CN110378728A - A kind of moving advertising plateform system - Google Patents
A kind of moving advertising plateform system Download PDFInfo
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- CN110378728A CN110378728A CN201910613549.0A CN201910613549A CN110378728A CN 110378728 A CN110378728 A CN 110378728A CN 201910613549 A CN201910613549 A CN 201910613549A CN 110378728 A CN110378728 A CN 110378728A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0248—Avoiding fraud
Abstract
The invention belongs to advertisement putting field, and in particular to a kind of moving advertising plateform system.In order to solve the problems, such as it is existing it is complicated for operation, need professional technique and data are easy to fake, the invention proposes a kind of easy to operate, layman conveniently upper hand and the moving advertising plateform system with duplicate removal and anti-cheating function.To achieve the goals above, the invention is the technical scheme adopted is that a kind of mobile platform ad system, comprising: console module and official website foreground module；The console module includes customer management module, access-in management, data statistics, financial statistics management and tool；The official website foreground module includes client enrollment and client's access；The customer management module is mainly used for upstream and downstream client and creates background system related information and account, is able to carry out corresponding association when the main dispensing different product of same advertisement or identical channel distribute different advertisements in statistics.
Description
Technical field
The invention belongs to advertisement putting field, and in particular to a kind of moving advertising plateform system.
Background technique
Moving advertising platform currently on the market is complicated for operation, needs to deposit in terms of certain professional technique and data statistics
In loophole, do not have anti-cheating ability yet.
Summary of the invention
In order to solve the problems, such as it is above-mentioned it is complicated for operation, need professional technique and data to be easy to fake, the present invention
It creates and proposes a kind of easy to operate, layman conveniently upper hand and the moving advertising platform with duplicate removal and anti-cheating function
System.
To achieve the goals above, the invention is the technical scheme adopted is that a kind of mobile platform ad system, packet
It includes: console module and official website foreground module；The console module includes customer management module, access-in management, data statistics, wealth
Business statistical management and tool；The official website foreground module includes client enrollment and client's access；The customer management module
Be mainly used for upstream and downstream client and create background system related information and account, in statistics the main dispensing different product of same advertisement or
Person's identical channel is able to carry out corresponding association when distributing different advertisements；The meaning of the tool queries is flat in advertiser-
When platform-channel carries out interface differential technique, whether artificial means measuring technology interface and corresponding setting are correct, and whether data connect
It is logical, in order to observe whether the track of a data in data channel is connected to；The meaning of the official website foreground module is
Downstream client can independently carry out launching advertisement and settling accounts advertisement in platform official website launching data, this is also a system platform
Perfect result.
Preferably, the access-in management includes advertisement access, channel access, launches management, pre- click setting.
Preferably, the advertisement access includes advertisement retrieval and parameter setting, the parameter setting includes advertisement
Main drop-down selection, advertised name, unit price, modality for co-operation, terminal, whether DSP business, UV re-scheduling, show report under connection, APP
It carries URL, advertiser's duplicate removal URL, report advertiser URL, reporting schemes, call back scheme callback or fixing address, readjustment
Parameter name adjusts back the successfully setting such as return value, secondary readjustment；Advertiser's drop-down is selected as advertiser in customer account management
Prestored information, including platform creation and client official website creation, and client official website create information, client can be in client official
Autonomous operation advertisement accesses project in net account.
Preferably, readjustment is to be determined as the capital readjustment of activation to platform the click request in 24-72 hours；In order to
The activation that saving background server pressure is set to 72 hours adjusts back the readjustment to channel, more than 72 hours all no longer to channel, but
It is to take readjustment delay time customized to be no longer than 10 days；Advertiser and channel readjustment need to do re-scheduling processing.
Preferably, the working method of advertiser URL are as follows: A server reports, in the case where filling in advertiser and reporting URL and APP
It in the case where carrying URL, reports URL to carry out data transmission by advertiser, then downloads APP activation by APP and download URL reality
It is existing；And B client reports, and only fills in advertiser and reports URL, i.e. the transmission of data and the downloading of APP activation is all by one
Technical interface is realized.
Preferably, the working method of re-scheduling are as follows: advertiser provides an APP re-scheduling interface, with the mobile device of user
After id requests re-scheduling interface, the return value whether downloaded accordingly can be returned to, platform or media value are needed to not downloading
The user for crossing APP carries out advertisement dispensing；Re-scheduling interface synchronization will exactly be thrown the treating method of re-scheduling interface by platform
The media put.
