CN110443652A - Advertisement data processing method and its device on block chain - Google Patents
Advertisement data processing method and its device on block chain Download PDFInfo
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- CN110443652A CN110443652A CN201910727586.4A CN201910727586A CN110443652A CN 110443652 A CN110443652 A CN 110443652A CN 201910727586 A CN201910727586 A CN 201910727586A CN 110443652 A CN110443652 A CN 110443652A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
This application discloses the advertisement data processing methods and its device on block chain, which comprises service node generates user list according to the ad data being stored on block chain；Wherein, the corresponding at least one ad data attribute in same subscriber address in the user list, the corresponding station address of a user, the service node are the block chain node that ad data incidence relation is handled in block catenary system；The service node executes uplink operation to the user list, in order to which the user list to be stored on block chain.The application can allow a user to associate with operation data of the user on multiple internet platforms, and the incidence relation is stored on block chain, promote user experience.
Description
Technical field
The present invention relates to field of computer technology, more particularly to advertisement data processing method and its dress on block chain
It sets.
Background technique
Currently, block chain technology is to be combined together the technologies such as distributed storage, common recognition mechanism and Encryption Algorithm, it
Possess can not distort, the characteristics such as data are genuine and believable, can trace to the source.
With the development of block chain technology, more and more data will be stored on block chain.Such as: the increment of internet
Data or data on stock can be all stored on block chain, to avoid data when user accesses data from being tampered, to be promoted
The experience of user.It is only to store these data on block chain when these data cochains.
That is, same position user may have operation data on multiple internet platforms of same internet industry,
These data are isolated cochains.Operation data of the same position user on multiple internet platforms of same internet industry,
Incidence relation between this data needs to express on block chain；Otherwise it will affect user and use block catenary system
User experience.
Therefore, how after internet data cochain, same position user is closed in the data of different internet platforms
Connection, becomes urgent problem to be solved.
Above description understands just to facilitate, and should not be limited to the prior art of the application.
Summary of the invention
Based on the above issues, the embodiment of the present application provides advertisement data processing method and its device on block chain,
This method can allow a user to associate with operation data of the user on multiple internet platforms, and the association is closed
System is stored on block chain, promotes user experience.
The application first aspect discloses the advertisement data processing method on block chain, which comprises
Service node generates user list according to the ad data being stored on block chain；Wherein, in the user list
The corresponding at least one ad data attribute in same subscriber address, the corresponding station address of a user, the service node are
The block chain node of ad data incidence relation is handled in block catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block
On chain.
In a kind of possible embodiment, the method also includes: the service node is according to the same advertising platform
Under ad data, generate the first ad data list；Wherein, a kind of ad data attribute in the first ad data list
The user under an at least same advertising platform is corresponded to, the ad data under same advertising platform all has identical label；
The service node executes uplink operation to the first ad data list, in order to first ad data
List is stored on block chain.
In a kind of possible embodiment, the method also includes: the service node determines under different advertising platforms
The similarity of same ad data attribute whether be greater than similarity threshold；
The service node determines that the similarity of the same ad data data under different advertising platforms is greater than similarity threshold
When value, the second ad data list is generated；Wherein, in the second ad data list a kind of ad data attribute correspond to
Lack the user under two different advertising platforms, the label of ad data is different under different advertising platforms；
The service node executes uplink operation to the second ad data list, in order to second ad data
List is stored on block chain.
In a kind of possible embodiment, the service node by list intelligent contract store user list and/or
First ad data list and/or the second ad data list, the list intelligent contract operate on the block chain.
In a kind of possible embodiment, the ad data includes the advertisement type data of user, audience number
According to, one or more attributes of ad click data and showing advertisement time data.
The application second aspect discloses the ad data processing unit on block chain, and described device is service node,
The service node is the block chain node that ad data incidence relation is handled in block catenary system, and the service node includes life
At unit and processing unit；Wherein,
The generation unit generates user list according to the ad data being stored on block chain；Wherein, the user
The corresponding at least one ad data attribute in same subscriber address in list, the corresponding station address of a user；
The processing unit executes uplink operation to the user list, in order to which the user list is stored in area
On block chain.
