CN110874165B - Information display method, information determination method and system - Google Patents
Information display method, information determination method and system Download PDFInfo
- Publication number
- CN110874165B CN110874165B CN201810996980.3A CN201810996980A CN110874165B CN 110874165 B CN110874165 B CN 110874165B CN 201810996980 A CN201810996980 A CN 201810996980A CN 110874165 B CN110874165 B CN 110874165B
- Authority
- CN
- China
- Prior art keywords
- guide
- user
- application page
- elements
- scheme
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- General Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- Development Economics (AREA)
- General Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- Human Computer Interaction (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The embodiment of the application provides an information display method, an information determination method and an information determination system. The information display method comprises the following steps: displaying an application page, wherein a plurality of elements are displayed on the application page; in response to a user-triggered boot request event, acquiring a first boot set, wherein the first boot set contains part of the elements in the plurality of elements; and changing the display effect of each element in the first guide set. According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to an information display method, an information determination method, and an information determination system.
Background
With the popularization of smart phones, the number of Applications (APPs) of mobile phones is increasing. The functions, data, provided in APPs are also increasing. It is becoming more and more difficult for users to find the data or content that they need and prefer from the vast amount of data provided by an APP.
In the existing e-commerce application field, e-commerce APP mostly adopts a parallel mode to display commodities. For example, the e-commerce application home page shown in fig. 1 shows that the displayed goods are full of precious goods and users need to search and browse autonomously to find favorite goods.
In order to provide personalized data for users to meet different requirements of different users, in the prior art, some commodities which users are interested in are pushed for the users by analyzing user behaviors in an APP. Despite the screening, there is still a lack of a more efficient way to guide the cost of user decisions. In addition, the method of searching and browsing autonomously is high in selection cost, and dazzling pages influence the conversion rate.
Disclosure of Invention
In view of the above, the present application is proposed to provide an information display method, an information determination method, and a system that solve the above problems or at least partially solve the above problems.
Thus, in one embodiment of the present application, an information display method is provided. The method comprises the following steps:
displaying an application page, wherein a plurality of elements are displayed on the application page;
in response to a user-triggered boot request event, acquiring a first boot set, wherein the first boot set contains part of the elements in the plurality of elements;
and changing the display effect of each element in the first guide set.
In another embodiment of the present application, an information display method is provided. The method is suitable for a client, and comprises the following steps:
responding to a guiding request event triggered by a user on an application page, and acquiring a guiding scheme recommended for the user for the application page from a server;
and according to the guiding scheme, changing the display effect of the part of elements on the application page.
In yet another embodiment of the present application, an information determination method is provided. The method is suitable for a server side and comprises the following steps:
after a guiding scheme acquisition request sent by a client aiming at an application page is received, acquiring a user portrait of a user corresponding to the client;
determining a guidance scheme corresponding to the application page according to the user portrait;
feeding back the guiding scheme to the client so as to change the display effect of partial elements on the application page according to the guiding scheme by the client.
In yet another embodiment of the present application, a service system is provided. The service system includes:
the client is used for responding to a guiding request event triggered by a user on an application page and acquiring a guiding scheme which is recommended for the user and aims at the application page from a server; changing the display effect of part of elements on the application page according to the guide scheme;
the server is used for acquiring a user portrait of a user corresponding to the client after receiving a guidance scheme acquisition request sent by the client aiming at an application page; determining a guidance scheme corresponding to the application page according to the user portrait; feeding back the guiding scheme to the client.
In yet another embodiment of the present application, an electronic device is provided. The electronic device includes: a first memory, a first processor, and a first display, wherein,
the first memory is used for storing programs;
the first display coupled with the first processor;
the first processor, coupled with the first memory, to execute the program stored in the first memory to:
controlling the first display to display an application page, wherein a plurality of elements are displayed on the application page;
in response to a user-triggered guiding request event, acquiring a first guiding set, wherein the first guiding set contains part of elements in the plurality of elements;
and controlling the first display to change the display effect of each element in the first guide set.
In yet another embodiment of the present application, a client device is provided. The client device comprises a second memory and a second processor; wherein, the first and the second end of the pipe are connected with each other,
the second memory is used for storing programs;
the second processor, coupled to the second memory, is configured to execute the program stored in the second memory to:
responding to a guiding request event triggered by a user on an application page, and acquiring a guiding scheme recommended for the user aiming at the application page from a server;
and according to the guide scheme, changing the display effect of part of elements on the application page.
