CN111192541A - Electronic billboard capable of delivering push information according to user interest and working method - Google Patents
Electronic billboard capable of delivering push information according to user interest and working method Download PDFInfo
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- CN111192541A CN111192541A CN201911304312.0A CN201911304312A CN111192541A CN 111192541 A CN111192541 A CN 111192541A CN 201911304312 A CN201911304312 A CN 201911304312A CN 111192541 A CN111192541 A CN 111192541A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
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- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/18—Eye characteristics, e.g. of the iris
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Abstract
An electronic billboard for delivering push information according to user interest and a working method thereof comprise: the billboard comprises a billboard body, a playing device, an information acquisition device and a central controller; the information acquisition device comprises an image shooting device and a sound acquisition device; the image shooting device obtains an environment image within the delivery range of the billboard body; the sound acquisition device acquires environmental sound within the delivery range of the billboard body; the central controller also comprises a dynamic analysis module, and the dynamic analysis module acquires an environment image output by the image shooting device; judging whether the person is interested in the current advertisement, if the person stays continuously, continuously playing the advertisement which is interested by the person; the central controller also comprises a sound analysis module, the sound analysis module acquires the environment sound output by the sound acquisition device, and the sound analysis module extracts advertisement keywords in the environment sound and extracts the sound of people interested in the current advertisement.
Description
Technical Field
The invention relates to the field of advertisement pushing, in particular to an electronic billboard capable of delivering pushed information according to user interest and a working method.
Background
An advertisement system in the prior art mainly comprises three parts, namely an advertisement position, advertisement elements and advertisement putting rules, and the advertisement elements are output to different advertisement positions mainly according to different strategy rules, wherein the advertisement position mainly describes the position, shape, size and the like of an advertisement, the advertisement elements mainly describe the content of the advertisement, such as the content of a picture, animation or an image and the like, and the advertisement putting rules are related to the advertisement elements and the advertisement positions on the time and space rules. In the prior art, advertisement putting generally is carried out by one-to-one terminal, and the development of the existing electronic industry cannot meet the requirement of putting multiple groups of advertisements in real time; meanwhile, because the demands of consumers are not known, the rampant advertisements not only can not receive the expected effect, but also cause the consumers to feel irritated, and the user experience is very poor.
Disclosure of Invention
The purpose of the invention is as follows:
aiming at the technical problems mentioned in the background technology, the invention provides an electronic billboard for delivering push information according to the interest of a user and a working method.
The technical scheme is as follows:
an electronic billboard that delivers push information according to user interest, comprising: the billboard comprises a billboard body, a playing device, an information acquisition device and a central controller;
the billboard body is arranged at a crowded area such as a street and a commercial area;
the playing device comprises a sound playing device and an image playing device, the playing device is arranged on the billboard body, the sound playing device and the image playing device are connected with a central controller, and the central controller controls the playing, stopping and content switching of the sound playing device and the image playing device;
the information acquisition device comprises an image shooting device and a sound acquisition device; the information acquisition device is arranged on the billboard body;
the image shooting device obtains an environment image within the delivery range of the billboard body and outputs the environment image to the central controller;
the sound acquisition device acquires the environmental sound within the delivery range of the billboard body and outputs the environmental sound to the central controller;
the central controller also comprises a dynamic analysis module, the dynamic analysis module acquires the environment image output by the image shooting device, and the dynamic analysis module extracts the personnel image in the environment image and acquires the personnel image in the environment image; the dynamic analysis module extracts the stay time of the image of the person in the releasing range of the billboard body, judges whether the person is interested in the current advertisement or not according to the stay time, and continuously plays the advertisement which is interested by the person if the person stays continuously;
the central controller also comprises a sound analysis module, the sound analysis module acquires the environment sound output by the sound acquisition device, and the sound analysis module extracts advertisement keywords in the environment sound and extracts the sound of people interested in the current advertisement.
A preferred embodiment of the present invention includes:
the bottom of the sound acquisition device is provided with a steering mechanism, the steering mechanism is connected with the central controller, and the central controller controls the steering of the steering mechanism; the steering mechanism is used for adjusting the angle from the sound acquisition device to the angle corresponding to the steering instruction according to the steering instruction of the central controller.
A preferred embodiment of the present invention includes: if the stay time of a person in the advertising board body putting range exceeds the first preset acquisition time and the person is interested in the current advertisement, the central controller outputs a steering instruction to the steering mechanism, the angle of the steering mechanism is adjusted, and the sound acquisition device directionally acquires the sound emitted by the person.
A preferred embodiment of the present invention includes: the dynamic analysis module extracts eye images of the personnel images, if the gathering time of the eyes of the personnel on the billboard body exceeds a second preset gathering time, the dynamic analysis module judges that the personnel likes the current advertisement, and the central controller acquires the similar advertisements of the current advertisement and controls the playing device to play.
A preferred embodiment of the present invention includes: the dynamic analysis module extracts and records the advertisement preference of the image of the person, and if the person passes through the putting range of the billboard again, the central controller controls the playing device to play the advertisement type preferred by the person.
A working method of an electronic billboard for delivering push information according to user interest is characterized by comprising the following steps:
the image shooting device obtains an environment image within the releasing range of the billboard body and outputs the environment image to the central controller;
the dynamic analysis module receives the environment image output by the image shooting device, extracts the personnel image in the environment image and further obtains the personnel image in the environment image;
the dynamic analysis module extracts the stay time of the personnel image in the releasing range of the billboard body;
if the stay time of the personnel image in the advertising board body within the release range reaches a first acquisition time, and the personnel image can acquire the facial image all the time within the first acquisition time, judging that the personnel is interested in the current advertisement;
if the stay time of the personnel image in the releasing range of the billboard body exceeds the first acquisition time, the central controller outputs a playing control instruction to the playing device, and the playing device continuously plays the advertisement which the personnel is interested in.
A preferred embodiment of the present invention includes:
the sound acquisition device acquires the environmental sound within the delivery range of the billboard body and outputs the environmental sound to the central controller;
the sound analysis module acquires the environmental sound output by the sound acquisition device, extracts advertisement keywords in the environmental sound and further extracts the sound of people interested in the current advertisement;
the voice analysis module records the voice content of the person related to the advertisement keywords.
A preferred embodiment of the present invention includes:
if the stay time of a person in the billboard body within the release range exceeds a first preset acquisition time, the person is interested in the current advertisement;
the image acquisition device acquires the position of the personnel in the delivery range of the billboard body and outputs the position to the central controller;
the central controller outputs a steering instruction to the steering mechanism according to the position of a person in the delivery range of the billboard body;
the steering mechanism adjusts the sound acquisition device to the angle corresponding to the steering command.
A preferred embodiment of the present invention includes:
the dynamic analysis module extracts an eye image of the person image;
if the gathering time of the eyes of the person on the billboard body exceeds a second preset gathering time;
the dynamic analysis module judges that the person likes the current advertisement;
the central controller obtains the same kind of advertisement of the current advertisement and controls the playing device to play.
A preferred embodiment of the present invention includes:
the dynamic analysis module extracts and records the facial images of the personnel images and the advertisement preference of the personnel images;
if the image acquisition module extracts the personnel image in the release range of the billboard again;
the central controller controls the playback apparatus to play back the type of advertisement preferred by the person.
The invention realizes the following beneficial effects:
1. whether the people are interested in the advertisement is judged according to the time length of the people in the advertising board putting range and the facial images of the people images, so that the interest degree of the audiences in the played content is effectively analyzed.
2. Specifically, the attention of the people to the advertisement is judged, including the judgment of the dynamic state of eyes.
3. Extracting advertisement keywords in the environmental sound, and recording voice containing the advertisement keywords.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a schematic view of an electronic billboard capable of delivering push information according to user interests provided by the present invention;
FIG. 2 is a schematic view of a sound capture device of an electronic billboard capable of delivering push information according to user interest according to the present invention;
FIG. 3 is a connection block diagram of an electronic billboard capable of delivering push information according to user interests provided by the present invention;
FIG. 4 is a schematic diagram of a central controller of an electronic billboard capable of delivering push information according to user interests provided by the present invention;
fig. 5 is a connection diagram of a steering mechanism of an electronic billboard capable of delivering push information according to user interests.
1. The billboard comprises a billboard body, 2, an information acquisition device, 21, an image shooting device, 22, a sound acquisition device, 23, a steering mechanism, 3, a central controller, 31, a dynamic analysis module, 32, a sound analysis module and 4, a playing device.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
Example one
Reference is made to fig. 1, 3 and 4 for example.
An electronic billboard that delivers push information according to user interest, comprising: the billboard comprises a billboard body 1, a playing device 4, an information acquisition device 2 and a central controller 3.
The billboard body 1 is arranged at a crowded area such as a street and a commercial area.
The playing device 4 comprises a sound playing device 4 and an image playing device 4, the playing device 4 is arranged on the billboard body 1, the sound playing device 4 and the image playing device 4 are connected with the central controller 3, and the central controller 3 controls the playing, stopping and content switching of the sound playing device 4 and the image playing device 4.
The information acquisition device 2 includes an image pickup device 21 and a sound acquisition device 22. The information acquisition device 2 is arranged on the billboard body 1.
The image pickup device 21 acquires an environmental image within the range of the billboard body 1 and outputs the environmental image to the central controller 3.
The sound acquiring device 22 acquires an ambient sound within the range of the billboard body 1 and outputs the ambient sound to the central controller 3.
The central controller 3 further includes a dynamic analysis module 31, the dynamic analysis module 31 obtains the environment image output by the image capturing device 21, and the dynamic analysis module 31 extracts the person image in the environment image and obtains the person image in the environment image. The dynamic analysis module 31 extracts the stay time of the image of the person in the delivery range of the billboard body 1, judges whether the person is interested in the current advertisement according to the stay time, and continuously plays the advertisement which is interested by the person if the person stays continuously.
The central controller 3 further comprises a sound analysis module 32, wherein the sound analysis module 32 acquires the environmental sound output by the sound acquisition device 22, and the sound analysis module 32 extracts advertisement keywords in the environmental sound and extracts the sound of people interested in the current advertisement.
The image pickup device 21 acquires an environmental image within the range of the signboard body 1, and outputs the environmental image to the central controller 3.
The dynamic analysis module 31 receives the environment image output by the image capturing device 21, extracts the personnel image in the environment image, and further obtains the personnel image in the environment image.
The dynamic analysis module 31 extracts the stay time of the personnel image in the delivery range of the billboard body 1.
If the stay time of the personnel image in the release range of the billboard body 1 reaches the first acquisition time, and the personnel image can acquire the facial image all the time in the first acquisition time, the personnel is judged to be interested in the current advertisement.
If the stay time of the image of the person in the delivery range of the billboard body 1 exceeds the first acquisition time, the central controller 3 outputs a playing control instruction to the playing device 4, and the playing device 4 continuously plays the advertisement which the person is interested in.
The sound acquiring device 22 acquires an ambient sound within the range of the signboard body 1, and outputs the ambient sound to the central controller 3.
The sound analysis module 32 obtains the environmental sound outputted by the sound obtaining device 22, extracts the advertisement keywords in the environmental sound, and further extracts the sound of the people interested in the current advertisement.
The voice analysis module 32 records the voice content of the person associated with the advertising keyword.
Example two
Refer to fig. 2 and 5 for example.
As a preferable mode of the present embodiment, the method includes:
the bottom of the sound acquiring device 22 is provided with a steering mechanism 23, the steering mechanism 23 is connected with the central controller 3, and the central controller 3 controls the steering of the steering mechanism 23. The steering mechanism 23 is configured to adjust the angle of the sound acquiring device 22 corresponding to the steering instruction according to the steering instruction of the central controller 3.
As a preferable mode of the present embodiment, the method includes: if the stay time of a person in the delivery range of the billboard body 1 exceeds a first preset acquisition time and the person is interested in the current advertisement, the central controller 3 outputs a steering instruction to the steering mechanism 23, the steering mechanism 23 adjusts the angle, and the sound acquisition device 22 directionally acquires the sound emitted by the person.
If the stay time of a person in the delivery range of the billboard body 1 exceeds the first preset collection time, the person is interested in the current advertisement.
The image acquisition device acquires the position of the person within the range of the billboard body 1 and outputs the position to the central controller 3.
The central controller 3 outputs a steering command to the steering mechanism 23 according to the position of the person within the range of the signboard body 1.
The steering mechanism 23 adjusts the sound acquiring device 22 to an angle corresponding to the steering command.
EXAMPLE III
As a preferable mode of the present embodiment, the method includes: the dynamic analysis module 31 extracts the eye images of the persons, if the gathering time of the eyes of the persons on the billboard body 1 exceeds a second preset gathering time, the dynamic analysis module 31 judges that the persons like the current advertisement, and the central controller 3 acquires the similar advertisement of the current advertisement and controls the playing device 4 to play the current advertisement.
