CN110692076B - Elevator advertisement putting method and device and advertisement putting equipment - Google Patents
Elevator advertisement putting method and device and advertisement putting equipment Download PDFInfo
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- CN110692076B CN110692076B CN201980001353.4A CN201980001353A CN110692076B CN 110692076 B CN110692076 B CN 110692076B CN 201980001353 A CN201980001353 A CN 201980001353A CN 110692076 B CN110692076 B CN 110692076B
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The embodiment of the application relates to the technical field of advertisement delivery, and discloses a method and a device for delivering elevator advertisements and advertisement delivery equipment. The elevator advertisement putting method comprises the following steps: collecting characteristic information of all passengers in the elevator; classifying the passengers in the elevator according to the characteristic information; estimating the riding time of each passenger in the group with the largest number of people; determining advertisements to be put according to the riding time and the group with the largest number of people; and putting the advertisement to be put. By means of the mode, different advertisements can be put in aiming at different groups and different riding time, and accurate putting is achieved.
Description
Technical Field
The embodiment of the application relates to the technical field of advertisement delivery, in particular to a method and a device for delivering elevator advertisements and advertisement delivery equipment.
Background
As building floors increase, elevators have become an indispensable transport for people to and from high-rise buildings. In this case, since people need to take an elevator when going in and out of a high-rise building, the elevator is frequently used, and thus, the elevator advertisement is usually put in the elevator.
At present, when an elevator media company puts an elevator advertisement in an elevator, the elevator media company mainly puts the set advertisement to passengers taking the elevator fixedly through display equipment arranged in the elevator. The inventors have found in the course of implementing the application that: the fixed advertisement of putting the settlement to the passenger can't satisfy the demand of different grade type passenger, can not accomplish accurate putting, leads to advertisement effect poor.
Disclosure of Invention
The embodiment of the application aims to provide a method and a device for elevator advertisement delivery and advertisement delivery equipment, which can realize accurate delivery.
In order to solve the technical problems, one technical scheme adopted by the embodiment of the application is as follows: there is provided a method of elevator advertisement delivery, comprising:
collecting characteristic information of all passengers in the elevator;
classifying the passengers in the elevator according to the characteristic information;
estimating the riding time of each passenger in the group with the largest number of people;
determining advertisements to be put according to the riding time and the group with the largest number of people;
and putting the advertisement to be put.
Optionally, the determining the advertisement to be put according to the riding time and the group with the largest number of people comprises the following steps:
Judging whether the number of the group with the largest number of people is larger than or equal to a first preset threshold value;
if yes, determining the advertisement type matched with the group with the largest number of people;
calculating average time according to the riding time of the passengers of the group with the largest number of people;
acquiring advertisements with playing time length smaller than the average time and longest playing time length from the determined advertisement types;
and determining the acquired advertisement as the advertisement to be put.
Optionally, the method further comprises:
if the number of the group with the largest number of people is smaller than the first preset threshold value, acquiring advertisement watching records of all passengers in the elevator;
determining the advertisement which is watched objectively according to the advertisement watching record;
obtaining a similar advertisement similar to the advertisement viewed objectively;
and determining the similar advertisement as the advertisement to be put.
Optionally, the method further comprises:
identifying a passenger viewing an advertisement when the advertisement is placed;
the advertisement is added to an advertisement viewing record of a passenger viewing the advertisement.
Optionally, the method further comprises:
judging whether the number of passengers watching the advertisement is smaller than a second preset threshold value;
If yes, stopping putting the advertisement.
Optionally, the estimated riding time of each passenger in the group with the largest number of people comprises:
determining a destination floor of the passenger;
acquiring the current floor of the elevator;
acquiring a stop floor between the current floor of the elevator and the target floor;
and estimating the riding time of the passenger according to the current floor, the target floor and the stop floor of the elevator.
Optionally, according to the current floor, the target floor and the stop floor of the elevator, a calculation formula for estimating the passenger's riding time is:
T＝|F m -F n |*T'+K*T”；
wherein T is the riding time of the passenger, F m For the target floor, F n For the current floor of the elevator, T 'is the running time of the elevator between two adjacent floors, T' is the estimated residence time of the elevator at each residence floor, and K is the number of residence floors.
Optionally, the determining the destination floor of the passenger includes:
acquiring the running obtaining direction of the elevator;
if the obtained running direction is upward, acquiring a historical riding record of the passenger;
estimating a target floor of the passenger according to the historical riding record of the passenger;
And if the running obtaining direction is downward, taking the lowest floor of the elevator as the target floor of the passenger.
In order to solve the technical problems, another technical scheme adopted by the embodiment of the application is as follows: there is provided an apparatus for elevator advertisement delivery, comprising:
the acquisition module is used for acquiring characteristic information of all passengers in the elevator;
the classification module is used for classifying the groups of passengers in the elevator according to the characteristic information;
the estimating module is used for estimating the riding time of each passenger in the group with the largest number of people;
the determining module is used for determining advertisements to be put according to the riding time and the group with the largest number of people;
and the delivery module is used for delivering the advertisement to be delivered.
