CN110648179B

CN110648179B - Information processing method, device and equipment based on block chain

Info

Publication number: CN110648179B
Application number: CN201910913670.5A
Authority: CN
Inventors: 邹雪晴
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2019-09-25
Filing date: 2019-09-25
Publication date: 2023-09-26
Anticipated expiration: 2039-09-25
Also published as: CN117273774A; CN110648179A

Abstract

The embodiment of the specification discloses a blockchain-based information processing method, a blockchain-based information processing device and blockchain-based information processing equipment, wherein the method comprises the following steps: receiving marketing rule information of a preset marketing campaign provided by a marketer, and deploying intelligent contracts corresponding to the marketing rule information in a blockchain network where the blockchain nodes are located; receiving theme information issued by a target user aiming at a preset marketing activity, wherein the theme information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, acquiring feedback information aiming at the theme information, and storing the shot videos and/or images and the feedback information in a blockchain; detecting whether feedback information of the subject information meets triggering conditions of the intelligent contract in the time of conducting the preset marketing activities; if the feedback information of the subject information satisfies the triggering condition of the smart contract during the time of conducting the predetermined marketing campaign, a marketing result of the target user participating in the predetermined marketing campaign is determined based on the smart contract.

Description

Information processing method, device and equipment based on block chain

Technical Field

The present document relates to the field of computer technologies, and in particular, to a method, an apparatus, and a device for processing information based on a blockchain.

Background

Some merchants or merchants, especially some brands, often have a need to interact with users in marketing, such as inviting users to participate in an experience of a product, i.e. the product is provided for the users for free, the users need to complete the writing of experience reports within a specified period, and finally the brands select optimal experience reports from the experience reports to give corresponding rewards, etc. The shooting interaction is a good marketing interaction mode, namely, a brand manufacturer can issue shooting interaction tasks according to marketing activities, the brand manufacturer sets marketing rules, for example, attention is acquired through modes of praying, voting, forwarding or scoring among users, and users with highest final praying quantity, voting quantity, forwarding quantity or scoring score can win rewards of the shooting interaction tasks. The user can participate in the corresponding photographing interaction task according to the theme of the marketing interaction activity to win the corresponding rewards.

However, the phenomena of data falsification and the like are easy to occur in common praise, voting, forwarding or scoring, so that the final data is inaccurate, the traceability of the data is poor, and the fairness and fairness of the marketing rule cannot be guaranteed. For this reason, it is necessary to provide a marketing strategy with more accurate statistical data and better data traceability.

Disclosure of Invention

The embodiment of the specification aims to provide a blockchain-based information processing method, device and equipment so as to provide a marketing strategy with more accurate statistical data and better data traceability.

In order to achieve the above technical solution, the embodiments of the present specification are implemented as follows:

the information processing method based on the blockchain provided by the embodiment of the specification is applied to a blockchain node, and the method comprises the following steps:

receiving marketing rule information of a preset marketing campaign provided by a marketer, and deploying intelligent contracts corresponding to the marketing rule information in a blockchain network where the blockchain nodes are located;

receiving theme information issued by a target user aiming at the preset marketing activity, wherein the theme information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, acquiring feedback information aiming at the theme information, and storing the shot videos and/or images and the feedback information in a blockchain;

detecting whether feedback information of the subject information meets triggering conditions of the intelligent contract in the time of conducting a preset marketing campaign;

and if the feedback information of the theme information meets the triggering condition of the intelligent contract in the time of carrying out the preset marketing activities, determining the marketing results of the target user participating in the preset marketing activities based on the intelligent contract.

Optionally, the marketing rule information includes first rule information, where the first rule information is used to collect topic information issued by a user and determine whether the collected topic information is topic information issued for the predetermined marketing campaign, and the method further includes:

generating a first sub-contract in the intelligent contract according to the first rule information;

the receiving the subject information issued by the target user aiming at the preset marketing activity comprises the following steps:

collecting preselected subject information issued by a target user through a first subcontract in the intelligent contract;

and if the preselected topic information is determined to be the topic information published for the preset marketing campaign through the first sub-contract in the intelligent contract, the preselected topic information is used as the topic information published by the target user.

Optionally, the marketing rule information includes second rule information, where the second rule information is used to collect feedback information for predetermined topic information, and the method further includes:

generating a second sub-contract in the intelligent contract according to the second rule information;

the obtaining feedback information for the subject information includes:

And acquiring feedback information aiming at the theme information through a second sub-contract in the intelligent contract.

Optionally, if the feedback information is the number of praise, the triggering condition is that the number of praise is within a predetermined threshold of the number of praise;

if the feedback information is the scoring value, the triggering condition is that the scoring value is within a preset scoring threshold range;

if the feedback information is the forwarding number, the triggering condition is that the forwarding number is within a preset forwarding number threshold value range;

and if the feedback information is the voting number, the triggering condition is that the forwarding number is within a preset voting number threshold value.

Optionally, if the feedback information includes a plurality of pieces of information of a praise number, a scoring value, a forwarding number and a voting number, one or more of trigger conditions respectively corresponding to the plurality of pieces of information included in the feedback information are included in the trigger conditions.

Optionally, the method further comprises:

receiving a transaction request sent by a first marketer, wherein the transaction request is used for requesting to transact one or more of a shot video, an image and the feedback information;

Transmitting the transaction request to the target user;

receiving a transaction response of the target user for the transaction request;

and carrying out corresponding transaction processing with the first marketer based on the transaction response.

Optionally, the feedback information further includes an identification of a feedback person for the subject information.

