CN110858957B

CN110858957B - Information pushing system, method, device, medium and equipment

Info

Publication number: CN110858957B
Application number: CN201810962040.2A
Authority: CN
Inventors: 张艺引; 陈建伟; 由广; 李炜中; 康东杰; 张波
Original assignee: China Mobile Communications Group Co Ltd; China Mobile Hangzhou Information Technology Co Ltd
Current assignee: China Mobile Communications Group Co Ltd; China Mobile Hangzhou Information Technology Co Ltd
Priority date: 2018-08-22
Filing date: 2018-08-22
Publication date: 2020-12-22
Anticipated expiration: 2038-08-22
Also published as: CN110858957A

Abstract

The present invention relates to the field of data service technologies, and in particular, to an information push system, method, apparatus, medium, and device. According to the scheme provided by the embodiment of the invention, the POP-D is added on the network side to realize the connection between the PCRF on the network side and the IOP on the service support side, after the PCRF is triggered, the pushing opportunity is identified through the POP-D, the strategy number is automatically matched and sent to the IOP, and the IOP can quickly match the corresponding information pushing strategy according to the strategy number to push information. The information push strategy originally configured by the PCRF at the network side is configured on IOP, and the information push strategy can be realized without operating the PCRF when the information push strategy needs to be newly added or modified, so that the safety and the stability of the PCRF are ensured. Particularly, when an information push strategy needs to be frequently added or modified, the security and the stability of the PCRF can be remarkably improved.

Description

Information pushing system, method, device, medium and equipment

Technical Field

The present invention relates to the field of data service technologies, and in particular, to an information push system, method, apparatus, medium, and device.

Background

In order to implement unified Policy Control for access of second Generation mobile communication/third Generation mobile communication/long term evolution/wireless local area network/local area network (2G/3G/LTE/WLAN/LAN), etc., communication networks are evolving from dumb pipes to manageable, controllable intelligent pipes, and the international organization for standardization third Generation Partnership Project (3 GPP) defines a Policy and Charging Control (PCC) architecture based on packet domain Policy and Charging Control. Through the wireless differentiated Quality of Service (QoS), differentiated charging and flow control of a Gateway Support Node (GGSN) side, the effective and fair use of mobile network resources is realized, the differentiated and refined operation of data flow is realized, the flow operation income is improved, and the marketing means is enriched.

The PCC architecture mainly includes a Policy and Charging Rule Function entity (PCRF), a Policy and Charging execution Function entity (PCEF), an Application Function entity (AF), a user attribute Repository (SPR), and other functional entities, and the standard architecture may be as shown in fig. 1 (taking the architecture in the case of complex roaming as an example).

The PCRF is a core unit of the PCC architecture, is responsible for policy control decision and functions based on data flow charging control, and provides network policy control functions based on service data flow detection, gate control, QoS (quality of service) and data flow charging to the PCEF.

The PCEF is responsible for functions such as deep packet inspection, policy enforcement, and charging based on the data flow of the service data flow, and is generally located in a packet domain gateway.

The AF mainly performs dynamic policy/charging control on an application level behavior of an internet protocol Access Network (IP-CAN) user plane, and is set on a service platform.

The SPR logical entity stores information related to all policy subscribers or policy subscriptions, including services allowed by the subscribers, etc.

An Online Charging System (OCS) provides a real-time Online Charging Control function Based on a user and a Service Data Flow, and a Service Data Flow Based Credit Control (Service Data Flow Based Credit Control) in the OCS is connected with a PCEF.

An Offline Charging System (OFCS) provides an Offline Charging control function based on user and traffic data streams.

A bearer Binding and Event Report Function entity (BBERF) provides functions of bearer Binding, uplink bearer Binding verification, and reporting a bearer Event to a PCRF.

