CN111083229B - Application information pushing method and device, electronic equipment and storage medium - Google Patents
Application information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The application provides an application information pushing method, an application information pushing device, electronic equipment and a storage medium, which are applied to a service platform, wherein user information and application information are stored in the service platform, and the method comprises the following steps: when the login operation of a user is detected, obtaining a login account and a login environment address of the user; inquiring user information corresponding to the login account; extracting application keywords of the user from the user information; determining a target application keyword from the application keywords according to the login environment address; calling application information related to the target application keyword; and responding to the login operation, and pushing the application information to a display page after the login operation is skipped. Therefore, the application realizes accurate pushing of the application information.
Description
Technical Field
The present application relates to the field of platform information technologies, and in particular, to an application information pushing method, an application information pushing apparatus, an electronic device, and a storage medium.
Background
With the development of big data, the whole intermediate service platform of various resources is popular among people. In general, a service platform generally pushes specific information for a user according to the subscription requirement of the user. However, in the case that the user does not subscribe or in other cases, the push of the conventional service platform is disordered, accurate push cannot be performed according to the current demand of the user, and some irrelevant push causes interference to the user instead.
Disclosure of Invention
The present application provides an application information pushing method, an application information pushing apparatus, an electronic device and a storage medium, so as to overcome the above technical problems.
In order to solve the above problem, the present application discloses an application information pushing method, which is applied to a service platform, where user information and application information are stored in the service platform, and the method includes:
when the login operation of a user is detected, obtaining a login account and a login environment address of the user;
inquiring user information corresponding to the login account;
extracting application keywords of the user from the user information;
determining a target application keyword from the application keywords according to the login environment address;
calling application information related to the target application keyword;
and responding to the login operation, and pushing the application information to a display page after the login operation is skipped.
Further, when a login operation of a user is detected, the method includes:
detecting a Virtual Local Area Network (VLAN) currently accessed by the user;
and determining the login environment address according to the VLAN.
Further, the user information includes a web browsing record in a preset time period;
the step of extracting and obtaining the application keywords of the user from the user information comprises the following steps:
extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
calculating the ratio value of each webpage type;
and determining the application keywords of the user according to the ratio value.
Further, the step of pushing the application information to the display page after the login operation jumps in response to the login operation includes:
and responding to the login operation, and pushing the application information to a display page after the login operation is skipped in a floating window format.
Further, the step of pushing the application information to the display page after the login operation jumps in response to the login operation includes:
and responding to the login operation, and rendering the application information on a display page after the login operation is jumped.
In order to solve the above problem, the present application further discloses an application information pushing apparatus, which is applied to a service platform, where user information and application information are stored in the service platform, and the apparatus includes:
the account address acquisition module is used for acquiring a login account and a login environment address of a user when the login operation of the user is detected;
the user information inquiry module is used for inquiring the user information corresponding to the login account;
the application keyword extraction module is used for extracting and obtaining the application keywords of the user from the user information;
the target application keyword determining module is used for determining a target application keyword from the application keywords according to the login environment address;
the application information calling module is used for calling the application information related to the target application keyword;
and the login operation response module is used for responding to the login operation and pushing the application information to a display page after the login operation is skipped.
Further, when a login operation of a user is detected, the apparatus includes:
the virtual local area network detection module is used for detecting the VLAN currently accessed by the user;
and the login environment address determining module is used for determining the login environment address according to the VLAN.
Further, the user information includes a web browsing record in a preset time period;
the application keyword extraction module comprises:
the webpage type obtaining submodule is used for extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
the proportion value calculation submodule is used for calculating the proportion value of each webpage type;
and the keyword determining submodule is used for determining the application keywords of the user according to the percentage value.
According to another aspect of the present application, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the application information pushing method described above.
According to yet another aspect of the present application, there is provided an electronic device comprising at least one processor, and at least one memory connected to the processor, a bus; the processor and the memory complete mutual communication through the bus; the processor is used for calling the program instructions in the memory so as to execute the application information pushing method.