Optionally, if the feedback information of the subject information meets the triggering condition of the smart contract in the time of conducting the preset marketing campaign, determining the marketing result of the target user participating in the preset marketing campaign based on the smart contract includes:

if the feedback information of the subject information meets the triggering condition of the intelligent contract in the time of carrying out the preset marketing activity, obtaining result data corresponding to the triggering condition in the intelligent contract;

and determining marketing results of the target user participating in a predetermined marketing campaign based on the result data.

An information processing apparatus based on a blockchain provided in an embodiment of the present specification includes:

the contract deployment module is used for receiving marketing rule information of a preset marketing activity provided by a marketing party and deploying intelligent contracts corresponding to the marketing rule information in a blockchain network where the blockchain nodes are located;

The information acquisition module is used for receiving theme information issued by a target user aiming at the preset marketing activity, wherein the theme information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, acquiring feedback information aiming at the theme information, and storing the shot videos and/or images and the feedback information in a blockchain;

the detection module is used for detecting whether the feedback information of the theme information meets the triggering condition of the intelligent contract in the time of carrying out the preset marketing activities;

and the result determining module is used for determining the marketing result of the target user participating in the preset marketing activity based on the intelligent contract if the feedback information of the theme information meets the triggering condition of the intelligent contract in the time of carrying out the preset marketing activity.

Optionally, the marketing rule information includes first rule information, where the first rule information is used to collect topic information issued by a user and determine whether the collected topic information is topic information issued for the predetermined marketing campaign, and the apparatus further includes:

a first sub-contract generation module for generating a first sub-contract in the intelligent contracts according to the first rule information;

The information acquisition module comprises:

the information acquisition unit is used for acquiring preselected subject information issued by a target user through a first subcontection in the intelligent contract;

and an information determining unit for determining the preselected subject information as the subject information issued by the target user if the preselected subject information is determined to be the subject information issued for the predetermined marketing campaign through a first sub-contract in the smart contract.

Optionally, the marketing rule information includes second rule information, where the second rule information is used to collect feedback information for predetermined topic information, and the apparatus further includes:

a second sub-contract generating module for generating a second sub-contract in the intelligent contract according to the second rule information;

the information acquisition module acquires feedback information aiming at the subject information through a second sub-contract in the intelligent contract.

Optionally, the apparatus further comprises:

the request receiving module is used for receiving a transaction request sent by a first marketing party, wherein the transaction request is used for requesting to transact one or more of a shot video, an image and the feedback information;

the sending module is used for sending the transaction request to the target user;

The receiving module is used for receiving a transaction response of the target user for the transaction request;

and the transaction module is used for carrying out corresponding transaction processing with the first marketer based on the transaction response.

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

According to the technical scheme provided by the embodiment of the specification, the intelligent contract corresponding to the marketing rule information of the preset marketing activity is deployed in the blockchain, so that the subject information issued by the target user aiming at the preset marketing activity is detected, and when the feedback information of the subject information meets the triggering condition of the intelligent contract within the time of the preset marketing activity, the marketing result of the target user participating in the preset marketing activity is determined. In addition, the feedback information is stored in the blockchain, so that the real effectiveness of the information for feeding back the subject information can be ensured, and the corresponding data has good traceability.

Drawings

In order to more clearly illustrate the embodiments of the present description or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some of the embodiments described in the present description, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a block chain based information processing method embodiment of the present disclosure;

FIG. 2 is a block chain based information processing method embodiment of the present disclosure;

FIG. 3 is a block chain based information processing apparatus embodiment of the present disclosure;

fig. 4 is a block chain based information processing apparatus embodiment of the present specification.

Detailed Description

The embodiment of the specification provides a block chain-based information processing method, a block chain-based information processing device and block chain-based information processing equipment.

In order to make the technical solutions in the present specification better understood by those skilled in the art, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only some embodiments of the present specification, not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are intended to be within the scope of the present disclosure.

Example 1

As shown in fig. 1, the embodiment of the present disclosure provides a blockchain-based information processing method, where an execution body of the method may be a blockchain node, and the blockchain node may be a terminal device or a server, where the terminal device may be a mobile terminal device such as a mobile phone, a tablet computer, or a device such as a personal computer. The server may be a single server, or may be a server cluster formed by a plurality of servers. The server may be a background server of a service (such as a transaction service, etc.), or may be a background server of an application (such as a shopping application provided by a brand). The method may be applied to marketing campaigns of branders or other merchants. The method specifically comprises the following steps:

in step S102, marketing rule information of a predetermined marketing campaign provided by a marketer is received, and an intelligent contract corresponding to the marketing rule information is deployed in a blockchain network where the blockchain node is located.

Wherein the marketer can be a merchant or a merchant conducting a marketing campaign, or the like. The predetermined marketing campaign may be any preset marketing campaign, such as a photo rewards campaign or a rewards sales campaign, etc. The marketing-rule information may be information of a rule to be followed for performing a certain marketing campaign, for example, the most praise number of the photographed image, etc., and may be specifically set according to the actual situation, which is not limited in the embodiment of the present specification. A smart contract may be a computer protocol that aims to propagate, verify or execute contracts in an informative manner, which allows trusted transactions to be conducted without third parties, which transactions are traceable and irreversible, including agreements on which contract parties can execute rights and obligations agreed upon by the contract parties. The intelligent contract may include a trigger condition for triggering execution of the intelligent contract, and a result corresponding to the trigger condition, and the intelligent contract may include one or more trigger conditions, where each trigger condition may correspond to a result, such as a prize being a (i.e., a result) when the number of praise is 10000-30000 (i.e., a trigger condition), a prize being B when the number of praise is 30001-50000, a prize being C when the number of praise exceeds 50000, and so on.

