CN111028087A - Information display method, device and equipment - Google Patents
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Abstract
The application provides an information display method, an information display device and information display equipment, wherein the method comprises the following steps: acquiring feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve and the influence curve after the association relationship is established in the same coordinate system. In the embodiment of the application, the financial product, the user information and the hot topic can be combined, and the information display can be performed according to different users in a targeted manner, so that the intuitiveness and the effectiveness of the information display are improved, and the energy required by the target user for investment decision-making to look up the associated hot topic and the time is effectively reduced.
Description
Technical Field
The present application relates to the field of information processing technologies, and in particular, to an information display method, apparatus, and device.
Background
With the arrival of mobile interconnection, in the face of massive financial news updates, news and newspaper research information in the market, common investors cannot influence the investment targets of the common investors by the news, and usually some hot events in the news updates, news and newspaper research information cause price fluctuation of some financial products. Because massive financial express news, news and research and report information released by various channels are generally pushed to users according to the time sequence, even if the users spend a great deal of time to read, the users are difficult to accurately mine the news value and to complete correct investment decisions. Therefore, in the prior art, the client cannot accurately and visually see the change situation of the market news hotspot and the influence on the investment and financial management of the client.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the application provides an information display method, device and equipment, and aims to solve the problem that in the prior art, a client cannot accurately and visually see the change condition of a market news hotspot and the influence on the investment and financing of the client.
The embodiment of the application provides an information display method, which comprises the following steps: acquiring feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In one embodiment, before obtaining the influence curve of the target hot topic, the method further includes: acquiring characteristic data of a plurality of events in a preset time period based on the Baidu index; dividing each event by utilizing a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics; determining the influence of each topic according to the characteristic data of each event; sequencing the topics according to the influence of the topics, and determining the topics with preset names before ranking; according to the feature data of the target user, screening at least one topic related to the target user from the topics with preset names before ranking, and taking the at least one topic related to the target user as a target hot topic of the target user; determining an influence curve of the target hot topic according to feature data of at least one event included in the target hot topic.
In one embodiment, the characteristic data of the event includes, but is not limited to, at least one of: frequency of events occurring in a plurality of channels, click quantity, praise quantity, comment quantity, forwarding quantity and search frequency.
In one embodiment, in the case that the target hot spot topic is multiple, the displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system includes: receiving a selection request of the target user for at least one topic in a plurality of topics included in the target hot topic; displaying an influence curve after the association relationship of at least one topic selected by the target user is established and a price curve of the at least one financial product in a coordinate system according to the selection request of the target user; wherein the time starting point of the price curve is the creation time of the financial product.
In one embodiment, establishing, in the influence curve, an association relationship between each extreme point in the influence curve and the event with the greatest influence at the time point corresponding to each extreme point includes: acquiring a plurality of extreme points of the influence curve; marking each extreme point in a plurality of extreme points of the influence curve of the target hotspot topic by adopting a preset identifier; determining the event with the largest influence at the time point corresponding to each extreme point; determining the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point by using a natural language processing technology; and establishing an association relation between the preset identification of each extreme point and the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point in the influence curve.
In one embodiment, establishing, in the influence curve, an association relationship between each extreme point in the influence curve and the event with the greatest influence at the time point corresponding to each extreme point further includes: displaying brief descriptions of the events with the largest influence at the time points corresponding to the extreme points in the preset range of the preset identification of the extreme points, wherein the brief descriptions adopt a mode of combining pictures and characters.
In one embodiment, establishing, in the influence curve, an association relationship between each extreme point in the influence curve and the event with the greatest influence at the time point corresponding to each extreme point further includes: linking the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point in the preset identification of the corresponding extreme point; and when receiving a click or long-press operation of a user on a target extreme point, triggering the link, and displaying the brief introduction of the event with the maximum influence at the time point corresponding to the target extreme point in a preset range of a preset identifier of the target extreme point.
In one embodiment, the target user's characteristic data includes, but is not limited to, at least one of: historical held financial products, historically viewed financial products, currently held financial products, collected financial products, praised or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
In one embodiment, the step of displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system comprises: respectively preprocessing the price in the price curve of the at least one financial product and the influence in the influence curve after the incidence relation is established so as to enable the numerical values of the price and the influence to be in the same order of magnitude; and displaying the price curve of the at least one preprocessed financial product and the influence curve after the association relationship is established in the same coordinate system.
