CN110555732A - Marketing strategy pushing method and device and marketing strategy operation platform - Google Patents
Marketing strategy pushing method and device and marketing strategy operation platform Download PDFInfo
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Abstract
the invention discloses a marketing strategy pushing method, a marketing strategy pushing device and a marketing strategy operation platform, wherein the method comprises the following steps: obtaining the value of the marketing strategy to be pushed on each preset strategy element; aiming at each operation node corresponding to the strategy operation tool, determining the value of the marketing strategy on the operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element; and pushing the value of the marketing strategy on each operation node to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy. The scheme provided by the embodiment of the invention can realize the application of the marketing strategy operation platform to strategy generation tools for generating marketing strategies with different expression modes and strategy operation tools with different node operation modes, thereby improving the applicability and expandability of the marketing strategy operation platform and facilitating the operation and implementation of the marketing strategies.
Description
[ technical field ] A method for producing a semiconductor device
The embodiment of the invention relates to the technical field of marketing, in particular to a marketing strategy pushing method and device and a marketing strategy operation platform.
[ background of the invention ]
Digital intelligence marketing has become the main means of current and future business marketing, and marketing strategies, as the basic unit of marketing, are the main means of implementing digital intelligence. The marketing strategy operation platform generates marketing strategies of various types, various levels and various granularities through the strategy generation tool, then sends the marketing strategies generated by the strategy generation tool to the strategy operation tool, and the strategy operation tool completes the operation and implementation of the marketing strategies to achieve various marketing purposes, thereby realizing the overall marketing strategy.
At present, a policy operation tool adopts a node-based operation mode, and nodes can be people, time and an operation relation among the nodes. Different policy operation tools have great differences in the definition and support types of the nodes, and the marketing policies generated by different policy generation tools may have different expression modes, so that the marketing policy operation platform is difficult to be applied to different policy generation tools or policy operation tools, and the applicability is limited.
[ summary of the invention ]
Aiming at the defects in the prior art, the embodiment of the invention provides a marketing strategy pushing method, a marketing strategy pushing device and a marketing strategy operation platform, which can be suitable for marketing strategies with different expression modes and different strategy operation tools, improve the applicability and expandability of the marketing strategy operation platform and facilitate the operation and implementation of the marketing strategies.
In one aspect, an embodiment of the present invention provides a marketing strategy pushing method, including:
Obtaining the value of the marketing strategy to be operated on each preset strategy element;
Aiming at each operation node corresponding to a strategy operation tool, determining the value of the marketing strategy on the operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element;
and pushing the value of the marketing strategy on each operation node to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy.
Optionally, the policy element includes: people, goods, channels, time and points of interest.
Optionally, the marketing strategy pushing method further includes: determining a strategy relation between the marketing strategy to be pushed and other stored marketing strategies according to the values on the strategy elements;
Wherein the policy relationship includes any one of: parallel relation, contrast relation, inheritance relation.
Optionally, the marketing strategy pushing method further includes: determining a marketing strategy set to which the marketing strategy to be pushed belongs according to the determined strategy relationship and the value on the strategy element;
Determining the value of the marketing strategy set on an operation node according to the value of each marketing strategy in the marketing strategy set to which the marketing strategy to be pushed belongs on each strategy element, the strategy relation among the marketing strategies in the marketing strategy set, the mapping relation between the operation node and the strategy elements and the mapping relation between the operation node and the strategy relation;
and pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
in another aspect, an embodiment of the present invention further provides another marketing strategy pushing method, including:
determining a strategy relation among the marketing strategies according to the values of the marketing strategies on preset strategy elements;
screening out marketing strategies of which the strategy elements and the strategy relations accord with preset combination rules, and forming a marketing strategy set corresponding to the combination rules;
for each operation node corresponding to a strategy operation tool, determining the value of the marketing strategy set on the operation node according to the value of each marketing strategy in the marketing strategy set on each strategy element, the strategy relationship among the marketing strategies, the mapping relationship between the operation node and the strategy element, and the mapping relationship between the operation node and the strategy relationship;
And pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
Optionally, the policy element includes: population, commodity, channel, time and points of interest;
The policy relationship includes any one of: parallel relation, contrast relation, inheritance relation.