Compared with the prior art, the method has the following advantages:
when the login operation of a user is detected, the login account and the login environment address of the user are obtained, then the user information corresponding to the login account is inquired, the application keywords of the user are extracted from the user information and obtained, the target application keywords are determined from the application keywords according to the login environment address, finally, the application information related to the target application keywords is called, the login operation is responded, the application information is pushed to the display page after the login operation is skipped, and therefore accurate pushing of the application information is achieved.
Drawings
Fig. 1 is a flowchart illustrating steps of an application information pushing method according to an embodiment of the present application;
FIG. 2 is a flowchart illustrating steps for updating application information according to an embodiment of the present application;
fig. 3 is a schematic structural diagram of an application information pushing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.
Referring to fig. 1, a flowchart illustrating steps of an application information pushing method according to an embodiment of the present application is shown, and is applied to a service platform, where the service platform stores user information and application information, and the method specifically includes the following steps:
step S101, when the login operation of a user is detected, obtaining a login account and a login environment address of the user;
the service platform in the embodiment of the application may be a system operating based on a Browser and a Server B/S (Browser/Server) architecture, or may be a system operating based on a Client/Server C/S (Client/Server). The service platform is provided with an account login page, and the login operation can comprise the operations of inputting a login account number and a password and clicking confirmation by a user on the account login page of the service platform. Before logging in, a user firstly registers identity information on a service platform, and after registration, a login account of the service platform is obtained, wherein the login account can be a mobile phone number, a mailbox number, an identity card number or an identification number distributed by the service platform for the registered user.
In the embodiment of the application, the login operation may further include an input operation of a login environment address, the account login page may provide a selection box of the login environment address, the selection box has a multi-step area box, a pull-down button is provided in each step of area box for a user to select different options, options of environment types such as airports, shopping malls, coffee shops, hotels are provided in the first step of area box, when the user selects any one option in the first step of area box, the second step of area box corresponding to the option may automatically pop up to provide the user with more detailed sub-options under the option, and after the user selects a sub-option in the second step of area box, the sub-option is used as the login environment address. If the user selects 'airport' in the first-order area box and selects 'Shanghai Pudong airport' in the second-order area box corresponding to the 'airport', the login environment address obtained by the service platform is 'Shanghai Pudong airport' after the user clicks the confirmation operation. If there is a third-order or fourth-order region frame, the selection method referring to the second-order region frame is also used. More humanized, the selection box is also provided with a 'none' option, and after the user selects the option, the user does not receive any push in the page entering the service platform and can enter the disturbance-free mode.
In another embodiment of the present application, the account login page may further include an input box of a login environment address, and when there is no current option in the selection box, the user may input the current login environment address in the input box. Similarly, if the current login environment address input by the user is none, the user does not receive any push in the page entering the service platform, and can enter the disturbance-free mode.
In a preferred implementation of the present application, the manner for the service platform to obtain the login environment address may also be:
when the login operation of a user is detected, detecting a Virtual Local Area Network (VLAN) currently accessed by the user; and determining the login environment address according to the VLAN.
With the development of mobile networks, people have stronger demands on network access than ever before. Operators also provide a large number of free WLAN networks in places with concentrated mobile population, such as wireless cities, airports, conference centers, hotels, docks, coffee shops and the like, so that the requirement of accessing the networks by people anytime and anywhere is met. When a user establishes connection with the wireless access point AP, the user selects different service set identifiers SSID for connection and obtains different IP addresses, the same SSID is mapped into different VLANs at different hotspots, and the service platform identifies the access position of the user through the user VLAN. For example, the SSIDs of the airport type all have "airport" identifiers, which are mapped to a plurality of VLANs, i.e., each VLAN at an airport has its own local area network identifier, which may be a symbolic or numeric identifier or a chinese identifier of "shanghai purdongpoot". Therefore, the service platform can determine the login environment address according to the local area network identifier of the VLAN, for example, the VLAN of the airport accessed by the user, and the service platform can determine the login environment address of the user as the Pudong airport in Shanghai according to the local area network identifier of the Pudong airport in Shanghai. The method reduces the login operation steps of the user and is more humanized.