In practice, some merchants or merchants, especially some brands often have the requirement of marketing interaction with users, for example, users are invited to participate in experience activities of a product, i.e. the product is provided for the users for free, the users need to complete writing of experience reports within a specified period, and finally, the brands select optimal experience reports from the experience reports to give corresponding rewards, and the like. The user can participate in the corresponding photographing interaction task according to the theme of the marketing interaction activity to win the corresponding rewards.

However, the phenomena of data falsification and the like are easy to occur in common praise, voting, forwarding or scoring, so that the final data is inaccurate, the traceability of the data is poor, and the fairness and fairness of the marketing rule cannot be guaranteed. For this reason, it is necessary to provide a marketing strategy with more accurate statistical data and better data traceability. The embodiment of the present specification provides a technical solution capable of implementing the above marketing strategy, which specifically may include the following:

The marketer can set one or more different articles to be marketable, such as a plurality of different jewelry items or a plurality of different patterns of clothing, etc., wherein the plurality of different jewelry items can be the same brand or different brands, etc. The marketer can set corresponding marketing rules based on the articles to be markered, and can then set corresponding marketing activities based on the articles to be markered and the marketing rules, and the marketer can send relevant information of the marketing activities to users in a recommending or distributing mode, wherein the users can purchase certain articles (the articles to be markered can be the articles to be markered or other articles besides the articles) or register the users in the marketer. In order to make the final statistics of the marketing activities more accurate and the traceability of the data better, ensure the fairness and fairness of the marketing rules, the marketer can create or join a designated blockchain, and the terminal equipment or the server of the marketer can be used as one blockchain node in the blockchain, so that the marketer can conduct the marketing activities based on the blockchain node, specifically, the marketer can preset related information of the marketing activities through the blockchain node, wherein the marketing rule information can comprise information of interaction tasks, allocation information of prizes, the ending time of the interaction tasks, propagation rule information of the interaction tasks and the like, the propagation rule information of the interaction tasks can be related information of how the interaction tasks are propagated, for example, the interaction tasks are propagated in a voting way, and the like, and in order to set the related information of the marketing activities, a corresponding application program can be installed in the blockchain node, the application program can be used for setting the marketing activities and pushing the related information of the marketing activities to users, an input box and/or a selection box of the related information of the marketing activities can be set in the application program, and the input box and/or the selection box can be set in the input box and/or the corresponding input box. The blockchain node may then receive marketing rules information for the predetermined marketing campaign provided by the marketer. The blockchain node can generate corresponding intelligent contracts based on marketing rule information of a marketer, and can deploy the intelligent contracts corresponding to the marketing rule information to a blockchain network where the blockchain node is located, so that the marketing rule information and the corresponding intelligent contracts are stored in the blockchain, other users or other marketers cannot tamper with the marketing rule information and the corresponding intelligent contracts, and the blockchain node detects and processes marketing activities of the marketer through the intelligent contracts.

In step S104, subject information issued by the target user for the predetermined marketing campaign is received, where the subject information includes at least video and/or image captured by the target user for the predetermined marketing campaign, feedback information for the subject information is acquired, and the captured video and/or image and the feedback information are stored in the blockchain.

The captured image may be one image or a plurality of images, and for the case of a plurality of images, the plurality of images may be a plurality of images captured continuously or a plurality of images captured randomly, and the captured video may be one video or a plurality of video segments. The feedback information may include a plurality of types, such as a praise number, a vote number, a forwarding number, a scoring value, etc., may include one or more of the above, may further include other information than the above information, and may be specifically set according to the actual situation, which is not limited in the embodiment of the present specification. The topic information may be related information designed for a certain topic, for example, the topic is "seven-day tattooing, praise highest win diamond ring", the topic information may be a sentence written by the user for the above topic including photographed images and/or videos, and other information, and the like.

In implementation, based on a marketing campaign set by a marketing party, in this embodiment of the present disclosure, the marketing campaign may be a photo interaction campaign, after a user (i.e., a target user) receives relevant information of the marketing campaign, if the target user is interested in the marketing campaign, the target user may apply to participate in the marketing campaign, at this time, based on a photo interaction task in the marketing campaign, shoot an image and/or video conforming to the marketing campaign or the photo interaction task, and then, based on a theme corresponding to the marketing campaign, compose a theme information using the shot image and/or video, where the theme information may at least include the shot image and/or video, further may include text information edited by the target user, and the like, and may upload the theme information to a blockchain node, where the blockchain node may receive the theme information of the target user, and may store the theme information in correspondence with an identifier of the target user, and the like. After uploading the topic information, the target user can propagate the topic information through one or more different ways based on the marketing rule corresponding to the corresponding marketing rule information, and request the user who receives or views the topic information to perform corresponding feedback, for example, the target user can send the address for publishing the topic information to friends, and request the friends to perform corresponding feedback (such as praise or voting) on the topic information in the page for publishing the topic information, the friends can acquire corresponding page data through the address, can find the topic information in the page corresponding to the page data, and perform praise or voting on the topic information. After the other users feed back the topic information, the blockchain node can record the related information (such as the identification of the user, the time of feedback and the like) of the fed back user, can generate feedback information aiming at the topic information based on the recorded related information, can store the feedback information in the blockchain, and can acquire the feedback information of the topic information in real time or at intervals of preset time until reaching the end time corresponding to the preset marketing activity. In addition, the captured image and/or video may be stored in a blockchain, and a corresponding copyright certificate or the like may be generated for the captured image and/or video.

