CN110517080A - Outdoor advertising put-on method, device, equipment and computer readable storage medium - Google Patents

Outdoor advertising put-on method, device, equipment and computer readable storage medium Download PDF

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CN110517080A
CN110517080A CN201910789203.6A CN201910789203A CN110517080A CN 110517080 A CN110517080 A CN 110517080A CN 201910789203 A CN201910789203 A CN 201910789203A CN 110517080 A CN110517080 A CN 110517080A
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advertisement
information
launched
scheme
preset
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冯博豪
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V10/00—Arrangements for image or video recognition or understanding
    • G06V10/20—Image preprocessing
    • G06V10/22—Image preprocessing by selection of a specific region containing or referencing a pattern; Locating or processing of specific regions to guide the detection or recognition

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Abstract

This application discloses outdoor advertising put-on method, device, equipment and computer readable storage mediums, are related to big data technology.Specific implementation are as follows: request is launched in the advertisement for obtaining user's input, and response is launched with advertisement and requested, and organization information corresponding with advertising organizations to be put mark is obtained from preset data server according to advertising organizations to be put mark；The geographic coverage information and preset filtering algorithm launched according to organization information, advertisement determine that target launches region；It identifies that target launches the area type in region by preset recognizer, determines that scheme is launched in advertisement according to the cost information that area type and advertisement are launched；Scheme, which is launched, according to advertisement carries out advertisement dispensing operation.Therefore to avoid waste of human resource caused by artificial planning advertisement dispensing scheme and the not high problem of income can be launched, income caused by advertisement is launched can be improved on the basis of cost is launched in reduction advertisement.

Description

Outdoor advertising put-on method, device, equipment and computer readable storage medium
Technical field
This application involves data processing field more particularly to a kind of big data technologies.
Background technique
With the development of economy, market competition is also more fierce, and for the popularity for the company of improving, each company must be carried out Promotion activity.One of them important marketing methods is to launch outdoor advertising.Outdoor advertising can help company to establish product Board image, culture consumer increase the income of company to push sale indirectly for the degree of belief and loyalty of product.
In order to realize that maximum gain is launched in advertisement, outdoor advertising launches the formulation of scheme manually in the prior art Based on completion.Investigator goes on-the-spot investigation, launches location information to advertisement and arranges.Then by the senior practitioner of industry The correlative factor rule of thumb launched to advertisement is made an appraisal, and provides the scheme of dispensing.
But the formulation one side quality that scheme is launched by manually carrying out advertisement will receive maker's know-how, pass through Level is tested, region degree of understanding etc. limits, another aspect more labor intensive resource, higher cost, and the consuming time is longer, institute After having artificial process, scheme is launched in prepared advertisement may unsuitable current market situation.
Apply for content
The application provides a kind of outdoor advertising put-on method, device, equipment and computer readable storage medium, is able to solve Existing advertisement placement method labor intensive resource, and the technical problem more demanding to maker's professional knowledge.
In a first aspect, the embodiment of the present application provides a kind of outdoor advertising put-on method, comprising:
The advertisement dispensing request that user inputs is obtained, identified in the advertisement dispensing request including advertising organizations to be put, The cost information that the geographic coverage information and advertisement that advertisement is launched are launched；
Response is launched with the advertisement and is requested, according to the advertising organizations mark to be put from preset data server Obtain organization information corresponding with the advertising organizations mark to be put；
The geographic coverage information and preset filtering algorithm launched according to the organization information, advertisement determine that target is launched Region；
Identify that the target launches the area type in region by preset recognizer, according to the area type and The cost information that the advertisement is launched determines that scheme is launched in advertisement, includes the shape of advertisement to be put in the advertisement dispensing scheme Formula, position and quantity；
Scheme, which is launched, according to the advertisement carries out advertisement dispensing operation.
Outdoor advertising put-on method provided in this embodiment is launched request by obtaining advertisement, is asked according to advertisement dispensing It asks and obtains the corresponding organization information of advertising organizations mark to be put, area is launched according to the target that the organization information and screening obtain Domain determines that scheme is launched in advertisement, and then can launch scheme according to the advertisement and carry out advertisement dispensing, therefore can be to avoid artificial plan It draws waste of human resource caused by advertisement dispensing scheme and launches the not high problem of income, cost can be launched reducing advertisement On the basis of, improve income caused by advertisement is launched.
In a kind of possible design, the geographic coverage information launched according to the organization information, advertisement and pre- If filtering algorithm determine target launch region, comprising:
Obtain the quantity of all types of shops in the geographic coverage that the advertisement is launched；
Quantity and the organization information to all types of shops carry out vectorization processing, obtain primary vector letter Breath；
By the primary vector information input to preset screening model, obtains the target and launch region.
Outdoor advertising put-on method provided in this embodiment, the commercial factors by launching range according to advertisement carry out target The screening in region is launched, on the basis of so as to the income caused by improving advertisement and launching, reduces the cost that advertisement is launched.
In a kind of possible design, the geographic coverage information launched according to the organization information, advertisement and pre- If filtering algorithm determine target launch region, comprising:
Crowd's flowing information in the geographic coverage that the advertisement is launched is obtained, crowd's flowing information includes client's rail At least one of in mark, Trip distribution and information of vehicle flowrate；
Crowd's flowing information and the organization information are subjected to vectorization processing, obtain secondary vector information；
By the secondary vector information input to preset screening model, obtains the target and launch region.
Outdoor advertising put-on method provided in this embodiment, crowd's flowing information by launching range according to advertisement carry out Target launch region screening, so as to improve advertisement launch caused by income on the basis of, reduce advertisement launch at This.
In a kind of possible design, the geographic coverage information launched according to the organization information, advertisement and pre- If filtering algorithm determine target launch region, comprising:
The environmental information in the geographic coverage that the advertisement is launched is obtained, the environmental information includes link length, road Width, intersection quantity, parking stall quantity, subway quantity, in traffic conditions at least one of；
The environmental information and the organization information are subjected to vectorization processing, obtain third vector information；
The third vector information is input to preset screening model, the target is obtained and launches region.
Outdoor advertising put-on method provided in this embodiment, the environmental information by launching range according to advertisement carry out target The screening in region is launched, on the basis of so as to the income caused by improving advertisement and launching, reduces the cost that advertisement is launched.
In a kind of possible design, the geographic coverage information launched according to the organization information, advertisement and pre- If filtering algorithm determine target launch region before, further includes:
The geographic coverage that the advertisement is launched is divided, at least one geographic coverage launched with the advertisement is obtained Corresponding gridding information.
Outdoor advertising put-on method provided in this embodiment, is divided by the geographic coverage for launching the advertisement, The gridding information corresponding with the geographic coverage that the advertisement is launched that obtains at least one launches scheme system so as to improve advertisement Fixed efficiency and precision.
