CN110852830A - Target user information acquisition method and service subscription system - Google Patents
Target user information acquisition method and service subscription system Download PDFInfo
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Abstract
The method for acquiring the target user information obtains service characteristic information from the existing service subscription service, obtains seed user screening conditions according to the service characteristic information, and then screens the target user information of the service subscription service from a large amount of candidate user information according to seed attribute data of the seed user screening conditions. Since the seed user information obtained according to the characteristic information of the delivery service subscription service is the user information with higher matching degree with the delivery service subscription service, the matching degree between the target user information screened from the candidate user information by using the seed attribute data of the seed user information and the delivery service subscription service is also higher. Therefore, the method can obtain the target user information with higher matching degree with the service subscribed by the delivery service.
Description
Technical Field
The application relates to the technical field of computers, in particular to a method for acquiring target user information. The application also relates to a device for acquiring the target user information and an electronic device. The application also relates to a service subscription system.
Background
With the acceleration of modern life rhythm and the improvement of living standard, people have stronger and stronger time concept, and the improvement of working efficiency also becomes the first requirement of the society of the information era. Meanwhile, the catering take-out industry is developing more and more rapidly. In recent years, the demand of users for food and beverage takeout is rising year by year, and competition among merchants and between takeout management platforms is also increasing. Therefore, how to provide better service for users is becoming a direction for various merchants and restaurant management platforms to need efforts in restaurant takeout. Meanwhile, how to expand takeaway users gradually becomes another direction for various merchants and takeaway management platforms to need efforts in takeaway.
In the existing takeout scene, a user mainly logs in a catering service platform, selects a merchant to take out from a large merchant list recommended by the catering service platform, then selects dishes from the merchant, and sequentially executes operations of adding a shopping cart, ordering, paying for takeout delivery information and the like. And a new takeout subscription mode is adopted, so that the trouble that the steps are repeated every time the user takes out is avoided. For example, a user may subscribe to take-out for a period of time at the take-out subscription platform and input personal taste information, information on the requirements for food, and other relevant information about the subscribed take-out into the subscription service system. The system can automatically set a food delivery scheme for the user according to the user requirement, and deliver food for the user on time according to the food delivery scheme. The adoption of the subscription type service greatly facilitates the users. However, for such an emerging service model, how to find potential users of the service model is a problem to be solved.
Specifically, the subscription service system can obtain the user information of some users after confirmation of the users, but the user information may not be matched with the delivery service subscription service provided by the subscription service system, or the matching degree between the user information and the delivery service subscription service may not be high, so how to obtain the target user information with high matching degree with the delivery service subscription service is a problem that needs to be solved from a technical perspective.
Disclosure of Invention
The application provides a method for acquiring target user information, so as to acquire the target user information with higher matching degree with a delivery service subscription service. The application also relates to a device for acquiring the target user information and an electronic device. The application also relates to a service subscription system.
The application provides a method for acquiring target user information, which comprises the following steps:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
Optionally, the obtaining the characteristic information of the service subscription service includes:
acquiring service information of a service subscription service;
pre-establishing a first corresponding relation between service information of a delivery service subscription service and characteristic information of the delivery service subscription service;
and obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
Optionally, the service subscription characteristic information of the delivery service includes service characteristic information of a delivery service for which one user subscribes for a plurality of delivery times.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
pre-establishing a second corresponding relation between the characteristic information of the service subscription service and the screening condition of the seed user;
and obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
obtaining semantic analysis information of the characteristic information of the delivery service subscription service according to the characteristic information of the delivery service subscription service;
and obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
Optionally, the seed user screening condition at least includes one of information of number of the users subscribed to the delivery service subscription service, information of time interval of the users subscribed to the delivery service subscription service, and number of times of feedback comments made by the users to the delivery service subscription service.
Optionally, the obtaining, according to the seed user screening condition, the seed user information of the service subscription service includes:
and determining the user information meeting the seed user screening condition in the characteristic information of the service subscription service as the seed user information of the service subscription service.
Optionally, the obtaining of the seed attribute data of the seed user information includes:
pre-establishing a third corresponding relation between the seed user information and seed attribute data of the seed user information;
and acquiring seed attribute data of the seed user information according to the seed user information of the service subscription service and the third corresponding relation.
Optionally, the method further includes:
obtaining candidate user information;
pre-establishing a fourth corresponding relation between the candidate user information and the attribute data of the candidate user information;
obtaining attribute data of the candidate user information according to the candidate user information and the fourth corresponding relation;
the step of screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information comprises the following steps:
calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information;
and screening out target user information serving as the service subscription service from the candidate user information according to the matching degree.
Optionally, the calculating the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information includes:
calculating a ratio between attribute data of the candidate user information and seed attribute data of the seed user information;
determining the ratio as a degree of match between the attribute data of the candidate user information and the seed attribute data of the seed user information,
or converting the proportion into the matching degree according to the conversion relation between the proportion and the matching degree.
Optionally, the method further includes:
obtaining attribute information of candidate user information;
according to the attribute information of the candidate user information and the seed user screening condition, acquiring attribute information matched with the seed user screening condition in the candidate user information as candidate attribute information;
acquiring attribute data corresponding to the candidate attribute information according to the candidate attribute information and a fifth corresponding relation between the attribute information and the attribute data;
the calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information comprises:
calculating the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information;
and determining the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information as the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information.
Optionally, the screening, according to the matching degree, target user information serving as the service subscription service from candidate user information includes: and confirming the user information corresponding to the attribute data with the matching degree exceeding the threshold value of the matching degree as the target user information of the service subscription service.
The present application also provides a service subscription service system, which includes: a server and a user terminal;
the server is used for obtaining the characteristic information of the delivery service subscription service, wherein the delivery service subscription service is used for subscribing the delivery service of a plurality of delivery times by a user; obtaining a seed user screening condition according to the characteristic information of the service subscription service; obtaining seed user information of the service subscription service according to the seed user screening condition; acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user; screening target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information; and providing the target user information of the service subscription service to the user terminal;
the user terminal is used for receiving the target user information of the service subscription service provided by the server.
Optionally, the obtaining the characteristic information of the service subscription service includes:
acquiring service information of a service subscription service;
pre-establishing a first corresponding relation between service information of a delivery service subscription service and characteristic information of the delivery service subscription service;
and obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
Optionally, the service subscription characteristic information of the delivery service includes service characteristic information of a delivery service for which one user subscribes for a plurality of delivery times.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
pre-establishing a second corresponding relation between the characteristic information of the service subscription service and the screening condition of the seed user;
and obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
obtaining semantic analysis information of the characteristic information of the delivery service subscription service according to the characteristic information of the delivery service subscription service;
and obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
Optionally, the seed user screening condition at least includes one of information of number of the users subscribed to the delivery service subscription service, information of time interval of the users subscribed to the delivery service subscription service, and number of times of feedback comments made by the users to the delivery service subscription service.
Optionally, the obtaining, according to the seed user screening condition, the seed user information of the service subscription service includes:
and determining the user information meeting the seed user screening condition in the characteristic information of the service subscription service as the seed user information of the service subscription service.
Optionally, the obtaining of the seed attribute data of the seed user information includes:
pre-establishing a third corresponding relation between the seed user information and seed attribute data of the seed user information;
and acquiring seed attribute data of the seed user information according to the seed user information of the service subscription service and the third corresponding relation.
Optionally, the method further includes:
obtaining candidate user information;
pre-establishing a fourth corresponding relation between the candidate user information and the attribute data of the candidate user information;
obtaining attribute data of the candidate user information according to the candidate user information and the fourth corresponding relation;
the step of screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information comprises the following steps:
calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information;
and screening out target user information serving as the service subscription service from the candidate user information according to the matching degree.
Optionally, the calculating the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information includes:
calculating a ratio between attribute data of the candidate user information and seed attribute data of the seed user information;
determining the ratio as a degree of match between the attribute data of the candidate user information and the seed attribute data of the seed user information,
or converting the proportion into the matching degree according to the conversion relation between the proportion and the matching degree.
Optionally, the method further includes:
obtaining attribute information of candidate user information;
according to the attribute information of the candidate user information and the seed user screening condition, acquiring attribute information matched with the seed user screening condition in the candidate user information as candidate attribute information;
acquiring attribute data corresponding to the candidate attribute information according to the candidate attribute information and a fifth corresponding relation between the attribute information and the attribute data;
the calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information comprises:
calculating the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information;
and determining the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information as the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information.
Optionally, the screening, according to the matching degree, target user information serving as the service subscription service from candidate user information includes: and confirming the user information corresponding to the attribute data with the matching degree exceeding the threshold value of the matching degree as the target user information of the service subscription service.
The application provides a target user information's acquisition device, includes:
a characteristic information obtaining unit, configured to obtain characteristic information of a delivery service subscription service, where the delivery service subscription service is a service for a user to subscribe to a delivery service for multiple delivery times;
a screening condition obtaining unit, configured to obtain a seed user screening condition according to the feature information of the delivery service subscription service;
a seed user information obtaining unit, configured to obtain seed user information of the service subscription service according to the seed user screening condition;
a seed attribute data obtaining unit, configured to obtain seed attribute data of the seed user information, where the seed attribute data is attribute data that meets a screening condition of the seed user;
and the target user information screening unit is used for screening the target user information serving as the delivery service subscription service from the candidate user information according to the seed attribute data of the seed user information.
The application provides an electronic device, including:
a processor;
the memory is used for storing the program of the acquisition method of the target user information and executing the following steps:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
The present application provides a computer storage medium storing a program of an acquisition method of target user information, the program being executed by a processor to perform the steps of:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
Compared with the prior art, the method has the following advantages:
according to the method and the device, the seed user information of the service subscription service is obtained by obtaining the characteristic information of the service subscription service and obtaining the seed user screening condition according to the service characteristic information, and then the target user information of the service subscription service is screened from a large amount of candidate user information according to the seed attribute data of the seed user information. Since the seed user information obtained according to the characteristic information of the delivery service subscription service is the user information with higher matching degree with the delivery service subscription service, the matching degree between the target user information screened from the candidate user information by using the seed attribute data of the seed user information and the delivery service subscription service is also higher.
Drawings
Fig. 1 is a schematic diagram of an application scenario embodiment of a method for acquiring target user information provided in the present application.
Fig. 2 is a flowchart of a method for acquiring target user information according to a first embodiment of the present application.
Fig. 3 is a schematic diagram of a service subscription service system according to a second embodiment of the present application.
Fig. 4 is a schematic diagram of an apparatus for acquiring target user information according to a third embodiment of the present application.
Fig. 5 is a schematic logical structure diagram of an electronic device according to a fourth embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.
The application provides a method and a device for acquiring target user information, electronic equipment, a computer storage medium and a service subscription system.
Some embodiments provided herein may obtain a scenario of target user information. Fig. 1 is a schematic diagram of an application scenario embodiment of a method for acquiring target user information according to the present application. First, the service end obtains the feature information of the delivery service subscription service, which may be a takeaway subscription delivery service. After the characteristic information of the takeaway subscription delivery service is obtained, the characteristic information is specifically analyzed, and a seed user screening condition for using the takeaway subscription delivery service is obtained. Then, seed user information is obtained according to the seed user screening conditions, and after the seed user information is obtained, seed attribute data of the seed user information can be obtained. Finally, according to the seed attribute data, target user information serving as a takeout subscription delivery service can be screened from the candidate user information; and after obtaining the target user information of the takeout subscription delivery service, the server transmits the target user information of the takeout subscription delivery service to the user terminal. It should be noted that the application scenario is only one embodiment of the application scenario, and the embodiment of the application scenario is provided to facilitate understanding of the method for acquiring target user information of the present application, and is not used to limit the method for acquiring target user information of the present application.
A first embodiment of the present application provides a method for acquiring target user information, as shown in fig. 2, which is a flowchart of the method for acquiring target user information according to the first embodiment of the present application. The method comprises the following steps.
Step S201: the method comprises the steps of obtaining characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times for a user.
In the present embodiment, the delivery service subscription service is a service for a user to subscribe to a delivery service for a plurality of delivery times. For example, in a take-away ordering scenario, the delivery service subscription service is a take-away subscription delivery service. In the present application, the delivery service subscription service is mainly described by taking a takeout subscription delivery service as an example.
In this embodiment, there are various ways to obtain the feature information of the take-out subscription delivery service, and as one of ways to obtain the feature information of the take-out subscription delivery service, the following ways may be used.
First, service information of a delivery service subscription service, that is, service information of a takeout subscription delivery service is obtained. In this step, obtaining the service information of the takeout subscription delivery service may refer to obtaining order data of the takeout subscription delivery service. For example, the historical order data may be one time the user subscribes to take-away. Specifically, the number of days that some users (e.g., user a) subscribe to take-out within one week of a take-out subscription delivery service is seven days, and take-out is required once a day. Some users (e.g., user B) subscribe to takeout within a week in a takeout subscription delivery service for five days, and only need to deliver takeout once a day on weekdays from monday to friday. Of course, in this embodiment, subscribing to one-time takeout may also be monthly or yearly, i.e., monthly or yearly.
Then, a first corresponding relation between the service information of the delivery service subscription service and the characteristic information of the delivery service subscription service is established in advance, namely, the first corresponding relation between the service information of the take-out subscription delivery service and the characteristic information of the take-out subscription delivery service is established. After obtaining the service information of the takeout subscription delivery service, establishing a first corresponding relationship between the service information of the takeout subscription delivery service and the characteristic information of the takeout subscription delivery service. This step is essentially to sort the service information of the takeaway subscription delivery service according to the characteristic information of the takeaway subscription delivery service. In this embodiment, the service feature information of the delivery service subscription service includes service feature information of a delivery service for which one user subscribes for a plurality of delivery times. In other words, a takeaway service subscribed by one user is characterized by multiple delivery times. Therefore, the service information of the takeout subscription service is classified according to the feature information of the takeout subscription service, and the attribute information of the takeout service at a plurality of delivery times subscribed by a plurality of users is classified substantially. For example, when a user subscribes to a takeaway service with multiple delivery times, it is necessary to obtain the number of times (e.g., several times a week) that the user subscribes to the takeaway service, the time interval between adjacent takeaway delivery times (e.g., twelve hours or twenty-four hours), and the number of comments made on the subscribed takeaway service (which may reflect the enthusiasm of the user for making feedback on the service).
And finally, obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
After obtaining the correspondence in which the service information of the takeout subscription delivery service is classified according to the feature information of the takeout subscription delivery service, that is, after obtaining the first correspondence, the service information of the takeout subscription delivery service may be used as an index, and in the first correspondence, the feature information of the takeout subscription delivery service is obtained.
Step S202: and obtaining the seed user screening condition according to the characteristic information of the service subscription service.
After the characteristic information of the delivery service subscription service is obtained in step S201, the seed user screening condition is obtained according to the characteristic information of the delivery service subscription service.
Specifically, there are various ways to obtain the seed user screening condition according to the characteristic information of the delivery service subscription service, and the first way to obtain the seed user screening condition according to the characteristic information of the delivery service subscription service is described. First, a second corresponding relation between the feature information of the service subscription service and the screening condition of the seed user is established in advance. And then, obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
More specifically, taking the user's takeaway subscription delivery service as an example, the number of days that the user a subscribes to take away once is 7 days a week, and the user a is delivered once a day. And wherein the time interval of delivery times of any two times is not more than twenty-four hours, while the number of comments by the user a for subscribing to the takeaway service is 7. The number of days that user B subscribes to take-out once a week is 5 days, and is delivered once a day. Wherein 5 times are all on Monday through Friday, and wherein the time interval between delivery times of any two subscriptions to take-out is no greater than twenty-four hours, while the number of reviews by user B for subscriptions to take-out services is 4. The number of days that user C subscribes to take-out once a week is 2 days, and is delivered once a day. And wherein the time interval of delivery times of two subscriptions to take-away is greater than forty-eight hours, while the number of reviews by user C for subscriptions to take-away traffic is 1. In the screening of the seed user condition, an average or median of data of the takeaway subscription delivery service of the user a, the user B, and the user C may be used as the seed user screening condition. As a second way to obtain the seed user screening condition according to the feature information of the delivered service subscription service. First, semantic analysis information of the feature information of the delivery service subscription service is obtained according to the feature information of the delivery service subscription service. And then, obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
More specifically, taking the user's takeaway subscription delivery service as an example, the number of days that the user a subscribes to take away once is 7 days a week, and the user a is delivered once a day. And the time interval of the delivery time of any two times of subscribed takeoffs is not more than twenty-four hours, and the number of comments of the user A on the subscribed takeaway service is 7. And analyzing the times of subscribing to take-out, the time interval of delivery time of any two times of subscribing to take-out and the times of commenting on the subscribed take-out service according to the semantic information. Similarly, the number of days that user B subscribes to take-away once a week is 5 days, and is delivered once a day. Wherein 5 days are weekdays of monday through friday, and wherein the time interval between delivery times of any two subscriptions to takeaway is no greater than twenty-four hours, while the number of reviews by user B for subscriptions to takeaway services is 4. And analyzing the times of subscribing to take-out, the time interval of delivery time of any two times of subscribing to take-out and the times of commenting on the subscribed take-out service according to the semantic information. The number of days that user C subscribes to take-out once a week is 2 days, and is delivered once a day. And wherein the time interval of delivery times of two subscriptions to take-away is greater than forty-eight hours, while the number of reviews by user C for subscriptions to take-away traffic is 1. And analyzing the number of days for subscribing to take-out once, the time interval of delivery time for subscribing to take-out twice and the number of comments aiming at the subscription take-out service according to the semantic information.
That is, the seed user screening condition at least includes one of information of the number of days for which the user subscribes to the service subscription service once, information of a time interval for which the user subscribes to the service subscription service, and the number of times for which the user comments on the service subscription service in a feedback manner.
Step S203: and obtaining seed user information delivered to the service subscription service according to the seed user screening conditions.
In step S202, a seed user screening condition is obtained, and seed user information delivered to the service subscription service is obtained according to the seed user screening condition.
Specifically, as a way of obtaining the seed user information of the delivery service subscription service according to the seed user screening condition, the user information that satisfies the seed user screening condition in the feature information of the delivery service subscription service is determined as the seed user information of the delivery service subscription service.
For example, taking the user's takeaway subscription delivery service as an example, the number of days that the user a subscribes to take away once is 7 days a week, and the user a delivers once per day. And the time interval of the delivery time of any two times of subscribed takeoffs is not more than twenty-four hours, and the number of comments of the user A on the subscribed takeaway service is 7. The number of days that user B subscribes to take-out once a week is 5 days, and is delivered once a day. Wherein 5 days are on Monday through Friday, and wherein the time interval between delivery times of any two subscriptions to take-out is no greater than twenty-four hours, while the number of reviews by user B for subscriptions to take-out services is 4. The number of days that user C subscribes to take-out once a week is 2 days, and is delivered once a day. And wherein the time interval of delivery times of two subscriptions to take-away is greater than forty-eight hours, while the number of reviews by user C for subscriptions to take-away traffic is 1. When obtaining the seed user information of the delivery service subscription service, the average number or the median of the user A, the user B and the user C in the data of the take-out subscription delivery service of the user A, the user B and the user C is used as a seed user screening condition. For example, the seed user filtering condition may be a median of three, the number of days subscribing to take-out is 5 times a week, and the time interval between delivery times of any two subscriptions to take-out is not more than twenty-four hours, while the number of reviews for the subscriptions to take-out is 4. The user a and the user B are the seed users meeting the seed user screening condition, and at this time, the user information of the user a and the user B needs to be obtained. In this embodiment, the user information includes user basic information and user extension information. The user basic information refers to general personal information used by the user for the user, and comprises the following steps: at least one of age, gender, location, academic history, marital information. The user extension information refers to at least one of user consumption grade, consumption preference, taste preference and purchase history information. And obtaining the seed user information according to the user basic information and the user extension information. For example, both the user a and the user B belong to white-collar women between 20 and 30 years old, and in the subscription takeout service business, the takeout which is delivered many times is a vegetable salad fat-reducing meal. From the above information, it can be judged that the part of the seed user information is white-collar women between 20 and 30 years old, and the taste preference is fat-reduction meal. Of course, at least one of the seed user's location, academic calendar, marital, consumption level, and purchase history information may also be obtained.
Step S204: and acquiring seed attribute data of seed user information, wherein the seed attribute data is attribute data meeting the screening condition of the seed user.
After the seed user information is acquired in step S203, seed attribute data of the seed user information is acquired according to the seed user information.
As the seed attribute data for obtaining seed user information from seed user information, the following manner may be adopted.
First, a third corresponding relationship between the seed user information and the seed attribute data of the seed user information is established in advance. And then, acquiring seed attribute data of the seed user information according to the seed user information of the service subscription service and the third corresponding relation.
For example, taking the user's takeaway subscription delivery service as an example, the number of days that the user a subscribes to take away once is 7 days a week, and the user a delivers once per day. And the time interval of the delivery time of any two times of subscribed takeoffs is not more than twenty-four hours, and the number of comments of the user A on the subscribed takeaway service is 7. The number of days that user B subscribes to take-out once a week is 5 days, and is delivered once a day. Wherein 5 days are weekdays of monday to friday, and wherein the time interval between delivery times of any two subscriptions to take-out is no greater than twenty-four hours, while the number of reviews by user B for subscriptions to take-out services is 4. The number of days that user C subscribes to take-out once a week is 2 days, and is delivered once a day. And wherein the time interval of delivery times of two subscriptions to take-away is greater than forty-eight hours, while the number of reviews by user C for subscriptions to take-away traffic is 1. In the data of the takeaway subscription delivery service of the user A, the user B and the user C, the seed user information is the days of one takeaway subscription of the user A and the user B, the time interval of delivery time of any two takeaway subscriptions and the number of comments aiming at the takeaway subscription service. The number of days for subscribing to take-out for one time is 7 days per week, the time interval of delivery time of any two times of subscribing to take-out is not more than twenty-four hours, and the number of comments for subscribing to take-out service is 7; and the number of days of subscribing to take-out is 5 days a week, wherein 5 days are weekdays of monday through friday, and wherein the time interval of the delivery times of any two subscriptions to take-out is no greater than twenty-four hours, while the number of reviews for the subscriptions to take-out is 4.
Step S205: and screening out target user information serving as service subscription service delivery from the candidate user information according to the seed attribute data of the seed user information.
After the seed attribute data of the seed user information is acquired in step S204, target user information serving as a service for delivering to a service subscription is screened from the candidate user information.
Specifically, the target user information that is the service subscribed to be delivered is screened from the candidate user information, which may be as described below.
First, candidate user information is obtained. And then, establishing a fourth corresponding relation between the candidate user information and the attribute data of the candidate user information in advance. And obtaining attribute data of the candidate user information according to the candidate user information and the fourth corresponding relation.
After obtaining the attribute data of the candidate user information, screening out the target user information serving as the service subscription service from the candidate user information according to the seed attribute data of the seed user information, wherein the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information may be first calculated. And then, according to the matching degree, screening out target user information serving as the service subscription service from the candidate user information.
As an embodiment of calculating the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information, first, a ratio between the attribute data of the candidate user information and the seed attribute data of the seed user information is calculated. And then, determining the proportion as the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information, or converting the proportion into the matching degree according to the conversion relation between the proportion and the matching degree.
In addition, another way of screening out the target user information as the service subscription service delivery from the candidate user information may be as follows: first, attribute information of candidate user information is obtained. And then, according to the attribute information of the candidate user information and the seed user screening condition, acquiring attribute information matched with the seed user screening condition in the candidate user information as candidate attribute information. And then, according to the candidate attribute information and the fifth corresponding relation between the attribute information and the attribute data, acquiring the attribute data corresponding to the candidate attribute information.
After obtaining the attribute data corresponding to the candidate attribute information, calculating a matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information, which may be in a manner described below. Firstly, the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information is calculated. And then, determining the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information as the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information.
In addition, as the target user information to be the service subscription service is screened from the candidate user information according to the matching degree, the following may be used: and confirming the user information corresponding to the attribute data with the matching degree exceeding the threshold value of the matching degree as the target user information of the service subscription service.
For example, taking the takeaway subscription service of the user as an example, the target user information of the takeaway subscription service is screened from the candidate user information, and the number of times of takeaway and meal outing within one week in the candidate user information may be matched with the seed attribute data of the seed user information, for example, if the number of times of takeaway and meal outing within one week of the user D is 8, and the time interval between any two times of meal does not exceed twenty-four hours, the user D may be considered as the target user. At this time, the relevant user information of the user D can be acquired. And matching the acquired related user information of the user D with the seed user information. For example, such information including age, gender, location, academic history, marital information, consumption rating, consumption preference, taste preference, purchase history information, and seed user information of user D may be compared for a match, and if a match is determined, user D is further determined to be a potential target user.
Specifically, the number of times of taking out and having a meal out of the user D may be obtained from historical order information of a merchant of taking out and having a meal out of the user D.
In the embodiment, the service characteristic information is obtained from the existing service subscription service, the seed user screening condition is obtained according to the service characteristic information, and then the target user information of the service subscription service is screened from a large amount of candidate user information according to the seed attribute data of the seed user screening condition. The user corresponding to the user information screened by the method can be used as a target user of the service subscription service, and the user quantity of the service subscription service is expanded by the method. The seed user information obtained according to the characteristic information of the delivery service subscription service is the user information with higher matching degree with the delivery service subscription service, so that the matching degree of the target user information screened from the candidate user information by using the seed attribute data of the seed user information and the delivery service subscription service is also higher, and the problem that the user quantity of the conventional delivery service subscription service is less is solved.
A second embodiment of the present application provides a service subscription system, as shown in fig. 3, which is a schematic diagram of a service subscription service system according to the second embodiment of the present application, and the system includes: a server 301 and a user terminal 302.
The server 301 is configured to obtain feature information of a delivery service subscription service, where the delivery service subscription service is a service for a user to subscribe to a delivery service for multiple delivery times; obtaining a seed user screening condition according to the characteristic information of the service subscription service; obtaining seed user information of the service subscription service according to the seed user screening condition; acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user; screening target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information; and provide the target user information of the delivery service subscription service to the user terminal 302;
the user terminal 302 is configured to receive target user information of the service subscription service provided by the server 301.
Optionally, the obtaining the characteristic information of the service subscription service includes:
acquiring service information of a service subscription service;
pre-establishing a first corresponding relation between service information of a delivery service subscription service and characteristic information of the delivery service subscription service;
and obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
Optionally, the service subscription characteristic information of the delivery service includes service characteristic information of a delivery service for which one user subscribes for a plurality of delivery times.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
pre-establishing a second corresponding relation between the characteristic information of the service subscription service and the screening condition of the seed user;
and obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
Optionally, the obtaining of the seed user screening condition according to the feature information of the delivery service subscription service includes:
obtaining semantic analysis information of the characteristic information of the delivery service subscription service according to the characteristic information of the delivery service subscription service;
and obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
Optionally, the seed user screening condition at least includes one of information of number of the users subscribed to the delivery service subscription service, information of time interval of the users subscribed to the delivery service subscription service, and number of times of feedback comments made by the users to the delivery service subscription service.
Optionally, the obtaining, according to the seed user screening condition, the seed user information of the service subscription service includes:
and determining the user information meeting the seed user screening condition in the characteristic information of the service subscription service as the seed user information of the service subscription service.
Optionally, the obtaining of the seed attribute data of the seed user information includes:
pre-establishing a third corresponding relation between the seed user information and seed attribute data of the seed user information;
and acquiring seed attribute data of the seed user information according to the seed user information of the service subscription service and the third corresponding relation.