In another aspect, an embodiment of the present invention further provides a marketing strategy pushing apparatus, including:
The element uniform expression module is used for acquiring values of the marketing strategy to be pushed on preset strategy elements;
The element node conversion module is used for determining the value of the marketing strategy on each operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element aiming at each operation node corresponding to the strategy operation tool;
And the marketing strategy pushing module is used for pushing the values of the marketing strategies on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategies.
In another aspect, an embodiment of the present invention further provides another marketing strategy pushing apparatus, including:
The element relation expression module is used for determining the strategy relation among the marketing strategies according to the values of the marketing strategies on preset strategy elements;
the strategy set combination module is used for screening out marketing strategies of which strategy elements and strategy relations accord with preset combination rules and forming a marketing strategy set corresponding to the combination rules;
The element node conversion module is used for determining the value of the marketing strategy set on each operation node according to the respective value of each marketing strategy in each strategy element, the strategy relation among the marketing strategies, the mapping relation between the operation node and the strategy element and the mapping relation between the operation node and the strategy relation aiming at each operation node corresponding to a strategy operation tool;
And the marketing strategy pushing module is used for pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so as to enable the strategy operation tool to complete the operation implementation of the marketing strategy.
In yet another aspect, embodiments of the present invention also provide a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing the method as described above when executing the program.
In yet another aspect, embodiments of the present invention also provide a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the method as described above.
According to the marketing strategy pushing method, the marketing strategy pushing device and the marketing strategy operating platform provided by the embodiment of the invention, the unified representation of the marketing strategy is realized by acquiring the values of the marketing strategy to be pushed on the preset strategy elements, so that the marketing strategy pushing method, the marketing strategy pushing device and the marketing strategy operating platform are suitable for different strategy generating tools; furthermore, the matching of the marketing strategy and the strategy operation tool is realized through the mapping relation between the operation nodes corresponding to the strategy operation tool and the strategy elements, so that the marketing strategy operation platform is applicable to the strategy generation tool for generating the marketing strategies in different representation modes and the strategy operation tool in different node operation modes, the applicability and the expandability of the marketing strategy operation platform are improved, and the operation and implementation of the marketing strategy are facilitated.
[ description of the drawings ]
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and those skilled in the art can also obtain other drawings according to the drawings without creative efforts.
FIG. 1 illustrates an exemplary flow diagram of a marketing strategy pushing method according to an embodiment of the present invention;
FIG. 2 illustrates an exemplary flow diagram of a marketing strategy pushing method according to yet another embodiment of the present invention;
FIG. 3 illustrates an exemplary flow diagram of a marketing strategy pushing method according to yet another embodiment of the present invention;
fig. 4 is a schematic structural diagram of a marketing strategy pushing device according to an embodiment of the present invention;
fig. 5 is a schematic structural view illustrating a marketing strategy pushing apparatus according to still another embodiment of the present invention;
FIG. 6 illustrates a structural diagram of a marketing strategy operational platform according to an embodiment of the present invention;
fig. 7 shows a schematic structural diagram of an electronic device according to an embodiment of the invention.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Referring to fig. 1, an exemplary flow chart of a marketing strategy pushing method according to an embodiment of the present invention is shown.
As shown in fig. 1, a marketing strategy pushing method provided by an embodiment of the present invention may include the following steps:
s110: and obtaining the value of the marketing strategy to be pushed on each preset strategy element.
wherein, each preset strategy element comprises: people, goods, channels, time and points of interest.
It is to be understood that the policy elements are not limited to the above five, and may include other elements that may be used to implement instantiation of a marketing policy.
in the embodiment of the invention, the strategy elements can be decomposed aiming at the marketing strategy to be pushed, so that the value of the marketing strategy to be pushed on each preset strategy element can be obtained. Correspondingly, the values of all the strategy elements are combined together to realize a complete marketing strategy.
For example: performing strategy element decomposition on a certain marketing strategy to obtain the value of the marketing strategy on the crowd as follows: collect the customers of the store within 1 month; the values on the commodity are: a new shell lipstick combination; the values in the channel are: a short message sending channel; the values over time are: a certain time of a certain month and a certain day of a certain year; the value at the interest point is that the new product limited version obtains 100 yuan deduction coupons by writing comments on the trial.
In the embodiment of the present invention, the policy element representation method in step S110 may implement unified representation of the marketing policy, is not limited to the original representation of the marketing policy, is convenient for implementing the application of the marketing policy operation platform to different marketing policy generation tools, and implements effective extension of the marketing policy operation platform. Moreover, the marketing strategy expressed by the unified expression method has high structuralization degree, is convenient for comparison, iteration and updating of the marketing strategy, and is also beneficial to database management and use of the marketing strategy.
