CN111160987B - Information display method, device and system - Google Patents

Abstract

The embodiment of the specification discloses an information display method, device and system, wherein the method comprises the steps of obtaining object identification from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used for identifying a current transaction object corresponding to the transaction request; acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object; acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at an information display terminal; and sending the resource information to an information display terminal so as to enable the information display terminal to display. By utilizing the embodiments of the specification, the transaction amount of the product can be greatly improved.

Description

Information display method, device and system

Technical Field

The present disclosure relates to the field of computer data processing technologies, and in particular, to an information display method, apparatus, and system.

Background

In general, in order to enable a user to better understand product information of each product, a product transaction amount is increased, and a product publisher puts product information such as advertisements into the user by using various information display terminals. However, the server of the information display system only provides a series of product information of fixed products which are configured in advance, so that the display mode of the product information is single, and the transaction amount of the products is affected.

Disclosure of Invention

The embodiment of the specification aims to provide an information display method, device and system, which can improve the transaction amount of products.

The present specification provides an information display method, apparatus and system, which are implemented in the following manner:

an information display method applied to a server, the method comprising:

acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request;

acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object;

Acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at an information display terminal;

and sending the resource information to an information display terminal so as to enable the information display terminal to display.

In another embodiment of the method described in the present specification, the associated resources in the set of associated resources are determined by:

acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;

acquiring a preset number of second transaction data corresponding to corresponding user identifiers before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;

extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;

Determining the transaction association degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

and determining a second transaction object with the transaction association closeness greater than a specified threshold as an association resource of the current transaction object.

In another embodiment of the method described in the present specification, the method further comprises:

ordering all the associated resources in the associated resource set according to the order from big to small based on the transaction association closeness;

the obtaining the resource information corresponding to one or more associated resources in the associated resource set includes: and sequencing the resource information corresponding to the one or more previous associated resources from the associated resource set.

In another embodiment of the method described in the present specification, the method further comprises:

acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;

the obtaining the resource information corresponding to one or more associated resources in the associated resource set includes:

Sorting all associated resources in the associated resource set according to the transaction sequence set and the transaction association closeness;

and sequencing the resource information corresponding to the one or more previous associated resources from the associated resource set.

In another embodiment of the method described in the present specification, the method further comprises:

acquiring an associated user identifier corresponding to the user identifier of the first transaction data;

correspondingly, the second transaction data set is obtained by the following method: and acquiring corresponding user identifiers before and after each first transaction data and the preset number of second transaction data corresponding to the associated user identifiers to acquire a second transaction data set.

In another aspect, an embodiment of the present disclosure further provides an information display apparatus, applied to a server, where the apparatus includes:

the system comprises an identification acquisition module, a transaction request acquisition module and a transaction request acquisition module, wherein the identification acquisition module is used for acquiring an object identification from current transaction data, the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used for identifying a current transaction object corresponding to the transaction request;

the resource acquisition module is used for acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object;

The information acquisition module is used for acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at the information display terminal;

and the information sending module is used for sending the resource information to an information display terminal so as to enable the information display terminal to display.

In another embodiment of the apparatus described in the present specification, the apparatus further comprises:

the first data acquisition module is used for acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;

the second data acquisition module is used for acquiring a preset number of second transaction data corresponding to the corresponding user identifications before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;

the feature extraction module is used for extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, and the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;

The closeness determining module is used for determining the transaction association closeness of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

and the association resource determining module is used for determining the second transaction object with the transaction association closeness degree larger than the specified threshold as the association resource of the current transaction object.

In another embodiment of the apparatus described in the present specification, the apparatus further comprises:

the first ordering module is used for ordering each associated resource in the associated resource set according to the order from big to small based on the transaction association degree;

the information acquisition module is further used for sequencing the resource information corresponding to one or more related resources in front from the related resource set.

In another embodiment of the apparatus described in the present specification, the apparatus further comprises:

a third data acquisition module for acquiring a transaction sequence set of transaction objects, the transaction sequence set comprising a transaction sequence between one or more transaction objects;

the second ordering module is used for ordering each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness;

The information acquisition module is further used for sequencing the resource information corresponding to one or more related resources in front from the related resource set.

In another embodiment of the apparatus described in the present specification, the apparatus further comprises:

the associated identifier acquisition module is used for acquiring an associated user identifier corresponding to the user identifier of the first transaction data;

correspondingly, the second data acquisition module is further used for acquiring corresponding user identifiers before and after each first transaction data occurs and a preset number of second transaction data corresponding to the associated user identifiers, so as to acquire a second transaction data set.

