CN110674426A - Webpage behavior reporting method and device - Google Patents
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Abstract
The embodiment of the application provides a webpage behavior reporting method and device. The webpage behavior reporting method comprises the following steps: if an execution event for accessing webpage elements in a webpage is detected, intercepting the execution event and acquiring identification information of a target webpage element for which the execution event aims; acquiring webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs according to the identification information of the target webpage element; and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information. According to the technical scheme of the embodiment of the application, the influence of the report of the webpage behavior of the user on the normal operation of the webpage service can be avoided, the updating and the modification of the webpage content needing to be reported by the webpage behavior are facilitated, the maintenance period of the webpage is shortened, and the maintenance cost of the webpage is reduced.
Description
Technical Field
The application relates to the technical field of internet, in particular to a webpage behavior reporting method and device.
Background
At present, a code point burying method is generally adopted for reporting user webpage behaviors, namely, reporting codes are embedded in target webpages, and then the user webpage behaviors are reported. The reported code is directly embedded into the service code of the target webpage, so that the normal operation of the webpage service is easily influenced, in addition, when the webpage content needs to be updated and modified, the reported code needs to be manually modified by a developer and then can be issued, the webpage maintenance period is long, and the webpage maintenance cost is high.
Disclosure of Invention
Embodiments of the present application provide a method and an apparatus for reporting a webpage behavior, so as to solve at least to a certain extent the problems that the normal operation of a webpage service is affected by the existing reporting of a user webpage behavior and the maintenance cycle of a webpage to be reported is long.
Other features and advantages of the present application will be apparent from the following detailed description, or may be learned by practice of the application.
According to an aspect of an embodiment of the present application, a method for reporting a webpage behavior is provided, including: if an execution event for accessing webpage elements in a webpage is detected, intercepting the execution event and acquiring identification information of a target webpage element for which the execution event aims; acquiring webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs according to the identification information of the target webpage element; and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information.
According to an aspect of the present application, a device for reporting a webpage behavior is provided, including: the first acquisition unit is used for intercepting an execution event for accessing webpage elements in a webpage and acquiring identification information of a target webpage element for the execution event if the execution event is detected; a second obtaining unit, configured to obtain, according to the identification information of the target webpage element, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs; and the reporting unit is used for reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information.
In some embodiments of the present application, based on the foregoing scheme, the second obtaining unit is configured to: determining whether the target webpage element is a webpage element needing webpage behavior reporting or not according to the identification information of the target webpage element; if the target webpage element is determined to be the webpage element needing webpage behavior reporting, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs are obtained according to the identification information of the target webpage element.
In some embodiments of the present application, based on the foregoing scheme, the second obtaining unit is configured to: and if the identification information of the target webpage element exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting, determining the target webpage element as the webpage element needing to be subjected to webpage behavior reporting.
In some embodiments of the present application, based on the foregoing scheme, the device for reporting a webpage behavior further includes: a third obtaining unit, configured to obtain a reporting configuration file of an identification information table for configuring a webpage element that needs to be subjected to webpage behavior reporting, where the reporting configuration file is used to configure identification information corresponding to a webpage element that needs to be subjected to webpage behavior reporting in a specified webpage; and the updating unit is used for updating the identification information table of the webpage elements needing to be subjected to webpage behavior reporting through the identification information corresponding to the webpage elements needing to be subjected to webpage behavior reporting and configured in the reporting configuration file.
In some embodiments of the present application, based on the foregoing scheme, the device for reporting a webpage behavior further includes: a fourth obtaining unit, configured to obtain a configuration request, where the configuration request includes identification information of a web page element that needs to be subjected to web page behavior reporting, web page identification information of a web page to which the web page element that needs to be subjected to web page behavior reporting belongs, and input web page behavior reporting information; and the generating unit is used for storing the identification information of the webpage element needing to be subjected to webpage behavior reporting, the webpage identification information of the webpage to which the webpage element needing to be subjected to webpage behavior reporting belongs and the input webpage behavior reporting information in an associated manner to generate the reporting configuration file.
In some embodiments of the present application, based on the foregoing scheme, the second obtaining unit is configured to: and determining the webpage behavior reporting information according to the corresponding relation between the identification information of the webpage elements and the webpage behavior reporting tag information, and determining the webpage identification information according to the corresponding relation between the identification information of the webpage elements and the webpage identification information of the webpage to which the webpage elements belong.
In some embodiments of the present application, based on the foregoing scheme, the device for reporting a webpage behavior further includes: and the releasing unit is used for releasing the interception state of the execution event and executing the execution event.
