CN110309351A

CN110309351A - Video image generation, device and the computer system of data object

Info

Publication number: CN110309351A
Application number: CN201810151921.6A
Authority: CN
Inventors: 马春阳
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-02-14
Filing date: 2018-02-14
Publication date: 2019-10-08

Abstract

The video image that the embodiment of the present application discloses data object generates, device and computer system, this method may include: determining target pages, and the target pages are the detail information page of target data objects；By analyzing the information content for including in the detail information page, target material is determined；Video image is generated according to the target material.By the embodiment of the present application, may be implemented that more data objects is allowed to be capable of being propagated in the form of video image for more convenient and quicker.

Description

Video image generation, device and the computer system of data object

Technical field

This application involves data object information processing technology field, more particularly to data object video image generate, Device and computer system.

Background technique

Often there are a large amount of merchandise items in network sale system, each merchandise items can usually correspond to one in detail The feelings page, wherein often show there is bulk information, the title including merchandise items, various description texts, picture, evaluation information, Etc..User can be guided to enter merchandise items details page in several ways, user passes through every letter in browsing details page Breath carries out shopping decision.But due in details page information category it is many and diverse, therefore, it is necessary to occupy user's a large amount of time, and It needs user that there is stronger information discriminating ability, can therefrom get effective information.

In order to enable user obtains richer comprehensive and effective information, the exhibition method of video image becomes current heat Point communication media, and there is the trend for being increasingly becoming mainstream.Specifically, can provide in the homepage of merchandise items for showing The region of video image, for example, " head figure " position etc. of the page, in the region, area shared in the page is usually bigger, It wherein can usually show the representative commodity master map of certain amount (for example, 5), user can be by the region The operations such as the interior sliding for executing left and right, check each master map, alternatively, the automatic carousel of each master map also may be implemented.Wherein, if Certain merchandise items is corresponding with video image, then can also launch the region and be shown, at this point, user is in the area that horizontally slips During domain, it can be found that, by checking this video image, user can be made to obtain including a video image More comprehensively more intuitive information.In addition, since video information belongs to rich media information, the media traditional relative to picture text etc. For information, the characteristics of having and be easy to attract the user's attention, convey more information to user in the short time, therefore, but also quotient The validity of product object detail information gets a promotion.

But the merchandise items in system are large number of, the merchandise items for being capable of providing video image at present are wherein Very small part, and usually require the users such as businessman and shoot special video image, for the details page in merchandise items It is shown in face, so that more merchandise items can not yet be propagated in the form of video image.

Summary of the invention

This application provides the generation of the video image of data object, device and computer system, may be implemented to allow more Data object is capable of being propagated in the form of video image for more convenient and quicker.

This application provides following schemes:

A kind of video image generation method of data object, comprising:

Determine that target pages, the target pages are the detail information page of target data objects；

By analyzing the information content for including in the detail information page, target material is determined；

Video image is generated according to the target material.

A kind of video image generation method of data object, comprising:

The option of operation for inputting target pages link address information is provided, the target pages are target data objects The detail information page；

The target pages link address information will be received and be submitted to server, for by the detail information The information content for including in the page is analyzed, and determines target material, for generating view relevant to the target data objects Frequency image.

A kind of data object information processing method, comprising:

In data object information editing interface, provide for initiating specified data object to generate video image request Option of operation；

After receiving request by the option of operation, the request is submitted to server, is carried in the request The identification information of the specified data object, for by being wrapped in the associated detail information page of the specified data object The information content contained is analyzed, and determines target material, for generating video image relevant to the target data objects.

A kind of data object information processing method, comprising:

Receive the submission of the first client initiates generation video image request to specified data object, carries in the request There is the identification information of the data object；

The associated detail information page is determined according to the identification information of the data object；

Video image is generated according to the target material.

A kind of video image generating means of data object, comprising:

Target pages determination unit, for determining that target pages, the target pages are that the details of target data objects are believed Cease the page；

Content of pages analytical unit, for by analyzing the information content for including in the detail information page, Determine target material；

Video image generation unit, for generating video image according to the target material.

A kind of video image generating means of data object, comprising:

Option of operation provides unit, described for providing the option of operation for inputting target pages link address information Target pages are the detail information page of target data objects；

Address information submits unit, is submitted to server for that will receive the target pages link address information, with For target material being determined, for generation and institute by analyzing the information content for including in the detail information page State the relevant video image of target data objects.

