CN110674022B - Behavior data acquisition method and device and storage medium - Google Patents
Behavior data acquisition method and device and storage medium Download PDFInfo
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- CN110674022B CN110674022B CN201910926622.XA CN201910926622A CN110674022B CN 110674022 B CN110674022 B CN 110674022B CN 201910926622 A CN201910926622 A CN 201910926622A CN 110674022 B CN110674022 B CN 110674022B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/30—Monitoring
- G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
- G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/34—Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters
Abstract
The invention discloses a behavior data acquisition method, a behavior data acquisition device and a storage medium, and belongs to the technical field of internet. The method comprises the following steps: acquiring buried point configuration information and a target program of an application client; when the application client runs based on an original program, acquiring a target element and a target event type according to the embedded point configuration information through a preset embedded point program, and binding the target element and the target event type; when a target event occurs in a target element, a notification message of the target event occurring in the target element is intercepted through a preset embedded point program, and first behavior data used for representing that a user triggers the target event on the target element is acquired. Target elements and target event types in the buried point configuration information are automatically bound through a preset buried point program, developers do not need to manually write the buried point program, operation is simplified, and efficiency is improved.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a behavior data acquisition method, a behavior data acquisition device and a storage medium.
Background
With the development of internet technology, the number of users using an application client is gradually increased, and in order to analyze the behavior habits of the users, a currently common way is to add a buried point program in a program of the application client, and collect behavior data of the users through the buried point program.
In the related art, an original program of an application client is stored in a server, and if a developer needs to collect behavior data of a user in the application client, the original program of the application client is called from the server, a target element needing a buried point is found in the original program, and a buried point program is written for the target element to obtain a target program. The embedded point program is used for indicating the target element and the target event type to be bound, intercepting a notification message of the target element when the target element generates the target event, and acquiring behavior data for representing that a user triggers the target event on the target element. And storing the written target program into the server by a developer, and acquiring behavior data through a buried point program in the target program by the application client based on the running process of the target program.
However, the above scheme requires a developer to manually write a point burying program, and is tedious in operation and long in consumed time.
Disclosure of Invention
The embodiment of the invention provides a behavior data acquisition method, a behavior data acquisition device and a storage medium, which solve the problems in the related art. The technical scheme is as follows:
in one aspect, a behavior data obtaining method is provided, and the method includes:
acquiring buried point configuration information and a target program of an application client, wherein the buried point configuration information comprises position information of a target element and a target event type corresponding to the target element, and the target program comprises an original program and a preset buried point program of the application client;
when the application client runs based on the original program, acquiring the target element and the target event type according to the buried point configuration information through the preset buried point program, and binding the target element and the target event type;
when a target event occurs in the target element, intercepting a notification message of the target element when the target event occurs through the preset buried point program, and acquiring first behavior data for representing that a user triggers the target event on the target element.
In one possible implementation manner, the buried point configuration information further includes first function configuration information corresponding to the target element, and the method further includes:
when the application client runs based on the original program, acquiring the first function configuration information according to the buried point configuration information through the preset buried point program, and generating a first processing function corresponding to the target element according to the first function configuration information.
In another possible implementation manner, the obtaining first behavior data indicating that the target element is triggered by the user to the target event includes:
acquiring attribute information of a component to which the target element belongs;
and processing the attribute information by adopting the first processing function to obtain the first behavior data.
In another possible implementation manner, the obtaining of the burial point configuration information and the target program of the application client includes: receiving the embedded point configuration information and the target program sent by a first server;
after the obtaining of the first behavior data representing that the user triggers the target event for the target element, the method further includes: sending the first behavior data to the first server.
In another possible implementation manner, the buried point configuration information further includes a target information type, and the method further includes:
when the interactive information is transmitted between the application client and the second server, intercepting the interactive information through the preset point burying program;
and when the type of the interactive information is the target information type, acquiring second behavior data for expressing the transmission of the interactive information between the application client and the second server.
In another possible implementation manner, the buried point configuration information further includes second function configuration information corresponding to the target information type, and the method further includes:
and when the application client runs based on the original program, acquiring the second function configuration information according to the embedded point configuration information through the preset embedded point program, and generating a second processing function corresponding to the target information type according to the second function configuration information.
In another possible implementation manner, the obtaining second behavior data representing transmission of the interaction information between the application client and the second server includes:
and processing the interactive information by adopting the second processing function to obtain the second behavior data.
In another possible implementation manner, the obtaining of the burial point configuration information and the target program of the application client includes: receiving the embedded point configuration information and the target program sent by a first server;
after obtaining the second behavior data representing the transmission of the interaction information between the application client and the second server, the method further includes: sending the second behavior data to the first server.
In another aspect, a behavior data acquiring apparatus is provided, the apparatus including:
the system comprises a configuration acquisition module, a configuration processing module and a configuration processing module, wherein the configuration acquisition module is used for acquiring buried point configuration information and a target program of an application client, the buried point configuration information comprises position information of a target element and a target event type corresponding to the target element, and the target program comprises an original program and a preset buried point program of the application client;
a binding module, configured to, when the application client runs based on the original program, obtain, by the preset buried point program, the target element and the target event type according to the buried point configuration information, and bind the target element and the target event type;
the intercepting module is used for intercepting a notification message of the target element when the target element generates a target event through the preset buried point program;
and the data acquisition module is used for acquiring first behavior data which is used for representing that the target element is triggered by a user to the target event.
