CN111026992B

CN111026992B - Multimedia resource preview method, device, terminal, server and storage medium

Info

Publication number: CN111026992B
Application number: CN201911368274.5A
Authority: CN
Inventors: 艾书明; 刘付家
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2019-12-26
Filing date: 2019-12-26
Publication date: 2024-04-30
Anticipated expiration: 2039-12-26
Also published as: CN111026992A

Abstract

The disclosure relates to a multimedia resource previewing method, a device, a terminal, a server and a storage medium, and belongs to the technical field of Internet. The method comprises the following steps: responding to the resource preview operation of the user account, and acquiring a resource characteristic label of the target multimedia resource; acquiring a preview feature tag of the target multimedia resource from the resource feature tag; setting a preview display style of the target multimedia resource according to the preview feature label; and according to the preview display style, previewing and displaying the target multimedia resource. According to the method, the preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user can be accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

Description

Multimedia resource preview method, device, terminal, server and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to a multimedia resource previewing method, a device, a terminal, a server and a storage medium.

Background

With the development of internet technology, more and more multimedia resources are propagated in the internet, so that in order to facilitate the user to know the content of the multimedia resources, the multimedia resources can be previewed and displayed.

However, currently, the preview display style of the multimedia resource is usually fixed, for example, the preview display style is a cover for displaying the multimedia resource, and when the multimedia resource is displayed in a preview manner, the cover of the multimedia resource is displayed for the user to view. The user can obtain limited information when previewing the multimedia resources, and cannot quickly and efficiently select the multimedia resources meeting the requirements of the user.

Disclosure of Invention

The disclosure provides a multimedia resource previewing method, a device, a terminal, a server and a storage medium, which can overcome the problem that a user in the related technology cannot quickly and efficiently select multimedia resources meeting the self requirements.

According to a first aspect of embodiments of the present disclosure, there is provided a multimedia resource preview method, the method including:

Responding to the resource preview operation of the user account, and acquiring a resource characteristic label of the target multimedia resource;

Acquiring a preview feature tag of the target multimedia resource from the resource feature tag;

setting a preview display style of the target multimedia resource according to the preview feature tag;

and according to the preview display style, previewing and displaying the target multimedia resource.

In one possible implementation manner, the obtaining the preview feature tag of the target multimedia resource from the resource feature tag includes:

Determining a tag preference type of the user account;

and selecting a resource characteristic label corresponding to the label preference type from the resource characteristic labels of the target multimedia resources as the preview characteristic label.

In another possible implementation manner, the determining the tag preference type of the user account includes at least one of the following:

Determining the label preference type of the user account according to the user operation record of the user account; or alternatively

And determining the label preference type of the user account according to the user portrait of the user account.

In another possible implementation manner, the user operation record of the user account at least includes historical behavior data which occurs to the multimedia resource in a preset historical period and accords with a preset behavior type and resource attribute data of the corresponding multimedia resource; the preset behavior type at least comprises one of a play type, a share type, a praise type and a comment type, the resource attribute data comprise data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference type at least comprises a behavior tag preference type and an attribute tag preference type;

The determining the label preference type of the user account according to the user operation record of the user account at least comprises one of the following steps:

Determining the preference type of the behavior label according to the historical behavior data;

And determining the preference type of the attribute tag according to the historical behavior data and the resource attribute data.

In another possible implementation manner, the determining the behavior tag preference type according to the historical behavior data includes:

acquiring the behavior classification quantity of the multimedia resources corresponding to each preset behavior type according to the historical behavior data;

And selecting the preset behavior types of which the descending order of the behavior classification quantity meets a preset order range as the behavior tag preference types.

In another possible implementation manner, the determining the attribute tag preference type according to the historical behavior data and the resource attribute data includes:

Acquiring attribute classification quantity of corresponding multimedia resources according to the historical behavior data and the resource attribute data and aiming at each different resource attribute type;

And selecting the resource attribute types with the attribute classification quantity descending order meeting a preset order range as the attribute tag preference types.

In another possible implementation manner, the obtaining, according to the historical behavior data and the resource attribute data, the attribute classification number of the corresponding multimedia resource for each different resource attribute type includes:

for each different resource attribute type, determining a corresponding multimedia resource set according to the resource attribute data;

acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data;

And carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through preset weight factors corresponding to each preset behavior type to obtain the corresponding attribute classification quantity.

In another possible implementation manner, the user portrait includes at least one of user age, user gender, geographic location, and user preference type; the determining the label preference type of the user account according to the user portrait of the user account comprises the following steps:

processing the user portrait through a tag preference identification model to obtain the tag preference type of the user account;

the label preference identification model is obtained through a user sample set and through preset neural network training and is used for outputting corresponding label preference types according to the input user portrait; each sample in the user sample set comprises behavior data of a user account implemented on a multimedia resource, resource attribute data of the multimedia resource and a user portrait of the user.

In another possible implementation, the resource feature tag includes an attribute tag; the responding to the resource preview operation of the user account, the obtaining the resource characteristic label of the target multimedia resource comprises the following steps:

Selecting resource attribute data which accords with a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tag includes a behavior tag; the responding to the resource preview operation of the user account, the obtaining the resource characteristic label of the target multimedia resource comprises the following steps:

Acquiring a resource operation record of the target multimedia resource, wherein the resource operation record at least comprises historical behavior data which occurs to the target multimedia resource in a preset historical period and accords with a preset behavior type; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type;

according to the historical behavior data, acquiring the behavior classification quantity of the historical behavior data corresponding to each preset behavior type;

and obtaining the labels corresponding to the behavior classification quantity as the behavior labels of the target multimedia resources.

In another possible implementation manner, the obtaining the tag corresponding to the behavior classification number as the behavior tag of the target multimedia resource includes:

acquiring a quantity range to which the behavior classification quantity belongs;

and taking the label corresponding to the quantity range as the behavior label of the target multimedia resource.

In another possible implementation manner, the setting the preview display style of the target multimedia resource according to the preview feature tag includes:

acquiring text content and label dynamic effects corresponding to the preview feature labels according to the preview feature labels;

and setting a preview display style of the target multimedia resource according to the text content and the tag dynamic effect.

In another possible implementation manner, the setting the preview display style of the target multimedia resource according to the text content and the tag dynamic effect includes:

And setting a preview display style of the target multimedia resource according to the text content, the tag dynamic effect and the background picture of the target multimedia resource.

In another possible implementation manner, the preview display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and the performing preview display on the target multimedia resource according to the preview display style includes:

and displaying the text content in the detail information page of the target multimedia resource, and playing the dynamic effect of the tag.

In another possible implementation manner, the preview display style includes text content and a tag moving effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the previewing the target multimedia resource according to the preview display style includes:

and adding the text content and the tag dynamic effect on the upper layer of the background picture to obtain a dynamic cover, and displaying the dynamic cover.

In another possible implementation manner, the obtaining the preview feature tag of the target multimedia resource from the resource feature tags includes:

A label selection request is sent to a server, wherein the label selection request carries the resource feature label, and the server is used for acquiring the preview feature label of the target multimedia resource from the resource feature label;

And receiving the preview feature label returned by the server.

A style setting request is sent to a server, wherein the style setting request carries the resource feature tag, and the server is used for acquiring a preview feature tag of the target multimedia resource from the resource feature tag, and setting a preview display style of the target multimedia resource according to the preview feature tag;

And receiving the preview display style returned by the server.

According to a second aspect of embodiments of the present disclosure, there is provided a multimedia resource preview method, applied to a server, the method including:

responding to a label selection request from a client to obtain a resource characteristic label of a target multimedia resource;

And sending the preview feature tag to the client, wherein the client is used for setting a preview display style of the target multimedia resource according to the preview feature tag and displaying the target multimedia resource in a preview mode according to the preview display style.

In one possible implementation, the method further includes:

responding to the style setting request of the client to obtain a resource feature tag of the target multimedia resource;

and sending the preview display style to the client, wherein the client is used for previewing and displaying the target multimedia resource according to the preview display style.

Determining a tag preference type of the user account;

According to a third aspect of embodiments of the present disclosure, there is provided a multimedia resource preview apparatus, the apparatus comprising:

The first tag obtaining unit is configured to obtain a resource feature tag of the target multimedia resource in response to a resource preview operation of the user account;

a second tag obtaining unit configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

A display style setting unit configured to set a preview display style of the target multimedia resource according to the preview feature tag;

And the preview display unit is configured to display the target multimedia resource in a preview mode according to the preview display style.

In one possible implementation manner, the second tag obtaining unit includes:

a preference type determining subunit configured to determine a tag preference type of the user account;

And the label selecting subunit is configured to select a resource characteristic label corresponding to the label preference type from the resource characteristic labels of the target multimedia resource as the preview characteristic label.

