CN110460868A - Advertisement placement method and advertisement delivery system - Google Patents
Advertisement placement method and advertisement delivery system Download PDFInfo
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- CN110460868A CN110460868A CN201910745476.0A CN201910745476A CN110460868A CN 110460868 A CN110460868 A CN 110460868A CN 201910745476 A CN201910745476 A CN 201910745476A CN 110460868 A CN110460868 A CN 110460868A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
Present disclose provides a kind of advertisement placement method and advertisement delivery systems, comprising: obtains the watching request that user terminal is sent；The current game situation information of target competition sessions is obtained, and currently whether is in Wonderful time according to current game situation infomation detection target competition sessions；When detecting that target competition sessions are currently at Wonderful time, the video data of target competition sessions directly is provided to user terminal；When detecting that target competition sessions are not currently in Wonderful time, ad data first is provided to user terminal, provides the video data of target competition sessions to user terminal again after the predetermined time.The technical solution of the disclosure may be implemented in user and start to come to matches when being broadcast live, and adjusts advertisement playing flow whether in Wonderful time by judging that match is current, avoids user because advertisement is waited to miss match Wonderful time, promote user's viewing experience.
Description
Technical field
This disclosure relates to technical field of video communication, in particular to a kind of advertisement placement method and advertisement delivery system.
Background technique
Currently, when user enters match live streaming, when whether being usually that member decides whether to launch fixed according to user
Between advertisement, when there is no proceeding to crucial moment in view of match, user is badly in need of seeing the mood of game content at once, is easy
The case where user occur and miss match Wonderful time because advertisement is waited, while reducing user's viewing experience, spectators can be allowed
Dislike mood is generated, reaction is generated to the popularization of product.
Summary of the invention
The disclosure aims to solve at least one of the technical problems existing in the prior art, proposes a kind of advertisement placement method
And advertisement delivery system.
To achieve the above object, the embodiment of the present disclosure provides a kind of advertisement placement method, comprising:
The watching request that user terminal is sent is obtained, the watching request includes: target competition sessions；
Obtain the current game situation information of the target competition sessions, and the target according to the current game situation infomation detection
Whether competition sessions are currently in Wonderful time；
When detecting that the target competition sessions are currently at Wonderful time, directly to described in user terminal offer
The video data of target competition sessions；
When detecting that the target competition sessions are not currently in Wonderful time, advertisement first is provided to the user terminal
Data provide the video data of the target competition sessions to the user terminal again after the predetermined time.
In some embodiments, the target competition sessions are target Basketball Match play；
It the step of current game situation information for obtaining the target competition sessions, specifically includes:
When being presently in section, present score difference and this section residue of the target Basketball Match play is obtained respectively
Between.
In some embodiments, described to judge whether the target competition sessions are currently located according to the current game situation information
In the Wonderful time the step of, specifically include:
It is presently in whether section time is to preset excellent section described in judgement；
When judge it is described be presently in section time for it is described preset excellent section time when, then further judge the present score
Whether difference is less than predetermined point of poor threshold value；
When judging that the present score difference is less than the predetermined point of poor threshold value, then described this section is further judged
Whether remaining time is less than predetermined remaining threshold value；
When judging that this section remaining time is less than the predetermined remaining threshold value, then the target basketball ratio is detected
Competition field time is currently at Wonderful time.
It is in some embodiments, described that preset excellent section time include: final section time and play-off competition section.
To achieve the above object, the embodiment of the present disclosure additionally provides a kind of advertisement delivery system, comprising:
First obtains module, and for obtaining the watching request of user terminal transmission, the watching request includes: target match
Play；
Second obtains module, for obtaining the current game situation information of the target competition sessions, and according to the current match
Whether target competition sessions described in condition infomation detection are currently in Wonderful time；
Video module, for when detecting that the target competition sessions are currently at Wonderful time, directly to the use
Family terminal provides the video data of the target competition sessions；
Advertisement module, for when detecting that the target competition sessions are not currently in Wonderful time, first to the use
Family terminal provides ad data, provides the video counts of the target competition sessions to the user terminal again after the predetermined time
According to.
In some embodiments, the target competition sessions are target Basketball Match play；
Described second, which obtains module, includes:
Acquiring unit saves secondary, present score difference for obtaining being presently in for the target Basketball Match play respectively
With this section remaining time.
