CN110837899A - WeChat-based theme activity promotion system and method - Google Patents
WeChat-based theme activity promotion system and method Download PDFInfo
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Abstract
The invention relates to a theme activity promotion system based on WeChat, which comprises a background server, a client mobile terminal and a WeChat server, wherein the client mobile terminal, the WeChat server and the background server are in communication connection. The background server comprises a reserved two-dimensional code generating module, a reserved two-dimensional code database and an activity management module. The client mobile terminal comprises an activity reservation page and a WeChat module. The invention also discloses a theme activity promotion method based on WeChat, which comprises the processes of activity reservation, acquisition of a reservation two-dimensional code, public number attention, verification of the reservation two-dimensional code, entry into an activity promotion page and the like. The invention adopts a subject activity promotion system based on a WeChat public number platform, and has the characteristics of platform construction, low maintenance cost and less occupied resources.
Description
Technical Field
The invention relates to a topic activity promotion system and method, in particular to a topic activity promotion system and method based on WeChat, and belongs to the field of internet.
Background
WeChat is an application platform which is provided with instant messaging service for an intelligent terminal and is promoted by Tencent corporation, supports cross-platform rapid sending of voice short messages, videos, pictures and characters through a network, and can also use other service plug-ins. The WeChat public number is an application account number applied by a developer or a merchant on the WeChat public platform, and the merchant can realize all-around communication and interaction with characters, pictures and voice of a specific group on the WeChat platform through the public number. At present, the application of WeChat and its public number is in progress in various industries.
Disclosure of Invention
The invention discloses a novel scheme for a subject activity promotion system and a method based on WeChat, and solves the problems of high construction and maintenance cost and resource occupation of the existing subject activity promotion platform by adopting the subject activity promotion system based on the WeChat public number platform.
The theme activity promotion system based on the WeChat comprises a background server, a client mobile terminal and a WeChat server, wherein the client mobile terminal, the WeChat server and the background server are in communication connection. The background server comprises a reservation two-dimensional code generation module, a reservation two-dimensional code database and an activity management module, wherein the reservation two-dimensional code generation module is used for generating a reservation two-dimensional code, the reservation two-dimensional code database is used for storing and managing the generated reservation two-dimensional code, and the activity management module is used for managing an activity promotion process. The client mobile terminal comprises an activity reservation page and a WeChat module, wherein the activity reservation page is used for reserving and acquiring the reservation two-dimensional code, the WeChat module is used for interacting information with the WeChat server, and the WeChat server is used for interacting information with the background server and the WeChat module of the client mobile terminal.
The invention also discloses a theme activity promotion method based on WeChat, the promotion method is based on a promotion system, the promotion system comprises a background server, a client mobile terminal and a WeChat server, and the client mobile terminal, the WeChat server and the background server are in communication connection. The background server comprises a reserved two-dimensional code generating module, a reserved two-dimensional code database and an activity management module. The client mobile terminal comprises an activity reservation page and a WeChat module. The method comprises the following steps: the client applies for activity reservation to the background server through the activity reservation page, the reservation two-dimensional code generating module generates a reservation two-dimensional code according to the application information of the client and then respectively sends the reservation two-dimensional code to the reservation two-dimensional code database and the activity reservation page, the client scans the public number appointed by the background server through the micro-messaging module, the client inputs the reservation two-dimensional code in the reservation two-dimensional code verification window after entering the appointed public number concerned and sends the reservation two-dimensional code to the micro-messaging server, the micro-messaging server sends the received reservation two-dimensional code information to the background server, the background server compares the received reservation two-dimensional code with the information in the reservation two-dimensional code database, the background server sends verification success information to the micro-messaging server according to the comparison result and simultaneously gives a value to the reservation two-dimensional code which is compared to be consistent to be invalid, and the micro-messaging server refreshes the, and the background server sends verification failure information to the WeChat server according to the inconsistent comparison result, and the WeChat server sends the received verification failure information to the appointed public number page for display.
The background server of the method further comprises a role poster template database and a client input information database, wherein a role selection drop-down frame, a text information input frame and an audio-visual information input frame are arranged on the activity promotion page, a client entering the activity promotion page selects the role of the client in the activity through the role selection drop-down frame, the client inputs text information and audio-visual information through the text information input frame and the audio-visual information input frame and stores the audio-visual information into the client input information database, an activity management module calls a poster template of the corresponding role from the role poster template database according to the role selected by the client, the activity management module calls the text uploaded by the corresponding client from the client input information database, the audio-visual information is combined with the poster template to generate an activity poster which is sent to the activity promotion page, and the client stores and/or shares the activity poster.
Furthermore, the background server of the method further comprises a poster editing module, a poster editing window is further arranged on the activity promotion page, a customer calls the poster editing module through the poster editing window to edit specified graphic information on a set position of the activity poster and then shares the graphic information with friends in a friend circle, the friends in the friend circle edit the specified graphic information in a specified editing area after entering the activity page through shared links, and the activity management module compares the specified graphic information edited by the customer with the specified graphic information edited by friends in the friend circle to obtain similarity judgment information and then sends the similarity judgment information to the activity promotion page to display.