In another aspect, embodiments of the present disclosure further provide an information presentation apparatus, where the apparatus includes a processor and a memory for storing processor-executable instructions that, when executed by the processor, implement the steps of the method of one or more embodiments described above.

On the other hand, the embodiment of the specification also provides an information display system, which comprises a service terminal, a server and an information display terminal, wherein,

the business terminal is used for sending a transaction request of a current transaction object to the server;

the server includes at least one processor and a memory storing computer-executable instructions that when executed implement the steps of the method of one or more embodiments described above;

The information display terminal is used for receiving the resource information sent by the server and displaying the resource information.

According to the information display method, device and system provided by one or more embodiments of the present disclosure, after a user performs a transaction of a certain transaction object, information of other associated transaction objects of the transaction object is displayed to the user in time, so that the user can know and pay attention to the information of other associated transaction objects corresponding to the transaction object in time, and thus the transaction amount of each transaction object can be further improved.

Drawings

In order to more clearly illustrate the embodiments of the present description or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some of the embodiments described in the present description, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art. In the drawings:

FIG. 1 is a schematic diagram of an information presentation flow in one embodiment provided in the present specification;

fig. 2 is a schematic flow chart of an embodiment of an information display method provided in the present disclosure;

Fig. 3 is a schematic block diagram of an information display device provided in the present disclosure;

fig. 4 is a schematic structural diagram of a server according to an exemplary embodiment of the present specification.

Detailed Description

In order that those skilled in the art will better understand the technical solutions in this specification, a clear and complete description of the technical solutions in one or more embodiments of this specification will be provided below with reference to the accompanying drawings in one or more embodiments of this specification, and it is apparent that the described embodiments are only some embodiments of the specification and not all embodiments. All other embodiments, which may be made by one or more embodiments of the disclosure without undue effort by one of ordinary skill in the art, are intended to be within the scope of the embodiments of the disclosure.

Fig. 1 is a schematic flow chart of information presentation in one embodiment provided in the present specification. As shown in fig. 1, in one scenario example provided by the embodiment of the present disclosure, a service terminal may send a transaction request for a current transaction object to a server, where the transaction request may include an object identifier of the current transaction object, where the object identifier is used to identify the current transaction object. The server can process the transaction according to the transaction request and generate current transaction data of the transaction request, and correspondingly, the current transaction data can comprise the object identification. The server may obtain one or more transaction objects configured in advance to be closely associated with the transaction of the current transaction object as associated resources according to the object identification. The server can acquire resource information of the one or more associated resources and send the resource information to the information display terminal so that the information display terminal displays the resource information. By utilizing the relevance among the transaction objects, after a user carries out the transaction of a certain transaction object, the information of other related transaction objects of the transaction object is timely displayed to the user, so that the transaction amount of the product can be further improved.

Fig. 2 is a flowchart of an embodiment of the information display method provided in the present specification. Although the description provides methods and apparatus structures as shown in the examples or figures described below, more or fewer steps or modular units may be included in the methods or apparatus, whether conventionally or without inventive effort. In the steps or the structures where there is no necessary causal relationship logically, the execution order of the steps or the module structure of the apparatus is not limited to the execution order or the module structure shown in the embodiments or the drawings of the present specification. The described methods or module structures may be implemented in a device, server or end product in practice, in a sequential or parallel fashion (e.g., parallel processor or multi-threaded processing environments, or even distributed processing, server cluster implementations) as shown in the embodiments or figures.

In a specific embodiment, as shown in fig. 2, in one embodiment of the information display method provided in the present specification, the method may be applied to a server of an information display system, and the method may include the following steps:

S20: and acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request.

The server may obtain an object identifier from current transaction data, where the current transaction data may be generated according to a transaction request sent by the service terminal, and the object identifier may be used to identify a current transaction object corresponding to the transaction request.

The transaction object may include a product that a user transacts at a business terminal. The products may include apparel, jewelry, financial products, and the like. The user can initiate a transaction for the current transaction object through the service terminal, the service terminal can generate a transaction request of the current transaction object, and the transaction request can comprise an object identifier, and the object identifier can be used for identifying the transaction object. The business terminal can send the transaction request to the server, and the server can conduct transaction processing according to the transaction request and generate current transaction data of the current transaction object. Accordingly, the current transaction data may include an object identifier of the current transaction object.

