CN110598096A

CN110598096A - Method, electronic device and computer-readable medium for presenting information

Info

Publication number: CN110598096A
Application number: CN201910812175.5A
Authority: CN
Inventors: 彭燕
Original assignee: Lianshang (beijing) Network Technology Co Ltd
Current assignee: Lianshang (beijing) Network Technology Co Ltd
Priority date: 2019-08-30
Filing date: 2019-08-30
Publication date: 2019-12-20

Abstract

The embodiment of the application discloses a method for displaying information, electronic equipment and a computer readable medium. One specific embodiment of the method for presenting information comprises: sending user information acquired by the terminal equipment to a server; receiving target information determined by a server based on user information; adjusting the style of a bubble ball for displaying target information based on the device information of the terminal device; and displaying the bubble ball according to the pattern. The display effect can be intelligently adjusted according to the equipment information of the terminal equipment, the interest of the user can be aroused, and the click rate is improved.

Description

Method, electronic device and computer-readable medium for presenting information

Technical Field

The present application relates to the field of computer technology, and in particular, to a method, an electronic device, and a computer-readable medium for presenting information.

Background

With the rapid growth of internet users, internet push is increasingly favored by information publishers and shows a trend to surpass or replace traditional broadcast media (e.g., newspapers, magazines, television, radio, outdoor screens, etc.).

Internet push is an information dissemination method for delivering information (e.g., advertisements, soft texts, etc.) on the internet through a network platform. It can distribute information using banners, text links, multimedia in web pages or applications and deliver it to end users over a network.

Although internet pushing is being widely popularized and used in a large amount with the advantages of large information amount, high real-time performance, convenience in information dissemination and the like, the industry generally adopts a mode of server configuration issuing and client pure display to push information at present. This constant manner is less attractive to the user.

Disclosure of Invention

The embodiment of the application provides a method for displaying information, electronic equipment and a computer readable medium.

In a first aspect, some embodiments of the present application provide a method for presenting information, which is applied to a terminal device, and the method includes: sending user information acquired by the terminal equipment to a server; receiving target information determined by a server based on user information; adjusting the style of a bubble ball for displaying target information based on the device information of the terminal device; and displaying the bubble ball according to the pattern.

In a second aspect, some embodiments of the present application provide a method for presenting information, applied to a server, the method including: receiving user information sent by terminal equipment; determining target information based on the user information; and issuing the target information to the terminal equipment so that the terminal equipment adjusts the style of the bubble ball for displaying the target information based on the equipment information of the terminal equipment and displays the bubble ball according to the style.

In a third aspect, some embodiments of the present application provide a method for presenting information, which is applied to a terminal device, and the method includes: sending the user information acquired by the terminal equipment and the equipment information of the terminal equipment to a server; receiving target information determined by a server based on user information and a bubble ball pattern for displaying the target information determined based on equipment information; and displaying the bubble ball according to the pattern.

In a fourth aspect, some embodiments of the present application provide a method for presenting information, applied to a server, the method including: receiving user information and equipment information sent by terminal equipment; determining target information based on the user information and a pattern of a bubble ball for displaying the target information determined based on the device information; and issuing the target information and the style to the terminal equipment so that the terminal equipment can display the bubble ball according to the style.

In a fifth aspect, some embodiments of the present application provide an electronic device, comprising: one or more processors; a storage device having one or more programs stored thereon, which when executed by one or more processors, cause the one or more processors to implement the method as described in any of the first to fourth aspects.

In a sixth aspect, some embodiments of the present application provide a computer readable medium having stored thereon a computer program which, when executed by a processor, implements a method as described in any of the first to fourth aspects.

According to the method for displaying information, the electronic device and the computer readable medium, the user information is sent to the server, the target information determined by the server through the user information is obtained, then the style of the bubble ball used for displaying the target information is adjusted based on the device information, and finally the bubble ball is displayed according to the adjusted style, so that the display effect can be intelligently adjusted according to the device information of the terminal device, the interest of a user can be aroused, and the click rate is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 is an exemplary system architecture diagram to which some embodiments of the present application may be applied;

FIG. 2 is a flow diagram of one embodiment of a method for presenting information in accordance with the present application;

FIGS. 3A and 3B are schematic diagrams of an application scenario of a method for presenting information according to the present application;

FIG. 4 is a flow diagram of another embodiment of a method for presenting information in accordance with the present application;

FIG. 5 is a flow diagram of yet another embodiment of a method for presenting information in accordance with the present application;

FIG. 6 is a flow diagram of yet another embodiment of a method for presenting information in accordance with the present application;

fig. 7 is a schematic structural diagram of an electronic device suitable for implementing embodiments of the present application.

Detailed Description

The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.

It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.

Fig. 1 shows an exemplary system architecture 100 to which embodiments of the method for presenting information of the present application may be applied.

As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 is used to provide a medium for communication links between the terminal devices 101, 102, 103 and the server 105. The network 104 may include various connection types, such as a wireless local area network, a mobile network, and so on.

The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have installed thereon various communication client applications, such as a social application, an instant messaging tool, a browser application, a shopping application, a search application, a mailbox client, and the like.