It is described to identify that the target launches the region class in region by preset recognizer in a kind of possible design Type, comprising:
Identify that the target launches the area type in region by OCR recognizer.
Outdoor advertising put-on method provided in this embodiment identifies that the target launches region by OCR recognizer Area type covers more target users so as to make advertisement launch scheme, further improves advertisement and launch scheme Income.
In a kind of possible design, the cost information launched according to the area type and the advertisement is determined Scheme is launched in advertisement, comprising:
The cost information that the area type and the advertisement are launched is input to preset solution formulation model, is obtained Scheme is launched in the optimal advertisement of income.
Outdoor advertising put-on method provided in this embodiment, by by the area type and the advertisement dispensing at This information input launches scheme to preset solution formulation model, so as to quickly, accurately obtain the optimal advertisement of income, Improve efficiency and precision that solution formulation is launched in advertisement.
In a kind of possible design, the method also includes:
The corresponding crowd's flowing information of Various Seasonal is obtained, at least one advertisement dispensing side is determined according to crowd's flowing information Case；
Scheme is launched at least one described advertisement and preset prediction duration is input to preset temporal model, is obtained Prediction avail information corresponding with advertisement dispensing scheme；
Determine that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.
Outdoor advertising put-on method provided in this embodiment, by formulating multiple and different advertisements according to different seasons Dispensing scheme is launched scheme according to multiple advertisements and is combined, and launches scheme combination according to advertisement and carries out advertisement dispensing, so as to It enough obtains an advertisement applicable for a long time and launches scheme, and then can further save the cost that solution formulation is launched in advertisement.
In a kind of possible design, the method also includes:
The inquiry instruction of user's input is obtained, includes session information in the inquiry instruction；
Data corresponding with the session information are shown to the user according to the inquiry instruction.
Outdoor advertising put-on method provided in this embodiment is referred to by obtaining user by the inquiry that electric terminal inputs It enables, includes session information in the inquiry instruction, and then can be shown according to the inquiry instruction to user corresponding with session information Data.Advertisement is set to launch the transparence during solution formulation.
In a kind of possible design, the method also includes:
The modification instruction of user is obtained, includes user identifier in the modification instruction；
The corresponding authority information of the user identifier is determined according to modification instruction；
If the authority information includes modification authority, scheme is launched to the advertisement according to modification instruction and is repaired Change.
Outdoor advertising put-on method provided in this embodiment, by determine user have modification authority after, according to The modification instruction at family launches scheme to advertisement and modifies, and is more bonded use so as to make the advertisement finally obtained launch scheme Family demand.
In a kind of possible design, the cost information launched according to the area type and the advertisement is determined After advertisement dispensing scheme, further includes:
Advertisement dispensing scheme is stored to preset store path.
Outdoor advertising put-on method provided in this embodiment, by storing advertisement dispensing scheme to preset storage Path, so as to further increase the efficiency that solution formulation is launched in advertisement.
In a kind of possible design, the method also includes:
Determine that the advertisement is launched between the corresponding actual gain of scheme and the income of prediction according to the preset time interval Difference whether meet preset threshold value；
Scheme is launched to advertisement according to judging result to be adjusted.
Outdoor advertising put-on method provided in this embodiment, by determining that the advertisement is launched according to the preset time interval Whether the difference between the corresponding actual gain of scheme and the income of prediction meets preset threshold value, according to judging result to advertisement Dispensing scheme is adjusted, to guarantee that advertisement launches scheme and can reach the income effect of prediction, is improved advertisement and is launched scheme Income.
Second aspect, the embodiment of the present application provide a kind of outdoor advertising delivery device, comprising:
Request module is launched in advertisement, and request is launched in the advertisement for obtaining user's input, and request is launched in the advertisement In include advertising organizations to be put mark, advertisement launch geographic coverage information and advertisement launch cost information；
Data obtaining module is requested for responding to launch with the advertisement, according to the advertising organizations to be put mark from Organization information corresponding with the advertising organizations mark to be put is obtained in preset data server；
Screening module, for being calculated according to the organization information, the geographic coverage information of advertisement dispensing and preset screening Method determines that target launches region；
Determining module, for identifying that the target launches the area type in region by preset recognizer, according to institute State the cost information that area type and the advertisement are launched and determine that scheme is launched in advertisement, include in the advertisement dispensing scheme to Launch form, position and the quantity of advertisement；
Putting module carries out advertisement dispensing operation for launching scheme according to the advertisement.
The third aspect, the application provide a kind of electronic equipment, comprising:
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one A processor executes, so that at least one described processor is able to carry out method described in first aspect.
Fourth aspect, the application provide a kind of non-transitory computer-readable storage medium for being stored with computer instruction, institute Computer instruction is stated for making the computer execute method described in first aspect.
One embodiment in above-mentioned application launches request by obtaining advertisement, launches request according to the advertisement and waits throwing It puts advertising organizations and identifies corresponding organization information, region is launched according to the target that the organization information and screening obtain and determines advertisement Dispensing scheme, and then scheme can be launched according to the advertisement and carry out advertisement dispensing, therefore can be launched to avoid artificial planning advertisement Waste of human resource caused by scheme and the not high problem of income is launched, can be mentioned on the basis of reducing advertisement and launching cost Income caused by high advertisement is launched.
Other effects possessed by above-mentioned optional way are illustrated hereinafter in conjunction with specific embodiment.
Detailed description of the invention
Attached drawing does not constitute the restriction to the application for more fully understanding this programme.Wherein:
Fig. 1 is the network architecture diagram that the application is based on；
Fig. 2 is the flow diagram for the outdoor advertising put-on method that the embodiment of the present application one provides；
Fig. 3 is the flow diagram that scheme is launched in the outdoor advertising that the embodiment of the present application two provides；
Fig. 4 is the flow diagram for the outdoor advertising put-on method that the embodiment of the present application three provides；
Fig. 5 is the structural schematic diagram for the outdoor advertising delivery device that the embodiment of the present application four provides；
Fig. 6 is the structural schematic diagram for the electronic equipment that the embodiment of the present application five provides.
Specific embodiment
It explains below in conjunction with exemplary embodiment of the attached drawing to the application, including the various of the embodiment of the present application Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from the scope and spirit of the present application.Together Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
In order to solve existing advertisement placement method labor intensive resource, and it is more demanding to maker's professional knowledge Technical problem, this application provides a kind of outdoor advertising put-on method, device, equipment and computer readable storage mediums.
It should be noted that outdoor advertising put-on method provided herein, device, equipment and computer-readable storage Medium can be applied in the scene launched to any one advertisement.
