CN110348943A - Processing method, device, storage medium and the computer equipment of commercial product recommending information - Google Patents
Processing method, device, storage medium and the computer equipment of commercial product recommending information Download PDFInfo
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- CN110348943A CN110348943A CN201910473032.6A CN201910473032A CN110348943A CN 110348943 A CN110348943 A CN 110348943A CN 201910473032 A CN201910473032 A CN 201910473032A CN 110348943 A CN110348943 A CN 110348943A
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- information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Abstract
The invention discloses processing method, device, storage medium and the computer equipments of a kind of commercial product recommending information, it is related to information technology field, main purpose is can reduce the human time's cost spent required for the marketing of shop under line, is able to ascend the marketing efficiency in shop under line.Furthermore it is possible under increase line shop commodity exchange hand, so as to the marketing achievement in shop under increase line, which comprises identification target user try out commodity product features information and behavior characteristic information on probation；According to the product features information and the behavior characteristic information on probation, the corresponding favor information of the target user is determined, or, generating the corresponding commercial product recommending information of the commodity；The favor information or the commercial product recommending information are pushed to the terminal device of the target user.The present invention is suitable for the processing of commercial product recommending information.
Description
Technical field
The present invention relates to information technology fields, processing method, device, storage more particularly to a kind of commercial product recommending information
Medium and computer equipment.
Background technique
In recent years, with the improvement of people ' s living standards and the continuous improvement of people's demand, market under more and more lines
Or shop opens for business therewith under line.In order to improve the selling operation in market, more commodity of marketing out improve the merchandising business in market
Business, market or shop would generally recommend the commodity in shop.
Currently, in the case where customer enters line behind shop, commodity usually from from salesman to customer recommendation shop and its corresponding
Preferential situation constantly excites the desire to buy of customer, promotes the exchange hand of commodity.However, commodity in shop are more, each customer
Purchasing demand it is different, if Recommendations through the above way, the marketing time for needing to spend salesman more causes marketing needs
Human time's higher cost of cost, causes the marketing efficiency in shop under line lower.
Summary of the invention
In view of this, processing method, device, storage medium and computer that the present invention provides a kind of product recommendation information are set
Standby, main purpose is that the product features information and behavioural characteristic of commodity can be tried out based on user, automatically according to the excellent of commodity
Favour information recommendation commodity can reduce the human time's cost spent required for the marketing of shop under line, be able to ascend shop under line
Marketing efficiency.Furthermore it is possible under increase line shop commodity exchange hand, so as to the marketing achievement in shop under increase line.
According to the present invention in a first aspect, providing a kind of processing method of commercial product recommending information, comprising:
Identify that target user tries out the product features information and behavior characteristic information on probation of commodity；
According to the product features information and the behavior characteristic information on probation, determine that the target user is corresponding preferential
Information, or, generating the corresponding commercial product recommending information of the commodity；
The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
Optionally, described according to the product features information and the behavior characteristic information on probation, determine that the target is used
The corresponding favor information in family, comprising:
According to the product features information and the behavior characteristic information on probation, the corresponding shop task dispatching in shop under line
The target user, which is inquired, in grade table tries out the shop task grade that the behavior of the commodity is met, the shop task grade
Table preserves different shop task grades and the corresponding commodity of the different shops task grade try out behavior；
By favor information corresponding to the shop task grade, it is determined as the corresponding favor information of the user, it is described
Also preserve the corresponding favor information of the different shops task grade in shop task grade library.
Optionally, the identification target user tries out the product features information and behavior characteristic information on probation of commodity,
Include:
Equipment is identified using commodity, monitors the electronic article identification label that the target user tries out commodity；
Label is identified based on the electronic article, identifies that the target user tries out the product features information of commodity and tries out
Behavior characteristic information.
Optionally, described that label is identified based on the electronic article, identify that the target user tries out the commodity spy of commodity
Reference breath and behavior characteristic information on probation, comprising:
Label is identified from default mapping table according to the electronic article, inquires the commodity that the target user tries out commodity
Characteristic information, the default mapping table preserve different electronic article identification labels and its corresponding product features information；
The corresponding moving characteristic information of label is identified according to the electronic article, determines that the target user tries out commodity
Behavior characteristic information on probation.
