CN110753102B - Service information pushing method and device based on geomagnetism - Google Patents
Service information pushing method and device based on geomagnetism Download PDFInfo
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Abstract
The embodiment of the invention discloses a geomagnetic-based service information pushing method and a geomagnetic-based service information pushing device. Wherein, the method comprises the following steps: acquiring user geomagnetic data reported by a geomagnetic sensor of terminal equipment in real time, and recording reporting time; analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data; drawing a user activity path according to the reporting time and the user geographical position information; judging whether to trigger service information pushing according to the user activity path; if yes, generating information to be served based on the user geographic position information, pushing the information to be served to a merchant terminal, so that a merchant provides services for users according to the information to be served, developing and expanding additional functions of the merchant terminal application, and finally obtaining the information to be served by the merchant terminal application through collecting geomagnetic data, analyzing and processing the geomagnetic data, thus the service requirements of the offline entity are met in a targeted manner, and the service quality of the offline entity is further improved through the expansion of the online function.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a service information pushing method and device based on geomagnetism.
Background
With the development of internet e-commerce technology, combining offline entities with online applications becomes one of the major e-commerce development directions at present.
In the prior art, the application of the merchant end can be integrated with the offline entity, so as to realize online operation of the offline service, taking an offline merchant circle or a complex as an example, the application of the merchant end in the prior art can complete online functions such as platform management, transaction circulation and the like through interaction with a merchant circle platform server, however, the functions are only basic functions for realizing management and transaction, besides the basic functions, the offline entity has more service requirements, and how to develop and expand the additional functions of the application of the merchant end to meet the more service requirements of the offline entity in a targeted manner becomes one of the technical problems to be solved in the prior art.
Disclosure of Invention
In view of the above problems, embodiments of the present invention are proposed to provide a geomagnetic-based service information push method and apparatus that overcome or at least partially solve the above problems.
According to an aspect of an embodiment of the present invention, there is provided a geomagnetic-based service information push method, including:
acquiring user geomagnetic data reported by a geomagnetic sensor of terminal equipment in real time, and recording reporting time;
analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data;
drawing a user activity path according to the reporting time and the user geographical position information;
judging whether to trigger service information pushing according to the user activity path;
if yes, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served.
Optionally, the generating information to be served based on the user geographical location information further comprises:
determining article display coordinates corresponding to the user geographical location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location;
voice service information or text service information containing the item display coordinates is generated.
Optionally, the generating information to be served based on the user geographical location information further comprises:
the method comprises the steps of obtaining a store map and generating information to be served containing the store map, wherein the user geographic position information is marked in the store map in a preset marking mode.
Optionally, the analyzing the user geomagnetic data to obtain user geographical location information corresponding to the user geomagnetic data further includes:
matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data;
and inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain the user geographical position information.
Optionally, the determining whether to trigger service information pushing according to the user activity path further includes:
if the user activity path is a fixed area, judging whether the user residence time is greater than or equal to a preset time threshold value;
and if the user residence time is greater than or equal to a preset time threshold, determining to trigger service information pushing.
Optionally, the determining whether to trigger service information pushing according to the user activity path further includes:
judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value or not;
if yes, determining to trigger service information pushing.
According to another aspect of the embodiments of the present invention, there is provided a method for displaying service information based on geomagnetism, including:
acquiring information to be served pushed by a server, wherein the information to be served is information containing a user geographical position generated by analyzing user geomagnetic data reported by a geomagnetic sensor of terminal equipment;
and displaying the information to be served at a preset position of the merchant information page so that the merchant provides services for the user according to the displayed information to be served.
Optionally, the information to be served includes article display coordinates corresponding to the user geographical location information, where the article display coordinates include: store area, shelf location, and/or item location.
Optionally, the information to be served includes a store map marked with the user geographical location information in a preset marking manner.
