CN111091405A - Implementation scheme for solving high concurrency of killing and promoting second - Google Patents
Implementation scheme for solving high concurrency of killing and promoting second Download PDFInfo
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- CN111091405A CN111091405A CN201910867178.9A CN201910867178A CN111091405A CN 111091405 A CN111091405 A CN 111091405A CN 201910867178 A CN201910867178 A CN 201910867178A CN 111091405 A CN111091405 A CN 111091405A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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Abstract
An implementation scheme for solving the problem of high concurrence of killing promotion by seconds comprises the following steps: the merchant selects and determines the commodities participating in the second killing, and submits the confirmed commodity information to the second killing platform; displaying commodity information of merchants participating in second killing on the second killing platform; the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced; manually intervening to kill the commodity displayed on the movable platform in seconds; the buyer clicks a second killing button on a commodity information page displayed on the second killing activity platform to participate in second killing, and the seller cannot reject the request of the buyer to participate in second killing. The invention solves the problems that the sales promotion commodities are disordered and are not convenient for platform management and buyer selection during second killing promotion, so that the ordering orderliness of the commodities is better, the interactivity of the buyer during use is better, and the purchasing experience is better.
Description
Technical Field
The invention relates to the technical field of commodity sales promotion, in particular to a realization scheme for solving high concurrence of second killing sales promotion.
Background
In an electronic commerce system, it is often necessary to promote the flow of websites and promote the sale of goods through various promotion benefits. In enterprise-level e-commerce systems, the promotional function is often its short board. E-commerce software systems often adopt personalized customized development to implement promotion policies of e-commerce. The second killing activity comprises time-limited second killing activity, a merchant submits commodity information participating in the second killing activity on a second killing platform, the platform displays the information on a second killing activity page, and buyers can select commodities and kill the commodities on the second killing activity page. The time-limited second killing activity improves the sales volume of stores and brings benefits to buyers.
However, at present, when the commodity information submitted to the second killing activity platform by the merchant is displayed by the platform, the commodities are arranged in an unordered manner, the platform is troublesome in managing the commodities, and the second killing experience of the buyer on the platform is still to be improved.
Disclosure of Invention
Objects of the invention
In order to solve the technical problems in the background technology, the invention provides an implementation scheme for solving the problem of high concurrence of second killing sales promotion, and solves the problems that sales promotion commodities are disordered and are not convenient for platform management and buyer selection during second killing sales promotion, so that the ordering orderliness of the commodities is better, the interactivity of the buyer during use is better, and the purchasing experience is better.
(II) technical scheme
In order to solve the above problems, the present invention provides an implementation scheme for solving the high concurrence of second killing promotion, which comprises the following steps:
the merchant selects and determines the commodities participating in the second killing, and submits the confirmed commodity information to the second killing platform;
displaying commodity information of merchants participating in second killing on the second killing platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced; manually intervening to kill the commodity displayed on the movable platform in seconds;
the buyer clicks a second killing button on a commodity information page displayed on the second killing activity platform to participate in second killing, and the seller cannot reject the request of the buyer to participate in second killing.
Preferably, the buyer enters the detailed page of the commodity in the shop of the merchant by clicking the commodity information area, and the commodity preference type and the preference amplitude corresponding to each preference type are displayed on the detailed page of the commodity in the shop.
Preferably, when the commodity information displayed on the second killing movable platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced: the commodities are sequentially sorted from top to bottom according to the second killing remaining time rule from short to long, the commodities are sequentially sorted from top to bottom according to the second killing preferential amount rule from large to small, and the commodities are sequentially sorted from top to bottom according to the second killing commodity inventory rule from small to large.
Preferably, when the manual intervention is performed to kill the commodity sequence displayed on the movable platform, the following intervention types are included:
the method comprises the following steps that firstly, the sequence of display pages of a plurality of commodities on a second killing platform is manually adjusted;
secondly, adding new commodities participating in the second killing activity to the second killing activity platform manually, and determining the sequencing position of the commodities on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing from the second killing platform, and automatically sequencing the rest commodities according to the original priority and the sequencing rule.
Preferably, only one commodity can be selected to participate in the killing activity of the second in the commodities sold by the same merchant.
Preferably, before the second killing activity starts, the merchant submits the commodity information which is determined to participate in the second killing activity to a second killing platform in advance; and before the second killing activity begins, the merchant can change the submitted commodity information.
Preferably, after the buyer enters the detail page of the commodity by clicking the commodity information area on the second killing activity, various types of coupons picked up on the detail page of the commodity can be used in a superimposed manner on the second killing price.
Preferably, the product detail page is provided with a coupon type of "interested store coupon", and after the buyer enters the store and focuses attention on the store, the store automatically issues the coupon into the buyer coupon package.