In another possible implementation, the preference type determining subunit is further configured to at least one of:

the preference type determining subunit is further configured to at least one of:

In another possible implementation, the preference type determining subunit is further configured to:

In another possible implementation manner, the user portrait includes at least one of user age, user gender, geographic location, and user preference type; the preference type determining subunit is further configured to:

In another possible implementation, the resource feature tag includes an attribute tag; the first tag acquisition unit includes:

The attribute tag acquisition subunit is configured to select resource attribute data which accords with a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tag includes a behavior tag; the first tag acquisition unit includes:

A resource operation record obtaining subunit configured to obtain a resource operation record of the target multimedia resource, where the resource operation record at least includes historical behavior data, which occurs in a preset historical period for the target multimedia resource and accords with a preset behavior type; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type;

a quantity obtaining subunit configured to obtain, according to the historical behavior data, a behavior classification quantity of the historical behavior data corresponding to each of the preset behavior types;

and the behavior label obtaining subunit is configured to obtain labels corresponding to the behavior classification quantity as behavior labels of the target multimedia resource.

In another possible implementation, the behavior tag acquisition subunit is further configured to:

In another possible implementation manner, the display style setting unit includes:

the dynamic effect obtaining subunit is configured to obtain text content and label dynamic effects corresponding to the preview feature label according to the preview feature label;

And the display style setting subunit is configured to set a preview display style of the target multimedia resource according to the text content and the tag dynamic effect.

In another possible implementation, the display style setup subunit is further configured to:

In another possible implementation manner, the preview display style includes text content and a tag dynamic effect corresponding to the preview feature tag, and the preview display unit is further configured to display the text content in a detail information page of the target multimedia resource and play the tag dynamic effect.

In another possible implementation manner, the preview display style includes text content and a tag moving effect corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the preview display unit is further configured to add the text content and the tag moving effect on an upper layer of the background picture, obtain a dynamic cover, and display the dynamic cover.

In another possible implementation manner, the second tag obtaining unit is further configured to:

And receiving the preview feature label returned by the server.

And receiving the preview display style returned by the server.

According to a fourth aspect of embodiments of the present disclosure, there is provided a multimedia resource preview apparatus applied to a server, the apparatus including:

A first tag obtaining unit configured to obtain a resource feature tag of a target multimedia resource in response to a tag selection request from a client;

And the label sending unit is configured to send the preview feature label to the client, and the client is used for setting a preview display style of the target multimedia resource according to the preview feature label and displaying the target multimedia resource in a preview mode according to the preview display style.

In one possible implementation, the apparatus further includes:

The first tag obtaining unit is further configured to obtain a resource feature tag of the target multimedia resource in response to the style setting request of the client;

the second tag obtaining unit is further configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

And the display style sending unit is configured to send the preview display style to the client, and the client is used for carrying out preview display on the target multimedia resource according to the preview display style.

In another possible implementation manner, the second tag obtaining unit includes:

According to a fifth aspect of embodiments of the present disclosure, there is provided a terminal for previewing multimedia resources, the terminal comprising:

one or more processors;

volatile or non-volatile memory for storing the one or more processor-executable commands;

Wherein the one or more processors are configured to perform the multimedia asset preview method of the first aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a non-transitory computer readable storage medium, which when executed by a processor of a terminal, causes an electronic device to perform the multimedia resource preview method of the first aspect.

According to a seventh aspect of embodiments of the present disclosure, there is provided a server for previewing multimedia assets, the server comprising:

one or more processors;

According to an eighth aspect of embodiments of the present disclosure, there is provided a non-transitory computer-readable storage medium, which when executed by a processor of a server, enables the server to perform the multimedia resource preview method of the second aspect.

According to a ninth aspect of embodiments of the present disclosure, there is provided a multimedia resource preview system, the system including a terminal and a server; the terminal is configured to execute the multimedia resource preview method described in the first aspect. ; the server is configured to execute the multimedia resource preview method according to the second aspect.

According to a tenth aspect of embodiments of the present disclosure, there is provided a computer program product, which when executed by a processor of a terminal, enables the terminal to perform the multimedia resource preview method of the first aspect.

According to an eleventh aspect of embodiments of the present disclosure, there is provided a computer program product, which when executed by a processor of a server, enables the server to perform the multimedia resource preview method of the second aspect.

According to the method, the device, the terminal, the server and the storage medium for previewing the multimedia resources, the resource feature labels of the target multimedia resources are obtained in response to the resource previewing operation of the user account, the previewing feature labels of the target multimedia resources are obtained from the resource feature labels, the previewing display modes of the target multimedia resources are set according to the previewing feature labels, and previewing display is carried out on the target multimedia resources according to the previewing display modes. The preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user are accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure.

FIG. 1 is a schematic diagram illustrating an implementation environment according to an example embodiment.

Fig. 2 is a flowchart illustrating a multimedia asset preview method according to an exemplary embodiment.

Fig. 3 is a flowchart illustrating another multimedia asset preview method according to an exemplary embodiment.

Fig. 4 is a flowchart illustrating another multimedia asset preview method according to an exemplary embodiment.

FIG. 5 is a schematic diagram of a display interface, according to an example embodiment.

FIG. 6 is a schematic diagram of another display interface shown according to an exemplary embodiment.

FIG. 7 is a schematic diagram of another display interface shown in accordance with an exemplary embodiment.

Fig. 8 is a flowchart illustrating a multimedia asset preview method according to an exemplary embodiment.

Fig. 9 is a block diagram illustrating a multimedia asset preview device according to an exemplary embodiment.

Fig. 10 is a block diagram illustrating another multimedia asset preview device according to an exemplary embodiment.

Fig. 11 is a block diagram illustrating another multimedia asset preview device according to an exemplary embodiment.

Fig. 12 is a block diagram illustrating another multimedia asset preview device according to an exemplary embodiment.

Fig. 13 is a block diagram of a terminal according to an exemplary embodiment.

Fig. 14 is a block diagram of a server, according to an example embodiment.

Detailed Description

Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

FIG. 1 is a schematic diagram of an implementation environment provided in accordance with an exemplary embodiment, the implementation environment comprising: a plurality of terminals 101 and a server 102, wherein each of the plurality of terminals 101 is connected to the server 102 via a network, and can interact with the server 102 via the network connection.

The terminal 101 may be a portable, pocket, hand-held, or other type of terminal, such as a mobile phone, a computer, a tablet computer, etc. The server 102 may be a server, a server cluster comprising a plurality of servers, or a cloud computing service center.

In one possible implementation manner, the terminal 101 responds to a resource preview operation of a user account, a style setting request is sent to the server 102, the server 102 obtains a resource feature tag of a target multimedia resource according to the received style setting request, selects a preview feature tag from the resource feature tags, the server 102 sets a preview display style for the target multimedia resource according to the preview feature tag, sends the preview display style to the terminal 101, and the terminal 101 performs preview display on the target multimedia resource according to the preview display style.

In one possible implementation manner, the terminal 101 responds to a resource preview operation of a user account, a tag selection request is sent to the server 102, the server 102 obtains a resource feature tag of a target multimedia resource according to the received tag selection request, the preview feature tag is selected from the resource feature tags, the server 102 sends the preview feature tag to the terminal 101, the terminal 101 sets a preview display style of the target multimedia resource according to the preview feature tag, and the terminal 101 performs preview display on the target multimedia resource according to the preview display style.

Fig. 2 is a flowchart of a multimedia resource preview method according to an exemplary embodiment, and referring to fig. 2, the method is applied to a terminal, and includes the steps of:

In step 201, a resource feature tag of a target multimedia resource is acquired in response to a resource preview operation of a user account.

In step 202, a preview feature tag of the target multimedia asset is obtained from the asset feature tags.

In step 203, a preview display style of the target multimedia asset is set according to the preview feature tab.

In step 204, a preview of the target multimedia asset is presented according to the preview display style.

According to the method provided by the embodiment of the disclosure, the resource characteristic label of the target multimedia resource is obtained in response to the resource preview operation of the user account, the preview characteristic label of the target multimedia resource is obtained from the resource characteristic label, the preview display style of the target multimedia resource is set according to the preview characteristic label, and the preview display is carried out on the target multimedia resource according to the preview display style. The preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user are accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

Fig. 3 is a flowchart illustrating another multimedia resource preview method according to an exemplary embodiment, referring to fig. 3, which is applied to a server, including the steps of:

in step 301, a resource feature tag of a target multimedia resource is acquired in response to a tag selection request from a client.

In step 302, a preview feature tag of the target multimedia asset is obtained from the asset feature tags.

In step 303, the preview feature tag is sent to the client, and the client is configured to set a preview display style of the target multimedia resource according to the preview feature tag, and preview the target multimedia resource according to the preview display style.

According to the method provided by the embodiment of the disclosure, a resource feature tag of a target multimedia resource is obtained in response to a tag selection request from a client, a preview feature tag of the target multimedia resource is obtained from the resource feature tag, the preview feature tag is sent to the client, the client is used for setting a preview display style of the target multimedia resource according to the preview feature tag, and preview display is carried out on the target multimedia resource according to the preview display style. The preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user are accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

Fig. 4 is a flowchart illustrating another multimedia resource preview method according to an exemplary embodiment, referring to fig. 4, the execution subject of the method is a terminal, including the steps of:

401. And the terminal responds to the resource preview operation of the user account and acquires the resource characteristic label of the target multimedia resource.