In another embodiment of the present application, a server device is also provided. The server device comprises a third memory, a third processor and a third communication component; wherein the content of the first and second substances,
the third memory is used for storing programs;
the third communication component is coupled with the third processor and is used for receiving a guidance scheme acquisition request sent by a client aiming at an application page;
the third processor, coupled to the third memory, for executing the program stored in the third memory to:
after receiving the acquisition request, acquiring a user portrait of a user corresponding to the client;
according to the user portrait, determining a guide scheme corresponding to the application page;
the third communication component is further configured to feed back the guidance scheme to the client, so that the client changes the display effect of the part of the elements on the application page according to the guidance scheme.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a schematic illustration of a prior art application page;
fig. 2 is a schematic flowchart of an information display method according to an embodiment of the present application;
fig. 3 is a schematic interface diagram illustrating a guidance control displayed on an application page according to an embodiment of the present application;
fig. 4 is a schematic view of a first interface of an application page after a user touches a guidance control according to an embodiment of the present disclosure;
fig. 5 is a schematic diagram of a second interface of the application page after the user touches the guidance control again according to the embodiment of the present application;
fig. 6 is a schematic view of a third interface of an application page after a user performs multi-touch guidance control according to the embodiment of the present application;
fig. 7 is a schematic flowchart of an information display method according to another embodiment of the present application;
fig. 8 is a schematic structural diagram of a service system according to an embodiment of the present application;
fig. 9 is a schematic flowchart of an information display method according to another embodiment of the present application;
fig. 10 is a schematic flowchart of an information determining method according to an embodiment of the present application;
fig. 11 is a block diagram of an information display device according to an embodiment of the present application;
fig. 12 is a block diagram of an information display device according to another embodiment of the present application;
fig. 13 is a block diagram illustrating an information determining apparatus according to an embodiment of the present application;
fig. 14 is a block diagram of an electronic device according to an embodiment of the present application;
fig. 15 is a block diagram of a client device according to an embodiment of the present application;
fig. 16 is a block diagram of a server device according to an embodiment of the present application.
Detailed Description
Most of the existing APP application pages can provide more viewable data for users, and the users cannot easily find the needed data. Taking the e-commerce application field as an example, most of the e-commerce APP application pages display commodities in the manner shown in fig. 1. The user is faced with so many items that the first feeling is not to know how to choose. Due to lack of user guidance, a user needs to explore and browse an application page autonomously, the selection cost is high, and the conversion rate of the page is influenced. In order to alleviate the sense of perplexity of the user to the application page, the embodiment of the application provides a technical solution, in which the guidance content is added to the application page to help the user selectively browse part of the content on the application page, so as to reduce the selection cost of the user.
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It is to be understood that the embodiments described are only a few embodiments of the present application and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Fig. 2 is a schematic flow chart of an information display method according to an embodiment of the present application. The execution main body of the method provided in this embodiment may be a client, where the client may be a hardware integrated on the terminal and having an embedded program, may also be an application software installed in the terminal, and may also be a tool software embedded in an operating system of the terminal, and the like, which is not limited in this embodiment of the present application. The terminal may be any terminal device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (Point of Sales), and a vehicle-mounted computer. As shown in fig. 2, the method includes:
101. displaying an application page, wherein a plurality of elements are displayed on the application page.
102. In response to a user-triggered boot request event, a first boot set is obtained, the first boot set containing a portion of the plurality of elements.
103. And changing the display effect of each element in the first guide set.
In the foregoing 101, the elements displayed on the application page may include: text, pictures, audio, animation, video, and the like.
In 102, the triggering manner of the guidance request event may include at least one of the following:
displaying a guide control on the application page; triggering the guide request event in response to the operation of the guide control by the user;
triggering the guide request event after monitoring the operation of a user on a specified shortcut key;
after monitoring that the user operates according to the designated action, triggering the guide request event;
and triggering the guide request event after monitoring that the user sends out the specified voice.
In specific implementation, the guide control can be displayed on the application page in a floating manner. For example, the guide control may be displayed semi-transparently or opaque, and the user may drag the guide control over the application page to change the display position. The designated shortcut key may be a single physical key (e.g., a power-on key) or a combined physical key on the terminal. Specifying actions, such as: shake one, etc.
The first boot set may be obtained based on the user profile in this step 102; or from a bootstrapping scheme provided by the server. The user representation is a tagged user model which is abstracted according to information such as user basic information, social relations, preference habits, network browsing contents, network social activities, consumption behaviors and the like and is used for depicting the user. The user image can be provided by the server side, and can also be calculated by the client side based on the user information and behavior data generated by the user locally. For the calculation of the user image, reference may be made to the related contents in the prior art, which are not described herein again.
In an implementation solution, the step 102 can be implemented by the following method:
1021. determining a user interest level in each of the plurality of elements based on the user representation;
1022. and listing the elements with the interestingness greater than a threshold value into the first guide set.
Wherein, the user portrait comprises a plurality of labels for describing the user. The interest degree of a user for a certain element can be determined based on the relevance degree of the corresponding content of the element and each label for describing the user; of course, the weight of each tag of each user, the quality of the content corresponding to the element (e.g., the higher the click rate, the higher the quality), and other parameters may also be considered in determining the interestingness. Specifically, the interest level of the user in each element is determined based on the user profile, which can be referred to as a corresponding algorithm in the prior art and is not described herein again.