In some embodiments of the present invention, based on the difference of the marketing strategies, in the process of performing the strategy element decomposition on the marketing strategy, a part of the strategy elements may be allowed to be vacant, that is, the marketing strategy has no value on the part of the strategy elements.
S120: and aiming at each operation node corresponding to the strategy operation tool, determining the value of the marketing strategy on the operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element.
It can be understood that for a node-based strategic operational tool, different operational operation nodes are employed to represent different operational operations. The operation nodes corresponding to the strategy operation tool are preset by technicians in the field, and a preset operation sequence is arranged among the operation nodes. For example, an operation node corresponding to a certain policy operation tool may include: crowd selection, commodity selection, channel selection, time selection and interest point selection. For another policy operation tool, the corresponding operation node may include: time selection, commodity selection, channel selection and interest point selection.
in order to facilitate the operation and implementation of the marketing strategy, the marketing strategy needs to be converted into a node form required by a strategy operation tool.
In order to be suitable for different policy operation tools, in the embodiment of the present invention, a mapping relationship between an operation node and a policy element is established for each operation node corresponding to different policy operation tools.
therefore, aiming at the marketing strategy expressed by adopting the strategy element expression method, the value of the marketing strategy on each strategy element can be converted into the value of the operation node.
Specifically, a mapping relationship between the operation node and the policy element may be obtained for each operation node corresponding to the policy operation tool, and then, according to the mapping relationship between the operation node and the policy element, the value of the marketing policy on each policy element is transmitted to the operation node, so as to obtain the value of the marketing policy on the operation node.
S130: and pushing the value of the marketing strategy on each operation node to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy.
in the embodiment of the present invention, after the marketing strategy is converted into the node form required by the policy operation tool in step S120, the value of the marketing strategy on each operation node may be pushed to the policy operation tool. Therefore, the strategy operation tool can directly execute operation according to the value of the marketing strategy on each operation node, and finish the operation implementation of the marketing strategy.
According to the marketing strategy pushing method provided by the embodiment of the invention, the value of the marketing strategy to be pushed on each preset strategy element is obtained, so that the unified expression of the marketing strategy is realized, and the method is suitable for different strategy generation tools; furthermore, the matching of the marketing strategy and the strategy operation tool is realized through the mapping relation between the operation nodes corresponding to the strategy operation tool and the strategy elements, so that the marketing strategy operation platform is applicable to the strategy generation tool for generating the marketing strategies in different representation modes and the strategy operation tool in different node operation modes, the applicability and the expandability of the marketing strategy operation platform are improved, and the operation and implementation of the marketing strategy are facilitated.
in some embodiments of the present invention, after obtaining the values of the marketing strategy to be pushed on the preset strategy elements, the policy relationship between the marketing strategy to be pushed and other stored marketing strategies may be determined according to the values on the strategy elements. Therefore, the marketing strategy can be optimized or other choices can be made subsequently based on the strategy relation between the marketing strategy to be pushed and other marketing strategies, so that the pushing conversion rate is improved.
In practical application, on the aspect of data structure design, the relation of marketing strategies can be expressed, and the strategy relation among the marketing strategies is recorded in a field definition mode.
the strategy relationship among marketing strategies can include any one of the following: parallel relation, contrast relation, inheritance relation. In the embodiment of the invention, the parallel relationship means that two marketing strategies are independent from each other, and each corresponding strategy element is different and has no inheritance relationship. The comparison relationship means that the two marketing strategies have the same strategy elements, so that the two marketing strategies can be compared to a certain extent. The inheritance relationship means that the two marketing strategies have a precedence order, the implementation result of one strategy is used as a prerequisite of the other strategy, and the two strategies are called as the inheritance relationship. Wherein the policy implemented first is referred to as a first policy and the policy implemented later is referred to as a second policy.
It is to be understood that the strategic relationships between marketing strategies are not limited to the three above, and may include other relationships. For example, two marketing strategies have a superposed part on one strategy element, while values on other strategy elements are consistent, and the strategy relationship between the marketing strategies may be a partial superposition relationship. Therefore, in the follow-up process, in order to avoid the waste of resources, the marketing strategy to be pushed is optimized and then pushed.