A kind of data object information processing unit, comprising:

Option of operation provides unit, for providing for specified data object in data object information editing interface It initiates to generate the option of operation that video image is requested；

Unit is submitted in request, and after receiving request by the option of operation, the request is submitted to server, The identification information of the specified data object is carried in the request, for by associated to the specified data object The information content for including in the detail information page is analyzed, and determines target material, for generating and the target data objects Relevant video image.

A kind of data object information processing unit, comprising:

Request reception unit, for receiving asking to specified data object initiation generation video image for the first client submission It asks, the identification information of the data object is carried in the request；

Page determination unit, for determining the associated detail information page according to the identification information of the data object；

A kind of computer system, comprising:

One or more processors；And

With the memory of one or more of relational processors, the memory is for storing program instruction, the journey Sequence instruction is performed the following operations when reading execution by one or more of processors:

Video image is generated according to the target material.

According to specific embodiment provided by the present application, this application discloses following technical effects:

By the embodiment of the present application, it can be realized and extracted in effective information from the detail information page of data object Hold, and in this, as target material, generate video image, therefore, it is no longer necessary to which the first user is that the shooting of each data object is special The video of door, may be implemented that more data objects is allowed to be capable of being propagated in the form of video image for more convenient and quicker.

Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the application Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings Obtain other attached drawings.

Fig. 1 is the schematic diagram of system architecture provided by the embodiments of the present application；

Fig. 2 is the flow chart of first method provided by the embodiments of the present application；

Fig. 3 is the schematic diagram at interface provided by the embodiments of the present application；

Fig. 4 is the schematic diagram that video provided by the embodiments of the present application generates result interface；

Fig. 5-1 to 5-3 is video editing interface schematic diagram provided by the embodiments of the present application；

Fig. 6 is the flow chart of second method provided by the embodiments of the present application；

Fig. 7 is the schematic diagram of another system framework provided by the embodiments of the present application；

Fig. 8 is the flow chart of third method provided by the embodiments of the present application；

Fig. 9 is the flow chart of fourth method provided by the embodiments of the present application；

Figure 10 is the schematic diagram of first device provided by the embodiments of the present application；

Figure 11 is the schematic diagram of second device provided by the embodiments of the present application；

Figure 12 is the schematic diagram of 3rd device provided by the embodiments of the present application；

Figure 13 is the schematic diagram of the 4th device provided by the embodiments of the present application；

Figure 14 is the schematic diagram of computer system provided by the embodiments of the present application.

Specific embodiment

Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on Embodiment in the application, those of ordinary skill in the art's every other embodiment obtained belong to the application protection Range.

In the embodiment of the present application, in order to making more data objects (merchandise items etc.) more easily real It is now propagated, is provided a kind of for generating the work of video image for specified data object by way of video image Tool.By the tool, the information content in the issued associated details page of data object can be analyzed, therefrom The effective information content is extracted, and is automatically synthesized as video image.In this way, for first user such as businessman or seller user For, as long as by the link address information of the detail information page of specified data object, or in data object in system ID (can by the tool and the first user backstage get through, allow the first user to pass through relevant first client Etc. can be used in issuing data object into network sale system and be managed the client of editor to data object information Program initiates the specific request for generating video image) etc. identification informations be supplied to the tool, which can be automatically from pass The effective information content is extracted in the detail information page of connection, for example, effective content of text, image content, video clip, Etc., and using this effective information content as target material, it is automatically synthesized as video image.It later, can be by the video Image is added in the correspondence display area of data object details page, or can also be by other approach to this video shadow As being propagated, for example, being issued etc. by social network-i i-platform.In short, by scheme provided by the embodiments of the present application, nothing Video image individually need to be shot for specific data object again, as long as the detail information page info of data object is supplied to this Apply for the tool that embodiment provides, one section of video image can be automatically synthesized, therefore, enable to more data objects all very Convenient realize is propagated by way of video image.

