CN110472106A - A kind of recognition methods of target object and data management platform - Google Patents
A kind of recognition methods of target object and data management platform Download PDFInfo
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- CN110472106A CN110472106A CN201910728493.3A CN201910728493A CN110472106A CN 110472106 A CN110472106 A CN 110472106A CN 201910728493 A CN201910728493 A CN 201910728493A CN 110472106 A CN110472106 A CN 110472106A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/901—Indexing; Data structures therefor; Storage structures
- G06F16/9014—Indexing; Data structures therefor; Storage structures hash tables
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/903—Querying
- G06F16/90335—Query processing
- G06F16/90344—Query processing by using string matching techniques
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a kind of recognition methods of target object and data management platforms, this method comprises: data management platform DMP receives the inquiry request that party in request's platform DSP is sent, the task identification of task is launched in device identification and information that the terminal device of information to be put is carried in the inquiry request；Whether the user that the inquiry request is used to inquire the terminal device of the information to be put is target object that the information launches task；According to the device identification and the task identification, matches the pre-stored information and launch the corresponding list of devices of task, obtain matching result；According to the matching result, the user that feeds back the terminal device for characterizing the information to be put whether be the information release tasks target object response message.The technical program precisely can quickly identify target object.
Description
Technical field
The present invention relates to mobile internet technical fields, more particularly, to a kind of recognition methods sum number of target object
According to management platform.
Background technique
Currently, terminal device (user equipment, UE) such as mobile phone and plate etc. is increasingly becoming in user's life
Necessary article, user can realize the daily lifes such as watch movie, chat, do shopping by the various application programs in terminal device.Cause
This, in order to more easily attract consumer, service provider's selection impression information in the application program of terminal device.
When the application program of user's using terminal equipment, in order to realize that accurate information to be put quickly pushes, how
Precisely quickly judge whether the user belongs to the audient crowd of information to be put in the application program, it has also become urgent need to resolve
The problem of.
Summary of the invention
It in view of the above problems, can the invention proposes a kind of recognition methods of target object and data management platform
It fast and accurately identifies target object, and then realizes the accurate push for treating impression information.
In a first aspect, the embodiment of the present application provides a kind of recognition methods of target object, which comprises
Data management platform DMP receives the inquiry request that party in request's platform DSP is sent, and carries in the inquiry request wait throw
The task identification of task is launched in the device identification and information of putting the terminal device of information；The inquiry request for inquire it is described to
Whether the user of the terminal device of impression information is target object that the information launches task；
According to the device identification and the task identification, matches the pre-stored information and launch that task is corresponding to be set
Standby list, obtains matching result；
According to the matching result, whether the user for feeding back the terminal device for characterizing the information to be put is described
The response message of the target object of information release tasks.
Optionally, the information launch the corresponding list of devices of task be fragmented in the form of binary file be stored in it is more
In a node.
Optionally, it according to the device identification and the task identification, matches the pre-stored information and launches task
Corresponding list of devices, obtains matching result, comprising:
According to the device identification and the task identification, matching position information is determined；The matching position information includes:
The information of the task identification characterization launches the corresponding fragment number of task and node serial number；
It is numbered in corresponding fragment in the corresponding node of the node serial number and the fragment, the device identification is carried out
Matching, obtains matching result.
Optionally, according to the device identification and the task identification, matching position information is determined, comprising:
Hash calculation is carried out to the device identification, obtains the cryptographic Hash of the device identification；
According to the cryptographic Hash of the device identification and preset fragment rule and distribution mode, match bit confidence is determined
Breath.
Optionally, the fragment is bit string, and the device identification in the fragment and the bit string
There are mapping relations between different positions；
The device identification is matched, matching result is obtained, comprising:
Hash calculation is carried out to the device identification, obtains the cryptographic Hash of the device identification；
According to the cryptographic Hash of the device identification and preset mapping relations, determine the device identification described two into
Corresponding digit in bit string processed；
Whether the numerical value for judging the corresponding digit is the designated character；
If so, successful match, otherwise it fails to match.
Optionally, the information is launched the corresponding list of devices of task and is stored in advance as follows:
It predefines the information and launches the corresponding list of devices of task, include multiple equipment mark in the list of devices
Know；
According to preset fragment rule, the list of devices is divided to obtain multiple fragments；
According to preset distribution mode, by the multiple fragment distributed storage to different nodes.