Further, referring to fig. 2, an exemplary flowchart of a marketing strategy pushing method according to still another embodiment of the present invention is shown.
As shown in fig. 2, a marketing strategy pushing method provided by an embodiment of the present invention may include the following steps:
S210: and obtaining the value of the marketing strategy to be pushed on each preset strategy element.
In the embodiment of the present invention, the specific implementation of step S210 may refer to the specific implementation of step S110 in the marketing strategy pushing method shown in fig. 1, and details are not described here again.
S220: and determining the strategy relationship between the marketing strategy to be pushed and other stored marketing strategies according to the values on the strategy elements.
wherein the policy relationship includes any one of: parallel relation, contrast relation, inheritance relation.
in the embodiment of the invention, the parallel relation means that two marketing strategies are independent from each other, and each corresponding strategy element is different and has no inheritance relation; the comparison relationship means that the two marketing strategies have the same strategy elements, so that the two marketing strategies can be compared to a certain extent; the inheritance relationship means that the two marketing strategies have a precedence order, the implementation result of one strategy is used as a prerequisite of the other strategy, and the two strategies are called as the inheritance relationship. Wherein the policy implemented first is referred to as a first policy and the policy implemented later is referred to as a second policy.
It is to be understood that the strategic relationships between marketing strategies are not limited to the three above, and may include other relationships. Such as a partially overlapping relationship.
s230: and determining a marketing strategy set to which the marketing strategy to be pushed belongs according to the determined strategy relationship and the value on the strategy element.
in the embodiment of the invention, a plurality of marketing strategies and the mutual relation thereof can be combined into a marketing strategy set according to a certain rule. Marketing strategy sets tend to represent a certain class of combinations of strategies that may form a particular topic. Therefore, the strategy operation tool can be conveniently and uniformly pushed to the strategy operation tool for strategy operation implementation.
S240: and determining the value of the marketing strategy set on the operation node according to the value of each marketing strategy in the marketing strategy set to which the marketing strategy to be pushed belongs on each strategy element, the strategy relation among the marketing strategies in the marketing strategy set, the mapping relation between the operation node and the strategy elements and the mapping relation between the operation node and the strategy relation.
In the embodiment of the invention, for some policy operation tools supporting policy relationship operation, each corresponding operation node not only establishes the mapping relationship between the operation node and the policy element, but also establishes the mapping relationship between the operation node and the policy element.
In the embodiment of the invention, in order to complete the operation and implementation of the marketing strategy, the marketing strategy needs to be converted into a node form required by a strategy operation tool.
Specifically, for each operation node corresponding to the policy operation tool, a mapping relationship between the operation node and the policy element and a mapping relationship between the operation node and the policy element may be obtained; and then, determining the value of the marketing strategy set on the operation node according to the mapping relation between the operation node and the strategy element, the mapping relation between the operation node and the strategy relation, and the value of each marketing strategy in the marketing strategy set on the strategy element.
S250: and pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
in the embodiment of the present invention, after the marketing strategy set is converted into the node form required by the strategy operation tool in step S240, the value of the marketing strategy on each operation node may be pushed to the strategy operation tool. Therefore, the strategy operation tool can directly execute operation according to the value of the marketing strategy set on each operation node, and finish the operation implementation of the marketing strategy set.
It can be understood that, in the process of implementing the marketing strategy set, based on the influence of the strategy relationship with other stored marketing strategies, the implementation of the operation strategy to be pushed may be implemented in full, or may be implemented in partial, or even not implemented in operation.
according to the marketing strategy pushing method provided by the embodiment of the invention, through the unified representation of the marketing strategies and the adaptation of the marketing strategies and the strategy operation tools, the marketing strategy operation platform is applicable to the strategy generation tools for generating the marketing strategies in different representation modes and the strategy operation tools in different node operation modes, meanwhile, the strategy relation among the marketing strategies can be combined for intelligent pushing, and the pushing conversion rate is improved.
Further, referring to fig. 3, an exemplary flowchart of a marketing strategy pushing method according to still another embodiment of the present invention is shown.
as shown in fig. 3, a marketing strategy pushing method provided by an embodiment of the present invention may include the following steps:
s310: and determining the strategy relationship among the marketing strategies according to the values of the marketing strategies on preset strategy elements.
In the embodiment of the present invention, the specific implementation of step S310 may refer to the specific implementation of step S110 in the marketing strategy pushing method shown in fig. 1 and the specific implementation of steps S210 and S220 in the marketing strategy pushing method shown in fig. 2, and details are not described here again.