In step S106, it is detected whether the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign.

Wherein the time of conducting the predetermined marketing campaign may be a period of time from a start time to an end time of the marketing campaign or a period of time from a start time to a release of the marketing campaign, etc. The triggering condition may be a condition that triggers the smart contract to execute a result, and the smart contract may include one or more different triggering conditions, which may be specifically set according to the actual situation, and the embodiment of the present specification is not limited to this.

In implementation, the blockchain node may collect feedback information of the subject information in a time of performing a predetermined marketing campaign, may take the collected feedback information as final data of participation of the subject information in the marketing campaign, may give a corresponding reward to the target user based on the collected feedback information, specifically, may match or compare related information in the feedback information with a triggering condition in the smart contract, if the feedback information can trigger a certain triggering condition in the smart contract, it indicates that the target user meets the reward corresponding to the triggering condition, at this time, the smart contract may obtain a result corresponding to the triggered triggering condition, if the feedback information cannot match any triggering condition in the smart contract, it indicates that the feedback information does not meet the triggering condition of the smart contract, and at this time, the target user will not obtain any reward.

In step S108, if the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign, the marketing result of the target user participating in the predetermined marketing campaign is determined based on the smart contract.

In implementation, the intelligent contract includes a trigger condition and a corresponding result, if the feedback information of the subject information meets the trigger condition of the intelligent contract, the intelligent contract can acquire the result corresponding to the triggered trigger condition, and the acquired result can be used as a marketing result of the target user participating in the preset marketing activity. For example, the triggering condition and the corresponding result in the smart contract may be that when the number of praise is 10000-30000 (i.e. triggering condition), the prize is a (i.e. result), when the number of praise is 30001-50000, the prize is B, when the number of praise exceeds 50000, the prize is C, etc., if the feedback information of the subject information is: and if the number of praise is 41590, the feedback information of the subject information meets the triggering condition that the number of praise is 30001-50000, and the prize obtained by the target user is prize B, the blockchain node can send the related information of the prize B to the target user, and the result can be recorded in the blockchain.

According to the information processing method based on the blockchain, the intelligent contracts corresponding to the marketing rule information of the preset marketing activities are distributed in the blockchain, so that the subject information issued by the target user aiming at the preset marketing activities is detected, and when the feedback information of the subject information meets the triggering conditions of the intelligent contracts within the time of detecting the preset marketing activities, the marketing result of the target user participating in the preset marketing activities is determined. In addition, the feedback information is stored in the blockchain, so that the real effectiveness of the information for feeding back the subject information can be ensured, and the corresponding data has good traceability.

Example two

As shown in fig. 2, the embodiment of the present disclosure provides a blockchain-based information processing method, where an execution body of the method may be a blockchain node, and the blockchain node may be a terminal device or a server, where the terminal device may be a mobile terminal device such as a mobile phone, a tablet computer, or a device such as a personal computer. The server may be a single server, or may be a server cluster formed by a plurality of servers. The server may be a background server of a service (such as a transaction service, etc.), or may be a background server of an application (such as a shopping application provided by a brand). The method may be applied to marketing campaigns of branders or other merchants.

In step S202, marketing rule information for a predetermined marketing campaign provided by a marketer is received.

The marketing rule information may include a variety of different information, for example, rule information for issuing a prize (such as a type of a prize, a condition to be satisfied for obtaining a different type of prize, etc.), rule information for obtaining a prize, etc. may be included in the marketing rule information. In this embodiment of the present disclosure, the marketing rule information may include first rule information, where the first rule information may be used to collect subject information issued by a user and determine whether the collected subject information is subject information issued for the predetermined marketing campaign, and in addition, the marketing rule information may further include second rule information, where the second rule information is used to collect feedback information for the predetermined subject information, and so on.

In the case that the marketing rule information further includes the first rule information and the second rule information, in the process of generating the smart contract corresponding to the marketing rule information, a first sub-contract in the smart contract may also be generated based on the first rule information, and a second sub-contract in the smart contract may also be generated based on the second rule information, which may be specifically referred to the following processing in step S204 and step S206.

In step S204, a first sub-contract in the smart contract is generated based on the first rule information.

In implementation, the content of the first rule information may be analyzed, the key information in the first rule information may be determined, and a corresponding intelligent contract may be written based on the key information in the first rule information, that is, a first subcontract may be obtained, where the first subcontract may implement collection of topic information issued by the user, and determine whether the collected topic information is topic information issued for the predetermined marketing campaign. The first sub-contract may be placed in the smart contract.

In step S206, a second sub-contract in the smart contract is generated based on the second rule information.

In implementation, the content of the second rule information may be analyzed, the key information in the second rule information may be determined, and a corresponding intelligent contract may be written based on the key information in the second rule information, that is, a second subcontract may be obtained, where the second subcontract may implement collection of feedback information for the predetermined subject information. The second sub-contract may be placed in the smart contract.

In step S208, an intelligent contract corresponding to the marketing rule information is deployed to the blockchain network in which the blockchain link point is located.

In implementation, in addition to the first sub-contract and the second sub-contract, other sub-contracts, such as sub-contracts corresponding to prize delivery rules, sub-contracts corresponding to other rules set in the marketing campaign, etc., may be constructed, and accordingly, the marketing rule information may also include prize delivery rule information, other rule information set in the marketing campaign, etc. The sub-contracts (including the first sub-contract, the second sub-contract, the sub-contract corresponding to the prize issuing rule, the sub-contract corresponding to other rules set in the marketing campaign, and the like) may be synthesized into an intelligent contract, and then, the intelligent contract corresponding to the marketing rule information may be deployed in the blockchain network where the blockchain link points are located, so as to ensure the fair and transparent validity of the marketing campaign.

