CN110677482A - Method, equipment and computer storage medium for pushing information - Google Patents
Method, equipment and computer storage medium for pushing information Download PDFInfo
- Publication number
- CN110677482A CN110677482A CN201910934514.7A CN201910934514A CN110677482A CN 110677482 A CN110677482 A CN 110677482A CN 201910934514 A CN201910934514 A CN 201910934514A CN 110677482 A CN110677482 A CN 110677482A
- Authority
- CN
- China
- Prior art keywords
- information
- adjusted
- push
- category
- time period
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Landscapes
- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The application provides a method, equipment and computer storage medium for pushing information, wherein the method comprises the following steps: acquiring a push information adjustment request; determining at least one push information category to be adjusted based on the push information adjustment request; adjusting a push strategy of information corresponding to the at least one recommended information category to be adjusted in a preset time period based on the at least one pushed information category to be adjusted; and pushing information to a target user in combination with the adjusted pushing strategy within the preset time period. According to the method and the device, browsing fatigue of the user can be reduced, and the efficiency of browsing information by the user is improved.
Description
[ technical field ] A method for producing a semiconductor device
The present application relates to the field of internet technologies, and in particular, to a method, a device, and a computer storage medium for pushing information.
[ background of the invention ]
In the prior art, when a user browses information by using an information browsing application, when the user is very interested in information of a certain category, the information browsing application may continuously recommend the information belonging to the category to the user. Therefore, the existing information push method easily causes the user to be tired in browsing.
[ summary of the invention ]
In view of this, the present application provides a method, a device, and a computer storage medium for pushing information, which are used to reduce browsing fatigue of a user and improve efficiency of browsing information by the user.
The technical scheme adopted by the application for solving the technical problem is to provide a method for pushing information, and the method comprises the following steps: acquiring a push information adjustment request; determining at least one push information category to be adjusted based on the push information adjustment request; adjusting a push strategy of information corresponding to the at least one recommended information category to be adjusted in a preset time period based on the at least one pushed information category to be adjusted; and pushing information to a target user in combination with the adjusted pushing strategy within the preset time period.
According to the technical scheme, after the push information adjustment request is obtained, the category to which the push information to be adjusted belongs is determined, and then the push strategy of the information corresponding to the determined category is adjusted within the preset time period, so that the information is pushed to the user within the preset time period by combining the adjusted push strategy, the situation that the user always browses the information of the same category during the information browsing period is avoided, the browsing fatigue of the user is reduced, and the information browsing efficiency of the user is improved.
[ description of the drawings ]
Fig. 1 is a flowchart of a method for pushing information according to an embodiment of the present application;
fig. 2 is a block diagram of a computer system/server according to an embodiment of the present application.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in detail below with reference to the accompanying drawings and specific embodiments.
The terminology used in the embodiments of the present application is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the examples of this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
Fig. 1 is a flowchart of a method for pushing information according to an embodiment of the present application, as shown in fig. 1, the method includes:
in 101, a push information adjustment request is obtained.
In this step, a push information adjustment request is acquired, and push of corresponding information is adjusted after the push information adjustment request is acquired.
The specific implementation of the execution main body of the method for pushing information provided in the embodiment of the present application may be a user equipment, a network equipment, or a device formed by integrating a user equipment and a network equipment through a network, and may also be a program running in the above device. The user equipment comprises but is not limited to various terminal equipment such as a computer, a mobile phone and a tablet computer; including but not limited to implementations such as a network host, a single network server, multiple sets of network servers, or a cloud-computing-based collection of computers. Here, the Cloud is made up of a large number of hosts or web servers based on Cloud Computing (Cloud Computing), which is a type of distributed Computing, one virtual computer consisting of a collection of loosely coupled computers.
Specifically, the push information adjustment request obtained in this step may be a push information adjustment request submitted by a target user through a user terminal, and the target user is a user who is browsing information using an information browsing application on the user terminal.