In a possible implementation manner, the fixed point configuration information further includes first function configuration information corresponding to the target element, and the apparatus further includes:
a first information obtaining module, configured to obtain, by the preset embedded point program, the first function configuration information according to the embedded point configuration information when the application client runs based on the original program;
and the first function generating module is used for generating a first processing function corresponding to the target element according to the first function configuration information.
In another possible implementation manner, the data obtaining module includes:
an acquisition unit configured to acquire attribute information of a component to which the target element belongs;
and the processing unit is used for processing the attribute information by adopting the first processing function to obtain the first behavior data.
In another possible implementation manner, the configuration obtaining module includes: the receiving unit is used for receiving the embedded point configuration information and the target program sent by the first server;
the device further comprises: a sending module, configured to send the first behavior data to the first server.
In another possible implementation manner, the buried point configuration information further includes a target information type,
the interception module is further configured to intercept the interaction information through the preset point burying program when the interaction information is transmitted between the application client and the second server;
the data obtaining module is further configured to obtain second behavior data indicating that the interaction information is transmitted between the application client and the second server when the type of the interaction information is the target information type.
In another possible implementation manner, the buried point configuration information further includes second function configuration information corresponding to the target information type, and the apparatus further includes:
a second information obtaining module, configured to, when the application client runs based on the original program, obtain, by using the preset embedded point program, the second function configuration information according to the embedded point configuration information;
and the second function generation module is used for generating a second processing function corresponding to the target information type according to the second function configuration information.
In another possible implementation manner, the data obtaining module includes:
and the processing unit is used for processing the interaction information by adopting the second processing function to obtain the second behavior data.
In another possible implementation manner, the configuration obtaining module includes: the receiving unit is used for receiving the embedded point configuration information and the target program sent by the first server;
the device further comprises: a sending module, configured to send the second behavior data to the first server.
In another aspect, an apparatus for behavior data acquisition is provided, the apparatus comprising a processor and a memory, the memory having at least one program code stored therein, the at least one program code being loaded and executed by the processor to implement the behavior data acquisition method.
In another aspect, a computer-readable storage medium is provided, in which at least one program code is stored, the at least one program code being loaded and executed by a processor to implement the behavior data obtaining method as described.
The behavior data acquisition method, the behavior data acquisition device and the storage medium provided by the embodiment of the invention receive the embedded point configuration information and the target program sent by the first server, when the application client runs based on the original program, acquiring a target element and a target event type according to the embedded point configuration information through a preset embedded point program, binding the target element and the target event type, acquiring first function configuration information according to the embedded point configuration information, generating a first processing function corresponding to the target element according to the first function configuration information, and when a target event occurs to the target element, the method comprises the steps of intercepting a notification message of a target event of a target element through a preset embedded point program, obtaining attribute information of a component to which the target element belongs, processing the attribute information by adopting a first processing function to obtain first behavior data, and sending the first behavior data to a first server. Target elements and target event types in the buried point configuration information are automatically bound through a preset buried point program, developers do not need to manually write the buried point program, operation is simplified, and efficiency is improved.
And the preset embedded point program can also generate a first processing function corresponding to the target element according to the first function configuration information, when the target element has a target event, behavior data can be generated according to the first processing function, the behavior data is sent to the server, the processing function can be dynamically generated, the behavior data matched with the target element is generated by adopting the processing function, the independence of the behavior data is improved, and each target element can be ensured to generate unique behavior data.
And receiving embedded point configuration information and a target program sent by a first server, acquiring second function configuration information according to the embedded point configuration information through a preset embedded point program when an application client runs based on the original program, generating a second processing function corresponding to the target information type according to the second function configuration information, intercepting and capturing the interactive information through the preset embedded point program when the interactive information is transmitted between the application client and the second server, processing the interactive information by adopting the second processing function when the interactive information is of the target information type to obtain second behavior data, and sending the second behavior data to the first server. The interactive information between the terminal and the second server can be intercepted, the behavior data of the user can be obtained through the interactive information, the way of obtaining the behavior data of the user is widened, and the integrity of the obtained behavior data is ensured.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a schematic diagram of an implementation environment provided by an embodiment of the invention;
FIG. 2 is a block diagram of a behavior data obtaining method according to an embodiment of the present invention;
fig. 3 is a flowchart of a behavior data obtaining method according to an embodiment of the present invention;
FIG. 4 is a block diagram of a behavior data obtaining method according to an embodiment of the present invention;
fig. 5 is a flowchart of a behavior data obtaining method according to an embodiment of the present invention;
FIG. 6 is a block diagram of a behavior data obtaining method according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an activity data acquiring apparatus according to an embodiment of the present invention;
fig. 8 is a schematic structural diagram of another behavior data acquiring apparatus according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of a terminal according to an embodiment of the present invention;
fig. 10 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, embodiments of the present invention will be described in detail with reference to the accompanying drawings.
Fig. 1 is a schematic structural diagram of an implementation environment provided in an embodiment of the present invention. Referring to fig. 1, the implementation environment includes a server 101 and a terminal 102, and the server 101 and the terminal 102 are connected via a communication network.