An embodiment of the present application further provides an information display device, including: the system comprises a first obtaining module, a first analyzing module and a second obtaining module, wherein the first obtaining module is used for obtaining feature data of a target user and an influence curve of a target hot topic, and the target hot topic comprises at least one event; the second acquisition module is used for acquiring a price curve of at least one financial product according to the characteristic data of the target user; the establishing module is used for establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve; and the display module is used for displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In one embodiment, further comprising: the acquiring unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the Baidu index; the dividing unit is used for dividing each event by utilizing a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics; a first determining unit, configured to determine influence of each topic according to the feature data of each event; the second determining unit is used for sequencing the topics according to the influence of the topics and determining the topics with preset names before ranking; the processing unit is used for screening at least one topic related to the target user from the topics with preset names before the ranking according to the feature data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user; a third determining unit, configured to determine an influence curve of the target hot topic according to feature data of at least one event included in the target hot topic.
The embodiment of the application also provides information display equipment, which comprises a processor and a memory for storing processor executable instructions, wherein the processor executes the instructions to realize the steps of the information display method.
The embodiment of the application also provides a computer readable storage medium, which stores computer instructions, and the instructions realize the steps of the information display method when executed.
The embodiment of the application provides an information display method, which can be used for acquiring feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event. The price curve of at least one financial product can be obtained according to the characteristic data of the target user, so that the association relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point can be established in the influence curve aiming at different users, the event that the influence curve influencing the target hot topic rises to the highest or falls to the lowest can be visually seen by the users, and the association between each event and the price fluctuation of the financial product can be better discovered. Further, the price curve of at least one financial product and the influence curve after the association relationship is established can be displayed in the same coordinate system. Therefore, the financial products, the user information and the hot topics can be combined to display the information, and the intuitiveness and the effectiveness of information display are improved. And financial products and hot topics can be displayed in a targeted manner according to the characteristics of different users, so that the effort required by a target user for investment decision-making and searching of associated hot topics and time is effectively reduced, and the user experience is improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application, are incorporated in and constitute a part of this application, and are not intended to limit the application. In the drawings:
FIG. 1 is a schematic structural diagram of an information presentation system provided according to an embodiment of the present application;
FIG. 2 is a schematic diagram illustrating steps of an information presentation method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of an information presentation interface provided in accordance with an embodiment of the present application;
FIG. 4 is a schematic diagram of an information presentation interface provided in accordance with an embodiment of the present application;
FIG. 5 is a schematic structural diagram of an information display device provided according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of an information presentation apparatus provided according to an embodiment of the present application.
Detailed Description
The principles and spirit of the present application will be described with reference to a number of exemplary embodiments. It should be understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the present application, and are not intended to limit the scope of the present application in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present application may be embodied as a system, apparatus, device, method or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
The method aims at the problem that the existing news information is usually displayed to users only by taking time as a basis, so that even if the users spend a great deal of time to read, the news value is difficult to accurately mine and correct investment decision is difficult to complete. The matching degree between the bank products and the customers is low, and the conversion rate of popularization of the bank products is reduced. Meanwhile, the existing information display method can not enable a client to accurately and visually see the change condition of the market news hotspot and the influence on the self investment and financing, so that the experience of the user is poor. In this example, the financial product, the customer information and the news information can be combined to display the relevant information, so as to improve the intuitiveness and the effectiveness of the information display. Therefore, bank products and news information can be displayed in a targeted manner according to the characteristics of different customers, the effort required by the customers for investment decision-making and related news information searching is effectively reduced, and the user experience is improved.
Based on this, an information presentation system is provided in the present application, as shown in fig. 1, may include: the user can initiate an access request in a bank system through the terminal device 101, the bank server 102 can determine a financial product price curve and an influence curve of a target hot topic displayed to the user from a database preset by a bank in response to the request of the user, and display the determined financial product price curve and the determined influence curve of the target hot topic to the user on a user interface of the terminal device 101. Wherein the financial product may include, but is not limited to, at least one of: bonds, forensics, commodities, precious metals and their derivatives, crude oil, funds, voucher-type treasures, options, and the like; the source channel of the hot topics may include, but is not limited to, at least one of the following: wind, Douqins, Hua Er street news flashes, published Times on public, Pengbo, etc.