In some embodiments of the present application, based on the foregoing scheme, the device for reporting a webpage behavior further includes: a fifth acquiring unit, configured to acquire network protocol IP address information; the reporting unit is configured to: and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information and the IP address information.
According to an aspect of the embodiments of the present application, there is provided a computer-readable medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the method for reporting web page behavior as described in the above embodiments.
According to an aspect of an embodiment of the present application, there is provided an electronic device including: one or more processors; a storage device, configured to store one or more programs, and when the one or more programs are executed by the one or more processors, enable the one or more processors to implement the webpage behavior reporting method in the embodiment.
In the technical solutions provided in some embodiments of the present application, when a user accesses a page element in a web page, an execution event for accessing the page element in the web page is generated, if the execution event for accessing the page element in the web page is detected, the execution event is intercepted, identification information of a target page element targeted by the execution event is obtained, and then web page behavior report information and web page identification information of a web page to which the target page element belongs are obtained through the identification information of the target page element, so that web page behavior report is performed according to the identification information based on the target page element, the web page identification information and the web page behavior report information, so that when a user web page behavior report is performed on a web page, user web page behavior report can be performed without embedding a report code into a service code of the target web page, therefore, certain influence on normal operation of the webpage service due to the fact that the reporting code is embedded into the service code of the target webpage is avoided, updating and modifying of the webpage content are facilitated, the maintenance period of the webpage is shortened, and the maintenance cost of the webpage is reduced.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application. It is obvious that the drawings in the following description are only some embodiments of the application, and that for a person skilled in the art, other drawings can be derived from them without inventive effort. In the drawings:
FIG. 1 shows a schematic diagram of an exemplary system architecture to which aspects of embodiments of the present application may be applied;
fig. 2 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
fig. 3 is a flowchart illustrating step S220 of a webpage behavior reporting method according to an embodiment of the present application;
fig. 4 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
fig. 5 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
fig. 6 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
fig. 7 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
fig. 8 is a flowchart illustrating a method for reporting webpage behavior according to an embodiment of the present application;
FIG. 9 is a diagram illustrating an overall system architecture for reporting web page behavior according to an embodiment of the present application;
fig. 10 is a block diagram illustrating a device for reporting webpage behavior according to an embodiment of the present application;
FIG. 11 illustrates a schematic structural diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art.
Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the application. One skilled in the relevant art will recognize, however, that the subject matter of the present application can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known methods, devices, implementations, or operations have not been shown or described in detail to avoid obscuring aspects of the application.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
Fig. 1 shows a schematic diagram of an exemplary system architecture to which the technical solution of the embodiments of the present application can be applied.
As shown in fig. 1, the system architecture 100 may include a terminal device 101, a network 102, and a server 103, where the terminal device 101 in this embodiment may be a smart phone shown in fig. 1, and may also be a tablet computer, a portable computer, a desktop computer, and the like. Network 102 is the medium used to provide communication links between terminal devices 101 and server 103. Network 102 may include various connection types, such as wired communication links, wireless communication links, and so forth.
It should be understood that the number of terminal devices, networks, or servers shown in fig. 1 is merely illustrative. There may be any number of terminal devices or servers, etc., as desired for the implementation. For example, the server 103 may be a server cluster composed of a plurality of servers.
In an embodiment of the present application, a user may access a page element in a web page displayed on a display interface of the terminal device 101 by using the terminal device 101, and at this time, an execution event for accessing the page element in the web page is generated; if the terminal device 101 detects an execution event for accessing a web page element in a web page, the execution event is intercepted, identification information of a target web page element for the execution event is acquired, then web page behavior report information and web page identification information of a web page to which the target web page element belongs are acquired through the identification information of the target web page element, and therefore web page behavior report is performed according to the identification information of the target web page element, the web page identification information of the web page to which the target web page element belongs and the web page behavior report information. According to the technical scheme of the embodiment, when the webpage is reported by the user webpage behavior, the user webpage behavior can be reported without embedding the reporting code into the service code of the target webpage, so that the influence on the normal operation of the webpage service caused by the reporting of the user webpage behavior is avoided, the webpage content needing to be reported by the webpage behavior is conveniently updated and modified, the maintenance period of the webpage is shortened, and the maintenance cost of the webpage is reduced.
It should be noted that the method for reporting a webpage behavior provided by the embodiment of the present invention is generally executed by the terminal device 101, and accordingly, the device for reporting a webpage behavior is generally disposed in the terminal device 101. However, in other embodiments of the present invention, the server 103 may also have a similar function to the terminal device 101, so as to execute the method for reporting a webpage behavior provided in the embodiment of the present invention.