In another implementation, the step 102 can be implemented as follows:
1021', acquiring a guidance scheme recommended for the user for the application page from a server;
1022' selecting a boot set from at least one boot set included in the boot scheme as the first boot set.
Wherein the guidance scheme may be determined by the server based on a user representation of the user.
In 103, changing the display effect of each element in the first guide set may include: highlighting each element in the guide set; or respectively adding a guide mark on each element in the guide set; or dynamically display elements of the boot set.
Fig. 4 and 5 show a specific scheme of increasing the guide mark, that is, increasing a dot mark on each element to distinguish from other elements. Dynamic displays, such as: the breathing effect and the shaking effect are gradually increased after the brightness is gradually decreased.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Further, when the guidance scheme mentioned in the foregoing embodiment includes at least two guidance sets, and each guidance set is configured with an acquisition order, correspondingly, in the foregoing step 1022' ″ selecting one guidance set as the first guidance set from the at least two guidance sets included in the guidance scheme, may specifically be:
and selecting the guide set with the highest acquisition sequence as the first guide set from at least two guide sets contained in the guide scheme.
Supposing that a plurality of guide sets contained in the guide scheme are a guide set A obtained based on the user portrait and a guide set B which is predicted to be possibly preferred by the user based on the user group; and a boot set C obtained based on the number of operations of each element on the application page, and the like. The guide set A is more matched with the requirements of the user than the guide set B, and the guide set B is more matched with the requirements of the user than the guide set C. Thus, in particular implementations, the acquisition order of the boot set A may be ranked before the boot set B, and the acquisition order of the boot set B may be ranked before the boot set C. When a user triggers a guide request event, firstly, a guide set A with the most front acquisition sequence is selected as a first guide set. When a user triggers a guide switching event, selecting a guide set B; if the subsequent user triggers the guide switching event again, selecting a guide set C; if the boot sets D, E … … and the like exist in the boot scheme, the boot sets are sequentially acquired according to the acquisition order until all the boot sets are selected.
Namely, the method provided by the embodiment of the application can further comprise the following steps:
104. and marking the first guide set after the first guide set is selected.
105. And when the existence of the unmarked guide set in the guide scheme is detected in response to a guide switching event triggered by a user, acquiring a second guide set from the unmarked guide set.
106. And restoring the display of each element in the first guide set.
107. Changing a display effect of each element in the second guide set.
The purpose of marking the first boot-strap set in 104 is to characterize that the boot-strap set has been selected and cannot be selected again at the time of subsequent boot-strap switch.
In the above 105, assuming that there are two or more unmarked boot sets, the unmarked boot set with the highest acquisition order is selected as the second boot set.
The 106, resume display can be simply understood as: the elements of the first boot set are displayed in an existing conventional manner.
The technical solution provided by the present application is explained with reference to the interface examples shown in fig. 3 to 7.
201. On the application page, a guidance control is displayed.
As an example shown in FIG. 3, a "Smart boot" control is displayed on the application page. The control is displayed on the application page in a floating mode, and the user can move the display position of the control through dragging operation. In addition, the "smart boot" control may be displayed semi-transparently, or opaque.
202. And responding to the clicking operation of the user on the guide control, acquiring a first guide set, and respectively increasing guide marks on each element in the first guide set.
As shown in fig. 4, dot identifications are added on partial elements of the application page.
203. Responding to the clicking operation of the user on the guide control, detecting whether an unmarked guide set exists in the guide scheme, and if so, entering step 204; otherwise, restoring the display of each element in the first guide set.
And returning to the application page shown in fig. 3 after the elements in the first guide set are restored to be displayed. Of course, after the elements in the first guidance set are restored to be displayed, the prompt message may also be displayed in a pop-up manner on the application page, such as the prompt message "no new guidance suggestion" shown in fig. 6, and the user returns to the application page shown in fig. 3 after clicking "confirm".
204. Obtaining a second boot set from the unmarked boot set; restoring the elements in the first guide set to be displayed; changing a display effect of each element in the second guide set.
As shown in fig. 5, the guidance mark added to each element in the first guidance set is deleted, and the guidance mark, that is, the dot mark, is added to each element in the second guidance set.