Optionally, described that the corresponding moving characteristic information of label is identified according to the electronic article, determine that the target is used
Try out the behavior characteristic information on probation of commodity in family, comprising:
If the moving characteristic information is mobile number information, the mobile number information is determined as the target and is used
Try out the number information on probation of commodity in family；Or
If the moving characteristic information is mobile duration information, the mobile duration information is determined as the target and is used
Try out the duration information on probation of commodity in family.
Further, after the corresponding commercial product recommending information of the generation commodity, the method also includes:
The favor information and the commercial product recommending information are pushed to the terminal device of the target user.
Optionally, the terminal that the favor information or the commercial product recommending information are pushed to the target user
Equipment, comprising:
Obtain the face information of the target user；
According to the face information and default mapping relations, the contact details of terminal device are inquired, the default mapping is closed
System is according to the mapping relations between the face information and the contact details；
According to the contact details, the favor information or the commercial product recommending information are pushed to the target user
Terminal device.
Further, the end that the favor information or the commercial product recommending information are pushed to the target user
After end equipment, the method also includes:
Receive cash register send favor information acquisition request, the favor information carry user identification information and
The product features information of commodity to be paid；
According to the identification information of the user and the product features information, the corresponding favor information of the user is inquired；
The favor information of inquiry is fed back into the cash register, the cash register is according to the favor information pair
The price paid information of the commodity to be paid carries out reducing processing.
Second aspect according to the present invention provides a kind of processing unit of commercial product recommending information, comprising:
Recognition unit, target user tries out the product features information and behavior characteristic information on probation of commodity for identification；
Determination unit, for determining the target according to the product features information and the behavior characteristic information on probation
The corresponding favor information of user；
Generation unit, for generating the corresponding commercial product recommending information of the commodity；
Push unit, for the favor information or the commercial product recommending information to be pushed to the end of the target user
End equipment.
Optionally, the determination unit includes:
Enquiry module is used for according to the product features information and the behavior characteristic information on probation, the shop pair under line
The target user is inquired in the shop task table of grading answered tries out the shop task grade that the behavior of the commodity is met, institute
State that shop task table of grading preserves different shop task grades and the corresponding commodity of the different shops task grade are on probation
Behavior；
Determining module, for it is corresponding to be determined as the user by favor information corresponding to the shop task grade
The corresponding favor information of the different shops task grade is also preserved in favor information, the shop task grade library.
Optionally, the recognition unit includes:
Monitoring modular monitors the electronic article identification that the target user tries out commodity for identifying equipment using commodity
Label；
Identification module identifies that the target user tries out the commodity of commodity for identifying label based on the electronic article
Characteristic information and behavior characteristic information on probation.
Optionally, the identification module includes:
Submodule is inquired, for identifying label from default mapping table according to the electronic article, the target is inquired and uses
The product features information of commodity is tried out at family, and the default mapping table preserves different electronic article identification labels and its corresponding quotient
Product characteristic information；
It determines submodule, for identifying the corresponding moving characteristic information of label according to the electronic article, determines the mesh
Mark the behavior characteristic information on probation that user tries out commodity.
Optionally, the determining submodule, if being specifically used for the moving characteristic information is mobile number information, by institute
It states mobile number information and is determined as the number information on probation that the target user tries out commodity；Or
If the moving characteristic information is mobile duration information, the mobile duration information is determined as the target and is used
Try out the duration information on probation of commodity in family.
Optionally, the push unit is also used to for the favor information and the commercial product recommending information being pushed to described
The terminal device of target user.
Optionally, the recommendation unit, specifically for obtaining the face information of the target user；Believed according to the face
Breath and default mapping relations, inquire the contact details of terminal device, the default mapping relations be according to the face information and
Mapping relations between the contact details；And according to the contact details, the favor information or the commercial product recommending are believed
Breath is pushed to the terminal device of the target user.
Further, described device further include:
Receiving unit, for receiving the favor information acquisition request of cash register transmission, the favor information carries useful
The product features information of the identification information at family and commodity to be paid；
Query unit, for according to the user identification information and the product features information, inquire the user couple
The favor information answered；
Feedback unit, for the favor information of inquiry to be fed back to the cash register, the cash register according to
The favor information carries out reducing processing to the price paid information of the commodity to be paid.