Optionally, the determining module is specifically configured to:
judging whether the number of the group with the largest number of people is larger than or equal to a first preset threshold value;
if yes, determining the advertisement type matched with the group with the largest number of people;
calculating average time according to the riding time of the passengers of the group with the largest number of people;
Acquiring advertisements with playing time length smaller than the average time and longest playing time length from the determined advertisement types;
and determining the acquired advertisement as the advertisement to be put.
Optionally, the determining module is further configured to:
if the number of the group with the largest number of people is smaller than the first preset threshold value, acquiring advertisement watching records of all passengers in the elevator;
determining the advertisement which is watched objectively according to the advertisement watching record;
obtaining a similar advertisement similar to the advertisement viewed objectively;
and determining the similar advertisement as the advertisement to be put.
Optionally, the apparatus further comprises:
the identifying module is used for identifying passengers watching the advertisements when the advertisements are put in;
and the recording module is used for adding the advertisement in the advertisement watching record of the passenger watching the advertisement.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the number of passengers watching the advertisement is smaller than a second preset threshold value or not;
if yes, stopping putting the advertisement.
Optionally, the estimating module is specifically configured to:
determining a destination floor of the passenger;
Acquiring the current floor of the elevator;
acquiring a stop floor between the current floor of the elevator and the target floor;
and estimating the riding time of the passenger according to the current floor, the target floor and the stop floor of the elevator.
Optionally, according to the current floor, the target floor and the stop floor of the elevator, a calculation formula for estimating the passenger's riding time is:
T＝|F m -F n |*T'+K*T”；
wherein T is the riding time of the passenger, F m For the target floor, F n For the current floor of the elevator, T 'is the running time of the elevator between two adjacent floors, T' is the estimated residence time of the elevator at each residence floor, and K is the number of residence floors.
Optionally, the estimating module is further configured to:
acquiring the running obtaining direction of the elevator;
if the obtained running direction is upward, acquiring a historical riding record of the passenger;
estimating a target floor of the passenger according to the historical riding record of the passenger;
and if the running obtaining direction is downward, taking the lowest floor of the elevator as the target floor of the passenger.
In order to solve the technical problems, another technical scheme adopted by the embodiment of the application is as follows: provided is an advertisement putting apparatus including:
At least one processor, and
a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a method of elevator advertising as described above.
In order to solve the technical problems, another technical scheme adopted by the embodiment of the application is as follows: there is provided a non-volatile computer readable storage medium having stored thereon computer executable instructions for causing an advertising device to perform a method of elevator advertising as described above.
The embodiment of the application has the beneficial effects that: compared with the prior art, the embodiment of the application provides a method, a device and equipment for advertisement delivery of an elevator, wherein in the method for advertisement delivery of the elevator, characteristic information of all passengers in the elevator is collected, after the passengers in the elevator are classified according to the characteristic information, the riding time of each passenger in the group with the largest number of people is estimated, then the advertisement to be delivered is determined through the riding time and the group with the largest number of people, at the moment, the delivered advertisement can be determined in real time according to the group with the largest number of people and the riding time, so that different advertisements can be delivered when the types of the group with the largest number of people are different and the riding time is different, the requirements of different types of passengers are met, and accurate delivery is realized.
Drawings
One or more embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings, in which like references indicate similar elements, and in which the figures of the drawings are not to be taken in a limiting sense, unless otherwise indicated.
Fig. 1 is a schematic structural diagram of an implementation environment of a method for delivering elevator advertisements provided in an embodiment of the present application;
fig. 2 is a connection relation diagram of an implementation environment of a method for delivering elevator advertisements provided by an embodiment of the application;
fig. 3 is a schematic flow chart of a method for delivering elevator advertisements provided in an embodiment of the present application;
fig. 4 is a schematic flow chart of a method for delivering elevator advertisements according to another embodiment of the present application;
fig. 5 is a schematic flow chart of a method for delivering elevator advertisements according to another embodiment of the present application;
fig. 6 is a schematic structural diagram of an apparatus for delivering an elevator advertisement according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of an apparatus for delivering elevator advertisements according to another embodiment of the present application;
fig. 8 is a schematic structural view of an apparatus for delivering an elevator advertisement according to still another embodiment of the present application;
Fig. 9 is a schematic hardware structure of an advertisement delivery device according to an embodiment of the present application.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments of the present application. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
It will be understood that when an element is referred to as being "fixed" to another element, it can be directly on the other element or one or more intervening elements may be present therebetween. When an element is referred to as being "connected" to another element, it can be directly connected to the other element or one or more intervening elements may be present therebetween. The terms "vertical," "horizontal," "left," "right," and the like are used herein for illustrative purposes only.