Fig. 1 is the network architecture diagram that the application is based on, as shown in Figure 1, the network architecture diagram that the application is based on is at least Including outdoor advertising delivery device 1, electric terminal 2 and data server 3, wherein outdoor advertising delivery device 1 respectively with Electric terminal 2 and data server 3 communicate to connect.To which user can be by electric terminal 2 to outdoor advertising delivery device 1 It sends advertisement and launches request, correspondingly, outdoor advertising delivery device 1 can launch request from data server 3 according to the advertisement It is middle to obtain the corresponding organization information of advertising organizations to be put.Outdoor advertising delivery device 1 using C/C++, Java, Shell or The language such as Python are write；Electric terminal 2 then can be such as desktop computer, tablet computer.Data server 3 can then take for cloud Business device or server cluster, are stored with a large amount of data.
Fig. 2 is the flow diagram for the outdoor advertising put-on method that the embodiment of the present application one provides, as shown in Fig. 2, described Method includes:
Step 101, the advertisement for obtaining user's input launch request, and it includes advertisement machine to be put in request that the advertisement, which is launched, The cost information that the geographic coverage information and advertisement that structure mark, advertisement are launched are launched.
The executing subject of the present embodiment is outdoor advertising delivery device.When user needs to carry out advertisement dispensing, first may be used Request is launched to input advertisement on electric terminal, wherein it includes advertising organizations to be put mark, advertisement that advertisement, which is launched in request, The cost information that the geographic coverage information of dispensing and advertisement are launched.Optionally, user can be manually entered on electric terminal Request is launched in the advertisement；It can also be correspondingly provided with different advertisements in electric terminal and launch request option, user can basis Current demand is selected, further, it is also possible to realize that the input of request, the application are launched in advertisement by other different modes Herein with no restrictions.The electric terminal and outdoor advertising delivery device communicate to connect, and therefore, electric terminal and outdoor advertising are launched Device is able to carry out information exchange.Therefore, which can be launched and be asked after getting advertisement and launching request by electric terminal It asks and is sent to outdoor advertising delivery device, correspondingly, outdoor advertising delivery device can obtain the advertisement and launch request.
Step 102, response are launched with the advertisement and are requested, and are identified according to the advertising organizations to be put from preset data Organization information corresponding with the advertising organizations mark to be put is obtained in server.
In the present embodiment, after outdoor advertising delivery device gets advertisement dispensing request, response is thrown with the advertisement Request is put, in order to enable the advertisement launched to cover more target groups, it is necessary first to obtain it is current launch advertisement to Launch the organization information of advertising organizations.Specifically, outdoor advertising delivery device and data server communicate to connect, therefore, energy Enough and data server carries out information exchange, therefore, after getting advertisement dispensing request, can be launched and be requested according to the advertisement It is middle to obtain the corresponding organization information of advertising organizations mark to be put.Wherein, organization information can specifically include advertisement machine to be put It is the industry attribute of structure, the popularity of advertising organizations to be put, advertising organizations advertisement marketing situation to be put, competing to the well-known of mechanism It spends, is competing to advertisement marketing situation of mechanism etc..
Step 103, the geographic coverage information launched according to the organization information, advertisement and preset filtering algorithm determine Target launches region.
In the present embodiment, the geographic coverage information launched in request including advertisement is launched in advertisement, still, since this is wide The range for accusing the geographic coverage information covering launched is larger, and advertisement dispensing is carried out in full scope on the one hand can not be accurately On the other hand coverage goal user is likely to result in advertisement and launches higher cost.Therefore, in order to caused by improving advertisement and launching On the basis of income, the cost that advertisement is launched is reduced, it, can be according to the organization information and wide after getting organization information The geographic coverage information launched is accused, determines that target launches region by preset filtering algorithm.Since target launches covering for region Lid range is far smaller than the geographic coverage of advertisement dispensing, and therefore, launching region progress advertisement dispensing in target can reduce cost, And the demand that region can more be bonded advertising organizations to be put is launched according to the target that organization information screening obtains, improve advertisement Income caused by dispensing.
Step 104 identifies that the target launches the area type in region by preset recognizer, according to the region The cost information that type and the advertisement are launched determines that scheme is launched in advertisement, includes to be put wide in the advertisement dispensing scheme Form, position and the quantity of announcement.
In the present embodiment, after being determined that target launches region, launching region due to target has a variety of differences Area type, for example, it can be rural area, city, shopping centre, suburb etc., the corresponding user type of different area types Also different, therefore, need for different area types using different dispensing schemes.It therefore, can be by preset Recognizer identifies that target launches the area type in region, determines advertisement according to the cost information that area type and advertisement are launched Dispensing scheme includes form, position and the quantity of advertisement to be put in advertisement dispensing scheme.
Step 105 launches scheme progress advertisement dispensing operation according to the advertisement.
In the present embodiment, after getting advertisement dispensing scheme, it can launch scheme according to the advertisement and carry out advertisement Launch operation.
Outdoor advertising put-on method provided in this embodiment is launched request by obtaining advertisement, is asked according to advertisement dispensing It asks and obtains the corresponding organization information of advertising organizations mark to be put, area is launched according to the target that the organization information and screening obtain Domain determines that scheme is launched in advertisement, and then can launch scheme according to the advertisement and carry out advertisement dispensing, therefore can be to avoid artificial plan It draws waste of human resource caused by advertisement dispensing scheme and launches the not high problem of income, cost can be launched reducing advertisement On the basis of, improve income caused by advertisement is launched.
Further, based on any of the above embodiments, step 103 specifically includes:
Obtain the quantity of all types of shops in the geographic coverage that the advertisement is launched；
Quantity and the organization information to all types of shops carry out vectorization processing, obtain primary vector letter Breath；
By the primary vector information input to preset screening model, obtains the target and launch region.
In the present embodiment, for the income caused by improving advertisement and launching on the basis of, the cost that advertisement is launched is reduced, After getting organization information, the geographic coverage information that can be launched according to the organization information and advertisement, by preset Filtering algorithm determines that target launches region.It is alternatively possible to which carrying out target according to the commercial factors that range is launched in advertisement launches area The screening in domain.Specifically, the quantity for all types of shops in geographic coverage that available advertisement is launched, wherein shops's type Including food and drink, commercial company, bank, supermarket, hospital etc..After the quantity for getting all types of shops, advertisement can be launched The commercial factors of range are compared with organization information, determine that target launches region.It, can be with as a kind of mode that can be implemented It is previously provided with screening model, which can be realized the screening that region is launched to target.By the quantity of all types of shops And organization information carries out vectorization processing, obtains primary vector information, by the primary vector information input into screening model, It obtains target and launches region.
Outdoor advertising put-on method provided in this embodiment, the commercial factors by launching range according to advertisement carry out target The screening in region is launched, on the basis of so as to the income caused by improving advertisement and launching, reduces the cost that advertisement is launched.