In a kind of possible embodiment, the generation unit is raw according to the ad data under the same advertising platform
At the first ad data list；Wherein, in the first ad data list a kind of ad data attribute corresponding at least one it is same
User under one advertising platform, the ad data under same advertising platform all have identical label；
The processing unit executes uplink operation to the first ad data list, in order to the first advertisement number
It is stored on block chain according to list.
In a kind of possible embodiment, described device further includes determination unit；Wherein, the determination unit determines
Whether the similarity of the same ad data attribute under different advertising platforms is greater than similarity threshold；
The determination unit determines that the similarity of the same ad data data under different advertising platforms is greater than similarity threshold
When value, the second ad data list is generated；Wherein, in the second ad data list a kind of ad data attribute correspond to
Lack the user under two different advertising platforms, the label of ad data is different under different advertising platforms；
The processing unit executes uplink operation to the second ad data list, in order to the second advertisement number
It is stored on block chain according to list.
In a kind of possible embodiment, the service node by list intelligent contract store user list and/or
First ad data list and/or the second ad data list, the list intelligent contract operate on the block chain.
In a kind of possible embodiment, the ad data includes the advertisement type data of user, audience number
According to, one or more attributes of ad click data and showing advertisement time data.
The application third aspect discloses a kind of computer equipment, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, the processor realize following methods step when executing described program:
Service node generates user list according to the ad data being stored on block chain；Wherein, in the user list
The corresponding at least one ad data attribute in same subscriber address, the corresponding station address of a user, the service node are
The block chain node of ad data incidence relation is handled in block catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block
On chain.
The application fourth aspect discloses a kind of computer readable storage medium, stores on the computer readable storage medium
There is computer program, following methods step realized when the computer program is executed by processor:
Service node generates user list according to the ad data being stored on block chain；Wherein, in the user list
The corresponding at least one ad data attribute in same subscriber address, the corresponding station address of a user, the service node are
The block chain node of ad data incidence relation is handled in block catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block
On chain.
5th aspect, provides a kind of computer program product comprising instruction, when described instruction is run on computers
When, so that computer executes in above-mentioned first aspect or second aspect method described in either side or various aspects.
The application can allow a user to associate with operation data of the user on multiple internet platforms, and will
The incidence relation is stored on block chain, promotes user experience.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description be only invent some embodiments, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is the advertisement data processing method flow diagram disclosed in the present application on block chain；
Fig. 2 is the ad data processing unit schematic diagram disclosed in the present application on block chain；
Fig. 3 is the ad data processing equipment structural schematic diagram disclosed in the present application on block chain.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without making creative work, shall fall within the protection scope of the present invention.
" first " " second " in the application is only to be easy to understand, and is distinguished to technology word, and is not understood to successively, or
As restrictive understanding.
In order to facilitate understanding of embodiments of the present invention, it is further explained below in conjunction with attached drawing with specific embodiment
Bright, embodiment does not constitute the restriction to the embodiment of the present invention.
Currently, except the same user mentioned in above-mentioned background technique and its in same industry, different internet platforms
Operation data can not be associated except；Same industry, different internet platforms is by the internet data cochain of this platform
Afterwards, the same or similar internet data can not be also associated in different internet platforms.That is, same industry,
The same operation data of different internet platforms, may correspond to multidigit user, and this incidence relation also can not be in block chain
Upper expression.At this point, user can only inquire under some internet platform when carrying out internet data inquiry on block chain
Internet data；Influence the experience of user.
Operation data in the embodiment of the present application is ad data.
Below in conjunction with attached drawing, the scheme of the application is described.As shown in Figure 1, the method includes the steps S101-
S102。
S101, service node generate user list according to the ad data being stored on block chain；Wherein, the user
The corresponding at least one ad data attribute in same subscriber address in list, the corresponding station address of a user, the business
Node is the block chain node that ad data incidence relation is handled in block catenary system.
It should be noted that the corresponding at least one ad data attribute of a user, the advertisement number in the user list
It can be the ad data under same advertising platform according to attribute, the ad data being also possible under different advertising platforms.