Furthermore, the activity management module of the scheme sorts the obtained similarity judgment information according to a set algorithm rule to generate a statistical form to be displayed on the activity promotion page.
The topic activity promotion system and method based on the WeChat adopt the topic activity promotion system based on the WeChat public number platform, and have the characteristics of platform construction, low maintenance cost and less occupied resources.
Drawings
FIG. 1 is a schematic diagram of a WeChat-based subject matter campaign promotion system.
Detailed Description
The theme activity promotion system based on the WeChat comprises a background server, a client mobile terminal and a WeChat server, wherein the client mobile terminal, the WeChat server and the background server are in communication connection. The background server comprises a reservation two-dimensional code generation module, a reservation two-dimensional code database and an activity management module, wherein the reservation two-dimensional code generation module is used for generating a reservation two-dimensional code, the reservation two-dimensional code database is used for storing and managing the generated reservation two-dimensional code, and the activity management module is used for managing an activity promotion process. The client mobile terminal comprises an activity reservation page and a WeChat module, wherein the activity reservation page is used for reserving and acquiring the reservation two-dimensional code, the WeChat module is used for interacting information with the WeChat server, and the WeChat server is used for interacting information with the background server and the WeChat module of the client mobile terminal. According to the scheme, the information interaction among the background server, the WeChat server and the client mobile terminal is adopted to complete client reservation and log in the WeChat-based theme activity promotion platform, authenticity of identity information of personnel participating in activity promotion is guaranteed, and efficiency of activity promotion management is improved.
The invention also discloses a theme activity promotion method based on WeChat, the promotion method is based on a promotion system, the promotion system comprises a background server, a client mobile terminal and a WeChat server, and the client mobile terminal, the WeChat server and the background server are in communication connection. The background server comprises a reserved two-dimensional code generating module, a reserved two-dimensional code database and an activity management module. The client mobile terminal comprises an activity reservation page and a WeChat module. The method comprises the following steps: the client applies for activity reservation to the background server through the activity reservation page, the reservation two-dimensional code generating module generates a reservation two-dimensional code according to the application information of the client and then respectively sends the reservation two-dimensional code to the reservation two-dimensional code database and the activity reservation page, the client scans the public number appointed by the background server through the micro-messaging module, the client inputs the reservation two-dimensional code in the reservation two-dimensional code verification window after entering the appointed public number concerned and sends the reservation two-dimensional code to the micro-messaging server, the micro-messaging server sends the received reservation two-dimensional code information to the background server, the background server compares the received reservation two-dimensional code with the information in the reservation two-dimensional code database, the background server sends verification success information to the micro-messaging server according to the comparison result and simultaneously gives a value to the reservation two-dimensional code which is compared to be consistent to be invalid, and the micro-messaging server refreshes the, and the background server sends verification failure information to the WeChat server according to the inconsistent comparison result, and the WeChat server sends the received verification failure information to the appointed public number page for display. According to the scheme, the subject activity promotion system based on the WeChat public number platform is adopted, and a client pays attention to the specified public number by scanning a code and then guarantees authenticity of identity information through a verification function of the public number, so that reservation and login management efficiency is effectively improved, management bugs are avoided, and platform building and maintenance costs are saved.
In order to realize the promotion of the theme activity by the participants, the background server of the method also comprises a role poster template database and a client input information database, a role selection drop-down box, a text information input box and an audio-visual information input box are arranged on the activity promotion page, a client entering the activity promotion page selects the role of the client in the activity through the role selection drop-down box, the client inputs the text information through the text information input box, the video information input box inputs text information and video information and stores the text information and the video information in the client input information database, the activity management module calls poster templates of corresponding roles from the role poster template database according to the roles selected by clients, the activity management module calls texts and video information uploaded by corresponding clients from the client input information database and combines the poster templates to generate activity posters which are sent to the activity promotion page, and the clients store and/or share the activity posters.
Based on the scheme, in order to enhance the interactive experience of the promotion activity participants, the activity objects and friends in the circle of friends, the background server of the method further comprises a poster editing module, a poster editing window is further arranged on the activity promotion page, a customer calls the poster editing module through the poster editing window to edit the specified graphic information on the set position of the activity poster and then shares the same with the friends in the circle of friends, the friends in the circle of friends enter the activity page through shared links and then edit the specified graphic information in the specified editing area, and the activity management module compares the specified graphic information edited by the customer with the specified graphic information edited by the friends in the circle of friends to obtain similarity judgment information and then sends the similarity judgment information to the activity promotion page to be displayed. Further, in order to facilitate the participants to know the interaction effect of the activity promotion, the activity management module of the scheme sorts the obtained similarity judgment information according to a set algorithm rule to generate a statistical table to be displayed on the activity promotion page.