Currently, for information push based on a PCC architecture, an operator opens an interface between a PCRF and a short message gateway, configures a terminal identifier and an information push policy of corresponding push content on the PCRF, executes the information push policy on a network side, pushes information to the terminal through a short message channel, and relatively separates a demand making side and a network execution side. When an information push strategy needs to be added or modified, the PCRF master device needs to be operated, and the security and stability of the PCRF master device are difficult to be ensured, so that an operation risk exists.

Disclosure of Invention

Embodiments of the present invention provide an information push system, method, apparatus, medium, and device, which are used to solve the problems that an existing PCC architecture-based information push scheme needs to operate a PCRF, and that the security and stability of the PCRF are difficult to be ensured.

An information push system, the system includes a Policy and Charging Rules Function (PCRF) and a policy operation deployment management platform (POP-D) located on a network side, and a centralized operation platform (IOP) located on a service support side, wherein:

the PCRF is used for determining the detected terminal identification of the user equipment and the parameter value of at least one terminal parameter corresponding to the terminal identification, and sending the parameter value and the terminal identification to the POP-D;

the POP-D is used for determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number when the parameter value meets the set condition, and sending the determined strategy number and the received terminal identification to the IOP;

the IOP is used for determining an information pushing strategy corresponding to the received strategy number according to a preset strategy number and a corresponding relation between information pushing strategies, and pushing information to a terminal corresponding to the received terminal identification according to the determined information pushing strategy, wherein the information pushing strategy comprises pushing content.

An information pushing method, the method comprising:

determining a detected terminal identifier of user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier;

and sending the parameter value and the terminal identification to a policy operation deployment management platform POP-D.

An information pushing method, the method comprising:

receiving a parameter value and a terminal identification which are sent by a policy and charging rule function entity (PCRF);

when the parameter value meets the set condition, determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number;

and sending the determined strategy number and the received terminal identification to an IOP (Internet protocol) centralized operation platform.

An information pushing method, the method comprising:

receiving a strategy number and a terminal identification sent by a strategy operation deployment management platform POP-D;

determining an information push strategy corresponding to the received strategy number according to a preset strategy number and a corresponding relation between the information push strategies, wherein the information push strategies comprise push contents;

and pushing information to the terminal corresponding to the received terminal identification according to the determined information pushing strategy.

An information push apparatus, the apparatus comprising:

a determining module, configured to determine a detected terminal identifier of a user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier;

and the sending module is used for sending the parameter value and the terminal identifier to a policy operation deployment management platform POP-D.

An information push apparatus, the apparatus comprising:

the receiving module is used for receiving the parameter value and the terminal identification sent by the policy and charging rule function entity PCRF;

the determining module is used for determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number when the parameter value meets the set condition;

and the sending module is used for sending the determined strategy number and the received terminal identification to the IOP (Internet protocol) of the centralized operation platform.

An information push apparatus, the apparatus comprising:

the receiving module is used for receiving the strategy number and the terminal identification sent by the strategy operation deployment management platform POP-D;

the determining module is used for determining an information pushing strategy corresponding to the received strategy number according to a preset strategy number and a corresponding relation between the information pushing strategies, wherein the information pushing strategies comprise pushing contents;

and the sending module is used for pushing information to the terminal corresponding to the received terminal identification according to the determined information pushing strategy.

The invention also provides a non-volatile computer storage medium having stored thereon an executable program for execution by a processor to perform the steps of implementing any of the methods described above.

The invention also provides an information pushing device, which comprises a memory, a processor and a computer program stored on the memory, wherein the processor executes the program to realize the steps of any one of the methods.