S102, the service node executes uplink operation to the user list, in order to store the user list
On block chain.
In one example, the method also includes: the service node is according to the advertisement number under the same advertising platform
According to the first ad data list of generation；Wherein, a kind of ad data attribute corresponding at least one in the first ad data list
User under the same advertising platform in position, the ad data under same advertising platform all have identical label；The service node
Uplink operation is executed to the first ad data list, in order to which the first ad data list is stored on block chain.
At this point, being for the ad data under same advertising platform, a kind of ad data attribute corresponds to the feelings of multidigit user
Condition.Such as: the same target data on same advertising platform, user A click primary；User B is also clicked once；When there is user
When inquiring the audience data, the click record of user A and user B can be shown.
In one example, the method also includes: the service node determines the same advertisement under different advertising platforms
Whether the similarity of data attribute is greater than similarity threshold；The service node determines the same advertisement number under different advertising platforms
When being greater than similarity threshold according to the similarity of data, the second ad data list is generated；Wherein, the second ad data list
A kind of middle ad data attribute corresponds to the user under at least two different advertising platforms, ad data under different advertising platforms
Label is different；The service node executes uplink operation to the second ad data list, in order to the second advertisement number
It is stored on block chain according to list.
At this point, being under different advertising platforms, same ad data corresponds to the user's under multidigit difference advertising platform
Situation.Similarity threshold can be set according to the actual needs, in addition, the meter of the similarity value for ad data attribute
It calculates, can be calculated using existing similarity calculating method, herein without being described in detail, also without limiting.
For example: the audience a of advertising platform A, it is approximate with the audience b of advertising platform B；At this point, the advertisement
Object a has user C click to check, audience b has user D click to check.When there is user query audience a or wide
When accusing object b, it can be seen that record is checked in the click of user C and user D.Audience a can be about certain model computer
Display advertising, it is all the advertisement about the model computer that audience b, which can be the video ads about the model computer,
The degree of approximation of audience is high.
In one example, the service node stores user list and/or the first advertisement number by list intelligent contract
According to list and/or the second ad data list, the list intelligent contract is operated on the block chain.
Further, it is also possible to increase a field within a block, within a block, which be can be on block chain yes for storage
Any block chain；In other words, it is stored with the field on each block, can be used to store user list and ad data column
Table.
In one example, the ad data includes the advertisement type data of user, audience data, ad click
One or more attributes of data and showing advertisement time data.Advertisement type includes mother and baby, computer, clothes etc.；Advertisement pair
As if the clothes or computer of some specific model under advertisement type；Ad click data are the hits that user watches advertisement
According to；Refer to the presentation time of the setting of advertisement when the showing advertisement time.
The application can allow a user to associate with operation data of the user on multiple internet platforms, and will
The incidence relation is stored on block chain, promotes user experience；And operation data on multiple internet platforms and more can be allowed
Association between a user associates, and the incidence relation is stored on block chain, further promotes user experience.So that
User can not only inquire when inquiring on block chain from the operation data in different internet platforms, and energy
Enough inquire the other users for same operation data.
As shown in Fig. 2, the ad data processing unit on block chain, described device are service node, the business section
Point is the block chain node that ad data incidence relation is handled in block catenary system, and the service node includes generation unit and place
Manage unit.
The generation unit generates user list according to the ad data being stored on block chain；Wherein, the user
The corresponding at least one ad data attribute in same subscriber address in list, the corresponding station address of a user；
The processing unit executes uplink operation to the user list, in order to which the user list is stored in area
On block chain.
In one example, the generation unit generates the first advertisement according to the ad data under the same advertising platform
Data list；Wherein, a kind of corresponding at least same advertising platform of ad data attribute in the first ad data list
Under user, the ad data under same advertising platform all has identical label；
The processing unit executes uplink operation to the first ad data list, in order to the first advertisement number
It is stored on block chain according to list.