The technical scheme provided by the embodiment of the application can be realized based on the system architecture shown in the figure. Fig. 8 shows a schematic structural diagram of a service system provided in an embodiment of the present application. As shown in fig. 8, the service system includes: client 301 and server 302. The client may be hardware integrated on the terminal and having an embedded program, or may also be application software installed in the terminal, or may also be tool software embedded in an operating system of the terminal, and the like, which is not limited in this embodiment of the present application. The terminal may be any terminal device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a POS (Point of Sales), and a vehicle-mounted computer. The server can be a conventional server, a virtual server, a cloud and the like. In particular, the method comprises the following steps of,
the client 301 is configured to, in response to a guidance request event triggered by a user on an application page, obtain, from a server, a guidance scheme recommended for the user for the application page; changing the display effect of part of elements on the application page according to the guide scheme;
the server 302 is configured to obtain a user representation of a user corresponding to a client after receiving a guidance scheme obtaining request sent by the client for an application page; according to the user portrait, determining a guide scheme corresponding to the application page; feeding back the bootstrap scheme to the client.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
The specific workflow of the server in the network storage system and the signaling interaction between the server and the network storage device provided in the embodiment of the present application will be further described in the following embodiments.
Fig. 9 is a flowchart illustrating an information display method according to another embodiment of the present application. The information display method provided by the embodiment of the application is suitable for the client. Specifically, as shown in fig. 9, the method includes:
401. and in response to a guiding request event triggered on an application page by a user, acquiring a guiding scheme recommended for the user for the application page from a server.
402. And according to the guide scheme, changing the display effect of part of elements on the application page.
In the step 401, after the guiding request event is monitored, the user identifier (such as login information, user name, and the like) of the user and the page identifier of the application page can be carried in the acquisition request and sent to the server, so that the server acquires the user portrait according to the user identifier; and then according to the user portrait, determining a guidance scheme recommended for the user and aiming at the application page corresponding to the page identification.
The above 402 "changing the display effect of the part of the elements on the application page according to the guidance scheme" may specifically be:
4021. selecting a guide set from at least one guide set contained in the guide scheme as the first guide set;
4022. among a plurality of elements displayed in the application page, elements belonging to the first guide set are highlighted.
Wherein the highlighting may specifically be: highlighting each element in the guide set; or respectively adding a guide mark on each element in the guide set; or dynamically displaying elements in the boot set.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Further, when the guidance scheme includes at least two guidance sets, the method provided in the embodiment of the present application further includes:
403. and marking the first guide set after the first guide set is selected.
404. And when the existence of the unmarked boot set in the boot scheme is detected in response to a boot switching request triggered by a user, acquiring a second boot set from the unmarked boot set.
405. And restoring the display of the elements belonging to the first guide set in the plurality of elements displayed in the application page.
406. Among a plurality of elements displayed in the application page, elements belonging to the second boot set are highlighted.
It should be noted that, in addition to the above functions of each step, the technical solutions provided in the embodiments of the present application may also implement other functions of each step, and specifically, refer to the description of each previous embodiment.
Fig. 10 is a flowchart illustrating an information determining method according to another embodiment of the present application. The method is suitable for the server side. Specifically, as shown in fig. 10, the method includes:
501. after a guiding scheme acquisition request sent by a client aiming at an application page is received, acquiring a user portrait of a user corresponding to the client.
502. And determining a guide scheme corresponding to the application page according to the user portrait.
503. Feeding back the guiding scheme to the client so as to change the display effect of partial elements on the application page according to the guiding scheme by the client.
In 501, the guidance scheme obtaining request may carry a user identifier of the user and a page identifier of the application page. The server maintains user figures of a plurality of users, and the user figures of the users corresponding to the request client can be found through the user identification. Or the server side obtains the user portrait from the cloud or other network equipment through the user identification.
The step 502 of determining a guidance scheme corresponding to the application page according to the user representation may include:
s11, determining the interest degree of a user in each element in a plurality of elements displayed on the application page according to the user portrait;
and S12, listing the elements with the interestingness greater than the threshold value into a guide set in the guide scheme.
By listing the elements which are interested by the user into one guidance set in the guidance scheme and recommending the elements to the user, the user can preferentially browse the elements which are interested by the user, so that the dazzling sense of the user when browsing the application page is relieved, and the user experience is good; the selection cost of the user can be effectively reduced, and the conversion rate of the application page is favorably improved.
Further, the aforementioned "determining a guidance scheme corresponding to the application page according to the user portrait" further includes:
s21, obtaining operation-related statistical data corresponding to each element in the multiple elements displayed on the application page;
and S22, screening out part of elements from the plurality of elements and listing the other guidance set in the guidance scheme based on the statistical data corresponding to the elements.
The operational statistics may include: the number of clicks of each element, the dwell time of the user after entering the corresponding page through each element, and the like. For example, elements with the click times larger than the preset times are screened out and recommended to the user, so that the user is guided to pay attention to the elements with higher popularity, the dazzling feeling of the user when browsing the application page is relieved, and the user experience is good.
Further, the "determining a guidance scheme corresponding to the application page according to the user representation" further includes:
s31, determining a group to which the user belongs according to the user portrait;
s32, recommending at least one element on the application page for the user based on the operation data of the plurality of users belonging to the group on the application page;
s33, listing the recommended at least one element in another guiding set in the guiding scheme.