In addition, the technical features mentioned in the embodiments of the present application described below may be combined with each other as long as they do not collide with each other.
The application provides a method and a device for elevator advertisement delivery, which are applied to advertisement delivery equipment, so that the advertisement delivery equipment can determine advertisements to be delivered in real time according to the group with the largest number of people and the riding time, and deliver different advertisements when the group with the largest number of people is different in type and riding time, thereby meeting the demands of passengers of different types and realizing accurate delivery.
In the embodiment of the application, the advertisement putting equipment is equipment with an image acquisition function, and the advertisement putting equipment is installed in an elevator.
The present application will be specifically illustrated by the following examples.
Referring to fig. 1 and fig. 2, an implementation environment of a method for delivering an elevator advertisement according to an embodiment of the present application includes: the elevator 100, the advertisement delivery device 200, and the display device 300 are all installed in the elevator 100, and the advertisement delivery device 200 is communicatively connected with the elevator 100 and the display device 300, respectively.
Specifically, elevator 100 includes an elevator car 110 and a controller 120.
The elevator car 110 is used for carrying passengers up and down in a high-rise building, and comprises an elevator door and a key panel.
The elevator door is provided at any one side wall of the elevator car 110, and passengers can enter and exit the elevator car 110 when the elevator door is opened.
The key panel is disposed on the inner side wall of the elevator car 110, and passengers can select a destination floor through the key panel and can also select an elevator door to open or close through the key panel.
Preferably, the key panel is disposed close to the elevator door to facilitate the operation of the key panel by a passenger.
The controller 120 is disposed in the elevator car 110 and is connected to the keypad.
The controller 120 can obtain the direction of getting the elevator 100 and the destination floor selected by the passenger on the key panel, so as to control the elevator car 110 to move up and down in the high-rise building according to the direction of getting the elevator and the destination floor; the controller 120 is also capable of controlling the opening or closing of the elevator doors.
The controller 120 may be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA), a single chip microcomputer, or the like.
The advertisement putting apparatus 200 is used for putting advertisements, and is provided with a camera module, so that video images can be shot through the camera module.
The advertisement delivery device 200 is installed in the elevator car 110 and is disposed at a position capable of photographing an environmental image including an elevator door, a key panel, passengers, etc. in the entire elevator car 110.
The lens of the camera module of the advertisement delivery device 200 faces the elevator door, so that the advertisement delivery device 200 can shoot a clear and complete face image of a passenger when the passenger enters the elevator car 110.
The advertisement delivery apparatus 200 can collect characteristic information of a passenger from a photographed face image, and can also determine a current floor of an elevator, a target floor of the passenger, a stop floor of the elevator, and the like from a photographed environment image.
The advertisement delivery device 200 is also in communication connection with the controller 120, at this time, the advertisement delivery device 200 can also obtain the current floor of the elevator, the target floor of the passenger, the stop floor of the elevator, etc. through the controller 120; the advertising device 200 is also capable of acquiring the direction of travel of the elevator.
The display device 300 is mounted on the inner side wall of the elevator car 110, and is used for displaying the advertisement put by the advertisement putting device 200.
Of course, in some alternative embodiments, the display device 300 can also be integrally provided with the advertisement delivery device 200, at which time the advertisement delivery device 200 can directly display the delivered advertisement.
It may be appreciated that in the implementation environment described in the embodiment of the present application, after a passenger enters the elevator car 110, the advertisement delivery device 200 collects feature information of all passengers in the elevator car 110, classifies the passengers according to the collected feature information, predicts the time of taking each passenger in the group with the largest number of people, so as to determine the advertisement to be delivered according to the time of taking and the group with the largest number of people, and then delivers the determined advertisement to be delivered through the display device 300.
Further, please refer to fig. 3, which is a flowchart illustrating a method for delivering an elevator advertisement according to an embodiment of the present application, where the method for delivering an elevator advertisement is executed by the advertisement delivering apparatus 200, so as to achieve accurate delivery.
Specifically, the elevator advertisement delivery method comprises the following steps:
s100: collecting characteristic information of all passengers in the elevator;
s200: and classifying the passengers in the elevator according to the characteristic information.
The feature information can be obtained by feature extraction through a photographed face image, wherein the face image is an image photographed by the advertisement putting equipment when a passenger enters an elevator and faces a photographing module of the advertisement putting equipment, and comprises clear and complete face features of the passenger.
Wherein the face image of each passenger is photographed in the order in which the passengers enter the elevator.
At this time, the feature information of all passengers in the elevator is collected, namely, the feature extraction is carried out on the face images of all passengers to obtain the feature information of all passengers in the elevator.
Wherein the feature information includes facial features including, but not limited to: face, eyebrows, eyes, nose, mouth, etc.