According to another aspect of embodiments of the present invention, there is provided a geomagnetic-based service information push apparatus, including:
the acquisition module is suitable for acquiring user geomagnetic data reported by a geomagnetic sensor of the terminal equipment in real time and recording reporting time;
the analysis module is suitable for analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data;
the drawing module is suitable for drawing a user activity path according to the reporting time and the user geographical position information;
the judging module is suitable for judging whether to trigger service information pushing according to the user activity path;
and the pushing module is suitable for generating information to be served based on the user geographical position information if service information pushing is triggered, and pushing the information to be served to the merchant terminal so that the merchant can provide services for the user according to the information to be served.
Optionally, the push module is further adapted to: determining article display coordinates corresponding to the user geographical location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location;
voice service information or text service information containing the item display coordinates is generated.
Optionally, the push module is further adapted to: the method comprises the steps of obtaining a store map and generating information to be served containing the store map, wherein the user geographic position information is marked in the store map in a preset marking mode.
Optionally, the parsing module is further adapted to: matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data;
and inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain the user geographical position information.
Optionally, the determining module is further adapted to: if the user activity path is a fixed area, judging whether the user residence time is greater than or equal to a preset time threshold value;
and if the user residence time is greater than or equal to a preset time threshold, determining to trigger service information pushing.
Optionally, the determining module is further adapted to: judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value or not; if yes, determining to trigger service information pushing.
According to another aspect of an embodiment of the present invention, there is provided a geomagnetic-based service information presentation apparatus including:
the acquisition module is suitable for acquiring information to be served pushed by the server, wherein the information to be served is information which is generated by analyzing user geomagnetic data reported by a geomagnetic sensor of the terminal equipment and contains the geographic position of the user;
and the display module is suitable for displaying the information to be served at a preset position of the merchant information page so that the merchant can provide services for the user according to the displayed information to be served.
Optionally, the information to be served includes article display coordinates corresponding to the user geographical location information, where the article display coordinates include: store area, shelf location, and/or item location.
Optionally, the information to be served includes a store map marked with the user geographical location information in a preset marking manner.
According to still another aspect of an embodiment of the present invention, there is provided a computing device including: the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the geomagnetic-based service information pushing method.
According to a further aspect of the embodiments of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the geomagnetic-based service information push method.
According to yet another aspect of embodiments of the present invention, there is provided a computing device including: the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the geomagnetic-based service information presentation method.
According to a further aspect of the embodiments of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the geomagnetic-based service information presentation method.
According to the scheme provided by the embodiment of the invention, the user geomagnetic data reported by the geomagnetic sensor of the terminal equipment is acquired in real time, and the reporting time is recorded; analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data; drawing a user activity path according to the reporting time and the user geographical position information; judging whether to trigger service information pushing according to the user activity path; if yes, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served. Based on the scheme provided by the embodiment of the invention, the additional function of the merchant application is developed and expanded, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by expanding the online function.
The foregoing description is only an overview of the technical solutions of the embodiments of the present invention, and the embodiments of the present invention can be implemented according to the content of the description in order to make the technical means of the embodiments of the present invention more clearly understood, and the detailed description of the embodiments of the present invention is provided below in order to make the foregoing and other objects, features, and advantages of the embodiments of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the embodiments of the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating a geomagnetic-based service information push method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating a geomagnetic-based service information push method according to another embodiment of the present invention;
fig. 3 is a flowchart illustrating a geomagnetic-based service information presentation method according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram illustrating a geomagnetic-based service information push apparatus according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram showing a geomagnetic-based service information presentation apparatus according to one embodiment of the present invention;
FIG. 6 shows a schematic structural diagram of a computing device according to one embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art.
Fig. 1 is a flowchart illustrating a geomagnetic-based service information push method according to an embodiment of the present invention. As shown in fig. 1, the method comprises the steps of:
step S101, acquiring user geomagnetic data reported by a geomagnetic sensor of the terminal equipment in real time, and recording reporting time.