Wherein the operational data may include: click records, dwell time after the click element jumps to other pages, and the like. Elements which are possibly interested by the user are presumed through operation data of other users which belong to the same group with the user on the application page, so that the user is guided to browse the elements preferentially, the dazzling feeling of the user when browsing the application page is relieved, and the user experience is good; the method can also improve the speed of searching the target element by the user, and is beneficial to improving the conversion rate of the application page.
In some of the flows described in the specification, claims, and above-described figures of the present application, a number of operations are included that occur in a particular order, which operations may be performed out of order or in parallel as they occur herein. The sequence numbers of the operations, e.g., 101, 102, etc., are used merely to distinguish between the various operations, and do not represent any order of execution per se. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.
Fig. 11 is a block diagram illustrating a structure of an information display device according to an embodiment of the present application. As shown in the drawing, the information display device includes: a first display module 11 and a first obtaining module 12. The first display module 11 is configured to display an application page, where multiple elements are displayed on the application page; the first obtaining module 12 is configured to obtain a first boot set in response to a user-triggered boot request event, where the first boot set contains a part of the plurality of elements; the first display module 11 is further configured to change a display effect of each element in the first guide set.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Further, the first display module 11 is further configured to display a guidance control on the application page; correspondingly, the device further comprises a triggering module, wherein the triggering module is used for responding to the operation of the user on the guide control to trigger the guide request event.
Further, the guidance control is displayed on the application page in a floating mode.
Further, the first display module 11 is further configured to: highlighting each element in the guide set; or respectively adding a guide mark on each element in the guide set; or dynamically display elements of the boot set.
Further, the first obtaining module 12 is further configured to obtain a user representation of the user; determining, based on the user representation, a user interest level in each of the plurality of elements; and listing the elements with the interestingness greater than a threshold value into the first guide set.
Further, the first obtaining module 12 is further configured to obtain, from a server, a guidance scheme recommended for the user for the application page; and selecting one guide set from at least one guide set contained in the guide scheme as the first guide set.
Further, when the guidance scheme includes at least two guidance sets, each guidance set is configured with an acquisition order; and the first obtaining module 12 is further configured to: and selecting the guide set with the highest acquisition sequence as the first guide set from at least two guide sets contained in the guide scheme.
Further, the apparatus provided in this embodiment further includes a marking module; the marking module is used for marking the first guide set after the first guide set is selected; the first obtaining module 12 is further configured to, in response to a user-triggered boot switching event, when detecting that an unlabeled boot set exists in the boot scheme, obtain a second boot set from the unlabeled boot set; the first display module 11 is further configured to restore and display elements in the first guide set; changing a display effect of each element in the second guide set.
Here, it should be noted that: the information display device provided in the above embodiments may implement the technical solutions described in the above method embodiments, and the specific implementation principle of each module or unit may refer to the corresponding content in the above method embodiments, and is not described herein again.
Fig. 12 is a block diagram showing a structure of an information display device according to another embodiment of the present application. As shown in fig. 12, the information display apparatus includes: a second obtaining module 21 and a second display module 22; the second obtaining module 21 is configured to, in response to a guidance request event triggered by a user on an application page, obtain, from a server, a guidance scheme recommended for the user for the application page; the second display module 22 is configured to change the display effect of the part of the elements on the application page according to the guiding scheme.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Further, the second display module 22 is further configured to select one guidance set from at least one guidance set included in the guidance scheme as the first guidance set; among a plurality of elements displayed in the application page, elements belonging to the first guide set are highlighted.
Further, when the guidance scheme includes at least two guidance sets, the apparatus further includes: and a marking module. The marking module is used for marking the first guide set after the first guide set is selected; the obtaining module 21 is further configured to, in response to a guidance switching request triggered by a user, obtain a second guidance set from an unmarked guidance set when detecting that the unmarked guidance set exists in the guidance scheme; the second display module 22 is further configured to, among the multiple elements displayed in the application page, restore display of the elements belonging to the first guide set; among a plurality of elements displayed in the application page, elements belonging to the second boot set are highlighted.
Here, it should be noted that: the information display device provided in the above embodiments may implement the technical solutions described in the above method embodiments, and the specific implementation principle of each module or unit may refer to the corresponding content in the above method embodiments, and is not described herein again.
Fig. 13 is a block diagram illustrating a configuration of an information determination apparatus according to an embodiment of the present application. As shown in fig. 13, the information determining apparatus includes: an acquisition module 31, a determination module 32 and a feedback module 33. The acquisition module 31 is configured to acquire a user portrait of a user corresponding to a client after receiving a guidance scheme acquisition request sent by the client for an application page; the determining module 32 is configured to determine a guidance scheme corresponding to the application page according to the user portrait; the feedback module 33 is configured to feed back the guidance scheme to the client, so that the client changes a display effect of a part of elements on the application page according to the guidance scheme.