It can be understood that, when the target user in this step submits the push information adjustment request through the user terminal, the target user may submit the request by clicking the push information adjustment function button provided in the information application, or may submit the request by issuing a voice instruction for adjusting the push information. The method and the device for adjusting the push information are not limited by the method for submitting the push information adjusting request by the target user.
In addition, the push information adjustment request obtained in this step may further include at least one piece of target information and/or tag information corresponding to the at least one piece of target information, and the content included in the push information adjustment request is used to determine the category of the push information to be adjusted.
For example, when the information browsing application displays each piece of information, a function button is added behind each piece of information, when a target user submits a push information adjustment request, if the function button behind the information is clicked, the information is used as target information, and the target information and/or tag information corresponding to the target information are/is sent while the push information adjustment request is sent.
In this step, when the push information adjustment request submitted by the target user is obtained, the identification information of the target user may be further obtained, for example, a user name, an ID, and the like of a client used when the target user sends the request are used as the identification information of the target user.
At 102, at least one push information category to be adjusted is determined based on the push information adjustment request.
In this step, at least one push information category to be adjusted is determined based on the push information adjustment request acquired in step 101.
It will be appreciated that, when the target user submits the push information adjustment request, the target user may be provided with an input interface to manually enter or fill in the category of push information to be adjusted by the user, such that the category filled or selected by the user is sent along with the push information adjustment request.
In addition, the step may also determine the category information corresponding to at least one piece of target information based on at least one piece of target information and/or tag information corresponding to at least one piece of target information included in the push information adjustment request, that is, the step may directly obtain the push information category to be adjusted according to the push information adjustment request obtained in step 101.
In addition, when determining at least one push information category to be adjusted based on the push information adjustment request, the following method may be further employed: determining identification information of a target user based on the push information adjustment request, for example, obtaining a user name, an ID, and the like of the target user; determining a user portrait corresponding to the target user according to the acquired identification information; and determining at least one push information category to be adjusted according to the score of each push information category in the determined user portrait, for example, determining the category with the score of the top N bits as the at least one push information category to be adjusted, wherein N is a positive integer greater than or equal to 1.
That is to say, in this step, in the case that the push information category to be adjusted cannot be directly obtained from the push information adjustment request, the push information category to be adjusted can also be automatically obtained through the identification information of the target user, and a user does not need to perform manual operation, so that the information push step is simplified, and the information push efficiency is improved.
In 103, based on the at least one category of push information to be adjusted, a push policy of information corresponding to the at least one category of recommendation information to be adjusted within a preset time period is adjusted.
In this step, based on the at least one to-be-adjusted push information category determined in step 102, a push policy of information corresponding to the at least one to-be-adjusted recommended information category is adjusted in a preset time period.
Wherein, the preset time period in this step may be fixed, for example, 6 hours; or different categories may correspond to different preset time periods, for example, the preset time period corresponding to the sports category is 6 hours, the preset time period corresponding to the financial category is 3 hours, and the like.
Specifically, when the push strategy of the corresponding information of the at least one recommended information category to be adjusted in the preset time period is adjusted based on the at least one pushed information category to be adjusted, the following method may be adopted: based on at least one pushed information category to be adjusted, reducing the score of at least one recommended information category to be adjusted corresponding to the target user; and adjusting a pushing strategy of the corresponding information of the at least one recommended information category to be adjusted in a preset time period based on the score of the at least one recommended information category to be adjusted. That is, the step reduces the score of the corresponding category in the user image of the target user, so as to realize the push strategy of the recommended information category to be adjusted.
In this step, when the score of at least one to-be-adjusted recommended information category corresponding to the target user is reduced based on at least one to-be-adjusted pushed information category, the following manner may be adopted: determining identification information of a target user, for example, acquiring a user name, an ID, and the like of the target user; determining a user portrait corresponding to the target user according to the acquired identification information; and in a preset time period, reducing the score of the at least one recommended information category to be adjusted in the user portrait, so as to reduce the information of the at least one recommended information category to be adjusted pushed to the target user. In this step, the score corresponding to at least one recommended information category to be adjusted in the user representation may be reduced to a preset value, for example, to 0, within a preset time period.