The server 101 may be a server 101, a server cluster composed of a plurality of servers 101, or a cloud computing service center. The terminal 102 may be an electronic device such as a mobile phone, a tablet computer, a personal computer, etc. An application client is installed in the terminal 102, and the application client may be an instant messaging client, an information presentation client, a video playing client, an online shopping client, or other clients.
For example, as shown in fig. 2, the server 101 sends, to the terminal 102, embedded point configuration information of an application client and a target program, where the embedded point configuration information includes a target element, a target event type, and function configuration information, and the target program includes a preset embedded point program, after receiving the embedded point configuration information and the target program, the terminal 102 stores the embedded point configuration information and the target program, binds the target element and the target event type in the embedded point configuration information through the preset embedded point program in the target program, generates a processing function of the target element, and when the target element sends a target event, the terminal 102 intercepts a notification message that the target element has a target event, and acquires behavior data of a user according to the processing function.
The behavior data acquisition method provided by the embodiment of the invention can be applied to a scene of purchasing articles through a shopping application client, the shopping application client is provided with a plurality of articles, each article can be provided with a purchasing option, a collecting option, a sharing option and the like, and a user can perform operations of purchasing articles, collecting articles, sharing articles and the like through the shopping application client.
Or, the behavior data obtaining method provided by the embodiment of the present invention may also be applied to a scene in which a video is played through a video playing application client, where the video playing application client is provided with a plurality of videos, and each video may also be provided with a cache option, a collection option, a sharing option, and the like, and a user may perform operations such as caching the video, collecting the video, sharing the video, and the like through the video playing application client.
Fig. 3 is a flowchart of a behavior data obtaining method according to an embodiment of the present invention. Referring to fig. 3, the method is applied to a terminal and includes:
301. and receiving the embedded point configuration information and the target program sent by the first server.
The method comprises the steps that an application client is installed in a terminal, an icon of the application client is displayed in a display screen of the terminal, when the terminal detects that the icon of the application client is triggered, an operation instruction of the application client is determined to be received, and the application client is operated. The trigger operation may be a click operation, a double click operation, a long press operation, or other types of operations.
The method comprises the steps that a first server is associated with an application client, a terminal establishes connection with the first server through the application client, sends an information acquisition instruction to the first server, the information acquisition instruction comprises an application identifier of the application client, after the first server receives the information acquisition instruction, the embedded point configuration information and a target program of the application client are determined according to the identifier of the application client in the information acquisition instruction, the determined embedded point configuration information and the target program are sent to the terminal, the terminal receives the embedded point configuration information and the target program sent by the first server, and the terminal can further store the obtained embedded point configuration information and the target program.
The application client can operate based on the original program in the target program, and in the operation process of the application client, a preset embedded point program in the target program can also be operated.
The first server is used for storing the embedded point configuration information and the target program, and the embedded point configuration information and the target program in the first server correspond to the application identifier of the application client, so that after the first server receives the information acquisition instruction, the embedded point configuration information and the target program corresponding to the application identifier can be determined according to the application identifier of the application client in the information acquisition instruction.
The buried point configuration information includes position information of the target element and a target event type corresponding to the target element. The target element is an element used for executing an operation in the current application client, such as an input box, an icon, a button and the like in the application client. The position information of the target element is used to indicate the position of the target element in the original program in the application client. The target event type corresponding to the target element is used for representing the event type to be intercepted by the target element. For example, it may be an event type of making an input in an input box, an event type of clicking a button, an event type of making a search in a search box, etc.
The target program comprises an original program and a preset buried point program of an application client. The original program is a program required for running the application client. The preset embedding point program is a program containing automatic embedding point logic and is used for binding the target element and the target event type corresponding to the target element.
302. When the application client runs based on the original program, the target element and the target event type are obtained according to the buried point configuration information through the preset buried point program, and the target element and the target event type are bound.
When the application client runs based on the original program, a user can execute different operations in the application client, and can run the obtained preset buried point program, and through the preset buried point program, the position information of the target element in the buried point configuration information and the target event type corresponding to the target element are read, and the target element is bound with the target event type. And subsequently, when the type of the event generated by the target element is the same as the type of the target event, the behavior data of the user can be counted to know the behavior habit of the user.
In a possible implementation manner, the buried point configuration information further includes position information of a component to which the target element belongs, and the component to which the target element belongs can be determined according to the position information of the component to which the target element belongs. And the subsequent terminal reads the position information of the component to which the target element belongs in the embedded point configuration information through the preset embedded point program, so as to determine the component to which the target element belongs.
303. When the application client runs based on the original program, acquiring first function configuration information according to the embedded point configuration information through a preset embedded point program, and generating a first processing function corresponding to a target element according to the first function configuration information.
The embedded point configuration information further comprises first function configuration information corresponding to the target element. The first function configuration information includes position information of the target element and processing logic of attribute information of the component to which the target element belongs, and a corresponding first processing function can be generated by using the first function configuration information, so that the first processing function can also represent the processing logic of the attribute information of the component to which the target element belongs, and the attribute information of the component to which the target element belongs is processed by the first processing function subsequently, so that behavior data of a user can be acquired.