Step S102, inquiring user information corresponding to the login account;
the service platform provides account registration and login functions for each user, and after the user registers on the service platform, the service platform obtains part of user information, such as sex, age, mobile phone number, occupation, direction of interest and the like. In practice, when a user uses a related function of the service platform or the service platform searches and browses related web pages, the service platform automatically records the footprint of the user and stores the footprint as user information of the user. In order to distinguish the user information of each user, when the service platform stores the user information, the service platform stores the user information corresponding to the login account.
Therefore, after the service platform obtains the login account of the user, all user information under the login account can be inquired in the related database.
Certainly, the storage space of the database is limited, and the user information is also increased along with the footprint of the user on the service platform, so that the user information stored by the service platform is also set within a certain time range, for example, the user information includes a web browsing record within a preset time period, so that the service platform can be ensured to accurately judge the recent direction of attention of the user, and the storage resource of the service platform can be saved.
Step S103, extracting and obtaining the application keywords of the user from the user information;
the user information of each user is numerous and complex, and the application direction of the sensed interest changes along with the change of time. In the prior art, accurate pushing cannot be performed according to the current requirements of users, and some irrelevant pushing causes interference to the users instead. Therefore, in the embodiment of the application, the user information is firstly analyzed to classify the user information and obtain the application keywords of the user.
For the user information registered on the service platform by the user, the filled interest direction can be used as an application keyword without analysis and classification. If the interest being filled in is travel, then travel is an application keyword for the user.
The user information includes a web browsing record in a preset time period, and for such user information, the step S103 may be implemented by the following sub-steps:
substep 1, extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
substep 2, calculating the percentage value of each webpage type;
and substep 3, determining the application keywords of the user according to the ratio value.
Firstly, according to a preset time period, screening target webpage browsing records from all webpage browsing records of the user. If the set time period is the last 30 days, extracting the webpage browsing record which is proposed by the user at the service platform at the last 30 days. Of course, the default of saving the web browsing records of the last 30 days can be set in the system setting of the service platform.
Each webpage browsing record is composed of a long string of characters, the character string comprises a webpage theme of the webpage, the webpage theme can be a Chinese character title or Chinese pinyin, and the webpage type can be obtained according to the Chinese character title or the Chinese pinyin. If the Chinese character is marked as 'travel', the obtained webpage type is 'travel'; the Chinese character is marked as shopping, and the obtained webpage type is shopping; if the Chinese pinyin is 'sichuaanair', the type of the obtained webpage is 'air', namely 'aviation'.
Since there may be multiple browsed webpages, there may be different webpage browsing records of different webpage types, and there may be multiple webpage browsing records of the same webpage type. Some web pages may be opened only by the user inadvertently or only once on demand, not in the direction of the user's attention. Therefore, in the embodiment of the present application, statistics is performed on the web browsing records in the preset time period, and the ratio value of each web type is calculated, for example, the calculation result of a certain user is as follows: the percentage value is 40%, the percentage value of food is 20%, the percentage value of shopping is 30%, the percentage value of automobile is 8%, and the percentage value of education is 2%.
When the application keywords of the user are determined, a certain screening threshold value can be set, and if the percentage value is larger than or equal to 10%, the webpage type can be determined as the application keywords. In the above example, the determined application keywords of the user are "travel", "food", "shopping".
Step S104, determining target application keywords from the application keywords according to the login environment address;
as previously described, the environment login address is various, such as "shanghai popdong airport", "xx hotel", "xx coffee shop". Next, a target application keyword is determined from the application keywords of the user according to the current login environment address of the user. If the current login environment address is 'Shanghai Pudong airport', the user is currently in the airport environment, and the target application keyword is determined to be 'airport'.
Step S105, calling application information related to the target application keyword;
the service platform is an intermediate platform and can be in communication connection with each third-party application platform, and the third-party application platform can be a platform of each large airline company, each large travel agency, or each market or entertainment place. Each third-party application platform has its own application data, so that the application information in the embodiment of the present application is summarized by each application data, and referring to fig. 2, the specific method may include:
step S201, acquiring the application data from each third-party application platform according to a preset time interval;
step S202, classifying a plurality of application data according to the application keywords;
step S203, updating the application information corresponding to the application keyword for the same type of application data.