Preferably, the square modus operandi of readjustment are as follows: channel reports request first, and platform interface receives channel request data,
Then data are reported by advertiser's request interface by advertiser according to advertiser's technical parameter format；Advertiser is according to receiving
Click parameter, matched according to the activation database of oneself with click data is reported, after matching by request data adjust back to
Advertising platform, platform are connected to callback data and return to the correct return value of reception to advertiser, while according to the readjustment ginseng received
Number finds channel click data, then carries out channel readjustment to corresponding callback data；Readjustment parameter mainly will click on data-link
In callback carry out system request or splice callback data parameter according to fixed loopback address format, then request
To reach readjustment purpose.
Preferably, the dispensing management includes that online offline, test, duplication and son are launched, described is online offline
It can individually launch and carry out offline operation, online link receives to show or click can normally be reported to client's correspondence and connect
Mouthful, advertisement readjustment can determine according to clicking, and return to the dispensing link of corresponding channel；Offline, corresponding dispensing does not receive corresponding
Displaying, click data, advertisement main interface also no longer receives corresponding displaying and click data, but adjusts back by dropping apparatus
Whether readjustment and delay how long adjust back limitation；The purpose that the son is launched is channel small for multiple amounts, it is not necessary to be increased
Sub- dispensing can be increased when individually launching link, the small channel of several amounts is subjected to integration dispensing, that is, launch main
Id does not change, but sub- id changes, and can thus distinguish data；Or when carrying out pre- click dispensing, sub- dispensing can be clicked
Setting, the conversion ratio for click activation to existing dispensing optimize, and pre- click function needs first to increase sub- channel setting.
Preferably, the dispensing management includes advertisement daily paper module, channel daily paper module, secondary callback module and anti-
Cheating module.
Preferably, anti-the determination method of cheating module is, when motor repetitive rate is idfa the imei equipment clicked
Id repetitive rate is judged to practising fraud high-risk channel 20% or so, needs manually to suspend this channel, passes through to understand and knows
It is determining offline or is restoring after situation；When ip repetitive rate is judged to practising fraud high-risk channel 40% or more, manually will need
This channel pause, by determining offline or restoring after understanding actual knowledge situation；As the ip and the practical ip that activates of click
It is normal range (NR) 20% or so, if the click data beyond this range is the high-risk channel of cheating, needs this channel manually
Pause, by determining offline or restoring after understanding actual knowledge situation；It is a wide in range for clicking the average time of activation
Range all calculates normal dispensing, since system statistics clicked activationary time less than 10 seconds and were greater than generally in 24 hours
One hour accounting increases if it is less than 10 seconds accountings, is then technological means brush amount；It is increased if it is greater than 1 hour accounting,
Then data are kidnapped for technological means.
The utility model has the advantages that (1) simplifies process for using, relevant operation personnel are easier upper hand for the invention；(2) increase template
Docking, improves efficiency non-technical personnel use, reduces the testing time；(3) the general data monitoring of secondary returning reconciliation increases
The clearing form of the market demand precisely counts；(4) anti-cheating improves the screening capacity of problem data or problem channel, so
It is not equal to the anti-cheating of industry data monitoring again afterwards, is developed fully according to advertiser's technical need: the miss data in (5) tool
Batch callback function can in batches will return data template because of data back caused by advertiser's reason or itself backstage reason
It adjusts, improves the working efficiency that miss data is given for change；(6) background state monitors, and data loss prevents in advance.
Detailed description of the invention
Fig. 1: moving advertising plateform system structural schematic diagram
Specific embodiment
The overall logic of the system are as follows: data request platform interface by channel by showing, clicking to report, after platform reception
Advertiser is reported to after carrying out duplicate removal, conversion to the data reported；After advertiser determines that this is reported effectively to activate, number will be activated
It adjusts back according to by platform interface to platform, duplicate removal, button amount request channel interface again after platform receives readjustment, and data are adjusted back to canal
Road.
A kind of mobile platform ad system, comprising: console module and official website foreground module；The console module includes visitor
Family management module, access-in management, data statistics, financial statistics management and tool；The official website foreground module includes client's note
Volume and client's access；The customer management module is mainly used for upstream and downstream client and creates background system related information and account,
Corresponding association is able to carry out when the main dispensing different product of same advertisement or identical channel distribute different advertisements in this way in statistics；
The meaning of the tool queries is when advertiser-platform-channel carries out interface differential technique, artificial means measuring technology
Whether interface and corresponding setting correct, and whether data are connected to, in order to observe a data in data channel track whether
Connection；The meaning of the official website foreground module be upstream and downstream client can independently be carried out in platform official website launch advertisement and
It settles accounts advertisement and launches data, this is also the perfect result of system platform.