The third aspect according to the present invention provides a kind of storage medium, and at least one is stored in the storage medium to hold
Row instruction, described execute instruction make processor execute following steps:
Identify that target user tries out the product features information and behavior characteristic information on probation of commodity；
According to the product features information and the behavior characteristic information on probation, determine that the target user is corresponding preferential
Information；
The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
Fourth aspect according to the present invention, provides a kind of computer equipment, including processor, memory, communication interface and
Processor described in communication bus, the memory and the communication interface complete mutual communication by the communication bus,
The memory makes the processor execute following steps for storing an at least executable instruction, the executable instruction:
Identify that target user tries out the product features information and behavior characteristic information on probation of commodity；
According to the product features information and the behavior characteristic information on probation, determine that the target user is corresponding preferential
Information；
The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
The present invention provides processing method, device, storage medium and the computer equipment of a kind of commercial product recommending information, and current
It is compared from commodity of the salesman into customer recommendation shop and its corresponding preferential situation, the present invention enters line in identification target user
When between the commodity in lower shop are on probation, it can identify that the target user tries out the product features information and behavioural characteristic on probation of commodity
Information；It can determine that the target user is corresponding excellent according to the product features information and the behavior characteristic information on probation
The favor information or the commercial product recommending information are pushed to the terminal device of the target user by favour information, so as to
The product features information and behavioural characteristic for trying out commodity based on user can automatically according to the favor information Recommendations of commodity
The human time's cost spent required for the marketing of shop under line is reduced, the marketing efficiency in shop under line is able to ascend.Furthermore it is possible to
The commodity exchange hand in shop under increase line, so as to the marketing achievement in shop under increase line.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow diagram of the processing method of commercial product recommending information provided in an embodiment of the present invention；
Fig. 2 shows a kind of timing diagrams of application scenarios provided in an embodiment of the present invention；
Fig. 3 shows a kind of structural schematic diagram of the processing unit of commercial product recommending information provided in an embodiment of the present invention；
Fig. 4 shows the structural schematic diagram of the processing unit of another commercial product recommending information provided in an embodiment of the present invention；
Fig. 5 shows a kind of entity structure schematic diagram of computer equipment provided in an embodiment of the present invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
As stated in the background art, currently, commodity from salesman to customer recommendation shop and its corresponding preferential feelings usually from
Condition constantly excites the desire to buy of customer, promotes the exchange hand of commodity.However, the purchase of more, each customer of commodity in shop
Demand is different, if Recommendations through the above way, the marketing time for needing to spend salesman more causes marketing to need to spend
Human time's higher cost causes the marketing efficiency in shop under line lower.
It in order to solve the above-mentioned technical problem, can the embodiment of the invention provides a kind of processing method of commercial product recommending information
To be applied to server, as shown in Figure 1, which comprises
101, identification target user tries out the product features information and behavior characteristic information on probation of commodity.
Wherein, the target user can be pre-registered user, the target user can by user terminal to
Server request registration, can also be by registering under line, then will be in the relevant information of target user by the responsible of shop under line
Server is passed to, the embodiment of the present invention is to this without limiting.The target user may be into line under behind shop, under line
The user of shop guidance registration.The target user can provide face information and contact details etc., in addition, institute in registration
Stating target user may be the user for sending commercial product recommending information acquisition request to server by terminal device, the commodity
Recommendation information carries the face information of target user, the server can be identified according to the face information target user into
Enter shop under line.The product features information can be commercial size information, commodity style information or commodity style information etc..
The behavior characteristic information on probation can be number information on probation, duration information on probation etc..Specifically, the commodity can be clothing
Clothes, shoes, Bao Bao, stationery etc..
It should be noted that the electronic article identification label in equipment and commodity can be identified by commodity, described in identification
Target user tries out the product features information and behavior characteristic information on probation of commodity.For example, when the commodity are clothes, in target
When user enters the fitting room in shop under line, the electronic identification label on the clothes identifier and clothes of fitting room can use,
Identify the target user the suit length of clothes on probation, style design and the same style design clothes of examination number, when
It is long etc..In addition, under same line shop can be set one or more commodity it is on probation between, the commodity identification equipment recognizes quotient
Product characteristic information and the behavior characteristic information on probation can be uploaded to the server, and server is online to the target user
Features described above information between at least one commodity in lower shop are on probation carries out Macro or mass analysis.