In step S210, the pre-selected subject information issued by the target user is collected through the first sub-contract in the smart contract.

Wherein, the preselected theme information can at least comprise video and/or images shot by the target user aiming at the preset marketing activities.

In implementation, after the intelligent contracts are deployed in the blockchain network by the blockchain link links, users participating in the marketing campaign can be detected through the intelligent contracts in the blockchain, specifically, a marketer can issue relevant content of the marketing campaign through issuing a poster, advertising, pushing recommended information to the users and the like, after the users (i.e. target users) view the relevant content of the marketing campaign, if the target users are interested in the marketing campaign, the marketing campaign can be participated in based on the given participation mode in the relevant content of the marketing campaign, i.e. the target users can write theme information conforming to the theme given by the marketing campaign, wherein the theme can comprise various types of theme information, such as shooting with XX articles or shooting videos, winning XX prizes, and the like, the theme information can be different for different themes, and the theme information of different users of the same theme can be different. After the completion of the compiling of the theme information, the target user can upload the theme information of the target user through a theme information publishing mode given in the marketing campaign, and after the blockchain node detects the information uploading operation of the user, a first subcontract in the intelligent contract can be triggered, and the preselected theme information published by the target user can be collected through the first subcontract.

In step S212, if it is determined that the pre-selected subject information is the subject information issued for the predetermined marketing campaign through the first sub-contract in the smart contract, the pre-selected subject information is taken as the subject information issued by the target user, and the subject information includes at least the video and/or image photographed by the target user for the predetermined marketing campaign.

In implementation, after the pre-selected subject information issued by the target user is collected through the first sub-contract in the intelligent contract, whether the pre-selected subject information accords with the subject of the marketing campaign, whether the pre-selected subject information is the subject information issued for the marketing campaign or not, and the like can be continuously judged, and if the pre-selected subject information accords with the subject of the marketing campaign and the pre-selected subject information is the subject information issued for the marketing campaign, the pre-selected subject information can be judged as the subject information issued by the target user.

In step S214, feedback information for the subject information is acquired through a second sub-contract in the smart contract.

The feedback information may include one or more of praise number, scoring value, forwarding number and voting number, and in practical application, the feedback information may further include other information besides the foregoing information, which may be specifically set according to practical situations, and the embodiment of the present disclosure is not limited to this. In order to ensure fairness and fairness of the marketing activities and prevent repeated feedback of users, the feedback information can also comprise identification of a feedback person aiming at the target image, such as name, nickname or account information of the feedback person.

In practice, after the target user issues the subject information, in order to obtain more feedback information to obtain corresponding rewards, the request or the expected related information of the feedback subject information can be transmitted to other users through a plurality of different ways, for example, "I are looking at XX marketing activities, hope to be supported by you, like I like-! After the related information is seen by other users, the detail please click www.xxx.com ", the subject information of the target user can be searched in the page of the subject information issued by the target user, and corresponding feedback information can be fed back for the subject information, for example, the subject information of the target user can be praised, scored, voted or forwarded, and the like. At this time, the feedback operation of the user may trigger the second sub-contract in the blockchain, and the blockchain node may acquire, through the second sub-contract, feedback information such as related information (such as name, nickname or account information) of the feedback person feeding back the subject information of the target user, feedback time, feedback content, and the like, and may correspond the feedback information to the subject information of the target user.

In step S216, the captured video and/or image, as well as the feedback information, is stored in the blockchain.

In implementations, to protect videos and/or images captured by a target user from theft by other users, a copyright certificate may be generated for the videos and/or images captured by the target user and the videos and/or images captured by the target user may be stored in a blockchain. In addition, the feedback information may also be stored in the blockchain.

In step S218, it is detected whether the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign.

Wherein if the feedback information is the number of praise, the triggering condition is that the number of praise is within a predetermined praise threshold. If the feedback information is a scoring score, the triggering condition is that the scoring score is within a predetermined score threshold. If the feedback information is the forwarding number, the triggering condition is that the forwarding number is within a predetermined forwarding number threshold. If the feedback information is the number of votes, the trigger condition is that the number of forwarding is within a predetermined vote number threshold. In addition, if the feedback information includes a plurality of pieces of information among the number of praise, the scoring score, the forwarding number, and the voting number, one or more of the trigger conditions respectively corresponding to the plurality of pieces of information included in the feedback information are included in the trigger conditions, for example, if the feedback information includes the number of praise and the scoring score, the corresponding trigger condition may include the number of praise being within a predetermined number of praise threshold, or the corresponding trigger condition may include the scoring score being within a predetermined number of praise threshold, or the corresponding trigger condition may include the number of praise being within a predetermined number of praise threshold, and the scoring score being within a predetermined threshold, or the like.

The specific processing procedure of the step S218 may be referred to the related content of the step S106 in the first embodiment, and will not be described herein.

In step S220, if the feedback information of the subject information satisfies the triggering condition of the smart contract during the time of performing the predetermined marketing campaign, the result data corresponding to the triggering condition in the smart contract is acquired.

In implementation, the smart contract may include a trigger condition and corresponding result data, in practical application, the smart contract may be a program code written in a predetermined program language, and the corresponding result data may be data obtained by coding a corresponding marketing result, or may be a data set for simplifying the content in the result data, for example, the marketing result is a prize C, the corresponding result data may be a prize K1, and the corresponding relationship between the prizes C and K1 may be recorded, and the corresponding relationship between C1 and K1 may be constructed.