In some embodiments, described second module is obtained further include:
First judging unit described is presently in whether section time is to preset excellent section for judging；
Second judgment unit, for judging the section time that is presently in for the default essence in first judging unit
When coloured silk section time, further judge whether the present score difference is less than predetermined point of poor threshold value；
Third judging unit, it is described predetermined for judging that the present score difference is less than in the second judgment unit
When dividing poor threshold value, further judge whether this section remaining time is less than predetermined remaining threshold value；
The second acquisition module is specifically used for:
When the third judging unit judges that this section remaining time is less than the predetermined remaining threshold value, detect
The target Basketball Match play is currently at Wonderful time.
It is in some embodiments, described that preset excellent section time include: final section time and play-off competition section.
To achieve the above object, the embodiment of the present disclosure additionally provides a kind of server, comprising:
One or more processors；
Storage device is stored thereon with one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of places
It manages device and realizes the advertisement placement method as described in any in previous embodiment.
The disclosure has the advantages that
The embodiment of the present disclosure provides a kind of advertisement placement method and advertisement delivery system, it can be achieved that entering match in user
When live streaming, judge that the match currently whether in Wonderful time, chooses whether to carry out advertisement dispensing with this, avoid the occurrence of user because
The case where competing Wonderful time is missed to wait advertisement, guarantees that advertisement does not occur minus effect, promotes user's viewing experience.
Detailed description of the invention
Fig. 1 is a kind of flow chart for advertisement placement method that the embodiment of the present disclosure provides；
Fig. 2 is a kind of specific implementation method flow chart of embodiment of the present disclosure step S2；
Fig. 3 is a kind of structural block diagram for advertisement delivery system that the embodiment of the present disclosure provides.
Specific embodiment
To make those skilled in the art more fully understand the technical solution of the disclosure, the disclosure is mentioned with reference to the accompanying drawing
The advertisement placement method and advertisement delivery system of confession are described in detail.
Advertisement placement method and advertisement delivery system provided by the disclosure can be used for just starting to come to matches in user straight
Sowing time judges that match whether in Wonderful time, plays advertisement and carries out appropriate adjustment, avoids advertisement from playing and generate negative effect
Fruit.
Fig. 1 is a kind of flow chart for advertisement placement method that the embodiment of the present disclosure provides.As shown in Figure 1, the advertisement is launched
Method includes:
Step S1, the watching request that user terminal is sent is obtained.
Wherein, which includes: target competition sessions.The watching request may also include that subscriber identity information and work as
Preceding time label.
In practical applications, user clicks to enter match direct broadcasting room, starts live streaming of coming to matches, at this time based on current existing
Advertisement launch mode, by subscriber identity information learn user be member or other possess the user for skipping advertisement privilege when,
Match video data directly can be provided to user terminal, be played without advertisement, avoided the occurrence of unnecessary repetition and determine work.
Step S2, the current game situation information of target competition sessions is obtained, and is competed according to current game situation infomation detection target
Whether play is currently in Wonderful time.
In step s 2, when detecting that target competition sessions are currently at Wonderful time, step S3 is executed；When detecting
When target competition sessions are not currently in Wonderful time, S4 is thened follow the steps.
It is to be appreciated that Wonderful time is the crucial moment competed, it is part most excellent in match.Actually answering
In, at the time of Wonderful time can will decide the winner or close to an end for match.
Step S3, the video data of target competition sessions is provided to user terminal.
Step S4, ad data first is provided to user terminal, provides target ratio to user terminal again after the predetermined time
The video data in competition field time.
In step s 4, the predetermined time is advertisement duration, can be accordingly arranged in system background.
The embodiment of the present disclosure provides a kind of advertisement placement method, and this method can be used for starting live streaming of coming to matches in user
When, by judging that match is current whether in Wonderful time, chooses whether to send ad data to user terminal, avoid because wide
The improper dispensing accused reduces user's event watching experience.
Fig. 2 is the flow chart for another advertisement placement method that the embodiment of the present disclosure provides.Wherein, target competition sessions are
Target Basketball Match play.As shown in Fig. 2, in step s 2, the step of obtaining the current game situation information of target competition sessions, tool
Body includes:
Step S201, be presently in section, present score difference and this section for obtaining target Basketball Match play respectively remain
The remaining time.
In practical applications, be presently in section time can for first segment time, the second section, third section, final section time or
One of play-off competition section time；Present score difference is that current time two teams divide absolute value of the difference；This section remaining time is distance
The remaining time of this section end.If multiple play-off competitions occurs in match, when acquisition is presently in section time, what is got is all to add
Shi Saijie times.