Taking a target multimedia resource as an example, when a terminal detects a resource preview operation of a user account, a preview display style is set for the target multimedia resource, and the terminal performs preview display on the target multimedia resource according to the preview display style. The target multimedia resource can be video or audio, and the video can be film and television works such as movies and television shows, food videos, fun videos and the like. The resource preview operation of the user account may be an operation of clicking a multimedia resource recommendation button, an operation of opening a multimedia resource application, or other operations.

In one possible implementation, the terminal obtains a target multimedia resource in response to a resource preview operation of a user account, and obtains a resource feature tag of the target multimedia resource.

The target multimedia resource may be any multimedia resource, such as a multimedia resource recommended by a server for the terminal, or a multimedia resource shared by other users to the terminal.

The resource feature tag is used for describing the target multimedia resource, and can comprise an attribute tag and a behavior tag. The attribute tags are determined by the resource attribute data of the target multimedia resource itself, and the behavior tags are determined by historical behavior data of at least one user account executing on the target multimedia resource.

In one possible implementation manner, the resource feature tag includes an attribute tag, and when the attribute tag of the target multimedia resource is obtained, the terminal selects resource attribute data which accords with a preset resource attribute type from the resource attribute data of the target multimedia resource as the attribute tag.

The preset resource attribute type at least comprises one of a content type, an author type and a geographic position. The resource attribute data includes content data, author data, geographic location data, etc. of the target multimedia resource.

For the same resource attribute type, multiple different types may be included under the resource attribute type. For example, when the resource attribute type is a content type, according to a rule of dividing the multimedia resource content, the content type may include different content types such as a food type, a music type, a film and television type, a news type, and the like; when the resource attribute type is an author type, the author type under the author type can comprise different author types such as a food author, a news author, a star author, a music author and the like according to a division rule of the multimedia resource author.

For example, the resource attribute data of the target multimedia resource includes "Beijing roast duck", and then it may be determined that "Beijing" accords with the geographic location and "roast duck" accords with the food type according to the resource attribute data of the Beijing roast duck, and thus, it may be determined that the attribute tag of the target multimedia resource includes "Beijing" and "food".

According to the resource attribute data of the target multimedia resource, the attribute label of the target multimedia resource, which accords with the preset resource attribute type, can be obtained, certain attribute characteristics representing the target multimedia resource can be extracted according to specific application scenes, and the multimedia resource can be previewed and displayed in combination with other steps, so that the requirements under different application scenes can be flexibly adapted.

In another possible implementation manner, the resource feature tag includes a behavior tag, and when the behavior tag of the target multimedia resource is obtained, the terminal obtains a resource operation record of the target multimedia resource, and obtains the behavior classification number of the historical behavior data corresponding to each preset behavior type according to the historical behavior data included in the resource operation record; and obtaining labels corresponding to the behavior classification quantity as behavior labels of the target multimedia resources.

The resource operation record at least comprises historical behavior data which is generated for the target multimedia resource in a preset historical period and accords with a preset behavior type; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type.

The preset history period may be any period of time, for example, a day, a week, a month, or other history period. And, the time of the terminal responding to the resource preview operation of the user account may be taken as the current time, and the preset history period may be a period of time from the current time onward.

Optionally, for a plurality of pieces of historical behavior data of the target multimedia resource, each piece of historical behavior data includes operation data corresponding to a preset behavior type. And determining a plurality of pieces of historical behavior data corresponding to each preset behavior type, and determining the behavior classification quantity of the historical behavior data of the preset behavior type according to the quantity of the plurality of pieces of historical behavior data.

The behavior classification number refers to the number of historical behavior data which accords with a preset behavior type in a plurality of pieces of historical behavior data of the target multimedia resource. For example, for the praise type, 100 pieces of historical behavior data are included in the resource operation record of the target multimedia resource, wherein 50 pieces of historical behavior data are the historical behavior data including the praise operation, and then the classified number of behaviors of the praise type of the target multimedia resource is 50.

The labels corresponding to the behavior classification number may be labels corresponding to different behavior classification numbers, or the behavior classification number may be directly used as a label.

The behavior labels are extracted according to the historical behavior data of the multimedia resources and used as resource characteristic labels of the multimedia resources, user behavior feedback characteristics representing the multimedia resources can be extracted, and the multimedia resources are previewed and displayed in combination with other steps.

Optionally, the terminal may obtain a number range to which the behavior classification number belongs, and use a tag corresponding to the number range as a behavior tag of the target multimedia resource.

The number range may be determined according to a specific application scenario. The number ranges may be the same or different for different preset behavior types.

Labels corresponding to the quantity ranges can be set by technicians, and preset behavior types and the quantity ranges can be combined to obtain corresponding labels. For example, if the preset behavior type is praise type and the number is in the range of 1000-5000, the corresponding tag is set to be praise exceeding 1000.

For example, for the praise type, the praise number 1000-5000 belongs to the number range of 1000+, the praise number 5000-10000 belongs to the number range of 5000+, and the praise number is greater than 10000 belonging to the number range of 10000+. When the number of praise of the target multimedia resource is 1520, the corresponding number range is 1000+, and it can be determined that the behavior label of the target multimedia resource is praise exceeding 1000.

The classification quantity of the corresponding behaviors is screened as the behavior label by setting the quantity range, different application scenes can be accurately adapted, the behavior labels representing the corresponding behavior characteristics are screened to be combined with other steps, and the multimedia resource is previewed.

In one possible implementation manner, the time for acquiring the resource feature tag may be before the resource preview operation is performed on the user account. The terminal can store the resource characteristic labels of a plurality of multimedia resources, and the terminal searches the resource characteristic labels of the target multimedia resources from the stored resource characteristic labels in response to the resource preview operation of the user account.

In the embodiment of the disclosure, for a target multimedia resource, an attribute tag is determined as a resource feature tag according to resource attribute data, a behavior tag is determined as a resource feature tag according to historical behavior data, and the resource feature tags representing the characteristics of the multimedia resource are respectively obtained from different dimensions, so that the resource feature tag of the multimedia resource is accurately extracted.

402. The terminal determines a tag preference type for the user account.

In the embodiment of the disclosure, when obtaining the preview feature tag of the target multimedia resource from the resource feature tags, the terminal first determines the tag preference type of the user account, and then selects the resource feature tag corresponding to the tag preference type from the resource feature tags of the target multimedia resource as the preview feature tag.

The method for determining the label preference type of the user account comprises the following steps: determining the label preference type of the user account according to the user operation record of the user account; or determining the label preference type of the user account according to the user portrait of the user account. By determining the label preference type of the user, the resource preview label which accords with the label preference type and reflects the characteristics of the multimedia resource can be correspondingly selected, personalized preview display of the multimedia resource is provided for different users by combining other steps, and the personalized information acquisition requirement of different users when previewing the multimedia resource is met.

These two methods of determining the tag preference type of the user account are described in detail below:

the method comprises the following steps: and determining the tag preference type of the user account according to the user operation record of the user account.

In the embodiment of the disclosure, the user operation record of the user account at least comprises historical behavior data which occurs to the multimedia resource in a preset historical period and accords with a preset behavior type and resource attribute data of the corresponding multimedia resource; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type, the resource attribute data comprise data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference types include at least a behavior tag preference type and an attribute tag preference type.

Correspondingly, when determining the tag preference type of the user account, the method comprises the following steps: acquiring historical behavior data of a user account according to a user operation record of the user account, and determining a behavior tag preference type according to the historical behavior data; or determining the preference type of the attribute tag according to the historical behavior data and the resource attribute data.

The user operation records can reflect the behavior habits of the user, and the tag preference types of the user can be determined through the user operation records, so that the user operation records can more accurately accord with the actual behavior preferences of the user.

In one possible implementation manner, according to historical behavior data, acquiring behavior classification quantity of the multimedia resource corresponding to each preset behavior type; and selecting a preset behavior type with the descending order of the behavior classification quantity meeting a preset order range as a behavior label preference type.

The behavior classification number refers to the number of multimedia resources in the historical behavior data which accords with the preset behavior type in the multiple pieces of historical behavior data of the user account. For example, for the praise type, the resource operation record of the user account includes 100 pieces of historical behavior data, wherein 50 pieces of historical behavior data are historical behavior data including the praise operation, and each piece of historical behavior data in the 50 pieces of historical behavior data includes a multimedia resource, so that the number of behavior classifications of the praise type corresponding to the user account is 50.