Based on this, the group classification of passengers in the elevator is performed according to the characteristic information, including: after the facial features of all the passengers in the elevator are collected, the face recognition is carried out on the passengers according to the facial features of each passenger, the basic information of the passengers is determined, and the passengers in the elevator are classified into different types of groups according to the basic information of the passengers. Wherein the basic information includes, but is not limited to: gender, age, etc.
When the determined basic information of the passenger includes gender, the passengers in the elevator can be classified into men and women according to gender.
When the basic information of the determined passenger includes age, the passengers in the elevator can be classified into children, young, middle-aged, elderly, and the like according to age.
When the basic information of the determined passenger includes sex and age, the passengers in the elevator can be classified into boys, girls, young men, young women, middle-aged men, middle-aged women, elderly men, elderly women, and the like according to sex and age.
It will be appreciated that in other embodiments, the characteristic information may also include clothing characteristics. When classifying the passengers in the elevator according to the clothing characteristics, the passengers in the elevator can be classified into a sport wind, a leisure wind, a business wind, and the like.
The passengers are classified into groups so as to carry out targeted advertising on different types of groups.
For example, when the group type of the passengers is male, advertisements such as sports events, auto parts and the like can be put in; when the group type of the passengers is sports wind, advertisements such as body building, marathon activities, hiking activities and the like can be put in; when the group type of the passengers is children, advertisements such as parent-child activities, talents and the like can be put in.
S300: the riding time of each passenger in the group with the largest number of people is estimated.
After classifying the groups of passengers in the elevator, determining the group with the largest number of people, and estimating the riding time of each passenger in the group with the largest number of people.
When the riding time of each passenger in the group with the largest number of people is estimated, determining a target floor of each passenger for each passenger in the group with the largest number of people, acquiring the current floor of the elevator and a stop floor between the current floor and the target floor of the elevator, and estimating the riding time of each passenger according to the determined target floor, the current floor and the stop floor.
Such as: when the group with the largest number of passengers includes the passenger A and the passenger B, the riding time of the passenger A and the passenger B is estimated respectively. When the riding time of the passenger A is estimated, determining that the target floor of the passenger A is 15 floors, the current floor of the elevator is 1 floor, and 3 residence floors of 3 floors, 5 floors and 8 floors exist between the 1 floor and the 15 floors, and estimating the riding time of the passenger A according to the target floor 15 floors, the current floor 1 floors and residence floors of 3 floors, 5 floors and 8 floors; when the riding time of the passenger B is estimated, the target floor of the passenger B is determined to be 20 floors, the current floor of the elevator is 1 floor, and 4 stay floors of 3 floors, 5 floors, 8 floors and 15 floors exist between the 1 floors and the 20 floors, so that the riding time of the passenger B is estimated according to the target floor 20 floors, the current floor 1 floors and the stay floors of 3 floors, 5 floors, 8 floors and 15 floors.
The calculation formula for estimating the riding time of the passengers according to the current floor, the target floor and the stop floor of the elevator is as follows: t= |f m -F n |*T'+K*T”。
Wherein T is the riding time of the passengers, F m For the destination floor, F n For elevatorsT' is the running time of the elevator between two adjacent floors, T "is the estimated residence time of the elevator at each residence floor, and K is the number of residence floors.
For example, when the riding time of the passenger a is estimated, since the destination floor is 15 floors, the current floor is 1 floor, the stop floors are 3 floors, 5 floors, and 8 floors, i.e., the number of stop floors is 3, the riding time of the passenger a is (15-1) ×t' + 3*T).
Further, the destination floor of the passenger, the current floor of the elevator and the stop floor between the current floor and the destination floor of the elevator can be determined by the environmental image and can also be obtained from the controller of the elevator.
In other embodiments, when determining the destination floor of the passenger, the method may further obtain an operation obtaining direction of the elevator, and if the operation obtaining direction is upward, obtain a historical passenger record of the passenger, and estimate the destination floor of the passenger according to the historical passenger record of the passenger; if the direction of travel is downward, the lowest floor of the elevator is taken as the destination floor of the passenger.
Such as: when the destination floor of the passenger a is determined, if the traveling direction of the elevator is upward, the history riding record of the passenger a is acquired, the 15 th floor reached when the passenger a rides up the elevator is found according to the history riding record, and the 15 th floor is determined as the destination floor of the passenger a.
Wherein the direction of travel of the elevator can be obtained by the controller of the elevator.
The history of taking the passenger is stored in the basic information of the passenger, and the history of taking the passenger can be obtained by recognizing the face of the passenger.
S400: and determining the advertisement to be put according to the riding time and the group with the largest number of people.