For example, the function configuration information is:
the processing function generated according to the function configuration information is as follows:
304. when a target event occurs in a target element, a notification message of the target event occurring in the target element is intercepted through a preset embedded point program.
The method comprises the steps that a terminal displays an interface of an application client, the interface of the application client comprises a target element, when a user triggers a certain event to the target element in the interface of the application client, the terminal detects that the target element has an event through the application client, and generates a notification message of the target element having the event. If the event of the target element is the target event, the notification message is the notification message of the target element with the target event, and the preset buried point program intercepts the notification message because the preset buried point program binds the target element and the type of the target event, and then the behavior data of the user can be generated according to the intercepted notification message.
305. And acquiring attribute information of the component to which the target element belongs.
After the terminal intercepts the notification information of the target event of the target element through a preset embedded point program, the attribute information of the component to which the target element belongs is obtained, and then the first behavior data of the target event triggered by the user on the target element can be obtained according to the attribute information of the component to which the target element belongs.
The component to which the target element belongs includes a plurality of elements, that is, the plurality of elements all belong to the component. For example, the plurality of elements are an input box, a voice input key, and a login key, and the plurality of elements together constitute one login component. And the component has a lifecycle function that starts to run when the object program runs. The lifecycle function of a component is a function that represents the process of the component from generation to removal.
306. And processing the attribute information by adopting a first processing function to obtain first behavior data.
And taking the attribute information of the component to which the target element belongs as the input of a first processing function, processing the attribute information by adopting the first processing function, and taking the processing result as first behavior data corresponding to the target element.
The first processing function includes a processing statement for the attribute information, and the attribute information is processed by executing the processing statement to obtain first behavior data. For example, the processing statement includes a judgment statement and an operation statement, the attribute information is judged by the judgment statement, and when it is determined that the attribute information satisfies a condition corresponding to the judgment statement, the attribute information is operated by the operation statement to obtain first behavior data.
307. The first behavior data is sent to the first server.
The terminal sends the first behavior data to the first server, and the first server can receive the first behavior data and store the first behavior data.
In a possible implementation manner, the terminal sends the first behavior data and the application identifier of the application client to the first server, and the first server correspondingly stores the first behavior data and the application identifier of the application client.
The first server stores a plurality of behavior data, and the plurality of behavior data are records of triggering events of the application client by a plurality of users, so that when the application client is detected, the plurality of behavior data stored in the first server are called, the number of behavior data of target events of target elements in the plurality of behavior data is counted, and the frequency degree of triggering the target events of the target elements can be analyzed and determined according to the counted number. And subsequently, adjusting the function of the application client according to the analysis result so as to enable the function of the application client to better accord with the preference of the user.
Fig. 4 is a block diagram of a behavior data obtaining method according to an embodiment of the present invention, referring to fig. 4, when an object program runs, a target element is determined according to position information of the target element in embedded point configuration information by presetting the embedded point program and the embedded point configuration information, the target element is bound with a target event, a first processing function is generated according to first function configuration information, the target element is bound with the first processing function, when the target element has the target event, attribute information of an assembly to which the target element belongs is obtained, the attribute information is processed by using the first processing function, behavior data is obtained, and the behavior data is sent to a first server.
The method provided by the embodiment of the invention comprises the steps of receiving buried point configuration information and a target program sent by a first server, acquiring a target element and a target event type according to the buried point configuration information through a preset buried point program when an application client runs based on an original program, binding the target element and the target event type, acquiring first function configuration information according to the buried point configuration information, generating a first processing function corresponding to the target element according to the first function configuration information, intercepting a notification message of the target element of the target event occurrence through the preset buried point program when the target element of the target event occurrence occurs, acquiring attribute information of a component to which the target element belongs, processing the attribute information by adopting the first processing function to obtain first behavior data, and sending the first behavior data to the first server. Target elements and target event types in the buried point configuration information are automatically bound through a preset buried point program, developers do not need to manually write the buried point program, operation is simplified, and efficiency is improved.
And the preset embedded point program can also generate a first processing function corresponding to the target element according to the first function configuration information, when the target element has a target event, behavior data can be generated according to the first processing function, the behavior data is sent to the server, the processing function can be dynamically generated, the behavior data matched with the target element is generated by adopting the processing function, the independence of the behavior data is improved, and each target element can be ensured to generate unique behavior data.
Fig. 5 is a flowchart of a behavior data obtaining method according to an embodiment of the present invention. Referring to fig. 5, in the terminal, the method includes:
501. and receiving the embedded point configuration information and the target program sent by the first server.
Step 501 is similar to step 301, and is not described herein again.
502. When the application client runs based on the original program, second function configuration information is obtained according to the embedded point configuration information through a preset embedded point program, and a second processing function corresponding to the target information type is generated according to the second function configuration information.
The embedded point configuration information includes second function configuration information, the second function configuration information includes processing logic for the interactive information, and a second processing function corresponding to the target information type can be generated by using the second function configuration information, so that the second processing function can also represent the processing logic for the interactive information.
When the application client runs based on the original program, a user can execute different operations in the application program, and data of the user executing the operations in the application client can be counted through the application client.
503. And when the interactive information is transmitted between the application client and the second server, intercepting the interactive information through a preset point burying program.