102, according to the product features information and the behavior characteristic information on probation, determine that the target user is corresponding
Favor information, or, generating the corresponding commercial product recommending information of the commodity.
It should be noted that being directed to the commodity of same product features information, different behavior characteristic informations on probation can be right
Different favor informations, the commodity of different product features information are answered, identical behavior characteristic information on probation can correspond to different
Favor information can also correspond to identical favor information.For example, the clothes that target user descends shop to be tried online has wool big
Clothing, knitting sweater, the number of examination wool overcoat have 3 times, and test point, which is knitted a sweater, 6 times, then the target user descends shop to purchase online
Buy payment wool overcoat favor information can to make a call to 9 foldings, the favor information for buying payment knitting sweater can be make a call to 8 foldings, or
20 yuan of deduction and exemption certificate.The commercial product recommending information may include the product features information of the commodity, the commercial product recommending information
The recommendation information of commodity can be tried out for the target user, or the recommendation of commodity identical as the product characteristics information
Information.The commodity tried out such as user are the red one-piece dress of XX brand, and server-side can recommend the red of XX brand to connect to user
Clothing skirt can also recommend the red one-piece dress of other brands to user.
In embodiments of the present invention, the step 102 specifically: according to the product features information, the behavior on probation
Characteristic information and default favor information matching rule, determine the corresponding favor information of the target user.It is described to preset preferential letter
Ceasing matching rule can be the operation personnel in shop under line or administrative staff according to the corresponding preferential policy of different commodity and examination
Be arranged with behavior, the behavior on probation of user is more, it is corresponding it is preferential can be more, number such as on probation is more, preferential more, examination
It is longer with duration, it is preferential mostly etc., by setting the favor information matching rule, without shop under line marketing personnel in person
For target user's Recommendations and its corresponding preferential situation, it is able to ascend the marketing efficiency in shop under line.
103, the favor information or the commercial product recommending information are pushed to the terminal device of the target user.
For the embodiment of the present invention, the method also includes: the favor information or the commercial product recommending information are pushed
To the terminal device of the target user.For example, server-side only can send the excellent of " 50 yuan " to the terminal device of target user
Favour red packet can only send the recommendation information of " red one-piece dress " to the terminal device of target user, can also give target user
Terminal device send purchase " red one-piece dress " can obtain " 50 yuan " preferential red packet recommendation information.
Further, in order to better illustrate above-mentioned commercial product recommending information processing method process, as to above-mentioned reality
The refinement and extension for applying example, the embodiment of the invention provides several alternative embodiments, but not limited to this, it is specific as follows shown in:
An alternative embodiment of the invention, in order to determine the corresponding favor information of the target user, the step 102
It can specifically include: according to the product features information and the behavior characteristic information on probation, the corresponding shop in shop under line
The target user is inquired in task table of grading and tries out the shop task grade that the behavior of the commodity is met, and the shop is appointed
Business table of grading preserves different shop task grades and the corresponding commodity of the different shops task grade try out behavior；It will
Favor information corresponding to the shop task grade, is determined as the corresponding favor information of the target user, and the shop is appointed
Also preserve the corresponding favor information of the different shops task grade in business grade library.The shop task can be for by probation
The commodity in shop obtain the task of the favor information of commodity under line, for example, shop task can be the task of examination wool overcoat, or
Person tries the task of cashmere sweater, and for same shop task, the corresponding behavioural characteristic on probation of different shop task grades is different, example
Such as, the task ranking score of wool overcoat is tried are as follows: the corresponding favor information of 3 wool overcoats of examination is 9 foldings, tries 8 wool overcoats pair
The favor information answered is 8 foldings etc., and trying the corresponding favor information of 14 wool overcoats is 7 foldings etc..In another example the task dispatching to try on a dress
Fraction are as follows: the red packet that the corresponding favor information of 10 clothes of examination is 50 yuan, trying the corresponding favor information of 12 clothes is 9 foldings, examination
The corresponding favor information of 15 clothes is 7 foldings etc..