According to the technical scheme provided by the embodiment of the application, after the display effect of the part of elements on the application page is changed, the user can preferentially notice the elements with different display effects when browsing the application page, so that the browsing guiding effect is achieved, the dazzling feeling of the user when browsing the application page is relieved, the user experience is good, and the conversion rate of the application page is improved.
Further, the determining module 32 is further configured to determine, according to the user representation, a user interest level in each of the plurality of elements displayed on the application page; and listing the elements with the interestingness larger than the threshold value into a guide set in the guide scheme.
Further, the determining module 32 is further configured to obtain operation-related statistical data corresponding to each of the plurality of elements displayed on the application page; and screening out another guidance set with partial elements listed in the guidance scheme from the plurality of elements based on the statistical data corresponding to the elements.
Further, the determining module 32 is further configured to determine, according to the user representation, a group to which the user belongs; recommending at least one element on the application page for the user based on operation data of a plurality of users belonging to the group on the application page; listing the at least one element of the recommendation in a further boot set of the boot solutions.
Here, it should be noted that: the information determining apparatus provided in the foregoing embodiments may implement the technical solutions described in the foregoing method embodiments, and the specific implementation principle of each module or unit may refer to the corresponding content in the foregoing method embodiments, which is not described herein again.
Fig. 14 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application. As shown in fig. 14, the electronic apparatus includes: a first memory 41, a first processor 42, and a first display 44, wherein,
the first memory 41 for storing a program;
the first display 44 coupled with the first processor 42;
the first processor 42, coupled to the first memory 41, is configured to execute the program stored in the first memory 41 to:
control the first display 44 to display an application page having a plurality of elements presented thereon;
in response to a user-triggered boot request event, acquiring a first boot set, wherein the first boot set contains part of the elements in the plurality of elements;
controlling the first display 44 to change the display effect of the elements in the first guide set.
In the technical solution provided in the embodiment of the present application,
the first memory 41 described above may be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device. The first memory 41 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
The first processor 42 may also implement other functions besides the above functions when executing the program in the first memory 41, which may be specifically referred to the description of the foregoing embodiments.
Further, as shown in fig. 14, the electronic apparatus further includes: a first communication component 43, a first power component 45, a first audio component 46, and the like. Only some of the components are schematically shown in fig. 14, and the electronic device is not meant to include only the components shown in fig. 14.
Accordingly, embodiments of the present application also provide a computer-readable storage medium storing a computer program, where the computer program can implement the steps or functions of the information display method provided in the foregoing embodiments when executed by a computer.
Fig. 15 shows a schematic structural diagram of a client device according to an embodiment of the present application. As shown in fig. 9, the electronic apparatus includes: a second memory 511 and a second processor 52, wherein,
the second memory 51 is used for storing programs;
the second processor 52, coupled to the second memory 51, is configured to execute the program stored in the second memory 51, so as to:
responding to a guiding request event triggered by a user on an application page, and acquiring a guiding scheme recommended for the user for the application page from a server;
and according to the guide scheme, changing the display effect of part of elements on the application page.
In the technical scheme provided by the embodiment of the application.
The second memory 51 described above may be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device. The second memory 51 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
When the second processor 52 executes the program in the second memory 51, other functions may be implemented besides the above functions, and reference may be made to the description of the foregoing embodiments.
Further, as shown in fig. 15, the client device further includes: a second communication component 53, a second display 54, a second power component 55, a second audio component 56, and the like. Only some of the components are shown schematically in fig. 15, and the client device is not meant to include only the components shown in fig. 15.
Accordingly, embodiments of the present application also provide a computer-readable storage medium storing a computer program, where the computer program can implement the steps or functions of the information display method provided in the foregoing embodiments when executed by a computer.
Fig. 16 shows a schematic structural diagram of a server device according to yet another embodiment of the present application. As shown in fig. 16, the electronic apparatus includes: a third memory 61, a third processor 62 and a third communication component 63; wherein the content of the first and second substances,
the third memory 61 is used for storing programs;
the third communication component 63, coupled to the third processor 62, is configured to receive a guidance scheme obtaining request sent by a client for an application page;
the third processor 62, coupled to the third memory 61, is configured to execute the program stored in the third memory 61, so as to:
after receiving the acquisition request, acquiring a user portrait of a user corresponding to the client;
determining a guidance scheme corresponding to the application page according to the user portrait;
the third communication component 63 is further configured to feed back the guidance scheme to the client, so that the client changes the display effect of the partial elements on the application page according to the guidance scheme.
The technical scheme provided by the embodiment of the application.
The third memory 61 described above may be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device. The third memory 61 may be implemented by any type of volatile or non-volatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
When the third processor 62 executes the program in the third memory 61, other functions may be implemented besides the above functions, and specifically, reference may be made to the description of the foregoing embodiments.