When a user executes an operation on an application client, the application client generates an operation request corresponding to the operation, sends the operation request to a second server, processes the operation request by the second server based on the operation request to obtain a processing result, carries the processing result in an operation response, sends the operation response to the application client, and receives the operation response by the application client.
In one possible implementation, the interaction information includes an operation request sent by the application client to the second server, an operation response returned by the second server to the application client, or other requests between the application client and the second server.
The interactive information may be ajax (ajax) request. And when the application client side transmits the interactive information with the second server, the preset embedded point program intercepts the interactive information, and then processes the interactive information to obtain the behavior data of the user.
In one possible implementation, the preset node program is an interceptor or other program with an intercepting function.
For example, when a login interface is displayed in an application client, the login interface comprises a user account input box, a user password input box and a login option, when a user inputs a user account in the user account input box, and a user password is input in the user password input box, the user can click the login option, the application client detects a trigger operation on the login option, sends a login request to a second server, and the login request carries the user account and the user password, and at this time, a preset point-burying program can intercept the login request.
In addition, after the second server receives the login request, the user account and the user password in the login request are verified, when the user account and the user password pass the verification, a verification passing request is returned to the application client, and at the moment, the preset embedded point program can intercept the verification passing request.
504. And when the type of the interactive information is the target information type, processing the interactive information by adopting a second processing function to obtain second behavior data.
When a user executes operation in the application client, the application client can detect the operation of the user, generates an operation request according to the operation of the user, sends the operation request to the second server, and the second server also returns a processing request corresponding to the operation request to the application client. Therefore, the requests transmitted between the application client and the second server are all interactive information, and the second behavior data for representing the operation executed by the user in the application client can be acquired according to the interactive information.
And after intercepting the interactive information between the application client and the second server, the preset embedded point program judges whether the type of the interactive information is a target information type, and when the type of the interactive information is the target information type, the interactive information is processed by adopting a second processing function to obtain second behavior data.
In a possible implementation manner, the second processing function includes a processing statement for the interaction information, and the interaction information is processed by executing the processing statement to obtain the second behavior data. For example, the processing statement includes a judgment statement and an operation statement, the interactive information is judged through the judgment statement, and when it is determined that the interactive information meets a condition corresponding to the judgment statement, the interactive information is operated through the operation statement to obtain second behavior data.
505. And sending the second behavior data to the first server.
Step 505 is similar to step 307 and will not be described herein.
Fig. 6 is a block diagram of a behavior data obtaining method according to an embodiment of the present invention, referring to fig. 6, when an object program runs, an interceptor reads embedded point configuration information, generates a second processing function according to second function configuration information in the embedded point configuration information, intercepts an ajax (ajax) request sent by a terminal to a second server, processes the ajax request by using the second processing function when the ajax request needs to be reported, obtains behavior data, sends the behavior data to a first server, and can also intercept a processing result sent by the second server to the terminal, and when the processing result needs to be reported, processes the processing result by using the second processing function, obtains behavior data, and sends the behavior data to the first server.
The method provided by the embodiment of the invention comprises the steps of receiving embedded point configuration information and a target program sent by a first server, acquiring second function configuration information according to the embedded point configuration information through a preset embedded point program when an application client runs based on an original program, generating a second processing function corresponding to the type of the target information according to the second function configuration information, intercepting interactive information through the preset embedded point program when the interactive information is transmitted between the application client and a second server, processing the interactive information by adopting the second processing function when the interactive information is of the type of the target information to obtain second behavior data, and sending the second behavior data to the first server. The interactive information between the terminal and the second server can be intercepted, the behavior data of the user can be obtained through the interactive information, the way of obtaining the behavior data of the user is widened, and the integrity of the obtained behavior data is ensured.
Fig. 7 is a schematic structural diagram of an activity data acquiring apparatus according to an embodiment of the present invention. Referring to fig. 7, the apparatus includes:
a configuration obtaining module 701, configured to obtain buried point configuration information and a target program of an application client, where the buried point configuration information includes location information of a target element and a target event type corresponding to the target element, and the target program includes an original program and a preset buried point program of the application client;
a binding module 702, configured to, when the application client runs based on the original program, obtain, according to the buried point configuration information, a target element and a target event type through a preset buried point program, and bind the target element and the target event type;
an intercepting module 703, configured to intercept, when a target event occurs in a target element, a notification message that the target event occurs in the target element through a preset embedded point program;
a data obtaining module 704, configured to obtain first behavior data indicating that a user triggers a target event on a target element.
In a possible implementation manner, referring to fig. 8, the buried point configuration information further includes first function configuration information corresponding to the target element, and the apparatus further includes:
a first information obtaining module 705, configured to obtain, when the application client runs based on the original program, first function configuration information according to the embedded point configuration information through a preset embedded point program;
the first function generating module 706 is configured to generate a first processing function corresponding to the target element according to the first function configuration information.
In another possible implementation, referring to fig. 8, the data obtaining module 704 includes:
an obtaining unit 7041 configured to obtain attribute information of a component to which the target element belongs;
the processing unit 7042 is configured to process the attribute information by using a first processing function to obtain first behavior data.