According to the method, the service platform can complete the statistics and updating work of the corresponding application information for each type of application keywords. If the application keyword is "airline", the third-party application platform is each large airline company, the application data is flight information, and the updated application information is the latest state of each flight information of each airline company.
The service platform stores each application information corresponding to the application keyword, and after the target application keyword is determined, the relevant application information can be called.
And step S106, responding to the login operation, and pushing the application information to a display page after the login operation is skipped.
The application information push method in the embodiment of the present application may be various, and preferably includes the following two methods:
the first method is as follows: and responding to the login operation, and pushing the application information to a display page after the login operation is skipped in a floating window format.
The service platform is an intermediate service platform which integrates various resources and has various functions, so that inquiry of various applications and realization of services can be completed on the service platform only by inputting one account password, and a user can be required for working or other requirements even if the user logs in the service platform at a certain login environment address. Therefore, in the pushing mode, the application information related to the login environment address is pushed on the display page after the login operation jumps in the floating window format, so that the application information is accurately pushed, a user can conveniently check the application information at any time, and the normal work and the requirement of the user are not interfered.
The second method comprises the following steps: and responding to the login operation, and rendering the application information on a display page after the login operation is jumped.
In another case, the user logs in the service platform to query the application information related to the login environment address. Therefore, the application information related to the login environment address is rendered on the first display after the login operation is skipped, the user can check the application information at the first time after the login is completed, the process that the user screens the application information on the service platform is reduced, the time and energy of the user are saved, and the application information is pushed accurately.
In summary, according to the login operation of each user, after the login account and the login environment address are obtained, accurate pushing of application information is achieved, different pushing modes can be provided for the user, the pushing mode of the first mode and the pushing mode of the second mode can be set by the user at a service platform, and the method is very humanized.
For simplicity of explanation, the method embodiments are described as a series of acts or combinations, but those skilled in the art will appreciate that the embodiments are not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.
Referring to fig. 3, a schematic structural diagram of an application information pushing apparatus according to an embodiment of the present application is shown, and is applied to a service platform, where user information and application information are stored in the service platform, and the apparatus may specifically include the following modules:
an account address obtaining module 301, configured to obtain a login account and a login environment address of a user when a login operation of the user is detected;
a user information query module 302, configured to query user information corresponding to the login account;
an application keyword extraction module 303, configured to extract an application keyword of the user from the user information;
a target application keyword determining module 304, configured to determine a target application keyword from the application keywords according to the login environment address;
an application information retrieving module 305, configured to retrieve application information related to the target application keyword;
and a login operation response module 306, configured to respond to the login operation and push the application information to the display page after the login operation is skipped.
Corresponding to the method in fig. 1, in a preferred embodiment of the present application, when a login operation of a user is detected, the apparatus may specifically include:
the virtual local area network detection module is used for detecting the VLAN currently accessed by the user;
and the login environment address determining module is used for determining the login environment address according to the VLAN.
Corresponding to the method of fig. 1, in a preferred embodiment of the present application, the user information includes a web browsing record in a preset time period;
the application keyword extraction module 303 may include the following sub-modules:
the webpage type obtaining submodule is used for extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
the proportion value calculation submodule is used for calculating the proportion value of each webpage type;
and the keyword determining submodule is used for determining the application keywords of the user according to the percentage value.
Corresponding to the method of fig. 1, in a preferred embodiment of the present application, the login operation response module 306 may include the following sub-modules:
and responding to the login operation, and pushing the application information to a display page after the login operation is skipped in a floating window format.
Corresponding to the method of fig. 1, in a preferred embodiment of the present application, the login operation response module 306 may include the following sub-modules:
and responding to the login operation, and rendering the application information on a display page after the login operation is jumped.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
To sum up, according to the login operation of each user, after the login account and the login environment address are obtained, accurate pushing of application information is achieved, a pushing mode of rendering a display page or a floating window can be adopted, different pushing modes can be provided for the user, the two pushing modes can be set by the user at a service platform, and the method is very humanized.
The embodiment of the application also provides a computer readable storage medium, on which a computer program is stored, and the program is executed by a processor to implement the application information pushing method.