The terminal device 101 may be a terminal device or software used by a user. Specifically, the terminal device may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a desktop computer, an intelligent counter, an intelligent watch, or other wearable devices, or may be a robot device. Of course, the terminal apparatus 101 may be software that can be run in the above terminal apparatus. For example: and bank system applications such as mobile banking, E-remittance, micro-banking and the like, payment applications, browsers and other application software. In some cases, the terminal 101 may also be information such as a short message or a mail received by the terminal.
The bank server 102 may be a single server, a server cluster, a server with a strong bank transaction database, or a server running with an OCRM system (client relationship system), and the bank server 102 may be connected to a plurality of terminal devices. The price curve of the financial product and the influence curve of the target hot topic displayed to the user can be determined based on the request sent by the user.
Based on the above problem, an embodiment of the present invention provides an information displaying method, as shown in fig. 2, which may include the following steps:
s201: the method comprises the steps of obtaining feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event.
Considering that different users may have differences in interest preferences, risk tolerance for financial products, belonging geographic areas, and the like, the feature data of the target user and the influence curve of the target hot topic of the target user may be obtained first. Since a topic may be the subject of a discussion, which may be understood to be a collection of multiple similar events, in some embodiments, at least one event may be included in the above-mentioned target hotspot topic.
The influence curve may be used to represent the change of the temperature of the target hot topic with time in the duration period, and the influence curve may be constructed and obtained based on data of clicking, searching, browsing and commenting on the target hot topic in each news consultation source channel such as each large search engine and social software, and may also be obtained in other manners, which is not specifically limited in the embodiments of the present specification.
In some embodiments, the target user may be a user who uses a banking system application such as mobile banking, E-remittance, micro-banking, etc. on a terminal device, browses on a bank webpage, or operates on a bank smart counter. If the user is classified, its category may include, but is not limited to, at least one of: private customers, public customers, potential customers, and customer managers. When the target user is a customer manager, the information display mode in the application is helpful for the customer manager to intuitively and effectively know the price fluctuation condition of the financial product and hot events related to the price fluctuation, so that recommendation and explanation work is well done for the user, and the existing user can be maintained and potential users can be explored.
The characteristic data of the target user may be used to characterize the user to distinguish different users, and in one embodiment, the characteristic data may include, but is not limited to, at least one of the following: historical held financial products, historically viewed financial products, currently held financial products, collected financial products, praised or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
S202: and acquiring a price curve of at least one financial product according to the characteristic data of the target user.
Since different users have differences in interest preferences, risk tolerance for financial products, currently held financial products, financial products of interest, and the like, the financial products that different users desire to know are necessarily different. Therefore, the user can be determined to know at least one financial product according to the characteristic data of the target user, and the price curve of the at least one financial product which the user desires to know is obtained. Wherein, the price curve of the financial product can be used for representing the price change of the financial product with time, and the starting time point can be the creation time of the financial product.
In one embodiment, if the target user currently holds a financial product, it may be preferable to obtain a price curve for the financial product currently held by the user. Of course, the price curves of the financial products that the target user has historically held may also be obtained at the same time. If the target user does not currently hold the related financial products, the target user can be considered as a potential user, so that the financial products historically purchased, historically browsed financial products or collected financial products of the target user can be determined according to the characteristic data of the target user and can be used as the financial products which the user desires to know. In some cases, if the target user is a new user and has no history browsing, purchasing and collecting records, at this time, at least one financial product can be automatically matched with the target user according to the asset information, risk preference and other information of the target user, and the price curve of the matched at least one financial product is obtained, so that the financial products can be intelligently recommended to the user, and potential users can be effectively explored.
In a specific implementation process, if the at least one financial product is currently held or historically held by the target user, time points of buying and selling of the target user can be marked on the price curve of the at least one financial product respectively, so that the user can intuitively know price increase and income conditions. In one embodiment, the price curve of the at least one financial product may be updated in real time by acquiring the price of the financial product in real time by using a system such as a QE quotation engine.
S203: and establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve.