Another alternative embodiment of the invention, the identification target user try out commodity product features information and
The step of behavior characteristic information on probation, can specifically include: identifying equipment using commodity, monitors the target user and try out commodity
Electronic article identify label；Label is identified based on the electronic article, identifies that the user tries out the product features letter of commodity
Breath and behavior characteristic information on probation.The commodity identification equipment can identify equipment for clothes, and shoes identify equipment etc., the quotient
Any position can be set in product identification equipment, and the embodiment of the present invention is defined herein.Electronic article identification label can be with
Label is identified for radio frequency electric, for example, can be set when commodity identification equipment is that clothes identifies equipment in fitting room
It fits on column, when the clothes of the target user to be tried enters column on probation by rolling disk, based on the radio frequency on clothes
Electronic identification label can identify tried on a dress garment features information and the behavior characteristic information that tries on a dress.
It should be noted that described identify label based on the electronic article, identify that the user tries out the commodity of commodity
The specific steps of characteristic information and behavior characteristic information on probation may include: to identify that label is reflected from default according to the electronic article
In firing table, the product features information that the user tries out commodity is inquired, the default mapping table is preserved different electronic articles and known
Distinguishing label and its corresponding product features information；The corresponding moving characteristic information of label is identified according to the electronic article, is determined
The target user tries out the behavior characteristic information on probation of commodity.The default mapping table can be sold in shop under line according to
Each commodity product features information and electronic article identification label setting, electronic article identification label can for
On being bound before commodity restocking.
In concrete application scene, if the moving characteristic information is mobile number information, the mobile number information can
Think the number that the electronic article identification label is removed from predeterminated position, usual each commodity are put up at an inn online can be right when spreading frame
A predeterminated position is answered, the behavior characteristic information on probation is number information on probation, then can be true by the mobile number information
It is set to the number information on probation that the target user tries out commodity；If the moving characteristic information is mobile duration information,
The behavior characteristic information on probation is duration information on probation, then the mobile duration information can be determined as the target user
The duration information on probation of commodity on probation.The mobile duration information can identify that label is moved from predeterminated position for the electronic article
What ETAD expected time of arrival and departure and the regression time for reverting to predeterminated position again calculated, specifically, when can be the regression time and remove
Between differential time.
Another alternative embodiment of the invention, in order to which whether monitoring objective user enters shop under line, the step 101
Before, the method also includes: using the face recognition device in shop under line, monitoring shop under line whether there is goal-selling
The face information of user；The face information of goal-selling user if it exists, it is determined that target user enters shop under line.
Yet another alternative embodiment of the invention, it is described to be pushed to the favor information or the commercial product recommending information
The step of terminal device of the target user, can specifically include: obtain the face information of the target user；According to described
Face information and default mapping relations, inquire the contact details of terminal device, and the default mapping relations are according to the face
Mapping relations between information and the contact details；According to the contact details, the favor information or the commodity are pushed away
Recommend the terminal device that information is pushed to the target user.The default mapping relations are bound when can be user's registration, are used
Family can provide face information and contact details in registration, and the contact details can be cell-phone number, the Email Accounts, society of user
It hands over using account information etc..When the target user is the use for sending commercial product recommending information acquisition request by the terminal device
When family, server can be directly using commercial product recommending information acquisition request described in the commercial product recommending information response, to be pushed to
The terminal device of the target user.
Another alternative embodiment again of the invention, in order to enable user in payment for merchandise, is able to use favor information,
The exchange hand for promoting commodity, after the step 103, the method can also include: the preferential letter for receiving cash register and sending
Acquisition request is ceased, the favor information carries the identification information of user and the product features information of commodity to be paid；According to institute
State user identification information and the product features information, inquire the corresponding favor information of the user；By the described excellent of inquiry
Favour information feeds back to the cash register, and the cash register is according to the favor information to the price of the commodity to be paid
Lattice information carries out reducing processing.