Optionally, based on any of the above embodiments, step 103 specifically includes:
Crowd's flowing information in the geographic coverage that the advertisement is launched is obtained, crowd's flowing information includes client's rail At least one of in mark, Trip distribution and information of vehicle flowrate；
Crowd's flowing information and the organization information are subjected to vectorization processing, obtain secondary vector information；
By the secondary vector information input to preset screening model, obtains the target and launch region.
In the present embodiment, for the income caused by improving advertisement and launching on the basis of, the cost that advertisement is launched is reduced, After getting organization information, the geographic coverage information that can be launched according to the organization information and advertisement, by preset Filtering algorithm determines that target launches region.It is alternatively possible to carry out target throwing according to crowd's flowing information that range is launched in advertisement Put the screening in region.Specifically, crowd's flowing information in geographic coverage that available advertisement is launched, wherein crowd's flowing Information includes at least one in client track, Trip distribution and information of vehicle flowrate.It, can after getting crowd's flowing information It is compared with crowd's flowing information that range is launched in advertisement with organization information, determines that target launches region.It can as one kind In a manner of implementation, it can be previously provided with screening model, which can be realized the screening that region is launched to target.It will Crowd's flowing information and organization information carry out vectorization processing, secondary vector information are obtained, by the secondary vector information input Into screening model, obtains target and launch region.
Outdoor advertising put-on method provided in this embodiment, crowd's flowing information by launching range according to advertisement carry out Target launch region screening, so as to improve advertisement launch caused by income on the basis of, reduce advertisement launch at This.
Optionally, based on any of the above embodiments, step 103 specifically includes:
The environmental information in the geographic coverage that the advertisement is launched is obtained, the environmental information includes link length, road Width, intersection quantity, parking stall quantity, subway quantity, in traffic conditions at least one of；
The environmental information and the organization information are subjected to vectorization processing, obtain third vector information；
The third vector information is input to preset screening model, the target is obtained and launches region.
In the present embodiment, for the income caused by improving advertisement and launching on the basis of, the cost that advertisement is launched is reduced, After getting organization information, the geographic coverage information that can be launched according to the organization information and advertisement, by preset Filtering algorithm determines that target launches region.It is alternatively possible to carry out target throwing according to crowd's flowing information that range is launched in advertisement Put the screening in region.Specifically, the environmental information in geographic coverage that available advertisement is launched, wherein environmental information includes Link length, road width, intersection quantity, parking stall quantity, subway quantity, in traffic conditions at least one of.It obtains To after environmental information, the environmental information that range is launched in advertisement can be compared with organization information, determine that target launches area Domain.As a kind of mode that can be implemented, it can be previously provided with screening model, which, which can be realized, launches target The screening in region.Environmental information and organization information are subjected to vectorization processing, third vector information is obtained, by the third vector Information input obtains target and launches region into screening model.
Outdoor advertising put-on method provided in this embodiment, the environmental information by launching range according to advertisement carry out target The screening in region is launched, on the basis of so as to the income caused by improving advertisement and launching, reduces the cost that advertisement is launched.
It should be noted that above three embodiment can individually be implemented, it can also be in conjunction with implementation.When it is individually implemented When, specifically implementation, can be successively according to three screening dimensions when it, which is combined, implements as described in above three embodiments It is screened three times, for example, preliminary screening can be carried out to the geographic coverage that advertisement is launched by commercial factors first, obtained It obtaining first and launches region, then region is launched to first by crowd's flowing information and carries out postsearch screening, region is launched in acquisition second, The second dispensing region is finally screened finally by environmental information, target is obtained and launches region.So as to more accurate Ground determines that target launches region.It is alternatively possible to according to any one in above three embodiments/two/tri- factor pair The geographic coverage that advertisement is launched carries out preliminary screening, obtains target and launches region, the application is herein with no restrictions.
Further, based on any of the above embodiments, before step 103, further includes:
The geographic coverage that the advertisement is launched is divided, at least one geographic coverage launched with the advertisement is obtained Corresponding gridding information.
It in the present embodiment,, can in order to improve the efficiency of screening before being screened to the geographic coverage that advertisement is launched It is divided with the geographic coverage launched first to advertisement, obtains at least one gridding information.It should be noted that can use Any one algorithm that can be realized region division realizes the division for the geographic coverage launched to advertisement, for example, can use Geohash realizes the division of geographic coverage launched to advertisement, and the application is herein with no restrictions.In addition, user can be according to working as Preceding demand determines the precision of region division.
Outdoor advertising put-on method provided in this embodiment, is divided by the geographic coverage for launching the advertisement, The gridding information corresponding with the geographic coverage that the advertisement is launched that obtains at least one launches scheme system so as to improve advertisement Fixed efficiency and precision.
Further, based on any of the above embodiments, step 104 specifically includes:
Identify that the target launches the area type in region by OCR recognizer.
In the present embodiment, after being determined that target launches region, since target launches region with a variety of different Area type, for example, it can be rural area, city, shopping centre, suburb etc., the corresponding user type of different area types It is different, so need for different area types using different dispensing schemes.Therefore, in order to make advertisement launch scheme Cover more target users, it is necessary first to determine that target launches area type described in region.Specifically, OCR can be passed through Algorithm is launched region to target and is identified, to determine that the target launches the area type in region.For example, if passing through OCR It includes multiple markets, restaurant etc. in region that algorithm, which identifies that a certain target is launched, then it is corresponding can to determine that the target launches region Area type is shopping centre.
Outdoor advertising put-on method provided in this embodiment identifies that the target launches region by OCR recognizer Area type covers more target users so as to make advertisement launch scheme, further improves advertisement and launch scheme Income.
Further, based on any of the above embodiments, step 104 specifically includes:
The cost information that the area type and the advertisement are launched is input to preset solution formulation model, is obtained Scheme is launched in the optimal advertisement of income.
In the present embodiment, in order to realize that the acquisition of scheme is launched in advertisement, a solution formulation model can be preset. The program formulates model can determine that scheme is launched in the optimal advertisement of income according to the input data.Specifically, target is got After launching the corresponding area type in region, target can be launched wide in the area type and advertisement dispensing request in region It accuses the cost information launched and is input to preset solution formulation model, obtain the optimal advertisement of income and launch scheme.
Outdoor advertising put-on method provided in this embodiment, by by the area type and the advertisement dispensing at This information input launches scheme to preset solution formulation model, so as to quickly, accurately obtain the optimal advertisement of income, Improve efficiency and precision that solution formulation is launched in advertisement.