The implementation details of the technical solution of the embodiment of the present application are set forth in detail below:
fig. 2 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 2, the method for reporting webpage behavior at least includes steps S210 to S230, which are described in detail as follows:
in step S210, if an execution event for accessing a web page element in a web page is detected, the execution event is intercepted, and identification information of a target web page element targeted by the execution event is acquired.
In one embodiment of the present application, the web page may be a web page in various types of websites, such as a news website or a video resource website, and the web page elements are characters, pictures, animations, videos, and the like displayed on the web page.
In an embodiment of the present application, the execution event may be an event that a user accesses a webpage element that needs to be accessed in a webpage, where the event may be triggered when the user operates the webpage element of the webpage, for example, the execution event that the user clicks a text news title displayed in a news webpage to jump to a corresponding news page, where the news page is a page where the user browses news content.
In addition, all parameter information for executing the access function, such as identification information for the executed target web page element, the executed event type, and the like, is included in the execution event, and the identification information of the target web page element serves as unique identification information for identifying different web page elements in the web page. When detecting an execution event for accessing a webpage element in a webpage, the terminal device intercepts the execution event and acquires identification information of a target webpage element for the execution event, thereby determining the identification information of the accessed webpage element in the webpage and further determining the webpage element generating a webpage behavior.
In step S220, the webpage behavior reporting information and the webpage identification information of the webpage to which the target webpage element belongs are obtained according to the identification information of the target webpage element.
In an embodiment of the application, after intercepting an execution event and acquiring identification information of a target webpage element targeted by the execution event, in order to report a webpage behavior accessed to the webpage element in the webpage, the terminal device acquires webpage behavior report information according to the identification information of the target webpage element, and acquires webpage identification information of a webpage to which the target webpage element belongs according to the identification information of the target webpage element.
The web page identification information is used as unique identification information for identifying each web page, and the unique identification information of the web page may be a Uniform Resource Locator (URL) address of the web page. The web page behavior reporting information may be preset information for recording a web page behavior, such as an access tag for a web page element, and tag information for identifying that the secondary web page behavior is for accessing the web page element in the web page, and of course, the web page behavior reporting information may also be other information for recording a web page behavior, such as a specific character string, which is not limited herein.
In an embodiment of the present application, the obtaining, according to the identification information of the target webpage element, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs include:
and determining the webpage behavior reporting information according to the corresponding relation between the identification information of the webpage elements and the webpage behavior reporting information, and determining the webpage identification information according to the corresponding relation between the identification information of the webpage elements and the webpage identification information of the webpage to which the webpage elements belong.
In an embodiment of the present application, a correspondence between identification information of all web page elements in each web page and web page behavior reporting information, and a correspondence between identification information of all web page elements in each web page and web page identification information of a web page to which the web page element belongs are stored in advance in a terminal device. Therefore, the terminal device can determine the webpage behavior reporting information of the target webpage element according to the corresponding relation between the identification information of the webpage element and the webpage behavior reporting information, and determine the webpage identification information of the webpage to which the target webpage element belongs according to the corresponding relation between the identification information of the webpage element and the webpage identification information of the webpage to which the webpage element belongs.
Fig. 3 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 3, the step S220 of obtaining the webpage behavior reporting information according to the identification information of the target webpage element and the webpage identification information of the webpage to which the target webpage element belongs may include steps S2201 to S2202, which are described in detail as follows:
in step S2201, it is determined whether the target web page element is a web page element that needs to report a web page behavior according to the identification information of the target web page element.
In an embodiment of the present application, for all detected execution events for accessing the webpage elements in the webpage, when the terminal device reports the webpage behavior, the terminal device may also report the webpage behavior of the webpage elements that need to be reported according to the actual webpage behavior reporting requirement, in other words, may report the webpage behavior only for some of the webpage elements that need to be reported in the webpage. In this case, the terminal device may determine whether the target webpage element is a webpage element that needs to report the webpage behavior according to the identification information of the target webpage element.
In an embodiment of the present application, the step S2201 of determining whether the target webpage element is a webpage element that needs to be subjected to webpage behavior reporting according to the identification information of the target webpage element includes:
and if the identification information of the target webpage element exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting, determining the target webpage element as the webpage element needing to be subjected to webpage behavior reporting.