Optionally, the method further includes:
obtaining candidate user information;
pre-establishing a fourth corresponding relation between the candidate user information and the attribute data of the candidate user information;
obtaining attribute data of the candidate user information according to the candidate user information and the fourth corresponding relation;
the step of screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information comprises the following steps:
calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information;
and screening out target user information serving as the service subscription service from the candidate user information according to the matching degree.
Optionally, the calculating the matching degree between the attribute data of the candidate user information and the seed attribute data of the seed user information includes:
calculating a ratio between attribute data of the candidate user information and seed attribute data of the seed user information;
determining the ratio as a degree of match between the attribute data of the candidate user information and the seed attribute data of the seed user information,
or converting the proportion into the matching degree according to the conversion relation between the proportion and the matching degree.
Optionally, the method further includes:
obtaining attribute information of candidate user information;
according to the attribute information of the candidate user information and the seed user screening condition, acquiring attribute information matched with the seed user screening condition in the candidate user information as candidate attribute information;
acquiring attribute data corresponding to the candidate attribute information according to the candidate attribute information and a fifth corresponding relation between the attribute information and the attribute data;
the calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information comprises:
calculating the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information;
and determining the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information as the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information.
Optionally, the screening, according to the matching degree, target user information serving as the service subscription service from candidate user information includes: and confirming the user information corresponding to the attribute data with the matching degree exceeding the threshold value of the matching degree as the target user information of the service subscription service.
A third embodiment of the present application provides an apparatus for acquiring target user information, as shown in fig. 4, which is a schematic diagram of an apparatus for acquiring target user information according to the third embodiment of the present application, where the apparatus includes:
a feature information obtaining unit 401, configured to obtain feature information of a delivery service subscription service, where the delivery service subscription service is a service for a user to subscribe to a delivery service for multiple delivery times;
a screening condition obtaining unit 402, configured to obtain a seed user screening condition according to the feature information of the delivery service subscription service;
a seed user information obtaining unit 403, configured to obtain seed user information of the service subscription service according to the seed user screening condition;
a seed attribute data obtaining unit 404, configured to obtain seed attribute data of the seed user information, where the seed attribute data is attribute data that meets the seed user screening condition;
and a target user information screening unit 405, configured to screen, according to the seed attribute data of the seed user information, target user information serving as the delivery service subscription service from candidate user information.
Optionally, the feature information obtaining unit is specifically configured to:
acquiring service information of a service subscription service;
pre-establishing a first corresponding relation between service information of a delivery service subscription service and characteristic information of the delivery service subscription service;
and obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
Optionally, the service subscription characteristic information of the delivery service includes service characteristic information of a delivery service for which one user subscribes for a plurality of delivery times.
Optionally, the screening condition obtaining unit is specifically configured to:
pre-establishing a second corresponding relation between the characteristic information of the service subscription service and the screening condition of the seed user;
and obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
Optionally, the screening condition obtaining unit is specifically configured to:
obtaining semantic analysis information of the characteristic information of the delivery service subscription service according to the characteristic information of the delivery service subscription service;
and obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
Optionally, the seed user screening condition at least includes one of information of number of the users subscribed to the delivery service subscription service, information of time interval of the users subscribed to the delivery service subscription service, and number of times of feedback comments made by the users to the delivery service subscription service.
Optionally, the seed user information obtaining unit is specifically configured to:
and determining the user information meeting the seed user screening condition in the characteristic information of the service subscription service as the seed user information of the service subscription service.
Optionally, the seed attribute data obtaining unit is specifically configured to:
pre-establishing a third corresponding relation between the seed user information and seed attribute data of the seed user information;
and acquiring seed attribute data of the seed user information according to the seed user information of the service subscription service and the third corresponding relation.
Optionally, the system further includes an attribute data acquiring unit of the candidate user information, where the attribute data acquiring unit of the candidate user information is specifically configured to:
obtaining candidate user information;
pre-establishing a fourth corresponding relation between the candidate user information and the attribute data of the candidate user information;
obtaining attribute data of the candidate user information according to the candidate user information and the fourth corresponding relation;
the target user information screening unit is specifically configured to:
calculating the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information;
and screening out target user information serving as the service subscription service from the candidate user information according to the matching degree.
Optionally, the target user information screening unit is specifically configured to:
calculating a ratio between attribute data of the candidate user information and seed attribute data of the seed user information;
determining the ratio as a degree of match between the attribute data of the candidate user information and the seed attribute data of the seed user information,
or converting the proportion into the matching degree according to the conversion relation between the proportion and the matching degree.