The technical scheme of the invention has the following beneficial technical effects: the seller submits the detailed information of the selected commodities to the second killing platform, and the commodities are killed within a limited time and a second, so that the buyer is prompted to select and buy the commodities, the exposure rate and the conversion rate of the commodities in the shop participating in the second killing are improved, the sales volume and the sales volume of the shop are further improved, and the benefit is provided for the buyer. The platform sorts the commodities submitted by each merchant, the sorting mode comprises two modes of automatic sorting and manual interference sorting according to the sorting rule by the platform, and the problem that the sorted commodities are disordered and are not convenient for platform management and buyer selection when the second killing promotion is carried out is solved, so that the sorting orderliness of the commodities is better, the interactivity of the buyer during use is better, and the purchasing experience is better.
Drawings
Fig. 1 is a schematic structural flow diagram of a first implementation scheme for solving the high concurrency of the second killing promotion according to the present invention.
Fig. 2 is a schematic structural flow diagram of a second implementation scheme for solving the high concurrency of the second killing promotion according to the present invention.
Fig. 3 is a structural block diagram of automatic sequencing in an implementation scheme for solving high concurrency of the second killing promotion according to the invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings in conjunction with the following detailed description. It should be understood that the description is intended to be exemplary only, and is not intended to limit the scope of the present invention. Moreover, in the following description, descriptions of well-known structures and techniques are omitted so as to not unnecessarily obscure the concepts of the present invention.
As shown in fig. 1-3, the implementation scheme of the present invention for solving the high concurrence of the second killing promotion includes the following steps:
the merchant selects and determines the commodities participating in the second killing, and submits the confirmed commodity information to the second killing platform;
displaying commodity information of merchants participating in second killing on the second killing platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced; manually intervening to kill the commodity displayed on the movable platform in seconds;
the buyer clicks a second killing button on a commodity information page displayed on the second killing activity platform to participate in second killing, and the seller cannot reject the request of the buyer to participate in second killing.
In the invention, the seller submits the detailed information of the selected commodity to the second killing platform, and the commodity kills within a limited time and second, so that the buyer is prompted to select and buy the commodity, thereby improving the exposure rate and the conversion rate of the commodity in which the shop participates in second killing, further improving the sales volume and sales volume of the shop, and providing the advantage for the buyer. The platform sorts the commodities submitted by each merchant, the sorting mode comprises two modes of automatic sorting and manual interference sorting according to the sorting rule by the platform, and the problem that the sorted commodities are disordered and are not convenient for platform management and buyer selection when the second killing promotion is carried out is solved, so that the sorting orderliness of the commodities is better, the interactivity of the buyer during use is better, and the purchasing experience is better.
In an optional embodiment, the buyer enters the detailed page of the commodity in the shop of the merchant by clicking the commodity information area, and the commodity offer types and the offer amplitude corresponding to each offer type are displayed on the detailed page of the commodity in the shop.
The coupon is provided with a plurality of types of coupons, so that the diversity of the selection of the buyer is improved, the preferential strength is increased, the buyer is promoted to buy the second-killing commodity, the conversion rate of the second-killing commodity is improved, and the sales volume of the shop is increased.
In an optional embodiment, when the commodity information displayed on the second killing activity platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced: the commodities are sequentially sorted from top to bottom according to the second killing remaining time rule from short to long, the commodities are sequentially sorted from top to bottom according to the second killing preferential amount rule from large to small, and the commodities are sequentially sorted from top to bottom according to the second killing commodity inventory rule from small to large.
It should be noted that, because the second killing is time-limited, the overtime merchandise automatically exits the second killing platform. In order to avoid the waste of the resources participating in the activity, the commodities are sorted by taking the second killing remaining time as the highest priority, and the commodities with shorter time remaining are arranged in the front. And sorting the second preferential lines of the commodities as a second priority so that the buyers can acquire commodity information with large preferential lines and purchase the commodity information according to the requirements, thereby facilitating the buyers to visually select the commodity information. The commodity inventory is used as the sequencing rule of the lowest priority, and after the commodity is killed in seconds, the commodity is automatically removed from the second killing platform, so that the resource occupation is reduced.
In an alternative embodiment, the manual intervention in the sorting of the items displayed on the second killing platform comprises the following intervention types:
the method comprises the following steps that firstly, the sequence of display pages of a plurality of commodities on a second killing platform is manually adjusted;
secondly, adding new commodities participating in the second killing activity to the second killing activity platform manually, and determining the sequencing position of the commodities on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing from the second killing platform, and automatically sequencing the rest commodities according to the original priority and the sequencing rule.
It should be noted that when the sequencing and the state of the second killing commodities on the second killing platform are manually intervened, the first intervention mode only interferes with the sequencing of the commodities, the second intervention mode increases the commodities and sequences the commodities, and the third intervention mode removes the commodities participating in the second killing activity so as to reduce the occupation of the resource slot.