For a plurality of preset behavior types, according to historical behavior data of a user account, respectively determining the behavior classification quantity of the multimedia resource corresponding to each preset behavior type, and after obtaining the behavior classification quantity of each preset behavior type, performing descending order sequencing on the plurality of preset behavior types according to the magnitude of the behavior classification quantity, wherein the smaller the descending order sequencing is, the larger the behavior classification quantity corresponding to the preset behavior type is indicated. And selecting preset behavior types of a preset sequence range from the sequenced preset behavior types, wherein the preset sequence range can be the 1 st to N th range, and taking the selected N preset behavior types as behavior label preference types of the user account. Wherein N is a positive integer greater than 1 and less than the number of preset behavior types.

Optionally, for other preset behavior types except the praise type, the user account performs multiple operations corresponding to the same preset behavior type on the same multimedia resource, so that when counting the behavior classification number of the multimedia resource corresponding to the preset behavior type, the user account counts the number of operations only once on the same multimedia resource.

For example, the user account commented on the same multimedia resource ten times, and then when counting the behavior classification number of the multimedia resource corresponding to the comment type, the multimedia resource commented on ten times is counted once.

According to the historical behavior data, the behavior classification quantity of the multimedia resource corresponding to each preset behavior type is obtained, so that the behavior label preference type is determined, and the preference of the user for the behavior label included in the resource feature label of the multimedia resource can be accurately and effectively determined from the historical behavior data reflecting the actual behavior preference of the user.

In another possible implementation manner, according to the historical behavior data and the resource attribute data, aiming at each different resource attribute type, acquiring the attribute classification quantity of the corresponding multimedia resource; and selecting the resource attribute types with the attribute classification quantity descending order meeting the preset order range as attribute tag preference types.

The attribute classification number refers to the number of multimedia resources belonging to each attribute tag in the historical behavior data for a plurality of attribute tags included in the same resource attribute type.

The preset sequence range is set according to the requirement, and is similar to the preset sequence range when the preset behavior type is selected.

Optionally, a plurality of different attribute tags are included in each resource attribute type. For example, the content types may include a food tag, a music tag, a movie tag, a news tag, and the like. And for different attribute tags, acquiring the attribute classification quantity corresponding to each attribute tag, thereby obtaining the attribute tag preference type of each resource attribute type.

According to the historical behavior data and the resource attribute data, the attribute classification quantity is obtained, so that the attribute tag preference type is determined, and the preference of the user for the attribute tag included in the resource feature tag of the multimedia resource can be accurately and effectively determined based on the historical behavior data reflecting the actual behavior preference of the user and the related resource attribute data.

Optionally, according to the historical behavior data and the resource attribute data, for each different resource attribute type, obtaining the attribute classification number of the corresponding multimedia resource includes: for each different resource attribute type, determining a corresponding multimedia resource set according to the resource attribute data; acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data; and carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through preset weight factors corresponding to each preset behavior type to obtain the corresponding attribute classification quantity.

The multimedia resource set comprises at least one multimedia resource with a preset behavior type of a user account. The preset weight factor corresponding to each preset behavior type may be any value.

Optionally, the sum of preset weight factors corresponding to each preset behavior type is 1.

For example, according to historical behavior data, 100 multimedia resources with Beijing geographic positions are determined, the number of praise types corresponding to the 100 multimedia resources is 80, the number of praise types corresponding to the play type is 90, the number of comment types corresponding to the play type is 50, the weight factor corresponding to the praise type is 0.5, the weight factor corresponding to the play type is 0.3, and the weight factor corresponding to the comment type is 0.2, so that the number of resource classifications with Beijing geographic positions can be determined to be 80×0.5+90×0.3+50×0.2.

And executing the optional mode on the plurality of labels belonging to the preset resource attribute type to obtain the resource classification quantity of the plurality of labels. For example, if the preset resource attribute type is a geographic location, the attribute classification number of Beijing, the attribute classification number of Tianjin and the attribute classification number of other geographic locations can be obtained.

The resource classification quantity of different preset behavior types is weighted by setting the corresponding weight factors for the different preset behavior types to obtain the corresponding attribute classification quantity, the attribute classification quantity related to the resource characteristics of the multimedia resource can be comprehensively evaluated according to the data generated by the different preset behavior types under specific application scenes, the different application scenes are effectively adapted, and the result is more accurate.

It should be noted that, when determining the tag preference type of the user account, only the behavior tag preference type may be used as the tag preference type, only the attribute tag preference type may be used as the tag preference type, or both the behavior tag preference type and the attribute tag preference type may be used as the tag preference type.

The second method is as follows: and determining the label preference type of the user account according to the user portrait of the user account.

In an embodiment of the disclosure, in order to determine a tag preference type of a user account, a tag preference identification model is provided, and a user portrait is processed through the tag preference identification model to obtain the tag preference type of the user account.

Wherein the user profile includes at least one of user age, user gender, geographic location, and user preference type. The user profile may be determined based on registration information that is filled in by the sample user account at registration or otherwise. The embodiment of the disclosure does not limit the acquisition mode of the user characteristics.

Optionally, the tag preference identification model is obtained through a user sample set through a preset neural network training, and is used for outputting a corresponding tag preference type according to the input user portrait. The tag preference identification model needs to be trained before it is used.

In the training process, a user sample set is obtained, and each sample in the user sample set comprises behavior data of a user account on a multimedia resource, resource attribute data of the multimedia resource and a user portrait of a user.

Alternatively, the tag preference type of the sample user account may be obtained according to the sample user set in the manner of the first method. And training the tag preference recognition model according to the user portrait and the tag preference type, wherein the user portrait is used as the input of the tag preference recognition model, and the tag preference type is used as the output of the tag preference recognition model. The tag preference identification model is trained to learn the association relationship between the user portraits and the tag preference types.

For example, inputting the user portrait to a tag preference recognition model, obtaining a predicted tag preference type of a sample user account based on the tag preference recognition model, comparing a difference between the sample tag preference type and the predicted tag preference type, and adjusting parameters of the tag preference recognition model according to the difference, so that the difference between the predicted tag preference type and the sample tag preference type output by the adjusted tag preference recognition model is reduced, and the purpose of training the tag preference recognition model is achieved.

The label data selection model adopted by the embodiment of the disclosure can be a convolutional neural network model, a cyclic neural network model, a long-term and short-term memory network model and the like.

Based on the tag preference identification model, the tag preference type of the user account can be obtained according to the user portrait of the user account. The tag preference type of the user for the multimedia resource can be accurately and effectively determined based on the user portrait of the user account and the tag preference type.

It should be noted that, in the embodiment of the present disclosure, only the case that the terminal determines the tag preference type of the user account after responding to the resource preview operation of the user account is taken as an example for illustration, in another embodiment, step 402 may be performed first, and then step 401 may be performed, and the embodiment of the present disclosure does not limit the execution sequence of the steps.

403. And the terminal selects the resource characteristic label corresponding to the label preference type from the resource characteristic labels of the target multimedia resource as a preview characteristic label.

In the step 402, after determining the tag preference type of the user account, the resource feature tag corresponding to the tag preference type is selected from the resource feature tags of the target multimedia resource, and is used as the preview feature tag.

For example, if the tag preference type of the user account is a food tag in the content type and the tag corresponding to the content type of the target multimedia resource is a food tag, the food tag is used as a preview feature tag of the target multimedia resource.

404. And the terminal sets a preview display style of the target multimedia resource according to the preview feature label.

In the embodiment of the disclosure, the terminal sets the preview display style of the target multimedia resource according to the preview feature tag, so that the preview display style of the target multimedia resource is associated with the preview feature tag.

In one possible implementation manner, the terminal obtains text content and tag dynamic effects corresponding to the preview feature tag according to the preview feature tag, and sets a preview display style of the target multimedia resource according to the text content and the tag dynamic effects.

Wherein the text content is content generated according to a preview feature tag, and the preview feature tag can be one or more. When the preview feature tag is one, taking the content corresponding to the preview feature tag as text content; when the number of the preview feature labels is multiple, respectively acquiring the content corresponding to each preview feature label, and combining the content corresponding to each preview feature label to obtain text content. The label dynamic effect is a dynamic display effect which corresponds to the preview feature label and is displayed when preview display is performed.

Optionally, a mapping relationship between the label dynamic effects and the preview feature labels is set, each preview feature label has one or more corresponding label dynamic effects, and when one preview feature label corresponds to a plurality of label dynamic effects, any one label dynamic effect can be selected from the plurality of label dynamic effects.

Optionally, combining the text content with the tag dynamic effect to obtain a preview display style. The text content and the tag action may be combined in any manner, for example, adding the tag action in the upper left corner of the text content.

Optionally, the preview display style further includes a tab box, the text content may be displayed in the tab box, and then the tab effect and the tab box may be combined in any manner, and the tab effect may be displayed at any position of the tab box, for example, the tab effect may be displayed at the lower right corner of the tab box.

Corresponding text content and label characteristics are obtained through the preview characteristic labels, and the preview display style is set, so that more characteristic related information of the multimedia resources can be provided in the preview display of the multimedia resources realized according to the preview display style, and a user can intuitively and rapidly know interested information when previewing the multimedia resources, and select the multimedia resources meeting the requirements of the user to watch.