Optionally, according to preset fragment rule, the list of devices is divided to obtain multiple fragments, comprising:
Hash calculation is carried out to each device identification in the list of devices, each of described list of devices is obtained and sets
The cryptographic Hash of standby mark；
According to the cryptographic Hash of each device identification in the list of devices, by each equipment mark in the list of devices
Knowledge is assigned to corresponding fragment.
Optionally, after each device identification in the list of devices being assigned to corresponding fragment, the method is also
Include:
It is executed for each fragment:
According to the cryptographic Hash for the device identification for including in current slice, the current slice is converted into bit string,
Wherein, there are mapping relations between the device identification position different from the bit string in the current slice.
Optionally, according to the matching result, whether the user fed back for characterizing the terminal device is the information
The response message of the target object of release tasks, comprising:
When the matching result is successful match, feed back for characterizing the first sound that the user is the target object
Answer message；
When the matching result is that it fails to match, feedback is the second of the target object for characterizing the user not
Response message.
Second aspect, the embodiment of the present application provide a kind of data management platform, comprising:
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and quilt
It is configured to be executed by one or more of processors, one or more of programs are configured as executing above-mentioned target object
Recognition methods.
The recognition methods of target object provided in an embodiment of the present invention, data management platform receive the transmission of party in request's platform
Inquiry request after, launched and appointed according to the device identification of the terminal device of the information to be put carried in the inquiry request and information
The task identification of business is launched in the corresponding list of devices of task in pre-stored information and is matched, and according to matching result
Feed back for characterize information to be put terminal device user whether be information release tasks target object response message.
The technical program can the target object fast and accurately to information release tasks identify, and then realize treat impression information
Accurate push.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows the recognition methods flow chart of target object according to an embodiment of the invention；
Stream is stored in advance Fig. 2 shows the corresponding list of devices of information according to an embodiment of the invention dispensing task
Cheng Tu；
Fig. 3 shows the pre-stored information of matching according to an embodiment of the invention and launches the corresponding equipment column of task
The flow chart of table；
Fig. 4 shows to show suitable for the structure for the computer system for being used to realize the data management platform of the embodiment of the present application
It is intended to.
Specific embodiment
In order to enable those skilled in the art to better understand the solution of the present invention, below in conjunction in the embodiment of the present invention
Attached drawing, technical scheme in the embodiment of the invention is clearly and completely described.
In some processes of the description in description and claims of this specification and above-mentioned attached drawing, contain according to
Multiple operations that particular order occurs, but it should be clearly understood that these operations can not be what appears in this article suitable according to its
Sequence is executed or is executed parallel, and serial number of operation such as 101,102 etc. is only used for distinguishing each different operation, serial number
It itself does not represent and any executes sequence.In addition, these processes may include more or fewer operations, and these operations can
To execute or execute parallel in order.It should be noted that the description such as " first " herein, " second ", is for distinguishing not
Same message, equipment, module etc., does not represent sequencing, does not also limit " first " and " second " and be different type.
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those skilled in the art's every other implementation obtained without creative efforts
Example, shall fall within the protection scope of the present invention.
In embodiments of the present invention, it is related to following basic conception:
DSP (Demand Side Platform, party in request's platform) definition: party in request's platform allows information publisher more square
Just the service of informant is obtained, and more effectively releases information, i.e., all information publishers, which pass through, to be needed
The side's of asking platform dispensing task and finds suitable service organization and carries out information dispensing to release news.
DMP (Data-Management Platform) definition: data management platform helps related to information bank to deposit purchase
The each side bought and sold manage its data, more easily using third party's data, enhance they to the understanding of all these data,
Customization data are passed to a certain platform by returned data, preferably to be positioned.
User, which draws a portrait, to be defined: so-called user's portrait exactly is used to describe the volume of data label of user characteristics.For example,
" sex: male ", " age:25-35 ", " income: high " represent the male population that the age earns a large income between 25-35 years old.
The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, providing a kind of recognition methods flow chart of target object for the embodiment of the present invention.The execution of this method
Main body is DMP, comprising:
Step 101, DMP receives the inquiry request that DSP is sent, and the terminal device of information to be put is carried in the inquiry request
Device identification and information launch task task identification；The inquiry request is used to inquire the use of the terminal device of information to be put
Family whether be information launch task target object.