That is, in this step, by using the way of scoring the user representation for at least one recommended information category to be adjusted within a preset time period, the information push system may temporarily consider that the target user is no longer interested in the information corresponding to the determined category, thereby achieving the purpose of reducing the information of the corresponding category to be pushed to the user within a certain period of time.
In addition, when the step adjusts the push strategy of the corresponding information of the at least one recommended information category to be adjusted in the preset time period based on the score of the at least one recommended information category to be adjusted, at least one of the following modes may be adopted: based on the reduced score of the at least one recommended information category to be adjusted, the pushed number of the corresponding information of the at least one recommended information category to be adjusted in a preset time period is reduced; based on the score of the at least one to-be-adjusted recommended information category after the reduction, reducing the pushing frequency of the corresponding information of the at least one to-be-adjusted recommended information category within a preset time period; and adjusting the pushing position of the corresponding information of the at least one recommendation information category to be adjusted in a preset time period based on the reduced score of the at least one recommendation information category to be adjusted.
When the pushing quantity of the information corresponding to at least one recommendation information category to be adjusted is reduced within the preset time period, the quantity of the recommendation information category to be adjusted can be reduced, for example, 10 pieces of information of a certain category are originally pushed to the target user at one time, and 5 pieces of information of the category are pushed to the target user at one time after the adjustment in the step.
When the pushing frequency of the information corresponding to at least one recommended information category to be adjusted is reduced within a preset time period, the frequency of pushing the information corresponding to the recommended information category to be adjusted to the target user can be reduced, for example, if a certain category of information is originally pushed to the target user every 5 minutes, the information of the category is pushed to the target user every 10 minutes after the adjustment in the step.
Because the pushing effect of different pushing positions in the terminal interface is different, for example, the position in the sight of the user or the position with a larger information presentation area, the better the information pushing effect is. Therefore, when the pushing position of the information corresponding to at least one to-be-adjusted recommendation information category is adjusted within the preset time period, the display position of the pushed information corresponding to the to-be-adjusted recommendation information category may be adjusted, for example, the pushing position of the information corresponding to the to-be-adjusted recommendation information category is adjusted from the middle of the interface to the lower portion of the interface, or the presentation area of the information corresponding to the to-be-adjusted recommendation information category is reduced, so that the information corresponding to the to-be-adjusted recommendation information category is as less noticeable to the target user as possible, and the browsing possibility of the to-be-adjusted recommendation information category is reduced.
In addition, when the step adjusts the push strategy of the information corresponding to the at least one recommended information category to be adjusted within the preset time period based on the at least one pushed information category to be adjusted, the following method may also be adopted: acquiring each piece of push information belonging to at least one push information category to be adjusted; calculating similarity among the push information, and determining the push information with the similarity exceeding a preset threshold as approximate push information, for example, extracting keywords in the title of each push information to calculate the similarity, and extracting keywords in the content of each push information to calculate the similarity; and pushing the push information which belongs to each approximate push information and is less than the preset number to the target user within the preset time period, namely reducing the number of the information of which the content is substantially similar to the push information to the target user.
That is, in this step, only a part of the plurality of pieces of approximate push information can be selected for pushing in a preset time period, for example, 1 or 2 pieces of information are respectively selected from each piece of approximate push information for pushing, so as to reduce the degree of coincidence of the push information to the target user.
In this step, when the push policy of the information corresponding to the at least one recommended information category to be adjusted in the preset time period is adjusted based on the at least one pushed information category to be adjusted, the following method may be adopted: acquiring publisher information corresponding to each piece of push information in at least one push information category to be adjusted; according to the publisher information, determining the publishers meeting second preset conditions, for example, randomly selecting one publisher or selecting a preset publisher; and pushing the push information released by the publisher meeting the second preset condition in at least one push information category to be adjusted to the target user within a preset time period.