In another possible implementation manner, the terminal further obtains a background picture of the target multimedia resource, and sets a preview display style of the target multimedia resource according to the text content, the tag moving effect and the background picture of the target multimedia resource.

The background picture of the target multimedia resource may be any picture, and may be set for the target multimedia resource when the publisher of the multimedia resource uploads the target multimedia resource, or may be a background picture corresponding to the preview feature tag generated for the target multimedia resource.

Alternatively, the text content and the label action are added above the background picture as a preview display style of the target multimedia asset, which may be regarded as a dynamic cover of the target multimedia asset. Wherein the combination between text content and label action is similar to the combination in the alternative described above.

When the preview display style comprises a background picture, text content and a tag moving effect, the user can know the content of the target multimedia resource according to the background picture, and the background picture, the text content and the tag moving effect are combined, so that more preview information of the target multimedia resource can be better displayed to the user.

405. And the terminal previews and displays the target multimedia resources according to the preview display style.

In one possible implementation manner, the preview display style includes text content and label moving effect corresponding to the preview feature label, and when the target multimedia resource is displayed in a preview mode according to the preview display style, the terminal displays the text content in a detail information page of the target multimedia resource and plays the label moving effect, so that a user can intuitively and rapidly know interested information, and select the multimedia resource meeting the requirement of the user to watch.

In another possible implementation manner, the preview display style includes text content and a label moving effect corresponding to the preview feature label, and a background picture of the target multimedia resource, and when the target multimedia resource is displayed in a preview mode according to the preview display style, the terminal displays the text content and the label moving effect on an upper layer of the background picture, obtains a dynamic cover, and displays the dynamic cover. When the dynamic cover is displayed, a user intuitively and rapidly knows more interested information through the dynamic cover, and selects multimedia resources meeting the self requirements for viewing.

Optionally, when the preview feature tag includes a tag corresponding to the number of praise, the tag dynamic effect corresponding to the preview feature tag may include a dynamic effect of the love icon; when the preview feature tag includes a geographic location, the tag action corresponding to the preview feature tag may include an action of a geographic location icon; when the preview feature tag includes a content type, the tag action corresponding to the preview feature tag may include an action of a bubble.

When the target multimedia resource is displayed in a preview mode according to the preview display mode, the preview display mode can intuitively display the content of the target multimedia resource, and the user is helped to better select the target multimedia resource to be watched.

For example, referring to fig. 5, the preview display style includes a background picture, text content, a tab effect, and a tab box. The preview feature tag includes a beautiful scene tag in a play type and a content type, and then text content 'more than 5 ten thousand users interested in landscape watch the video' is displayed in a tag box; the dynamic effect of the label is the dynamic effect of color bubbles with gradually changed colors, which can be purple gradually changed, pink gradually changed, yellow gradually changed or other color gradually changed. When the dynamic effect of the color gradation is set, the color code can be set, different color codes correspond to different colors, and the effect of the color gradation is generated by changing the color codes. For example, the effect of purple gradation is that of a change in color code from AC81FA to 744AF2, the effect of pink gradation is that of a change in color code from F39FE9 to E366CE, and the effect of yellow gradation is that of a change in color code from FCD902 to F7B 201.

In addition, text related to the preview feature label can be added to the color bubble, and the color bubble can be a dynamic color bubble zoomed at fixed positions of the upper left corner and the lower right corner of the label frame when the preview display is performed.

Referring to fig. 6, if the preview feature tab includes a comment type, text content "users who exceeded 3 ten thousand beijing comment on the video" is displayed in the tab box; the tag dynamic effect is the dynamic effect of the geographic position icon. In addition, when the preview display is performed, the position element may be located at a fixed position of the upper left corner and the lower right corner of the tag frame, and may be displayed in a manner of shaking left and right with the bottom as the origin.

Referring to fig. 7, the preview feature tab includes a praise type, and then text content "praise the video for you' attention" is displayed in the tab box; the label dynamic effect is the dynamic effect of the love icon, and the love is set as FF3A30 according to the color code. When the preview display is performed, the love heart is gradually reduced by taking the main love heart as the center, and the color of the love heart gradually becomes transparent and is displayed in a form of being diffused to the periphery.

According to the method provided by the embodiment of the disclosure, a terminal responds to a resource preview operation of a user account, a resource feature tag of a target multimedia resource is obtained, the terminal determines a tag preference type of the user account, the terminal selects a resource feature tag corresponding to the tag preference type from the resource feature tags of the target multimedia resource as a preview feature tag, the terminal sets a preview display style of the target multimedia resource according to the preview feature tag, and the terminal previews and displays the target multimedia resource according to the preview display style. The preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user are accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

In addition, the user accurately and efficiently selects the multimedia resources meeting the self requirements, so that the retention rate of the user in the multimedia resources is improved, and the interaction between the user and the publisher of the multimedia resources is driven.

Fig. 8 is a flowchart illustrating a multimedia asset preview method according to an exemplary embodiment. Referring to fig. 8, the interaction subject of the method is a terminal and a server, and the method includes:

801. and the terminal responds to the resource preview operation of the user account and sends a label selection request to the server.

When the terminal detects the resource preview operation of the user account, a label selection request can be generated, and the label selection request is sent to the server.

802. And the server receives a label selection request sent by the terminal, and acquires a resource characteristic label of the target multimedia resource according to the label selection request.

And the server determines the target multimedia resource for preview display according to the received label selection request, and acquires the resource characteristic label of the target multimedia resource. The manner of obtaining the resource feature tag of the target multimedia resource is similar to that of step 401 in the above embodiment, and will not be described in detail here.

803. And the server acquires the preview feature tag of the target multimedia resource from the resource feature tag.

The implementation manner of obtaining the preview feature tag of the target multimedia resource from the resource feature tag by the server is similar to that of steps 402 to 403 in the foregoing embodiment, and will not be described in detail herein.

804. And the server sends the preview feature tag to the terminal.

And the server sends the acquired preview feature tag to the terminal.

805. And the terminal receives the preview feature tag sent by the server, and sets a preview display style of the target multimedia resource according to the preview feature tag.

806. And the terminal previews and displays the target multimedia resources according to the preview display style.

Similar to the implementation of steps 404-405 in the above-described embodiment, the description is omitted here.

For example, a client for playing the multimedia resource is installed on the terminal, when a user opens the application client or clicks a recommendation button in the application client, the client sends a label selection request to a corresponding server, the server firstly determines a target multimedia resource according to the received label selection request, then obtains a resource feature label of the target multimedia resource, obtains a preview feature label from the resource feature label, and sends the preview feature label to the client, the client determines a preview display style corresponding to the preview feature label according to the received preview feature label, and previews the target multimedia resource according to the preview display style, so that the user can select the watched multimedia resource according to the displayed preview display style.

The embodiments of the present disclosure will be described only by taking an example in which a terminal sends a tag selection request to a server. In another embodiment, the terminal may transmit a style setting request to the server.

The terminal responds to the resource preview operation of the user account, and the terminal sends a style setting request to the server; the server obtains a resource feature tag of the target multimedia resource according to the received style setting request; the server acquires a preview feature tag of the target multimedia resource from the resource feature tag; the server sets a preview display style of the target multimedia resource according to the preview feature tag; the server sends a preview display style to the terminal, and the terminal displays the target multimedia resource in a preview mode according to the received preview display style.

According to the method provided by the embodiment of the disclosure, a terminal responds to resource preview operation of a user account, a tag selection request is sent to a server, the server receives the tag selection request sent by the terminal, a resource feature tag of a target multimedia resource is obtained according to the tag selection request, the server obtains the preview feature tag of the target multimedia resource from the resource feature tag, the server sends the preview feature tag to the terminal, the terminal receives the preview feature tag sent by the server, a preview display style of the target multimedia resource is set according to the preview feature tag, and the terminal previews and displays the target multimedia resource according to the preview display style. The preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing target multimedia resources, the multimedia resources meeting the requirements of the user are accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

Fig. 9 is a block diagram illustrating a multimedia asset preview device according to an exemplary embodiment. Referring to fig. 9, the apparatus includes:

A first tag obtaining unit 901 configured to obtain a resource feature tag of a target multimedia resource in response to a resource preview operation of a user account;

A second tag obtaining unit 902 configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

A display style setting unit 903 configured to set a preview display style of the target multimedia resource according to the preview feature tab;

And the preview display unit 904 is configured to perform preview display on the target multimedia resource according to the preview display style.

According to the device provided by the embodiment of the disclosure, the preview display mode is determined to preview and display the multimedia resources through the preview feature labels capable of representing the resource features of the multimedia resources, so that the accurate preview of the multimedia resources can be adaptively realized, a user can intuitively and rapidly acquire more relevant information of the multimedia resources when previewing the target multimedia resources, the multimedia resources meeting the requirements of the user can be accurately and efficiently selected, and the preview experience of the multimedia resources is improved.