According to the scheme provided by the embodiment of the invention, the connection between the PCRF at the network side and the IOP at the service support side is realized by adding the POP-D at the network side, after the PCRF is triggered, the pushing opportunity is identified through the POP-D, the strategy number is automatically matched and sent to the IOP, and the IOP can quickly match the corresponding information pushing strategy according to the strategy number to push information. The information push strategy originally configured by the PCRF at the network side is configured on IOP, and the information push strategy can be realized without operating the PCRF when the information push strategy needs to be newly added or modified, so that the safety and the stability of the PCRF are ensured. Particularly, when an information push strategy needs to be frequently added or modified, the security and the stability of the PCRF can be remarkably improved. In addition, a push opportunity recognition mechanism is added through the POP-D, and the accuracy of information push is guaranteed. And IOP can match the information push strategy according to the strategy number in real time, and the real-time processing capacity of IOP is improved.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a schematic diagram of a PCC standard architecture provided in the prior art;

fig. 2 is a schematic structural diagram of an information pushing system according to an embodiment of the present invention;

fig. 3 is a flowchart illustrating steps of an information pushing method according to a second embodiment of the present invention;

fig. 4 is a flowchart illustrating steps of an information pushing method according to a third embodiment of the present invention;

fig. 5 is a flowchart illustrating steps of an information pushing method according to a fourth embodiment of the present invention;

fig. 6 is a flowchart illustrating steps of an information pushing method according to a fifth embodiment of the present invention;

fig. 7 is a schematic structural diagram of an information pushing apparatus according to a sixth embodiment of the present invention;

fig. 8 is a schematic structural diagram of an information pushing apparatus according to a seventh embodiment of the present invention;

fig. 9 is a schematic structural diagram of an information pushing apparatus according to an eighth embodiment of the present invention;

fig. 10 is a schematic structural diagram of an information pushing apparatus according to a ninth embodiment of the present invention.

Detailed Description

According to the scheme provided by the embodiment of the invention, the information push strategy can be configured on the IOP to realize information push by adding the POP-D between the PCRF on the network side and the IOP on the service supporting side. Therefore, the information pushing strategy can be newly added or modified without operating the PCRF, and the safety and the stability of the PCRF are improved. In addition, the work of the network side is reduced, the operation risk of the PCRF is eliminated, the network side can be more concentrated on the network security and the performance stability, and the security and the stability of the network side are further ensured. In addition, the configuration of the network side is simplified, and the information pushing strategy is configured to the service supporting side, so that the requirement proposing party can update the information pushing strategy in real time, the operation flow is simplified, and meanwhile, the updating period of the information pushing strategy can be shortened.

In addition, the inventor finds that under the conditions that the internet is rapidly developed and the information push mode is different day by day, the effect of converting users cannot be achieved by only adopting the short message push mode, and diversified information push channels need to be developed. In addition, the existing information push scheme based on the PCC architecture cannot check and evaluate the execution effect of the information push strategy.

Therefore, in the scheme provided by the embodiment of the invention, the information pushing can be realized not only through the short message channel, but also through other channels, such as a voice channel, a mailbox channel, a applause office channel or a wechat public number channel, so that the information pushing channel is widened, and the information pushing effect is enhanced.

In addition, in the scheme provided by the embodiment of the invention, the POP-D can record the processing information and the forwarding information through the log, so that the execution effect of the information pushing strategy can be presented in a visualized way through the log, and the visual and accurate effect evaluation can be realized.

In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be described in further detail with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present invention, not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

It should be noted that, the "plurality" or "a plurality" mentioned herein means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

The terms "first," "second," and the like in the description and in the claims, and in the drawings described above, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein.

Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

Example one

An information pushing system provided in an embodiment of the present invention may have a schematic structural diagram as shown in fig. 2, and includes a policy and charging rules functional entity PCRF11 and a policy operation deployment management platform POP-D12 located on a network side, and a centralized operation platform IOP13 located on a service support side, where:

the PCRF11 is configured to determine a detected terminal identifier of the user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier, and send the parameter value and the terminal identifier to the POP-D; the POP-D12 is used for determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number when the parameter value meets the set condition, and sending the determined strategy number and the received terminal identification to the IOP; the IOP13 is configured to determine an information push policy corresponding to the received policy number according to a pre-configured policy number and a correspondence between information push policies, and push information to a terminal corresponding to the received terminal identifier according to the determined information push policy, where the information push policy includes push content.