As shown in Fig. 2, identifying user after user enters gate by the face recognition device of fitting room, pledging clothes and turn over
Enter column of fitting, can be entered by rolling disk, during clothes enters fitting column, according to the RFID electronics mark on clothes
Label, the garment features that identification user is tried on a dress and the behavioural characteristic to try on a dress, garment features may include apparel size, clothes
Style design etc., user can choose the clothes liked, and be respectively put into Shopping Cart, server according to the stay time of user, and
Purchasing habits, guidance user do shop task, and to like specifying for clothes preferential to enjoy, and user participates in shop task determining
When, shop task can be sent to server participate in request, server can descend the behavior that tries on a dress in shop online according to user,
Favor information is matched for its clothes to be bought, in user's checkout, cash register identifies user institute by cash register scanning device
The clothes of purchase is, and utilizes the preferential of acquisition in user's payment to the favor information that server request user buys clothes
Information is preferential to the progress of bought clothes to reduce, for example, the clothes of user's purchase is xx board black sweater, server is according to user
The number or duration for trying black sweater, the discount for determining that user buys xx board black sweater is to subtract 20 yuan.
Further, as the specific implementation of Fig. 1, the embodiment of the invention provides a kind of processing of commercial product recommending information dresses
It sets, as shown in figure 3, described device can be server-side, or a part of server-side, described device include: that identification is single
Member 31, determination unit 32, generation unit 33 and push unit 34.
The recognition unit 31 can be used for identifying that target user tries out product features information and the behavior on probation spy of commodity
Reference breath.The recognition unit 31 is to identify that target user tries out product features information and the behavior on probation spy of commodity in the present apparatus
The main functional modules of reference breath.
The determination unit 32 can be used for according to the product features information and the behavior characteristic information on probation, really
Determine the corresponding favor information of the target user.The determination unit 32 is in the present apparatus according to the product features information and institute
Behavior characteristic information on probation is stated, determines the main functional modules and nucleus module of the corresponding favor information of the target user.
The generation unit 33 can be used for generating the corresponding commercial product recommending information of the commodity.Generation unit 33 is this
The main functional modules of the corresponding commercial product recommending information of the commodity are generated in device.
The push unit 34 can be used for the favor information or the commercial product recommending information being pushed to the mesh
Mark the terminal device of user.The push unit 34 is to push away the favor information or the commercial product recommending information in the present apparatus
Give the main functional modules of the terminal device of the target user.
For the embodiment of the present invention, in order to determine the corresponding favor information of the target user, the determination unit 32 can
To include: enquiry module and determining module.
The enquiry module specifically can be used for according to the product features information and the behavior characteristic information on probation,
The target user, which is inquired, from the corresponding shop task table of grading in shop under line tries out the shop that the behavior of the commodity is met
Paving task grade, the shop task table of grading preserve different shop task grades and the different shops task grade
Corresponding commodity try out behavior.
The determining module specifically can be used for favor information corresponding to the shop task grade being determined as institute
The corresponding favor information of user is stated, it is corresponding preferential that the different shops task grade is also preserved in the shop task grade library
Information.
In concrete application scene, the recognition unit 31 may include: monitoring modular and identification module.
The monitoring modular can be used for monitoring the commodity that the target user tries out commodity using commodity identification equipment
Electronic identification label.
The identification module can be used for identifying label based on the electronic article, identify that the target user tries out quotient
The product features information and behavior characteristic information on probation of product.
For the embodiment of the present invention, in order to identify the product features information of target user commodity on probation and try out
Behavior characteristic information, the identification module include: inquiry submodule and determining submodule.
The inquiry submodule can be used for identifying that label from default mapping table, inquires institute according to the electronic article
The product features information that user tries out commodity is stated, the default mapping table preserves different electronic article identification labels and its correspondence
Product features information；
The determining submodule can be used for identifying the corresponding moving characteristic information of label according to the electronic article, really
The fixed target user tries out the behavior characteristic information on probation of commodity.
The determining submodule, if being specifically used for the moving characteristic information is mobile number information, by the movement
Number information is determined as the number information on probation that the target user tries out commodity；Or
If the moving characteristic information is mobile duration information, the mobile duration information is determined as the target and is used
Try out the duration information on probation of commodity in family.
Optionally, the push unit 34 is also used to the favor information and the commercial product recommending information being pushed to institute
State the terminal device of target user.
In concrete application scene, the recommendation unit 34 specifically can be used for obtaining the face letter of the target user
Breath；According to the face information and default mapping relations, the contact details of terminal device are inquired, the default mapping relations are root
According to the mapping relations between the face information and the contact details；And according to the contact details, by it is described will be described excellent
Favour information or the commercial product recommending information are pushed to the terminal device of the target user.