In one possible implementation, referring to fig. 10, the second tag obtaining unit 902 includes:

a preference type determining subunit 9021 configured to determine a tag preference type of the user account;

The tag selection subunit 9022 is configured to select, from the resource feature tags of the target multimedia resource, a resource feature tag corresponding to the tag preference type as a preview feature tag.

In another possible implementation, referring to fig. 10, the preference type determining subunit 9021 is further configured to at least one of:

In another possible implementation manner, the user operation record of the user account at least includes historical behavior data which occurs to the multimedia resource in a preset historical period and accords with a preset behavior type and resource attribute data of the corresponding multimedia resource; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type, the resource attribute data comprise data of different resource attribute types of the multimedia resource, and the resource attribute type at least comprises one of a content type, an author type and a geographic position; the tag preference type includes at least a behavior tag preference type and an attribute tag preference type;

referring to fig. 10, the preference type determining subunit 9021 is further configured to at least one of:

Determining a behavior tag preference type according to the historical behavior data;

In another possible implementation, referring to fig. 10, preference type determining subunit 9021 is further configured to:

According to the historical behavior data, acquiring the behavior classification quantity of the multimedia resource corresponding to each preset behavior type;

and selecting a preset behavior type with the descending order of the behavior classification quantity meeting a preset order range as a behavior label preference type.

acquiring attribute classification quantity of the corresponding multimedia resources according to the historical behavior data and the resource attribute data and aiming at each different resource attribute type;

And selecting the resource attribute types with the attribute classification quantity descending order meeting the preset order range as attribute tag preference types.

In another possible implementation, the user profile includes at least one of a user age, a user gender, a geographic location, a user preference type; referring to fig. 10, the preference type determining subunit 9021 is further configured to:

The label preference identification model is obtained through a user sample set and through preset neural network training and is used for outputting corresponding label preference types according to the input user portrait; each sample in the user sample set includes behavior data of a user account on a multimedia asset, asset attribute data of the multimedia asset, and a user representation of the user.

In another possible implementation, the resource feature tag includes an attribute tag; referring to fig. 10, a first tag acquisition unit 901 includes:

An attribute tag obtaining subunit 9011 configured to select, from the resource attribute data of the target multimedia resource, resource attribute data that conforms to a preset resource attribute type as an attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; referring to fig. 10, a first tag acquisition unit 901 includes:

A resource operation record obtaining subunit 9012 configured to obtain a resource operation record of the target multimedia resource, where the resource operation record includes at least historical behavior data, which occurs in a preset historical period for the target multimedia resource and conforms to a preset behavior type; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type;

A quantity obtaining subunit 9013 configured to obtain, according to the historical behavior data, a behavior classification quantity of the historical behavior data corresponding to each preset behavior type;

The behavior tag obtaining subunit 9014 is configured to obtain a tag corresponding to the behavior classification number as a behavior tag of the target multimedia resource.

In another possible implementation, referring to fig. 10, the behavior tag acquisition subunit 9014 is further configured to:

And taking the labels corresponding to the quantity range as behavior labels of the target multimedia resource.

In another possible implementation manner, referring to fig. 10, the display style setting unit 903 includes:

A dynamic effect obtaining subunit 9031 configured to obtain text content and a tag dynamic effect corresponding to the preview feature tag according to the preview feature tag;

the display style setting subunit 9032 is configured to set a preview display style of the target multimedia resource according to the text content and the tag dynamic effect.

In another possible implementation, referring to fig. 10, the display style setup subunit 9032 is further configured to:

And setting a preview display style of the target multimedia resource according to the text content, the tag moving effect and the background picture of the target multimedia resource.

In another possible implementation, the preview display style includes text content and a tag action corresponding to the preview feature tag, and the preview display unit 904 is further configured to display the text content in a detail information page of the target multimedia asset and play the tag action.

In another possible implementation manner, the preview display style includes text content and a tag action corresponding to the preview feature tag, and a background picture of the target multimedia resource, and the preview display unit 904 is further configured to add the text content and the tag action on an upper layer of the background picture, obtain a dynamic cover, and display the dynamic cover.

In another possible implementation, the second tag obtaining unit 902 is further configured to:

A label selection request is sent to a server, the label selection request carries a resource feature label, and the server is used for acquiring a preview feature label of a target multimedia resource from the resource feature label;

And receiving the preview feature label returned by the server.

A style setting request is sent to a server, the style setting request carries a resource feature tag, the server is used for obtaining a preview feature tag of a target multimedia resource from the resource feature tag, and a preview display style of the target multimedia resource is set according to the preview feature tag;

And receiving a preview display style returned by the server.

The specific manner in which the individual units perform the operations in relation to the apparatus of the above embodiments has been described in detail in relation to the embodiments of the method and will not be described in detail here.

Fig. 11 is a block diagram illustrating a multimedia asset preview device according to an exemplary embodiment. Referring to fig. 11, applied to a server, the apparatus includes:

A first tag obtaining unit 1101 configured to obtain a resource feature tag of a target multimedia resource in response to a tag selection request from a client;

A second tag obtaining unit 1102 configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

The tag sending unit 1103 is configured to send the preview feature tag to the client, where the client is configured to set a preview display style of the target multimedia resource according to the preview feature tag, and preview and display the target multimedia resource according to the preview display style.

In one possible implementation, referring to fig. 12, the apparatus further includes:

The first tag obtaining unit 1101 is further configured to obtain a resource feature tag of the target multimedia resource in response to the style setting request of the client;

the second tag obtaining unit 1102 is further configured to obtain a preview feature tag of the target multimedia resource from the resource feature tags;

a display style setting unit 1104 configured to set a preview display style of the target multimedia asset according to the preview feature tab;

the display style sending unit 1105 is configured to send a preview display style to a client, where the client is configured to preview the target multimedia resource according to the preview display style.

In another possible implementation, referring to fig. 12, the second tag obtaining unit 1102 includes:

a preference type determining subunit 1106 configured to determine a tag preference type of the user account;

The tag selection subunit 1107 is configured to select, from the resource feature tags of the target multimedia resource, a resource feature tag corresponding to the tag preference type as a preview feature tag.

In another possible implementation, referring to fig. 12, the preference type determining subunit 1106 is further configured to at least one of:

Referring to fig. 12, the preference type determining subunit 1106 is further configured to at least one of:

In another possible implementation, referring to fig. 12, the preference type determining subunit 1106 is further configured to:

In another possible implementation, the user profile includes at least one of a user age, a user gender, a geographic location, a user preference type; referring to fig. 12, the preference type determining subunit 1106 is further configured to:

In another possible implementation, the resource feature tag includes an attribute tag; referring to fig. 12, the first tag acquisition unit 1101 includes:

an attribute tag obtaining subunit 1108 configured to select, from the resource attribute data of the target multimedia resource, resource attribute data that conforms to a preset resource attribute type as an attribute tag; the preset resource attribute type at least comprises one of a content type, an author type and a geographic position.

In another possible implementation, the resource feature tags include behavior tags; referring to fig. 12, the first tag acquisition unit 1101 includes:

a resource operation record obtaining subunit 1109 configured to obtain a resource operation record of the target multimedia resource, where the resource operation record includes at least historical behavior data, which occurs in a preset historical period for the target multimedia resource and conforms to a preset behavior type; the preset behavior type at least comprises one of a play type, a sharing type, a praise type and a comment type;

A quantity acquisition subunit 1110 configured to acquire, according to the historical behavior data, a behavior classification quantity of the historical behavior data corresponding to each preset behavior type;

the behavior tag obtaining subunit 1111 is configured to obtain a tag corresponding to the behavior classification number as a behavior tag of the target multimedia resource.

In another possible implementation, referring to fig. 12, behavior tag acquisition subunit 1111 is further configured to:

Fig. 13 is a block diagram of a terminal 1300 according to an exemplary embodiment. The steps performed by the terminal 1300 in the method for previewing multimedia resources may be a portable mobile terminal, such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1300 may also be referred to by other names of user devices, portable terminals, laptop terminals, desktop terminals, etc.

In general, the terminal 1300 includes: one or more processors 1301 and one or more memories 1302.

Processor 1301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. Processor 1301 may be implemented in at least one hardware form of DSP (DIGITAL SIGNAL Processing), FPGA (Field-Programmable gate array) GATE ARRAY, PLA (Programmable Logic Array ). Processor 1301 may also include a main processor, which is a processor for processing data in an awake state, also referred to as a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1301 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, processor 1301 may also include an AI (ARTIFICIAL INTELLIGENCE ) processor for processing computing operations related to machine learning.

Memory 1302 may include one or more computer-readable storage media, which may be non-transitory. Memory 1302 may also include volatile memory or nonvolatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1302 is used to store at least one instruction for being possessed by processor 1301 to implement the multimedia asset preview method provided by the method embodiments of the present application.