That is to say, in this step, the information issued only by the determined publisher can be pushed to the target user by the angle of the publisher issuing the pushed information, so that the target user does not browse the same information as much as possible, and the information browsing experience of the user is improved.
In 104, in the preset time period, pushing information to the target user in combination with the adjusted pushing policy.
In this step, information is pushed to the target user within a preset time period in combination with the push policy adjusted in step 103. That is to say, in this step, only the information of at least one recommended information category to be adjusted is pushed to the target user within a preset time period, and the information of other categories is pushed normally, so that under the condition that the total amount of pushed information does not change, the richness of information browsed by the target user can be further improved in this step.
It can be understood that, in this step, in combination with the adjusted push policy, before pushing information to the target user within the preset time period, the following may be further included: obtaining scores of all pieces of push information in at least one push information category to be adjusted; after pushing the push information with the score meeting the first preset condition to the target user, for example, after all the push information with the score in the top M bits is recommended to the user, where M is a positive integer greater than or equal to 1, the operation of pushing the information to the target user in combination with the adjusted push strategy is performed within a preset time period.
Therefore, in this step, before the information of at least one to-be-adjusted push information category is adjusted and pushed to the user, all hot information in the at least one to-be-adjusted push information category is pushed to the target user, so that the situation that the hot information is filtered and the user cannot browse the hot information is avoided, and the accuracy of browsing the pushed information of the target user is improved.
After a preset time period, restoring a push strategy of the corresponding information of at least one recommended information category to be adjusted; and pushing information to the target user by combining the recovered pushing strategy, namely recovering the normal pushing of various types of information to the target user.
That is, after the preset time period has elapsed, the step resumes the normal pushing of the corresponding information of the at least one recommended information category to be adjusted, for example, the score of the category of the recommended information to be adjusted in the user image of the target user is restored to the original value, or the similarity between the information in the category of the recommended information to be adjusted is not calculated any more, or the publisher information of the information in the category of the recommended information to be adjusted is not acquired any more.
Fig. 2 illustrates a block diagram of an exemplary computer system/server 012 suitable for use to implement some embodiments of the present application. The computer system/server 012 shown in fig. 2 is only an example, and should not bring any limitation to the function and the scope of use of the embodiments of the present application.
As shown in fig. 2, the computer system/server 012 is embodied as a general purpose computing device. The components of computer system/server 012 may include, but are not limited to: one or more processors or processing units 016, a system memory 028, and a bus 018 that couples various system components including the system memory 028 and the processing unit 016.
Bus 018 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Computer system/server 012 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 012 and includes both volatile and nonvolatile media, removable and non-removable media.
System memory 028 can include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)030 and/or cache memory 032. The computer system/server 012 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 034 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 2, commonly referred to as a "hard drive"). Although not shown in FIG. 2, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be connected to bus 018 via one or more data media interfaces. Memory 028 can include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the present application.
Program/utility 040 having a set (at least one) of program modules 042 can be stored, for example, in memory 028, such program modules 042 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof might include an implementation of a network environment. Program modules 042 generally perform the functions and/or methodologies of embodiments described herein.
The computer system/server 012 may also communicate with one or more external devices 014 (e.g., keyboard, pointing device, display 024, etc.), and in some embodiments of the present application, the computer system/server 012 communicates with an external radar device, and may also communicate with one or more devices that enable a user to interact with the computer system/server 012, and/or with any devices (e.g., network card, modem, etc.) that enable the computer system/server 012 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 022. Also, the computer system/server 012 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 020. As shown, the network adapter 020 communicates with the other modules of the computer system/server 012 via bus 018. It should be appreciated that, although not shown, other hardware and/or software modules may be used in conjunction with the computer system/server 012, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
The processing unit 016 executes programs stored in the system memory 028, thereby executing various functional applications and data processing, such as implementing the method flows provided by the embodiments of the present application.