S320: and screening out marketing strategies of which the strategy elements and the strategy relations accord with preset combination rules, and forming a marketing strategy set corresponding to the combination rules.
In the embodiment of the invention, in order to improve the pushing conversion rate, a marketing strategy meeting the combination rule can be screened out according to the preset combination rule. Wherein, the combination rule is set by the technicians in the field according to the actual requirement.
s330: and aiming at each operation node corresponding to the strategy operation tool, determining the value of the marketing strategy set on the operation node according to the value of each marketing strategy in each strategy element in the marketing strategy set, the strategy relation among the marketing strategies, the mapping relation between the operation node and the strategy element and the mapping relation between the operation node and the strategy relation.
In the embodiment of the present invention, the specific implementation of step S330 may refer to the specific implementation of step S240 in the marketing strategy pushing method shown in fig. 2, and details thereof are not repeated here.
S340: and pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
In the embodiment of the present invention, the specific implementation of step S340 may refer to the specific implementation of step S250 in the marketing strategy pushing method shown in fig. 2, and details thereof are not repeated here.
according to the marketing strategy pushing method provided by the embodiment of the invention, through unified expression of the marketing strategy and adaptation of the marketing strategy and the strategy operation tool, the marketing strategy operation platform is applicable to the strategy generation tool for generating the marketing strategies in different expression modes and the strategy operation tool in different node operation modes, and meanwhile, screening and intelligent pushing of a marketing strategy set meeting preset combination rules can be realized based on a strategy relation, so that the pushing conversion rate is improved.
It should be noted that, for simplicity of description, the above-mentioned method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the present application is not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
The above is a description of method embodiments, and the embodiments of the present invention are further described below by way of apparatus embodiments.
On the basis of the embodiment shown in fig. 1, an embodiment of the invention provides a marketing strategy pushing device.
referring to fig. 4, a schematic structural diagram of a marketing strategy pushing device according to an embodiment of the invention is shown.
As shown in fig. 4, a marketing strategy pushing device provided by an embodiment of the present invention may include: an element uniform representation module 401, an element node conversion module 402, and a marketing strategy push module 403.
The element uniform representation module 401 is configured to obtain values of the marketing strategy to be pushed on preset strategy elements.
the element node conversion module 402 is configured to determine, for each operation node corresponding to a policy operation tool, a value of the marketing policy on the operation node according to a value of the marketing policy on each policy element and a mapping relationship between the operation node and the policy element.
The marketing strategy pushing module 403 is configured to push the value of the marketing strategy on each operation node to the strategy operation tool, so that the strategy operation tool completes operation and implementation of the marketing strategy.
It can be understood that each module in the marketing strategy pushing apparatus provided in the embodiment of the present invention may be specifically configured to execute the processing procedure of the embodiment of the marketing strategy pushing method shown in fig. 1, and specific functions of each module are not described herein again, which may refer to the detailed description of the embodiment of the marketing strategy pushing method shown in fig. 1.
The marketing strategy pushing device provided by the embodiment of the invention realizes the unified representation of the marketing strategy by acquiring the values of the marketing strategy to be pushed on the preset strategy elements so as to be suitable for different strategy generating tools; furthermore, the matching of the marketing strategy and the strategy operation tool is realized through the mapping relation between the operation nodes corresponding to the strategy operation tool and the strategy elements, so that the marketing strategy operation platform is applicable to the strategy generation tool for generating the marketing strategies in different representation modes and the strategy operation tool in different node operation modes, the applicability and the expandability of the marketing strategy operation platform are improved, and the operation and implementation of the marketing strategy are facilitated.
on the basis of the embodiment shown in fig. 3, another embodiment of the invention provides a marketing strategy pushing device.
Referring to fig. 5, there is shown a schematic structural diagram of a marketing strategy pushing device according to still another embodiment of the present invention.
As shown in fig. 5, a marketing strategy pushing device provided by an embodiment of the present invention may include: an element relationship representation module 501, a policy set combination module 502, an element node conversion module 503, and a marketing policy push module 504.