In an embodiment of the present application, the identification information table includes identification information of page elements that need to be subjected to webpage behavior reporting in each page, and in addition, the identification information table may further store a correspondence between the identification information of the page elements that need to be subjected to webpage behavior reporting in each page and the webpage behavior reporting information in association, and store a correspondence between the identification information of all the webpage elements in each webpage and the webpage identification information of the webpage to which the webpage elements belong in association.
The terminal device prestores an identification information table of a webpage element needing to be subjected to webpage behavior reporting, and determines that the target webpage element is the webpage element needing to be subjected to webpage behavior reporting by detecting whether identification information of the target webpage element aiming at an execution event exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting. When the identification information of the target webpage element aimed at by the execution event exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting, determining the target webpage element as the webpage element needing to be subjected to webpage behavior reporting, and otherwise, determining the target webpage element as the webpage element not needing to be subjected to webpage behavior reporting.
In step S2202, if it is determined that the target web page element is a web page element for which a web page behavior report needs to be performed, the web page behavior report information and the web page identification information of the web page to which the target web page element belongs are obtained according to the identification information of the target web page element.
In an embodiment of the application, when it is determined that a target webpage element targeted by an execution event is a webpage element requiring webpage behavior reporting, the terminal device acquires webpage behavior reporting information according to identification information of the target webpage element, and acquires webpage identification information of a webpage to which the target webpage element belongs according to the identification information of the target webpage element, so as to report a webpage behavior accessed by a user for the target webpage element.
The technical scheme of the embodiment of fig. 3 realizes that the page behavior reporting can be performed by selecting the page elements in the web page in a self-defined manner according to the reporting requirement, thereby improving the freedom of reporting the page behavior, avoiding reporting the page behavior for all the page elements in the web page, reducing unnecessary data processing, and saving network resources.
Referring to fig. 2 again, in step S230, a webpage behavior report is performed based on the identification information of the target webpage element, the webpage identification information, and the webpage behavior report information.
In an embodiment of the present application, the terminal device may report the webpage behavior based on the identification information of the target webpage element, the webpage identification information, and the webpage behavior report information, so as to record the next webpage access behavior.
Optionally, the identification information of the target web page element, the web page identification information, and the web page behavior report information may be reported to a server through a Common Gateway Interface (CGI), where the server may be a database server for recording a web page behavior that needs to be reported, so as to analyze the recorded web page behavior.
In an embodiment of the present application, the terminal device may generate a webpage behavior record according to the identification information of the target webpage element, the webpage identification information, and the webpage behavior reporting information, and report the webpage behavior record. Optionally, the terminal device may further store the generated webpage behavior record, and report all the webpage behavior records generated in the time period at a specified time interval through a CGI (Common gateway interface), for example, the webpage behavior record generated in one week may be reported at a certain preset time point every week.
Optionally, the terminal device may also report all generated webpage behavior records through a CGI (Common Gateway Interface) when the number of the generated webpage behavior records reaches a predetermined number, for example, the terminal device may report when the number of the generated webpage behavior records reaches one hundred.
As can be seen from the above, in the technical solution shown in the embodiment of fig. 2, when a user accesses a page element in a web page, an execution event for accessing the page element in the web page is generated, if the execution event for accessing the page element in the web page is detected, the execution event is intercepted, identification information of a target page element targeted by the execution event is obtained, and then web page behavior report information and web page identification information of a web page to which the target page element belongs are obtained through the identification information of the target page element, so that the web page behavior report is performed according to the identification information based on the target page element, the web page identification information and the web page behavior report information, and thus when the web page behavior report is performed on the web page, the user page report behavior can be achieved without embedding a report code into a service code of the target page, therefore, certain influence on normal operation of the webpage service due to the fact that the reporting code is embedded into the service code of the target webpage is avoided, updating and modifying of the webpage content are facilitated, the maintenance period of the webpage is shortened, and the maintenance cost of the webpage is reduced.
Fig. 4 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 4, the method for reporting webpage behavior further includes steps S310 to S320, which are described in detail as follows:
in step S310, a reporting configuration file for configuring an identification information table of a webpage element that needs to be reported by a webpage behavior is obtained, where the reporting configuration file is used to configure identification information corresponding to the webpage element that needs to be reported by the webpage behavior in a specific webpage.