The at least one terminal parameter may include, but is not limited to at least one of: and the terminal behavior information is the time when the terminal passes through the same area and/or the times when the terminal passes through the same area within a set time length, or the terminal position information, or the terminal access mode, or the terminal telephone fee package usage amount, or the terminal roaming information.

The POP-D12 sends the determined policy number and the received terminal identifier to the IOP, and includes: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP.

The filtration conditions may include, but are not limited to, at least one of:

the terminal identification received by the POP-D does not belong to a terminal identification blacklist corresponding to the determined strategy number; or the frequency of pushing information to the terminal corresponding to the terminal identification received by the POP-D according to the determined strategy number is not higher than the set frequency corresponding to the determined strategy number; or the current time belongs to the set time period corresponding to the determined strategy number.

Further, the information push strategy may further include at least one information push channel. The at least one information push channel may include, but is not limited to at least one of: a short message channel, a voice channel, a mailbox channel, a palm business hall channel or a WeChat public number channel.

The POP-D12 is further configured to determine, through log recording, processing information generated in the process of determining a policy number corresponding to a received parameter value according to a correspondence between a preconfigured parameter value and the policy number, and send the determined policy number and the received terminal identifier to forwarding information generated in the process of sending to the IOP.

In this embodiment, as shown in fig. 2, the POP-D located on the network side is docked with the PCRF located on the network side (specifically, the POP-D may be docked via an interface, such as interface 1), and is docked with the IOP located on the service support side (specifically, the POP-D may be docked via an interface, such as interface 2), and the IOP may be docked (specifically, the POP-D may be docked via an interface, such as interface 3) with at least one device corresponding to an information push channel, for example, a device corresponding to a short message channel, or a device corresponding to a voice channel, or a device corresponding to a mailbox channel, or a device corresponding to a palm operating hall, or a device corresponding to a wechat public number channel, so as to implement information push via a corresponding channel. In fig. 2, the information push channels include a short message channel, a palm business hall channel, and a wechat public number channel, for example, and the device corresponding to the palm business hall channel is simply recorded as a device corresponding to the business hall channel, and the device corresponding to the wechat public number channel is simply recorded as a device corresponding to the wechat channel.

Besides, it should be noted that, besides PCRF, POP-D and IOP, the system may further include other devices on the Network side as in the prior art, such as a base station (eNodeB), a Mobility Management Entity (MME), a Serving Gateway/Packet Data Network Gateway (SGW/PGW), and the Network side devices are normally connected as shown in fig. 2, and the user equipment (UE, such as a mobile terminal) interacts with the base station (eNodeB), the Gateway (GW, i.e., SGW/PGW), PCRF, and normally accesses the Network (Internet).

The scheme provided by the first embodiment of the invention is explained by a specific example.

Example two

An embodiment of the present invention provides an information pushing method, where a step flowchart of the method may be as shown in fig. 3, and the method includes:

step 101, the PCRF determines the terminal identity and the parameter value.

In this step, the PCRF may perform user equipment detection, and when the user equipment is detected, may determine a terminal identifier (e.g., a mobile phone number) of the detected user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier. And the parameter value and the terminal identification can be sent to the POP-D through an interface between the POP-D and the terminal identification. The interface between PCRF and POP-D can be but is not limited to an interface following China Mobile Internet short message gateway protocol (CMPP) 2.0/3.0.

The at least one terminal parameter includes at least one of: the terminal behavior information, or the terminal position information, or the terminal access mode, or the terminal call charge package usage amount, or the terminal roaming information.

And 102, processing and forwarding by the POP-D.

In this step, the POP-D may parse the interface message, and receive the parameter value and the terminal identifier sent by the PCRF. And when the parameter value meets the set condition, determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number, and sending the determined strategy number and the received terminal identification to the IOP through an interface between the IOP and the terminal identification.

For example, in this embodiment, it is assumed that at least one terminal parameter includes terminal location information, and the parameter value satisfies the setting condition, but is not limited to that the terminal location is located in a specified area range, such as a certain campus and a surrounding area range, or a certain high-speed rail station and a surrounding area range.