The element relation expression module 501 is configured to determine a policy relation between marketing policies according to values of the marketing policies on preset policy elements;
the policy set combination module 502 is configured to screen out marketing policies whose policy elements and policy relationships meet a preset combination rule, and form a marketing policy set corresponding to the combination rule;
The element node conversion module 503 is configured to determine, for each operation node corresponding to a policy operation tool, a value of the marketing policy set on the operation node according to a value of each marketing policy in each policy element in the marketing policy set, a policy relationship between the marketing policies, a mapping relationship between the operation node and the policy element, and a mapping relationship between the operation node and the policy element;
The marketing strategy pushing module 504 is configured to push values of a marketing strategy set on the operation nodes to the strategy operation tool, so that the strategy operation tool completes operation and implementation of the marketing strategy set.
It can be understood that each module in the marketing strategy pushing apparatus provided in the embodiment of the present invention may be specifically configured to execute the processing procedure of the embodiment of the marketing strategy pushing method shown in fig. 3, and specific functions of each module are not described herein again, which may refer to the detailed description of the embodiment of the marketing strategy pushing method shown in fig. 1.
The marketing strategy pushing device provided by the embodiment of the invention realizes the application of the marketing strategy operation platform to the strategy generation tools for generating marketing strategies in different expression modes and the strategy operation tools in different node operation modes through the unified expression of the marketing strategies and the adaptation of the marketing strategies and the strategy operation tools, and can realize the screening and intelligent pushing of a marketing strategy set meeting the preset combination rules based on the strategy relationship, thereby improving the pushing conversion rate.
On the basis of the embodiments shown in fig. 1 to 3, an embodiment of the present invention provides a marketing strategy operation platform.
Referring to fig. 6, a schematic structural diagram of a marketing strategy operating platform according to an embodiment of the invention is shown.
As shown in fig. 6, a marketing strategy operating platform provided by an embodiment of the present invention may include: at least one strategy generation tool 601, at least one strategy operation tool 602, and a marketing strategy pushing device 603.
the marketing strategy pushing device 603 is configured to push the marketing strategy generated by the strategy generating tool to the strategy operating tool through any marketing strategy pushing method provided in the foregoing embodiment, so that the strategy operating tool completes operation and implementation of the marketing strategy.
the marketing strategy operation platform provided by the embodiment of the invention realizes the application of the marketing strategy operation platform to strategy generation tools for generating marketing strategies with different expression modes and strategy operation tools with different node operation modes through the unified expression of the marketing strategies and the adaptation of the marketing strategies and the strategy operation tools, improves the applicability and the expandability of the marketing strategy operation platform, and is convenient for the operation and implementation of the marketing strategies.
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the terminal and the server described above may refer to corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed method and apparatus may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processor, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Fig. 7 illustrates a block diagram of an exemplary computer system/server 012 suitable for use in implementing embodiments of the invention. The computer system/server 012 shown in fig. 7 is only an example, and should not bring any limitation to the function and the scope of use of the embodiment of the present invention.
As shown in fig. 7, the computer system/server 012 is embodied as a general purpose computing device. The components of computer system/server 012 may include, but are not limited to: one or more processors or processors 016, a system memory 028, and a bus 018 that couples various system components including the system memory 028 and the processors 016.
bus 018 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, a processor, or a local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Computer system/server 012 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by computer system/server 012 and includes both volatile and nonvolatile media, removable and non-removable media.
System memory 028 can include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)030 and/or cache memory 032. The computer system/server 012 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 034 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 7, commonly referred to as a "hard drive"). Although not shown in FIG. 7, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In such cases, each drive may be connected to bus 018 via one or more data media interfaces. Memory 028 can include at least one program product having a set (e.g., at least one) of program modules configured to carry out the functions of embodiments of the present invention.
Program/utility 040 having a set (at least one) of program modules 042 can be stored, for example, in memory 028, such program modules 042 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof might include an implementation of a network environment. Program modules 042 generally perform the functions and/or methodologies of embodiments of the present invention as described herein.
The computer system/server 012 may also communicate with one or more external devices 014 (e.g., keyboard, pointing device, display 024, etc.), hi the present invention, the computer system/server 012 communicates with an external radar device, and may also communicate with one or more devices that enable a user to interact with the computer system/server 012, and/or with any device (e.g., network card, modem, etc.) that enables the computer system/server 012 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 022. Also, the computer system/server 012 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 020. As shown in fig. 7, the network adapter 020 communicates with the other modules of the computer system/server 012 via bus 018. It should be appreciated that although not shown in fig. 7, other hardware and/or software modules may be used in conjunction with the computer system/server 012, including but not limited to: microcode, device drivers, redundant processors, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
the processor 016 executes programs stored in the system memory 028 to perform the functions and/or methods of the described embodiments of the present invention.