Since the target topic includes at least one event, and the influence of one event is usually mostly a long-tailed sine curve from the occurrence to the end, the influence curve of the target hotspot topic necessarily includes a plurality of extreme points, and the influence of the target hotspot topic rising to an extreme point or falling to an extreme point is necessarily influenced by one or more events. In one embodiment, an association relationship between each extreme point in a plurality of extreme points of an influence curve of a target hot topic and an event with the maximum influence at a time point corresponding to each extreme point may be established, that is, the event with the maximum influence occurring at the time point corresponding to each extreme point of the influence curve is associated at the extreme point, so that a target user may visually see an important event with the influence on the topic in the influence curve.
In order to enable a target user to intuitively find a plurality of extreme points of an influence curve of a target hot topic, in one embodiment, the plurality of extreme points of the influence curve of the target hot topic are obtained, and each extreme point in the plurality of extreme points of the influence curve of the target hot topic is marked by a preset identifier, wherein the preset identifier can be a black dot or a graph with other shapes or colors, the size of the preset identifier can be clearly distinguished by the user, and the preset identifier can be specifically determined according to actual conditions.
After the extreme points are labeled, the event with the largest influence at the time point corresponding to each extreme point can be determined, and the event with the largest influence at the time point corresponding to each determined extreme point can be associated with the corresponding extreme point. In some embodiments, in order to make the target user more convenient to understand the event, before performing the association, a profile of the event with the greatest influence at the time point corresponding to each extreme point may be determined by using a natural language processing technology, wherein the profile may be a combination of a theme picture and abstract text. Further, an association relationship between the preset identifier of each extreme point and the profile of the event with the greatest influence at the time point corresponding to each extreme point may be established in the influence curve.
In order to enable a user to conveniently look up related events, the profile of each event is associated with the source address of each event, so that the user can click the profile of the event under the condition that the user wants to further know a certain event, and then jump to a related detailed introduction page directly according to the associated source address, and the user experience can be effectively improved.
In some embodiments, the association relationship between the preset identifier of each extreme point and the profile of the event with the greatest influence at the time point corresponding to each extreme point may be obtained by displaying the profile of the event with the greatest influence at the time point corresponding to each extreme point within a preset range of the preset identifier of each extreme point, where the preset range is used to represent the position relationship between the extreme point and the profile, for example: the distance between the preset mark and the subject picture can be 1cm, and the influence curve and the price curve can not be shielded by displaying the subject picture and the text abstract.
In some cases, the brief introduction of the event with the greatest influence at the time point corresponding to each extreme point may be linked in the preset identifier of the corresponding extreme point, and the link may be triggered when a user clicks or presses the target extreme point in the influence curve, so that the brief introduction of the event with the greatest influence at the time point corresponding to the target extreme point is displayed within the preset range of the preset identifier of the target extreme point. The preset identifier of the extreme point can be used as an icon button, and can be triggered when a user clicks by using a mouse, clicks on a terminal touch screen or presses the terminal touch screen for a long time. It is understood that the event profile may be presented in other possible ways, which may be determined according to practical situations and is not limited in this application.
S204: and displaying the price curve of at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In order to enable the target user to visually see the influence of the target hot topic on the price of the at least one financial product, the price curve of the at least one financial product and the influence curve after the association relationship is established can be displayed in the same coordinate system. Since both the price curve and the influence curve are varied according to time, in one embodiment, the abscissa of the price curve and the influence curve may be in time units, and the ordinate may be in price and influence units, respectively, so that the influence of the target hot topic and the price of the at least one financial product at the same time can be visually observed. Wherein, the time can be displayed in the form of year, month and day, for example: in 2019, 11, 16, of course, the display may be in other possible forms, which may be determined according to practical situations, and the present application does not limit the present invention.
In one embodiment, the price in the price curve of at least one financial product and the influence in the influence curve of the target hot topic after the association is established may be preprocessed, so that the value of the price and the value of the influence are the same order of magnitude, and a specific interface display diagram may be as shown in fig. 3. The arrows in the figure are respectively two extreme points, and the brief introduction of the event with the largest influence at the time point corresponding to each extreme point is above each extreme point.
It will be appreciated that in some cases only prices in the price curve of at least one financial product may be pre-processed, or only influences in the influence curve of the target hot topic after the correlation is established. For example: when the at least one financial product is gold, the price of the gold can be determined to be in the order of 200-400, and the influence value of the target hot topic is in the order of 0-100, so that the price of the gold can be uniformly divided by 4, so that the price of the gold and the influence value of the target hot topic are in the same order of magnitude. The above effect can be achieved by any other possible way, and the specific way can be determined according to the actual situation, which is not limited in this application.