The embodiment of the application also provides electronic equipment, which comprises at least one processor, at least one memory and a bus, wherein the memory and the bus are connected with the processor; the processor and the memory complete mutual communication through the bus; the processor is used for calling the program instructions in the memory so as to execute the application information pushing method.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
The foregoing describes in detail an application information pushing method, an application information pushing apparatus, an electronic device, and a storage medium, so as to overcome the foregoing technical problems, where specific examples are used herein to explain the principles and embodiments of the present application, and the descriptions of the foregoing examples are only used to help understand the method and the core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (8)
1. An application information pushing method is applied to a service platform, wherein user information and application information are stored in the service platform, and the method comprises the following steps:
when the login operation of a user is detected, obtaining a login account and a login environment address of the user;
inquiring user information corresponding to the login account, wherein the user information comprises: gender, age, cell phone number, occupation, direction of interest;
extracting application keywords of the user from the user information;
determining a target application keyword from the application keywords according to the login environment address;
calling application information related to the target application keyword;
responding to the login operation, and pushing the application information to a display page after the login operation is skipped;
wherein the step of pushing the application information to the display page after the login operation is skipped in response to the login operation comprises:
responding to the login operation, pushing the application information to a display page after the login operation jumps in a floating window format, or
And responding to the login operation, and rendering the application information on a display page after the login operation is jumped.
2. The method according to claim 1, wherein upon detecting a login operation by a user, the method comprises:
detecting a Virtual Local Area Network (VLAN) currently accessed by the user;
and determining the login environment address according to the VLAN.
3. The method of claim 1, wherein the user information comprises a web browsing history for a preset period of time;
the step of extracting and obtaining the application keywords of the user from the user information comprises the following steps:
extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
calculating the ratio value of each webpage type;
and determining the application keywords of the user according to the ratio value.
4. An application information pushing device, applied to a service platform, where user information and application information are stored in the service platform, the device comprising:
the account address acquisition module is used for acquiring a login account and a login environment address of a user when the login operation of the user is detected;
the user information inquiry module is used for inquiring the user information corresponding to the login account;
an application keyword extraction module, configured to extract an application keyword of the user from the user information, where the user information includes: gender, age, cell phone number, occupation, direction of interest;
the target application keyword determining module is used for determining a target application keyword from the application keywords according to the login environment address;
the application information calling module is used for calling the application information related to the target application keyword;
the login operation response module is used for responding to the login operation and pushing the application information to a display page after the login operation is skipped;
wherein the step of pushing the application information to the display page after the login operation is skipped in response to the login operation comprises:
responding to the login operation, pushing the application information to a display page after the login operation jumps in a floating window format, or
And responding to the login operation, and rendering the application information on a display page after the login operation is jumped.
5. The apparatus according to claim 4, wherein upon detecting a login operation of a user, the apparatus comprises:
the virtual local area network detection module is used for detecting the VLAN currently accessed by the user;
and the login environment address determining module is used for determining the login environment address according to the VLAN.
6. The apparatus of claim 4, wherein the user information comprises a web browsing record within a preset time period;
the application keyword extraction module comprises:
the webpage type obtaining submodule is used for extracting and obtaining a webpage type from the webpage browsing record in the preset time period;
the proportion value calculation submodule is used for calculating the proportion value of each webpage type;
and the keyword determining submodule is used for determining the application keywords of the user according to the percentage value.
7. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, implements the application information pushing method in the method according to any one of claims 1 to 3.
8. An electronic device comprising at least one processor, and at least one memory, bus connected to the processor; the processor and the memory complete mutual communication through the bus; the processor is configured to call program instructions in the memory to perform the application information pushing method of any one of claims 1-3.
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| CN113472746A (en) * | 2021-05-31 | 2021-10-01 | 珠海大横琴科技发展有限公司 | Data processing method and device |
| CN113268671B (en) * | 2021-06-22 | 2022-11-08 | 深圳市泷富科技集团有限公司 | Applet information push filtering method and system |
| CN114900554B (en) * | 2022-04-28 | 2023-07-21 | 河南省中视新科文化产业有限公司 | Accurate pushing system and equipment of social media information based on big data |
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