The computer program described above may be provided in a computer storage medium encoded with a computer program that, when executed by one or more computers, causes the one or more computers to perform the method flows and/or apparatus operations shown in the above-described embodiments of the invention.
With the development of time and technology, the meaning of media is more and more extensive, and the propagation path of computer programs is not limited to tangible media any more, and can also be downloaded from a network directly and the like. Any combination of one or more computer-readable media may be employed. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the several embodiments provided in the present application, it should be understood that the disclosed method and apparatus may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processor, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (10)
1. A marketing strategy pushing method is characterized by comprising the following steps:
Obtaining the value of the marketing strategy to be pushed on each preset strategy element;
Aiming at each operation node corresponding to a strategy operation tool, determining the value of the marketing strategy on the operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element;
And pushing the value of the marketing strategy on each operation node to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy.
2. The marketing strategy pushing method of claim 1, wherein the strategy elements comprise: people, goods, channels, time and points of interest.
3. the marketing strategy pushing method of claim 2, further comprising:
determining a strategy relation between the marketing strategy to be pushed and other stored marketing strategies according to the values on the strategy elements;
Wherein the policy relationship includes any one of: parallel relation, contrast relation, inheritance relation.
4. The marketing strategy pushing method of claim 3, further comprising:
Determining a marketing strategy set to which the marketing strategy to be pushed belongs according to the determined strategy relationship and the value on the strategy element;
For each operation node corresponding to a strategy operation tool, determining the value of the marketing strategy set on the operation node according to the respective value of each marketing strategy in the marketing strategy set to which the marketing strategy to be pushed belongs on each strategy element, the strategy relation among the marketing strategies in the marketing strategy set, the mapping relation between the operation node and the strategy element, and the mapping relation between the operation node and the strategy relation;
And pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
5. A marketing strategy pushing method is characterized by comprising the following steps:
Determining a strategy relation among the marketing strategies according to the values of the marketing strategies on preset strategy elements;
Screening out marketing strategies of which the strategy elements and the strategy relations accord with preset combination rules, and forming a marketing strategy set corresponding to the combination rules;
for each operation node corresponding to a strategy operation tool, determining the value of the marketing strategy set on the operation node according to the value of each marketing strategy in the marketing strategy set on each strategy element, the strategy relationship among the marketing strategies, the mapping relationship between the operation node and the strategy element, and the mapping relationship between the operation node and the strategy relationship;
and pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
6. a marketing strategy pushing device, comprising:
the element uniform expression module is used for acquiring values of the marketing strategy to be pushed on preset strategy elements;
the element node conversion module is used for determining the value of the marketing strategy on each operation node according to the value of the marketing strategy on each strategy element and the mapping relation between the operation node and the strategy element aiming at each operation node corresponding to the strategy operation tool;
And the marketing strategy pushing module is used for pushing the values of the marketing strategies on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategies.
7. A marketing strategy pushing device, comprising:
The element relation expression module is used for determining the strategy relation among the marketing strategies according to the values of the marketing strategies on preset strategy elements;
The strategy set combination module is used for screening out marketing strategies of which strategy elements and strategy relations accord with preset combination rules and forming a marketing strategy set corresponding to the combination rules;
the element node conversion module is used for determining the value of the marketing strategy set on each operation node according to the respective value of each marketing strategy in each strategy element, the strategy relation among the marketing strategies, the mapping relation between the operation node and the strategy element and the mapping relation between the operation node and the strategy relation aiming at each operation node corresponding to a strategy operation tool;
and the marketing strategy pushing module is used for pushing the values of the marketing strategy set on the operation nodes to the strategy operation tool so that the strategy operation tool can complete the operation implementation of the marketing strategy set.
8. A marketing strategy operational platform, comprising: the system comprises at least one strategy generation tool, at least one strategy operation tool and a marketing strategy pushing device; wherein the content of the first and second substances,
The marketing strategy pushing device is used for pushing the marketing strategy generated by the strategy generation tool to the strategy operation tool through the method of any one of claims 1-6 so as to enable the strategy operation tool to complete the operation implementation of the marketing strategy.
9. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the method of any one of claims 1 to 7.
10. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1 to 7.
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