Optionally, the system further includes an attribute data obtaining unit corresponding to the candidate attribute information, where the attribute data obtaining unit corresponding to the candidate attribute information is specifically configured to:
obtaining attribute information of candidate user information;
according to the attribute information of the candidate user information and the seed user screening condition, acquiring attribute information matched with the seed user screening condition in the candidate user information as candidate attribute information;
acquiring attribute data corresponding to the candidate attribute information according to the candidate attribute information and a fifth corresponding relation between the attribute information and the attribute data;
the target user information screening unit is specifically configured to:
calculating the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information;
and determining the matching degree of the attribute data corresponding to the candidate attribute information and the seed attribute data of the seed user information as the matching degree of the attribute data of the candidate user information and the seed attribute data of the seed user information.
Optionally, the target user information screening unit is specifically configured to: and confirming the user information corresponding to the attribute data with the matching degree exceeding the threshold value of the matching degree as the target user information of the service subscription service.
A fourth embodiment of the present application provides an electronic device, as shown in fig. 5, which is a schematic logical structure diagram of the electronic device according to the fourth embodiment of the present application, where the electronic device includes:
a processor 501;
the memory 502 is used for storing the program of the target user information acquisition method and executing the following steps:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
A fifth embodiment of the present application provides a computer storage medium storing a program of an acquisition method of target user information, the program being executed by a processor to perform the steps of:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.
Claims (10)
1. A method for acquiring target user information is characterized by comprising the following steps:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
2. The method of claim 1, wherein obtaining the feature information of the service subscription service comprises:
acquiring service information of a service subscription service;
pre-establishing a first corresponding relation between service information of a delivery service subscription service and characteristic information of the delivery service subscription service;
and obtaining the characteristic information of the delivery service subscription service according to the service information of the delivery service subscription service and the first corresponding relation.
3. The method of claim 1 or 2, wherein the service subscription characteristic information comprises service characteristic information of a service subscribed by a user for a plurality of delivery times.
4. The method of claim 1, wherein obtaining seed user filtering conditions according to the characteristic information of the service subscription service comprises:
pre-establishing a second corresponding relation between the characteristic information of the service subscription service and the screening condition of the seed user;
and obtaining a seed user screening condition according to the characteristic information of the service subscription service and the second corresponding relation.
5. The method of claim 1, wherein obtaining seed user filtering conditions according to the characteristic information of the service subscription service comprises:
obtaining semantic analysis information of the characteristic information of the delivery service subscription service according to the characteristic information of the delivery service subscription service;
and obtaining a seed user screening condition according to the semantic analysis information of the characteristic information of the service subscription service.
6. The method according to claim 4 or 5, wherein the seed user filtering condition at least includes one of information of number of the users subscribed to the delivery service subscription service, information of time interval of the users subscribed to the delivery service subscription service, and number of times of feedback comments made by the users to the delivery service subscription service.
7. A service subscription business system, comprising: a server and a user terminal;
the server is used for obtaining the characteristic information of the delivery service subscription service, wherein the delivery service subscription service is used for subscribing the delivery service of a plurality of delivery times by a user; obtaining a seed user screening condition according to the characteristic information of the service subscription service; obtaining seed user information of the service subscription service according to the seed user screening condition; acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user; screening target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information; and providing the target user information of the service subscription service to the user terminal;
the user terminal is used for receiving the target user information of the service subscription service provided by the server.
8. An apparatus for acquiring information of a target user, comprising:
a characteristic information obtaining unit, configured to obtain characteristic information of a delivery service subscription service, where the delivery service subscription service is a service for a user to subscribe to a delivery service for multiple delivery times;
a screening condition obtaining unit, configured to obtain a seed user screening condition according to the feature information of the delivery service subscription service;
a seed user information obtaining unit, configured to obtain seed user information of the service subscription service according to the seed user screening condition;
a seed attribute data obtaining unit, configured to obtain seed attribute data of the seed user information, where the seed attribute data is attribute data that meets a screening condition of the seed user;
and the target user information screening unit is used for screening the target user information serving as the delivery service subscription service from the candidate user information according to the seed attribute data of the seed user information.
9. An electronic device, comprising:
a processor;
the memory is used for storing the program of the acquisition method of the target user information and executing the following steps:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
10. A computer storage medium storing a program of an acquisition method of target user information, the program being executed by a processor to execute the steps of:
acquiring characteristic information of a delivery service subscription service, wherein the delivery service subscription service is used for subscribing delivery services of a plurality of delivery times by a user;
obtaining a seed user screening condition according to the characteristic information of the service subscription service;
obtaining seed user information of the service subscription service according to the seed user screening condition;
acquiring seed attribute data of the seed user information, wherein the seed attribute data meet the screening condition of the seed user;
and screening out target user information serving as the delivery service subscription service from candidate user information according to the seed attribute data of the seed user information.
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