In order to make the user fully understand the price change of the at least one financial product, in some embodiments, all price data of the at least one financial product since creation may be presented, and since all data may not be displayed at the same time due to the limitation of the display page size, in some embodiments, the target user may view data in different time periods by sliding the screen left and right, or freely selecting the start time and the end time to be viewed in the selection box.
When the target hot topic is multiple, the target hot topic can be set to be multiple choices, that is, a selection request of the target user for at least one topic in multiple topics included in the target hot topic can be received, and the system can display an influence curve of the at least one topic selected by the user and a price curve of the at least one financial product in the coordinate system according to the selection request of the target user. The interface display diagram may be specifically as shown in fig. 4, wherein arrows in the diagram point to two extreme points, respectively, a summary of the event with the greatest influence at the time point corresponding to each extreme point is above each extreme point, a start time and an end time desired to be viewed may be selected in the uppermost right box in the diagram, and an influence curve of each topic in the diagram and a small right box of the identifier of the financial product may be selected to select a price curve and an influence curve desired to be viewed.
It can be understood that, under the condition that a plurality of financial products need to be displayed, the financial products can be set to be selected more, and the system can determine which price curves of the financial products are displayed according to the selection of the user, so that too many curves are displayed in the same picture too disorderly, the user cannot clearly distinguish, and the use feeling of the user is reduced.
In one embodiment, before the influence curve of the target hot topic is obtained, feature data of each event in a preset time period can be obtained based on a Baidu index, each event is divided by using a clustering algorithm according to the feature data of each event in the preset time period, and the events of the same topic are classified into the same topic, so that a plurality of topics are obtained. The influence of each topic can be determined according to the characteristic data of each event. Wherein, can learn through above-mentioned hundredth degree index: how large a certain keyword is in a hundred-degree search scale, the fluctuation situation within a period of time and related news public opinion changes, what netizens who concern the words are and where the words are distributed, and which related words are searched.
Furthermore, the topics can be sorted according to the influence of the topics, and the topics with preset names before ranking are determined. Wherein, the preset ranking is a positive integer, for example: 5. 10, 15, etc., which can be determined according to practical situations, and the application is not limited to this. At least one topic related to the target user can be obtained by screening from topics with preset names before ranking according to the feature data of the target user, and the at least one topic related to the target user is used as a target hot topic of the target user. Therefore, the influence curve of the target hot topic can be determined according to the feature data of at least one event included in the target hot topic.
The events may be events that occur within a preset time period obtained from channels such as Wind, dow jones, wale street news, article, penbo, and the like, and the preset time period may be 2 hours, 3 days, 1 week, 1 month, 1 year, and the like in some embodiments, and may be specifically determined according to a start time of a displayed financial product, which is not limited in this application. The characteristic data of the event may include, but is not limited to, at least one of: frequency of events occurring in multiple channels, number of clicks, number of likes, number of comments, amount of forwarding, frequency of searches, and the like. The time-dependent characteristic data may be used to determine the impact of each event using a weighted calculation, which may also be referred to as heat.
Since the target objects or topics of different events may be different, the events may be divided by a clustering algorithm for better analysis. Wherein, the clustering algorithm may include, but is not limited to, at least one of the following: the algorithm may be any one of a K-MEANS algorithm, a K-MEDOIDS algorithm, a CLARANS algorithm, a BIRCH algorithm, a CURE algorithm, a cameleon algorithm, and the like, and the specific algorithm may be adopted according to an actual situation, which is not limited in the present application.
Usually, the heat of an event is mostly a long-tailed sine curve from occurrence to end, and at least one event can be included in a topic. In one embodiment, the influence of a topic may be determined from the influence of various events included in the topic. Specifically, the influence of each event at the same time point may be added to be the influence of the topic at the time point, so as to obtain an influence curve of the topic over the time period during which the topic lasts.