Geomagnetism, also known as the "earth magnetic field" or "geomagnetic field", refers to a magnetic field spatially distributed around the earth. The geomagnetic field is an inherent natural physical characteristic of the earth, and geomagnetic data and geographic coordinates have a certain corresponding relation, so that the geomagnetic field can be positioned possibly. Magnetic articles such as a steel bar structure of a building, a goods shelf in a store, an indoor electrified circuit and the like can influence an indoor geomagnetic field and change the form close to the geomagnetic field, but because the positions of the structural equipment have short-term invariance, a relatively stable magnetic field exists indoors, the magnetic field has different directions and sizes at different indoor positions, indoor positioning can be completed by utilizing the indoor geomagnetic field, and service information pushing can be realized by tracking the indoor position of a user. This embodiment adopts earth magnetism data to realize indoor location rather than adopting positioning methods such as GPS to fix a position because positioning methods such as GPS can't accomplish accurate location indoor, influences the result of use of service information propelling movement.
At least one geomagnetic sensor is installed on a currently common terminal device, such as a mobile phone, a tablet computer, and the like, so that after a user enters a store, the geomagnetic sensor of the terminal device can be used to collect user geomagnetic data of the user at the position of the store, such as the geomagnetic field intensity of the position, the geomagnetic sensor of the terminal device reports the collected user geomagnetic data to a server, such as reporting the user geomagnetic data by the geomagnetic sensor every second, the server obtains the user geomagnetic data reported by the geomagnetic sensor of the terminal device in real time, and records reporting time corresponding to the user geomagnetic data.
Step S102, analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data.
For convenience of subsequent analysis, after the user geomagnetic data is acquired, the user geomagnetic data needs to be converted into geographic coordinates, and specifically, the user geomagnetic data is analyzed to obtain user geographic position information corresponding to the user geomagnetic data, wherein the user geographic position information represents the position of the user in a store.
And step S103, drawing a user activity path according to the reporting time and the user geographical position information.
The user geographic position information is a single geographic coordinate, the single user geographic position information cannot be used for any analysis, and the multiple user geographic position information has a certain analysis value when being combined together, so that after the user geographic position information is obtained, a user activity path is drawn in combination with the reporting time, for example, the user geographic position information is connected in series according to the reporting time to obtain the user activity path, wherein the user activity path reflects the activity condition of a user in a store, for example, the behavior of the user in the store.
Step S104, determining whether to trigger service information pushing according to the user activity path, if yes, executing step S105.
After the user activity path is drawn by using the method in step S103, the drawn user activity path is analyzed, and whether the user has an intention to purchase an item in the store is determined by analyzing the user activity path, in general, when the user wants to purchase an item in the store, the time that the user stays in one area is longer to know the information of the item, or the user may not immediately decide to purchase the item a, but the user walks around to know other items in the store, for example, after the item B, the user may return to the original item a, the behaviors of the user all indicate that the user has an intention to purchase the item to some extent, and all the behaviors of the user can be reflected in the user activity path, and therefore, whether to trigger service information push can be determined according to the user activity path.
By analyzing the user activity path, under the condition that the user is determined to have purchase intention, the service information pushing can be determined to be triggered; in the case where it is determined that the user does not have a purchase intention, it may be determined that the service information push is not triggered.
And step S105, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served.
In the case that it is determined according to step S104 that service information push is triggered, the service end generates a piece of information to be served, where the information to be served includes user geographical location information, where the user geographical location information indicates where the user is currently located in the store, pushes the generated information to be served to the merchant end, and the merchant determines the current location of the user according to the received information to be served, and then provides corresponding services to the user, for example, assigns corresponding service staff to the location of the user to serve the user, such as explaining article information.
According to the method provided by the embodiment of the invention, the user geomagnetic data reported by the geomagnetic sensor of the terminal equipment is acquired in real time, and the reporting time is recorded; analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data; drawing a user activity path according to the reporting time and the user geographical position information; judging whether to trigger service information pushing according to the user activity path; if yes, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served. Based on the scheme provided by the embodiment of the invention, the additional function of the merchant application is developed and expanded, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by expanding the online function.
Fig. 2 is a flowchart illustrating a geomagnetic-based service information push method according to another embodiment of the present invention. As shown in fig. 2, the method comprises the steps of:
step S201, obtaining user geomagnetic data reported by a geomagnetic sensor of the terminal device in real time, and recording reporting time.
Step S201 in the embodiment shown in fig. 2 is similar to step S101 in the embodiment shown in fig. 1, and is not repeated here.