The dynamic analysis module 31 extracts an eye image of the person image.
If the gathering time of the eyes of the people on the billboard body 1 exceeds the second preset gathering time.
The dynamic analysis module 31 determines that the person likes the current advertisement.
The central controller 3 obtains the same kind of advertisement of the current advertisement and controls the playing device 4 to play.
Example four
As a preferable mode of the present embodiment, the method includes: the dynamic analysis module 31 extracts and records the advertisement preference of the image of the person, and if the person passes through the delivery range of the billboard again, the central controller 3 controls the playing device 4 to play the advertisement type preferred by the person.
The dynamic analysis module 31 extracts and records the face images of the person images and the advertisement preferences thereof.
If the image acquisition module extracts the personnel image in the delivery range of the billboard again.
The central controller 3 controls the playing means 4 to play the type of advertisement preferred by the person.
EXAMPLE five
A working method of an electronic billboard for delivering push information according to user interest is characterized by comprising the following steps:
the image pickup device 21 acquires an environmental image within the range of the signboard body 1, and outputs the environmental image to the central controller 3.
The dynamic analysis module 31 receives the environment image output by the image capturing device 21, extracts the personnel image in the environment image, and further obtains the personnel image in the environment image.
The dynamic analysis module 31 extracts the stay time of the personnel image in the delivery range of the billboard body 1.
If the stay time of the personnel image in the release range of the billboard body 1 reaches the first acquisition time, and the personnel image can acquire the facial image all the time in the first acquisition time, the personnel is judged to be interested in the current advertisement.
If the stay time of the image of the person in the delivery range of the billboard body 1 exceeds the first acquisition time, the central controller 3 outputs a playing control instruction to the playing device 4, and the playing device 4 continuously plays the advertisement which the person is interested in.
As a preferable mode of the present embodiment, the method includes:
the sound acquiring device 22 acquires an ambient sound within the range of the signboard body 1, and outputs the ambient sound to the central controller 3.
The sound analysis module 32 obtains the environmental sound outputted by the sound obtaining device 22, extracts the advertisement keywords in the environmental sound, and further extracts the sound of the people interested in the current advertisement.
The voice analysis module 32 records the voice content of the person associated with the advertising keyword.
As a preferable mode of the present embodiment, the method includes:
if the stay time of a person in the delivery range of the billboard body 1 exceeds the first preset collection time, the person is interested in the current advertisement.
The image acquisition device acquires the position of the person within the range of the billboard body 1 and outputs the position to the central controller 3.
The central controller 3 outputs a steering command to the steering mechanism 23 according to the position of the person within the range of the signboard body 1.
The steering mechanism 23 adjusts the sound acquiring device 22 to an angle corresponding to the steering command.
As a preferable mode of the present embodiment, the method includes:
the dynamic analysis module 31 extracts an eye image of the person image.
If the gathering time of the eyes of the people on the billboard body 1 exceeds the second preset gathering time.
The dynamic analysis module 31 determines that the person likes the current advertisement.
The central controller 3 obtains the same kind of advertisement of the current advertisement and controls the playing device 4 to play.
As a preferable mode of the present embodiment, the method includes:
the dynamic analysis module 31 extracts and records the face images of the person images and the advertisement preferences thereof.
If the image acquisition module extracts the personnel image in the delivery range of the billboard again.
The central controller 3 controls the playing means 4 to play the type of advertisement preferred by the person.
The above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes or modifications made according to the spirit of the present invention should be covered within the protection scope of the present invention.
Claims (10)
1. An electronic billboard for delivering push information according to user interest, comprising: the billboard comprises a billboard body, a playing device, an information acquisition device and a central controller;
the billboard body is arranged at a crowded area such as a street and a commercial area;
the playing device comprises a sound playing device and an image playing device, the playing device is arranged on the billboard body, the sound playing device and the image playing device are connected with a central controller, and the central controller controls the playing, stopping and content switching of the sound playing device and the image playing device;
the information acquisition device comprises an image shooting device and a sound acquisition device; the information acquisition device is arranged on the billboard body;
the image shooting device obtains an environment image within the delivery range of the billboard body and outputs the environment image to the central controller;
the sound acquisition device acquires the environmental sound within the delivery range of the billboard body and outputs the environmental sound to the central controller;
the central controller also comprises a dynamic analysis module, the dynamic analysis module acquires the environment image output by the image shooting device, and the dynamic analysis module extracts the personnel image in the environment image and acquires the personnel image in the environment image; the dynamic analysis module extracts the stay time of the image of the person in the releasing range of the billboard body, judges whether the person is interested in the current advertisement or not according to the stay time, and continuously plays the advertisement which is interested by the person if the person stays continuously;
the central controller also comprises a sound analysis module, the sound analysis module acquires the environment sound output by the sound acquisition device, and the sound analysis module extracts advertisement keywords in the environment sound and extracts the sound of people interested in the current advertisement.