In an embodiment of the present application, configuring an identification information table of a webpage element that needs to be subjected to webpage behavior reporting may be implemented by configuring a reporting configuration file in advance. When the reporting configuration file is configured, the identification information corresponding to the webpage elements needing to be subjected to webpage behavior reporting in the webpage can be configured, and then the configuration of the webpage elements needing to be subjected to webpage behavior reporting in the webpage is realized according to the actual reporting requirement. It can be understood that, the identification information corresponding to the webpage elements that need to be subjected to the webpage behavior reporting in the multiple webpages can also be configured at the same time, so that the multiple webpages that need to be subjected to the webpage behavior reporting and the webpage elements that need to be subjected to the webpage behavior reporting in each webpage can be configured at the same time according to the actual reporting requirements.
In step S320, the identification information table of the webpage elements that need to be subjected to webpage behavior reporting is updated according to the identification information corresponding to the webpage elements that need to be subjected to webpage behavior reporting and configured in the reporting configuration file.
In an embodiment of the application, the terminal device obtains the reporting configuration file, and updates the identification information table of the webpage element requiring the webpage behavior reporting by using the identification information corresponding to the webpage element requiring the webpage behavior reporting, which is configured in the reporting configuration file, so that when a user accesses the webpage element in the webpage, whether the webpage behavior is reported can be determined according to the identification information table of the webpage element requiring the webpage behavior reporting.
Fig. 5 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 5, the method for reporting webpage behavior further includes steps S410 to S420, which are described in detail as follows:
in step S410, a configuration request is obtained, where the configuration request includes identification information of a web page element that needs to be subjected to web page behavior report, web page identification information of a web page to which the web page element that needs to be subjected to web page behavior report belongs, and input web page behavior report information.
In an embodiment of the application, the configuration request is a request for generating a reporting configuration file, and a user may enter a management page for generating the reporting configuration file through a project management page provided by a terminal device, and operate in the management page for generating the reporting configuration file to generate the configuration request. In the management page for generating the reporting configuration file, a web page to be reported by a web page behavior and a web page element to be reported in the web page are selected, and preset web page behavior reporting information for identifying the web page reporting behavior is input to generate a configuration request, where the web page behavior reporting information may be specifically a manually set behavior reporting tag for recording the web page behavior, and the configuration request may be triggered by clicking a virtual button of the management page, which is not limited herein.
In step S420, the identification information of the web page element requiring the web page behavior report, the web page identification information of the web page to which the web page element requiring the web page behavior report belongs, and the input web page behavior report information are stored in an associated manner to generate the report configuration file.
In an embodiment of the application, after obtaining the configuration request, the terminal device may associate and store the identification information of the webpage element that is selected in the configuration request and is used for performing the webpage behavior report, the webpage identification information of the webpage to which the webpage element that is required to perform the webpage behavior report belongs, and the input webpage behavior report information to generate the report configuration file.
Specifically, the identification information of each web page element and the web page identification information of the web page to which the web page element belongs may be associated according to a corresponding relationship between the identification information of each web page element and the web page identification information of the web page to which the web page element belongs, and the identification information of each web page element and the input web page behavior report information may be associated according to a corresponding relationship between the identification information of each web page element and the input web page behavior report information, so as to. The reporting configuration file contains identification information of all webpage elements needing to be subjected to webpage behavior reporting, and is used for updating an identification information table of the webpage elements needing to be subjected to webpage behavior reporting, which is stored in the terminal equipment.
It can be understood that, for the page elements in the web page that need to be subjected to the web page behavior reporting, the corresponding page elements are added or deleted according to the reporting requirement in the management page for generating the reporting configuration file to generate a new reporting configuration file, and then the identification information table of the page elements that need to be subjected to the web page behavior reporting and are stored in the terminal device is updated through the new reporting configuration file.
Fig. 6 shows a flowchart of a method for reporting web page behavior according to an embodiment of the present application, where the method for reporting web page behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. The webpage behavior reporting method can be executed by equipment with a computing processing function. Referring to fig. 6, the method for reporting webpage behavior further includes steps S510 to S520, which are described in detail as follows:
in step S510, a presentation request is acquired.
In an embodiment of the application, the display request is a request for displaying a webpage element in a webpage, which needs to be subjected to webpage behavior reporting, and the request can be triggered by clicking a virtual key or an entity key provided by the operation terminal device, and is used for displaying the webpage element in the webpage, which needs to be subjected to webpage behavior reporting, and specifically, the display request can be used for displaying identification information for identifying different webpage elements.
In step S520, the webpage elements that need to be reported by the webpage behavior are displayed.