, can be there are many different ways of realization for the angles of product provided for the first user when specific implementation, example Such as, under a kind of way of realization, the independent tool for being used to generate video image, the tool can be provided for the first user Can exist in the form of application program etc., be integrated in other application programs alternatively, can also be.In this product form Under, it may include server section and client part, wherein server portion referring to Fig. 1 for system architecture angle Point be mainly used for executing the operations such as specific content of pages crawl, analysis, generation of video image, and client be then used as it is man-machine Interactive interface exists, and some specific option of operation can be provided for the first user, enables the first user to server The specific request for generating video image is initiated, in addition, the video image in generation can also be supplied to by this client First user carries out the operation such as preview, editor, downloading.Wherein, so-called client can be with independent application program here Form existing for App etc., exist alternatively, can also be in the form of webpage etc., by means of programs such as browsers to the first user Show specific option of operation.After generating specific video image, the first user can be launched this video image to tool In volume grid marketing system in the corresponding page of the data object, in this way, second user (consumer-user, buyer user etc.) is just It can be checked, and can be viewed out of the page corresponding region by the page of second client to the data object This video image.Alternatively, can also propagate video image by other media outlets, including it is published to social network In network, etc..

Below for the first above-mentioned product form, respectively from a variety of different angles, the embodiment of the present application is carried out detailed It is thin to introduce.

Embodiment one

The embodiment one from the angle of server, provides a kind of video image generation method of data object first, ginseng See Fig. 2, this method can specifically include:

S201: determine that target pages, the target pages are the detail information page of target data objects；

When specific implementation, as shown in figure 3, can be provided in the user interface of client for inputting target pages chain ground connection The option of operation such as the input frame of location can be by the data if the first user needs to generate video image for its data object The chained address of the associated detail information page of object is inputted by the option of operation, later, can be grounded the chain Location information is submitted to server, and server can know the detail information page of the data object accordingly.It should be noted that Under this implementation, cross-platform video image may be implemented and generate operation.It is so-called it is cross-platform refer to, the tool is specific May be what some network sale system provided, for example, " day cat ", " Taobao " etc. it is naughty be platform provide, still, if certain first User has also carried out the publication of data object information in other network sale systems, then the work also can be used in first user Tool analyzes the detail information page for the data object issued by other network sale systems, and then generates video shadow Picture.Certainly, it determines that the operation of target pages may not be under other implementations, in the step to be triggered by the first user , but the details page information conduct of some data objects is actively grabbed by technologies such as web crawlers by specific program Target pages, etc..

S202: by analyzing the information content for including in the detail information page, target material is determined；

After determining the corresponding detail information page of target data objects, due to the detail information page of data object In the information content would generally be very many and diverse, information type multiplicity, and there may be some meaningless information, or mutually Duplicate information, etc., therefore, not all content are suitable for being shown in video image.For this purpose, can be with head First the information content in the page is grabbed and analyzed, therefrom determines target material.For example, when specific implementation, Effective information content can be extracted from the information content first, and in this, as the target element for generating video image Material.

Wherein, the multiple types in the detail information page can specifically be grabbed when grabbing the information content in the page The information content of type.For example, the information content of one of type can be content of text, the title including data object, with And some verbal descriptions in specific details text, etc..It is then possible to be extracted in effective text from the content of text Hold.Specifically when extracting effective content of text from the content of text, can also there are many mode, for example, under a kind of mode, Effective content of text can be determined by carrying out semantic analysis to the content of text.Specifically, semantic knowledge can be pre-established Other model can determine wherein which content of text is effective by the semantics recognition to specific content of text, for example, Whether be for characteristic of the data object in terms of certain to be described, or, if belong to for some expression moods or benefit Otherwise the text, etc. of benefit point information, can be used as invalid content mistake if so, can extract as effective content It filters.

For example, for the title of data object, wherein would generally be comprising about the important of data object characteristic etc. Descriptive key message, still, since title is bigger for the influence under scenes such as search, the first user for its When specific data object provides title, may deliberately it increase some meaningless to improve the probability being searched Text, only for the exposure rate for improving data pair.For example, the title text of certain data object is " the trendy Korea Spro's version of 2018 spring and autumns Loosely show the thin surplus in closing waist of lying fallow of cultivating one's moral character and cross knee wind coat housing female ", " 2018 spring and autumns are trendy " therein, " Korea Spro's version is loose ", " showing thin closing waist of cultivating one's moral character ", " leisure ", " knee is crossed in middle surplus " etc., due to being all descriptive letter relevant to the characteristic of the data object Breath, therefore, all can serve as effective Text Feature Extraction and comes out.And about " wind coat housing female " etc., since it is for shopping decision It helps less, therefore, to filter out, not appear in video image.

Another kind extracts effective content of text mode from the content of text and can be, and key word information is provided previously Library, including multiple data entries, in each data entries include a data object class mesh information and at least one is crucial Corresponding relationship between entry.Specifically when carrying out the extraction of effective content of text, the target data objects can be determined first Affiliated target category information, then segments the content of text grabbed, and by word segmentation result and the target class The corresponding each key term of mesh carries out semantic comparison, if certain word segmentation result certain key term phase corresponding with the target classification Matching, then be determined as effective content of text for the key term.