Preferably, the POP-D may send the determined policy number and the received terminal identifier to the IOP when the filtering condition corresponding to the determined policy number is satisfied.

Preferably, the filtration conditions may include, but are not limited to, at least one of:

the terminal identification received by the POP-D does not belong to a terminal identification blacklist corresponding to the determined strategy number, and the terminal identification blacklist can be understood as a terminal identification list which does not want to be pushed with information corresponding to the strategy number; alternatively, the first and second electrodes may be,

the frequency of pushing information to the terminal corresponding to the terminal identifier received by the POP-D according to the determined strategy number is not higher than the set frequency corresponding to the determined strategy number, and the frequency of pushing the information corresponding to the strategy number to the terminal is not too high, so that the inconvenience of the user due to excessive disturbance to the user is avoided; alternatively, the first and second electrodes may be,

the current time belongs to the set time period corresponding to the determined policy number, and it can be understood that the information corresponding to the policy number is pushed to the terminal only in the set time period.

It should be noted that the above filtering conditions may be used alternatively or in combination of at least two, and this embodiment is not further described.

Further, the POP-D can also record processing information and forwarding information through logs. The processing information may be understood as related information generated in the process of determining the policy number corresponding to the received parameter value according to a pre-configured correspondence between the parameter value and the policy number, for example, at least one of PCRF source Internet Protocol (IP), message source content (i.e., the received parameter value and the terminal identifier), time when the message source content is received, the determined policy number, time when the policy number is determined, and the like. The forwarding information may be understood as related information generated in the process of transmitting the determined policy number and the received terminal identifier to the IOP, for example, at least one of the policy number and the terminal identifier transmitted to the IOP, transmission time, processing result (i.e., whether the determined policy number and the received terminal identifier are successfully transmitted to the IOP), and the like. The method and the device can be used for evaluating the effect of the information pushing strategy according to the log information subsequently, counting the execution condition of information pushing and carrying out closed-loop evaluation on the information pushing effect.

Step 103, IOP pushes information.

In this step, the IOP may parse the interface message, and receive the policy number and the terminal identifier sent by the POP-D. According to the preset strategy number and the corresponding relation between the information pushing strategies, the information pushing strategy corresponding to the received strategy number can be determined, and information can be pushed to the terminal corresponding to the received terminal identification according to the determined information pushing strategy, wherein the information pushing strategy comprises pushing content. The push content may be any content, such as content that directs the user to handle a campus offer package, as well as content that directs the user to handle a high-speed rail directed traffic packet.

If the information push strategy also comprises an information push channel, the information push strategy can be understood as aiming at each information push strategy, and channel selection can be carried out to meet the requirement of each information push strategy. If the information pushing policy does not include an information pushing channel, the information pushing can be understood to be performed through a default channel. The default channel can be a short message channel as in the prior art, and can also be understood as other channels, and the default channel can be one or at least two.

The following describes the schemes provided by the first embodiment and the second embodiment of the present invention from the PCRF side, the POP-D side, and the IOP side, respectively.

EXAMPLE III

A third embodiment of the present invention provides an information pushing method, where an execution main body in this embodiment may be a PCRF, and a step flow chart of the method may be as shown in fig. 4, where the method includes:

step 201, determining a terminal identifier and a parameter value.

In this step, the terminal identifier of the detected user equipment and the parameter value of the at least one terminal parameter corresponding to the terminal identifier may be determined.

And step 202, sending the parameter value and the terminal identification to the POP-D.

In this step, the parameter value and the terminal identification may be transmitted to POP-D.

Example four

A fourth embodiment of the present invention provides an information pushing method, where an execution subject in this embodiment may be POP-D, and a flowchart of steps of the method may be as shown in fig. 5, where the method includes:

step 301, receiving a parameter value and a terminal identification.

In this step, the parameter value and the terminal identifier sent by the PCRF may be received.

Step 302, determine the policy number.

