51 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
An executable program 511 of a newspaper fragmentation promotion method is contained in the memory 51, the executable program 511 may be divided into one or more modules/units, the one or more modules/units are stored in the memory 51 and executed by the processor 52 to complete the transmission of the notification and obtain the notification implementation process, and the one or more modules/units may be a series of computer program instruction segments capable of completing specific functions, and the instruction segments are used for describing the execution process of the computer program 511 in the server 5. For example, the computer program 511 may be divided into a data acquisition module, a data filtering module, a data distribution module, and a data perfection module.
The processor 52 is a control center of the server, connects various parts of the entire terminal device using various interfaces and lines, performs various functions of the terminal and processes data by running or executing software programs and/or modules stored in the memory 51 and calling data stored in the memory 51, thereby performing overall monitoring of the terminal. Alternatively, processor 52 may include one or more processing units; preferably, the processor 52 may integrate an application processor, which primarily handles operating systems, applications, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 52.
The system bus 53 is used to connect functional units inside the computer, and can transmit data information, address information, and control information, and may be, for example, a PCI bus, an ISA bus, a VESA bus, or the like. The instructions of the processor 52 are transmitted to the memory 51 through the bus, the memory 51 feeds data back to the processor 52, and the system bus 53 is responsible for data and instruction interaction between the processor 52 and the memory 51. Of course, the system bus 53 may also access other devices, such as network interfaces, display devices, etc.
The server at least includes a CPU, a chipset, a memory, a disk system, and the like, and other components are not described herein again.
In the embodiment of the present invention, the executable program executed by the processor 52 included in the terminal specifically includes: a newspaper splitting promotion method, comprising:
acquiring nationwide household registration data from a third-party institution;
setting a target customer screening keyword, and screening household registration data according to the keyword to obtain target customer data;
evenly distributing target customers according to regional distribution of newspaper sales agencies;
and the newspaper sales agent stores carry out visit investigation on the target customers in the distribution area, and further improve the target customer data according to the visit investigation result to obtain effective target customer data.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.
Those of ordinary skill in the art would appreciate that the modules, elements, and/or method steps of the various embodiments described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (7)
1. A newspaper fragmented promotion method is characterized by comprising the following steps:
acquiring nationwide household registration data from a third-party institution;
setting a target customer screening keyword, and screening household registration data according to the keyword to obtain target customer data;
evenly distributing target customers according to regional distribution of newspaper sales agencies;
and the newspaper sales agent stores carry out visit investigation on the target customers in the distribution area, and further improve the target customer data according to the visit investigation result to obtain effective target customer data.
2. The newspaper marketing method as claimed in claim 1, wherein the number and location distribution of newspaper sales agents within each administrative district are counted, and the target customers are evenly distributed in accordance with the number and location distribution of the newspaper sales agents.
3. The newspaper section merchandising method as claimed in claim 1, wherein the target customer data is corrected annually at the end of each year and redistributed according to the correction result.
4. The newspaper marketing method according to claim 3, wherein the newspaper sales agent stores annual statistics on increase and decrease of the target customers in the distribution area at the end of each year, corrects the effective target customer data according to the statistics, and redistributes the effective target customers according to the correction in the next year.
5. The newspaper segment promotion system is characterized by comprising the following functional modules:
a data acquisition module configured to acquire national household data from a third party institution;
the data screening module is configured to set a target customer screening keyword, and screen the household registration data according to the keyword to obtain target customer data;
the data distribution module is configured to evenly distribute the target customers according to the regional distribution of the newspaper sales agent;
and the data perfecting module is configured to carry out a visit survey on the target clients in the distribution area to which the newspaper sales agent stores belong, and further perfects the target client data according to the visit survey result to obtain effective target client data.
6. A server comprising a memory, a processor and a computer program stored in the memory and executable on the processor, wherein the processor when executing the computer program implements the steps of the newspaper fragmentation marketing method as recited in any of claims 1 to 4.