Based on the above scheme, other modules and algorithms adopted for implementing the process of the scheme may all use existing schemes commonly used in the field, and may also use schemes specially designed according to specific requirements.
According to the theme activity promotion system and method based on the WeChat, the theme activity promotion system based on the WeChat public number platform is adopted, the establishment and maintenance cost of the theme activity promotion platform is reduced, meanwhile, participants upload image-text influence information by taking specific roles as backgrounds and are combined with role poster templates carried by the system to generate activity posters, the activity promotion experience is improved by adopting an interaction mode of the participants and sharers, and the effect of theme activity promotion is further improved. Based on the characteristics, compared with the existing similar scheme, the topic activity promotion system and method based on WeChat have outstanding substantive characteristics and remarkable progress.
The subject activity promotion system and method based on WeChat is not limited to the content disclosed in the specific embodiments, the technical solutions presented in the examples can be extended based on the understanding of those skilled in the art, and the simple alternatives made by those skilled in the art according to the present solution in combination with the common general knowledge also belong to the scope of the present solution.
Claims (5)
1. A topic activity promotion system based on WeChat is characterized by comprising a background server, a client mobile terminal and a WeChat server, the client mobile terminal, the WeChat server and the background server are in communication connection, the background server comprises a reserved two-dimensional code generating module, a reserved two-dimensional code database and an activity management module, the reservation two-dimensional code generating module is used for generating a reservation two-dimensional code, the reservation two-dimensional code database is used for storing and managing the generated reservation two-dimensional code, the activity management module is used for managing the activity promotion process, the client mobile terminal comprises an activity reservation page and a WeChat module, the activity reservation page is used for reserving and acquiring a reservation two-dimensional code, the WeChat module is used for interacting information with the WeChat server, and the WeChat server is used for interacting information with the WeChat modules of the background server and the client mobile terminal.
2. A theme activity promotion method based on WeChat is based on a promotion system, the promotion system comprises a background server, a client mobile terminal and a WeChat server, the client mobile terminal, the WeChat server and the background server are in communication connection, the background server comprises a reservation two-dimensional code generation module, a reservation two-dimensional code database and an activity management module, the client mobile terminal comprises an activity reservation page and a WeChat module, and the method is characterized by comprising the following steps:
the client applies for activity reservation to the background server through the activity reservation page, the reservation two-dimensional code generating module generates a reservation two-dimensional code according to the application information of the client and then respectively sends the reservation two-dimensional code to the reservation two-dimensional code database and the activity reservation page, the client scans the public number appointed by the background server through the micro-messaging module, the client inputs the reservation two-dimensional code in the reservation two-dimensional code verification window after entering the appointed public number concerned and sends the reservation two-dimensional code to the micro-messaging server, the micro-messaging server sends the received reservation two-dimensional code information to the background server, the background server compares the received reservation two-dimensional code with the information in the reservation two-dimensional code database, the background server sends verification success information to the micro-messaging server according to the comparison result and simultaneously gives a value to the reservation two-dimensional code which is compared to be consistent to be invalid, and the micro-messaging server refreshes the, and the background server sends verification failure information to the WeChat server according to the inconsistent comparison result, and the WeChat server sends the received verification failure information to the appointed public number page for display.
3. The WeChat-based theme activity promotion method according to claim 2, wherein the background server further comprises a role poster template database and a customer input information database, the activity promotion page is provided with a role selection drop-down box, a text information input box and an audio-visual information input box, a customer entering the activity promotion page selects his own role in the activity through the role selection drop-down box, the customer inputs text information and audio-visual information through the text information input box and the audio-visual information input box and stores the text information and the audio-visual information into the customer input information database, the activity management module calls a poster template of a corresponding role from the role poster template database according to the role selected by the customer, the activity management module calls a text uploaded by the corresponding customer from the customer input information database, combines the audio-visual information with the poster template to generate an activity poster template and sends the activity poster template to the activity promotion page, the customer saves and/or shares the active poster.
4. The WeChat-based theme activity promotion method according to claim 3, wherein the background server further comprises a poster editing module, the activity promotion page is further provided with a poster editing window, a customer calls the poster editing module through the poster editing window to edit specified graphic information on a set part of the activity poster and then shares the graphic information with friends in a circle of friends, the friends in the circle of friends edit the specified graphic information in a specified editing area after entering the activity page through a shared link, and the activity management module compares the specified graphic information edited by the customer with the specified graphic information edited by friends in the circle of friends to obtain similarity judgment information and then sends the similarity judgment information to the activity promotion page to be displayed.
5. The WeChat-based subject activity popularization method according to claim 4, wherein the activity management module sorts the obtained similarity judgment information according to a set algorithm rule to generate a statistical table to be displayed on the activity popularization page.
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| CN201810932341.0A CN110837899A (en) | 2018-08-16 | 2018-08-16 | WeChat-based theme activity promotion system and method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112700276A (en) * | 2020-12-30 | 2021-04-23 | 北京博瑞彤芸科技股份有限公司 | Method and system for intelligently realizing marketing activities |
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