In this step, when the parameter value satisfies the setting condition, the policy number corresponding to the received parameter value may be determined according to a correspondence between the parameter value and the policy number that are configured in advance.

Step 303, sending the policy number and the terminal identifier to the IOP.

In this step, the determined policy number and the received terminal identifier may be sent to the IOP.

Preferably, the sending the determined policy number and the received terminal identifier to the IOP of the centralized operation platform may include: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP (Internet protocol) centralized operation platform.

Further, in this embodiment, processing information generated in the process of determining the policy number corresponding to the received parameter value according to the correspondence between the preconfigured parameter value and the policy number may also be recorded by a log, and forwarding information generated in the process of sending the determined policy number and the received terminal identifier to the IOP may also be sent.

EXAMPLE five

An embodiment of the present invention provides an information pushing method, where an execution main body of the embodiment may be an IOP, and a flowchart of steps of the method may be as shown in fig. 6, where the method includes:

step 401, receiving a policy number and a terminal identifier.

In this step, the policy number and the terminal identifier sent by the POP-D may be received.

Step 402, determining an information push strategy.

In this step, an information push policy corresponding to the received policy number may be determined according to a pre-configured policy number and a correspondence between the information push policies, where the information push policy includes push content, that is, content to be pushed to the terminal may be determined according to the policy number.

Further, the information push strategy may further include at least one information push channel. Namely, the channel for pushing the information to the terminal can be determined according to the strategy number. The at least one information push channel may include, but is not limited to at least one of: a short message channel, a voice channel, a mailbox channel, a palm business hall channel or a WeChat public number channel.

And step 403, pushing the message.

In this step, information can be pushed to the terminal corresponding to the received terminal identifier according to the determined information pushing policy. In this step, information may be pushed to the terminal corresponding to the received terminal identifier according to the push content (and the information push channel) included in the determined information push policy.

The following devices are provided based on the same inventive concept as in the third to fifth embodiments.

EXAMPLE six

An embodiment of the present invention provides an information pushing apparatus, where the apparatus may be integrated in a PCRF, and a schematic structural diagram of the apparatus may be as shown in fig. 7, where the apparatus includes:

the determining module 21 is configured to determine a terminal identifier of the detected user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier; the sending module 22 is configured to send the parameter value and the terminal identifier to a policy operator deployment management platform POP-D.

EXAMPLE seven

A seventh embodiment of the present invention provides an information pushing device, which may be integrated in a POP-D, and a schematic structural diagram of the information pushing device may be as shown in fig. 8, where the information pushing device includes:

the receiving module 31 is configured to receive a parameter value and a terminal identifier sent by a policy and charging rules function entity PCRF; the determining module 32 is configured to determine a policy number corresponding to the received parameter value according to a correspondence between a preconfigured parameter value and the policy number when the parameter value meets a set condition; the sending module 33 is configured to send the determined policy number and the received terminal identifier to the IOP.

The sending module 33 sends the determined policy number and the received terminal identifier to the IOP, which includes: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP (Internet protocol) centralized operation platform.

The apparatus further comprises a recording module 34:

the recording module 34 is configured to determine, through log recording, processing information generated in the process of determining a policy number corresponding to a received parameter value according to a correspondence between a preconfigured parameter value and the policy number, and send the determined policy number and the received terminal identifier to forwarding information generated in the process of sending the policy number and the received terminal identifier to the IOP.

Example eight

An embodiment of the present invention provides an information pushing apparatus, which may be integrated in an IOP, and a schematic structural diagram of the apparatus may be as shown in fig. 9, where the apparatus includes:

the receiving module 41 is configured to receive a policy number and a terminal identifier sent by the policy operator deployment management platform POP-D; the determining module 42 is configured to determine an information push policy corresponding to the received policy number according to a pre-configured policy number and a correspondence between the information push policies, where the information push policy includes push content; the sending module 43 is configured to push information to the terminal corresponding to the received terminal identifier according to the determined information pushing policy.