S22: and acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object.

The server may obtain an association resource set corresponding to the object identifier, where the association resource set may include at least one association resource of the current transaction object, and the association resource may represent a transaction object having a transaction association relationship with the current transaction object.

The server may be preconfigured with an associated resource set corresponding to each transaction object, and the associated resource set may be identified by using an object identifier of each transaction object. After the server obtains the object identifier from the current transaction data, the server can obtain the associated resource set corresponding to the current transaction object according to the object identifier.

The set of associated resources may include at least one associated resource of the current transaction object, which may represent a transaction object having a transaction association with the current transaction object. The transaction object having a transaction association relationship with the current transaction object can be determined according to historical transaction data, description information of each transaction object, expert experience library and the like.

For example, for a transaction object: the vehicle credit, its corresponding associated transaction object may be ETC (road electronic toll collection). After the user finishes the car credit, the user may need to transact the ETC in the next step, and then the associated transaction object corresponding to the car credit is set as the ETC, and the ETC is taken as the associated resource of the car credit and is put into the associated resource set corresponding to the car credit. For a transaction object: the corresponding associated transaction object of a financial product A can be other financial products B or insurance products C with small amount difference, and the like. The financial product B or the insurance product C can be used as the associated resource of the financial product a and put into the associated resource set corresponding to the financial product a.

In some embodiments, the associated resources in the set of associated resources may be determined in the following manner:

acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;

acquiring a preset number of second transaction data corresponding to corresponding user identifiers before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;

Extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data;

determining the transaction association degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

and determining a second transaction object with the transaction association closeness greater than a specified threshold as an association resource of the current transaction object.

The association resource may be used to represent a transaction object having a transaction association affinity with the current transaction object greater than a specified threshold. The trade association closeness between the trade objects can be analyzed in advance, and the trade association closeness can be used for representing the association size of the trade objects in actual trade.

The degree of affinity of transaction associations between transaction objects may be determined based on a large amount of historical transaction data. For example, a first transaction data set corresponding to the current transaction object X may be obtained, which may include at least one first transaction data. The transaction data may include a user identification. The transaction data of the same user identifier may be analyzed first, for example, for the user identifier Y, the first transaction data R of the user identifier Y may be obtained, and 2j pieces of second transaction data performed by the user identifier Y before and after the first transaction data R is obtained. Each of the second transaction data includes a corresponding transaction object, which may be defined as a second transaction object for convenience of description.

For any one first transaction data in the first transaction data set, the user identifier of the first transaction data can be obtained, and according to the mode, 2j second transaction data corresponding to each first transaction data are obtained to form a second transaction data set.

Then, second transaction objects of each second transaction data in the second transaction data set can be extracted, and statistical analysis is performed on the extracted second transaction objects. More than one second transaction data corresponding to some second transaction objects may occur, and the number of second transaction data corresponding to each second transaction object in the second transaction data set may be counted as the number of transactions of the second transaction object. The second transaction data corresponding to the second transaction objects may be the first transaction data R _i The first transaction before and after occursA second, third, and jth transaction is possible.

In some embodiments, the distance between each second transaction object and the current transaction object X may be quantified by using the number of transactions between the second transaction data corresponding to the second transaction object and the first transaction data corresponding to the user identifier of the second transaction data. For example, the user identifier of the second transaction data W corresponding to a certain second transaction object Q is Y, the first transaction data R corresponding to Y is obtained, then, it can be analyzed what number of transactions the second transaction data W is before and after the first transaction data R occurs, if the second transaction data W is the first transaction, the number of spaced transactions is zero, and if the second transaction is the j-th transaction, the number of spaced transactions is j-1.

Then, the reciprocal may be taken as the distance of the second transaction object Q from the current transaction object X, for example, by adding 1 to the number of transactions at intervals. Of course, other manners of quantization may be employed, without limitation. The greater the number of transactions spaced, the greater the distance.

And then, counting the characteristics of the transaction times of each second transaction object, the distance between each second transaction object and the current transaction object, and the like, and determining the transaction association degree of each second transaction object and the current transaction object according to the extracted characteristics. The greater the number of times, the closer the second transaction object is to the current transaction object. In some embodiments, the extracted features may be learned using a machine learning algorithm to determine how closely the transactions are correlated.