In one example, described device further includes determination unit；Wherein, the determination unit determines that different advertisements are flat
Whether the similarity of the same ad data attribute under platform is greater than similarity threshold；
The determination unit determines that the similarity of the same ad data data under different advertising platforms is greater than similarity threshold
When value, the second ad data list is generated；Wherein, in the second ad data list a kind of ad data attribute correspond to
Lack the user under two different advertising platforms, the label of ad data is different under different advertising platforms；
The processing unit executes uplink operation to the second ad data list, in order to the second advertisement number
It is stored on block chain according to list.
In one example, the service node stores user list and/or the first advertisement number by list intelligent contract
According to list and/or the second ad data list, the list intelligent contract is operated on the block chain.
In one example, the ad data includes the advertisement type data of user, audience data, ad click
One or more attributes of data and showing advertisement time data.
The application discloses a kind of computer equipment again, including memory, processor and storage are on a memory and can be
The computer program run on processor, the processor realize following methods step when executing described program:
Service node generates user list according to the ad data being stored on block chain；Wherein, in the user list
The corresponding at least one ad data attribute in same subscriber address, the corresponding station address of a user, the service node are
The block chain node of ad data incidence relation is handled in block catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block
On chain.
Disclosed herein as well is a kind of computer readable storage medium, calculating is stored on the computer readable storage medium
Machine program realizes following methods step when the computer program is executed by processor:
Service node generates user list according to the ad data being stored on block chain；Wherein, in the user list
The corresponding at least one ad data attribute in same subscriber address, the corresponding station address of a user, the service node are
The block chain node of ad data incidence relation is handled in block catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block
On chain.
In addition, present invention also provides a kind of computer program product comprising instruction, when described instruction on computers
When operation, so that computer executes method described in above-mentioned any one embodiment or more embodiments.
The application can allow a user to associate with operation data of the user on multiple internet platforms, and will
The incidence relation is stored on block chain, promotes user experience；And operation data on multiple internet platforms and more can be allowed
Association between a user associates, and the incidence relation is stored on block chain, further promotes user experience.So that
User can not only inquire when inquiring on block chain from the operation data in different internet platforms, and energy
Enough inquire the other users for same operation data.
Fig. 3 shows a kind of computer equipment structural schematic diagram, which may include: processor 310, storage
Device 320, input/output interface 330, communication interface 340 and bus 350.Wherein processor 340, memory 320, input/output
Interface 330 and communication interface 340 pass through the communication connection between the realization of bus 350 inside equipment.
Processor 310 can use general CPU (Central Processing Unit, central processing unit), micro process
Device, application specific integrated circuit (Application Specific Integrated Circuit, ASIC) or one or
The modes such as multiple integrated circuits are realized, for executing relative program, to realize technical solution provided by this specification embodiment.
Memory 320 can use ROM (Read Only Memory, read-only memory), RAM (Random Access
Memory, random access memory), static storage device, the forms such as dynamic memory realize.Memory 320 can store
Operating system and other applications are realizing technical solution provided by this specification embodiment by software or firmware
When, relevant program code is stored in memory 320, and execution is called by processor 310.
Input/output interface 330 is for connecting input/output module, to realize information input and output.Input and output/
Module can be used as component Configuration (not shown) in a device, can also be external in equipment to provide corresponding function.Wherein
Input equipment may include keyboard, mouse, touch screen, microphone, various kinds of sensors etc., output equipment may include display,
Loudspeaker, vibrator, indicator light etc..
Communication interface 340 is used for connection communication module (not shown), to realize the communication of this equipment and other equipment
Interaction.Wherein communication module can be realized by wired mode (such as USB, cable etc.) and be communicated, can also be wirelessly
(such as mobile network, WIFI, bluetooth etc.) realizes communication.
Bus 350 includes an access, in various components (such as the processor 310, memory 320, input/output of equipment
Interface 330 and communication interface 340) between transmit information.
It should be noted that although above equipment illustrates only processor 310, memory 320, input/output interface
330, communication interface 340 and bus 350, but in the specific implementation process, which can also include realizing to operate normally
Necessary other assemblies.In addition, it will be appreciated by those skilled in the art that, it can also be only comprising realizing in above equipment
Component necessary to this specification example scheme, without including all components shown in figure.