In an embodiment of the application, after acquiring the display request, the terminal device displays the webpage elements that need to be subjected to the webpage behavior report in the webpage so as to facilitate browsing and viewing, and when a plurality of webpage elements that need to be subjected to the webpage behavior report in the webpage are provided, the terminal device can display the webpage elements that need to be subjected to the webpage behavior report in the webpage in a list form.
As can be seen, in the technical solution of the embodiment shown in fig. 6, the webpage elements that need to be subjected to the webpage behavior report in the webpage can be displayed more intuitively according to the display request, so that configuration operations such as adding, deleting or modifying the webpage elements that need to be subjected to the webpage behavior report in the webpage are facilitated, and the efficiency of configuring the webpage elements that need to be subjected to the webpage behavior report in the webpage is improved.
Fig. 7 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 7, after the steps of intercepting the execution event and acquiring the identification information of the target web page element for which the execution event is specific, the method further includes:
step S211, releasing the interception state of the execution event, and executing the execution event.
In step S211, after intercepting the execution event and acquiring the identification information of the target webpage element targeted by the execution event, the terminal device may release the interception state of the execution event and continue to execute the execution event, thereby accessing the webpage element in the webpage. It is understood that step S211 may be performed after step S220 or step S230, and is not limited herein.
Fig. 8 is a flowchart illustrating a method for reporting a webpage behavior according to an embodiment of the present application, where the method for reporting a webpage behavior may be performed by a device with a computing processing function, where the device may be the terminal device 101 shown in fig. 1. Referring to fig. 8, after the steps of intercepting the execution event and acquiring the identification information of the target web page element for which the execution event is specific, the method includes:
step S212, network protocol IP address information is obtained.
The step S230 of reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information, and the webpage behavior reporting information includes:
step S2301, reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information, and the IP address information.
In step S212, the terminal device may obtain the IP address information from the local network configuration information, so that when the webpage behavior is reported, the terminal device may report the IP (Internet Protocol, network Protocol) address information, so that the reported webpage behavior information includes more abundant information, so as to analyze the webpage behavior.
In step S2301, when the terminal device reports the webpage behavior based on the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information, and the IP address information, the terminal device may generate a webpage reporting record from the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information, and the IP address information, and report the webpage reporting record, where the reported webpage reporting record includes the IP address information, so that the reported webpage behavior may be recorded with region information, thereby facilitating more complex data analysis on the webpage behavior.
Fig. 9 is a schematic diagram of an overall system architecture for reporting a webpage behavior according to an embodiment of the present application, and the following describes a technical solution of the embodiment of the present application in detail.
As shown in fig. 9, the overall system architecture for reporting the web page behavior is disposed in the terminal device 101 as shown in the figure, and the system architecture includes an SDK (Software Development Kit), a configuration system, and a data system.
The SDK is used as a software package configured in advance in the terminal device, and is used for executing configuration updating on a webpage element which needs to be subjected to webpage behavior reporting in a webpage when a new reporting configuration file exists in the configuration system. In addition, the SDK is further configured to perform event target identification on the generated execution event, and identify the execution event that accesses the web page element in the web page, so as to intercept the execution event, and further facilitate obtaining identification information of the target web page element targeted by the execution event; the SDK can also acquire webpage behavior reporting information according to the identification information of the target webpage element and acquire the webpage identification information of the webpage to which the target webpage element belongs according to the identification information of the target webpage element so as to realize webpage behavior reporting according to the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information, and webpage behavior data needing to be reported can be sent to the data system so that the data system can store the webpage through a local database BANK.
The configuration system has a user authority management function and is used for verifying the identity information of the webpage management personnel so as to determine the identity of the webpage management personnel. The configuration system also has a target page interactive function, a project data management function, a page data management function and a reporting point configuration management function, wherein the project data management and page data management function is used for managing each webpage and webpage elements in the webpage, and the reporting point configuration management function is used for managing the webpage elements in the webpage which need to be reported by webpage behaviors.
Specifically, a web page manager manages a web page and web page elements in the web page according to a target page interactive function operation of the configuration system to generate a corresponding reporting configuration file, and then manages the web page elements in the web page that need to be subjected to web page behavior reporting, user right management data and the web page data are stored in the configuration system in a universal DB (DataBase) mode, and the reporting configuration file is stored in a Key-Value type storage mode.
The following describes an embodiment of an apparatus of the present application, which may be used to implement the method for reporting a webpage behavior in the foregoing embodiment of the present application. For details that are not disclosed in the embodiments of the apparatus of the present application, please refer to the embodiments of the method for reporting web page behavior described above.
Fig. 10 is a block diagram illustrating a device for reporting webpage behavior according to an embodiment of the present application.