For the embodiment of the present invention, described device further include: receiving unit 36, query unit 37 and feedback unit 38, such as
Shown in Fig. 4.
The receiving unit 36 can be used for receiving the favor information acquisition request of cash register transmission, the preferential letter
Breath carries the identification information of user and the product features information of commodity to be paid.
The query unit 37 can be used for identification information and the product features information according to the user, inquiry
The corresponding favor information of the user.
The feedback unit 38 can be used for the favor information of inquiry feeding back to the cash register, the receipts
Silver-colored equipment carries out reducing processing according to price paid information of the favor information to the commodity to be paid.
It should be noted that each function involved by a kind of processing unit of commercial product recommending information provided in an embodiment of the present invention
Other corresponding descriptions of module, can be with reference to the corresponding description of method shown in Fig. 1, and details are not described herein.
Based on above-mentioned method as shown in Figure 1, correspondingly, the embodiment of the invention also provides one kind to provide a kind of storage Jie
Matter is stored with an at least executable instruction in the storage medium, and described execute instruction makes processor execute following steps: identification
Target user tries out the product features information and behavior characteristic information on probation of commodity；According to the product features information and the examination
With behavior characteristic information, the corresponding favor information of the target user is determined, or, generating the corresponding commercial product recommending letter of the commodity
Breath；The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
Based on the embodiment of above-mentioned method as shown in Figure 1 and device as shown in Figure 3, the embodiment of the invention also provides one kind
Computer equipment, as shown in figure 5, processor (processor) 41, communication interface (Communications Interface)
42, memory (memory) 43 and communication bus 44.Wherein: processor 41, communication interface 42 and memory 43 pass through
Communication bus 44 completes mutual communication.Communication interface 44, for other equipment such as client or other servers etc.
Network element communication.Processor 41 can specifically execute the correlation in the conversion method embodiment of above-mentioned data for executing program
Step.Specifically, program may include program code, which includes computer operation instruction.Processor 41 may be
Central processor CPU or specific integrated circuit ASIC (Application Specific Integrated
Circuit), or it is arranged to implement one or more integrated circuits of the embodiment of the present invention.
The one or more processors that terminal includes can be same type of processor, such as one or more CPU；?
It can be different types of processor, such as one or more CPU and one or more ASIC.Memory 43, for storing journey
Sequence.Memory 43 may include high speed RAM memory, it is also possible to further include nonvolatile memory (non-volatile
Memory), a for example, at least magnetic disk storage.Program specifically can be used for so that processor 41 executes following operation: identification
Target user tries out the product features information and behavior characteristic information on probation of commodity；According to the product features information and the examination
With behavior characteristic information, the corresponding favor information of the target user is determined；By the favor information or the commercial product recommending
Information is pushed to the terminal device of the target user.
According to the technical solution of the present invention, when can be between the commodity that identification target user enters shop under line be on probation, energy
Enough identify that the target user tries out the product features information and behavior characteristic information on probation of commodity；It can be special according to the commodity
Reference breath and the behavior characteristic information on probation, determine the corresponding favor information of the target user, or, generating the commodity pair
The commercial product recommending information answered sets the terminal that the favor information or the commercial product recommending information are pushed to the target user
It is standby, so as to try out the product features information and behavioural characteristic of commodity based on user, pushed away automatically according to the favor information of commodity
Commodity are recommended, can reduce the human time's cost spent required for the marketing of shop under line, are able to ascend the marketing effect in shop under line
Rate.Furthermore it is possible under increase line shop commodity exchange hand, so as to the marketing achievement in shop under increase line.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
It is understood that the correlated characteristic in the above method and device can be referred to mutually.In addition, in above-described embodiment
" first ", " second " etc. be and not represent the superiority and inferiority of each embodiment for distinguishing each embodiment.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature or at least some of process or unit exclude each other, any group can be used
It closes to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed any
All process or units of method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint right
It is required that, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
Microprocessor or digital signal processor (DSP) realize the processing unit of commercial product recommending information according to an embodiment of the present invention
In some or all components some or all functions.The present invention is also implemented as described herein for executing
Some or all device or device programs (for example, computer program and computer program product) of method.In this way
Realization program of the invention can store on a computer-readable medium, or can have the shape of one or more signal
Formula.Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or with any other shape
Formula provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
Claims (10)
1. a kind of processing method of commercial product recommending information characterized by comprising
Identify that target user tries out the product features information and behavior characteristic information on probation of commodity；
According to the product features information and the behavior characteristic information on probation, the corresponding preferential letter of the target user is determined
Breath, or, generating the corresponding commercial product recommending information of the commodity；
The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
2. the method according to claim 1, wherein described according to the product features information and the row on probation
It is characterized information, determines the corresponding favor information of the target user, comprising:
According to the product features information and the behavior characteristic information on probation, the corresponding shop task table of grading in shop under line
The shop task grade that the behavior that the middle inquiry target user tries out the commodity is met, the shop task table of grading are protected
There are different shop task grades and the corresponding commodity of the different shops task grade try out behavior；
By favor information corresponding to the shop task grade, it is determined as the corresponding favor information of the target user, it is described
Also preserve the corresponding favor information of the different shops task grade in shop task grade library.