If the feedback information of the subject information meets the triggering condition of the intelligent contract, the intelligent contract can acquire the result data corresponding to the triggered triggering condition, for example, the triggering condition and the corresponding result data in the intelligent contract can be 10000-30000 praise number (namely, the triggering condition), the corresponding result data is K1, the triggering condition is praise number between 30001-50000, the corresponding result data is K2, the triggering condition is praise number exceeding 50000, the corresponding result data is K3, and the like, and if the feedback information of the subject information is: and if the number of praise is 100000, the feedback information of the subject information meets the triggering condition that the number of praise exceeds 50000, and the corresponding result data is K3.

In step S222, a marketing result of the target user participating in the predetermined marketing campaign is determined based on the result data.

In practice, the corresponding marketing results may be set for different outcome data, which may be implemented in a tabular manner, as shown in table 1.

TABLE 1

Results data	Marketing results
		K1	Prize A
K2	Prize B
		K3	Prize C

After obtaining the result data corresponding to the triggering condition in the intelligent contract, the marketing result corresponding to the obtained result data can be determined through the corresponding relation of the table 1, for example, the obtained result data is K3, and then the marketing result of the target user participating in the predetermined marketing activity can be determined to be prize C.

In practical application, the result data may be the same as the marketing result of the predetermined marketing campaign, and at this time, after determining the result data corresponding to the triggering condition in the smart contract, the obtained result data may be determined as the marketing result of the target user participating in the predetermined marketing campaign.

In addition, the marketer, other marketer, or other person or organization in need thereof may use feedback information (such as sample data for showing or promoting related marketing cases or making a model) of video, image, or subject information stored in the target user or blockchain, and the person or organization may transact with the corresponding user through the blockchain, which may be specifically referred to the following processing in steps S224 to S230.

In step S224, a transaction request sent by the first marketer is received, the transaction request being for requesting a transaction for one or more of the captured video, the image, and the feedback information.

Wherein the first marketer can be the marketer, other marketer, or other person or organization in need thereof, and the like.

In practice, the marketer, other marketer, or other person or organization in need of purchase of one or more of the video, image, and feedback information captured by the target user may send a corresponding transaction request to the blockchain.

In step S226, a transaction request is sent to the target user.

In practice, with the transaction request, it may be determined that the video, image, or feedback information that requires the transaction belongs to the target user, and then the transaction request may be sent to the target user.

In step S228, a transaction response of the target user to the transaction request is received.

In implementation, after receiving the transaction request, if the target user wishes to conduct the transaction, the target user may respond to the transaction request, for example, may send response information for agreeing to the transaction to the marketer, other marketer, or other people or organizations with requirements. If the target user does not want to conduct the transaction, the transaction request may be denied.

In step S230, a corresponding transaction process is performed with the first marketer based on the transaction response.

In implementation, the blockchain node may determine whether to perform corresponding transaction processing with the first marketer based on a transaction response of the target user, and if the transaction response indicates that the current transaction is allowed, perform corresponding transaction processing with the first marketer, otherwise, may send prompt information of transaction failure, etc. to the first marketer.

In addition, the first subcontract and the second subcontract are respectively generated to collect the theme information issued by the user, judge whether the collected theme information is the theme information issued for the preset marketing activity or not, and collect the feedback information for the preset theme information, so that the information in the marketing activity process is acquired by the blockchain, and the real effectiveness of the information and the fair and transparent effectiveness of the marketing activity are further ensured. And the copyrights of the video and/or the image shot by the user can be traded through the blockchain, so that the video and/or the image shot by the user is effectively prevented from being randomly stolen by other people, and the information security of the user is improved.

Example III

The above information processing method based on the blockchain provided in the embodiments of the present disclosure further provides an information processing device based on the blockchain, based on the same concept, as shown in fig. 3.

The blockchain-based information processing device includes: a contract deployment module 301, an information acquisition module 302, a detection module 303, and a result determination module 304, wherein:

the contract deployment module 301 receives marketing rule information of a preset marketing campaign provided by a marketer, and deploys intelligent contracts corresponding to the marketing rule information to a blockchain network where the blockchain nodes are located;

The information acquisition module 302 receives subject information issued by a target user aiming at the preset marketing activity, wherein the subject information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, acquires feedback information aiming at the subject information, and stores the shot videos and/or images and the feedback information in a blockchain;

a detection module 303, configured to detect whether feedback information of the subject information satisfies a triggering condition of the smart contract in a time of performing a predetermined marketing campaign;

the result determining module 304 determines a marketing result of the target user participating in the predetermined marketing campaign based on the smart contract if the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign.

In this embodiment of the present disclosure, the marketing rule information includes first rule information, where the first rule information is used to collect topic information issued by a user and determine whether the collected topic information is topic information issued for the predetermined marketing campaign, and the apparatus further includes:

The information acquisition module 302 includes:

In this implementation of the present disclosure, the marketing-rule information includes second rule information, where the second rule information is used to collect feedback information for predetermined subject information, and the apparatus further includes:

the information obtaining module 302 obtains feedback information for the subject information through a second sub-contract in the smart contract.

In the implementation of the specification, if the feedback information is the praise number, the triggering condition is that the praise number is within a preset praise number threshold;

In the implementation of the present specification, if the feedback information includes a plurality of pieces of information, including a praise number, a scoring value, a forwarding number, and a voting number, the trigger condition includes one or more pieces of trigger conditions respectively corresponding to the plurality of pieces of information included in the feedback information.