In practical applications, due in network sale system usually can to the keyword that each classification may be used into Row programming count or human intervention, these information, which precipitate, can form a database, for example, for wind coat classification, The keyword that may be used may include Korea Spro's version, loosely, cultivate one's moral character, and stand-up collar, even cap, two-sided, etc..For sweater classification, The keyword that may be used may include: loose, crew neck is thickeied, is cultivated one's moral character, pure wool, etc..In short, each data object class Mesh can correspond to multiple key terms.The key term saved in this database usually has relatively good normalization.This Sample, by the way that the content of text grabbed from the page is segmented, and with the associated key of classification is corresponded in this database Entry carries out semantic comparison, and finally extracts the key term to match semantic in database as in effective text Hold, can make finally the content of text information shown in video image more standardize, avoid the occurrence of some colloquial retouch It states, or expression not enough clearly waits the appearance of content of text.

In addition to extracting effective content of text from the detail information page of data object, the details letter can also be grabbed The image content in the page is ceased, and extracts effective image content from the image content.It is main specifically when extracting effective picture It wants that duplicate removal, the operation such as high-quality picture screening, wherein specifically when carrying out the screening of high-quality picture, can preset can be executed It is above-mentioned to judge whether each picture in the detail information page meets then by way of image analysis for specific screening rule Screening rule.For example, specific screening rule may include:, tone is beautiful, personage is complete etc..Furthermore it is also possible to select not With a variety of different pictures of view, for example, feature, panorama, middle scape will comprising, etc..Furthermore due to the detail information page In may include some by the super large picture existing for forms such as splicing, at this point, this picture directly can not be added to view In frequency image, for this purpose, image analysis can also be carried out to the image content grabbed, data object wherein included is determined And/or then the position where personage according to the position and preset dimension information, has from image content interception Imitate image content.

Furthermore if also including video in the detail information page, this video may be that the first user claps in advance The video taken the photograph, and be added in the detail information page of the data object, the video image in the video and the embodiment of the present application Difference is usually shown in the detail information page body part of data object, and the video shadow in the embodiment of the present application As being usually to be shown in " the head figure " of data object homepage or the first-class region of version, it is generally the case that select certain in user When data object is browsed, it can be first into data object homepage, namely " commodity " corresponding page, it is most upper in the homepage The version head region of side, just belongs to " head figure " display area of data object, the video image generated in the embodiment of the present application will It shows in the area, certainly, other master maps of data object may be shown by way of carousel in the region； In addition, primarily can be used for selecting specific required specifications parameter etc. in data object homepage, and executes and " shopping is added The operation such as vehicle ", " buying immediately ".And when user needs to further appreciate that the details of data object, then can pass through by " commodity " page such as slides to the right at the modes, enters " details " corresponding page, which is exactly detailed described in the embodiment of the present application Feelings information page, wherein may include various content of text, in addition image content is also possible that video content.Wherein, for Introduction has been carried out in content of text and image content above, can therefrom extract effective content of text and/or effectively figure Piece content, and for the video content in details page, then the processing such as pumping frame or interception of video can also be carried out, for example, 5-10 seconds in video video clips are intercepted, furthermore it is also possible to the reference object (data object in the interception video of tactic Or personage etc.) the corresponding segment of front close-up shot, etc..

In short, being directed to all kinds of specific information contents, the effective information content can be therefrom extracted, and as Target material, it is subsequent to be based on these target materials, generate specific video image.

S203: video image is generated according to the target material.