In another possible implementation manner, referring to fig. 8, the configuration obtaining module 701 includes: a receiving unit 7011, configured to receive the embedded point configuration information and the target program sent by the first server;
the device still includes: a sending module 707, configured to send the first behavior data to the first server.
In another possible implementation, the buried point configuration information further includes a target information type,
the intercepting module 703 is further configured to intercept the interaction information through a preset embedded point program when the interaction information is transmitted between the application client and the second server;
the data obtaining module 704 is further configured to obtain second behavior data indicating transmission of the interaction information between the application client and the second server, when the type of the interaction information is the target information type.
In another possible implementation manner, referring to fig. 8, the buried point configuration information further includes second function configuration information corresponding to the target information type, and the apparatus further includes:
a second information obtaining module 708, configured to, when the application client runs based on the original program, obtain, by using a preset buried point program, second function configuration information according to the buried point configuration information;
the second function generating module 709 is configured to generate a second processing function corresponding to the target information type according to the second function configuration information.
In another possible implementation, referring to fig. 8, the data obtaining module 704 includes:
the processing unit 7042 is configured to process the interaction information by using a second processing function to obtain second behavior data.
In another possible implementation manner, referring to fig. 8, the configuration obtaining module 701 includes: a receiving unit 7011, configured to receive the embedded point configuration information and the target program sent by the first server;
the device still includes: a sending module 707, configured to send the second behavior data to the first server.
All the above optional technical solutions may be combined arbitrarily to form the optional embodiments of the present disclosure, and are not described herein again.
It should be noted that: the behavior data acquiring apparatus provided in the above embodiment is only illustrated by dividing the functional modules when acquiring the behavior data, and in practical applications, the functions may be distributed by different functional modules according to needs, that is, the internal structure of the terminal is divided into different functional modules to complete all or part of the functions described above. In addition, the embodiment of the behavior data acquiring apparatus provided in the above embodiment and the embodiment of the behavior data acquiring method belong to the same concept, and specific implementation processes thereof are described in the method embodiments and are not described herein again.
Fig. 9 is a schematic structural diagram of a terminal according to an embodiment of the present invention. The terminal 900 may be a portable mobile terminal such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3), an MP4 player (Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4), a notebook computer, a desktop computer, a head-mounted device, or any other intelligent terminal. Terminal 900 may also be referred to by other names such as user equipment, portable terminals, laptop terminals, desktop terminals, and the like.
In general, terminal 900 includes: a processor 901 and a memory 902.
In some embodiments, terminal 900 can also optionally include: a peripheral interface 903 and at least one peripheral. The processor 901, memory 902, and peripheral interface 903 may be connected by buses or signal lines. Various peripheral devices may be connected to the peripheral interface 903 via a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 904, a touch display screen 905, a camera 906, an audio circuit 907, a positioning component 908, and a power supply 909.
The peripheral interface 903 may be used to connect at least one peripheral related to I/O (Input/Output) to the processor 901 and the memory 902. In some embodiments, the processor 901, memory 902, and peripheral interface 903 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 901, the memory 902 and the peripheral interface 903 may be implemented on a separate chip or circuit board, which is not limited by this embodiment.
The Radio Frequency circuit 904 is used for receiving and transmitting RF (Radio Frequency) signals, also called electromagnetic signals. The radio frequency circuitry 904 communicates with communication networks and other communication devices via electromagnetic signals. The radio frequency circuit 904 converts an electrical signal into an electromagnetic signal to transmit, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 904 comprises: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so forth. The radio frequency circuit 904 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to: metropolitan area networks, various generation mobile communication networks (2G, 3G, 4G, and 8G), Wireless local area networks, and/or WiFi (Wireless Fidelity) networks. In some embodiments, the radio frequency circuit 904 may also include NFC (Near Field Communication) related circuits, which are not limited in this application.
The display screen 905 is used to display a UI (user interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display screen 905 is a touch display screen, the display screen 905 also has the ability to capture touch signals on or over the surface of the display screen 905. The touch signal may be input to the processor 901 as a control signal for processing. At this point, the display 905 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 905 may be one, providing the front panel of the terminal 900; in other embodiments, the number of the display panels 905 may be at least two, and each of the display panels is disposed on a different surface of the terminal 900 or is in a foldable design; in still other embodiments, the display 905 may be a flexible display disposed on a curved surface or a folded surface of the terminal 900. Even more, the display screen 905 may be arranged in a non-rectangular irregular figure, i.e. a shaped screen. The Display panel 905 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), and other materials.
The camera assembly 906 is used to capture images or video. Optionally, camera assembly 906 includes a front camera and a rear camera. Generally, a front camera is disposed at a front panel of the terminal, and a rear camera is disposed at a rear surface of the terminal. In some embodiments, the number of the rear cameras is at least two, and each rear camera is any one of a main camera, a depth-of-field camera, a wide-angle camera and a telephoto camera, so that the main camera and the depth-of-field camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize panoramic shooting and VR (Virtual Reality) shooting functions or other fusion shooting functions. In some embodiments, camera assembly 906 may also include a flash. The flash lamp can be a monochrome temperature flash lamp or a bicolor temperature flash lamp. The double-color-temperature flash lamp is a combination of a warm-light flash lamp and a cold-light flash lamp, and can be used for light compensation at different color temperatures.