In implementations of the specification, the apparatus further includes:

In this implementation of the present specification, the feedback information further includes an identification of a feedback person for the subject information.

In the implementation of the present specification, the result determining module 304 includes:

the data acquisition unit is used for acquiring result data corresponding to the triggering conditions in the intelligent contract if the feedback information of the theme information meets the triggering conditions of the intelligent contract in the time of carrying out the preset marketing activities;

and a result determining unit for determining a marketing result of the target user participating in a predetermined marketing activity based on the result data.

According to the information processing device based on the blockchain, the intelligent contracts corresponding to the marketing rule information of the preset marketing activities are distributed in the blockchain, so that the subject information issued by the target user aiming at the preset marketing activities is detected, and when the feedback information of the subject information meets the triggering conditions of the intelligent contracts within the time of detecting the preset marketing activities, the marketing result of the target user participating in the preset marketing activities is determined. In addition, the feedback information is stored in the blockchain, so that the real effectiveness of the information for feeding back the subject information can be ensured, and the corresponding data has good traceability.

Example IV

The information processing apparatus based on the blockchain provided in the embodiments of the present disclosure is based on the same concept, and the embodiments of the present disclosure further provide an information processing device based on the blockchain, as shown in fig. 4.

The blockchain-based information processing device may be a blockchain node provided in the foregoing embodiment, and the blockchain node may be a terminal device or a server.

The blockchain-based information processing device may vary widely in configuration or performance, may include one or more processors 401 and memory 402, and may have one or more stored applications or data stored in memory 402. Wherein the memory 402 may be transient storage or persistent storage. The application programs stored in memory 402 may include one or more modules (not shown in the figures), each of which may include a series of computer executable instructions for use in a blockchain-based information processing device. Still further, the processor 401 may be arranged to communicate with the memory 402 to execute a series of computer executable instructions in the memory 402 on a blockchain-based information processing device. The blockchain-based information processing device may also include one or more power supplies 403, one or more wired or wireless network interfaces 404, one or more input/output interfaces 405, and one or more keyboards 406.

In particular, in this embodiment, a blockchain-based information processing device includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each module may include a series of computer-executable instructions for the blockchain-based information processing device, and configured to be executed by the one or more processors, the one or more programs including computer-executable instructions for:

In this embodiment of the present disclosure, the marketing rule information includes first rule information, where the first rule information is used to collect topic information issued by a user, and determine whether the collected topic information is topic information issued for the predetermined marketing campaign, and further includes:

In this embodiment of the present disclosure, the marketing rule information includes second rule information, where the second rule information is used to collect feedback information for predetermined subject information, and further includes:

the obtaining feedback information for the subject information includes:

In this specification implementation, further includes:

transmitting the transaction request to the target user;

In the implementation of the present specification, if the feedback information of the subject information satisfies the triggering condition of the smart contract during the time of conducting the predetermined marketing campaign, determining the marketing result of the target user participating in the predetermined marketing campaign based on the smart contract includes:

The embodiment of the specification provides information processing equipment based on a blockchain, which detects the subject information issued by a target user aiming at a preset marketing activity through arranging an intelligent contract corresponding to marketing rule information of the preset marketing activity in the blockchain, and determines the marketing result of the target user participating in the preset marketing activity when the feedback information of the subject information meets the triggering condition of the intelligent contract within the time of detecting the preset marketing activity. In addition, the feedback information is stored in the blockchain, so that the real effectiveness of the information for feeding back the subject information can be ensured, and the corresponding data has good traceability.

The foregoing describes specific embodiments of the present disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

In the 90 s of the 20 th century, improvements to one technology could clearly be distinguished as improvements in hardware (e.g., improvements to circuit structures such as diodes, transistors, switches, etc.) or software (improvements to the process flow). However, with the development of technology, many improvements of the current method flows can be regarded as direct improvements of hardware circuit structures. Designers almost always obtain corresponding hardware circuit structures by programming improved method flows into hardware circuits. Therefore, an improvement of a method flow cannot be said to be realized by a hardware entity module. For example, a programmable logic device (Programmable Logic Device, PLD) (e.g., field programmable gate array (Field Programmable Gate Array, FPGA)) is an integrated circuit whose logic function is determined by the programming of the device by a user. A designer programs to "integrate" a digital system onto a PLD without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Moreover, nowadays, instead of manually manufacturing integrated circuit chips, such programming is mostly implemented by using "logic compiler" software, which is similar to the software compiler used in program development and writing, and the original code before the compiling is also written in a specific programming language, which is called hardware description language (Hardware Description Language, HDL), but not just one of the hdds, but a plurality of kinds, such as ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), lava, lola, myHDL, PALASM, RHDL (Ruby Hardware Description Language), etc., VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog are currently most commonly used. It will also be apparent to those skilled in the art that a hardware circuit implementing the logic method flow can be readily obtained by merely slightly programming the method flow into an integrated circuit using several of the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer readable medium storing computer readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, application specific integrated circuits (Application Specific Integrated Circuit, ASIC), programmable logic controllers, and embedded microcontrollers, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, atmel AT91SAM, microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic of the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller in a pure computer readable program code, it is well possible to implement the same functionality by logically programming the method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers, etc. Such a controller may thus be regarded as a kind of hardware component, and means for performing various functions included therein may also be regarded as structures within the hardware component. Or even means for achieving the various functions may be regarded as either software modules implementing the methods or structures within hardware components.