In some embodiments, the terminal 1300 may further optionally include: a peripheral interface 1303 and at least one peripheral. The processor 1301, the memory 1302, and the peripheral interface 1303 may be connected by a bus or signal lines. The respective peripheral devices may be connected to the peripheral device interface 1303 through a bus, a signal line, or a circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1304, a touch display screen 1305, a camera 1306, audio circuitry 1307, a positioning component 1308, and a power supply 1309.

A peripheral interface 1303 may be used to connect I/O (Input/Output) related at least one peripheral to the processor 1301 and the memory 1302. In some embodiments, processor 1301, memory 1302, and peripheral interface 1303 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1301, the memory 1302, and the peripheral interface 1303 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1304 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1304 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1304 converts an electrical signal to an electromagnetic signal for transmission, or converts a received electromagnetic signal to an electrical signal. Optionally, the radio frequency circuit 1304 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1304 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 13G), wireless local area networks, and/or WiFi (WIRELESS FIDELITY ) networks. In some embodiments, the radio frequency circuit 1304 may further include NFC (NEAR FIELD Communication) related circuits, which is not limited by the present application.

The display screen 1305 is used to display a UI (user interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1305 is a touch display, the display 1305 also has the ability to capture touch signals at or above the surface of the display 1305. The touch signal may be input to the processor 1301 as a control signal for processing. At this point, the display 1305 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display screen 1305 may be one, providing the front panel of the terminal 1300; in other embodiments, the display 1305 may be at least two, disposed on different surfaces of the terminal 1300 or in a folded configuration; in still other embodiments, the display 1305 may be a flexible display disposed on a curved surface or a folded surface of the terminal 1300. Even more, the display screen 1305 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display screen 1305 may be made of LCD (Liquid CRYSTAL DISPLAY), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1306 is used to capture images or video. Optionally, camera assembly 1306 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1306 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1307 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1301 for processing, or inputting the electric signals to the radio frequency circuit 1304 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be provided at different portions of the terminal 1300, respectively. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is then used to convert electrical signals from the processor 1301 or the radio frequency circuit 1304 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1307 may also comprise a headphone jack.

The location component 1308 is utilized to locate the current geographic location of the terminal 1300 to enable navigation or LBS (Location Based Service, location-based services). The positioning component 1308 may be a positioning component based on the United states GPS (Global Positioning System ), the Beidou system of China, the Granati system of Russia, or the Galileo system of the European Union.

A power supply 1309 is used to power the various components in the terminal 1300. The power supply 1309 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1309 comprises a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1300 also includes one or more sensors 1310. The one or more sensors 1310 include, but are not limited to: acceleration sensor 1311, gyroscope sensor 1312, pressure sensor 1313, fingerprint sensor 1314, optical sensor 1315, and proximity sensor 1316.

The acceleration sensor 1311 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1300. For example, the acceleration sensor 1311 may be used to detect components of gravitational acceleration in three coordinate axes. Processor 1301 may control touch display screen 1305 to display a user interface in either a landscape view or a portrait view based on gravitational acceleration signals acquired by acceleration sensor 1311. The acceleration sensor 1311 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 1312 may detect a body direction and a rotation angle of the terminal 1300, and the gyro sensor 1312 may collect a 3D motion of the user on the terminal 1300 in cooperation with the acceleration sensor 1311. Processor 1301 can implement the following functions based on the data collected by gyro sensor 1312: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

Pressure sensor 1313 may be disposed on a side frame of terminal 1300 and/or below touch display screen 1305. When the pressure sensor 1313 is disposed at a side frame of the terminal 1300, a grip signal of the terminal 1300 by a user may be detected, and the processor 1301 performs left-right hand recognition or shortcut operation according to the grip signal collected by the pressure sensor 1313. When the pressure sensor 1313 is disposed at the lower layer of the touch display screen 1305, the processor 1301 realizes control of the operability control on the UI interface according to the pressure operation of the user on the touch display screen 1305. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1314 is used to collect a fingerprint of the user, and the processor 1301 identifies the identity of the user based on the fingerprint collected by the fingerprint sensor 1314, or the fingerprint sensor 1314 identifies the identity of the user based on the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the user is authorized by processor 1301 to have associated sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1314 may be disposed on the front, back, or side of the terminal 1300. When a physical key or vendor Logo is provided on the terminal 1300, the fingerprint sensor 1314 may be integrated with the physical key or vendor Logo.

The optical sensor 1315 is used to collect ambient light intensity. In one embodiment, processor 1301 may control the display brightness of touch display screen 1305 based on the intensity of ambient light collected by optical sensor 1315. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 1305 is turned up; when the ambient light intensity is low, the display brightness of the touch display screen 1305 is turned down. In another embodiment, processor 1301 may also dynamically adjust the shooting parameters of camera assembly 1306 based on the intensity of ambient light collected by optical sensor 1315.

A proximity sensor 1316, also referred to as a distance sensor, is typically provided on the front panel of the terminal 1300. The proximity sensor 1316 is used to collect the distance between the user and the front of the terminal 1300. In one embodiment, when proximity sensor 1316 detects a gradual decrease in the distance between the user and the front of terminal 1300, processor 1301 controls touch display 1305 to switch from a bright screen state to a inactive screen state; when the proximity sensor 1316 detects that the distance between the user and the front surface of the terminal 1300 gradually increases, the touch display screen 1305 is controlled by the processor 1301 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 13 is not limiting of terminal 1300 and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.

Fig. 14 is a schematic diagram of a server according to an exemplary embodiment, where the server 1400 may have a relatively large difference between configurations or performances, and may include one or more processors (Central Processing Units, CPU) 1401 and one or more memories 1402, where the memories 1402 store at least one instruction that is loaded and executed by the processors 1401 to implement the methods provided in the above-described method embodiments. Of course, the server may also have a wired or wireless network interface, a keyboard, an input/output interface, and other components for implementing the functions of the device, which are not described herein.

The server 1400 may be used to perform the steps performed by the server in the multimedia asset preview method described above.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, which when instructions in the storage medium are executed by a processor of the terminal, enable the terminal to perform the steps performed by the terminal in the above-described multimedia resource preview method.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, which when executed by a processor of a server, enables the server to perform the steps performed by the server in the above-described multimedia resource preview method.

In an exemplary embodiment, a computer program product is also provided, which, when executed by a processor of the terminal, enables the terminal to perform the steps performed by the terminal in the above-described multimedia resource preview method.

In an exemplary embodiment, a computer program product is also provided, which, when executed by a processor of a server, enables the server to perform the steps performed by the server in the above-described multimedia resource preview method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for previewing a multimedia asset, the method comprising:

Responding to resource preview operation of a user account, acquiring a resource feature tag of a target multimedia resource, wherein the resource feature tag comprises a behavior tag and an attribute tag, and the behavior tag is determined by historical behavior data executed by at least one user account on the target multimedia resource;

According to historical behavior data, which occurs to the multimedia resources in a preset historical period and accords with a preset behavior type, of the user account in a user operation record of the user account, acquiring the behavior classification quantity of the multimedia resources corresponding to each preset behavior type, wherein when the user account performs multiple operations corresponding to the same preset behavior type on the same multimedia resource for other preset behavior types except a praise type, the quantity of one operation is counted only for the same multimedia resource when counting the behavior classification quantity of the multimedia resources corresponding to the preset behavior type; selecting the preset behavior types of which the behavior classification quantity descending order meets a preset order range as behavior label preference types of the user account;

Determining a corresponding multimedia resource set according to resource attribute data of corresponding multimedia resources included in the user operation record aiming at each different resource attribute type, wherein the resource attribute data comprises data of different resource attribute types of the multimedia resources; acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data; carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through preset weight factors corresponding to each preset behavior type to obtain the attribute classification quantity of the corresponding multimedia resource; selecting the resource attribute types of which the attribute classification quantity descending order meets a preset order range as attribute tag preference types of the user accounts;

acquiring resource feature tags corresponding to the tag preference types from the resource feature tags, wherein the number of the resource feature tags is at least two, and the resource feature tags are used as preview feature tags of the target multimedia resources;

Acquiring the label dynamic effect corresponding to the preview feature label according to the preview feature label; respectively acquiring the content corresponding to each preview feature tag, and combining the content corresponding to each preview feature tag to obtain text content;

And adding the text content and the tag dynamic effect on the upper layer of the background picture of the target multimedia resource to obtain a dynamic cover, and displaying the dynamic cover to preview and display the target multimedia resource, wherein the text content is displayed in a tag frame, and the tag dynamic effect is positioned at any position of the tag frame.

2. The method according to claim 1, wherein the method further comprises:

3. The method of claim 2, wherein the preset behavior type includes at least one of a play type, a share type, a praise type, and a comment type, and the resource attribute type includes at least one of a content type, an author type, and a geographic location.