7. A computer-readable storage medium, in which a computer program is stored, which, when being executed by a processor, carries out the steps of the method for marketing newspaper segments as claimed in any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911386960.5A CN111210302A (en) | 2019-12-29 | 2019-12-29 | Newspaper fragment marketing method and system, server and medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911386960.5A CN111210302A (en) | 2019-12-29 | 2019-12-29 | Newspaper fragment marketing method and system, server and medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111210302A true CN111210302A (en) | 2020-05-29 |
Family
ID=70787437
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201911386960.5A Pending CN111210302A (en) | 2019-12-29 | 2019-12-29 | Newspaper fragment marketing method and system, server and medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111210302A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106897899A (en) * | 2017-01-24 | 2017-06-27 | 武汉奇米网络科技有限公司 | A kind of method and system by personalized recommendation commodity after customer grouping |
| CN109409923A (en) * | 2018-09-03 | 2019-03-01 | 平安普惠企业管理有限公司 | Distribution method, computer readable storage medium and the terminal device of sales region |
| CN109522923A (en) * | 2018-09-25 | 2019-03-26 | 中国平安人寿保险股份有限公司 | Customer address polymerization, device and computer readable storage medium |
| CN109784634A (en) * | 2018-12-13 | 2019-05-21 | 中国平安人寿保险股份有限公司 | Coverage division methods, electronic device and readable storage medium storing program for executing |
-
2019
- 2019-12-29 CN CN201911386960.5A patent/CN111210302A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106897899A (en) * | 2017-01-24 | 2017-06-27 | 武汉奇米网络科技有限公司 | A kind of method and system by personalized recommendation commodity after customer grouping |
| CN109409923A (en) * | 2018-09-03 | 2019-03-01 | 平安普惠企业管理有限公司 | Distribution method, computer readable storage medium and the terminal device of sales region |
| CN109522923A (en) * | 2018-09-25 | 2019-03-26 | 中国平安人寿保险股份有限公司 | Customer address polymerization, device and computer readable storage medium |
| CN109784634A (en) * | 2018-12-13 | 2019-05-21 | 中国平安人寿保险股份有限公司 | Coverage division methods, electronic device and readable storage medium storing program for executing |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10929879B2 (en) | Method and apparatus for identification of fraudulent click activity | |
| JP6568538B2 (en) | Illegal click prevention method, apparatus, and storage medium | |
| WO2018103214A1 (en) | Scheme testing method, and server | |
| RU2631769C2 (en) | Method and device for determining objective of information processing | |
| CN110210883A (en) | The recognition methods of team control account, device, server and storage medium | |
| WO2015175488A1 (en) | Method, apparatus, and system for determining a location of a terminal | |
| CN104967607A (en) | Information processing method, terminal and server | |
| US20170178202A1 (en) | Advertisement display method, terminal device and a non-transitory computer-readable storage medium | |
| CN111949666B (en) | Identification generation method and device, electronic equipment and storage medium | |
| CN107453900B (en) | Cloud analysis parameter setting management system and method for realizing parameter setting | |
| US10277529B2 (en) | Visualization of computer resource quotas | |
| US10108918B2 (en) | Method and system for inferring risk of data leakage from third-party tags | |
| US20150100436A1 (en) | System and method for combining past user events with real-time user events to rapidly respond to advertising opportunities | |
| US10063601B2 (en) | Client identification for enforcing computer resource quotas | |
| CN106447371A (en) | Webpage advertisement recommendation method and device | |
| CN106803967A (en) | A kind for the treatment of method and apparatus of live data | |
| US20170091811A1 (en) | Systems, methods, and devices for customized data event attribution and bid determination | |
| US20170272541A1 (en) | Local enforcement of computer resource quotas | |
| CN107508914A (en) | A kind of accurate method for pushing of message and system based on cloud computing analysis | |
| WO2019127772A1 (en) | Data dictionary display method and device, terminal device and storage medium | |
| CN111210302A (en) | Newspaper fragment marketing method and system, server and medium | |
| CN111930505B (en) | Data resource management method and system for big data platform, server and medium | |
| US20130144712A1 (en) | Systems and methods for group delivery, group counting and group pacing of ad delivery on the world wide web | |
| US9973910B1 (en) | Mobile content distribution system | |
| US10275431B2 (en) | Methods and systems for providing web pages to web browsers |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200529 |