When determining advertisements to be placed according to the sitting time of each passenger and the group with the largest number of people, judging whether the number of people in the group with the largest number of people is larger than or equal to a first preset threshold, if so, determining the advertisement type matched with the group with the largest number of people, calculating average time according to the sitting time of each passenger in the group with the largest number of people, acquiring advertisements with playing time shorter than the average time and with the longest playing time from the determined advertisement type, and determining the acquired advertisements as the advertisements to be placed.
Preferably, in the embodiment of the present application, the first preset threshold is 2.
Calculating the average time based on the occupancy time of each passenger of the most populated group includes: the number of people in the group with the largest number of people is obtained, the sum of the riding time of each passenger in the group with the largest number of people is calculated, and the average time is calculated by the ratio of the sum of the riding time of each passenger in the group with the largest number of people to the number of people in the group with the largest number of people.
For example, when the population with the largest number of people is the male population, the number of people N of the male population is obtained, whether the number of people N of the male population is larger than or equal to a first preset threshold value is judged, if yes, the advertisement types matched with the male population are determined to be sports event advertisements and auto-parts advertisements, the sports event advertisements and the auto-parts advertisements comprise advertisements A, advertisements B and advertisements C, then the sum M of the riding time of each passenger in the male population is calculated, the average time is calculated through M/N, and since the playing time length of the advertisements A and B is smaller than the average time and the playing time length of the advertisements A is longer than the playing time length of the advertisements B, the advertisements A are determined to be advertisements to be put.
In other embodiments, if the number of people in the group with the largest number of people is smaller than the first preset threshold, the advertisement watching record of each passenger in the elevator is obtained, the advertisement watched by the passengers is determined according to the advertisement watching record, then the similar advertisement similar to the advertisement watched by the passengers is obtained, and the similar advertisement is determined as the advertisement to be put.
Since the population of the population with the largest number is smaller than the first preset threshold, the population with the largest number is only 1, and therefore, similar advertisements similar to advertisements watched by passengers can be determined as advertisements to be put directly according to the advertisement watching records of the passengers.
For example, when the advertisement viewing record of the passenger a is obtained, it is determined that the passenger a has watched the advertisement a and the advertisement B, and the advertisement a and the advertisement B both belong to the advertisement of the type a, and then the advertisement in the type a is determined as the advertisement to be put. At this time, the advertisements in the a type are similar advertisements similar to the advertisements a and B.
The advertisement viewing records of the passengers are stored in the basic information of the passengers, and the advertisement viewing records of the passengers can be obtained by carrying out face recognition on the passengers.
S500: and putting advertisements to be put.
And putting advertisements to be put through the display equipment.
Further, to facilitate the next advertisement delivery to passengers, referring to fig. 4, in some embodiments, the method of elevator advertisement delivery further includes:
s600: identifying a passenger viewing an advertisement when the advertisement is placed;
s700: the advertisement is added to an advertisement viewing record of a passenger viewing the advertisement.
After the advertisement is put in the advertisement putting equipment, continuously shooting an environment image in the elevator, extracting the gesture features of passengers in the elevator through the environment image, then identifying whether the passengers watch the advertisement or not through the gesture features, and determining the passengers corresponding to the gesture features matched with the preset gesture as passengers watching the advertisement. The preset gesture is a gesture of watching the advertisement.
After the passengers who watch the advertisement are determined, the advertisement watching record of each passenger is determined through face recognition, and the advertisement is added to the advertisement watching record of each passenger who watches the advertisement.
Further, referring to fig. 5, in order to prevent advertisement resource waste, in some embodiments, the method for delivering the elevator advertisement further includes:
s800: and stopping putting the advertisement if the number of passengers watching the advertisement is smaller than a second preset threshold value.
Wherein the second preset threshold value is smaller than the total number of people in the elevator, preferably the second preset threshold value can be set to one third of the total number of people in the elevator.
When the advertisement is stopped, the advertisement to be put is determined again, so that the waste of advertisement resources is prevented.
The advertisement to be put can be redetermined according to the second group of the number of people and the riding time of the second group of the number of people.
In the embodiment of the application, the passenger in the elevator is classified according to the characteristic information by collecting the characteristic information of all passengers in the elevator, the riding time of each passenger in the group with the largest number of people is estimated, and the advertisement to be put is determined according to the riding time and the group with the largest number of people to put, so that different advertisements are put when the types of the group with the largest number of people are different and the riding time is different, the requirements of different types of passengers are met, and the accurate putting is realized.
Further, please refer to fig. 6, which is a schematic structural diagram of an elevator advertisement delivery device according to an embodiment of the present application, functions of each module of the elevator advertisement delivery device are executed by the advertisement delivery device 200, so as to achieve accurate delivery.
It is noted that the term "module" as used in embodiments of the present application is a combination of software and/or hardware that can implement the intended function. Although the means described in the following embodiments may be implemented in software, implementation in hardware, or a combination of software and hardware, is also conceivable.