Fig. 3 is the flow diagram that scheme is launched in the outdoor advertising that the embodiment of the present application two provides, in any of the above-described implementation On the basis of example, the method also includes:
Step 201 obtains the corresponding crowd's flowing information of Various Seasonal, determines that at least one is wide according to crowd's flowing information Accuse dispensing scheme；
At least one described advertisement dispensing scheme and preset prediction duration are input to preset timing by step 202 Model obtains prediction avail information corresponding with advertisement dispensing scheme；
Step 203 determines that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.
In the present embodiment, with the variation of time, the variation in season, density of stream of people can change.The same scheme Effective period be very short.Therefore, it is applicable in for a long time to enable the advertisement formulated to launch scheme, it can basis respectively Different seasons formulates multiple and different advertisements and launches scheme, launches scheme according to multiple advertisements and is combined, is thrown according to advertisement It puts scheme combination and carries out advertisement dispensing.Specifically, due to the variation with the time, commercial factors, environmental information and crowd's stream Changing in dynamic information maximum is crowd's flowing information, therefore, the corresponding crowd's flowing information of available Various Seasonal, root At least one multiple advertisement are specified to launch scheme according to crowd's flowing information after variation.By at least one advertisement launch scheme and Preset prediction duration is input in preset temporal model, is obtained prediction income corresponding with advertisement dispensing scheme and is believed Breath, and then can determine that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.It should be noted that should Preset prediction duration can be configured according to actual needs for user, for example, can be 1 year, 2 years etc..
Outdoor advertising put-on method provided in this embodiment, by formulating multiple and different advertisements according to different seasons Dispensing scheme is launched scheme according to multiple advertisements and is combined, and launches scheme combination according to advertisement and carries out advertisement dispensing, so as to It enough obtains an advertisement applicable for a long time and launches scheme, and then can further save the cost that solution formulation is launched in advertisement.
Further, based on any of the above embodiments, the method also includes:
The inquiry instruction of user's input is obtained, includes session information in the inquiry instruction；
Data corresponding with the session information are shown to the user according to the inquiry instruction.
In the present embodiment, during solution formulation is launched in advertisement, user can be looked into the data in each stage It sees.It checks, organization information can also be checked for example, the target that user can obtain screening launches region.Tool Body, the inquiry instruction that available user is inputted by electric terminal include session information in the inquiry instruction, and then can be with Data corresponding with session information are shown to user according to the inquiry instruction.It specifically, can be by the corresponding number of the session information It is shown according to the electric terminal for being sent to user, also can control preset display interface and shown, the application is herein not It is limited.
Outdoor advertising put-on method provided in this embodiment is referred to by obtaining user by the inquiry that electric terminal inputs It enables, includes session information in the inquiry instruction, and then can be shown according to the inquiry instruction to user corresponding with session information Data.Advertisement is set to launch the transparence during solution formulation.
Fig. 4 is the flow diagram for the outdoor advertising put-on method that the embodiment of the present application three provides, in any of the above-described implementation On the basis of example, the method also includes:
Step 301, the modification for obtaining user instruct, and include user identifier in the modification instruction；
Step 302 determines the corresponding authority information of the user identifier according to modification instruction；
If step 303, the authority information include modification authority, scheme is launched to the advertisement according to modification instruction It modifies.
In the present embodiment, user can also launch scheme to specified advertisement according to current demand and modify.Tool Body, the modification instruction of the available user of outdoor advertising delivery device, wherein include user identifier in modification instruction.No Same user identifier respectively corresponds different authority informations, for example, modification authority, checks permission etc..Therefore, modification is got to refer to After order, it is necessary first to determine whether the user has modification authority, if so, can permit user to advertisement launch scheme into Row modification.It, can also be including session information and modification content, in turn in modification instruction as a kind of mode that can be implemented It can be instructed according to the modification and be modified to the corresponding data of the session information.
Outdoor advertising put-on method provided in this embodiment, by determine user have modification authority after, according to The modification instruction at family launches scheme to advertisement and modifies, and is more bonded use so as to make the advertisement finally obtained launch scheme Family demand.
Further, based on any of the above embodiments, after step 104, further includes:
Advertisement dispensing scheme is stored to preset store path.
It in the present embodiment, can be by the advertisement dispensing side after launching request generation advertisement dispensing scheme according to advertisement Case is stored to preset store path.It, can be according to store path to subsequent when receiving similar advertisement dispensing request The advertisement of middle storage launches scheme and is referred to and modified, and further increases the efficiency that solution formulation is launched in advertisement.
Outdoor advertising put-on method provided in this embodiment, by storing advertisement dispensing scheme to preset storage Path, so as to further increase the efficiency that solution formulation is launched in advertisement.
Further, based on any of the above embodiments, the method also includes:
Determine that the advertisement is launched between the corresponding actual gain of scheme and the income of prediction according to the preset time interval Difference whether meet preset threshold value；
Scheme is launched to advertisement according to judging result to be adjusted.
In the present embodiment, the income effect of prediction can be reached in order to guarantee that scheme is launched in advertisement, it can be periodically to wide The corresponding actual gain of dispensing scheme is accused to be obtained.And calculate the income that scheme corresponding actual gain and prediction is launched in advertisement Between difference whether meet preset threshold value, scheme is launched to current advertisement according to judging result and is adjusted.Citing comes It says, if meeting preset threshold value, scheme can not be launched to the advertisement and be adjusted, correspondingly, if not satisfied, then needing pair Advertisement is launched scheme and is adjusted.
Outdoor advertising put-on method provided in this embodiment, by determining that the advertisement is launched according to the preset time interval Whether the difference between the corresponding actual gain of scheme and the income of prediction meets preset threshold value, according to judging result to advertisement Dispensing scheme is adjusted, to guarantee that advertisement launches scheme and can reach the income effect of prediction, is improved advertisement and is launched scheme Income.
Fig. 5 is the structural schematic diagram for the outdoor advertising delivery device that the embodiment of the present application four provides, as shown in figure 5, described Device 40 includes:
Request module 41 is launched in advertisement, and request is launched in the advertisement for obtaining user's input, and the advertisement dispensing is asked It include the cost information of advertising organizations to be put mark, the geographic coverage information that advertisement is launched and advertisement dispensing in asking；
Data obtaining module 42 is requested for responding to launch with the advertisement, is identified according to the advertising organizations to be put Organization information corresponding with the advertising organizations mark to be put is obtained from preset data server；
Screening module 43, for the geographic coverage information and preset screening according to the organization information, advertisement dispensing Algorithm determines that target launches region；
Determining module 44, for identifying that the target launches the area type in region by preset recognizer, according to The cost information that the area type and the advertisement are launched determines that scheme is launched in advertisement, includes in the advertisement dispensing scheme Form, position and the quantity of advertisement to be put；
Putting module 45 carries out advertisement dispensing operation for launching scheme according to the advertisement.