Referring to fig. 10, a device 1000 for reporting a webpage behavior according to an embodiment of the present application is generally disposed in a terminal device 101, where the device 1000 for reporting a webpage behavior includes: a first obtaining unit 1010, a second obtaining unit 1020 and a reporting unit 1030.
The first obtaining unit 1010 is configured to, if an execution event for accessing a web page element in a web page is detected, intercept the execution event, and obtain identification information of a target web page element to which the execution event is directed; a second obtaining unit 1020, configured to obtain, according to the identification information of the target webpage element, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs; a reporting unit 1030, configured to report a webpage behavior based on the identification information of the target webpage element, the webpage identification information, and the webpage behavior reporting information.
In some embodiments of the present application, the second obtaining unit 1020 is configured to: determining whether the target webpage element is a webpage element needing webpage behavior reporting or not according to the identification information of the target webpage element; if the target webpage element is determined to be the webpage element needing webpage behavior reporting, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs are obtained according to the identification information of the target webpage element.
In some embodiments of the present application, the second obtaining unit 1020 is configured to: and if the identification information of the target webpage element exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting, determining the target webpage element as the webpage element needing to be subjected to webpage behavior reporting.
In some embodiments of the present application, the device for reporting webpage behavior further includes: a third obtaining unit, configured to obtain a reporting configuration file of an identification information table for configuring a webpage element that needs to be subjected to webpage behavior reporting, where the reporting configuration file is used to configure identification information corresponding to a webpage element that needs to be subjected to webpage behavior reporting in a specified webpage; and the updating unit is used for updating the identification information table of the webpage elements needing to be subjected to webpage behavior reporting through the identification information corresponding to the webpage elements needing to be subjected to webpage behavior reporting and configured in the reporting configuration file.
In some embodiments of the present application, the device for reporting webpage behavior further includes: a fourth obtaining unit, configured to obtain a configuration request, where the configuration request includes identification information of a web page element that needs to be subjected to web page behavior reporting, web page identification information of a web page to which the web page element that needs to be subjected to web page behavior reporting belongs, and input web page behavior reporting information; and the generating unit is used for storing the identification information of the webpage element needing to be subjected to webpage behavior reporting, the webpage identification information of the webpage to which the webpage element needing to be subjected to webpage behavior reporting belongs and the input webpage behavior reporting information in an associated manner to generate the reporting configuration file.
In some embodiments of the present application, the second obtaining unit 1020 is configured to: and determining the webpage behavior reporting information according to the corresponding relation between the identification information of the webpage elements and the webpage behavior reporting tag information, and determining the webpage identification information according to the corresponding relation between the identification information of the webpage elements and the webpage identification information of the webpage to which the webpage elements belong.
In some embodiments of the present application, the device for reporting webpage behavior further includes: and the releasing unit is used for releasing the interception state of the execution event and executing the execution event.
In some embodiments of the present application, the device for reporting webpage behavior further includes: a fifth acquiring unit, configured to acquire network protocol IP address information; the reporting unit is configured to: and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information and the IP address information.
FIG. 11 illustrates a schematic structural diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
It should be noted that the computer system 1100 of the electronic device shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
As shown in fig. 11, a computer system 1100 includes a Central Processing Unit (CPU)1101, which can perform various appropriate actions and processes, such as performing the methods described in the above embodiments, according to a program stored in a Read-Only Memory (ROM) 1102 or a program loaded from a storage section 1108 into a Random Access Memory (RAM) 1103. In the RAM 1103, various programs and data necessary for system operation are also stored. The CPU 1101, ROM 1102, and RAM 1103 are connected to each other by a bus 1104. An Input/Output (I/O) interface 1105 is also connected to bus 1104.
The following components are connected to the I/O interface 1105: an input portion 1106 including a keyboard, mouse, and the like; an output section 1107 including a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, a speaker, and the like; a storage section 1108 including a hard disk and the like; and a communication section 1109 including a network interface card such as a LAN (Local area network) card, a modem, or the like. The communication section 1109 performs communication processing via a network such as the internet. A driver 1110 is also connected to the I/O interface 1105 as necessary. A removable medium 1111 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1110 as necessary, so that a computer program read out therefrom is mounted into the storage section 1108 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication portion 1109 and/or installed from the removable medium 1111. When the computer program is executed by a Central Processing Unit (CPU)1101, various functions defined in the system of the present application are executed.