In step s 2, judge whether target competition sessions are currently in the step of Wonderful time according to current game situation information
Suddenly, specifically include:
Step S202, judgement is presently in whether section time is to preset excellent section.
Wherein, presetting excellent section includes: final section time and play-off competition section.
In step S202, when judging to be presently in section time to preset excellent section time, step S203 is executed；Work as judgement
When being presently in section time out not to preset excellent section time, S206 is thened follow the steps.
Step S203, judge whether present score difference is less than predetermined point of poor threshold value.
In practical applications, making a reservation for a point poor threshold value can be accordingly arranged in system background.
In step S203, when judging that present score difference is less than predetermined point of poor threshold value, step S204 is executed；When sentencing
When disconnected present score difference out is not less than predetermined point of poor threshold value, S206 is thened follow the steps.
Step S204, judge whether this section remaining time is less than predetermined remaining threshold value.
In practical applications, making a reservation for remaining threshold value can be accordingly arranged in system background.
In step S204, when judging that this section remaining time is less than predetermined remaining threshold value, step S205 is executed；When sentencing
When disconnected this section remaining time out is not less than predetermined remaining threshold value, S206 is thened follow the steps.
Step S205, detect that target Basketball Match play is currently at Wonderful time.
Step S206, detect that target Basketball Match play is not currently in Wonderful time.
In practical applications, Basketball Match in final section time or play-off competition section time, is easy due to its corresponding match rule
Existing final hit ball and the plot for pressing the decision decision of a game that can be completed in the short time such as whistle ball, thus can from be presently in section,
The parameters such as present score difference and this section remaining time, which are set out, to be judged whether the Basketball Match is in Wonderful time.
It should be noted that the technical solution of the disclosure merely provides one kind, to being presently in, section is secondary, present score is poor
The specific implementation method that value and this section remaining time are judged according to corresponding conditions, to step S202, step S203 and step
The execution sequence of S204 is not construed as limiting, i.e. step S202, step S203 and step S204 can be performed simultaneously, or according to centainly patrolling
Sequence is collected to execute one by one.Its protection scope for belonging to the disclosure.
The embodiment of the present disclosure provides a kind of advertisement placement method, and this method can be used for selecting viewing Basketball Match in user
When, by judging the selected viewing of user to the comprehensive consideration for being presently in section, present score difference and this section remaining time
Basketball Match currently whether be in Wonderful time, thus decide whether carry out advertisement dispensing.
Fig. 3 is a kind of structural block diagram for advertisement delivery system that the embodiment of the present disclosure provides.As shown in figure 3, the advertisement is thrown
Place system can be used for realizing advertisement placement method provided by the various embodiments described above, which includes: the first acquisition
Module 1, second obtains module 2, video module 3 and advertisement module 4.
First obtains module 1, for obtaining the watching request of user terminal transmission.
Wherein, watching request includes: target competition sessions.
Second obtains module 2, examines for obtaining the current game situation information of target competition sessions, and according to current game situation information
Survey whether target competition sessions are currently in Wonderful time.
Video module 3, for providing the video data of target competition sessions to user terminal.
Advertisement module 4 is provided to user terminal after the predetermined time again for first providing ad data to user terminal
The video data of target competition sessions.
In some embodiments, target competition sessions are target Basketball Match play.
Second acquisition module 2 includes: acquiring unit 201.
Acquiring unit 201, for obtain respectively target Basketball Match play be presently in section time, present score difference and
This section remaining time.
In some embodiments, second module 2 is obtained further include: the first judging unit 202,203 and of second judgment unit
Third judging unit 204.
First judging unit 202 is presently in whether section time is to preset excellent section for judging.
In some embodiments, presetting excellent section includes: final section time and play-off competition section.
Second judgment unit 203 presets excellent section for judging to be presently in section time in the first judging unit 202
When, further judge whether present score difference is less than predetermined point of poor threshold value.
Third judging unit 204, for judging that present score difference is less than predetermined point of poor threshold in second judgment unit 203
When value, further judge whether this section remaining time is less than predetermined remaining threshold value.
Second acquisition module 2 is specifically used for:
When third judging unit 204 judges that this section remaining time is less than predetermined remaining threshold value, detect that target is competed
Play is currently at Wonderful time.
The embodiment of the present disclosure additionally provides a kind of server, which includes: one or more processors；Storage dress
It sets, is stored thereon with one or more programs；When said one or multiple programs are executed by said one or multiple processors,
So that said one or multiple processors realize the advertisement placement method as provided by aforementioned any embodiment.