Outdoor advertising delivery device provided in this embodiment is launched request by obtaining advertisement, is asked according to advertisement dispensing It asks and obtains the corresponding organization information of advertising organizations mark to be put, area is launched according to the target that the organization information and screening obtain Domain determines that scheme is launched in advertisement, and then can launch scheme according to the advertisement and carry out advertisement dispensing, therefore can be to avoid artificial plan It draws waste of human resource caused by advertisement dispensing scheme and launches the not high problem of income, cost can be launched reducing advertisement On the basis of, improve income caused by advertisement is launched.
Further, based on any of the above embodiments, the screening module includes:
First acquisition unit, for obtaining the quantity of all types of shops in the geographic coverage that the advertisement is launched；
Primary vector unit, at the quantity and organization information progress vectorization to all types of shops Reason obtains primary vector information；
First screening unit, for obtaining the target for the primary vector information input to preset screening model Launch region.
Further, based on any of the above embodiments, the screening module includes:
Second acquisition unit, for obtaining crowd's flowing information in the geographic coverage that the advertisement is launched, the crowd Flowing information includes at least one in client track, Trip distribution and information of vehicle flowrate；
Secondary vector unit, for crowd's flowing information and the organization information to be carried out vectorization processing, Obtain secondary vector information；
Second screening unit, for obtaining the target for the secondary vector information input to preset screening model Launch region.
Further, based on any of the above embodiments, the screening module includes:
Third acquiring unit, for obtaining the environmental information in the geographic coverage that the advertisement is launched, the environmental information Including at least one in link length, road width, intersection quantity, parking stall quantity, subway quantity, traffic conditions；
Third vectorization unit is obtained for the environmental information and the organization information to be carried out vectorization processing Third vector information；
Third filtering unit obtains the target for the third vector information to be input to preset screening model Launch region.
Further, based on any of the above embodiments, described device further include:
Division module, the geographic coverage for launching the advertisement divide, and obtain at least one and the advertisement The corresponding gridding information of the geographic coverage of dispensing.
Further, based on any of the above embodiments, the determining module includes:
Recognition unit, for identifying that the target launches the area type in region by OCR recognizer.
Further, based on any of the above embodiments, the determining module includes:
Solution formulation unit, it is preset for the cost information of the area type and advertisement dispensing to be input to Solution formulation model obtains the optimal advertisement of income and launches scheme.
Further, based on any of the above embodiments, described device further include:
Scheme obtains module, for obtaining the corresponding crowd's flowing information of Various Seasonal, is determined according to crowd's flowing information Scheme is launched at least one advertisement；
Earnings forecast module, it is pre- at least one described advertisement dispensing scheme and preset prediction duration to be input to If temporal model, obtain and the corresponding prediction avail information of advertisement dispensing scheme；
Scheme determining module, for determining that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.
Further, based on any of the above embodiments, described device further include:
Inquiry instruction obtains module, includes rank in the inquiry instruction for obtaining the inquiry instruction of user's input Segment information；
Display module, for showing data corresponding with the session information to the user according to the inquiry instruction.
Further, based on any of the above embodiments, described device further include:
Instruction acquisition module is modified, the modification for obtaining user instructs, and includes user identifier in the modification instruction；
Permission determining module, for determining the corresponding authority information of the user identifier according to modification instruction；
Modified module throws the advertisement according to modification instruction if including modification authority for the authority information The scheme of putting is modified.
Further, based on any of the above embodiments, described device further include:
Memory module, for storing advertisement dispensing scheme to preset store path.
Further, based on any of the above embodiments, described device further include:
Computing module is used for following preset time intervals and determines that the corresponding actual gain of scheme and pre- is launched in the advertisement Whether the difference between the income of survey meets preset threshold value；
Module is adjusted, is adjusted for launching scheme to advertisement according to judging result.
According to an embodiment of the present application, present invention also provides a kind of electronic equipment and a kind of readable storage medium storing program for executing.
Fig. 6 is the structural schematic diagram for the electronic equipment that the embodiment of the present application five provides, as shown in fig. 6, being according to the application The block diagram of the electronic equipment of the outdoor advertising put-on method of embodiment.Electronic equipment is intended to indicate that various forms of numerical calculations Machine, such as, laptop computer, desktop computer, workbench, personal digital assistant, server, blade server, large size Computer and other suitable computer.Electronic equipment also may indicate that various forms of mobile devices, such as, individual digital Processing, cellular phone, smart phone, wearable device and other similar computing devices.Component shown in this article, their company Connect and relationship and their function it is merely exemplary, and be not intended to limit sheet that is described herein and/or requiring The realization of application.
As shown in fig. 6, the electronic equipment includes: one or more processors 601, memory 602, and each for connecting The interface of component, including high-speed interface and low-speed interface.All parts are interconnected using different buses, and can be pacified It installs in other ways on public mainboard or as needed.Processor can to the instruction executed in electronic equipment into Row processing, including storage in memory or on memory (such as, to be coupled to interface in external input/output device Display equipment) on show GUI graphical information instruction.In other embodiments, if desired, can be by multiple processors And/or multiple bus is used together with multiple memories with multiple memories.It is also possible to multiple electronic equipments are connected, it is each Equipment provides the necessary operation in part (for example, as server array, one group of blade server or multiprocessor system System).In Fig. 6 by taking a processor 601 as an example.
Memory 602 is non-transitory computer-readable storage medium provided herein.Wherein, the memory is deposited The instruction that can be executed by least one processor is contained, so that at least one described processor executes open air provided herein Advertisement placement method.The non-transitory computer-readable storage medium of the application stores computer instruction, which is used for Computer is set to execute outdoor advertising put-on method provided herein.
Memory 602 is used as a kind of non-transitory computer-readable storage medium, can be used for storing non-instantaneous software program, non- Instantaneous computer executable program and module, as the corresponding program of outdoor advertising put-on method in the embodiment of the present application refers to Order/module is (for example, attached advertisement shown in fig. 5 is launched request module 41, data obtaining module 42, screening module 43, determined Module 44 and putting module 45).Processor 601 by operation storage non-instantaneous software program in the memory 602, instruction with And module, thereby executing the various function application and data processing of server, i.e. open air in realization above method embodiment Advertisement placement method.
Memory 602 may include storing program area and storage data area, wherein storing program area can store operation system Application program required for system, at least one function；Storage data area, which can be stored, launches making for electronic equipment according to outdoor advertising With the data etc. created.In addition, memory 602 may include high-speed random access memory, it can also include non-instantaneous deposit Reservoir, for example, at least a disk memory, flush memory device or other non-instantaneous solid-state memories.In some embodiments In, optional memory 602 includes the memory remotely located relative to processor 601, these remote memories can pass through net Network is connected to outdoor advertising and launches electronic equipment.The example of above-mentioned network includes but is not limited to internet, intranet, local Net, mobile radio communication and combinations thereof.