The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, Personal Digital Assistants (PDAs), laptop portable computers, desktop computers, and the like. When the terminal apparatuses 101, 102, 103 are software, they can be installed in the electronic apparatuses listed above. It may be implemented as multiple pieces of software or software modules (e.g., to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

The server 105 may be a server providing various services, such as a backend server providing support for applications running on the terminal devices 101, 102, 103. The backend server may analyze and process the received data such as the user information and the device information, and feed back a processing result (e.g., target information, a style of a bubble ball, etc.) to the terminal devices 101, 102, and 103.

The server 105 may be hardware or software. When the server 105 is hardware, it may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. When the server 105 is software, it may be implemented as multiple pieces of software or software modules (e.g., software or software modules used to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.

It should be noted that the method for presenting information provided in the embodiment of the present application may be executed by the terminal devices 101, 102, and 103, or may be executed by the server 105.

It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any suitable number of terminal devices, networks, and servers, as desired for implementation.

With continued reference to FIG. 2, a flow 200 of one embodiment of a method for presenting information in accordance with the present application is shown. The method for presenting information (for example, the method for presenting information in an application) can be applied to a terminal device, and can comprise the following steps 201-204:

step 201, sending the user information acquired by the terminal device to a server.

In this embodiment, the executing body of the method for presenting information (e.g., the terminal devices 101, 102, 103 shown in fig. 1) may send the acquired user information to a server (e.g., the server 105 shown in fig. 1) through a wired connection manner or a wireless connection manner. Here, the user information may include information capable of embodying user behavior habits, hobbies, and the like, which may include, but is not limited to: information on the geographical location where the user (or terminal device) is located, information on applications downloaded and/or installed in the terminal device, click records when the user browses information streams, weather information on the location of the user, time information, and the like.

It should be noted that the Wireless connection manner may include, but is not limited to, a 3G (the 3rd generation)/4G (the 4th generation)/5G (the 5th generation) communication connection, a Wi-Fi (Wireless-Fidelity) connection, a bluetooth connection, a WiMAX (Worldwide interoperability for Microwave Access) connection, a Zigbee (also called Zigbee protocol) connection, an UWB (Ultra wide band) connection, and other Wireless connection manners now known or developed in the future.

Step 202, receiving the target information determined by the server based on the user information.

In this embodiment, the execution subject (e.g., the terminal devices 101, 102, 103 shown in fig. 1) of the method for presenting information may receive target information returned by the server. The target information may be determined by the server based on the user information sent in step 201. Here, the target information may include information to be pushed to the user by the server, which may include information to be promoted (e.g., advertisement, soft text, etc.), weather information, holiday greetings, and the like.

And step 203, adjusting the style of the bubble ball for displaying the target information based on the device information of the terminal device.

In the present embodiment, the execution subject of the method for presenting information (e.g., the terminal devices 101, 102, 103 shown in fig. 1) may acquire device information of the terminal devices, and then adjust the style of the bubble ball using the acquired device information. The bubble ball may be used to display the target information received in step 202. The style of the bubble ball may include the size, definition, background color, theme style, etc. of the bubble ball. Here, the initial style of the bubble ball may be determined by the bubble ball material (e.g., still picture, moving picture, video, etc.) received by the execution main body from the server, or may be determined by the material acquired locally by the execution main body or generated based on the local material.

Here, the device information of the terminal device may include system settings and user settings of the terminal device, for example, font information, system language, background color, theme, and the like.

In some optional implementation manners of this embodiment, when the device information includes font information set by the terminal device, step 203 may specifically include: and adjusting the size of the bubble ball based on the font information. As an example, the font displayed on the terminal device may be set to one of a font larger than the default font (abbreviated as a large font), a default font, and a font smaller than the default font (abbreviated as a small font). When the font set by the terminal device is a large font, the executing body can adjust the size of the bubble ball to be larger than the default size (large size for short); when the font set by the terminal device is a small font, the execution body may adjust the size of the bubble ball to a size smaller than a default size (small size for short).

In some optional implementation manners of this embodiment, when the device information includes resolution information of the terminal device, step 203 may specifically include: the clarity of the bubble is adjusted based on the resolution. For example, the clarity of the bubble spheres may be divided into standard definition, high definition, and ultra definition (corresponding to terminal device resolutions 640 x 480, 1024 x 720, 1920 x 1080, respectively). When the resolution of the terminal device is 1920 × 1080, the definition of the bubble ball can be adjusted to be high definition, and when the resolution of the terminal device is 640 × 480, the definition of the bubble ball can be adjusted to be standard definition. Here, the definition of the bubble ball may be referred to as the definition of a material forming the bubble ball.

In some optional implementation manners of this embodiment, when the device information includes a background color set by the terminal device, step 203 may specifically include: and adjusting the background color of the bubble ball to the background color of the terminal equipment. For example, when the tab of the current interface of the terminal device uses a blue navigation bar and a blue menu bar, the executing body may set the background color of the bubble ball to be blue.

By making the background color of the bubble ball the same as (or similar to) the background color of the terminal device, the bubble ball can be naturally integrated into the user interface of the terminal device, so that the bubble ball does not appear to be obtrusive.