In an optional implementation manner of the present invention, the user geomagnetic data may also be reported to the server through a small program embedded in the application program and capable of implementing indoor positioning and navigation, the application program is installed on the terminal device, after the user enters the room, a geomagnetic sensor of the terminal device collects the user geomagnetic data and transmits the user geomagnetic data to the small program, and the small program reports the user geomagnetic data to the server.
Step S202, matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data.
Although the magnetic objects such as the steel bar structure of the building, the goods shelves in the store, the indoor electrified circuit and the like can influence the indoor geomagnetic field and change the form close to the geomagnetic field, because the positions of the structural devices have short-term invariance, a relatively stable magnetic field exists indoors, and the influence of the personnel walking or staying indoors on the indoor geomagnetic field can be ignored. Based on the characteristic, the geomagnetic data of the stores at each position of the store can be constructed in advance for one store, and the geomagnetic reference map of the store can be constructed.
After a geomagnetic sensor of the terminal equipment reports user geomagnetic data, the server analyzes the reported user geomagnetic data, mainly matches the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference graph, and determines store geomagnetic data corresponding to the user geomagnetic data through matching, wherein the determination of the store geomagnetic data is used for subsequently determining geographical coordinates of the user in the store.
Step S203, inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain user geographic position information.
After the store geomagnetic reference map is constructed in advance, a mapping relationship between the store geomagnetic reference map and a store map needs to be established in advance, where the mapping relationship is embodied in a way that store geographic coordinates in the store map correspond to store geomagnetic data in the store geomagnetic reference map one by one, and the store geographic coordinates can be determined according to the store geomagnetic data, or the store geomagnetic data can be determined according to the store geographic coordinates, where the store map can be a plane map or a satellite map.
After the store geomagnetic data is obtained in step S202, a store map having a mapping relationship with the store geomagnetic reference map is queried according to the store geomagnetic data, and store geographical coordinates corresponding to the store geomagnetic data are obtained, where the obtained store geographical coordinates are the user geographical position information.
And step S204, drawing a user activity path according to the reporting time and the user geographical position information.
Step S204 in the embodiment shown in fig. 2 is similar to step S103 in the embodiment shown in fig. 1, and is not repeated here.
In real life, after a user enters a store, the user may move in a small area, and the situation can be considered that the user moves in a fixed area; certainly, the activity of the user in the fixed area is only embodied by one behavior of the user after entering the store, and many times, the user can walk around in the store to know more articles in the store after entering the store, and the behaviors of the user can be embodied in the drawn activity path of the user. Therefore, whether the user has a purchase intention for the items in the store can be determined by analyzing the user activity path, and then whether the service information push is triggered can be determined.
Generally, when a user wants to purchase an item in a store, the user stays in an area for a long time to know information about the item, or the user may not immediately decide to purchase the item a, but after the user walks around to know other items, for example, the item B, the user may return to the original item a, and these behaviors of the user indicate that the user has a purchase intention for the item to some extent.
Specifically, the method in step S205-step S207 may be utilized to determine whether to trigger the service information push:
step S205, if the user activity path is a fixed area, determining whether the user staying time is greater than or equal to a preset time threshold, if so, executing step S207; if not, the method ends.
If the drawn user activity path is concentrated in a certain area, it may be determined that the user activity path is a fixed area, at this time, corresponding reporting time may be accumulated to obtain accumulated time, in this embodiment, the accumulated time may be referred to as user staying time, the user staying time refers to a time during which the user stays in the fixed area, after the user staying time is obtained, the user staying time is compared with a preset time threshold, and if the user staying time is greater than or equal to the preset time threshold, it is determined that the user is a user with a purchase intention, and it is determined that service information push is triggered; and if the user residence time is less than the preset time threshold, determining that the user is a user without purchasing intention, and not triggering service information push.
The preset time threshold is set according to practical experience, for example, the preset time threshold may refer to a staying time of a user who has a purchasing behavior in a real life in an area, and is, for example, 3 minutes or 5 minutes, which is only an example and does not have any limiting effect.
Step S206, judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value, if so, executing step S207; if not, the method ends.