In the embodiment of the present invention, when user's using terminal equipment browse application program, it will trigger in application program
Information launches position to user's impression information, which can be, but not limited to be text, video, voice, picture etc..
In order to launch more accurate information to user, which sends inquiry request to DSP, is looked into this
Ask whether the user is information launches information to be put in position in the application program target object, and DSP receives the inquiry
After request, which can be transmitted to DMP, target object is identified by DMP.
Wherein, information dispensing task can be DSP and be created according to the demand of information publisher, and generate information throwing
The task identification of business is let alone, and task identification is sent to application program, is pre-saved by application program.
Step 102, it according to the device identification and task identification carried in inquiry request, matches pre-stored information and launches
The corresponding list of devices of task, obtains matching result.
In the embodiment of the present invention, information is launched the corresponding list of devices of task and be can be, but not limited to it with binary file
Form fragment be stored in multiple nodes, processing speed when storage mode distributed in this way can be further improved matching
Degree.
Wherein, node can be the memory node of DMP itself, the storage being also possible in the other equipment in addition to DMP
Node.
The storing process for launching the corresponding list of devices of task to information below is introduced.
As shown in Fig. 2, depositing in advance for a kind of corresponding list of devices of information dispensing task provided in an embodiment of the present invention
Store up flow chart.This method comprises:
Step 201, it predefines information and launches the corresponding list of devices of task, include multiple equipment mark in the list of devices
Know.
Wherein, information launch the corresponding list of devices of task can be user's portrait of collection is analyzed in advance after
It arrives, which can be DMP, and voluntarily analysis is completed after obtaining user's portrait and information dispensing task, can also be with it
His equipment launches task according to information and carries out analysis completion to user's portrait, and the embodiment of the present invention is without limitation.
Step 202, according to preset fragment rule, list of devices is divided to obtain multiple fragments.
Specifically, carrying out Hash calculation to each device identification in list of devices, obtains each of list of devices and set
The cryptographic Hash of standby mark；Further according to the cryptographic Hash of each device identification in list of devices, by each equipment in list of devices
Mark is assigned to corresponding fragment.
By taking 128 fragments as an example, it can be obtained by the cryptographic Hash of each device identification in list of devices divided by 128
Remainder is rounded, and is numbered as its fragment.
Step 203, according to preset distribution mode, by multiple fragment distributed storages to different nodes.
Wherein, distribution mode can be, but not limited to as equalitarian distribution method, such as by 128 fragment distributed storages to 16
In a node, i.e. the 1st to 8 fragment is stored in the 1st node, and the 9th to 16 fragment is stored in the 2nd node, with this
Analogize.
In addition, it is corresponding that the information being collected into advance launches task in order to guarantee the accuracy to recongnition of objects
The quantity of device identification be very large, it is therefore desirable to very big memory space, in the embodiment of the present invention in order into
One step is saved memory space and be can also continue to after each device identification in list of devices is assigned to corresponding fragment
Execute following steps:
It is executed for each fragment:
According to the cryptographic Hash for the device identification for including in current slice, current slice is converted into bit string, wherein
Device identification in current slice and between the different positions in bit string have mapping relations.
In conversion process, it can specifically realize as follows:
The cryptographic Hash for the device identification for including in current slice is mapped, determines that it is corresponding in bit string
Digit, that is to say, that corresponding digit in device identification, the cryptographic Hash of device identification and bit string is between this three
In the presence of the relationship of reciprocal correspondence.
It should be noted that each device identification in fragment can be mapped to bit string in the embodiment of the present invention
One, but not necessarily each in bit string is all corresponding with a device identification.For in bit string not
Position corresponding with any device identification can be set to 0 in the embodiment of the present invention, in bit string with equipment mark
Know corresponding position, 1 can be set to.
Based on above-mentioned this storage mode, the matching process in step 102 can be realized according to mode as shown in Figure 3:
Step 301, according to device identification and task identification, matching position information is determined；The matching position information includes: to appoint
The information of business mark characterization launches the corresponding fragment number of task and node serial number；
Specifically, carrying out Hash calculation to device identification, the cryptographic Hash of device identification is obtained；Further according to the Kazakhstan of device identification
Uncommon value and preset fragment rule and distribution mode, determine matching position information.
Wherein, preset fragment rule and distribution mode should with it is above-mentioned to information launch the corresponding device identification of task into
The fragment rule that row uses when being stored in advance is identical with distribution mode.