It should be noted that the computer readable medium shown in the embodiments of the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM), a flash Memory, an optical fiber, a portable Compact Disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wired, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. Each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software, or may be implemented by hardware, and the described units may also be disposed in a processor. Wherein the names of the elements do not in some way constitute a limitation on the elements themselves.
As another aspect, an embodiment of the present application also provides a computer-readable medium, which may be included in the electronic device described in the above embodiment; or may exist separately without being assembled into the electronic device. The computer-readable medium carries one or more programs, and when the one or more programs are executed by a processor in the electronic device, the electronic device is enabled to implement the webpage behavior reporting method in the embodiments.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the application. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present application can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a touch terminal, or a network device, etc.) to execute the method according to the embodiments of the present application.
Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the embodiments disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains.
It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the appended claims.
Claims (10)
1. A webpage behavior reporting method is characterized by comprising the following steps:
if an execution event for accessing webpage elements in a webpage is detected, intercepting the execution event and acquiring identification information of a target webpage element for which the execution event aims;
acquiring webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs according to the identification information of the target webpage element;
and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information.
2. The method according to claim 1, wherein the obtaining of the webpage behavior reporting information according to the identification information of the target webpage element and the webpage identification information of the webpage to which the target webpage element belongs includes:
determining whether the target webpage element is a webpage element needing webpage behavior reporting or not according to the identification information of the target webpage element;
if the target webpage element is determined to be the webpage element needing webpage behavior reporting, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs are obtained according to the identification information of the target webpage element.
3. The method according to claim 1, wherein the determining whether the target web page element is a web page element that requires web page behavior reporting according to the identification information of the target web page element comprises:
and if the identification information of the target webpage element exists in the identification information table of the webpage element needing to be subjected to webpage behavior reporting, determining the target webpage element as the webpage element needing to be subjected to webpage behavior reporting.
4. The method for reporting webpage behavior according to claim 3, further comprising:
acquiring a reporting configuration file of an identification information table for configuring webpage elements needing to be reported with webpage behaviors, wherein the reporting configuration file is used for configuring identification information corresponding to the webpage elements needing to be reported with the webpage behaviors in a specified webpage;
and updating the identification information table of the webpage elements needing to be subjected to webpage behavior reporting through the identification information corresponding to the webpage elements needing to be subjected to webpage behavior reporting and configured in the reporting configuration file.
5. The method for reporting webpage behavior according to claim 4, further comprising:
acquiring a configuration request, wherein the configuration request comprises identification information of a webpage element needing to be subjected to webpage behavior reporting, webpage identification information of a webpage to which the webpage element needing to be subjected to webpage behavior reporting belongs, and input webpage behavior reporting information;
and storing the identification information of the webpage element needing to be subjected to webpage behavior reporting, the webpage identification information of the webpage to which the webpage element needing to be subjected to webpage behavior reporting belongs and the input webpage behavior reporting information in an associated manner to generate the reporting configuration file.
6. The method for reporting webpage behavior according to claim 1, wherein the method for reporting webpage behavior further comprises:
acquiring a display request;
and displaying the webpage elements needing to report the webpage behaviors in the webpage.
7. The method according to claim 1, wherein the obtaining of the webpage behavior reporting information according to the identification information of the target webpage element and the webpage identification information of the webpage to which the target webpage element belongs includes:
and determining the webpage behavior reporting information according to the corresponding relation between the identification information of the webpage elements and the webpage behavior reporting tag information, and determining the webpage identification information according to the corresponding relation between the identification information of the webpage elements and the webpage identification information of the webpage to which the webpage elements belong.
8. The method for reporting webpage behavior according to claim 1, wherein after intercepting the execution event and acquiring identification information of a target webpage element targeted by the execution event, the method comprises:
and releasing the interception state of the execution event, and executing the execution event.
9. The method for reporting webpage behavior according to claim 1, wherein after intercepting the execution event and acquiring identification information of a target webpage element targeted by the execution event, the method comprises:
acquiring network protocol IP address information;
the reporting of the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information includes:
and reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information, the webpage behavior reporting information and the IP address information.
10. A webpage behavior reporting device is characterized by comprising:
the first acquisition unit is used for intercepting an execution event for accessing webpage elements in a webpage and acquiring identification information of a target webpage element for the execution event if the execution event is detected;
a second obtaining unit, configured to obtain, according to the identification information of the target webpage element, webpage behavior reporting information and webpage identification information of a webpage to which the target webpage element belongs;
and the reporting unit is used for reporting the webpage behavior based on the identification information of the target webpage element, the webpage identification information and the webpage behavior reporting information.
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