Each article occupies a certain space, that is, each article corresponds to its own article area, and when the user walks in the store, the user passes through the article area, and if the user activity path drawn according to step S204 is an action track, the following statistics can be performed: counting the coincidence times of the user activity path and any article area, then comparing the coincidence times of the user activity path and any article area with a preset time threshold, if the coincidence times of the user activity path and any article area is greater than or equal to the preset time threshold, determining that the user is a user with a purchase intention, and determining to trigger service information pushing; if the coincidence frequency of the user activity path and any article area is smaller than a preset frequency threshold value, the user is determined to be a user without purchase intention, and service information pushing cannot be triggered.
The preset number threshold is set according to actual experience, for example, the number of user walks with purchasing behavior in real life may be referred to, and the preset number threshold is, for example, 3 or 5, which is only an example and does not have any limiting effect.
Step S207, determining to trigger service information push.
By analyzing the user activity path, under the condition that the user is determined to have purchase intention, the service information pushing can be determined to be triggered; in the case that it is determined that the user does not have a purchase intention, it may be determined that the service information push is not triggered, and the method ends.
Step S208, determining the article display coordinates corresponding to the user geographical location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location.
In actual life, a store can divide the store into a plurality of areas according to sold articles, a plurality of shelves can be placed in each area, and in general, service personnel in the store can clearly know the placement positions of the articles in the store, such as store areas where the articles are located, shelf positions, and the like, so that information to be served including article display coordinates can be generated, specifically, a mapping relation between store geographic coordinates and article display coordinates is established in advance, and in the case of determining to trigger service information push, article display coordinates having a mapping relation with user geographic position information are searched, wherein the article display coordinates include: store area, shelf location, and/or item location.
Step S209, generating information to be served containing the article display coordinates, and pushing the information to be served to the merchant terminal so that the merchant provides services for the user according to the information to be served, wherein the information to be served is voice service information or text service information.
In order to enable a user to enjoy services as soon as possible and enable the user to enjoy better services, after the user display coordinates are determined, information to be served containing the item display coordinates is generated, the generated information to be served is pushed to a merchant terminal, the merchant determines the current position of the user according to the received information to be served, and then corresponding services are provided for the user, for example, corresponding service personnel are assigned to the position of the user to serve the user, for example, the item information is explained.
In an optional embodiment of the present invention, other forms of information to be serviced may also be generated, for example, a store map may be embedded in the information to be serviced, specifically, the store map is obtained, the current location of the user is marked in the store map, for example, the geographical location information of the user is marked in the store map in a red dot manner or a small person manner, and then the information to be serviced including the store map is generated. By generating the information to be served containing the store map, the merchant can conveniently and clearly determine the current position of the user, so that service personnel can be conveniently assigned. Optionally, information of an item concerned by the user, such as an item location, may be listed in the information to be served, so that the user may be provided with a service in a targeted manner.
The geomagnetic-based service information pushing method provided by the embodiment of the invention is suitable for places such as supermarkets and clothing stores where services need to be provided for users.
According to the method provided by the embodiment of the invention, firstly, the development and the expansion of the additional function of the merchant application are realized, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by the expansion of the online function; on the basis of realizing the effects of development, expansion and the like of the accessory function, the information to be served containing the article display coordinates is generated and pushed to the merchant end, so that more accurate positioning is realized, the merchant can arrange service personnel in time according to the information to be served to provide services for users, and the effects of further improving the service efficiency of the off-line entity and the like are realized.
Fig. 3 is a flowchart illustrating a geomagnetic-based service information presentation method according to an embodiment of the present invention. As shown in fig. 3, the method comprises the steps of:
step S301, obtaining information to be serviced pushed by the service end, where the information to be serviced is information including a user geographical location generated by analyzing user geomagnetic data reported by a geomagnetic sensor of the terminal device.
The execution subject of this implementation is merchant-side application, the server generates information to be served based on the method in the embodiment shown in fig. 1 or fig. 2, and pushes the generated information to be served to the merchant-side application, and the merchant-side application acquires the information to be served pushed by the server. The information to be served is information which is generated by analyzing user geomagnetic data reported by a geomagnetic sensor of the terminal equipment and contains the user geographical position.