In some implementations, transaction objects having a transaction affinity greater than a specified threshold may be treated as associated resources for the transaction objects. The specified threshold value can be determined according to the actual application scene.

In other embodiments, an associated user identifier corresponding to the user identifier of the first transaction data may also be obtained; correspondingly, the second transaction data set is obtained by the following method: and acquiring corresponding user identifiers before and after each first transaction data and a preset number of second transaction data corresponding to the associated user identifiers to acquire a second transaction data set. The associated user identification can be preconfigured according to the association relationship between users. And the association relationship exists among part of users, such as relatives, close transaction relationship and the like. For example, the association relationship, such as the relative relationship, between the users prestored in the server can be obtained; or determining whether a closer trade relation exists between the users according to the historical trade data.

Then, when the second transaction data is acquired, in addition to the transaction data corresponding to the user identifier of the first transaction data, the transaction data corresponding to the associated user identifier corresponding to the user identifier may be further acquired as the second transaction data. Therefore, the transaction habits of a user and the related users of the user can be comprehensively analyzed to determine the transaction objects which are likely to be transacted before and after the transaction of the current transaction object. For example, after the husband finishes a car credit, it may be the wife who performs ETC. Therefore, by utilizing the scheme, the transaction object closely related to the current transaction object can be extracted more accurately and comprehensively.

In other embodiments, the associated resources of the current transaction object may be further determined in conjunction with a pre-configured transaction sequence set of transaction objects, the transaction sequence set including a transaction sequence between one or more transaction objects. The likely order of transactions for one or more transaction objects in an actual transaction may be determined by analyzing historical transaction data or by combining a library of expert experiences.

Correspondingly, the obtaining the resource information corresponding to one or more associated resources in the associated resource set includes: sorting all associated resources in the associated resource set according to the transaction sequence set and the transaction association closeness; and sequencing the resource information corresponding to the one or more previous associated resources from the associated resource set.

A transaction object subsequent to the current transaction object may be determined from the set of transaction orders as a third transaction object. For example, there may be K third transaction objects after the current transaction object X in the transaction sequence set, where the K third transaction objects represent that the user in the actual transaction scenario has a high probability of performing the K third transaction objects after performing the current transaction object X. The K third subjects may be determined by a library of expert experience on a large amount of historical data. And then, obtaining the transaction association closeness corresponding to the K third transaction objects, sorting the K third transaction objects according to the order of the transaction association closeness from big to small, placing the sorted K third transaction objects into an order association resource subset, placing other association resources in the association resource set into a potential association resource subset, and sorting according to the order of the transaction association closeness from big to small.

Then, the resource information of the K third transaction objects in the sequentially associated resource subset may be sequentially transmitted to the information presentation terminal. After the transmission of the resources in the sequence associated resource subsets is completed, the resource information of each resource in the potential associated resource subsets is sequentially transmitted to the information display terminal.

Some transaction objects may have a relatively fixed transaction sequence, for example, after a user handles a car payment, usually handles ETC, purchases car insurance, and the like, by further combining the fixed transaction sequence of some transaction objects, the information delivery sequence of the transaction objects is determined, so that the rationality of information delivery can be further improved, and the success rate of the transaction is further improved.

S24: and acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at an information display terminal.

The server may obtain one or more associated resources from the set of associated resources. One or more associated resources can be randomly acquired from the associated resource set, and then resource information corresponding to the corresponding associated resources is acquired. Alternatively, in some embodiments, each associated resource in the associated resource set may be ordered according to the transaction association affinity, and the server may sequentially extract each associated resource from the associated resource set, and then obtain the resource information corresponding to the corresponding associated resource.

The resource information may represent information that the associated resource presents at the information presenting terminal. The resource information may be advertisement information, function introduction information, etc. of each transaction object. A set of resource information may be pre-configured for each transaction object and identified with an object identification. The associated resources in the associated resource set can be identified by using the object identifiers, the server can acquire the object identifiers corresponding to the associated resources from the associated resource set, then acquire the resource information set of the associated resources according to the object identifiers, and further acquire the resource information of the associated resources from the resource information set.

S26: and sending the resource information to an information display terminal so as to enable the information display terminal to display.

The server can send the acquired resource information to the information display terminal, and the information display terminal can display the resource information.

According to the embodiment, the correlation among the transaction objects is utilized, after the user performs the transaction of a certain transaction object, the information of other associated transaction objects of the transaction object is timely displayed to the user, so that the user can timely know and pay attention to the information of other associated transaction objects corresponding to the transaction object, and the transaction amount and the transaction success rate can be further improved.

It should be noted that the above description of the method according to the foregoing method embodiment may also include other embodiments. Specific implementation may refer to descriptions of related method embodiments, which are not described herein in detail.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. Specific reference may be made to the foregoing description of related embodiments of the related process, which is not described herein in detail.

The foregoing describes specific embodiments of the present disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

According to the information display method provided by one or more embodiments of the present disclosure, after a user performs a transaction of a certain transaction object, information of other associated transaction objects of the transaction object is displayed to the user in time by using the relevance between the transaction objects, so that the user can know and pay attention to the information of other associated transaction objects corresponding to the transaction object in time, and thus the transaction amount of each transaction object can be further improved.

Based on the information display method, one or more embodiments of the present disclosure further provide an information display device. The apparatus may include a system, software (application), module, component, server, etc. using the methods described in the embodiments of the present specification in combination with necessary hardware implementation. Based on the same innovative concepts, the embodiments of the present description provide means in one or more embodiments as described in the following embodiments. Because the implementation scheme and the method for solving the problem by the device are similar, the implementation of the device in the embodiment of the present disclosure may refer to the implementation of the foregoing method, and the repetition is not repeated. As used below, the term "unit" or "module" may be a combination of software and/or hardware that implements the intended function. While the means described in the following embodiments are preferably implemented in software, implementation in hardware, or a combination of software and hardware, is also possible and contemplated. Specifically, fig. 3 is a schematic block diagram illustrating an embodiment of an information display apparatus provided in the specification, and as shown in fig. 3, the apparatus may be applied to a server, and the apparatus may include:

The identifier obtaining module 102 is configured to obtain an object identifier from current transaction data, where the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used to identify a current transaction object corresponding to the transaction request;

the resource obtaining module 104 may be configured to obtain an associated resource set corresponding to the object identifier, where the associated resource set includes at least one associated resource of the current transaction object, and the associated resource represents a transaction object that has a transaction association relationship with the current transaction object;

the information obtaining module 106 may be configured to obtain resource information corresponding to one or more associated resources in the associated resource set, where the resource information represents information displayed by the associated resources at the information display terminal;

the information sending module 108 may be configured to send the resource information to an information display terminal, so that the information display terminal displays the resource information.

In other embodiments, the apparatus may further include:

the first data acquisition module can be used for acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;

The second data acquisition module can be used for acquiring a preset number of second transaction data corresponding to the corresponding user identifications before and after each first transaction data occurs, so as to acquire a second transaction data set; wherein the second transaction data comprises a second transaction object;

the feature extraction module is configured to extract a transaction number of each second transaction object in the second transaction data set and a distance between each second transaction object and the current transaction object, where the distance is determined according to a transaction number of intervals between second transaction data corresponding to the second transaction object and corresponding first transaction data;

the closeness determining module can be used for determining the transaction association closeness of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

and the association resource determining module can be used for determining a second transaction object with the transaction association closeness greater than a specified threshold as the association resource of the current transaction object.

In other embodiments, the apparatus may further include:

the first sorting module can be used for sorting the associated resources in the associated resource set according to the order from big to small based on the transaction association closeness by the sorting unit;

The information acquisition module may be further configured to sort resource information corresponding to one or more associated resources that are located in front from the associated resource set.

In other embodiments, the apparatus may further include:

a third data acquisition module operable to acquire a transaction sequence set of transaction objects, the transaction sequence set comprising a transaction sequence between one or more transaction objects;

the second sorting module can be used for sorting each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness;

the information acquisition module may be further configured to sort resource information corresponding to one or more associated resources that are located in front from the associated resource set.

In other embodiments, the apparatus may further include:

the associated identifier acquisition module can be used for acquiring an associated user identifier corresponding to the user identifier of the first transaction data;

correspondingly, the second data acquisition module may be further configured to acquire a corresponding user identifier before and after each first transaction data occurs and a preset number of second transaction data corresponding to the associated user identifier, so as to obtain a second transaction data set.

It should be noted that the above description of the apparatus according to the method embodiment may also include other implementations. Specific implementation may refer to descriptions of related method embodiments, which are not described herein in detail.

According to the information display device provided by one or more embodiments of the present disclosure, after a user performs a transaction of a certain transaction object, information of other associated transaction objects of the transaction object is displayed to the user in time by using the relevance between the transaction objects, so that the user can know and pay attention to the information of other associated transaction objects corresponding to the transaction object in time, and thus the transaction amount of each transaction object can be further improved.

The method or apparatus according to the above embodiments provided in the present specification may implement service logic by a computer program and be recorded on a storage medium, where the storage medium may be read and executed by a computer, to implement the effects of the schemes described in the embodiments of the present specification. Accordingly, the present specification also provides an information presentation apparatus comprising a processor and a memory storing processor executable instructions which when executed by the processor implement steps comprising the method of any one of the embodiments described above.

The information presentation apparatus provided in the embodiments of the present disclosure may be a computer terminal, a server, or a similar computing apparatus. Taking the server as an example, fig. 4 is a block diagram of the hardware configuration of the server to which the embodiment of the present specification is applied. As shown in fig. 4, the server 100 may include one or more (only one is shown in the figure) processors 200 (the processor 200 may include, but is not limited to, a microprocessor MCU or a processing device such as a programmable logic device FPGA), a memory 300 for storing data, and a transmission module 400 for communication functions. It will be appreciated by those of ordinary skill in the art that the configuration shown in fig. 4 is merely illustrative and is not intended to limit the configuration of the electronic device described above. For example, server 100 may also include more or fewer components than shown in FIG. 4, for example, may also include other processing hardware such as a database or multi-level cache, a GPU, or have a different configuration than that shown in FIG. 4.

The memory 300 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the search method in the embodiment of the present invention, and the processor 200 executes the software programs and modules stored in the memory 300 to perform various functional applications and data processing. Memory 300 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, memory 300 may further include memory located remotely from processor 200, which may be connected to the computer terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The transmission module 400 is used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of a computer terminal. In one example, the transmission module 400 includes a network adapter (Network Interface Controller, NIC) that can connect to other network devices through a base station to communicate with the internet. In one example, the transmission module 400 may be a Radio Frequency (RF) module for communicating with the internet wirelessly.

The storage medium may include physical means for storing information, typically by digitizing the information before storing it in an electronic, magnetic, or optical medium. The storage medium may include: means for storing information using electrical energy such as various memories, e.g., RAM, ROM, etc.; devices for storing information using magnetic energy such as hard disk, floppy disk, magnetic tape, magnetic core memory, bubble memory, and USB flash disk; devices for optically storing information, such as CDs or DVDs. Of course, there are other ways of readable storage medium, such as quantum memory, graphene memory, etc.

It should be noted that the above description of the apparatus according to the method embodiment may also include other implementations. Specific implementation may refer to descriptions of related method embodiments, which are not described herein in detail.

According to the information display equipment, the information of other related transaction objects of a certain transaction object can be displayed to the user in time after the user performs the transaction of the transaction object by utilizing the relevance among the transaction objects, so that the user can know and pay attention to the information of the other related transaction objects corresponding to the transaction object in time, and the transaction amount of each transaction object can be further improved.

The present disclosure also provides an information presentation system that may be a stand-alone information presentation system or may be used in a multi-business transaction data processing system. The system may be a stand-alone server or may include a server cluster, a system (including a distributed system), software (applications), an actual operating device, a logic gate device, a quantum computer, etc., using one or more of the methods or one or more of the embodiment devices of the present specification in combination with a terminal device that implements the necessary hardware. The system can comprise one or more information acquisition terminals, a server and a service handling terminal; wherein the information acquisition terminal may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, perform the steps of the methods of one or more of the embodiments described above; the server may include at least one processor and memory storing computer-executable instructions that, when executed, perform the steps of the methods of one or more of the embodiments described above; the service handling terminal may comprise at least one processor and a memory storing computer executable instructions that when executed implement the steps of the method of one or more of the embodiments described above.

It should be noted that the description of the above system according to the method or apparatus embodiment may further include other implementations, and specific implementation may refer to the description of the related method embodiment, which is not described herein in detail.

According to the information display system, the information of other related transaction objects of a certain transaction object can be displayed to the user in time after the user performs the transaction of the transaction object by utilizing the relevance among the transaction objects, so that the user can know and pay attention to the information of the other related transaction objects corresponding to the transaction object in time, and the transaction amount of each transaction object can be further improved.

The present description embodiments are not limited to cases that are necessarily compliant with standard data models/templates or described in the present description embodiments. Some industry standards or embodiments modified slightly based on the implementation described by the custom manner or examples can also realize the same, equivalent or similar or predictable implementation effect after modification of the above examples. Examples of data acquisition, storage, judgment, processing, etc., using these modifications or variations are still within the scope of alternative embodiments of the present description.

The system, apparatus, module or unit set forth in the above embodiments may be implemented in particular by a computer chip or entity, or by a product having a certain function. For convenience of description, the above devices are described as being functionally divided into various modules, respectively. Of course, when one or more of the present description is implemented, the functions of each module may be implemented in the same piece or pieces of software and/or hardware, or a module that implements the same function may be implemented by a plurality of sub-modules or a combination of sub-units, or the like. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

Those skilled in the art will also appreciate that, in addition to implementing the controller in a pure computer readable program code, it is well possible to implement the same functionality by logically programming the method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers, etc. Such a controller can be regarded as a hardware component, and means for implementing various functions included therein can also be regarded as a structure within the hardware component. Or even means for achieving the various functions may be regarded as either software modules implementing the methods or structures within hardware components.

The present description is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method or apparatus comprising such elements.

One skilled in the relevant art will recognize that one or more embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Moreover, one or more embodiments of the present description can take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

One or more embodiments of the present specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments. In the description of the present specification, a description referring to terms "one embodiment," "some embodiments," "examples," "specific examples," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present specification. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, the different embodiments or examples described in this specification and the features of the different embodiments or examples may be combined and combined by those skilled in the art without contradiction.

The foregoing is merely exemplary of the present disclosure and is not intended to limit the disclosure. Various modifications and alterations to this specification will become apparent to those skilled in the art. Any modifications, equivalent substitutions, improvements, or the like, which are within the spirit and principles of the present description, are intended to be included within the scope of the claims of the present description.

Claims (10)

1. An information display method, applied to a server, comprising:

acquiring an object identifier from current transaction data, wherein the current transaction data is generated according to a transaction request sent by a service terminal, and the object identifier is used for identifying a current transaction object corresponding to the transaction request;

acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object;

acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at an information display terminal;

the resource information is sent to an information display terminal so that the information display terminal displays the resource information;

The associated resources in the associated resource set are determined by: acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier; acquiring a preset number of second transaction data corresponding to corresponding user identifiers before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object; extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, wherein the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data; determining the transaction association degree of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object; determining a second transaction object with the transaction association closeness greater than a specified threshold as an association resource of the current transaction object; the distance is the result of taking the reciprocal after adding 1 to the number of the transactions at intervals;

The method further comprises the steps of: processing the transaction characteristics by using a machine learning algorithm to determine the degree of transaction association; wherein the transaction characteristics include: the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

the method further comprises the steps of: obtaining a transaction sequence set of current transaction objects, determining K transaction objects after the current transaction objects from the transaction sequence set, as K third transaction objects, sequencing the K third transaction objects according to the sequence from big to small of transaction association closeness, placing the sequenced K third transaction objects into a sequence association resource subset, placing other association resources in the association resource set into a potential association resource subset, and sequencing according to the sequence from big to small of transaction association closeness; sequentially transmitting the resource information of the K third transaction objects in the sequentially associated resource subset to the information display terminal; and after the resource information in the sequence associated resource subset is sent, the resource information of each other associated resource of the potential associated resource subset is sequentially sent to the information display terminal.

2. The method according to claim 1, wherein the method further comprises:

Ordering all the associated resources in the associated resource set according to the order from big to small based on the transaction association closeness;

the obtaining the resource information corresponding to one or more associated resources in the associated resource set includes: and sequencing the resource information corresponding to the one or more previous associated resources from the associated resource set.

3. The method according to claim 1, wherein the method further comprises:

acquiring a transaction sequence set of transaction objects, wherein the transaction sequence set comprises transaction sequences among one or more transaction objects;

the obtaining the resource information corresponding to one or more associated resources in the associated resource set includes: sorting all associated resources in the associated resource set according to the transaction sequence set and the transaction association closeness; and sequencing the resource information corresponding to the one or more previous associated resources from the associated resource set.

4. The method according to claim 1, wherein the method further comprises:

acquiring an associated user identifier corresponding to the user identifier of the first transaction data;

correspondingly, the second transaction data set is obtained by the following method: and acquiring corresponding user identifiers before and after each first transaction data and a preset number of second transaction data corresponding to the associated user identifiers to acquire a second transaction data set.

5. An information presentation apparatus, characterized by being applied to a server, the apparatus comprising:

the system comprises an identification acquisition module, a transaction request acquisition module and a transaction request acquisition module, wherein the identification acquisition module is used for acquiring an object identification from current transaction data, the current transaction data is generated according to a transaction request sent by a service terminal, and the object identification is used for identifying a current transaction object corresponding to the transaction request;

the resource acquisition module is used for acquiring an associated resource set corresponding to the object identifier, wherein the associated resource set comprises at least one associated resource of the current transaction object, and the associated resource represents a transaction object with a transaction association relationship with the current transaction object;

the information acquisition module is used for acquiring resource information corresponding to one or more associated resources in the associated resource set, wherein the resource information represents information displayed by the associated resources at the information display terminal;

the information sending module is used for sending the resource information to an information display terminal so as to enable the information display terminal to display the resource information;

the apparatus further comprises:

the first data acquisition module is used for acquiring a first transaction data set corresponding to the current transaction object, wherein the first transaction data set comprises at least one first transaction data, and the first transaction data comprises a user identifier;

The second data acquisition module is used for acquiring a preset number of second transaction data corresponding to the corresponding user identifications before and after each first transaction data occurs, and acquiring a second transaction data set; wherein the second transaction data comprises a second transaction object;

the feature extraction module is used for extracting the transaction times of each second transaction object in the second transaction data set and the distance between each second transaction object and the current transaction object, and the distance is determined according to the transaction number of the interval between the second transaction data corresponding to the second transaction object and the corresponding first transaction data; the distance is the result of taking the reciprocal after adding 1 to the number of the transactions at intervals;

the closeness determining module is used for determining the transaction association closeness of each second transaction object and the current transaction object according to the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

the association resource determining module is used for determining a second transaction object with the transaction association closeness degree larger than a specified threshold as the association resource of the current transaction object;

the device is also for: processing the transaction characteristics by using a machine learning algorithm to determine the degree of transaction association; wherein the transaction characteristics include: the transaction times of each second transaction object and the distance between each second transaction object and the current transaction object;

The device is also for: obtaining a transaction sequence set of current transaction objects, determining K transaction objects after the current transaction objects from the transaction sequence set, as K third transaction objects, sequencing the K third transaction objects according to the sequence from big to small of transaction association closeness, placing the sequenced K third transaction objects into a sequence association resource subset, placing other association resources in the association resource set into a potential association resource subset, and sequencing according to the sequence from big to small of transaction association closeness; sequentially transmitting the resource information of the K third transaction objects in the sequentially associated resource subset to the information display terminal; and after the resource information in the sequence associated resource subset is sent, the resource information of each other associated resource of the potential associated resource subset is sequentially sent to the information display terminal.

6. The apparatus of claim 5, wherein the apparatus further comprises:

the first ordering module is used for ordering each associated resource in the associated resource set according to the order from big to small based on the transaction association degree;

the information acquisition module is further used for sequencing the resource information corresponding to one or more related resources in front from the related resource set.

7. The apparatus of claim 5, wherein the apparatus further comprises:

a third data acquisition module for acquiring a transaction sequence set of transaction objects, the transaction sequence set comprising a transaction sequence between one or more transaction objects;

the second ordering module is used for ordering each associated resource in the associated resource set according to the transaction sequence set and the transaction association closeness;

the information acquisition module is further used for sequencing the resource information corresponding to one or more related resources in front from the related resource set.

8. The apparatus of claim 5, wherein the apparatus further comprises:

the associated identifier acquisition module is used for acquiring an associated user identifier corresponding to the user identifier of the first transaction data;

correspondingly, the second data acquisition module is further used for acquiring corresponding user identifiers before and after each first transaction data occurs and a preset number of second transaction data corresponding to the associated user identifiers, so as to acquire a second transaction data set.

9. An information presentation device, characterized in that the device comprises a processor and a memory for storing processor-executable instructions which, when executed by the processor, implement steps comprising the method of any of claims 1-4.

10. An information display system is characterized by comprising a service terminal, a server and an information display terminal, wherein,

the business terminal is used for sending a transaction request of a current transaction object to the server;

the server comprising at least one processor and a memory storing computer executable instructions that when executed implement the steps of the method of any one of claims 1-4;

the information display terminal is used for receiving the resource information sent by the server and displaying the resource information.