In an alternative embodiment, only one commodity can be selected to participate in the killing activity for the same commodity in the same commodity sold by the same merchant.
It should be noted that the same merchant can only select one of the same kind of goods to participate in the killing action, and the merchant is prompted to select the more competitive goods, so that various goods with strong competitiveness can be displayed to the buyer by each merchant, the selection range of the buyer is wider, and the benefit obtained by the buyer is more cost-effective.
In an optional embodiment, before the second killing activity begins, the merchant submits the commodity information determined to participate in the second killing activity to a second killing platform in advance; and before the second killing activity begins, the merchant can change the submitted commodity information.
It should be noted that after the merchant submits the commodity information participating in the second killing to the second killing background, the condition of replacing the commodity or modifying the commodity information may exist, so that the merchant can more flexibly adjust the strategy of participating in the second killing, the platform provides modification authority for the merchant, and the merchant can modify the commodity information before the second killing starts, so that the second killing is more humanized.
In an alternative embodiment, after the buyer enters the detail page of the commodity by clicking the commodity information area on the second killing activity, various types of coupons picked up on the detail page of the commodity can be used in a superimposed way on the second killing price.
It should be noted that, the buyer can continuously receive the coupons on the detailed page of the product, and the coupons can be used in a superposition manner, thereby improving the discount strength of the merchant on the product and further improving the conversion rate of the product.
In an alternative embodiment, the product detail page is provided with a coupon type of "follow-up store coupon", and after the buyer enters the store and follows the store, the store automatically issues the coupon into the buyer coupon package.
The buyer is provided with a benefit by setting a benefit type of "focused store coupon".
Claims (8)
1. An implementation scheme for solving the problem of high concurrence of killing promotion by seconds is characterized by comprising the following steps:
the merchant selects and determines the commodities participating in the second killing, and submits the confirmed commodity information to the second killing platform;
displaying commodity information of merchants participating in second killing on the second killing platform;
the commodity ordering mode comprises the following two modes: the commodity information displayed on the second killing movable platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced; manually intervening to kill the commodity displayed on the movable platform in seconds;
the buyer clicks a second killing button on a commodity information page displayed on the second killing activity platform to participate in second killing, and the seller cannot reject the request of the buyer to participate in second killing.
2. The implementation scheme of claim 1, wherein a buyer enters a detail page of the commodity in a merchant store by clicking a commodity information area, and the detail page of the commodity in the store displays commodity offer types and offer ranges corresponding to the offer types.
3. The implementation scheme of claim 1, wherein when the commodity information displayed on the second killing activity platform is automatically sorted according to the rule that the priority of the second killing remaining time, the second killing preferential amount and the second killing commodity inventory is gradually reduced: the commodities are sequentially sorted from top to bottom according to the second killing remaining time rule from short to long, the commodities are sequentially sorted from top to bottom according to the second killing preferential amount rule from large to small, and the commodities are sequentially sorted from top to bottom according to the second killing commodity inventory rule from small to large.
4. An implementation scheme for solving the high concurrency of second killing promotion according to claim 3, wherein the following interference types are included when the sequencing of the commodities displayed on the second killing activity platform is manually intervened:
the method comprises the following steps that firstly, the sequence of display pages of a plurality of commodities on a second killing platform is manually adjusted;
secondly, adding new commodities participating in the second killing activity to the second killing activity platform manually, and determining the sequencing position of the commodities on the second killing activity platform;
and thirdly, manually removing the commodities participating in the second killing from the second killing platform, and automatically sequencing the rest commodities according to the original priority and the sequencing rule.
5. The implementation scheme of claim 1 is characterized in that only one item of the same type of items sold by the same merchant can be selected to participate in the killing action.
6. The implementation scheme for solving the high concurrence of second killing promotion according to claim 1, wherein before the second killing activity, the merchant submits the commodity information which is determined to participate in the second killing activity to a second killing platform in advance; and before the second killing activity begins, the merchant can change the submitted commodity information.
7. The implementation scheme of claim 1, wherein after the buyer enters the detail page of the item by clicking the item information area on the second killing activity, various types of coupons picked up on the detail page of the item can be used in a superimposed manner on the second killing price.
8. The solution for realizing the high concurrency of the second killing promotion according to claim 7, wherein a coupon type of the "paying attention to store coupon" is set on the commodity detail page, and after a buyer enters the store and pays attention to the store, the store automatically issues the coupon to a buyer coupon package.
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Cited By (3)
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| CN113628001A (en) * | 2021-07-01 | 2021-11-09 | 广州云徙科技有限公司 | Multi-service promotion method, system, equipment and medium |
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