In some optional implementation manners of this embodiment, when the device information includes a background color set by the terminal device, step 203 may specifically include: and adjusting the background color of the bubble ball to be a contrasting color of the background color of the terminal equipment. For example, when the tab of the current interface of the terminal device uses a blue navigation bar and a blue menu bar, the executing body may set the background color of the bubble ball to yellow.

Here, the contrasting color may refer to a color that can be clearly distinguished. Taking a 24-color phase circle as an example, two colors that are 120 to 180 degrees apart on the color circle may be referred to as contrasting colors. For example, red and cyan are contrasting colors, blue and yellow are contrasting colors, green and magenta are contrasting colors, and so on.

The background color of the bubble ball is set to be a contrast color of the background color of the terminal equipment, so that the effect of highlighting the bubble ball can be achieved.

In some optional implementation manners of this embodiment, when the device information includes a theme of the terminal device, step 203 may specifically include: the bubble ball is adjusted to a style matching the theme. As an example, when the style of the current tab of the terminal device is simple white, adjusting the bubble ball to a style fitting with the simple white; and when the style of the current tab of the terminal equipment is romantic poetry, adjusting the bubble ball into a style matched with the romantic poetry, and the like.

In the implementation manner, the size of the bubble ball is adjusted according to the device information (such as font information, resolution, background color, theme and the like set by the terminal device), so that the bubble ball can be more naturally integrated into the user interface of the terminal device, and a sharp or uncoordinated experience is avoided.

It should be noted that, although the above implementation describes adjusting the style of the bubble ball based on the font information, the resolution, the background color and the theme, respectively, the application is not limited thereto. Those skilled in the art will appreciate that the above implementations may also be combined with each other, for example, using font information, resolution, and theme simultaneously to adjust the style of the bubble ball.

And step 204, displaying the bubble ball according to the mode.

In this embodiment, the execution subject of the method for presenting information (e.g., the terminal device 101, 102, 103 shown in fig. 1) may present the bubble ball in the style determined in step 203 (e.g., large size, high definition, reduced style). The bubble ball can display the title of the target information, the keyword and other information.

Compared with a pushing mode of sending information by a server and displaying the information purely by a client, the method has the advantages that the display style can be intelligently adjusted by the bubble ball displayed in the user interface according to the equipment information of the terminal equipment, and even when the same content is displayed, the different display can be carried out due to different equipment information, so that the constant bad experience is avoided, and the attraction to the user is improved.

In some optional implementation manners of this embodiment, the method for presenting information may further include step 205: and adjusting the display style of the target information displayed in the bubble ball based on the equipment information. Here, the presentation style of the target information may include a font of the target information, a text language of the target information, and the like.

The display style of the target information is adjusted according to the equipment information, so that the target information displayed in the bubble ball can be more naturally integrated into a user interface, and the use experience of a user is further improved.

In some optional implementation manners of this embodiment, when the device information includes font information set by the terminal device, step 205 may specifically include: and adjusting the font of the target information based on the font information. For example, when the font information set by the terminal device is song style and five-character style, and the font of the target information is regular style and four-character style, the execution main body may adjust the font of the target information to be song style and five-character style, so that the font in the bubble ball is consistent with the font in the current interface of the terminal device.

In some optional implementation manners of this embodiment, when the device information includes a system language set by the terminal device, step 205 may specifically include: if the text language of the target information is different from the system language, the execution body may convert the target information into information in the system language. For example, if the system language of the terminal device is english and the text language of the target information is chinese, the chinese content of the target information can be converted (or translated) into english content.

In the implementation manner, the target information is adjusted according to the device information such as font information and system language, so that when the bubble ball displays the target information of the text content, the feeling of inserting advertisements into the bubble ball is avoided, or the use obstacle (for example, displaying the Chinese content for Egypt users — the user does not know the displayed content at all) is avoided being brought to the user, and the use experience of the user is further improved.

In some optional implementations of this embodiment, the method for presenting information may further include step 206: in response to detecting that the device information of the terminal device changes, correspondingly adjusting the style of the bubble ball; and/or correspondingly adjusting the display style of the target information in response to detecting that the equipment information of the terminal equipment is changed.

As an example, when the terminal device switches from the tab using the blue navigation bar and the blue menu bar to the tab using the red navigation bar and the red menu bar, the executing body may adjust the background color of the bubble ball from blue to red (or from yellow to cyan) accordingly. When the font of the terminal device is switched from a large font to a small font, the executing body can adjust the size of the bubble ball from a large size to a small size and adjust the font of the target information from the large font to the small font.

Here, correspondingly adjusting the style of the bubble ball may mean that the adjustment of the style of the bubble ball coincides with the change of the device information (e.g., the font of the terminal device and the bubble ball are both changed from large to small, and the background color of the terminal device and the bubble ball are both changed from blue to red). Similarly, correspondingly adjusting the target information may mean that the adjustment of the presentation style of the target information is consistent with the change of the device information (e.g., the system language of the terminal device and the literal language of the target information are both converted from chinese to english).

When the equipment information changes, the display style of the bubble ball and/or the target information is correspondingly adjusted, so that the bubble ball and/or the target information can be better fused with a user interface, and the user can be interested in displaying the bubble ball and/or the target information constantly and changeably, so that the user experience is improved, and the display effect of the target information is improved.