Accordingly, each topic has its life cycle, and in some cases the duration of some entertainment news and social news is relatively short, usually around one day to one week; while the duration of some international news, major decision related news, may be relatively long, such as: new China has topics of 70 years, American union store interest reduction and the like, and can generally last for weeks or even months. Thus, the start and end times of each topic may be determined according to the current influence of the different topics, and first a threshold value for the influence may be set, for example: 0. 10, etc., can be determined according to practical situations, and the present application does not limit this. When the influence of a topic is greater than the threshold, the beginning of the topic can be marked, and when the influence of the topic decreases to the threshold, the topic can be marked as ending. After marking the topic as finished, the topic can be filed as a history topic. And classifying the current topic into the current topic in real time every time a new topic appears, wherein even if the current topic and two topics which are completely the same as each other in a certain historical topic are considered to be similar topics, the two topics are not considered to be the continuation of the historical topics.
Since not all of the hot topics are the topics that the target user wants to pay attention to or expect to see, at least one topic related to the target user can be screened from the topics with preset names according to the feature data of the target user, and the at least one topic related to the target user can be used as the target hot topic of the target user. It can be understood that the target hot topics obtained by screening may be multiple.
In a specific implementation process, topics related to the user in the topics with preset names before ranking can be determined by using a knowledge graph according to the characteristic data of the target user. The topic related to the user may be a topic having an association with a financial product currently held by the user, a financial product historically held by the user, or a financial product of interest, whether or not the association may be judged by whether or not price fluctuation of the financial product is affected. The Knowledge Graph (also called scientific Knowledge Graph) is a concept in the field of book informatics, is used for drawing, analyzing and displaying the interrelationship between subjects or academic research subjects, and is a visual tool for revealing and displaying the development process and the structural relationship of scientific Knowledge.
Further, since the prices of the financial products may fluctuate continuously, and the hot topics in different time periods are also different from each other, after the price curve of at least one financial product and the influence curve of the target hot topic after the association relationship is established are displayed in the same coordinate system, the displayed price curve of at least one financial product and the influence curve of the target hot topic after the association relationship is established may be updated according to a preset time interval. In some cases, if the influence of the target hot topic decreases to the threshold, the target hot topic may be marked as an end, and the hot topic currently related to the user is determined again. The preset time interval may be 2 minutes, 5 minutes, 1 hour, and the like, and may be determined according to actual conditions, which is not limited in the present application.
From the above description, it can be seen that the embodiments of the present application achieve the following technical effects: the influence curve of the target user and the target hot topic can be obtained, wherein the target hot topic comprises at least one event. The price curve of at least one financial product can be obtained according to the characteristic data of the target user, so that the association relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point can be established in the influence curve aiming at different users, the event that the influence curve influencing the target hot topic rises to the highest or falls to the lowest can be visually seen by the users, and the association between each event and the price fluctuation of the financial product can be better discovered. Further, the price curve of at least one financial product and the influence curve after the association relationship is established can be displayed in the same coordinate system. Therefore, the financial products, the user information and the hot topics can be combined to display the information, and the intuitiveness and the effectiveness of information display are improved. And financial products and hot topics can be displayed in a targeted manner according to the characteristics of different users, so that the effort required by a target user for investment decision-making and searching of associated hot topics and time is effectively reduced, and the user experience is improved.
Based on the same inventive concept, the embodiment of the present application further provides an information display apparatus, such as the following embodiments. Because the principle of the information display device for solving the problems is similar to the information display method, the implementation of the information display device can refer to the implementation of the information display method, and repeated parts are not described again. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated. Fig. 5 is a block diagram of an information display apparatus according to an embodiment of the present application, and as shown in fig. 5, the information display apparatus may include: a first obtaining module 501, a second obtaining module 502, a building module 503, and a showing module 504, and the structure will be described below.
The first obtaining module 501 may be configured to obtain feature data of a target user and an influence curve of a target hot topic, where the target hot topic includes at least one event;
a second obtaining module 502, configured to obtain a price curve of at least one financial product according to the feature data of the target user;
the establishing module 503 may be configured to establish, in the influence curve, an association relationship between each extreme point in the influence curve and the event with the largest influence at the time point corresponding to each extreme point;
the display module 504 may be configured to display the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In one implementation, the information display apparatus may further include: the acquiring unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the Baidu index; the dividing unit is used for dividing each event by utilizing a clustering algorithm according to the characteristic data of each event in a preset time period to obtain a plurality of topics; the first determining unit is used for determining the influence of each topic according to the characteristic data of each event; the second determining unit is used for sequencing the topics according to the influence of the topics and determining the topics with preset names before ranking; the processing unit is used for screening at least one topic related to the target user from the topics with preset names before ranking according to the feature data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user; and the third determining unit is used for determining the influence curve of the target hot topic according to the feature data of at least one event included in the target hot topic.