Specifically, the elevator advertisement putting device comprises:
the acquisition module 10 is used for acquiring characteristic information of all passengers in the elevator;
The classification module 20 is used for classifying the groups of passengers in the elevator according to the characteristic information;
the estimating module 30 is used for estimating the riding time of each passenger in the group with the largest number of people by the estimating module 30;
the determining module 40 is configured to determine, according to the riding time and the population with the largest number of people, an advertisement to be placed;
and the delivery module 50 is used for delivering the advertisement to be delivered.
In some embodiments, the determining module 40 is specifically configured to:
judging whether the number of the group with the largest number of people is larger than or equal to a first preset threshold value;
if yes, determining the advertisement type matched with the group with the largest number of people;
calculating average time according to the riding time of the passengers of the group with the largest number of people;
acquiring advertisements with playing time length smaller than the average time and longest playing time length from the determined advertisement types;
and determining the acquired advertisement as the advertisement to be put.
In some embodiments, the determining module 40 is further configured to:
if the number of the group with the largest number of people is smaller than the first preset threshold value, acquiring advertisement watching records of all passengers in the elevator;
Determining the advertisement which is watched objectively according to the advertisement watching record;
obtaining a similar advertisement similar to the advertisement viewed objectively;
and determining the similar advertisement as the advertisement to be put.
Referring to fig. 7, in some embodiments, the apparatus further comprises:
an identification module 60, the identification module 60 being configured to identify a passenger viewing an advertisement when the advertisement is placed;
a recording module 70, wherein the recording module 70 is used for adding the advertisement in an advertisement viewing record of a passenger viewing the advertisement.
Referring to fig. 8, in some embodiments, the apparatus further comprises:
a judging module 80, wherein the judging module 80 is configured to judge whether the number of passengers watching the advertisement is less than a second preset threshold;
if yes, stopping putting the advertisement.
In some embodiments, the prediction module 30 is specifically configured to:
determining a destination floor of the passenger;
acquiring the current floor of the elevator;
acquiring a stop floor between the current floor of the elevator and the target floor;
and estimating the riding time of the passenger according to the current floor, the target floor and the stop floor of the elevator.
In some embodiments, the estimated passenger's time of flight is calculated from the current floor, the destination floor, and the stop floor of the elevator by the following formula:
T＝|F m -F n |*T'+K*T”；
wherein T is the riding time of the passenger, F m For the target floor, F n For the current floor of the elevator, T 'is the running time of the elevator between two adjacent floors, T' is the estimated residence time of the elevator at each residence floor, and K is the number of residence floors.
In some embodiments, the pre-estimation module 30 is further configured to:
acquiring the running obtaining direction of the elevator;
if the obtained running direction is upward, acquiring a historical riding record of the passenger;
estimating a target floor of the passenger according to the historical riding record of the passenger;
and if the running obtaining direction is downward, taking the lowest floor of the elevator as the target floor of the passenger.
Since the apparatus embodiments and the method embodiments are based on the same concept, on the premise that the contents do not conflict with each other, the contents of the apparatus embodiments may refer to the method embodiments, which are not described in detail herein.
In other alternative embodiments, the collection module 10, the classification module 20, the estimation module 30, the determination module 40, the placement module 50, the identification module 60, the recording module 70, and the judgment module 80 may be processing chips of the advertisement placement device 200.
In the embodiment of the application, the passenger in the elevator is classified according to the characteristic information by collecting the characteristic information of all passengers in the elevator, the riding time of each passenger in the group with the largest number of people is estimated, and the advertisement to be put is determined according to the riding time and the group with the largest number of people to put, so that different advertisements are put when the types of the group with the largest number of people are different and the riding time is different, the requirements of different types of passengers are met, and the accurate putting is realized.
Further, please refer to fig. 9, which is a schematic diagram of a hardware structure of an advertisement delivery device according to an embodiment of the present application, including:
one or more processors 210, and a memory 220. One processor 210 is illustrated in fig. 9.
The processor 210 and the memory 220 may be connected by a bus or otherwise, for example in fig. 9.
The memory 220 is used as a non-volatile computer readable storage medium, and may be used to store non-volatile software programs, non-volatile computer executable programs, and modules, such as program instructions corresponding to an elevator advertisement delivery method and modules corresponding to an elevator advertisement delivery device in the above embodiments of the present application (e.g., the acquisition module 10, the classification module 20, the estimation module 30, the determination module 40, the delivery module 50, the identification module 60, the recording module 70, the judgment module 80, etc.). The processor 210 performs various functional applications and data processing of a method of elevator advertisement delivery, i.e., functions of the respective modules of the method of elevator advertisement delivery in the above-described method embodiments and the above-described apparatus embodiments, by running non-volatile software programs, instructions, and modules stored in the memory 220.
Memory 220 may include a storage program area that may store an operating system, at least one application program required for functionality, and a storage data area; the storage data area may store data created from the use of an elevator advertising device, etc.