It should be noted that although the present embodiment only describes that the style of the bubble ball is adjusted based on the font information, the resolution, the background color, and the theme, the present application is not limited thereto. Those skilled in the art will appreciate that the style of the bubble ball may also be adjusted based on other device information (e.g., device model, system version, system time, etc.).

With continuing reference to fig. 3A and 3B, fig. 3A and 3B are schematic diagrams of application scenarios of the method for presenting information according to the present embodiment. In the illustrated application scenario, as shown in fig. 3A, first, the smartphone 301 sends the server 302 the location information "shanghai" where the user is currently located. Then, the server 302 determines that the information to be delivered to the smartphone 301 is an introduction of the pearl on the east based on the location information "shanghai", and delivers the information to the smartphone 301. Subsequently, as shown in fig. 3B, after the smart phone 301 receives the introduction of the eastern bright bead, since the subject of the smart phone 301 is a simple style, a simple style circular bubble ball 303 is displayed in the user interface, and the keyword "eastern bright bead" is displayed in the bubble ball 303. Thus, when the user clicks on the bubble 303, the user jumps to the detail page describing the eastern pearl. Subsequently, since the font of the keyword "eastern pearl" is a fifth symbol and the font of the user interface is a fourth symbol, the font of the keyword "eastern pearl" displayed in the bubble ball 303 is adjusted from the fifth symbol to the fourth symbol. When the system time of the smartphone 301 is 22:00, the server 302 issues a "good night" message to the smartphone 301. The smartphone 301 adjusts the style of the bubble ball 303 to be moon and star style according to the current system time, and displays "good night" in the bubble ball 303 to remind the user that the rest is due.

According to the method for displaying the information, the user information is sent to the server, the target information determined by the server through the user information is obtained, then the style of the bubble ball used for displaying the target information is adjusted based on the equipment information, and finally the bubble ball is displayed according to the adjusted style, so that the display effect can be intelligently adjusted according to the equipment information of the terminal equipment, the interest of a user can be aroused, and the click rate is improved.

With continued reference to FIG. 4, a flow 400 of one embodiment of a method for presenting information in accordance with the present application is shown. The method for presenting information (e.g., the method for presenting information within an application) may be applied to a server, which may include the following steps 401-403:

step 401, receiving user information sent by a terminal device.

In this embodiment, the execution subject of the method for presenting information (e.g., the server 105 shown in fig. 1) may receive the user information sent by the terminal device (e.g., the terminal devices 101, 102, 103 shown in fig. 1) through a wired connection manner or a wireless connection manner. Here, the user information may include information capable of embodying user behavior habits, hobbies, and the like, which may include, but is not limited to: information on the geographical location where the user (or terminal device) is located, information on applications downloaded and/or installed in the terminal device, click records when the user browses information streams, weather information on the location of the user, time information, and the like.

In step 402, target information is determined based on the user information.

In this embodiment, an execution subject of the method for presenting information (e.g., the server 105 shown in fig. 1) may determine target information to be delivered to the terminal device based on the user information received in step 401. Here, the target information may include information to be pushed to the user by the execution subject, which may include information to be promoted (e.g., advertisement, soft text, etc.), weather information, holiday greeting, and the like.

In some optional implementation manners of this embodiment, when the user information includes geographical location information of the terminal device, step 402 may specifically include: and acquiring target information associated with the place indicated by the geographical position information. As an example, when the user information is included as the geographical location information "shanghai", the executing agent may select an introduction of a scenic site located in shanghai, such as the oriental pearl, the temple, or the like, as the target information to be delivered to the terminal device. When the user information is 'Jiangsu Wuxi', the execution main body can select descriptions of local food specialties such as Yangshan juicy peaches, sauced spareribs, Yixing dark-red enameled pottery and the like as target information to be issued to the terminal equipment. Here, the target information associated with the place may include, but is not limited to: information of scenic spots, information of special products of food, and the like.

In some optional implementation manners of this embodiment, when the user information includes geographical location information of the terminal device, step 402 may specifically include: and acquiring target information related to the geomantic omen conditions of the place indicated by the geographical position information. As an example, when the user information includes geographical location information "egypt", the execution subject described above may acquire a popular habit, a law and regulation, a notice, and the like of the egypt local as target information to be issued to the terminal device.

In some optional implementation manners of this embodiment, when the user information includes software information downloaded and/or installed by the terminal device, step 402 may specifically include: and determining preference information of the user based on the software information, and acquiring target information interested by the user based on the preference information.

As an example, when the user information includes information of several shopping software installed in the terminal device, the executing body may determine interests of the user according to information such as a purchase record, a browsing record and the like of the user in the several shopping software, and then select popularization information of an item in which the user is interested as the target information.

As another example, when the user information includes information of several game class software installed in the terminal device, the execution main body may select a video or a moving picture of the game as the target information.

In some optional implementation manners of this embodiment, when the user information includes operation information of the user, step 402 may specifically include: and determining the behavior habit of the user based on the operation information, and acquiring target information related to the behavior habit.