The embodiment of the present application further provides an electronic device, which may specifically refer to a schematic structural diagram of the electronic device based on the information presentation method provided in the embodiment of the present application shown in fig. 6, and the electronic device may specifically include an input device 61, a processor 62, and a memory 63. The input device 61 may be specifically configured to input feature data of a target user and an influence curve of a target hot topic, where the target hot topic includes at least one event. The processor 62 may be specifically configured to obtain a price curve of at least one financial product according to the characteristic data of the target user; establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve of at least one financial product and the influence curve after the association relationship is established in the same coordinate system. The memory 63 may be specifically configured to store parameters such as a price curve of at least one financial product and an influence curve after the association relationship is established.
In this embodiment, the input device may be one of the main apparatuses for information exchange between a user and a computer system. The input devices may include a keyboard, mouse, camera, scanner, light pen, handwriting input panel, voice input device, etc.; the input device is used to input raw data and a program for processing the data into the computer. The input device can also acquire and receive data transmitted by other modules, units and devices. The processor may be implemented in any suitable way. For example, a processor may take the form of, for example, a microprocessor or processor and a computer-readable medium that stores computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, an embedded microcontroller, and so forth. The memory may in particular be a memory device used in modern information technology for storing information. The memory may include multiple levels, and in a digital system, memory may be used as long as binary data can be stored; in an integrated circuit, a circuit without a physical form and with a storage function is also called a memory, such as a RAM, a FIFO and the like; in the system, the storage device in physical form is also called a memory, such as a memory bank, a TF card and the like.
In this embodiment, the functions and effects specifically realized by the electronic device can be explained by comparing with other embodiments, and are not described herein again.
The embodiment of the present application further provides a computer storage medium based on an information presentation method, where the computer storage medium stores computer program instructions, and when the computer program instructions are executed, the computer storage medium can implement: acquiring feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event; acquiring a price curve of at least one financial product according to the characteristic data of the target user; establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve; and displaying the price curve of at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
In the present embodiment, the storage medium includes, but is not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), a Cache (Cache), a Hard disk (HDD), or a Memory Card (Memory Card). The memory may be used to store computer program instructions. The network communication unit may be an interface for performing network connection communication, which is set in accordance with a standard prescribed by a communication protocol.
In this embodiment, the functions and effects specifically realized by the program instructions stored in the computer storage medium can be explained by comparing with other embodiments, and are not described herein again.
It will be apparent to those skilled in the art that the modules or steps of the embodiments of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different from that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, embodiments of the present application are not limited to any specific combination of hardware and software.
Although the present application provides method steps as described in the above embodiments or flowcharts, additional or fewer steps may be included in the method, based on conventional or non-inventive efforts. In the case of steps where no necessary causal relationship exists logically, the order of execution of the steps is not limited to that provided by the embodiments of the present application. When the method is executed in an actual device or end product, the method can be executed sequentially or in parallel according to the embodiment or the method shown in the figure (for example, in the environment of a parallel processor or a multi-thread processing).
It is to be understood that the above description is intended to be illustrative, and not restrictive. Many embodiments and many applications other than the examples provided will be apparent to those of skill in the art upon reading the above description. The scope of the application should, therefore, be determined not with reference to the above description, but instead should be determined with reference to the pending claims along with the full scope of equivalents to which such claims are entitled.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and it will be apparent to those skilled in the art that various modifications and variations can be made in the embodiment of the present application. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (13)
1. An information display method, comprising:
acquiring feature data of a target user and an influence curve of a target hot topic, wherein the target hot topic comprises at least one event;
acquiring a price curve of at least one financial product according to the characteristic data of the target user;
establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve;
and displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
2. The method of claim 1, further comprising, prior to obtaining the influence curve of the target hot topic:
acquiring characteristic data of a plurality of events in a preset time period based on the Baidu index;
dividing each event by utilizing a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics;
determining the influence of each topic according to the characteristic data of each event;
sequencing the topics according to the influence of the topics, and determining the topics with preset names before ranking;
according to the feature data of the target user, screening at least one topic related to the target user from the topics with preset names before ranking, and taking the at least one topic related to the target user as a target hot topic of the target user;
determining an influence curve of the target hot topic according to feature data of at least one event included in the target hot topic.