Further, as shown in fig. 16, the electronic apparatus further includes: a third display 64, a third power supply component 65, a third audio component 66, and the like. Only some of the components are schematically shown in fig. 16, and the server device is not meant to include only the components shown in fig. 16.
Accordingly, embodiments of the present application also provide a computer-readable storage medium storing a computer program, where the computer program can implement the steps or functions of the information determination method provided in the foregoing embodiments when executed by a computer.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on the understanding, the above technical solutions substantially or otherwise contributing to the prior art may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the various embodiments or some parts of the embodiments.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present application.
Claims (8)
1. An information display method, comprising:
displaying an application page, wherein a plurality of elements are displayed on the application page;
in response to a guiding request event triggered by a user, acquiring a guiding scheme which is recommended for the user and aims at the application page from a server side, wherein the guiding scheme comprises at least one guiding set;
when the guide scheme comprises at least two guide sets and each guide set is configured with an acquisition sequence, selecting the guide set with the earliest acquisition sequence as a first guide set from the at least two guide sets; the first boot set contains a portion of the plurality of elements;
changing the display effect of each element in the first guide set;
after the first guide set is selected, marking the first guide set;
when the fact that an unmarked guide set exists in the guide scheme is detected in response to a guide switching event triggered by a user, acquiring a second guide set from the unmarked guide set;
restoring the elements in the first guide set to be displayed;
changing a display effect of each element in the second guide set.
2. The method of claim 1, further comprising:
displaying a guide control on the application page;
and triggering the guide request event in response to the operation of the guide control by the user.
3. The method of claim 2, wherein the guidance control is displayed in a floating manner over the application page.
4. The method of any of claims 1-3, wherein highlighting elements in the guide set comprises:
highlighting each element in the guide set; or alternatively
Respectively increasing a guide mark on each element in the guide set; or
Dynamically displaying each element in the boot set.
5. The method of any of claims 1-3, wherein the obtaining the first boot set comprises:
acquiring a user portrait of the user;
determining interest level of the user in each element of the plurality of elements based on the user representation;
and listing the elements with the interestingness larger than a threshold value into the first guide set.
6. An information display method suitable for a client, comprising:
responding to a guiding request event triggered by a user on an application page, and acquiring a guiding scheme recommended for the user for the application page from a server;
selecting a guide set from at least one guide set contained in the guide scheme as a first guide set;
among a plurality of elements displayed in the application page, elements belonging to the first guide set are highlighted;
when the guide scheme contains at least two guide sets, marking the first guide set after selecting the first guide set;
when detecting that an unmarked boot set exists in the boot scheme in response to a boot switching request triggered by a user, acquiring a second boot set from the unmarked boot set;
elements belonging to the first guide set are restored to display in a plurality of elements displayed in the application page;
among a plurality of elements displayed in the application page, elements belonging to the second guide set are highlighted.
7. An information determination method, suitable for a server, includes:
after a guiding scheme acquisition request sent by a client aiming at an application page is received, acquiring a user portrait of a user corresponding to the client;
according to the user portrait, determining a guide scheme corresponding to the application page;
feeding back the guiding scheme to the client so as to change the display effect of partial elements on the application page according to the guiding scheme by the client;
determining a guidance scheme corresponding to the application page according to the user portrait, wherein the guidance scheme comprises at least one of the following items:
according to the user portrait, determining the interest degree of the user in each element of the multiple elements displayed on the application page; listing elements with the interestingness greater than a threshold value into a guide set in the guide scheme;
obtaining operation-related statistical data corresponding to each element in the plurality of elements; screening out another guidance set with partial elements listed in the guidance scheme from the plurality of elements based on the statistical data corresponding to the elements;
determining a group to which the user belongs according to the user portrait; recommending at least one element on the application page for the user based on operation data of a plurality of users belonging to the group on the application page; listing the at least one element of the recommendation in a further boot set of the boot solutions.