After determining the effective information content in the target data objects detail information page, so that it may as with To generate the target material of video image.Wherein, when specific implementation, if the effective information content includes effective content of text And effective image content can will be in effective text then specifically when generating video image according to the target material Hold and effective image content carries out synthesis processing, generates the multiple image in the video image.Wherein, it is specifically inciting somebody to action When effective content of text and effective image content carry out synthesis processing, different processing can also be carried out according to different situations. For example, in a kind of situation, effective content of text can be to be described for the characteristic to the target data objects Descriptive text content, for example, Korea Spro's version loosely, is cultivated one's moral character, and stand-up collar, even cap, two-sided previously for the descriptive text of wind coat, Etc., at this point, can also determine effective image content relevant to the descriptive text content, it then, will be described descriptive Content of text is added in relevant effective image content, generates the frame image in the video image.That is, Due to specific image content be generally also for data object in one aspect or the characteristic of several respects is shown, Therefore, text description information can be associated with specific picture, directly specific descriptive text content is added to On this associated picture, a picture frame is formed, in this way, user is during watching video image, it can be better In such a way that picture and text combine, the information about specific data object is obtained, information representation mode is concise.Wherein, specifically When realization, emphasis described in specific picture can be determined by modes such as the titles of image analysis combination picture, for example, The title of certain picture is " stand-up collar ", and finds that the picture is mainly the feature at collar position by image analysis, then can will mention Content of text relevant to " stand-up collar " in the effective content of text taken out, be added to the effectively figure on piece, etc..Wherein, it is inciting somebody to action Effective content of text be added to the effectively figure on piece when, can be the superposition for carrying out static content, alternatively, can also be with barrage Effective content of text is added to effectively figure on piece, etc. by form.

If effective content of text is the non-descriptive content of text unrelated with the characteristic of the target data objects, For example, it may be possible to be that some profit point (for example, sales promotion information etc.) information provided to emotion expression service or the first user are relevant Relative image content may be then not present, at this point it is possible to which it is preset that the non-descriptive content of text is added in content Background picture in, generate the frame image in the video image.Wherein, the preset background picture can be with currently The relevant background picture such as brand corresponding to data object, alternatively, can also be the mass-tone according to effective image content It adjusts information to generate, so that video image, in playing process, the dominant hue of each frame image keeps unified, promotes video image Picture quality.

In addition, specifically when generating video image according to the target material, in addition to that can be given birth to according to the target material (it wherein may include the picture frame by the way that effective content of text and image content to be overlapped to generation, may be used also at multiple image To include the picture frame for intercepting out from video or video clip, etc.), it can also determine one or more target Then audio-frequency information generates the video image according to the multiple image and the target audio information.That is, Musical background can also be had in the video image ultimately generated, video image is preferably played and sets off atmosphere by contrast, inhaled Quote the effects of family is resident.

Wherein, when specific implementation, the corresponding audio of various different data objects can be it is identical, alternatively, being also possible to The music of multiple and different styles is provided previously, including slowly gracefulness, dynamic, sexy, lyric, the hot passion of rhythm, black are sad Deng generating the corresponding video images of music of a variety of different-styles respectively for same data object and select for user, etc.. In addition, due to different brands or classification etc. towards in terms of may have some apparent tendentiousness, Alternatively, certain brands etc. can may also have the information such as the style of oneself, for example, some brands are towards younger age group, it is whole Style is relatively active more beautiful, and some brands are then towards noble group, and whole style is graceful sedate, etc..Therefore, specific real It is existing, can also be for the information such as classification and/or brand generic belonging to specific data object, the audio letter being more suitable for for its selection Breath.

For this purpose, audio-frequency information library can be obtained ahead of time, wherein may include the optional audio file of multistage, also, described Audio file can be associated with label information, and the label information is related to the classification of data object and/or brand generic.This Sample can determine target classification and/or product described in the target data objects information specifically when selecting audio file first Then board information according to the target classification and/or brand message, selects the target to match from the audio-frequency information library Audio-frequency information.

For example, the corresponding label of certain audio file is " luxury goods ", " scarf " etc., then mean that the audio file is more suitable for It dubs in background music for the scarf class data object of luxury goods brand, therefore, when generating video image if it is certain data object, the number It is precisely scarf according to classification belonging to object, and affiliated brand belongs to luxury goods, then can be somebody's turn to do for data object selection Audio-frequency information dubbing in background music as video image, etc..It should be noted that the audio-frequency information that same data object is selected may Have multiple, each audio-frequency information can also be corresponding with the information such as respective style, can also be with specifically when generating video image Multiple video images are generated for same data object, respectively correspond dubbing in background music for different-style.

Wherein, specifically when being synthesized picture frame with equal audio-frequency informations of dubbing in background music, in order to enable the view obtained after synthesis Frequency image is more harmonious, can also carry out music rhythm analysis to the target audio information, determine in the target audio Location information where wave crest/trough, in this way, can determine picture frame according to the location information where the wave crest/trough Transition times point.That is, making the displaying of picture frame can blend with the rhythm etc. dubbed in background music, so that entire video image Show rhythmical image switching and other effects.It wherein, can be with about the specific analysis method of syllable rhythm to target audio Referring to the realization in prior art, here without being described in detail.