The positioning component 908 is used to locate the current geographic Location of the terminal 900 for navigation or LBS (Location Based Service). The Positioning component 908 may be a Positioning component based on the GPS (Global Positioning System) in the united states, the beidou System in china, the graves System in russia, or the galileo System in the european union.
In some embodiments, terminal 900 can also include one or more sensors 910. The one or more sensors 910 include, but are not limited to: acceleration sensor 911, gyro sensor 912, pressure sensor 913, fingerprint sensor 914, optical sensor 915, and proximity sensor 916.
The acceleration sensor 911 can detect the magnitude of acceleration in three coordinate axes of the coordinate system established with the terminal 900. For example, the acceleration sensor 911 may be used to detect the components of the gravitational acceleration in three coordinate axes. The processor 901 can control the touch display 905 to display the user interface in a landscape view or a portrait view according to the gravitational acceleration signal collected by the acceleration sensor 911. The acceleration sensor 911 may also be used for acquisition of motion data of a game or a user.
The gyro sensor 912 may detect a body direction and a rotation angle of the terminal 900, and the gyro sensor 912 may cooperate with the acceleration sensor 911 to acquire a 3D motion of the user on the terminal 900. The processor 901 can implement the following functions according to the data collected by the gyro sensor 912: motion sensing (such as changing the UI according to a user's tilting operation), image stabilization at the time of photographing, game control, and inertial navigation.
Pressure sensors 913 may be disposed on the side bezel of terminal 900 and/or underneath touch display 905. When the pressure sensor 913 is disposed on the side frame of the terminal 900, the user's holding signal of the terminal 900 may be detected, and the processor 901 performs left-right hand recognition or shortcut operation according to the holding signal collected by the pressure sensor 913. When the pressure sensor 913 is disposed at a lower layer of the touch display 905, the processor 901 controls the operability control on the UI interface according to the pressure operation of the user on the touch display 905. The operability control comprises at least one of a button control, a scroll bar control, an icon control and a menu control.
The fingerprint sensor 914 is used for collecting a fingerprint of the user, and the processor 901 identifies the user according to the fingerprint collected by the fingerprint sensor 914, or the fingerprint sensor 914 identifies the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, processor 901 authorizes the user to have relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings, etc. The fingerprint sensor 914 may be disposed on the front, back, or side of the terminal 900. When a physical key or vendor Logo is provided on the terminal 900, the fingerprint sensor 914 may be integrated with the physical key or vendor Logo.
The optical sensor 915 is used to collect ambient light intensity. In one embodiment, the processor 901 may control the display brightness of the touch display 905 based on the ambient light intensity collected by the optical sensor 915. Specifically, when the ambient light intensity is high, the display brightness of the touch display screen 905 is increased; when the ambient light intensity is low, the display brightness of the touch display screen 905 is turned down. In another embodiment, the processor 901 can also dynamically adjust the shooting parameters of the camera assembly 906 according to the ambient light intensity collected by the optical sensor 915.
Proximity sensor 916, also known as a distance sensor, is typically disposed on the front panel of terminal 900. The proximity sensor 916 is used to collect the distance between the user and the front face of the terminal 900. In one embodiment, when the proximity sensor 916 detects that the distance between the user and the front face of the terminal 900 gradually decreases, the processor 901 controls the touch display 905 to switch from the bright screen state to the dark screen state; when the proximity sensor 916 detects that the distance between the user and the front surface of the terminal 900 gradually becomes larger, the processor 901 controls the touch display 905 to switch from the breath screen state to the bright screen state.
Those skilled in the art will appreciate that the configuration shown in fig. 9 does not constitute a limitation of terminal 900, and may include more or fewer components than those shown, or may combine certain components, or may employ a different arrangement of components.
Fig. 10 is a schematic structural diagram of a server according to an embodiment of the present invention, where the server 1000 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 1001 and one or more memories 1002, where the memory 1002 stores at least one instruction, and the at least one instruction is loaded and executed by the processors 1001 to implement the methods provided by the foregoing method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.
The server 1000 may be configured to perform the steps performed by the server in the behavior data obtaining method.
The embodiment of the invention also provides a behavior data acquisition device, which comprises a processor and a memory, wherein at least one program code is stored in the memory, and the at least one program code is loaded and executed by the processor, so that the behavior data acquisition method of the embodiment is realized.
The embodiment of the present invention further provides a computer-readable storage medium, where at least one program code is stored in the computer-readable storage medium, and the at least one program code is loaded and executed by a processor, so as to implement the behavior data acquiring method of the above embodiment.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (14)
1. A method for behavioral data acquisition, the method comprising:
acquiring buried point configuration information and a target program of an application client, wherein the buried point configuration information comprises position information of a target element and a target event type corresponding to the target element, and the target program comprises an original program and a preset buried point program of the application client;
when the application client runs based on the original program, acquiring the target element and the target event type according to the buried point configuration information through the preset buried point program, and binding the target element and the target event type;
when a target event occurs in the target element, intercepting a notification message of the target element when the target event occurs through the preset buried point program, and acquiring first behavior data for representing that a user triggers the target event on the target element;
the buried point configuration information further includes first function configuration information corresponding to the target element, and the method further includes:
when the application client runs based on the original program, acquiring the first function configuration information according to the embedded point configuration information through the preset embedded point program, and generating a first processing function corresponding to the target element according to the first function configuration information;
the acquiring first behavior data used for representing that a user triggers the target event on the target element comprises:
acquiring attribute information of a component to which the target element belongs;
and processing the attribute information by adopting the first processing function to obtain the first behavior data.