Step S302, displaying the information to be served at a preset position of the merchant information page, so that the merchant provides services for the user according to the displayed information to be served.
After the business user side application acquires the information to be pushed, the information to be served is displayed at a preset position of a business information page, for example, the information to be served can be displayed in a pop-up window mode, and after the business user sees the information to be served, the business user can provide services for users at corresponding positions based on the displayed information to be served.
In an optional embodiment of the present invention, in order to further improve the service quality of the offline entity, the information to be served may include an article display coordinate corresponding to the user geographic location information, where the article display coordinate includes: the method and the system have the advantages that the shop area, the shelf position and/or the article position, or the service information comprises the shop map marked with the user geographical position information in a preset marking mode, so that the merchant can conveniently confirm the position of the user, the user can arrive at the position as soon as possible, and the service is provided for the user in time.
According to the method provided by the embodiment of the invention, the information to be served pushed by the server is obtained, wherein the information to be served is generated by analyzing the user geomagnetic data reported by the geomagnetic sensor of the terminal equipment and contains the user geographical position; and displaying the information to be served at a preset position of the merchant information page so that the merchant provides services for the user according to the displayed information to be served. Based on the scheme provided by the embodiment of the invention, the additional function of the merchant application is developed and expanded, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by expanding the online function.
Fig. 4 is a schematic structural diagram illustrating a geomagnetic-based service information push apparatus according to an embodiment of the present invention. As shown in fig. 4, the apparatus includes: the device comprises an acquisition module 401, an analysis module 402, a drawing module 403, a judgment module 404 and a pushing module 405.
The acquisition module 401 is adapted to acquire user geomagnetic data reported by a geomagnetic sensor of the terminal device in real time and record reporting time;
an analysis module 402, adapted to analyze the user geomagnetic data to obtain user geographical location information corresponding to the user geomagnetic data;
the drawing module 403 is adapted to draw a user activity path according to the reporting time and the user geographical location information;
a judging module 404, adapted to judge whether to trigger service information push according to the user activity path;
the pushing module 405 is adapted to generate information to be served based on the user geographical location information if service information pushing is triggered, and push the information to be served to the merchant side so that the merchant provides services to the user according to the information to be served.
Optionally, the pushing module 405 is further adapted to: determining article display coordinates corresponding to the user geographical location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location;
voice service information or text service information containing the item display coordinates is generated.
Optionally, the pushing module 405 is further adapted to: the method comprises the steps of obtaining a store map and generating information to be served containing the store map, wherein the user geographic position information is marked in the store map in a preset marking mode.
Optionally, the parsing module 402 is further adapted to: matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data;
and inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain the user geographical position information.
Optionally, the determining module 404 is further adapted to: if the user activity path is a fixed area, judging whether the user residence time is greater than or equal to a preset time threshold value;
and if the user residence time is greater than or equal to a preset time threshold, determining to trigger service information pushing.
Optionally, the determining module 404 is further adapted to: judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value or not; if yes, determining to trigger service information pushing.
According to the device provided by the embodiment of the invention, the user geomagnetic data reported by the geomagnetic sensor of the terminal equipment is acquired in real time, and the reporting time is recorded; analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data; drawing a user activity path according to the reporting time and the user geographical position information; judging whether to trigger service information pushing according to the user activity path; if yes, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served. Based on the scheme provided by the embodiment of the invention, the additional function of the merchant application is developed and expanded, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by expanding the online function.
Fig. 5 is a schematic structural diagram illustrating a geomagnetic-based service information presentation apparatus according to one embodiment of the present invention. As shown in fig. 5, the apparatus includes: an acquisition module 501 and a presentation module 502.
The acquiring module 501 is adapted to acquire information to be serviced pushed by a server, where the information to be serviced is information including a user geographical location generated by analyzing user geomagnetic data reported by a geomagnetic sensor of a terminal device;
the displaying module 502 is adapted to display the information to be serviced at a preset position of the merchant information page, so that the merchant provides services to the user according to the displayed information to be serviced.