The advertisement placement method and advertisement delivery system that the embodiment of the present disclosure provides may be implemented in user and start to come to matches
When live streaming, by judging that match is current whether in Wonderful time, choose whether to send ad data to user terminal, by right
The appropriate adjustment of process is launched in advertisement, promotes user's viewing experience.
It is understood that embodiment of above is merely to illustrate that the principle of the disclosure and the exemplary implementation that uses
Mode, however the disclosure is not limited thereto.For those skilled in the art, in the essence for not departing from the disclosure
In the case where mind and essence, various changes and modifications can be made therein, these variations and modifications are also considered as the protection scope of the disclosure.
Claims (9)
1. a kind of advertisement placement method characterized by comprising
The watching request that user terminal is sent is obtained, the watching request includes: target competition sessions；
The current game situation information of the target competition sessions is obtained, and the target according to the current game situation infomation detection is competed
Whether play is currently in Wonderful time；
When detecting that the target competition sessions are currently at Wonderful time, the target directly is provided to the user terminal
The video data of competition sessions；
When detecting that the target competition sessions are not currently in Wonderful time, advertisement number first is provided to the user terminal
According to providing the video data of the target competition sessions to the user terminal again after the predetermined time.
2. advertisement placement method according to claim 1, which is characterized in that the target competition sessions are target basketball ratio
Competition field time；
It the step of current game situation information for obtaining the target competition sessions, specifically includes:
Obtain the target Basketball Match play respectively is presently in section, present score difference and this section remaining time.
3. advertisement placement method according to claim 2, which is characterized in that described to be judged according to the current game situation information
The step of whether the target competition sessions are currently in Wonderful time, specifically includes:
It is presently in whether section time is to preset excellent section described in judgement；
When judge it is described be presently in section time for it is described preset excellent section time when, then further judge the present score difference
Whether predetermined point poor threshold value is less than；
When judging that the present score difference is less than the predetermined point of poor threshold value, then further judge that described this section is remaining
Whether the time is less than predetermined remaining threshold value；
When judging that this section remaining time is less than the predetermined remaining threshold value, then target Basketball Match field is detected
It is secondary to be currently at Wonderful time.
4. advertisement placement method according to claim 3, which is characterized in that described to preset excellent section time include: last
Section time and play-off competition section.
5. a kind of advertisement delivery system characterized by comprising
First obtains module, and for obtaining the watching request of user terminal transmission, the watching request includes: target arena
It is secondary；
Second obtains module, believes for obtaining the current game situation information of the target competition sessions, and according to the current game situation
Breath detects whether the target competition sessions are currently in Wonderful time；
Video module, it is directly whole to the user for when detecting that the target competition sessions are currently at Wonderful time
End provides the video data of the target competition sessions；
Advertisement module, for when detecting that the target competition sessions are not currently in Wonderful time, elder generation to be whole to the user
End provides ad data, provides the video data of the target competition sessions to the user terminal again after the predetermined time.
6. advertisement delivery system according to claim 5, which is characterized in that the target competition sessions are target basketball ratio
Competition field time；
Described second, which obtains module, includes:
Acquiring unit saves secondary, present score difference and this for obtaining being presently in for the target Basketball Match play respectively
Save remaining time.
7. advertisement delivery system according to claim 6, which is characterized in that described second obtains module further include:
First judging unit described is presently in whether section time is to preset excellent section for judging；
Second judgment unit, for judging that the section time that is presently in is to preset excellent section in first judging unit
When, further judge whether the present score difference is less than predetermined point of poor threshold value；
Third judging unit, for judging that the present score difference is poor less than described predetermined point in the second judgment unit
When threshold value, further judge whether this section remaining time is less than predetermined remaining threshold value；
The second acquisition module is specifically used for:
When the third judging unit judges that this section remaining time is less than the predetermined remaining threshold value, detect described
Target Basketball Match play is currently at Wonderful time.
8. advertisement delivery system according to claim 7, which is characterized in that described to preset excellent section time include: last
Section time and play-off competition section.
9. a kind of server characterized by comprising
One or more processors；
Storage device is stored thereon with one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize the advertisement placement method as described in any in claim 1-4.
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| CN113742542A (en) * | 2021-09-07 | 2021-12-03 | 咪咕动漫有限公司 | Event advertisement putting method, device, equipment and computer readable storage medium |
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| CN110460868B (en) | 2021-07-13 |
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