The system, apparatus, module or unit set forth in the above embodiments may be implemented in particular by a computer chip or entity, or by a product having a certain function. One typical implementation is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being functionally divided into various units, respectively. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing one or more embodiments of the present description.

It will be appreciated by those skilled in the art that embodiments of the present description may be provided as a method, system, or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Moreover, one or more embodiments of the present description can take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

Embodiments of the present description are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable block chain based information processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable block chain based information processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable block-chain based information processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable blockchain-based information processing device to cause a series of operational steps to be performed on the computer or other programmable device to produce a computer implemented process such that the instructions which execute on the computer or other programmable device provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

One or more embodiments of the present specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present description may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, as relevant to see a section of the description of method embodiments.

The foregoing is merely exemplary of the present disclosure and is not intended to limit the disclosure. Various modifications and alterations to this specification will become apparent to those skilled in the art. Any modifications, equivalent substitutions, improvements, or the like, which are within the spirit and principles of the present description, are intended to be included within the scope of the claims of the present description.

Claims

1. A blockchain-based information processing method applied to blockchain nodes, the method comprising:

receiving theme information issued by a target user aiming at the preset marketing activity, wherein the theme information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, and acquiring feedback information aiming at the theme information, storing the shot videos and/or images and the feedback information in a blockchain, and generating a copyright certificate for the videos and/or images shot by the target user, the theme information issued by the target user is acquired theme information conforming to the preset marketing activity based on a first sub-contract in the intelligent contract, the first sub-contract is determined by preset key information obtained by analyzing the content of the marketing rule information, and the feedback information comprises an identification of a feedback person aiming at the theme information and acquired based on a second sub-contract in the intelligent contract, wherein the identification of the feedback person is used for preventing repeated feedback of the user;

determining a marketing result of the target user participating in a predetermined marketing campaign based on the smart contract if the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign;

processing copyright transactions of videos and/or images shot by the user;

wherein if the feedback information of the subject information satisfies the triggering condition of the smart contract in the time of conducting the preset marketing campaign, determining the marketing result of the target user participating in the preset marketing campaign based on the smart contract comprises the following steps:

and if the feedback information of the subject information acquired based on the preset time length in the time of carrying out the preset marketing activities meets the triggering condition of the intelligent contract, acquiring result data corresponding to the triggering condition in the intelligent contract, and determining the marketing results of the target user participating in the preset marketing activities based on the result data.

2. The method of claim 1, wherein the marketing-rule information includes first-rule information for collecting subject information issued by a user and determining whether the collected subject information is subject information issued for the predetermined marketing campaign, the method further comprising:

3. The method of claim 1, wherein the marketing-rule information includes second-rule information for collecting feedback information for predetermined subject information, the method further comprising:

the obtaining feedback information for the subject information includes:

4. The method of claim 1, wherein if the feedback information is a praise number, the triggering condition is that the praise number is within a predetermined praise number threshold;

5. The method of claim 4, wherein if the feedback information includes a plurality of information of a number of praise, a scoring value, a forwarding number, and a number of votes, one or more of the trigger conditions respectively corresponding to the plurality of information included in the feedback information are included in the trigger conditions.

6. The method of claim 1, the method further comprising:

transmitting the transaction request to the target user;

7. An information processing apparatus based on a blockchain, the apparatus comprising:

the contract deployment module receives marketing rule information of a preset marketing activity provided by a marketing party and deploys intelligent contracts corresponding to the marketing rule information to a blockchain network where the blockchain nodes are located;

the information acquisition module is used for receiving theme information issued by a target user aiming at the preset marketing activity, wherein the theme information at least comprises videos and/or images shot by the target user aiming at the preset marketing activity, and acquiring feedback information aiming at the theme information, the shot videos and/or images and the feedback information are stored in a blockchain, and copyright certificates are generated for the videos and/or images shot by the target user, the theme information issued by the target user is acquired according with the preset marketing activity based on a first sub-contract in the intelligent contract, the first sub-contract is determined by preset key information obtained by analyzing and processing the content of the marketing rule information, and the feedback information comprises an identification of a feedback person aiming at the theme information and acquired based on a second sub-contract in the intelligent contract, and the identification of the feedback person is used for preventing repeated feedback of the user;

a result determining module for determining a marketing result of the target user participating in a predetermined marketing campaign based on the smart contract if the feedback information of the subject information satisfies the trigger condition of the smart contract during the time of conducting the predetermined marketing campaign;

the processing module is used for processing copyright transactions of videos and/or images shot by the user;

and the result determining module is used for acquiring result data corresponding to the triggering condition in the intelligent contract and determining a marketing result of the target user participating in the preset marketing activity based on the result data if the feedback information of the subject information acquired based on the preset time length in the preset marketing activity is met with the triggering condition of the intelligent contract.

8. The apparatus of claim 7, wherein the marketing-rule information includes first-rule information for collecting subject information published by a user and determining whether the collected subject information is subject information published for the predetermined marketing campaign, the apparatus further comprising:

the information acquisition module comprises:

9. The apparatus of claim 7, the marketing-rule information comprising second-rule information for gathering feedback information for predetermined subject information, the apparatus further comprising:

10. The apparatus of claim 7, the apparatus further comprising:

11. A blockchain-based information processing device, the blockchain-based information processing device comprising:

a processor; and

receiving marketing rule information of a preset marketing campaign provided by a marketer, and deploying intelligent contracts corresponding to the marketing rule information in a blockchain network where blockchain nodes are located;

processing copyright transactions of videos and/or images shot by the user;