The storage data area also stores preset data, including a first preset threshold, a second preset threshold, a preset gesture and the like.
In addition, memory 220 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid-state storage device. In some embodiments, memory 220 may optionally include memory located remotely from processor 210, which may be connected to processor 210 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The program instructions and one or more modules are stored in the memory 220, which when executed by the one or more processors 210, perform the steps of a method of elevator advertisement delivery in any of the method embodiments described above, or implement the functions of the modules of an apparatus of elevator advertisement delivery in any of the apparatus embodiments described above.
The product can execute the method provided by the embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. Technical details not described in detail in this embodiment can be found in the methods provided in the above embodiments of the present application.
Embodiments of the present application also provide a non-transitory computer-readable storage medium storing computer-executable instructions which, when executed by one or more processors, such as one of the processors 210 of fig. 9, cause the computer to perform, or implement, the functions of, the various steps of a method of elevator advertisement delivery in any of the method embodiments described above.
Embodiments of the present application also provide a computer program product comprising a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions which, when executed by one or more processors, such as one of the processors 210 in fig. 9, cause the computer to perform the steps of a method of elevator advertisement delivery in any of the method embodiments described above, or to implement the functions of the modules of an apparatus of elevator advertisement delivery in any of the apparatus embodiments described above.
The apparatus embodiments described above are merely illustrative, wherein the modules illustrated as separate components may or may not be physically separate, and the components shown as modules may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
From the above description of embodiments, it will be apparent to those skilled in the art that the embodiments may be implemented by means of software plus a general purpose hardware platform, but may also be implemented by means of hardware. Those skilled in the art will appreciate that all or part of the processes in the methods of the embodiments described above may be implemented by hardware associated with computer program instructions, where the program may be stored on a computer readable storage medium, where the program, when executed, may include processes for implementing the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a random access Memory (RandomAccessMemory, RAM), or the like.
The foregoing description is only illustrative of the present application and is not intended to limit the scope of the application, and all equivalent structures or equivalent processes or direct or indirect application in other related technical fields are included in the scope of the present application.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting; the technical features of the above embodiments or in the different embodiments may also be combined within the idea of the application, the steps may be implemented in any order, and there are many other variations of the different aspects of the application as described above, which are not provided in detail for the sake of brevity; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the application.
Claims (9)
1. A method of elevator advertising comprising:
Collecting characteristic information of all passengers in the elevator, wherein the characteristic information is obtained by extracting characteristics of a shot facial image;
classifying the passengers in the elevator according to the characteristic information;
estimating the riding time of each passenger in the group with the largest number of people;
determining advertisements to be put according to the riding time and the group with the largest number of people;
putting the advertisement to be put;
the estimated riding time of each passenger in the group with the largest number of people comprises the following steps:
determining a destination floor of the passenger;
acquiring the current floor of the elevator;
acquiring a stop floor between the current floor of the elevator and the target floor;
estimating the riding time of the passenger according to the current floor, the target floor and the stop floor of the elevator;
according to the current floor, the target floor and the stop floor of the elevator, the estimated riding time of the passengers is calculated according to the following formula:
T＝F m -F n *T'+K*T”；
wherein T is the riding time of the passenger, F m For the target floor, F n For the current floor of the elevator, T' is the travel time of the elevator between two adjacent floors, T "is the elevator The estimated residence time at each residence floor, K being the number of residence floors;
and determining the advertisement to be put according to the riding time and the group with the largest number of people comprises the following steps:
judging whether the number of the group with the largest number of people is larger than or equal to a first preset threshold value;
if yes, determining the advertisement type matched with the group with the largest number of people;
calculating average time according to the riding time of the passengers of the group with the largest number of people;
acquiring an advertisement with the playing time length smaller than the average time and the longest playing time length from the determined advertisement type, and determining the acquired advertisement as the advertisement to be put;
the method further comprises the steps of:
if the number of the group with the largest number of people is smaller than the first preset threshold value, acquiring advertisement watching records of all passengers in the elevator;
determining the advertisement which is watched objectively according to the advertisement watching record;
obtaining a similar advertisement similar to the advertisement viewed objectively; and determining the similar advertisement as the advertisement to be put.
2. The method according to claim 1, wherein the method further comprises:
identifying a passenger viewing an advertisement when the advertisement is placed;
The advertisement is added to an advertisement viewing record of a passenger viewing the advertisement.
3. The method according to claim 1, wherein the method further comprises:
judging whether the number of passengers watching the advertisement is smaller than a second preset threshold value;
if yes, stopping putting the advertisement.
4. The method of claim 1, wherein the determining the passenger's destination floor comprises:
acquiring the running obtaining direction of the elevator;
if the obtained running direction is upward, acquiring a historical riding record of the passenger;
estimating a target floor of the passenger according to the historical riding record of the passenger;
and if the running obtaining direction is downward, taking the lowest floor of the elevator as the target floor of the passenger.