Professional should further appreciate that, described in conjunction with the examples disclosed in the embodiments of the present disclosure
Unit and algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, hard in order to clearly demonstrate
The interchangeability of part and software generally describes each exemplary composition and step according to function in the above description.
These functions are implemented in hardware or software actually, the specific application and design constraint depending on technical solution.
Professional technician can use different methods to achieve the described function each specific application, but this realization
It should not be considered as beyond the scope of the present invention.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can be executed with hardware, processor
The combination of software module or the two is implemented.Software module can be placed in random access memory (RAM), memory, read-only memory
(ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technical field
In any other form of storage medium well known to interior.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all any modification, equivalent substitution, improvement and etc. within the scope of the present invention, done should be included in this hair
Within bright protection scope.
Claims (10)
1. the advertisement data processing method on block chain, which is characterized in that the described method includes:
Service node generates user list according to the ad data being stored on block chain；Wherein, identical in the user list
The corresponding at least one ad data attribute of station address, the corresponding station address of a user, the service node is block
The block chain node of ad data incidence relation is handled in catenary system；
The service node executes uplink operation to the user list, in order to which the user list is stored in block chain
On.
2. the method according to claim 1, wherein the method also includes:
The service node generates the first ad data list according to the ad data under the same advertising platform；Wherein, described
User in first ad data list under a kind of corresponding at least same advertising platform of ad data attribute, same advertisement are flat
Ad data under platform all has identical label；
The service node executes uplink operation to the first ad data list, in order to the first ad data list
It is stored on block chain.
3. the method according to claim 1, wherein the method also includes:
The service node determines whether the similarity of the same ad data attribute under different advertising platforms is greater than similarity threshold
Value；
When the service node determines that the similarity of the same ad data data under different advertising platforms is greater than similarity threshold,
Generate the second ad data list；Wherein, a kind of ad data attribute corresponds at least two in the second ad data list
User under the different advertising platforms in position, the label of ad data is different under different advertising platforms；
The service node executes uplink operation to the second ad data list, in order to the second ad data list
It is stored on block chain.
4. method according to claim 1 to 3, which is characterized in that the service node is closed by list intelligent
About store user list and/or the first ad data list and/or the second ad data list, the list intelligent contract operation
On the block chain.
5. method according to claim 1 to 3, which is characterized in that the ad data includes the advertisement of user
One or more attributes of categorical data, audience data, ad click data and showing advertisement time data.
6. the ad data processing unit on block chain, which is characterized in that described device is service node, the service node
For the block chain node for handling ad data incidence relation in block catenary system, the service node includes generation unit and processing
Unit；Wherein,
The generation unit generates user list according to the ad data being stored on block chain；Wherein, the user list
The corresponding at least one ad data attribute in middle same subscriber address, the corresponding station address of a user；
The processing unit executes uplink operation to the user list, in order to which the user list is stored in block chain
On.
7. device according to claim 6, which is characterized in that
The generation unit generates the first ad data list according to the ad data under the same advertising platform；Wherein, institute
State the user under a kind of corresponding at least same advertising platform of ad data attribute in the first ad data list, same advertisement
Ad data under platform all has identical label；
The processing unit executes uplink operation to the first ad data list, in order to first ad data column
Table is stored on block chain.
8. device according to claim 6, which is characterized in that described device further includes determination unit；Wherein,
The determination unit, determines whether the similarity of the same ad data attribute under different advertising platforms is greater than similarity threshold
Value；
The determination unit determines that the similarity of the same ad data data under different advertising platforms is greater than similarity threshold
When, generate the second ad data list；Wherein, a kind of ad data attribute corresponds at least in the second ad data list
User under two different advertising platforms, the label of ad data is different under different advertising platforms；
The processing unit executes uplink operation to the second ad data list, in order to second ad data column
Table is stored on block chain.
9. according to device described in claim 6-8 any one, which is characterized in that the service node is closed by list intelligent
About store user list and/or the first ad data list and/or the second ad data list, the list intelligent contract operation
On the block chain.
10. according to device described in claim 6-8 any one, which is characterized in that the ad data includes the wide of user
Accuse one or more attributes of categorical data, audience data, ad click data and showing advertisement time data.
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