Based on the same inventive concept, embodiments of the present invention provide the following apparatus and medium.

Example nine

Ninth embodiment of the present invention provides an information pushing apparatus, which may have a structure as shown in fig. 10, and includes a memory 51, a processor 52, and a computer program stored in the memory, where when the processor 52 executes the program, the processor implements the steps of any one of the methods in the third to fifth embodiments of the present invention.

Optionally, the processor 52 may specifically include a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), one or more integrated circuits for controlling program execution, a hardware circuit developed by using a Field Programmable Gate Array (FPGA), or a baseband processor.

Optionally, the processor 52 may include at least one processing core.

Alternatively, the memory 51 may include a Read Only Memory (ROM), a Random Access Memory (RAM), and a disk memory. The memory 51 is used for storing data required by the at least one processor 52 during operation. The number of the memory 51 may be one or more.

The tenth embodiment of the present invention provides a nonvolatile computer storage medium, where an executable program is stored in the computer storage medium, and when the executable program is executed by a processor, the method provided in any one of the third to fifth embodiments of the present invention is implemented.

In particular implementations, computer storage media may include: various storage media capable of storing program codes, such as a Universal Serial Bus flash drive (USB), a mobile hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

In the embodiments of the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described embodiments of the apparatus are merely illustrative, and for example, the described unit or division of units is only one division of logical functions, and there may be other divisions when actually implemented, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical or other form.

The functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be an independent physical module.

The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, all or part of the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device, such as a personal computer, a server, or a network device, or a processor (processor) to execute all or part of the steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media that can store program codes, such as a universal serial bus flash drive (usb flash drive), a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims

1. An information push system, characterized in that the system comprises a policy and charging rules function entity (PCRF) and a policy operation deployment management platform (POP-D) located on a network side, and a centralized operation platform (IOP) located on a service support side, wherein:

2. The system of claim 1, wherein the at least one terminal parameter comprises at least one of: and the terminal behavior information is the time when the terminal passes through the same area and/or the times when the terminal passes through the same area within a set time length, or the terminal position information, or the terminal access mode, or the terminal telephone fee package usage amount, or the terminal roaming information.

3. The system of claim 1, wherein the POP-D, transmitting the determined policy number and the received terminal identification to the IOP, comprises: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP.

4. The system of claim 3, wherein the filtering conditions include at least one of:

the terminal identification received by the POP-D does not belong to a terminal identification blacklist corresponding to the determined strategy number; alternatively, the first and second electrodes may be,

the frequency of pushing information to the terminal corresponding to the terminal identification received by the POP-D according to the determined strategy number is not higher than the set frequency corresponding to the determined strategy number; alternatively, the first and second electrodes may be,

the current time belongs to the set time period corresponding to the determined strategy number.

5. The system of claim 1, wherein the information push policy further comprises at least one information push channel.

6. The system of claim 5, wherein the at least one information push channel comprises at least one of:

a short message channel, a voice channel, a mailbox channel, a palm business hall channel or a WeChat public number channel.

7. The system according to any one of claims 1 to 6, wherein the POP-D is further configured to determine, by logging, processing information generated in the process of determining a policy number corresponding to a received parameter value according to a pre-configured correspondence between the parameter value and the policy number, and to send the determined policy number and the received terminal identifier to forwarding information generated in the process of sending to the IOP.

8. An information pushing method, characterized in that the method comprises:

a Policy and Charging Rules Function (PCRF) entity at a network side determines a detected terminal identifier of user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier;

sending the parameter value and the terminal identification to a policy operation deployment management platform POP-D positioned at a network side;

when the parameter value meets the set condition, the POP-D determines the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number, and sends the determined strategy number and the received terminal identification to the IOP (Internet protocol) centralized operation platform at the service support side; and the IOP determines an information pushing strategy corresponding to the received strategy number according to a preset corresponding relation between the strategy number and the information pushing strategy, and pushes information to a terminal corresponding to the received terminal identification according to the determined information pushing strategy, wherein the information pushing strategy comprises pushing content.