For example, if the user frequently clicks the mother and baby information while browsing the information stream, the execution body may select the promotion information of the mother and baby product and various baby information as the target information. If the user frequently clicks the fishing information, the execution subject can select the fishing gear user and various fish information as the target information. If the user frequently clicks on the funny information, the execution body can select various funny pictures, videos and the like as target information.

In some optional implementation manners of this embodiment, when the user information includes weather information of a location where the terminal device is located, step 402 may specifically include: and acquiring target information matched with the weather information. As an example, when the place where the user is located is raining, the execution subject may select rain gear and common rain-sheltering sense as the target information. When the place where the user is burning and empty, the execution main body can use the purchasing skill of sun-proof clothes and sun cream as target information.

In some optional implementation manners of this embodiment, when the user information includes a system time of the terminal device, step 402 may specifically include: target information corresponding to the system time is acquired. As an example, when the system time of the terminal device is in the early peak period, the execution subject may select a crowd image which is not daily in the working peak as the target information. When the system time of the terminal device is in the late-night period, the execution subject may select the harm of staying up night as the target information.

In the implementation manner, the server determines the information issued to the terminal device according to the user information such as the geographic position of the user, the downloaded and/or installed software, behavior habits, weather and time, on one hand, the accuracy of the issued information is improved (namely, the user is more interested), on the other hand, the user can be asked for warmth and cold, and the user viscosity is improved.

It should be noted that, although the above implementation describes adjusting the presentation style of the target information based on the geographical location information, the downloaded and/or installed software information, the operation information, the weather information and the system time, respectively, the present application is not limited thereto. Those skilled in the art will appreciate that the above implementations may also be combined with each other, for example, using both geographical location information and software information to adjust the style of the target information.

And step 403, issuing the target information to the terminal equipment.

In this embodiment, an executing body (e.g., the server 105 shown in fig. 1) of the method for presenting information may issue the target information determined in step 402 to the terminal device, so that the terminal device may adjust a style of a bubble ball for presenting the target information based on the device information of the terminal device, and present the bubble ball according to the adjusted style.

According to the method for displaying the information, the user information sent by the terminal equipment is received, the target information is determined based on the user information and is sent to the terminal equipment, so that the target information is intelligently displayed in a bubble ball mode on the terminal equipment according to the equipment information, the interest of a user can be aroused, and the click rate is improved.

With continued reference to FIG. 5, a flow 500 of one embodiment of a method for presenting information in accordance with the present application is shown. The method for presenting information (e.g., the method for presenting information within an application) can be applied to a terminal device, and can include the following steps 501-503:

step 501, sending the user information acquired by the terminal device and the device information of the terminal device to a server.

In this embodiment, the executing body of the method for presenting information (e.g., the terminal devices 101, 102, 103 shown in fig. 1) may send the acquired user information and device information to a server (e.g., the server 105 shown in fig. 1) through a wired connection manner or a wireless connection manner. Here, the user information may include information capable of embodying user behavior habits, hobbies, and the like, which may include, but is not limited to: information on the geographical location where the user (or terminal device) is located, information on applications downloaded and/or installed in the terminal device, click records when the user browses information streams, weather information on the location of the user, time information, and the like. The device information of the terminal device may include system settings or user settings of the terminal device, for example, font information, system language, background color, theme, and the like.

Step 502, receiving target information determined by the server based on the user information and a bubble ball pattern for displaying the target information determined based on the device information.

In this embodiment, the execution subject of the method for presenting information (e.g., the terminal devices 101, 102, 103 shown in fig. 1) may receive target information returned by the server and a style of a bubble ball for presenting the target information. The target information may be determined by the server based on the user information sent in step 501, and the style of the bubble ball may be determined by the server based on the device information sent in step 501.

Here, the target information may include information to be pushed to the user by the server, which may include information to be promoted (e.g., advertisement, soft text, etc.), weather information, holiday greetings, and the like. The style of the bubble ball may include the size, definition, background color, theme style, etc. of the bubble ball.

And step 503, displaying the bubble ball according to the received style.

In this embodiment, the executing body of the method for presenting information (e.g., the terminal device 101, 102, 103 shown in fig. 1) may present the bubble ball in the style (e.g., large size, high definition, reduced style) received in step 502. The bubble ball can display the title of the target information, the keyword and other information.

In this embodiment, the server determines the target information and the bubble ball pattern according to the user information and the device information, so that the requirement on the terminal device can be reduced, and the method and the device can be applied to more terminal devices. Furthermore, because the entire working logic is executed by the server, it is not dependent on the client application, and thus upgrade optimization is easier to perform with little adverse impact on the end user.

In some optional implementations of this embodiment, the method for presenting information may further include step 504 and step 505:

and step 504, receiving the adjustment information for the target information returned by the server.

In this implementation, the execution subject (e.g., the terminal devices 101, 102, 103 shown in fig. 1) of the method for presenting information may receive adjustment information for target information returned by the server. The adjustment information may be determined by the server based on the device information. For example, when the device information is "song body with five symbols", the adjustment information may be "adjust the target information font to song body with five symbols".

And 505, adjusting the target information displayed in the bubble ball according to the adjustment information.