The computer program described above may be provided in a computer storage medium encoded with a computer program that, when executed by one or more computers, causes the one or more computers to perform the method flows and/or apparatus operations illustrated in the embodiments described above. For example, the method flows provided by the embodiments of the present application are executed by the one or more processors described above.
With the development of time and technology, the meaning of media is more and more extensive, and the propagation path of computer programs is not limited to tangible media any more, and can also be downloaded from a network directly and the like. Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
According to the technical scheme, after the push information adjustment request is obtained, the category to which the push information to be adjusted belongs is determined, and then the push strategy of the information corresponding to the determined category is adjusted within the preset time period, so that the information is pushed to the user within the preset time period by combining the adjusted push strategy, the situation that the user always browses the information of the same category during the information browsing period is avoided, the browsing fatigue of the user is reduced, and the information browsing efficiency of the user is improved.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described device embodiments are merely illustrative, and for example, the division of the units is only one logical functional division, and other divisions may be realized in practice.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the scope of protection of the present application.
Claims (14)
1. A method for pushing information, the method comprising:
acquiring a push information adjustment request;
determining at least one push information category to be adjusted based on the push information adjustment request;
adjusting a push strategy of information corresponding to the at least one recommended information category to be adjusted in a preset time period based on the at least one pushed information category to be adjusted;
and pushing information to a target user in combination with the adjusted pushing strategy within the preset time period.
2. The method of claim 1, wherein the obtaining the push information adjustment request comprises:
and acquiring a push information adjustment request submitted by a target user through a user terminal.
3. The method of claim 1, wherein the determining at least one push information category to be adjusted based on the push information adjustment request comprises:
determining identification information of a target user based on the push information adjustment request;
determining a user portrait corresponding to the target user according to the identification information;
and determining at least one push information category to be adjusted according to the score of each push information category in the user portrait.
4. The method of claim 1, wherein the push information adjustment request includes at least one piece of target information and/or tag information corresponding to at least one piece of target information,
wherein the determining at least one push information category to be adjusted based on the push information adjustment request comprises:
and determining at least one push information category to be adjusted based on the at least one piece of target information and/or the label information corresponding to the at least one piece of target information.
5. The method according to claim 1, before pushing information to a target user in combination with the adjusted push policy within the preset time period, further comprising:
obtaining scores of all pieces of push information belonging to the at least one to-be-adjusted push information category;
and after pushing the pushing information with the score meeting the first preset condition to the target user, executing the operation of pushing the information to the target user in combination with the adjusted pushing strategy within the preset time period.
6. The method according to claim 1, wherein the adjusting the push policy of the corresponding information of the at least one recommended information category to be adjusted within a preset time period based on the at least one pushed information category to be adjusted comprises:
based on the at least one pushed information category to be adjusted, reducing the score of the at least one recommended information category to be adjusted corresponding to the target user;
and adjusting a pushing strategy of the corresponding information of the at least one recommended information category to be adjusted in a preset time period based on the reduced score of the at least one recommended information category to be adjusted.
7. The method of claim 6, wherein the reducing the score of the at least one to-be-adjusted recommendation information category corresponding to the target user based on the at least one to-be-adjusted push information category comprises:
determining identification information of a target user;
determining a user portrait corresponding to the target user according to the identification information;
and reducing the score of the user portrait corresponding to the at least one recommended information category to be adjusted in a preset time period.
8. The method of claim 7, wherein reducing the score for the at least one recommended information category to be adjusted in the user representation over a predetermined period of time comprises:
and reducing the score of the user portrait corresponding to the at least one recommended information category to be adjusted to a preset value within a preset time period.