The electronic equipment of outdoor advertising put-on method can also include: input unit 603 and output device 604.Processor 601, memory 602, input unit 603 and output device 604 can be connected by bus or other modes, with logical in Fig. 6 It crosses for bus connection.
Input unit 603 can receive the number or character information of input, and generates and launch electronic equipment with outdoor advertising User setting and function control related key signals input, such as touch screen, keypad, mouse, track pad, touch tablet, The input units such as indicating arm, one or more mouse button, trace ball, control stick.Output device 604 may include that display is set Standby, auxiliary lighting apparatus (for example, LED) and haptic feedback devices (for example, vibrating motor) etc..The display equipment may include but It is not limited to, liquid crystal display (LCD), light emitting diode (LED) display and plasma scope.In some embodiments In, display equipment can be touch screen.
The various embodiments of system and technology described herein can be in digital electronic circuitry, integrated circuit system It is realized in system, dedicated ASIC (specific integrated circuit), computer hardware, firmware, software, and/or their combination.These are various Embodiment may include: to implement in one or more computer program, which can be It executes and/or explains in programmable system containing at least one programmable processor, which can be dedicated Or general purpose programmable processors, number can be received from storage system, at least one input unit and at least one output device According to and instruction, and data and instruction is transmitted to the storage system, at least one input unit and this at least one output Device.
These calculation procedures (also referred to as program, software, software application or code) include the machine of programmable processor Instruction, and can use programming language, and/or the compilation/machine language of level process and/or object-oriented to implement these Calculation procedure.As used herein, term " machine readable media " and " computer-readable medium " are referred to for referring to machine It enables and/or data is supplied to any computer program product, equipment, and/or the device of programmable processor (for example, disk, light Disk, memory, programmable logic device (PLD)), including, receive the machine readable of the machine instruction as machine-readable signal Medium.Term " machine-readable signal " is referred to for machine instruction and/or data to be supplied to any of programmable processor Signal.
In order to provide the interaction with user, system and technology described herein, the computer can be implemented on computers The display device for showing information to user is included (for example, CRT (cathode-ray tube) or LCD (liquid crystal display) monitoring Device)；And keyboard and indicator device (for example, mouse or trace ball), user can by the keyboard and the indicator device come Provide input to computer.The device of other types can be also used for providing the interaction with user；For example, being supplied to user's Feedback may be any type of sensory feedback (for example, visual feedback, audio feedback or touch feedback)；And it can use Any form (including vocal input, voice input or tactile input) receives input from the user.
System described herein and technology can be implemented including the computing system of background component (for example, as data Server) or the computing system (for example, application server) including middleware component or the calculating including front end component System is (for example, the subscriber computer with graphic user interface or web browser, user can pass through graphical user circle Face or the web browser to interact with the embodiment of system described herein and technology) or including this backstage portion In any combination of computing system of part, middleware component or front end component.Any form or the number of medium can be passed through Digital data communicates (for example, communication network) and is connected with each other the component of system.The example of communication network includes: local area network (LAN), wide area network (WAN) and internet.
Computer system may include client and server.Client and server is generally off-site from each other and usually logical Communication network is crossed to interact.By being run on corresponding computer and each other with the meter of client-server relation Calculation machine program generates the relationship of client and server.
It should be understood that various forms of processes illustrated above can be used, rearrangement increases or deletes step.Example Such as, each step recorded in the application of this hair can be performed in parallel or be sequentially performed the order that can also be different and execute, As long as it is desired as a result, being not limited herein to can be realized technical solution disclosed in the present application.
Above-mentioned specific embodiment does not constitute the limitation to the application protection scope.Those skilled in the art should be bright White, according to design requirement and other factors, various modifications can be carried out, combination, sub-portfolio and substitution.It is any in the application Spirit and principle within made modifications, equivalent substitutions and improvements etc., should be included within the application protection scope.

Claims (26)

1. a kind of outdoor advertising put-on method characterized by comprising
Request is launched in the advertisement for obtaining user's input, and it includes advertising organizations to be put mark, advertisement that the advertisement, which is launched in request, The cost information that the geographic coverage information of dispensing and advertisement are launched；
Response is launched with the advertisement and is requested, and is obtained from preset data server according to the advertising organizations mark to be put Organization information corresponding with the advertising organizations mark to be put；
The geographic coverage information and preset filtering algorithm launched according to the organization information, advertisement determine that target launches area Domain；
Identify that the target launches the area type in region by preset recognizer, according to the area type and described The cost information that advertisement is launched determines that scheme is launched in advertisement, includes form, the position of advertisement to be put in the advertisement dispensing scheme It sets and quantity；
Scheme, which is launched, according to the advertisement carries out advertisement dispensing operation.
2. the method according to claim 1, wherein the area launched according to the organization information, advertisement Range information and preset filtering algorithm determine that target launches region, comprising:
Obtain the quantity of all types of shops in the geographic coverage that the advertisement is launched；
Quantity and the organization information to all types of shops carry out vectorization processing, obtain primary vector information；
By the primary vector information input to preset screening model, obtains the target and launch region.
3. the method according to claim 1, wherein the area launched according to the organization information, advertisement Range information and preset filtering algorithm determine that target launches region, comprising:
Obtain crowd's flowing information in the geographic coverage that the advertisement is launched, crowd's flowing information include client track, At least one of in Trip distribution and information of vehicle flowrate；
Crowd's flowing information and the organization information are subjected to vectorization processing, obtain secondary vector information；
By the secondary vector information input to preset screening model, obtains the target and launch region.
4. the method according to claim 1, wherein the area launched according to the organization information, advertisement Range information and preset filtering algorithm determine that target launches region, comprising:
Obtain the environmental information in the geographic coverage that the advertisement is launched, the environmental information include link length, road width, Intersection quantity, parking stall quantity, subway quantity, in traffic conditions at least one of；
The environmental information and the organization information are subjected to vectorization processing, obtain third vector information；
The third vector information is input to preset screening model, the target is obtained and launches region.
5. method according to claim 1-4, which is characterized in that described to be thrown according to the organization information, advertisement Before the geographic coverage information and preset filtering algorithm put determine that target launches region, further includes:
The geographic coverage that the advertisement is launched is divided, it is corresponding with the geographic coverage that the advertisement is launched to obtain at least one Gridding information.
6. method according to claim 1-4, which is characterized in that described to be identified by preset recognizer The target launches the area type in region, comprising:
Identify that the target launches the area type in region by OCR recognizer.
7. method according to claim 1-4, which is characterized in that described according to the area type and institute The cost information for stating advertisement dispensing determines that scheme is launched in advertisement, comprising:
The cost information that the area type and the advertisement are launched is input to preset solution formulation model, obtains income Scheme is launched in optimal advertisement.