In this implementation, the executing body (e.g., the terminal devices 101, 102, 103 shown in fig. 1) of the method for presenting information may adjust the target information presented in the bubble ball according to the adjustment information received in step 504. For example, if the adjustment information received in step 504 is "adjust the target information to a regular square font", the execution body may change the font of the target information (e.g., the title or the keyword of the target information) displayed in the bubble ball to a regular square font.

According to the method for displaying the information, the user information and the equipment information are sent to the server together, so that the server can determine the target information based on the user information and the style of the bubble ball based on the equipment information, and finally the bubble ball is displayed according to the style returned by the server, so that the terminal equipment can intelligently display the issued information, the display effect can be intelligently adjusted, the interest of a user can be aroused, and the click rate is improved.

With continued reference to FIG. 6, a flow 600 of one embodiment of a method for presenting information in accordance with the present application is shown. The method for presenting information (e.g., the method for presenting information within an application) can be applied to a server, which can include the following steps 601-603:

step 601, receiving user information and equipment information sent by terminal equipment; .

In this embodiment, the execution subject (e.g., the server 105 shown in fig. 1) of the method for presenting information may receive the user information and the device information sent by the terminal device (e.g., the terminal devices 101, 102, 103 shown in fig. 1) through a wired connection manner or a wireless connection manner. Here, the user information may include information capable of embodying user behavior habits, hobbies, and the like, which may include, but is not limited to: information on the geographical location where the user (or terminal device) is located, information on applications downloaded and/or installed in the terminal device, click records when the user browses information streams, weather information on the location of the user, time information, and the like. The device information may include system settings or user settings of the terminal device, such as font information, system language, background color, theme, and the like.

Step 602, determining target information based on the user information and determining a bubble ball pattern for displaying the target information based on the device information.

In this embodiment, the execution subject of the method for presenting information (e.g., the server 105 shown in fig. 1) may determine target information to be delivered to the terminal device based on the user information received in step 601, and determine a style of a bubble ball for presenting the target information based on the device information received in step 601. Here, the target information may include information to be pushed to the user by the execution subject, which may include information to be promoted (e.g., advertisement, soft text, etc.), weather information, holiday greeting, and the like. The style of the bubble ball may include the size, definition, background color, theme style, etc. of the bubble ball.

In some optional implementation manners of this embodiment, when the user information includes geographical location information of the terminal device, step 602 may specifically include: and acquiring target information associated with the place indicated by the geographical position information. As an example, when the user information includes the geographical location information "shanghai", the executing agent may select an introduction of a scenic spot located in shanghai, such as the oriental pearl, the Temple, or the like, as the target information to be delivered to the terminal device. When the user information is 'Jiangsu Wuxi', the execution main body can select descriptions of local food specialties such as Yangshan juicy peaches, sauced spareribs, Yixing dark-red enameled pottery and the like as target information to be issued to the terminal equipment. Here, the target information associated with the place may include, but is not limited to: information of scenic spots, information of special products of food, and the like.

In some optional implementation manners of this embodiment, when the user information includes geographical location information of the terminal device, step 602 may specifically include: and acquiring target information related to the geomantic omen conditions of the place indicated by the geographical position information. As an example, when the user information includes geographical location information "egypt", the execution subject described above may acquire a popular habit, a law and regulation, a notice, and the like of the egypt local as target information to be issued to the terminal device.

In some optional implementation manners of this embodiment, when the user information includes software information downloaded and/or installed by the terminal device, step 602 may specifically include: and determining preference information of the user based on the software information, and acquiring target information interested by the user based on the preference information. As an example, when the user information includes information of several shopping software installed in the terminal device, the executing body may determine interests of the user according to information such as a purchase record, a browsing record and the like of the user in the several shopping software, and then select popularization information of an item in which the user is interested as the target information.

In some optional implementation manners of this embodiment, when the user information includes operation information of the user, step 602 may specifically include: and determining the behavior habit of the user based on the operation information, and acquiring target information related to the behavior habit. For example, if the user frequently clicks the mother and baby information while browsing the information stream, the execution body may select the promotion information of the mother and baby product and various baby information as the target information.

In some optional implementation manners of this embodiment, when the user information includes weather information of a location where the terminal device is located, step 602 may specifically include: and acquiring target information matched with the weather information. As an example, when the place where the user is located is raining, the execution subject may select rain gear and common rain-sheltering sense as the target information. When the place where the user is burning and empty, the execution main body can use the purchasing skill of sun-proof clothes and sun cream as target information.

In some optional implementation manners of this embodiment, when the user information includes a system time of the terminal device, step 602 may specifically include: target information corresponding to the system time is acquired. As an example, when the system time of the terminal device is in the early peak period, the execution subject may select a crowd image which is not daily in the working peak as the target information. When the system time of the terminal device is in the late-night period, the execution subject may select the harm of staying up night as the target information.

In some optional implementation manners of this embodiment, when the device information includes font information set by the terminal device, step 602 may specifically include: the size of the bubble ball is determined based on the font information. As an example, when the font displayed on the terminal device is a large font, the execution body may determine the size of the bubble ball as a large size; when the font displayed on the terminal device is a small font, the execution body may determine the size of the bubble ball to be a small size.