The customer management module includes advertisement main plate and media outlets plate, and the advertisement main plate is applicable in
In newly-increased advertisement main information；Advertisement master list is firstly generated, can be increased newly in list, be checked, edit, deleting, exporting advertiser
Information, and screening of having ready conditions can be carried out to platform client according to screening conditions.In addition advertiser registers in official website login interface
Information needs to be synchronized to advertisement main information here；The media outlets plate is suitable for newly-increased media outlets information, upper medium
Body correlation qualification；Media list is firstly generated, can be increased newly in list, check, edit, deleting, export media information, and energy
Screening of having ready conditions is carried out to platform media according to screening conditions, in addition media are needed to be synchronized in official website login interface registration information
Advertisement main information is here.
The access-in management includes advertisement access, channel access, launches management, pre- click setting.The advertisement connects
Enter including advertisement retrieval and parameter setting, the parameter setting includes that advertiser pulls down selection, advertised name, unit price, cooperation
Mode, terminal, whether DSP business, UV re-scheduling, show report connection, APP downloading URL, advertiser's duplicate removal URL, report advertiser
URL, reporting schemes, call back scheme callback or fixing address, adjust back successfully return value, secondary returning at readjustment parameter name
The setting such as tune；Advertiser's drop-down is selected as the prestored information of advertiser in customer account management, including platform creation and client
Official website creation, and client official website creates information, and client autonomous operation advertisement can access project in the account of client official website.
Readjustment is will to adjust back to what the click request in 24-72 hours was judged to activating to platform；In order to save backstage
The activation that server stress is set to 72 hours adjusts back the readjustment to channel, more than 72 hours all no longer to channel, but readjustment prolongs
The slow time, which is taken, customized to be no longer than 10 days；Advertiser and channel readjustment need to do re-scheduling processing.
The working method of advertiser URL are as follows: A server reports, in the feelings filled in advertiser URL and APP is reported to download URL
It under condition, reports URL to carry out data transmission by advertiser, then downloads APP activation by APP and download URL realization；And B client
End reports, and only fills in advertiser and reports URL, is i.e. the transmission of data and the downloading of APP activation is all by a technical interface reality
It is existing.
The working method of re-scheduling are as follows: advertiser provides an APP re-scheduling interface, requests re-scheduling with the mobile device id of user
After interface, the return value whether downloaded accordingly can be returned to, platform or media value are needed to the user for not downloading APP
Carry out advertisement dispensing；Platform to the treating method of re-scheduling interface be exactly by re-scheduling interface synchronization to the media to be launched i.e.
It can.
The square modus operandi of readjustment are as follows: channel reports request first, and platform interface receives channel request data, then according to wide
It accuses main technical parameter format and data is reported by advertiser by advertiser's request interface；Advertiser according to the click parameter received,
It is matched according to the activation database of oneself with click data is reported, is adjusted back request data to advertising platform after matching,
Platform is connected to the correct return value of callback data return reception and finds channel to advertiser, while according to the readjustment parameter received
Click data, then channel readjustment is carried out to corresponding callback data；Readjustment parameter mainly will click in data-link
Callback carries out system request or splices callback data parameter according to fixed loopback address format, then requests to reach
To readjustment purpose.
The described channel access includes, channel report show URL, channel report click URL, echo plex mode, callbacks,
Button amount and control amount；The channel, which reports, shows URL, i.e., reports display data simultaneously according to client channel by platform technology
Rule reports URL by present customers, is reported to the interface of client；The channel, which reports, clicks URL, that is, passes through platform technology
It reports click data to click according to client's rule by client simultaneously channel to report URL, be reported to the interface of client；For visitor
Family end and server report rule, it is only necessary to will redirect option choosing and set, selection redirects under advertiser URL and APP
Link is carried, return value jumps for server；The rule of the button amount is first to be tested, test when, to data without
Button amount, then detects data, the false data accounting in detection data, then according to the accounting of false data in sum
It is deducted in.The pre- click setting includes checking, edit and deleting.