3. The method of claim 2, wherein the characteristic data of the event includes, but is not limited to, at least one of: frequency of events occurring in a plurality of channels, click quantity, praise quantity, comment quantity, forwarding quantity and search frequency.
4. The method of claim 1, wherein in the case that the target hot-spot topic is multiple, displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system comprises:
receiving a selection request of the target user for at least one topic in a plurality of topics included in the target hot topic;
displaying an influence curve after the association relationship of at least one topic selected by the target user is established and a price curve of the at least one financial product in a coordinate system according to the selection request of the target user; wherein the time starting point of the price curve is the creation time of the financial product.
5. The method according to claim 1, wherein the establishing, in the influence curve, an association relationship between each extreme point in the influence curve and the event with the greatest influence at the time point corresponding to each extreme point comprises:
acquiring a plurality of extreme points of the influence curve;
marking each extreme point in a plurality of extreme points of the influence curve of the target hotspot topic by adopting a preset identifier;
determining the event with the largest influence at the time point corresponding to each extreme point;
determining the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point by using a natural language processing technology;
and establishing an association relation between the preset identification of each extreme point and the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point in the influence curve.
6. The method of claim 5, wherein: establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve, and further comprising:
displaying brief descriptions of the events with the largest influence at the time points corresponding to the extreme points in the preset range of the preset identification of the extreme points, wherein the brief descriptions adopt a mode of combining pictures and characters.
7. The method according to claim 5, wherein the association relationship between each extreme point in the influence curve and the event with the greatest influence at the time point corresponding to each extreme point is established in the influence curve, further comprising:
linking the brief introduction of the event with the maximum influence at the time point corresponding to each extreme point in the preset identification of the corresponding extreme point;
and when receiving a click or long-press operation of a user on a target extreme point, triggering the link, and displaying the brief introduction of the event with the maximum influence at the time point corresponding to the target extreme point in a preset range of a preset identifier of the target extreme point.
8. The method of claim 1, wherein the target user characteristic data includes, but is not limited to, at least one of: historical held financial products, historically viewed financial products, currently held financial products, collected financial products, praised or commented events, natural person attributes, family attributes, geographic attributes, asset conditions, social attributes, risk preferences.
9. The method of claim 1, wherein the step of displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system comprises:
respectively preprocessing the price in the price curve of the at least one financial product and the influence in the influence curve after the incidence relation is established so as to enable the numerical values of the price and the influence to be in the same order of magnitude;
and displaying the price curve of the at least one preprocessed financial product and the influence curve after the association relationship is established in the same coordinate system.
10. An information presentation device, comprising:
the system comprises a first obtaining module, a first analyzing module and a second obtaining module, wherein the first obtaining module is used for obtaining feature data of a target user and an influence curve of a target hot topic, and the target hot topic comprises at least one event;
the second acquisition module is used for acquiring a price curve of at least one financial product according to the characteristic data of the target user;
the establishing module is used for establishing an incidence relation between each extreme point in the influence curve and the event with the maximum influence at the time point corresponding to each extreme point in the influence curve;
and the display module is used for displaying the price curve of the at least one financial product and the influence curve after the association relationship is established in the same coordinate system.
11. The apparatus of claim 10, further comprising:
the acquiring unit is used for acquiring the characteristic data of a plurality of events in a preset time period based on the Baidu index;
the dividing unit is used for dividing each event by utilizing a clustering algorithm according to the characteristic data of each event in the preset time period to obtain a plurality of topics;
a first determining unit, configured to determine influence of each topic according to the feature data of each event;
the second determining unit is used for sequencing the topics according to the influence of the topics and determining the topics with preset names before ranking;
the processing unit is used for screening at least one topic related to the target user from the topics with preset names before the ranking according to the feature data of the target user, and taking the at least one topic related to the target user as a target hot topic of the target user;
a third determining unit, configured to determine an influence curve of the target hot topic according to feature data of at least one event included in the target hot topic.
12. An information presentation device comprising a processor and a memory for storing processor-executable instructions which, when executed by the processor, implement the steps of the method of any one of claims 1 to 9.
13. A computer readable storage medium having stored thereon computer instructions which, when executed, implement the steps of the method of any one of claims 1 to 9.
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