3. the method according to claim 1, wherein the commodity that the identification target user tries out commodity are special
Reference breath and behavior characteristic information on probation, comprising:
Equipment is identified using commodity, monitors the electronic article identification label that the target user tries out commodity；
Label is identified based on the electronic article, identifies that the target user tries out the product features information and behavior on probation of commodity
Characteristic information.
4. according to the method described in claim 3, it is characterized in that, described identify label, identification institute based on the electronic article
State product features information and behavior characteristic information on probation that target user tries out commodity, comprising:
Label is identified from default mapping table according to the electronic article, inquires the product features that the target user tries out commodity
Information, the default mapping table preserve different electronic article identification labels and its corresponding product features information；
The corresponding moving characteristic information of label is identified according to the electronic article, determines that the target user tries out the on probation of commodity
Behavior characteristic information.
5. according to the method described in claim 4, it is characterized in that, described identify the corresponding shifting of label according to the electronic article
Dynamic characteristic information determines that the target user tries out the behavior characteristic information on probation of commodity, comprising:
If the moving characteristic information is mobile number information, the mobile number information is determined as the target user and is tried
With the number information on probation of commodity；Or
If the moving characteristic information is mobile duration information, the mobile duration information is determined as the target user and is tried
With the duration information on probation of commodity.
6. the method according to claim 1, wherein it is described generate the corresponding commercial product recommending information of the commodity it
Afterwards, the method also includes:
The favor information or the commercial product recommending information are pushed to the terminal device of the target user.
7. the method according to claim 1, wherein described believe the favor information or the commercial product recommending
Breath is pushed to the terminal device of the target user, comprising:
Obtain the face information of the target user；
According to the face information and default mapping relations, the contact details of terminal device are inquired, the default mapping relations are
According to the mapping relations between the face information and the contact details；
According to the contact details, the favor information or the commercial product recommending information are pushed to the end of the target user
End equipment.
8. a kind of processing unit of commercial product recommending information characterized by comprising
Recognition unit, target user tries out the product features information and behavior characteristic information on probation of commodity for identification；
Determination unit, for determining the target user according to the product features information and the behavior characteristic information on probation
Corresponding favor information；
Generation unit, for generating the corresponding commercial product recommending information of the commodity；
Push unit, for setting the terminal that the favor information or the commercial product recommending information are pushed to the target user
It is standby.
9. a kind of storage medium is stored thereon with computer program, an at least executable instruction is stored in the storage medium,
The processing method for making processor execute such as commercial product recommending information of any of claims 1-7 that executes instruction corresponds to
Operation.
10. a kind of computer equipment, including processor described in processor, memory, communication interface and communication bus, the storage
Device and the communication interface complete mutual communication by the communication bus, and the memory can be held for storing at least one
Row instruction, the executable instruction make the processor execute such as commercial product recommending information of any of claims 1-7
The corresponding operation of processing.
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| CN111275841A (en) * | 2020-01-10 | 2020-06-12 | 郑鑫 | Face recognition sign-in device and method |
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Application publication date: 20191018 |