9. The method according to any one of claims 6 to 8, wherein adjusting the push policy of the corresponding information of the at least one recommendation information category to be adjusted within the preset time period based on the score of the at least one recommendation information category to be adjusted after being reduced comprises at least one of:
based on the score of the at least one recommended information category to be adjusted after the score is reduced, the pushed amount of the corresponding information of the at least one recommended information category to be adjusted in a preset time period is reduced;
based on the score of the at least one recommended information category to be adjusted after the score is reduced, reducing the pushing frequency of the corresponding information of the at least one recommended information category to be adjusted in a preset time period;
adjusting the pushing position of the corresponding information of the at least one recommended information category to be adjusted in a preset time period based on the reduced score of the at least one recommended information category to be adjusted.
10. The method of claim 1, wherein adjusting the push policy for the corresponding information of the at least one recommended information category to be adjusted within a preset time period based on the at least one pushed information category to be adjusted comprises:
acquiring each piece of push information belonging to at least one push information category to be adjusted;
calculating the similarity among all pieces of push information, and determining the push information with the similarity exceeding a preset threshold value as approximate push information;
and pushing the push information which is less than the preset number in the approximate push information to the target user within a preset time period.
11. The method according to claim 1, wherein the adjusting the push policy of the corresponding information of the at least one recommended information category to be adjusted within a preset time period based on the at least one pushed information category to be adjusted comprises:
acquiring publisher information corresponding to each piece of push information in at least one push information category to be adjusted;
determining the publishers meeting second preset conditions according to the publisher information;
and pushing the push information released by the publisher meeting the second preset condition in at least one push information category to be adjusted to the target user within a preset time period.
12. The method of claim 1, further comprising:
after a preset time period, recovering a push strategy of the corresponding information of the at least one recommended information category to be adjusted;
and pushing information to the target user by combining the recovered pushing strategy.
13. A computer device, the device comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-12.
14. A storage medium containing computer-executable instructions for performing the method of any one of claims 1-12 when executed by a computer processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910934514.7A CN110677482A (en) | 2019-09-29 | 2019-09-29 | Method, equipment and computer storage medium for pushing information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910934514.7A CN110677482A (en) | 2019-09-29 | 2019-09-29 | Method, equipment and computer storage medium for pushing information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110677482A true CN110677482A (en) | 2020-01-10 |
Family
ID=69080088
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910934514.7A Pending CN110677482A (en) | 2019-09-29 | 2019-09-29 | Method, equipment and computer storage medium for pushing information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110677482A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114595390A (en) * | 2022-03-17 | 2022-06-07 | 北京欧应信息技术有限公司 | Method, apparatus, and medium for pushing information |
| CN116684481A (en) * | 2023-08-01 | 2023-09-01 | 国家计算机网络与信息安全管理中心 | Method and device for processing push information homogenization, electronic equipment and storage medium |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106372116A (en) * | 2016-08-23 | 2017-02-01 | 天津火炬鑫茂创业服务有限公司 | Information popularization system |
| US20170164166A1 (en) * | 2014-12-19 | 2017-06-08 | Baidu Online Network Technology (Beijing) Co., Ltd. | Method and device for pushing information during call and storage medium |
| CN107623862A (en) * | 2017-09-21 | 2018-01-23 | 广州华多网络科技有限公司 | multimedia information push control method, device and server |