Optionally, the information to be served includes article display coordinates corresponding to the user geographical location information, where the article display coordinates include: store area, shelf location, and/or item location.
Optionally, the information to be served includes a store map marked with the user geographical location information in a preset marking manner.
According to the device provided by the embodiment of the invention, the information to be served pushed by the server is obtained, wherein the information to be served is generated by analyzing the user geomagnetic data reported by the geomagnetic sensor of the terminal equipment and contains the user geographical position; and displaying the information to be served at a preset position of the merchant information page so that the merchant provides services for the user according to the displayed information to be served. Based on the scheme provided by the embodiment of the invention, the additional function of the merchant application is developed and expanded, so that the merchant application finally obtains the information to be served by collecting geomagnetic data, analyzing and processing the geomagnetic data, the service requirement of the offline entity is met in a targeted manner, and the service quality of the offline entity is further improved by expanding the online function.
An embodiment of the present application further provides a non-volatile computer storage medium, where at least one executable instruction is stored in the computer storage medium, and the computer executable instruction may execute the method in any of the above method embodiments.
Fig. 6 is a schematic structural diagram of a computing device according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the computing device.
As shown in fig. 6, the computing device may include: a processor (processor)602, a communication Interface 604, a memory 606, and a communication bus 608.
Wherein:
the processor 602, communication interface 604, and memory 606 communicate with one another via a communication bus 608.
A communication interface 604 for communicating with network elements of other devices, such as clients or other servers.
The processor 602 is configured to execute the program 610, and may specifically perform relevant steps in the foregoing method embodiments.
In particular, program 610 may include program code comprising computer operating instructions.
The processor 602 may be a central processing unit CPU or an application Specific Integrated circuit asic or one or more Integrated circuits configured to implement embodiments of the present invention. The computing device includes one or more processors, which may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 606 for storing a program 610. Memory 606 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 610 may specifically be adapted to cause the processor 602 to perform a method in any of the method embodiments described above. For specific implementation of each step in the program 610, reference may be made to corresponding steps and corresponding descriptions in units in the foregoing embodiments, which are not described herein again. It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described devices and modules may refer to the corresponding process descriptions in the foregoing method embodiments, and are not described herein again.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the embodiments of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best modes of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that is, the claimed embodiments of the invention require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functionality of some or all of the components according to embodiments of the present invention. Embodiments of the invention may also be implemented as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing embodiments of the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. Embodiments of the invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.
Claims (20)
1. A geomagnetic-based service information pushing method comprises the following steps:
acquiring user geomagnetic data reported by a geomagnetic sensor of terminal equipment in real time, and recording reporting time;
analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data;
drawing a user activity path according to the reporting time and the user geographical position information, wherein the user activity path reflects the activity condition of the user in a store;
judging whether to trigger service information pushing according to the user activity path;
if yes, generating information to be served based on the user geographical position information, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served;
wherein, the determining whether to trigger service information pushing according to the user activity path further comprises: judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value or not; if yes, determining to trigger service information pushing.
2. The method of claim 1, wherein the generating information to be served based on user geographical location information further comprises:
determining article display coordinates corresponding to the user geographic location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location;
and generating voice service information or text service information containing the article display coordinates.
3. The method of claim 1, wherein the generating information to be served based on user geographical location information further comprises:
the method comprises the steps of obtaining a store map and generating information to be served containing the store map, wherein user geographic position information is marked in the store map in a preset marking mode.
4. The method according to any one of claims 1 to 3, wherein the analyzing the user geomagnetic data to obtain user geographical location information corresponding to the user geomagnetic data further comprises:
matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data;
and inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain user geographical position information.
5. The method of any of claims 1-3, wherein the determining whether to trigger service information push according to the user activity path further comprises:
if the user activity path is a fixed area, judging whether the user residence time is greater than or equal to a preset time threshold value;
and if the user residence time is greater than or equal to a preset time threshold, determining to trigger service information pushing.