8. method according to claim 1-4, which is characterized in that the method also includes:
The corresponding crowd's flowing information of Various Seasonal is obtained, determines that scheme is launched at least one advertisement according to crowd's flowing information；
Scheme is launched at least one described advertisement and preset prediction duration is input to preset temporal model, acquisition and institute It states advertisement and launches the corresponding prediction avail information of scheme；
Determine that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.
9. method according to claim 1-4, which is characterized in that the method also includes:
The inquiry instruction of user's input is obtained, includes session information in the inquiry instruction；
Data corresponding with the session information are shown to the user according to the inquiry instruction.
10. method according to claim 1-4, which is characterized in that the method also includes:
The modification instruction of user is obtained, includes user identifier in the modification instruction；
The corresponding authority information of the user identifier is determined according to modification instruction；
If the authority information includes modification authority, scheme is launched to the advertisement according to modification instruction and is modified.
11. method according to claim 1-4, which is characterized in that described according to the area type and institute State advertisement dispensing cost information determine advertisement dispensing scheme after, further includes:
Advertisement dispensing scheme is stored to preset store path.
12. method according to claim 1-4, which is characterized in that the method also includes:
Determine that the difference between the corresponding actual gain of scheme and the income of prediction is launched in the advertisement according to the preset time interval Whether value meets preset threshold value；
Scheme is launched to advertisement according to judging result to be adjusted.
13. a kind of outdoor advertising delivery device characterized by comprising
Request module is launched in advertisement, and request is launched in the advertisement for obtaining user's input, and the advertisement is launched wraps in request Include the cost information that advertising organizations mark, the geographic coverage information of advertisement dispensing and advertisement to be put are launched；
Data obtaining module is used to respond to launch with the advertisement and request, identified according to the advertising organizations to be put from default Data server in obtain organization information corresponding with the advertising organizations mark to be put；
Screening module, for true according to the organization information, the geographic coverage information of advertisement dispensing and preset filtering algorithm It sets the goal and launches region；
Determining module, for identifying that the target launches the area type in region by preset recognizer, according to the area The cost information that field type and the advertisement are launched determines that scheme is launched in advertisement, includes to be put in the advertisement dispensing scheme Form, position and the quantity of advertisement；
Putting module carries out advertisement dispensing operation for launching scheme according to the advertisement.
14. device according to claim 13, which is characterized in that the screening module includes:
First acquisition unit, for obtaining the quantity of all types of shops in the geographic coverage that the advertisement is launched；
Primary vector unit, for all types of shops quantity and the organization information carry out vectorization processing, Obtain primary vector information；
First screening unit, for obtaining the primary vector information input to preset screening model the target and launching Region.
15. device according to claim 13, which is characterized in that the screening module includes:
Second acquisition unit, for obtaining crowd's flowing information in the geographic coverage that the advertisement is launched, crowd's flowing Information includes at least one in client track, Trip distribution and information of vehicle flowrate；
Secondary vector unit is obtained for crowd's flowing information and the organization information to be carried out vectorization processing Secondary vector information；
Second screening unit, for obtaining the secondary vector information input to preset screening model the target and launching Region.
16. device according to claim 13, which is characterized in that the screening module includes:
Third acquiring unit, for obtaining the environmental information in the geographic coverage that the advertisement is launched, the environmental information includes Link length, road width, intersection quantity, parking stall quantity, subway quantity, in traffic conditions at least one of；
Third vectorization unit obtains third for the environmental information and the organization information to be carried out vectorization processing Vector information；
Third filtering unit obtains the target and launches for the third vector information to be input to preset screening model Region.
17. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Division module, the geographic coverage for launching the advertisement divide, and obtain at least one and launch with the advertisement The corresponding gridding information of geographic coverage.
18. the described in any item devices of 3-16 according to claim 1, which is characterized in that the determining module includes:
Recognition unit, for identifying that the target launches the area type in region by OCR recognizer.
19. the described in any item devices of 3-16 according to claim 1, which is characterized in that the determining module includes:
Solution formulation unit, for the cost information of the area type and advertisement dispensing to be input to preset scheme Model is formulated, the optimal advertisement of income is obtained and launches scheme.
20. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Scheme obtains module, for obtaining the corresponding crowd's flowing information of Various Seasonal, is determined at least according to crowd's flowing information Scheme is launched in one advertisement；
Earnings forecast module, it is preset at least one described advertisement dispensing scheme and preset prediction duration to be input to Temporal model obtains prediction avail information corresponding with advertisement dispensing scheme；
Scheme determining module, for determining that scheme combination is launched in the optimal advertisement of income according to the prediction avail information.
21. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Inquiry instruction obtains module, includes believing in the stage in the inquiry instruction for obtaining the inquiry instruction of user's input Breath；
Display module, for showing data corresponding with the session information to the user according to the inquiry instruction.
22. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Instruction acquisition module is modified, the modification for obtaining user instructs, and includes user identifier in the modification instruction；
Permission determining module, for determining the corresponding authority information of the user identifier according to modification instruction；
Modified module is instructed according to the modification to the advertisement dispensing side if including modification authority for the authority information Case is modified.
23. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Memory module, for storing advertisement dispensing scheme to preset store path.
24. the described in any item devices of 3-16 according to claim 1, which is characterized in that described device further include:
Computing module is used for following preset time intervals and determines that the corresponding actual gain of scheme and prediction are launched in the advertisement Whether the difference between income meets preset threshold value；
Module is adjusted, is adjusted for launching scheme to advertisement according to judging result.
25. a kind of electronic equipment characterized by comprising
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one It manages device to execute, so that at least one described processor is able to carry out method of any of claims 1-12.
26. a kind of non-transitory computer-readable storage medium for being stored with computer instruction, which is characterized in that the computer refers to It enables for making the computer perform claim require method described in any one of 1-12.
CN201910789203.6A 2019-08-26 2019-08-26 Outdoor advertising put-on method, device, equipment and computer readable storage medium Pending CN110517080A (en)

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CN113360119A (en) * 2021-07-01 2021-09-07 江苏荣泽信息科技股份有限公司 Bill-board control system based on block chain and artificial intelligence
CN113256357A (en) * 2021-07-15 2021-08-13 深圳格隆汇信息科技有限公司 Economic information data processing method and system
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CN116258528B (en) * 2021-12-06 2024-03-15 北京微笑海科技有限公司 Intelligent delivery method and system
CN116258528A (en) * 2021-12-06 2023-06-13 北京微笑海科技有限公司 Intelligent delivery method and system
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CN115617237A (en) * 2022-11-21 2023-01-17 成都智元汇信息技术股份有限公司 Advertisement position information display component and method for generating advertisement position information by local identification
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