The dispensing management includes that online offline, test, duplication and son are launched, it is described it is online it is offline can be independent
Dispensing carries out offline operation, and online link receives to show or click can normally be reported to client's corresponding interface, advertisement readjustment
It can determine according to clicking, return to the dispensing link of corresponding channel；Offline, corresponding dispensing does not receive to show accordingly, click
Data, advertisement main interface also no longer receive corresponding displaying and click data, but adjust back by dropping apparatus whether readjustment
Limitation how long is adjusted back with delay；The purpose that the son is launched is channel small for multiple amounts, it is not necessary to increase and individually launch chain
Sub- dispensing can be increased when connecing, the small channel of several amounts is subjected to integration dispensing, that is, the main id launched does not change, but
It is sub- id variation, can thus distinguishes data；Or when carrying out pre- click dispensing, sub- dropping apparatus can be clicked, to existing
Dispensing click the conversion ratio optimization of activation, pre- click function needs first to increase sub- channel setting.
The dispensing management includes advertisement daily paper module, channel daily paper module, secondary callback module and anti-module of practising fraud.
The determination method of anti-cheating module is, when motor repetitive rate is that idfa the imei equipment id repetitive rate clicked exists
20% or so is judged to practising fraud high-risk channel, needs manually to suspend this channel, by understand know situation after certainly
Fix line or recovery；When ip repetitive rate is judged to practising fraud high-risk channel 40% or more, need manually to suspend this channel,
By determining offline or restoring after understanding actual knowledge situation；When click ip and actually the ip that activates is 20% or so
Normal range (NR) needs manually to suspend this channel, passes through understanding if the click data beyond this range is high-risk channel of practising fraud
It is determining offline or is restoring after knowing situation；The average time for clicking activation is a wide in range range, generally 24
Normal dispensing is all calculated in hour, since system statistics click accounting of the activationary time less than 10 seconds and greater than one hour,
It is increased if it is less than 10 seconds accountings, is then technological means brush amount；It is increased if it is greater than 1 hour accounting, is then technological means
Kidnap data.
Simplify process for using, relevant operation personnel are easier upper hand；Increase template docking, raising is used to non-technical personnel
Efficiency reduces the testing time；The general data monitoring of secondary returning reconciliation increases the clearing form of the market demand, precisely counts；
Anti- cheating improves the screening capacity of problem data or problem channel, is then not equal to the anti-cheating of industry data monitoring again,
Developed fully according to advertiser's technical need: miss data batch callback function in tool will because advertiser's reason or itself
Data template can be adjusted back in batches, improve the working efficiency that miss data is given for change by data back caused by the reason of backstage；Afterwards
Platform condition monitoring, data loss prevent in advance.The preferred embodiment of the invention is described in detail above.
It should be appreciated that those skilled in the art are not necessarily to the design that creative work can be created according to the present invention
Make many modifications and variations.Therefore, all technician in the art are according to the design of the invention in the prior art
On the basis of by the available technical solution of logical analysis, reasoning, or a limited experiment, all should be by claims institute
In determining protection scope.
Claims (10)
1. a kind of mobile platform ad system characterized by comprising console module and official website foreground module；The platform
Module includes customer management module, access-in management, data statistics, financial statistics management and tool；The official website foreground module
It is accessed including client enrollment and client；The customer management module is mainly used for upstream and downstream client and creates background system association letter
Breath and account are able to carry out correspondence when the main dispensing different product of same advertisement or identical channel distribute different advertisements in statistics
Association；The meaning of the tool queries is that artificial means are surveyed when advertiser-platform-channel carries out interface differential technique
It tries technical interface and whether corresponding setting is correct, whether data are connected to, in order to observe the rail of a data in data channel
Whether mark is connected to；The meaning of the official website foreground module is that upstream and downstream client can independently launch in platform official website
Data are launched in advertisement and clearing advertisement, this is also the perfect result of system platform.
2. a kind of mobile platform ad system according to claim 1, which is characterized in that the access-in management includes wide
Accuse access, channel accesses, launch management, pre- click is arranged.
3. a kind of mobile platform ad system according to claim 2, which is characterized in that the advertisement access includes wide
It accuses retrieval and parameter setting, the parameter setting includes, advertiser pulls down selection, advertised name, unit price, modality for co-operation, end
End, whether DSP business, UV re-scheduling, show report connection, APP downloading URL, advertiser's duplicate removal URL, report advertiser URL, on
Report mode, call back scheme callback or fixing address, readjustment parameter name, adjust back successfully return value, it is secondary adjust back etc. set
It sets；Advertiser's drop-down is selected as the prestored information of advertiser in customer account management, including platform creation and client official website wound
It builds, and client official website creates information, client autonomous operation advertisement can access project in the account of client official website.