5. An apparatus for advertising an elevator, comprising:
the acquisition module is used for acquiring characteristic information of all passengers in the elevator, wherein the characteristic information is acquired by extracting the characteristics of the shot facial image;
the classification module is used for classifying the groups of passengers in the elevator according to the characteristic information;
The estimating module is used for estimating the riding time of each passenger in the group with the largest number of people;
the determining module is used for determining advertisements to be put according to the riding time and the group with the largest number of people;
the delivery module is used for delivering the advertisement to be delivered;
the estimating module is specifically configured to:
determining a destination floor of the passenger;
acquiring the current floor of the elevator;
acquiring a stop floor between the current floor of the elevator and the target floor;
estimating the riding time of the passenger according to the current floor, the target floor and the stop floor of the elevator;
according to the current floor, the target floor and the stop floor of the elevator, the estimated riding time of the passengers is calculated according to the following formula:
T＝F m -F n *T'+K*T”；
wherein T is the riding time of the passenger, F m For the target floor, F n For the current floor of the elevator, T 'is the running time of the elevator between two adjacent floors, T' is the estimated residence time of the elevator at each residence floor, and K is the number of residence floors;
the determining module is specifically configured to:
Judging whether the number of the group with the largest number of people is larger than or equal to a first preset threshold value;
if yes, determining the advertisement type matched with the group with the largest number of people;
calculating average time according to the riding time of the passengers of the group with the largest number of people;
acquiring advertisements with playing time length smaller than the average time and longest playing time length from the determined advertisement types;
determining the acquired advertisement as the advertisement to be put;
the determining module is further configured to:
if the number of the group with the largest number of people is smaller than the first preset threshold value, acquiring advertisement watching records of all passengers in the elevator;
determining the advertisement which is watched objectively according to the advertisement watching record;
obtaining a similar advertisement similar to the advertisement viewed objectively;
and determining the similar advertisement as the advertisement to be put.
6. The apparatus of claim 5, wherein the apparatus further comprises:
the identifying module is used for identifying passengers watching the advertisements when the advertisements are put in;
and the recording module is used for adding the advertisement in the advertisement watching record of the passenger watching the advertisement.
7. The apparatus of claim 6, wherein the apparatus further comprises:
the judging module is used for judging whether the number of passengers watching the advertisement is smaller than a second preset threshold value or not;
if yes, stopping putting the advertisement.
8. An advertising device, comprising:
at least one processor, and
a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to perform a method of elevator advertising as claimed in any one of claims 1 to 4.
9. A non-transitory computer readable storage medium storing computer executable instructions for causing an advertising device to perform a method of elevator advertising as claimed in any one of claims 1 to 4.
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/CN2019/098740 WO2021016964A1 (en) | 2019-07-31 | 2019-07-31 | Elevator advertisement delivery method and device, and advertisement delivery apparatus |
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| CN110692076A CN110692076A (en) | 2020-01-14 |
| CN110692076B true CN110692076B (en) | 2023-09-22 |
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| CN201980001353.4A Active CN110692076B (en) | 2019-07-31 | 2019-07-31 | Elevator advertisement putting method and device and advertisement putting equipment |
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| CN112423034B (en) * | 2020-10-23 | 2022-08-02 | 深圳柯赛标识智能科技有限公司 | Intelligent playing control system and method for elevator advertising screen |
| CN113034181A (en) * | 2021-03-23 | 2021-06-25 | 浙江新再灵科技股份有限公司 | Advertisement putting method and advertisement putting system for elevator |
| CN113409080A (en) * | 2021-04-21 | 2021-09-17 | 深圳市东信时代信息技术有限公司 | Advertisement playing method based on smart screen, mobile device and storage medium |
| CN113393260A (en) * | 2021-05-12 | 2021-09-14 | 浙江大华技术股份有限公司 | Advertisement putting method, system, electronic device and storage medium |
| CN113506123A (en) * | 2021-05-18 | 2021-10-15 | 太龙智显科技（深圳）有限公司 | Advertisement display control method and device, computer equipment and storage medium |
| CN113781114A (en) * | 2021-09-13 | 2021-12-10 | 北京声智科技有限公司 | Elevator advertisement putting method, system and device and electronic equipment |
| CN116258528B (en) * | 2021-12-06 | 2024-03-15 | 北京微笑海科技有限公司 | Intelligent delivery method and system |
| CN115147142A (en) * | 2022-03-31 | 2022-10-04 | 李长赫 | Elevator advertisement pushing system based on big data and resident information |
| CN116823349B (en) * | 2022-11-25 | 2024-05-14 | 深圳市润洋网络科技有限公司 | Advertisement delivery monitoring and managing method and system based on data acquisition |
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| WO2021016964A1 (en) | 2021-02-04 |
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