6. A service information presentation method based on geomagnetism comprises the following steps:
the method comprises the steps that information to be served pushed by a server is obtained, wherein the information to be served is information which is pushed when the server obtains user geographical position information by analyzing user geomagnetic data reported by a geomagnetic sensor of terminal equipment, a user activity path is drawn according to the user geographical position information and reporting time, the number of times of coincidence of the user activity path and any object area is judged to be larger than or equal to a preset number threshold value, and the information containing the user geographical position is pushed, and the user activity path reflects the activity condition of a user in a store;
and displaying the information to be served at a preset position of a merchant information page so that the merchant provides services for the user according to the displayed information to be served.
7. The method of claim 6, wherein the information to be served includes merchandise display coordinates corresponding to the user geographical location information, the merchandise display coordinates comprising: store area, shelf location, and/or item location.
8. The method as claimed in claim 6, wherein the information to be serviced comprises a store map marked with user geographical location information in a preset marking manner.
9. A geomagnetism-based service information push apparatus, comprising:
the acquisition module is suitable for acquiring user geomagnetic data reported by a geomagnetic sensor of the terminal equipment in real time and recording reporting time;
the analysis module is suitable for analyzing the user geomagnetic data to obtain user geographical position information corresponding to the user geomagnetic data;
the drawing module is suitable for drawing a user activity path according to the reporting time and the user geographical position information, wherein the user activity path reflects the activity condition of the user in a store;
the judging module is suitable for judging whether to trigger service information pushing according to the user activity path;
the pushing module is suitable for generating information to be served based on the user geographical position information if service information pushing is triggered, and pushing the information to be served to a merchant terminal so that a merchant can provide services for users according to the information to be served;
wherein the determination module is further adapted to: judging whether the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value or not; if yes, determining to trigger service information pushing.
10. The apparatus of claim 9, wherein the push module is further adapted to:
determining article display coordinates corresponding to the user geographic location information, wherein the article display coordinates comprise: store area, shelf location, and/or item location;
and generating voice service information or text service information containing the article display coordinates.
11. The apparatus of claim 9, wherein the push module is further adapted to: the method comprises the steps of obtaining a store map and generating information to be served containing the store map, wherein user geographic position information is marked in the store map in a preset marking mode.
12. The apparatus of any of claims 9-11, wherein the parsing module is further adapted to: matching the user geomagnetic data with geomagnetic data in a pre-constructed store geomagnetic reference map to obtain corresponding store geomagnetic data;
and inquiring a store map with a mapping relation established with the store geomagnetic reference map according to the store geomagnetic data to obtain user geographical position information.
13. The apparatus according to any of claims 9-11, wherein the determining means is further adapted to: if the user activity path is a fixed area, judging whether the user residence time is greater than or equal to a preset time threshold value;
and if the user residence time is greater than or equal to a preset time threshold, determining to trigger service information pushing.
14. A geomagnetism-based service information presentation apparatus, comprising:
the acquisition module is suitable for acquiring information to be served pushed by a server, wherein the information to be served is information which is pushed when the server obtains user geographical position information by analyzing user geomagnetic data reported by a geomagnetic sensor of terminal equipment, draws a user activity path according to the user geographical position information and reporting time, and judges that the coincidence frequency of the user activity path and any article area is greater than or equal to a preset frequency threshold value, and the user activity path reflects the activity condition of a user in a store;
and the display module is suitable for displaying the information to be served at a preset position of the merchant information page so that the merchant can provide services for the user according to the displayed information to be served.
15. The apparatus of claim 14, wherein the information to be served includes merchandise display coordinates corresponding to the user geographic location information, the merchandise display coordinates comprising: store area, shelf location, and/or item location.
16. The apparatus of claim 14, wherein the information to be serviced comprises a store map marked with user geographical location information in a preset marking manner.
17. A computing device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the geomagnetic-based service information pushing method according to any one of claims 1 to 5.
18. A computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the geomagnetic-based service information push method according to any one of claims 1 to 5.
19. A computing device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the geomagnetic-based service information presentation method according to any one of claims 6 to 8.
20. A computer storage medium having at least one executable instruction stored therein, the executable instruction causing a processor to perform operations corresponding to the geomagnetic based service information presentation method according to any one of claims 6 to 8.
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