Step 302, it is numbered in corresponding fragment in the corresponding node of node serial number and fragment, to device identification progress
Match, obtains matching result.
Wherein, fragment is the form of bit string, and the device identification in fragment and the different positions in bit string
Between have mapping relations.
Based on this, device identification is matched, obtains matching result, comprising:
Firstly, determining device identification in the binary system according to the cryptographic Hash of device identification and preset mapping relations
Correspondence position in bit string；Whether the numerical value for judging corresponding position again is designated character；If so, successful match, otherwise it fails to match.
When successful match, for example the correspondence in the bit string that mapping is determined is carried out to the cryptographic Hash of device identification
The numerical value of position is 1, illustrate in the corresponding node of above-mentioned node serial number and the corresponding fragment of fragment number there are the device identification,
That is the user of the corresponding terminal device of the device identification is the target object that the information launches task；
When it fails to match, for example the correspondence in the bit string that mapping is determined is carried out to the cryptographic Hash of device identification
The numerical value of position is 0, illustrates that there is no the equipment marks in the corresponding node of above-mentioned node serial number and the corresponding fragment of fragment number
Know, i.e. the user of the corresponding terminal device of the device identification is not the target object that the information launches task.
Step 103, according to matching result, whether the user fed back for characterizing the terminal device of information to be put is information
The response message of the target object of release tasks.
After response message is sent to DSP by DMP, DSP continues to send back the response message into application program, application program
According to the response message to determine whether pushing the information to the user launches the corresponding information to be put of task.
Wherein, it when matching result is successful match, feeds back for characterizing the first response message that user is target object；
When matching result is that it fails to match, feedback is the second response message of target object for characterizing user not.
The recognition methods of target object provided in an embodiment of the present invention, data management platform receive the transmission of party in request's platform
Inquiry request after, launched and appointed according to the device identification of the terminal device of the information to be put carried in the inquiry request and information
The task identification of business is launched in the corresponding list of devices of task in pre-stored information and is matched, and according to matching result
Feed back for characterize information to be put terminal device user whether be information release tasks target object response message.
The technical program can the target object fast and accurately to information release tasks identify, and then realize treat impression information
Accurate push.
Correspondingly, the embodiment of the present invention also proposes a kind of data management platform, comprising:
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and quilt
It is configured to be executed by one or more of processors, one or more of programs are configured as executing above-mentioned target object
Recognition methods.
Below with reference to Fig. 4, it illustrates the departments of computer science for the data management platform for being suitable for being used to realize the embodiment of the present application
The structural schematic diagram of system 400.
As shown in figure 4, computer system 400 includes central processing unit (CPU) 401, it can be read-only according to being stored in
Program in memory (ROM) 402 or be loaded into the program in random access storage device (RAM) 403 from storage section 408 and
Execute various movements appropriate and processing.In RAM 403, also it is stored with system 400 and operates required various programs and data.
CPU 401, ROM 402 and RAM 403 are connected with each other by bus 404.Input/output (I/O) interface 405 is also connected to always
Line 404.
I/O interface 405 is connected to lower component: the importation 406 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 407 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 408 including hard disk etc.；
And the communications portion 409 of the network interface card including LAN card, modem etc..Communications portion 409 via such as because
The network of spy's net executes communication process.Driver 410 is also connected to I/O interface 405 as needed.Detachable media 411, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 410, in order to read from thereon
Computer program be mounted into storage section 408 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of Fig. 1-Fig. 3 description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in machine readable
Computer program on medium, the computer program include the program code for executing the method for Fig. 1-Fig. 3.Such
In embodiment, which can be downloaded and installed from network by communications portion 409, and/or is situated between from detachable
Matter 411 is mounted.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In several embodiments provided herein, it should be understood that disclosed system, device and method can be with
It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit
It divides, only a kind of logical function partition, there may be another division manner in actual implementation, such as multiple units or components
It can be combined or can be integrated into another system, or some features can be ignored or not executed.Another point, it is shown or
The mutual coupling, direct-coupling or communication connection discussed can be through some interfaces, the indirect coupling of device or unit
It closes or communicates to connect, can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.Above-mentioned integrated list
Member both can take the form of hardware realization, can also realize in the form of software functional units.
Those of ordinary skill in the art will appreciate that all or part of the steps in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can be stored in a computer readable storage medium, storage
Medium may include: read-only memory (ROM, Read Only Memory), random access memory (RAM, Random
Access Memory), disk or CD etc..