In some optional implementation manners of this embodiment, when the device information includes resolution information of the terminal device, step 602 may specifically include: the clarity of the bubble is determined based on the above resolution. As an example, when the resolution of the terminal device is 1920 × 1080, the definition of the bubble ball may be determined to be high definition, and when the resolution of the terminal device is 640 × 480, the definition of the bubble ball may be determined to be standard definition. Here, the definition of the bubble ball may be referred to as the definition of a material forming the bubble ball.

In some optional implementation manners of this embodiment, when the device information includes a background color set by the terminal device, step 602 may specifically include: and setting the background color of the bubble ball as the background color of the terminal equipment. For example, when the tab of the current interface of the terminal device uses a blue navigation bar and a blue menu bar, the executing body may set the background color of the bubble ball to be blue.

In some optional implementation manners of this embodiment, when the device information includes a background color set by the terminal device, step 602 may specifically include: and setting the background color of the bubble ball as a contrasting color of the background color of the terminal equipment. For example, when the tab of the current interface of the terminal device uses a blue navigation bar and a blue menu bar, the executing body may set the background color of the bubble ball to yellow.

In some optional implementation manners of this embodiment, when the device information includes a theme of the terminal device, step 602 may specifically include: the bubble ball is set to a style matching the theme. As an example, when the style of the current tab of the terminal device is simple white, setting the bubble ball to be in a style matched with the simple white; and when the style of the current tab of the terminal equipment is romantic poetry, setting the bubble ball into a style matched with the romantic poetry, and the like.

Step 603, the target information and the style are sent to the terminal device.

In this embodiment, the executing entity (for example, the server 105 shown in fig. 1) of the method for presenting information may issue the target information and the style of the bubble ball determined in step 602 to the terminal device, so that the terminal device may present the bubble ball for presenting the target information according to the received style.

In some optional implementation manners of this embodiment, the method for presenting information may further include steps 604 and 605:

in step 604, adjustment information for the target information is determined based on the device information.

In this implementation, an executing body (e.g., the server 105 shown in fig. 1) of the method for presenting information may determine adjustment information for the target information based on the device information received in step 601. For example, when the device information is "song with a five-pointed symbol", the adjustment information may be "adjust the font of the target information to the song with a five-pointed symbol".

Step 605, the adjustment information is sent to the terminal device.

In this implementation, the executing entity (e.g., the server 105 shown in fig. 1) of the method for presenting information may issue the adjustment information determined in step 604 to the terminal device, so that the terminal device may adjust the target information presented in the bubble ball according to the adjustment information.

Optionally, when the device information includes font information set by the terminal device, step 604 may specifically include: and determining the adjustment information of the font aiming at the target information based on the font information. For example, when the font information set by the terminal device is song style and song size, the execution subject may determine that the adjustment information for the font of the target information is "adjust the font of the target information to song style with five size".

Optionally, when the device information includes a system language set by the terminal device, step 604 may specifically include: if the text language of the target information is different from the system language, the adjustment information of the text language aiming at the target information can be determined. For example, if the system language of the terminal device is english and the character language of the target information is chinese, the adjustment information for the character language of the target information may be determined as "translating the characters of the target information into english".

According to the method for displaying the information, the user information and the equipment information of the terminal equipment are received, the target information determined by the user information and the type of the bubble ball are determined by the equipment information, and the determined target information and the determined type are issued to the terminal equipment, so that the terminal equipment can intelligently display the issued information, the display effect can be intelligently adjusted, the interest of a user can be aroused, and the click rate is improved.

Referring now to fig. 7, shown is a schematic diagram of an electronic device (e.g., terminal devices 101, 102, 103 shown in fig. 1) 700 suitable for use in implementing embodiments of the present application. The electronic device 700 shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.

As shown in fig. 7, electronic device 700 may include a processing means (e.g., central processing unit, graphics processor, etc.) 701 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from storage 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the electronic apparatus 700 are also stored. The processing device 701, the ROM 702, and the RAM 703 are connected to each other by a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

Generally the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, keys, etc.; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; a storage device 708 including, for example, a memory card; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 700 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 7 may represent one device or may represent multiple devices as desired.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication means 709, or may be installed from the storage means 708, or may be installed from the ROM 702. The computer program, when executed by the processing device 701, performs the above-described functions defined in the methods of embodiments of the present disclosure. It should be noted that the computer readable medium in the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In embodiments of the present disclosure, however, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

The computer readable medium may be included in the terminal device or the server; or may exist separately without being assembled into the terminal device or the server. The computer readable medium carries one or more programs which, when executed by the terminal device, cause the terminal device to: sending user information acquired by the terminal equipment to a server; receiving target information determined by a server based on user information; adjusting the style of a bubble ball for displaying target information based on the device information of the terminal device; and displaying the bubble ball according to the pattern. Alternatively, the one or more programs, when executed by the terminal device, cause the terminal device to: sending the user information acquired by the terminal equipment and the equipment information of the terminal equipment to a server; receiving target information determined by a server based on user information and a bubble ball pattern for displaying the target information determined based on equipment information; and displaying the bubble ball according to the pattern. The one or more programs, when executed by the server, cause the server to: receiving user information submitted by terminal equipment; determining target information based on the user information; and issuing the target information to the terminal equipment so that the terminal equipment adjusts the style of the bubble ball for displaying the target information based on the equipment information of the terminal equipment and displays the bubble ball according to the style. Alternatively, the one or more programs, when executed by the server, cause the server to: receiving user information and equipment information sent by terminal equipment; determining target information based on the user information and a pattern of a bubble ball for displaying the target information determined based on the device information; and issuing the target information and the style to the terminal equipment so that the terminal equipment can display the bubble ball according to the style.

Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept as defined above. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Claims

1. A method for displaying information is applied to terminal equipment, and is characterized in that the method comprises the following steps:

sending the user information acquired by the terminal equipment to a server;

receiving target information determined by the server based on the user information;

adjusting the style of a bubble ball used for displaying the target information based on the equipment information of the terminal equipment;

and displaying the bubble ball according to the style.

2. The method of claim 1, wherein the adjusting the pattern of the bubble ball for displaying the target information comprises one of:

the device information comprises font information set by the terminal device, and the size of the bubble ball is adjusted based on the font information;

the equipment information comprises the resolution set by the terminal equipment, and the definition of the bubble ball is adjusted based on the resolution;

the device information comprises the background color of the terminal device, and the background color of the bubble ball is adjusted to the background color of the terminal device; or adjusting the background color of the bubble ball to be a contrast color of the background color of the terminal equipment;

the device information comprises a theme of the terminal device, and the theme of the bubble ball is adjusted to be a style matched with the theme.

3. The method according to claim 1 or 2, characterized in that the method further comprises:

adjusting a display style of the target information displayed in the bubble ball based on the device information.

4. The method according to claim 3, wherein the adjusting the presentation pattern of the object information presented in the bubble ball based on the device information comprises one of:

the device information comprises font information set by the terminal device, and the font of the target information is adjusted based on the font information;

the device information comprises a system language set by the terminal device, and if the character language of the target information is different from the system language, the target information is converted into information adopting the system language.

5. The method according to any one of claims 1-4, further comprising:

in response to detecting that the device information of the terminal device changes, correspondingly adjusting the style of the bubble ball; and/or

And correspondingly adjusting the display style of the target information in response to detecting that the equipment information of the terminal equipment is changed.

6. A method for presenting information, applied to a server, the method comprising:

receiving user information sent by terminal equipment;

determining target information based on the user information;

and issuing the target information to the terminal equipment so that the terminal equipment adjusts the style of the bubble ball used for displaying the target information based on the equipment information of the terminal equipment and displays the bubble ball according to the style.

7. The method of claim 6, wherein the determining target information based on the user information comprises one of:

the user information comprises geographical position information of the terminal equipment, and target information associated with a place indicated by the geographical position information is acquired;

the user information comprises geographical position information of the terminal equipment, and target information related to the geomantic omen conditions of the place indicated by the geographical position information is acquired;

the user information comprises software information downloaded and/or installed by the terminal equipment, and preference information of a user is determined based on the software information; acquiring target information interested by the user based on the preference information;

the user information comprises operation information of a user, and behavior habits of the user are determined based on the operation information; acquiring target information related to the behavior habits;

the user information comprises weather information of a place where the terminal equipment is located, and target information matched with the weather information is obtained;

the user information comprises the system time of the terminal equipment, and target information corresponding to the system time is acquired.

8. A method for displaying information is applied to terminal equipment, and is characterized in that the method comprises the following steps:

sending the user information acquired by the terminal equipment and the equipment information of the terminal equipment to a server;

receiving target information determined by the server based on the user information and a pattern of a bubble ball for displaying the target information determined by the server based on the device information;

and displaying the bubble ball according to the style.

9. The method of claim 8, further comprising:

receiving adjustment information for the target information determined by the server based on the device information;

and adjusting the target information displayed in the bubble ball according to the adjustment information.

10. A method for presenting information, applied to a server, the method comprising:

receiving user information and equipment information sent by terminal equipment;

determining target information based on the user information and a style of a bubble ball for displaying the target information determined based on the device information;

and issuing the target information and the style to the terminal equipment so that the terminal equipment can display the bubble ball according to the style.

11. The method of claim 10, wherein the determining target information based on the user information comprises one of:

12. The method according to claim 10 or 11, wherein the pattern of the bubble ball for presenting the target information, which is determined based on the device information, comprises one of the following situations:

the device information comprises font information set by the terminal device, and the size of the bubble ball is determined based on the font information;

the equipment information comprises the resolution set by the terminal equipment, and the definition of the bubble ball is determined based on the resolution;

the device information comprises a background color of the terminal device, and the background color of the bubble ball is set as the background color; or adjusting the background color of the bubble ball to be a contrast color of the background color;

the device information comprises a theme of the terminal device, and the theme of the bubble ball is set to be a style matched with the theme.

13. The method according to any one of claims 10-12, further comprising:

determining adjustment information for the target information based on the device information;

and sending the adjustment information to the terminal equipment so that the terminal equipment can adjust the target information displayed in the bubble ball according to the adjustment information.

14. The method of claim 13, wherein the determining adjustment information for the target information based on the device information comprises one of:

the device information comprises font information set by the terminal device, and the font of the target information is determined based on the font information;

15. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-14.

16. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-14.