4. The method of claim 2, wherein the user profile includes at least one of user age, user gender, geographic location, user preference type; the determining the label preference type of the user account according to the user portrait of the user account comprises the following steps:

The label preference identification model is obtained through a user sample set and through preset neural network training and is used for outputting corresponding label preference types according to the input user portrait; each sample in the user sample set comprises behavior data of a user account implemented on a multimedia resource, resource attribute data of the multimedia resource and a user portrait of the user account.

5. The method of claim 1, wherein the obtaining the resource feature tag of the target multimedia resource in response to the resource preview operation of the user account comprises:

6. The method of claim 1, wherein the obtaining the resource feature tag of the target multimedia resource in response to the resource preview operation of the user account comprises:

7. The method of claim 6, wherein the obtaining the tag corresponding to the behavior classification number as the behavior tag of the target multimedia resource comprises:

8. The method according to claim 1, wherein the method further comprises:

9. The method according to claim 1, wherein the obtaining, from the resource feature tags, a resource feature tag corresponding to the tag preference type as a preview feature tag of the target multimedia resource includes:

And receiving the preview feature label returned by the server.

10. The method according to claim 1, wherein the method further comprises:

And receiving the preview display style returned by the server.

11. A method for previewing multimedia resources, applied to a server, the method comprising:

Responding to a label selection request from a client, and acquiring a resource feature label of a target multimedia resource, wherein the resource feature label comprises a behavior label and an attribute label, and the behavior label is determined by historical behavior data executed by at least one user account on the target multimedia resource;

The preview feature tag is sent to the client, and the client is used for acquiring tag dynamic effects corresponding to the preview feature tag according to the preview feature tag; respectively acquiring the content corresponding to each preview feature tag, and combining the content corresponding to each preview feature tag to obtain text content; and adding the text content and the tag dynamic effect on the upper layer of the background picture of the target multimedia resource to obtain a dynamic cover, and displaying the dynamic cover to preview and display the target multimedia resource, wherein the text content is displayed in a tag frame, and the tag dynamic effect is positioned at any position of the tag frame.

12. The method of claim 11, wherein the method further comprises:

Responding to the style setting request of the client to acquire a resource feature tag of the target multimedia resource;

and sending the preview display style to the client.

13. The method of claim 11, wherein the method further comprises:

14. The method of claim 13, wherein the preset behavior type includes at least one of a play type, a share type, a praise type, and a comment type, and the resource attribute type includes at least one of a content type, an author type, and a geographic location.

15. The method of claim 13, wherein the user profile includes at least one of user age, user gender, geographic location, user preference type; the determining the label preference type of the user account according to the user portrait of the user account comprises the following steps:

16. The method according to claim 11, wherein the obtaining the resource feature tag of the target multimedia resource in response to the tag selection request from the client comprises:

17. The method according to claim 11, wherein the obtaining the resource feature tag of the target multimedia resource in response to the tag selection request from the client comprises:

18. The method of claim 17, wherein the obtaining the tag corresponding to the behavior classification number as the behavior tag of the target multimedia resource comprises:

19. A multimedia asset previewing apparatus, said apparatus comprising:

A first tag obtaining unit configured to obtain a resource feature tag of a target multimedia resource in response to a resource preview operation of a user account, the resource feature tag including a behavior tag and an attribute tag, the behavior tag being determined by historical behavior data of execution of the target multimedia resource by at least one user account;

the second tag acquisition unit comprises a preference type determination subunit and a tag selection subunit;

The preference type determining subunit is configured to obtain, according to historical behavior data, which is generated by the user account in a user operation record of the user account in a preset historical period, of the multimedia resource and accords with a preset behavior type, the behavior classification number of the multimedia resource corresponding to each preset behavior type, wherein, for other preset behavior types except for a praise type, when the user account performs multiple operations corresponding to the same preset behavior type on the same multimedia resource, the number of operations is counted only once for the same multimedia resource when counting the behavior classification number of the multimedia resource corresponding to the preset behavior type; selecting the preset behavior types of which the behavior classification quantity descending order meets a preset order range as behavior label preference types of the user account; determining a corresponding multimedia resource set according to resource attribute data of corresponding multimedia resources included in the user operation record aiming at each different resource attribute type, wherein the resource attribute data comprises data of different resource attribute types of the multimedia resources; acquiring the resource classification quantity of the multimedia resources corresponding to each preset behavior type in the multimedia resource set according to the historical behavior data; carrying out weighted average processing on the resource classification quantity corresponding to all the preset behavior types through preset weight factors corresponding to each preset behavior type to obtain the attribute classification quantity of the corresponding multimedia resource; selecting the resource attribute types of which the attribute classification quantity descending order meets a preset order range as attribute tag preference types of the user accounts;

The label selecting subunit is configured to obtain, from the resource feature labels, resource feature labels corresponding to the label preference type as preview feature labels of the target multimedia resource, where the number of the preview feature labels is at least two;

The display style setting unit comprises a dynamic effect acquisition subunit and a display style setting subunit;

The dynamic effect obtaining subunit is configured to obtain a label dynamic effect corresponding to the preview feature label according to the preview feature label; respectively acquiring the content corresponding to each preview feature tag, and combining the content corresponding to each preview feature tag to obtain text content;

The display style setting subunit is configured to add the text content and the tag dynamic effect on the upper layer of the background picture of the target multimedia resource to obtain a dynamic cover, wherein the text content is displayed in a tag frame, and the tag dynamic effect is located at any position of the tag frame;

And the preview display unit is configured to display the dynamic cover so as to preview and display the target multimedia resource.

20. The apparatus of claim 19, wherein the preference type determining subunit is further configured to:

21. The apparatus of claim 20, wherein the preset behavior type comprises at least one of a play type, a share type, a praise type, and a comment type, and the resource attribute type comprises at least one of a content type, an author type, and a geographic location.

22. The apparatus of claim 20, wherein the user profile includes at least one of a user age, a user gender, a geographic location, a user preference type; the preference type determining subunit is further configured to:

23. The apparatus of claim 19, wherein the first tag acquisition unit comprises:

24. The apparatus of claim 19, wherein the first tag acquisition unit comprises:

25. The apparatus of claim 24, wherein the behavior tag acquisition subunit is further configured to:

26. The apparatus of claim 19, wherein the preview presentation unit is further configured to display the text content in a detail information page of the target multimedia asset and play the tab action.

27. The apparatus of claim 19, wherein the second tag acquisition unit is further configured to:

And receiving the preview feature label returned by the server.

28. The apparatus of claim 19, wherein the second tag acquisition unit is further configured to:

And receiving the preview display style returned by the server.

29. A multimedia resource preview apparatus applied to a server, the apparatus comprising:

A first tag obtaining unit configured to obtain a resource feature tag of a target multimedia resource in response to a tag selection request from a client, the resource feature tag including a behavior tag and an attribute tag, the behavior tag being determined by historical behavior data of at least one user account performed on the target multimedia resource;

The label sending unit is configured to send the preview feature label to the client, and the client is used for obtaining the label dynamic effect corresponding to the preview feature label according to the preview feature label; respectively acquiring the content corresponding to each preview feature tag, and combining the content corresponding to each preview feature tag to obtain text content; and adding the text content and the tag dynamic effect on the upper layer of the background picture of the target multimedia resource to obtain a dynamic cover, and displaying the dynamic cover to preview and display the target multimedia resource, wherein the text content is displayed in a tag frame, and the tag dynamic effect is positioned at any position of the tag frame.

30. The apparatus of claim 29, wherein the apparatus further comprises:

and a display style transmitting unit configured to transmit the preview display style to the client.

31. The apparatus of claim 29, wherein the preference type determining subunit is further configured to determine a tag preference type for the user account based on a user representation of the user account.

32. The apparatus of claim 31, wherein the preset behavior type comprises at least one of a play type, a share type, a praise type, and a comment type, and the resource attribute type comprises at least one of a content type, an author type, and a geographic location.

33. The apparatus of claim 31, wherein the user profile includes at least one of a user age, a user gender, a geographic location, a user preference type; the preference type determining subunit is further configured to:

34. The apparatus of claim 29, wherein the first tag acquisition unit comprises:

35. The apparatus of claim 29, wherein the first tag acquisition unit comprises:

36. The apparatus of claim 35, wherein the behavior tag acquisition subunit is further configured to:

37. A terminal for previewing multimedia resources, comprising:

one or more processors;

Wherein the one or more processors are configured to perform the multimedia asset preview method of any of claims 1 to 10.

38. A server for previewing multimedia assets, comprising:

one or more processors;

wherein the one or more processors are configured to perform the multimedia asset preview method of any of claims 11 to 18.

39. A non-transitory computer readable storage medium, which when executed by a processor of a terminal, causes the terminal to perform the multimedia resource preview method of any of claims 1 to 10; or alternatively

The instructions in the storage medium, when executed by a processor of a server, enable the server to perform the multimedia resource preview method of any of claims 11 to 18.

40. A multimedia asset preview system, the system comprising: a terminal as claimed in claim 37 and a server as claimed in claim 38.