Those of ordinary skill in the art will appreciate that implement the method for the above embodiments be can be with
Relevant hardware is instructed to complete by program, the program can store in a kind of computer readable storage medium, on
Stating the storage medium mentioned can be read-only memory, disk or CD etc..
A kind of data management platform provided by the present invention is described in detail above, for the general skill of this field
Art personnel, thought according to an embodiment of the present invention, there will be changes in the specific implementation manner and application range, to sum up institute
It states, the contents of this specification are not to be construed as limiting the invention.
Claims (10)
1. a kind of recognition methods of target object, which is characterized in that the described method includes:
Data management platform DMP receives the inquiry request that party in request's platform DSP is sent, and carries letter to be put in the inquiry request
The device identification of the terminal device of breath and information launch the task identification of task；The inquiry request is described to be put for inquiring
Whether the user of the terminal device of information is target object that the information launches task；
According to the device identification and the task identification, matches the pre-stored information and launch the corresponding equipment column of task
Table obtains matching result；
According to the matching result, whether the user fed back for characterizing the terminal device of the information to be put is the information
The response message of the target object of release tasks.
2. the method according to claim 1, wherein the information launch the corresponding list of devices of task with two into
The form of file processed, which is fragmented, to be stored in multiple nodes.
3. according to the method described in claim 2, it is characterized in that, being matched according to the device identification and the task identification
The pre-stored information launches the corresponding list of devices of task, obtains matching result, comprising:
According to the device identification and the task identification, matching position information is determined；The matching position information includes: described
The information of task identification characterization launches the corresponding fragment number of task and node serial number；
It is numbered in corresponding fragment in the corresponding node of the node serial number and the fragment, to device identification progress
Match, obtains matching result.
4. according to the method described in claim 3, it is characterized in that, being determined according to the device identification and the task identification
Matching position information, comprising:
Hash calculation is carried out to the device identification, obtains the cryptographic Hash of the device identification；
According to the cryptographic Hash of the device identification and preset fragment rule and distribution mode, matching position information is determined.
5. according to the method described in claim 3, it is characterized in that, the fragment is bit string, and in the fragment
There are mapping relations between device identification position different from the bit string；
The device identification is matched, matching result is obtained, comprising:
Hash calculation is carried out to the device identification, obtains the cryptographic Hash of the device identification；
According to the cryptographic Hash of the device identification and preset mapping relations, determine the device identification in the binary digit
Corresponding digit in string；
Whether the numerical value for judging the corresponding digit is the designated character；
If so, successful match, otherwise it fails to match.
6. the method according to claim 1, wherein the information launches the corresponding list of devices of task according to such as
Under type is stored in advance:
It predefines the information and launches the corresponding list of devices of task, identified in the list of devices comprising multiple equipment；
According to preset fragment rule, the list of devices is divided to obtain multiple fragments；
According to preset distribution mode, by the multiple fragment distributed storage to different nodes.
7. according to the method described in claim 6, it is characterized in that, the list of devices is drawn according to preset fragment rule
Get multiple fragments, comprising:
Hash calculation is carried out to each device identification in the list of devices, obtains each equipment mark in the list of devices
The cryptographic Hash of knowledge；
According to the cryptographic Hash of each device identification in the list of devices, by each device identification in the list of devices point
It is fitted on corresponding fragment.
8. the method according to the description of claim 7 is characterized in that each device identification in the list of devices is assigned to
After corresponding fragment, the method also includes:
It is executed for each fragment:
According to the cryptographic Hash for the device identification for including in current slice, the current slice is converted into bit string, wherein
There are mapping relations between device identification position different from the bit string in the current slice.
9. the method according to claim 1, wherein being fed back according to the matching result for characterizing the end
The user of end equipment whether be the information release tasks target object response message, comprising:
When the matching result is successful match, feeds back and disappear for characterizing the first response that the user is the target object
Breath；
When the matching result is that it fails to match, feeding back for characterizing the user not is the second response of the target object
Message.
10. a kind of data management platform characterized by comprising
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and are configured
To be executed by one or more of processors, one or more of programs are configured as perform claim and require any one of 1 to 9
The method.
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| CN111176842A (en) * | 2019-12-23 | 2020-05-19 | 中国平安财产保险股份有限公司 | Data processing method and device, electronic equipment and storage medium |
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Application publication date: 20191119 |