2. The method of claim 1, wherein the obtaining of the target program and the fixed-point configuration information of the application client comprises: receiving the embedded point configuration information and the target program sent by a first server;
after the obtaining of the first behavior data representing that the user triggers the target event for the target element, the method further includes: sending the first behavior data to the first server.
3. The method of claim 1, wherein the site configuration information further includes a target information type, the method further comprising:
when the interactive information is transmitted between the application client and the second server, intercepting the interactive information through the preset point burying program;
and when the type of the interactive information is the target information type, acquiring second behavior data for expressing the transmission of the interactive information between the application client and the second server.
4. The method according to claim 3, wherein the buried point configuration information further includes second function configuration information corresponding to the target information type, and the method further includes:
and when the application client runs based on the original program, acquiring the second function configuration information according to the embedded point configuration information through the preset embedded point program, and generating a second processing function corresponding to the target information type according to the second function configuration information.
5. The method of claim 4, wherein the obtaining second behavior data representing the transmission of the interaction information between the application client and the second server comprises:
and processing the interactive information by adopting the second processing function to obtain the second behavior data.
6. The method according to claim 3 or 5, wherein the obtaining of the embedded point configuration information and the target program of the application client comprises: receiving the embedded point configuration information and the target program sent by a first server;
after obtaining the second behavior data representing the transmission of the interaction information between the application client and the second server, the method further includes: sending the second behavior data to the first server.
7. An apparatus for behavior data acquisition, the apparatus comprising:
the system comprises a configuration acquisition module, a configuration processing module and a configuration processing module, wherein the configuration acquisition module is used for acquiring buried point configuration information and a target program of an application client, the buried point configuration information comprises position information of a target element and a target event type corresponding to the target element, and the target program comprises an original program and a preset buried point program of the application client;
a binding module, configured to, when the application client runs based on the original program, obtain, by the preset buried point program, the target element and the target event type according to the buried point configuration information, and bind the target element and the target event type;
the intercepting module is used for intercepting a notification message of the target element when the target element generates a target event through the preset buried point program;
the data acquisition module is used for acquiring first behavior data which is used for representing that a user triggers the target event on the target element;
the embedded point configuration information further includes first function configuration information corresponding to the target element, and the apparatus further includes:
a first information obtaining module, configured to obtain, by the preset embedded point program, the first function configuration information according to the embedded point configuration information when the application client runs based on the original program;
a first function generating module, configured to generate a first processing function corresponding to the target element according to the first function configuration information;
the data acquisition module comprises:
an acquisition unit configured to acquire attribute information of a component to which the target element belongs;
and the processing unit is used for processing the attribute information by adopting the first processing function to obtain the first behavior data.
8. The apparatus of claim 7, wherein the configuration acquisition module comprises: the receiving unit is used for receiving the embedded point configuration information and the target program sent by the first server;
the device further comprises: a sending module, configured to send the first behavior data to the first server.
9. The apparatus of claim 7, wherein the buried point configuration information further comprises a target information type,
the interception module is further configured to intercept the interaction information through the preset point burying program when the interaction information is transmitted between the application client and the second server;
the data obtaining module is further configured to obtain second behavior data indicating that the interaction information is transmitted between the application client and the second server when the type of the interaction information is the target information type.
10. The apparatus according to claim 9, wherein the fixed point configuration information further includes second function configuration information corresponding to the target information type, and the apparatus further includes:
a second information obtaining module, configured to, when the application client runs based on the original program, obtain, by using the preset embedded point program, the second function configuration information according to the embedded point configuration information;
and the second function generation module is used for generating a second processing function corresponding to the target information type according to the second function configuration information.
11. The apparatus of claim 10, wherein the data acquisition module comprises:
and the processing unit is used for processing the interaction information by adopting the second processing function to obtain the second behavior data.
12. The apparatus of claim 9 or 11, wherein the configuration acquisition module comprises: the receiving unit is used for receiving the embedded point configuration information and the target program sent by the first server;
the device further comprises: a sending module, configured to send the second behavior data to the first server.
13. An apparatus for acquiring behavioral data, comprising a processor and a memory, the memory having stored therein at least one program code, the at least one program code being loaded and executed by the processor to implement the method for acquiring behavioral data according to any one of claims 1 to 6.
14. A non-transitory computer-readable storage medium having stored therein at least one program code, the at least one program code being loaded and executed by a processor to implement the behavior data acquisition method according to any one of claims 1 to 6.
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| CN113238948B (en) * | 2021-05-19 | 2024-03-12 | 北京达佳互联信息技术有限公司 | Buried point detection method, buried point detection device, electronic equipment and storage medium |
| CN113419936B (en) * | 2021-06-22 | 2023-10-31 | 康键信息技术（深圳）有限公司 | Dynamic point burying method, device, equipment and storage medium |
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