| CN107748759A (en) * | 2017-09-21 | 2018-03-02 | 广州华多网络科技有限公司 | Video pushing method and its equipment |
| CN108090162A (en) * | 2017-12-13 | 2018-05-29 | 北京百度网讯科技有限公司 | Information-pushing method and device based on artificial intelligence |
| CN109413216A (en) * | 2018-12-29 | 2019-03-01 | 微梦创科网络科技（中国）有限公司 | A kind of information-pushing method, device and mobile terminal |
| CN109767268A (en) * | 2019-01-10 | 2019-05-17 | 深圳市沃特沃德股份有限公司 | A kind of advertisement sending method, device, storage medium and computer equipment |
-
2019
- 2019-09-29 CN CN201910934514.7A patent/CN110677482A/en active Pending
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20170164166A1 (en) * | 2014-12-19 | 2017-06-08 | Baidu Online Network Technology (Beijing) Co., Ltd. | Method and device for pushing information during call and storage medium |
| CN106372116A (en) * | 2016-08-23 | 2017-02-01 | 天津火炬鑫茂创业服务有限公司 | Information popularization system |
| CN107623862A (en) * | 2017-09-21 | 2018-01-23 | 广州华多网络科技有限公司 | multimedia information push control method, device and server |
| CN107748759A (en) * | 2017-09-21 | 2018-03-02 | 广州华多网络科技有限公司 | Video pushing method and its equipment |
| CN108090162A (en) * | 2017-12-13 | 2018-05-29 | 北京百度网讯科技有限公司 | Information-pushing method and device based on artificial intelligence |
| CN109413216A (en) * | 2018-12-29 | 2019-03-01 | 微梦创科网络科技（中国）有限公司 | A kind of information-pushing method, device and mobile terminal |
| CN109767268A (en) * | 2019-01-10 | 2019-05-17 | 深圳市沃特沃德股份有限公司 | A kind of advertisement sending method, device, storage medium and computer equipment |
Non-Patent Citations (1)
| Title |
|---|
| 魏超，陈璐颖，白雪著: "信息流广告", 《微博与微信》 * |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114595390A (en) * | 2022-03-17 | 2022-06-07 | 北京欧应信息技术有限公司 | Method, apparatus, and medium for pushing information |
| CN116684481A (en) * | 2023-08-01 | 2023-09-01 | 国家计算机网络与信息安全管理中心 | Method and device for processing push information homogenization, electronic equipment and storage medium |
| CN116684481B (en) * | 2023-08-01 | 2023-11-21 | 国家计算机网络与信息安全管理中心 | Method and device for processing push information homogenization, electronic equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US11138381B2 (en) | Method, computer device and readable medium for user's intent mining | |
| CN110083688A (en) | Search result recalls method, apparatus, server and storage medium | |
| US20170364495A1 (en) | Propagation of changes in master content to variant content | |
| CN107391561B (en) | Advertisement processing method in content source page, server and computer readable medium | |
| WO2012145521A1 (en) | Localized translation of keywords | |
| US11853684B2 (en) | Synchronization and tagging of image and text data | |
| CN110633033A (en) | Method, apparatus, and computer storage medium for task display | |
| CN109933738B (en) | Method, device and computer storage medium for displaying reading content | |
| CN109960554B (en) | Method, device and computer storage medium for displaying reading content | |
| CN112136127A (en) | Action indicator for search operation output element | |
| CN110569335A (en) | triple verification method and device based on artificial intelligence and storage medium | |
| CN111814033A (en) | Method, device, equipment and storage medium for determining delivered medium information | |
| CN110677482A (en) | Method, equipment and computer storage medium for pushing information | |
| CN110659438A (en) | Method, apparatus and computer storage medium for issuing reading reward | |
| CN111914102A (en) | Method for editing multimedia data, electronic device and computer storage medium | |
| CN110704727A (en) | Information pushing method and device and computer equipment | |
| US8954466B2 (en) | Use of statistical language modeling for generating exploratory search results | |
| CN109561212B (en) | Merging method, device, equipment and storage medium for published information | |
| CN113722588B (en) | Resource recommendation method and device and electronic equipment | |
| CN107729944B (en) | Identification method and device of popular pictures, server and storage medium | |
| US9355191B1 (en) | Identification of query completions which change users' original search intent | |
| CN110969479A (en) | Method, equipment and computer storage medium for displaying promoted resources | |
| US20140156693A1 (en) | Filmstrip-based query suggestions | |
| CN109257648B (en) | Method, device, terminal and storage medium for correcting similarity between live broadcasts | |
| EP3743873B1 (en) | Modeling distribution of digital components over a network |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20200110 |