8. A service system, comprising:
the client is used for responding to a guiding request event triggered by a user on an application page, and acquiring a guiding scheme recommended for the user aiming at the application page from a server; selecting a guide set from at least one guide set contained in the guide scheme as a first guide set; among a plurality of elements displayed in the application page, elements belonging to the first guide set are highlighted; when the guide scheme contains at least two guide sets, marking the first guide set after selecting the first guide set; when detecting that an unmarked boot set exists in the boot scheme in response to a boot switching request triggered by a user, acquiring a second boot set from the unmarked boot set; among a plurality of elements displayed in the application page, restoring and displaying elements belonging to the first guide set; highlighting elements belonging to the second boot set from among a plurality of elements displayed in the application page;
the server is used for acquiring a user portrait of a user corresponding to the client after receiving a guiding scheme acquisition request sent by the client aiming at an application page; determining a guidance scheme corresponding to the application page according to the user portrait; feeding back the guiding scheme to the client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810996980.3A CN110874165B (en) | 2018-08-29 | 2018-08-29 | Information display method, information determination method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810996980.3A CN110874165B (en) | 2018-08-29 | 2018-08-29 | Information display method, information determination method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN110874165A CN110874165A (en) | 2020-03-10 |
| CN110874165B true CN110874165B (en) | 2023-04-18 |
Family
ID=69714643
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810996980.3A Active CN110874165B (en) | 2018-08-29 | 2018-08-29 | Information display method, information determination method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110874165B (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112750016A (en) * | 2021-01-26 | 2021-05-04 | 拉扎斯网络科技（上海）有限公司 | Information display method and device and electronic equipment |
| CN112966179B (en) * | 2021-03-05 | 2024-03-12 | 北京百度网讯科技有限公司 | Unified management method, device, equipment and storage medium for information |
| CN116400993B (en) * | 2023-03-30 | 2024-04-19 | 阿里巴巴（中国）有限公司 | Teaching method and electronic equipment for user when using customer service page function |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105117208A (en) * | 2015-07-27 | 2015-12-02 | 阿里巴巴集团控股有限公司 | User operation guiding method and device |
| CN106156066A (en) * | 2015-03-30 | 2016-11-23 | 阿里巴巴集团控股有限公司 | A kind of page switching method, device and client |
| WO2017076038A1 (en) * | 2015-11-05 | 2017-05-11 | 百度在线网络技术（北京）有限公司 | Method and apparatus for search and recommendation |
| CN106997263A (en) * | 2016-01-25 | 2017-08-01 | 滴滴（中国）科技有限公司 | The page switching method and device of application program |
-
2018
- 2018-08-29 CN CN201810996980.3A patent/CN110874165B/en active Active
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106156066A (en) * | 2015-03-30 | 2016-11-23 | 阿里巴巴集团控股有限公司 | A kind of page switching method, device and client |
| CN105117208A (en) * | 2015-07-27 | 2015-12-02 | 阿里巴巴集团控股有限公司 | User operation guiding method and device |
| WO2017076038A1 (en) * | 2015-11-05 | 2017-05-11 | 百度在线网络技术（北京）有限公司 | Method and apparatus for search and recommendation |
| CN106997263A (en) * | 2016-01-25 | 2017-08-01 | 滴滴（中国）科技有限公司 | The page switching method and device of application program |
Non-Patent Citations (2)
| Title |
|---|
| Jaime Díaz等.Experimental validation of a set of cultural-oriented usability heuristics: e-Commerce websites evaluation.《Computer Standards &Interfaces》.2017,全文. * |
| 刘洪伟;高鸿铭;陈丽;詹明君;梁周扬;.基于用户浏览行为的兴趣识别管理模型.数据分析与知识发现.2018,(02),全文. * |
Also Published As
| Publication number | Publication date |
|---|---|
| CN110874165A (en) | 2020-03-10 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US8949739B2 (en) | Creating and maintaining images of browsed documents | |
| CN110874165B (en) | Information display method, information determination method and system | |
| CN110245069B (en) | Page version testing method and device and page display method and device | |
| CN108549567B (en) | Animation display method, device, terminal, server and storage medium | |
| CN112988006B (en) | Display method, display device, electronic equipment and storage medium | |
| CN105791352B (en) | Message pushing method and system for application | |
| US20190065219A1 (en) | Dynamic presentation of function portals | |
| CN106095816B (en) | Information delivery method and device | |
| CN112181567A (en) | Interface display method and device and electronic equipment | |
| CN105183853A (en) | Method and device used for presenting label page | |
| CN110780939B (en) | Method, device, computer equipment and storage medium for loading resource file | |
| CN104598571A (en) | Method and device for playing multimedia resource | |
| CN104156134A (en) | Count number display method and device | |
| CN110275741B (en) | Content display method and electronic equipment | |
| CN114173175A (en) | Media resource playing method, device, equipment and storage medium | |
| CN111061532B (en) | Wallpaper display method and terminal equipment | |
| CN106970985B (en) | Information flow channel classification interaction method and device based on demand guidance and server | |
| CN111835623A (en) | Unread message display method and device and electronic equipment | |
| CN115129416A (en) | Display method of market information component, data processing method and device and electronic equipment | |
| CN113835601A (en) | Screenshot management method and device | |
| CN109101502B (en) | Page flow configuration method, switching method and device | |
| CN112070587A (en) | Information sharing method and device for virtual article, electronic equipment and storage medium | |
| CN115461715A (en) | Message display method, mobile terminal and computer readable storage medium | |
| CN112416230B (en) | Object processing method and device | |
| CN110633399A (en) | Data processing method and device and data processing device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |