CN110399561A - Information recommendation method, information recommending apparatus and electronic equipment - Google Patents
Information recommendation method, information recommending apparatus and electronic equipment Download PDFInfo
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- CN110399561A CN110399561A CN201910703320.6A CN201910703320A CN110399561A CN 110399561 A CN110399561 A CN 110399561A CN 201910703320 A CN201910703320 A CN 201910703320A CN 110399561 A CN110399561 A CN 110399561A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9558—Details of hyperlinks; Management of linked annotations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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Abstract
Present disclose provides a kind of information recommendation method, information recommending apparatus and electronic equipments.It include: to be instructed in response to recommendation information by the information recommendation method that server end executes, generate the first recommendation information for designated user's mark, wherein, the first recommendation information includes the information attribute value of link information and commodity, and link information is used to jump to the merchandise display interface of commodity；Link identification is obtained, link identification is generated based on link information；Link identification is replaced into link information, generates the second recommendation information；And the second recommendation information is sent to the corresponding client of user identifier.
Description
Technical field
This disclosure relates to Internet technical field, more particularly, to a kind of information recommendation method, information recommending apparatus and
Electronic equipment.
Background technique
Short message marketing is one of the important method that banking is expanded business.Relevant short message marketing is situated between by short message content
Continue related service content, and corresponding web page interlinkage is supplied to user.
During realizing disclosure design, at least there are the following problems in the related technology for inventor's discovery.If user
It is interested in market content, then the corresponding page is jumped to by webpage clicking link.And short message marketing website links exist easily
Counterfeit feature is likely to result in user's loss.
Summary of the invention
In view of this, present disclose provides a kind of for solving the problems, such as that the easily counterfeit information of short message marketing website links pushes away
Recommend method, information recommending apparatus and electronic equipment.
An aspect of this disclosure provides a kind of information recommendation method executed by server end, may include: response
It is instructed in recommendation information, generates the first recommendation information for designated user's mark, wherein the first recommendation information includes link letter
The information attribute value of breath and commodity, link information are used to jump to the merchandise display interface of commodity；Obtain link identification, link
Mark is generated based on link information；Link identification is replaced into link information, generates the second recommendation information；And it is marked to user
Know corresponding client and sends the second recommendation information.
The information recommendation method that the embodiment of the present disclosure provides, replaces with link identification for the link information in recommendation information,
The link identification can determine corresponding link information by the server for providing service for specified application.If user only clicks
The link identification, which can't jump, directly opens the link, and the server end of specified application is needed just to can determine that corresponding link letter
Breath, and the specified application is by safety certification, confidence level is higher.Therefore, short message marketing network address chain is at least partly solved
It connects and haves the characteristics that the problem of easily counterfeit, to be likely to result in user's loss.
In accordance with an embodiment of the present disclosure, the mapping relations between server end storage link information and link identification；And
Obtaining link identification includes: to determine link identification according to link information and mapping relations.
In accordance with an embodiment of the present disclosure, above-mentioned after sending the second recommendation information to the corresponding client of user identifier
Method can also include: to receive the link identification from client, wherein client is equipped with the first application, and link identification is
Via the first application input；In response to link identification, it is determined whether there is link information corresponding with link identification；And such as
There is link information corresponding with link identification in fruit, then believe to the merchandise display interface that client sends link information corresponding goods
Breath.The confidence level of first application is higher, and deception information etc. is not present in the interface that jumps that can guarantee that it is provided.
In accordance with an embodiment of the present disclosure, after receiving the link identification from client, the above method can also include:
The attribute information of link identification is stored and updates, the attribute information of link identification includes receive number, receiving time, merchandise display
At least one of showing interface duration, commodity deal message；And the attribute information of analysis link identification, to determine that information pushes away
Recommend effect and user preferences corresponding with the link identification.
In accordance with an embodiment of the present disclosure, generating the first recommendation information identified for designated user includes: to obtain specified use
The historical transactional information of family mark；Recommendations are determined based on historical transactional information；And first is generated based on Recommendations and is pushed away
Recommend information.
Another aspect of the disclosure provides a kind of information recommendation method by client executing, client and server
End communication connection, the above method may include: reception and show the second recommendation information, wherein the second recommendation information is by servicing
What device end generated, the information attribute value including link identification and commodity, link identification has corresponding link information, link letter
Cease the merchandise display interface for jumping to commodity；Receive user's operation；In response to user's operation, link identification is obtained；And
Link identification is sent to server end, so that server end determines merchandise display circle of commodity needed for user based on link identification
Face.
In accordance with an embodiment of the present disclosure, the above method can also include: and connect after sending link identification to server end
It receives and shows the merchandise display interface information from server end.
In accordance with an embodiment of the present disclosure, client is equipped with the first application and the second application.Correspondingly, show that second recommends
Information includes: to show the second recommendation information in the second application.Accordingly, in response to user's operation, obtaining link identification can be with
Include: the user's operation for being directed to the second recommendation information in response to user, switches to the first application；And first application identification second
Recommendation information, to obtain link identification.
In accordance with an embodiment of the present disclosure, to server end send link identification include: first apply obtain link identification
Later, link identification is sent to server end.
Another aspect of the disclosure provides a kind of information recommending apparatus, including first information generation module, the first chain
Connect identifier acquisition module, the second information generating module and first information sending module.Wherein, first information generation module is for ringing
It should be instructed in recommendation information, generate the first recommendation information for designated user's mark, wherein the first recommendation information includes link
The information attribute value of information and commodity, link information are used to jump to the merchandise display interface of commodity；First link identification obtains
For obtaining link identification, link identification is generated modulus block based on link information；Second information generating module will be for that will link
Mark replacement link information, generates the second recommendation information；And first information sending module is used for the corresponding visitor of user identifier
Family end sends the second recommendation information.It should be noted that each module can execute the operation of corresponding method, herein no longer one by one
It repeats.
Another aspect of the disclosure provides a kind of information recommending apparatus, including information display module, operation receive mould
Block, the second link identification obtain module and link identification sending module.Wherein, information display module is for receiving and showing second
Recommendation information, wherein the second recommendation information is generated by server end, the information attribute value including link identification and commodity,
Link identification has corresponding link information, and link information is used to jump to the merchandise display interface of commodity；Operate receiving module
For receiving user's operation；Second link identification obtains module and is used to obtain link identification in response to user's operation；And link
It identifies sending module to be used to send link identification to server end, so that server end is determined needed for user based on link identification
The merchandise display interface of commodity.It should be noted that each module can execute the operation of corresponding method, no longer go to live in the household of one's in-laws on getting married one by one herein
It states.
Another aspect of the present disclosure provides a kind of electronic equipment, including one or more processors and storage device,
Wherein, for storage device for storing executable instruction, executable instruction realizes method as above when being executed by processor.
Another aspect of the present disclosure provides a kind of computer readable storage medium, is stored with computer executable instructions,
Instruction is when executed for realizing method as above.
Another aspect of the present disclosure provides a kind of computer program, and computer program includes computer executable instructions,
Instruction is when executed for realizing method as above.
Detailed description of the invention
By referring to the drawings to the description of the embodiment of the present disclosure, the above-mentioned and other purposes of the disclosure, feature and
Advantage will be apparent from, in the accompanying drawings:
Fig. 1 diagrammatically illustrates the information recommendation method, information recommending apparatus and electronic equipment according to the embodiment of the present disclosure
Application scenarios；
Fig. 2 diagrammatically illustrate according to the embodiment of the present disclosure can with application message recommended method, information recommending apparatus and
The exemplary system architecture of electronic equipment；
Fig. 3 diagrammatically illustrates the flow chart of the information recommendation method according to the embodiment of the present disclosure；
Fig. 4 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure；
Fig. 5 diagrammatically illustrates the schematic diagram of the user preferences according to the embodiment of the present disclosure；
Fig. 6 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure；
Fig. 7 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure；
Fig. 8 diagrammatically illustrates the schematic diagram that link information is shown in the first application according to the embodiment of the present disclosure；
Fig. 9 diagrammatically illustrates the block diagram of the information recommending apparatus according to the embodiment of the present disclosure；
Figure 10 diagrammatically illustrates the block diagram of the information recommending apparatus according to another embodiment of the disclosure；And
Figure 11 diagrammatically illustrates the block diagram of the electronic equipment according to the embodiment of the present disclosure.
Specific embodiment
Hereinafter, will be described with reference to the accompanying drawings embodiment of the disclosure.However, it should be understood that these descriptions are only exemplary
, and it is not intended to limit the scope of the present disclosure.In the following detailed description, to elaborate many specific thin convenient for explaining
Section is to provide the comprehensive understanding to the embodiment of the present disclosure.It may be evident, however, that one or more embodiments are not having these specific thin
It can also be carried out in the case where section.In addition, in the following description, descriptions of well-known structures and technologies are omitted, to avoid
Unnecessarily obscure the concept of the disclosure.
Term as used herein is not intended to limit the disclosure just for the sake of description specific embodiment.It uses herein
The terms "include", "comprise" etc. show the presence of feature, step, operation and/or component, but it is not excluded that in the presence of or add
Add other one or more features, step, operation or component.
There are all terms (including technical and scientific term) as used herein those skilled in the art to be generally understood
Meaning, unless otherwise defined.It should be noted that term used herein should be interpreted that with consistent with the context of this specification
Meaning, without that should be explained with idealization or excessively mechanical mode.
It, in general should be according to this using statement as " at least one in A, B and C etc. " is similar to
Field technical staff is generally understood the meaning of the statement to make an explanation (for example, " system at least one in A, B and C "
Should include but is not limited to individually with A, individually with B, individually with C, with A and B, with A and C, have B and C, and/or
System etc. with A, B, C).Using statement as " at least one in A, B or C etc. " is similar to, generally come
Saying be generally understood the meaning of the statement according to those skilled in the art to make an explanation (for example, " having in A, B or C at least
One system " should include but is not limited to individually with A, individually with B, individually with C, with A and B, have A and C, have
B and C, and/or the system with A, B, C etc.).Term " first ", " second " are used for description purposes only, and should not be understood as indicating
Or it implies relative importance or implicitly indicates the quantity of indicated technical characteristic." first ", " second " are defined as a result,
Feature can explicitly or implicitly include one or more feature.
Embodiment of the disclosure provides a kind of information recommendation method, information recommending apparatus and electronic equipment.The information pushes away
The method of recommending includes information generating process and information recommendation process.It in information generating process, instructs, generates in response to recommendation information
For the first recommendation information of designated user's mark, wherein the first recommendation information includes the item property of link information and commodity
Then information obtains the link identification of the link information, and the link identification is replaced the link information in the first recommendation information,
Generate the second recommendation information.After completing information generating process, into information recommendation process, to the corresponding client of user identifier
End sends the second recommendation information.
Fig. 1 diagrammatically illustrates the information recommendation method, information recommending apparatus and electronic equipment according to the embodiment of the present disclosure
Application scenarios.
As shown in the upper figure of Fig. 1, XX bank is in 8 a.m. on July 10, by number 106XX0245XXX to Guo Mr. X
Birthday greeting short message is had sent, and recommends a finance product, it is higher preferential to illustrate that Guo user Mr. X can enjoy.It should
There is webpage link information in short message:www.xxxxbank.com/……, Guo Mr. X can be by clicking the webpage link information
Corresponding finance product is jumped to be bought.But criminal is easy to by similar with number 106XX0245XXX
Number imitates XX bank and similar short message occurs, may include the illegal website that criminal pre-sets in short message, non-
Method occupies the assets of Guo Mr. X.As shown in the following figure of Fig. 1, webpage link information in birthday greeting short message:www.xxxxbank.com/……It is replaced for short password:35XX12, so that user will not be because clicking the web page interlinkage
Information and jump directly to some webpage, the illegal webpage pre-set such as criminal.In addition, can also include in short message
The prompt informations such as short password application method can obtain this according to prompt information in order to which user is when wishing to check product
The corresponding link information of link identification.
The information recommendation method that the embodiment of the present disclosure provides, replaces with short password etc. for the webpage link information etc. in short message
Link identification, the link identification can find corresponding webpage link information in server end, will not be directly exposed to short message
In.In addition, safe specified application, which can be used, in user opens the corresponding link of the short password, the assets of user are effectively reduced
A possibility that being illegally occupied.
Fig. 2 diagrammatically illustrate according to the embodiment of the present disclosure can with application message recommended method, information recommending apparatus and
The exemplary system architecture of electronic equipment.It should be noted that being only the system tray that can apply the embodiment of the present disclosure shown in Fig. 2
The example of structure to help skilled in the art to understand the technology contents of the disclosure, but is not meant to the embodiment of the present disclosure not
It can be used for other equipment, system, environment or scene.
As shown in Fig. 2, system architecture 100 may include terminal device 101,102,103, network according to this embodiment
104, server 105.Network 104 may include multiple gateways, router, hub, cable etc., to terminal device 101,
102, the medium of communication link is provided between 103 and server 105.Network 104 may include various connection types, such as have
Line, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 by network 104 and other terminal devices and server 105 into
Row interaction, to receive or send information etc., as upload link identification, download link identify the information at corresponding merchandise display interface
Deng.Terminal device 101,102,103 can be equipped with various telecommunication customer end applications, such as Bank application, the application of shopping class, net
The applications such as the application of page browsing device, searching class application, office class application, instant messaging tools, mailbox client, social platform software
(merely illustrative).
Terminal device 101,102,103 includes but is not limited to smart phone, virtual reality device, augmented reality equipment, remote
Journey camera, tablet computer, pocket computer on knee, desktop computer etc..
Server 105 can be instructed with recommendation information and generate recommendation information.For example, server 105 can take for back-stage management
Business device, server cluster etc..Back-stage management server can be handled recommendation information, be such as identified to key message
Change, and processing result (recommendation information after key message markization) is fed back into terminal device.Further, it is also possible to which link is marked
The information for knowing corresponding merchandise display interface is sent to client.
It should be noted that information recommendation method provided by the embodiment of the present disclosure can generally be executed by server 105.
Correspondingly, information recommending apparatus provided by the embodiment of the present disclosure generally can be set in server 105.The embodiment of the present disclosure
Provided information recommendation method can also by be different from server 105 and can with terminal device 101,102,103 and/or clothes
The server or server cluster that business device 105 communicates execute.
It should be understood that the number of terminal device, network and server is only schematical.It, can be with according to needs are realized
With any number of terminal device, network and server.
Fig. 3 diagrammatically illustrates the flow chart of the information recommendation method according to the embodiment of the present disclosure.
As shown in figure 3, this method may include operation S301~operation S307.
It in operation S301, is instructed in response to recommendation information, generates the first recommendation information for designated user's mark,
In, the first recommendation information includes the information attribute value of link information and commodity, and link information is used to jump to the commodity of commodity
Show interface.
In the present embodiment, the first recommendation information can be high for specific user's buying rate for generating for specific user
The relevant information of product.In addition, the first recommendation information may be the relevant information for the product to be promoted that bank releases.Certainly,
It can also be comformed based on product to be promoted and choose the high user of purchase success rate in multi-user and promote.Designated user's mark can
Think that server end is the unique identification of each user distribution, in addition it is also possible to use user mobile phone number etc. as user identifier.
Information attribute value can be the recommended information to commodity, such as the various parameters information of commodity.For example, fund product
Average annualized return, the period, evaluation and test the information such as risk class.In another example the production quantity of commemorative coin etc., ingredient, equivalence
The information such as currency.Further, it is also possible to be the attribute information of such as gold brick investment commodity, such as unit price, purity, recycling condition letter
Breath.
Link information includes but is not limited to following at least one: web page interlinkage, application link or specific position link etc..Example
Such as, user can link the display interface for jumping to the web page interlinkage by webpage clicking in the related technology.
In operation S303, link identification is obtained, link identification is generated based on link information.
In the present embodiment, the mapping relations between server end storage link information and link identification.Correspondingly, it obtains
Link identification may include: to determine link identification according to link information and mapping relations.For example, server end is stored with fund production
Mapping relations between the web page interlinkage and unique link mark at the sale interface of product.That is, server end can be based on link letter
Breath determines the corresponding link identification of the link information by the modes such as table look-up.Wherein, which can be the words such as short password
Accord with information, such as numeric string, alphabetic string, symbol string.It is link identification with reference to 35XX12 in Fig. 1.
In operation S305, link identification is replaced into link information, generates the second recommendation information.
In the present embodiment, link identification replacement directly can be carried out using preset template.Refering to what is shown in Fig. 1, " clickingwww.xxxxbank.com/……Buy " be directly replaced by " short password is inputted in XX application:35XX12, bought ".
Do not include that illegal person is easy the illegal link copied in second recommendation information, helps to promote user's property safety.
In operation S307, the second recommendation information is sent to the corresponding client of user identifier.
Specifically, the second recommendation information can be directly sent to specified client, it is direct such as by way of short message
It is sent to specified cell-phone number.Certainly, user identifier be other than it can be cell-phone number, can also be WeChat ID, QQ number, mailbox
Location, microblogging number etc. can be used to determine the various marks of user.
The information recommendation method that the embodiment of the present disclosure provides, replaces with link identification for the link in recommendation information, the chain
Corresponding link information can be found by specified application by connecing mark, which is by safety certification, confidence level
It is higher.Therefore, at least partly solve short message marketing website links haves the characteristics that easily it is counterfeit, be likely to result in user lose
Problem.
Fig. 4 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure.
As shown in figure 4, after executing operation S307 and sending the second recommendation information to the corresponding client of user identifier, on
The method of stating can also include operation S401~operation S405.
In operation S401, the link identification from client is received, wherein client is equipped with the first application, link mark
Know for via the first application input.
For example, learning that needs are answered first from the second recommendation information after user sees the second recommendation information in short message
With middle input link identification, with the product needed for buying.First application can be the application by the safety certification of bank, such as
The application of bank's mobile phone and various other applications by bank authentication.First application can carry out letter between server end
Breath interaction, such as sends link identification, display information of link identification corresponding goods etc..
In operation S403, in response to link identification, it is determined whether there is link information corresponding with link identification.
Specifically, can by tabling look-up, the modes such as database search determine whether there is link corresponding with link identification
Information.
In operation S405, if there is link information corresponding with link identification, then link information pair is sent to client
Answer the merchandise display interface information of commodity.
For example, after the first application receives link identification and is sent to server end, if server end finds the link
Corresponding commodity are identified, then the sale display interface relevant information of commodity directly can be sent to client, to be shown.
It should be noted that can directly first application in display of commodity sale display interface, can also be by opening another
Using, such as browser shows the sale display interfaces of commodity.
Since the first application is application of the bank Jing Guo safety certification, effectively avoid user because clicking in recommendation information not
Know and be linked into unsafe webpage etc., property is caused to incur loss.
In another embodiment, after receiving the link identification from client, the above method can also include such as
Lower operation.
Firstly, storing and updating the attribute information of link identification, the attribute information of link identification includes receive number, receives
At least one of time, merchandise display showing interface duration, commodity deal message.
For example, user has checked corresponding commodity using link identification, then can believe in the personal account correlation of the user
This is recorded in breath checks operation.The information such as duration, the time whether bought, bought are checked further, it is also possible to record.
Then, the attribute information of link identification is analyzed, to determine information recommendation effect and corresponding with the link identification
User preferences.
Specifically, the information such as the number that can be used above-mentioned link identification, the time whether bought or bought carry out
Statistical analysis, to obtain the hobby portrait of the user.
The information recommendation method that the embodiment of the present disclosure provides, convenient for generating personalized recommendation according to the hobby portrait of user
Information.Alternatively, filtering out the high user of conclusion of the business success rate from multiple users for specific product, and Products Show is carried out,
Help to promote recommendation effect.
In a specific embodiment, generating the first recommendation information identified for designated user may include grasping as follows
Make.
Firstly, obtaining the historical transactional information of designated user's mark.
Then, Recommendations are determined based on historical transactional information.As which product once had purchased in user's history, if
There is also the higher products of similar or cost performance, if there is the product etc. to match.
Then, the first recommendation information is generated based on Recommendations.
Fig. 5 diagrammatically illustrates the schematic diagram of the user preferences according to the embodiment of the present disclosure.
As shown in figure 5, therefore the mobile phone application that Guo Mr. X uses its cell-phone number to log in XX bank as user name takes
It is engaged in device such as having purchased XX fund in the recent period there are the historical trading relevant information of Guo Mr. X, closing time is morning, consumption
Ability is strong etc..In addition, some account attributes information of Guo Mr. X can also be inquired or be stored with to server end, as remaining sum whether
Abundance etc..Server can analyze out some hobbies of Guo Mr. X based on these historical trading relevant informations etc..For example, bank
Hobby buys short-term fund product when current remaining sum is more, and the success rate that buy product in the morning is more high than at night.These users happiness
Good information facilitates server end and recommends to have more value product for the user to client.
The information recommendation method that the embodiment of the present disclosure provides, searches link information by link identification, is conducive to count
Checked the indexs of correlation such as the product identification, marketing code name, event code name of product.It can further be united by above-mentioned index of correlation
It counts short message marketing and recommends validity, income effect etc., update related marketing proposed algorithm for iteration and Data safeguard is provided.
Another aspect of the present disclosure provides a kind of information recommendation method by client executing, client and server
Communication connection.
Fig. 6 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure.
As shown in fig. 6, the above method may include operation S601~operation S607.
In operation S601, receives and show the second recommendation information, wherein the second recommendation information is generated by server end
, the information attribute value including link identification and commodity, link identification has corresponding link information, and link information is for jumping
Go to the merchandise display interface of commodity.
In the present embodiment, link information corresponding with link identification can store in server end, can't directly send out
Give client.Therefore, user can not include link information in the recommendation information that client is seen.User needs using chain
It connects information and searches the web page interlinkage etc. that can jump to specific webpage from server end.
In operation S603, user's operation is received.
User's operation includes but is not limited to: click, sliding, long-pressing or dragging etc..
Link identification is obtained in response to user's operation in operation S605.For example, the display interface that user applies in short message
Middle click or the long-pressing link identification, to replicate the link identification.
In operation S607, link identification is sent to server end, so that server end determines user based on link identification
The merchandise display interface of required commodity.
Fig. 7 diagrammatically illustrates the flow chart of the information recommendation method according to another embodiment of the disclosure.
As shown in fig. 7, the above method can also include operation S701: being linked executing operation S607 to server end transmission
After mark, receives and show the merchandise display interface information from server end.
For example, first applies after receiving the merchandise display interface information from server end, commodity are directly carried out
It shows.In another example web page interlinkage is sent to client by server end, client be automatically based upon browser etc. jump to it is corresponding
Webpage and progress merchandise display.
In addition, in order to promote the convenient degree that user carries out commodity purchasing.The disclosure additionally provides method as follows.Visitor
Family end is equipped with the first application and the second application.
Correspondingly, show that the second recommendation information may include: to show the second recommendation information in the second application.For example, In
The second recommendation information is shown in short message application.
Accordingly, in response to user's operation, obtaining link identification may include operating as follows.
Firstly, being directed to the user's operation of the second recommendation information in response to user, the first application is switched to.For example, connection mark
Know or second recommendation information can have Ultra link attribute, is directly linked to the first application.User clicks the second recommendation information
Or in which link identification when, jump to the first application.
Then, first application the second recommendation information of identification, to obtain link identification.For example, the first application is based on default rule
Then identify in the second recommendation information whether include link identification.If link identification is 6 bit digitals, then the first application can identify
Continuous 6 bit digital in second recommendation information.In another example the start bit of link identification is specific character, then the first application can be with
Identify specified numeric string in the second recommendation information with specific character starting.
In addition, after the first application identifies link identification the chain can be directly displayed in the display interface of the first application
Connect mark.Alternatively, it is also possible to be the first application of backstage unlatching, and link identification is sent to automatically by server end by the first application
It is searched, with the corresponding link information of determination；Then the link information that server end is sent to client is received.
In another embodiment, to server end send link identification include: first apply obtain link identification it
Afterwards, link identification is sent to server end.
Fig. 8 diagrammatically illustrates the schematic diagram that link information is shown in the first application according to the embodiment of the present disclosure.
As shown in figure 8, the upper figure of Fig. 8 is that XX bank passes through short message applied to 8 a.m. on July 10, pass through number
106XX0245XXX has sent birthday greeting short message to Guo Mr. X, and recommends a finance product.Wherein, short password:35XX12For hyperlink, the first application is linked to.After user clicks the hyperlink, first applies and is starting from the background and identifying
Short password35XX12.Short password is sent to server end by the first application, and server end is sent to visitor after being matched to link information
Family end.Client shows the information as shown in Fig. 8 following figure: your short password 35XX12 is that the exclusive selected financing recommended to you produces
Product, you look now at the finance product if necessary, please click " confirmation " button.If client receives user for " really
Recognize " clicking operation of button, then the display interface of above-mentioned link information can be jumped to, automatically to show the finance product.In this way
The degree easy to use of user can effectively be promoted.
Another aspect of the present disclosure provides a kind of information recommending apparatus executed by server end.
Fig. 9 diagrammatically illustrates the block diagram of the information recommending apparatus according to the embodiment of the present disclosure.
As shown in figure 9, the information recommending apparatus 900 may include that first information generation module 910, the first link identification obtain
Modulus block 920, the second information generating module 930 and first information sending module 940.
Wherein, first information generation module 910 is used to instruct in response to recommendation information, generates for designated user's mark
First recommendation information, wherein the first recommendation information includes the information attribute value of link information and commodity, and link information is for jumping
Go to the merchandise display interface of commodity.
First link identification obtains module 920 for obtaining link identification, and link identification is generated based on link information.
Second information generating module 930 is used to replacing link identification into link information, generates the second recommendation information.
First information sending module 940 is used to send the second recommendation information to the corresponding client of user identifier.
In addition, the information recommending apparatus 900 can also include link identification receiving module, link information determining module and exhibition
Show information sending module.
Wherein, link identification receiving module is for receiving the link identification from client, wherein client is equipped with the
One application, link identification are via the first application input.
Link information determining module is used in response to link identification, it is determined whether is existed and corresponding with link identification is linked letter
Breath.
Show that information sending module is used for if there is link information corresponding with link identification, then to client send chain
Connect the merchandise display interface information of information corresponding goods.
In addition, the information recommending apparatus 900 can also include mark in order to promote useful rate of the recommendation information relative to user
Know attribute update module and hobby determining module.
Wherein, identity property update module is used to store and update the attribute information of link identification, the attribute of link identification
Information includes at least one of receive number, receiving time, merchandise display showing interface duration, commodity deal message.
Hobby determining module is used to analyze the attribute information of link identification, to determine information recommendation effect and link mark with this
Sensible corresponding user preferences.
Another aspect of the present disclosure provides a kind of information recommending apparatus by client executing.
Figure 10 diagrammatically illustrates the block diagram of the information recommending apparatus according to another embodiment of the disclosure.
As shown in Figure 10, which may include: information display module 1010, operation receiving module
1020, the second link identification obtains module 1030 and link identification sending module 1040.
Wherein, information display module 1010 is for receiving and showing the second recommendation information, wherein the second recommendation information is by taking
It is engaged in what device end generated, the information attribute value including link identification and commodity, link identification has corresponding link information, link
Information is used to jump to the merchandise display interface of commodity.
Operation receiving module 1020 is for receiving user's operation.
Second link identification obtains module 1030 and is used to obtain link identification in response to user's operation.
Link identification sending module 1040 is used to send link identification to server end, so that server end is based on link
Identify the merchandise display interface of commodity needed for determining user.
It should be noted that the embodiment of each module/unit etc. in device section Example, the technical issues of solving,
The function of realization and the technical effect reached respectively with the embodiment of corresponding step each in method section Example, solution
Certainly the technical issues of, the function of realization and the technical effect that reaches are same or like, and this is no longer going to repeat them.
The information recommending apparatus that the disclosure provides replaces the corresponding web page in short message to link using link identifications such as short passwords
To the product recommended in short message.Bank application software automatically can know shear plate content according to short password generated rule
Not and extract short password.Wherein bank application software can authenticate short password whether be bank server end the short password of marketing short message
Generating means generate, such as whether there are matching results.If short password is the short password generated dress of marketing short message at bank server end
Generation is set, bank application software automatic jumps to the corresponding marketing page by short password again, shows to user interested detailed
Business tine.At least partly solve the problems, such as that short message marketing website links be easy to cause user to lose in the presence of easily counterfeit.
Any number of or in which any number of at least partly function in module according to an embodiment of the present disclosure, unit
It can be realized in a module.It can be split according to any one or more in the module of the embodiment of the present disclosure, unit
It is divided into multiple modules to realize.It can be at least by portion according to any one or more in the module of the embodiment of the present disclosure, unit
Ground is divided to be embodied as hardware circuit, such as field programmable gate array (FPGA), programmable logic array (PLA), system on chip, base
The system in system, encapsulation, specific integrated circuit (ASIC) on plate, or can be by carrying out times that be integrated or encapsulating to circuit
The hardware or firmware of what other rational method realizes, or with any one in three kinds of software, hardware and firmware implementations
Kind or several appropriately combined realized with wherein any.Alternatively, according to one in the module of the embodiment of the present disclosure, unit or
It is multiple to be at least implemented partly as computer program module, when the computer program module is run, can execute
Corresponding function.
For example, first information generation module 910, the first link identification obtain module 920, the second information generating module 930
May be incorporated in a module with any number of in first information sending module 940 realize or it is therein any one
Module can be split into multiple modules.Alternatively, at least partly function of one or more modules in these modules can be with
At least partly function of other modules combines, and realizes in a module.In accordance with an embodiment of the present disclosure, the first information is raw
It is obtained in module 920, the second information generating module 930 and first information sending module 940 at module 910, the first link identification
At least one can at least be implemented partly as hardware circuit, such as field programmable gate array (FPGA), programmable patrol
Array (PLA), system on chip, the system on substrate, the system in encapsulation, specific integrated circuit (ASIC) are collected, or can be passed through
The hardware such as any other rational method that is integrated or encapsulating or firmware are carried out to realize to circuit, or with software, hardware and
Any one in three kinds of implementations of firmware several appropriately combined is realized with wherein any.Alternatively, the first information generates
Module 910, the first link identification obtain in module 920, the second information generating module 930 and first information sending module 940
At least one can at least be implemented partly as computer program module, can be with when the computer program module is run
Execute corresponding function.
Figure 11 diagrammatically illustrates the block diagram of the electronic equipment according to the embodiment of the present disclosure.Electronic equipment shown in Figure 11
An only example, should not function to the embodiment of the present disclosure and use scope bring any restrictions.
It as shown in figure 11, include processor 1101 according to the electronic equipment of the embodiment of the present disclosure 1100, it can be according to depositing
It stores up the program in read-only memory (ROM) 1102 or is loaded into random access storage device (RAM) from storage section 1108
Program in 1103 and execute various movements appropriate and processing.Processor 1101 for example may include general purpose microprocessor (example
Such as CPU), instruction set processor and/or related chip group and/or special microprocessor (for example, specific integrated circuit (ASIC)),
Etc..Processor 1101 can also include the onboard storage device for caching purposes.Processor 1101 may include for executing
According to single treatment unit either multiple processing units of the different movements of the method flow of the embodiment of the present disclosure.
In RAM 1103, it is stored with electronic equipment 1100 and operates required various programs and data.Processor 1101,
ROM 1102 and RAM 1103 is connected with each other by bus 1104.Processor 1101 is by executing ROM 1102 and/or RAM
Program in 1103 executes the various operations of the method flow according to the embodiment of the present disclosure.It is noted that program can also deposit
Storage is in one or more memories in addition to ROM 1102 and RAM 1103.Processor 1101 can also be by executing storage
Program in one or more memories executes the various operations of the method flow according to the embodiment of the present disclosure.
In accordance with an embodiment of the present disclosure, electronic equipment 1100 can also include input/output (I/O) interface 1105, input/
Output (I/O) interface 1105 is also connected to bus 1104.Electronic equipment 1100 can also include be connected to I/O interface 1105 with
It is one or more in lower component: the importation 1106 including keyboard, mouse etc.；Including such as cathode-ray tube (CRT), liquid
The output par, c 1107 of crystal display (LCD) etc. and loudspeaker etc.；Storage section 1108 including hard disk etc.；And including all
The communications portion 1109 of such as network interface card of LAN card, modem.Communications portion 1109 via such as internet net
Network executes communication process.Driver 1110 is also connected to I/O interface 1105 as needed.Detachable media 1111, such as disk,
CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 1110, in order to from the meter read thereon
Calculation machine program is mounted into storage section 1108 as needed.
In accordance with an embodiment of the present disclosure, computer software journey may be implemented as according to the method flow of the embodiment of the present disclosure
Sequence.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer readable storage medium
Computer program, which includes the program code for method shown in execution flow chart.In such implementation
In example, which can be downloaded and installed from network by communications portion 1109, and/or from detachable media
1111 are mounted.The computer program by processor 1101 execute when, execute limited in the system of the embodiment of the present disclosure it is upper
State function.In accordance with an embodiment of the present disclosure, system as described above, unit, module, unit etc. can pass through computer
Program module is realized.
The disclosure additionally provides a kind of computer readable storage medium, which can be above-mentioned reality
It applies included in equipment/device/system described in example；Be also possible to individualism, and without be incorporated the equipment/device/
In system.Above-mentioned computer readable storage medium carries one or more program, when said one or multiple program quilts
When execution, the method according to the embodiment of the present disclosure is realized.
In accordance with an embodiment of the present disclosure, computer readable storage medium can be non-volatile computer-readable storage medium
Matter, such as can include but is not limited to: portable computer diskette, hard disk, random access storage device (RAM), read-only memory
(ROM), erasable programmable read only memory (EPROM or flash memory), portable compact disc read-only memory (CD-ROM), light
Memory device, magnetic memory device or above-mentioned any appropriate combination.In the disclosure, computer readable storage medium can
With to be any include or the tangible medium of storage program, the program can be commanded execution system, device or device use or
Person is in connection.For example, in accordance with an embodiment of the present disclosure, computer readable storage medium may include above-described
One or more memories other than ROM 1102 and/or RAM 1103 and/or ROM 1102 and RAM 1103.
It will be understood by those skilled in the art that the feature recorded in each embodiment and/or claim of the disclosure can
To carry out multiple combinations and/or combination, even if such combination or combination are not expressly recited in the disclosure.But these
The purpose that embodiment is merely to illustrate that, and be not intended to limit the scope of the present disclosure.Although each respectively describing above
Embodiment, but it is not intended that the measure in each embodiment cannot be advantageously combined use.The scope of the present disclosure is by institute
Attached claim and its equivalent limit.Do not depart from the scope of the present disclosure, those skilled in the art can make a variety of substitutions and
Modification, these alternatives and modifications should all be fallen within the scope of the disclosure.
Claims (12)
1. a kind of information recommendation method executed by server end, the server end are connect with client communication, the method
Include:
It is instructed in response to recommendation information, generates the first recommendation information for designated user's mark, wherein first recommendation
Breath includes the information attribute value of link information and commodity, and the link information is used to jump to merchandise display circle of the commodity
Face；
Link identification is obtained, the link identification is generated based on the link information；
The link identification is replaced into the link information, generates the second recommendation information；And
Second recommendation information is sent to the corresponding client of the user identifier.
2. according to the method described in claim 1, wherein:
Mapping relations between the server end storage link information and link identification；And
The acquisition link identification includes: to determine link identification according to the link information and the mapping relations.
3. according to the method described in claim 1, further include: described second is being sent to the corresponding client of the user identifier
After recommendation information,
Receive the link identification from the client, wherein the client is equipped with the first application, the link mark
Know for via the first application input；
In response to the link identification, it is determined whether there is link information corresponding with the link identification；And
If there is link information corresponding with the link identification, then the link information is sent to the client and correspond to quotient
The merchandise display interface information of product.
4. according to the method described in claim 3, further include: after receiving the link identification from client,
The attribute information of the link identification is stored and updates, the attribute information of the link identification includes receive number, receives
At least one of time, merchandise display showing interface duration, commodity deal message；And
The attribute information of the link identification is analyzed, to determine information recommendation effect and user corresponding with link identification happiness
It is good.
5. according to the method described in claim 1, wherein, described generate is directed to the first recommendation information packet that designated user identifies
It includes:
Obtain the historical transactional information of designated user's mark；
Recommendations are determined based on the historical transactional information；And
The first recommendation information is generated based on the Recommendations.
6. a kind of information recommendation method by client executing, the client and server communication connection, the method packet
It includes:
It receives and shows the second recommendation information, wherein second recommendation information is generated by the server end, including chain
The information attribute value of mark and commodity is connect, the link identification has corresponding link information, and the link information is for jumping
Go to the merchandise display interface of the commodity；
Receive user's operation；
In response to the user's operation, link identification is obtained；And
The link identification is sent to the server end, so that the server end determines user based on the link identification
The merchandise display interface of required commodity.
7. according to the method described in claim 6, further include: after sending the link identification to the server end, connect
It receives and shows the merchandise display interface information from the server end.
8. according to the method described in claim 6, wherein:
The client is equipped with the first application and the second application；
The second recommendation information of the displaying includes: to show second recommendation information in the second application；
It is described in response to the user's operation, obtaining link identification includes:
It is directed to the user's operation of second recommendation information in response to user, switches to the first application；And
First application identifies second recommendation information, to obtain the link identification.
9. according to the method described in claim 6, wherein, described to send the link identification to the server end include: institute
It states first to apply after obtaining the link identification, the link identification is sent to the server end.
10. a kind of information recommending apparatus, comprising:
First information generation module generates the first recommendation for designated user's mark for instructing in response to recommendation information
Breath, wherein first recommendation information includes the information attribute value of link information and commodity, and the link information is for jumping
To the merchandise display interface of the commodity；
First link identification obtains module, and for obtaining link identification, the link identification is generated based on the link information；
Second information generating module generates the second recommendation information for the link identification to be replaced the link information；And
First information sending module, for sending second recommendation information to the corresponding client of the user identifier.
11. a kind of information recommending apparatus, comprising:
Information display module, for receiving and showing the second recommendation information, wherein second recommendation information is given birth to by server end
At, the information attribute value including link identification and commodity, the link identification has corresponding link information, the link
Information is used to jump to the merchandise display interface of the commodity；
Receiving module is operated, for receiving user's operation；
Second link identification obtains module, for obtaining link identification in response to the user's operation；And
Link identification sending module, for sending the link identification to the server end, so that the server end group
The merchandise display interface of commodity needed for user is determined in the link identification.
12. a kind of electronic equipment, comprising:
One or more processors；
Storage device, for storing executable instruction, the executable instruction is realized when being executed by the processor according to power
Benefit require any one of 1~9 described in method.
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| CN201910703320.6A CN110399561B (en) | 2019-07-31 | 2019-07-31 | Information recommendation method, information recommendation device and electronic equipment |
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| CN114071382A (en) * | 2021-11-16 | 2022-02-18 | 中国银行股份有限公司 | Message sending method and device |
| CN114071382B (en) * | 2021-11-16 | 2023-05-02 | 中国银行股份有限公司 | Message sending method and device |
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