4. a kind of moving advertising plateform system according to claim 3, which is characterized in that readjustment is in 24-72 hours
Click request be determined as activate will readjustment to platform；It is set to activation in 72 hours in order to save background server pressure to return
Channel is assigned, the readjustment more than 72 hours all no longer gives channel, but adjusts back delay time and want customized to be no longer than
10 days；Advertiser and channel readjustment need to do re-scheduling processing.
5. a kind of moving advertising plateform system according to claim 3, which is characterized in that the working method of advertiser URL
Are as follows: A server reports, and in the case where filling in advertiser URL and APP being reported to download URL, reports URL to carry out by advertiser
Then data transmission downloads APP activation by APP and downloads URL realization；And B client reports, and only fills in advertiser and reports URL,
That is the transmission of data and the downloading of APP activation is realized by a technical interface.
6. a kind of moving advertising plateform system according to claim 4, which is characterized in that the working method of re-scheduling are as follows: wide
One APP re-scheduling interface of main offer is provided, after requesting re-scheduling interface with the mobile device id of user, can return and whether download accordingly
The return value crossed, platform or media value need to carry out advertisement dispensing to the user for not downloading APP；Platform is to re-scheduling
The treating method of interface is exactly by re-scheduling interface synchronization to the media to be launched.
7. a kind of moving advertising plateform system according to claim 4, which is characterized in that the square modus operandi of readjustment are as follows: canal
Road reports request first, and platform interface receives channel request data, then passes through advertiser according to advertiser's technical parameter format
Data are reported advertiser by request interface；Advertiser according to the click parameter received, according to the activation database of oneself with report
Click data is matched, and adjusts back request data to advertising platform after matching, and platform is connected to callback data and is returning to reception just
True return value finds channel click data to advertiser, while according to the readjustment parameter received, then to corresponding readjustment number
According to progress channel readjustment；Readjustment parameter is mainly that the callback that will click in data-link carries out system request or will adjust back number
Splice according to parameter according to fixed loopback address format, then requests to reach readjustment purpose.
8. a kind of moving advertising plateform system according to claim 2, which is characterized in that the dispensing management includes upper
Line is offline, test, duplication and son are launched, and online offline can individually launch carries out offline operation, online link
Receive to show or click can normally be reported to client's corresponding interface, advertisement readjustment can determine according to clicking, and return to corresponding canal
The dispensing in road links；Offline, corresponding dispensing does not receive displaying, click data accordingly, the yet no longer receiving pair of advertisement main interface
The displaying answered and click data, but adjust back by dropping apparatus whether readjustment and delay how long adjust back limitation；The son
The purpose of dispensing is channel small for multiple amounts, it is not necessary to which sub- dispensing can be increased when individually launching link by increasing, and will be counted
A small channel of amount carries out integration dispensing, that is, the main id launched does not change, but sub- id changes, and can thus distinguish number
According to；Or when carrying out pre- click dispensing, sub- dropping apparatus can be clicked, click to existing dispensing the conversion of activation
Rate optimization, pre- click function need first to increase sub- channel setting.
9. a kind of moving advertising plateform system according to claim 2, which is characterized in that the dispensing management includes wide
Accuse daily paper module, channel daily paper module, secondary callback module and anti-module of practising fraud.
10. a kind of moving advertising plateform system according to claim 9, which is characterized in that the judgement side of anti-cheating module
Method is, is judged to practising fraud high-risk canal when motor repetitive rate is idfa the imei equipment id repetitive rate clicked 20% or so
Road needs manually to suspend this channel, by determining offline or restoring after understanding actual knowledge situation；When ip repetitive rate exists
40% or more is judged to practising fraud high-risk channel, needs manually to suspend this channel, by understand know situation after certainly
Fix line or recovery；When click ip and actually the ip that activates 20% or so is normal range (NR), if beyond this range
Click data is high-risk channel of practising fraud, and needs manually to suspend this channel, by offline in decision after understanding actual knowledge situation
Or restore；
The average time for clicking activation is a wide in range range, normal dispensing is all calculated generally in 24 hours, since system is united
Counted the accounting for clicking activationary time less than 10 seconds and greater than one hour, if it is less than 10 seconds accountings increase, then for
Technological means brush amount；It is increased if it is greater than 1 hour accounting, then kidnaps data for technological means.
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| CN113259353A (en) * | 2021-05-13 | 2021-08-13 | 北京有竹居网络技术有限公司 | Information processing method and device and electronic equipment |
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