9. An information pushing method, characterized in that the method comprises:

a strategy operation deployment management platform POP-D positioned at a network side receives parameter values and terminal identifications sent by a PCRF positioned at the network side;

sending the determined strategy number and the received terminal identification to a centralized operation platform IOP (Internet protocol) positioned at a service supporting side;

the IOP determines an information pushing strategy corresponding to the received strategy number according to a preset strategy number and a corresponding relation between information pushing strategies, and pushes information to a terminal corresponding to the received terminal identification according to the determined information pushing strategy, wherein the information pushing strategy comprises pushing content;

the terminal identifier is a terminal identifier of the user equipment determined and detected by the PCRF, and the parameter value is a parameter value of at least one terminal parameter corresponding to the terminal identifier.

10. The method according to claim 9, wherein sending the determined policy number and the received terminal identifier to the centralized operation platform IOP comprises: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP (Internet protocol) centralized operation platform.

11. The method of claim 9 or 10, wherein the method further comprises:

determining processing information generated in the process of receiving the strategy number corresponding to the parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number through log recording, and sending the determined strategy number and the received terminal identification to forwarding information generated in the process of sending the IOP.

12. An information pushing method, characterized in that the method comprises:

the IOP on the service support side receives the strategy number and the terminal identification sent by the strategy operation deployment management platform POP-D on the network side;

pushing information to a terminal corresponding to the received terminal identification according to the determined information pushing strategy;

the policy number and the terminal identifier are a policy and charging rules function entity (PCRF) located at a network side, and the policy number and the terminal identifier determine a detected terminal identifier of the user equipment and a parameter value of at least one terminal parameter corresponding to the terminal identifier; sending the parameter value and the terminal identification to the POP-D; and when the parameter value meets the set condition, the POP-D determines the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number, and sends the determined strategy number and the received terminal identification to the IOP.

13. The method of claim 12, wherein the information push policy further comprises at least one information push channel.

14. The method of claim 13, wherein the at least one information push channel comprises at least one of:

15. An information pushing apparatus, applied to a Policy and Charging Rules Function (PCRF) entity located on a network side, the apparatus comprising:

the sending module is used for sending the parameter value and the terminal identification to a strategy operation deployment management platform POP-D positioned at a network side;

16. An information pushing device, which is applied to a policy operation deployment management platform (POP-D) located on a network side, and comprises:

the receiving module is used for receiving parameter values and terminal identifications sent by a Policy and Charging Rules Function (PCRF) entity at a network side;

the sending module is used for sending the determined strategy number and the received terminal identification to a centralized operation platform IOP (Internet protocol) positioned at a service supporting side;

17. The apparatus of claim 16, wherein the sending module sends the determined policy number and the received terminal identifier to the IOP, and comprises: and when the filtering condition corresponding to the determined strategy number is met, sending the determined strategy number and the received terminal identification to the IOP (Internet protocol) centralized operation platform.

18. The apparatus of claim 16 or 17, wherein the apparatus further comprises:

and the recording module is used for determining the processing information generated in the process of determining the strategy number corresponding to the received parameter value according to the corresponding relation between the pre-configured parameter value and the strategy number through log recording, and sending the determined strategy number and the received terminal identification to the forwarding information generated in the process of sending the IOP.

19. An information pushing apparatus, characterized in that the apparatus is applied to a centralized operation platform IOP located at a service supporting side, and the apparatus comprises:

the receiving module is used for receiving the strategy number and the terminal identification sent by the strategy operation deployment management platform POP-D at the network side;

the sending module is used for pushing information to the terminal corresponding to the received terminal identification according to the determined information pushing strategy;

20. A non-transitory computer storage medium storing an executable program for execution by a processor to perform the steps of the method of any one of claims 8 to 14.

21. An information push device comprising a memory, a processor and a computer program stored on the memory, the processor implementing the steps of the method of any one of claims 8 to 14 when executing the program.