2. The electronic billboard for delivering push information according to user interest according to claim 1, comprising:
the bottom of the sound acquisition device is provided with a steering mechanism, the steering mechanism is connected with the central controller, and the central controller controls the steering of the steering mechanism; the steering mechanism is used for adjusting the angle from the sound acquisition device to the angle corresponding to the steering instruction according to the steering instruction of the central controller.
3. The electronic billboard for delivering push information according to user interest according to claim 1, comprising: if the stay time of a person in the advertising board body putting range exceeds the first preset acquisition time and the person is interested in the current advertisement, the central controller outputs a steering instruction to the steering mechanism, the angle of the steering mechanism is adjusted, and the sound acquisition device directionally acquires the sound emitted by the person.
4. The electronic billboard for delivering push information according to user interest according to claim 1, comprising: the dynamic analysis module extracts eye images of the personnel images, if the gathering time of the eyes of the personnel on the billboard body exceeds a second preset gathering time, the dynamic analysis module judges that the personnel likes the current advertisement, and the central controller acquires the similar advertisements of the current advertisement and controls the playing device to play.
5. The electronic billboard for delivering push information according to user interest according to claim 1, comprising: the dynamic analysis module extracts and records the advertisement preference of the image of the person, and if the person passes through the putting range of the billboard again, the central controller controls the playing device to play the advertisement type preferred by the person.
6. The working method of the electronic billboard capable of delivering the pushed information according to the user interest according to any one of claims 1-5, comprising:
the image shooting device obtains an environment image within the releasing range of the billboard body and outputs the environment image to the central controller;
the dynamic analysis module receives the environment image output by the image shooting device, extracts the personnel image in the environment image and further obtains the personnel image in the environment image;
the dynamic analysis module extracts the stay time of the personnel image in the releasing range of the billboard body;
if the stay time of the personnel image in the advertising board body within the release range reaches a first acquisition time, and the personnel image can acquire the facial image all the time within the first acquisition time, judging that the personnel is interested in the current advertisement;
if the stay time of the personnel image in the releasing range of the billboard body exceeds the first acquisition time, the central controller outputs a playing control instruction to the playing device, and the playing device continuously plays the advertisement which the personnel is interested in.
7. The method of claim 6, comprising:
the sound acquisition device acquires the environmental sound within the delivery range of the billboard body and outputs the environmental sound to the central controller;
the sound analysis module acquires the environmental sound output by the sound acquisition device, extracts advertisement keywords in the environmental sound and further extracts the sound of people interested in the current advertisement;
the voice analysis module records the voice content of the person related to the advertisement keywords.
8. The method of claim 7, wherein the method comprises:
if the stay time of a person in the billboard body within the release range exceeds a first preset acquisition time, the person is interested in the current advertisement;
the image acquisition device acquires the position of the personnel in the delivery range of the billboard body and outputs the position to the central controller;
the central controller outputs a steering instruction to the steering mechanism according to the position of a person in the delivery range of the billboard body;
the steering mechanism adjusts the sound acquisition device to the angle corresponding to the steering command.
9. The method of claim 8, wherein the method comprises:
the dynamic analysis module extracts an eye image of the person image;
if the gathering time of the eyes of the person on the billboard body exceeds a second preset gathering time;
the dynamic analysis module judges that the person likes the current advertisement;
the central controller obtains the same kind of advertisement of the current advertisement and controls the playing device to play.
10. The method of claim 9, comprising:
the dynamic analysis module extracts and records the facial images of the personnel images and the advertisement preference of the personnel images;
if the image acquisition module extracts the personnel image in the release range of the billboard again;
the central controller controls the playback apparatus to play back the type of advertisement preferred by the person.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911304312.0A CN111192541A (en) | 2019-12-17 | 2019-12-17 | Electronic billboard capable of delivering push information according to user interest and working method |
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