By the above, the effective information content extracted from the target data objects detail information page can be closed As video image, later, can be shown by client to user, which can be aforementioned individual tool Corresponding client, alternatively, equal first user's background client terminal of the businessman for being also possible to network sale system, etc..For example, tool The displaying interface of body can be as shown in figure 4, wherein may include the operation choosing for carrying out selection for the ratio of width to height to video display , it may for example comprise 1:1,16:9,4:3, etc..If generating a variety of differences to dub in background music the video image of style, use can also be provided In the option of operation for carrying out selection to different styles of dubbing in background music, it may for example comprise fast pace style, normal rhythm style, slow rhythm Style, etc..

In addition, as shown in figure 4, can be provided for the option of operation edited to video image, that is, automatic After generating video image for it, the first user is unsatisfied with place if it is considered to having, then can also edit to it, and the application is real It applies in the tool of example offer and provides corresponding support.Specifically, when user is asked by option of operation initiations such as " editor's videos " After asking, the operation interface for being edited to the video image can be provided, as shown in figure 5, can in the operation interface To include the region for carrying out preview to the video image, and for distinguishing in each frame image to the video image The region that the target material information for including is shown.That is, which material can have been used video image, and each Kind material is how to be combined or be superimposed, and can be shown in the editing interface.If user needs to it In a certain frame image modify, then can choose this frame image, then, this corresponding material of frame image can be shown in volume Collect area.For example, as shown in Fig. 5-2, it is assumed that the first user needs to modify to the second frame image therein, wherein the second frame Target material in image is " 2017 Korea Spro version hair overcoat " this content of text, and is automatically the background picture of its addition, Then user can click the picture frame in material show area, and later, the associated material information of the picture frame can show having Body editing area, user can modify to specific content of text etc. in editing area.For example, in the example shown in Fig. 5-2, " 2017 " are removed, " Korea Spro's version hair overcoat ", etc. is revised as.

It is edited alternatively, it is also possible to the material to the picture category in picture frame, for example, as shown in Fig. 5-3, it is assumed that user Need to edit third frame image, include three pictures in the third frame image, then can material show area by this Three frame images are chosen, and later, include three picture presentation in the frame image is in editing area, and later, user can be in the volume Area is collected to operate specific picture, for example, wherein certain picture is deleted, alternatively, wherein certain picture is cut out, etc..

After completing edit operation, option of operation such as " saving editor " can be clicked, then client can will edit Operation information is submitted to server, and server, can after receiving the operating result edited to the target material information To regenerate video image according to edited material information.

In addition, as shown in figure 4, can be provided in addition to that can be edited to video image to the video shadow As the option of operation being downloaded, server can provide the video image corresponding file after receiving downloading request. In this way, the first user is available to arrive specific video image, later, it can be used for launching in the homepage of data object and carry out It shows, alternatively, can be also used for carrying out propagating by other channels, etc..

In short, can be realized by the embodiment of the present application and extract effective letter from the detail information page of data object Content is ceased, and in this, as target material, generates video image, therefore, it is no longer necessary to which the first user is the bat of each data object Special video is taken the photograph, may be implemented that more data objects is allowed to be capable of being passed in the form of video image for more convenient and quicker It broadcasts.

Embodiment two

The embodiment from the angle of client, provides a kind of view of data object second is that corresponding with embodiment one Frequency image generating method, referring to Fig. 6, this method be can specifically include:

S601: providing the option of operation for inputting target pages link address information, and the target pages are number of targets According to the detail information page of object；

S602: will receive the target pages link address information and be submitted to server, for by described detailed The information content for including in feelings information page is analyzed, and determines target material, for generating and the target data objects phase The video image of pass.

About relevant specific implementation in the embodiment two, the record in previous embodiment one may refer to, here no longer It repeats.

Embodiment three

Previous embodiment one and embodiment two are described the first product form provided by the embodiments of the present application, And another product form can be, it is the first user that the specific function of generating video image, which is embedded into network sale system, In the first client (may be generally referred to as businessman backstage etc.) provided, the conventional func of first client be usually for into The publication of row data object, the editor etc. of data object information.And it is described for after generating the function of video image being embedded in, First user can also initiate operations such as " key generate video image " directly by its businessman backstage.For example, in the first user It, then can be by the data object of first user-association when data object issued in system for it being needed to generate video image The information such as list are shown by the user interface of the first client, and the first user can therefrom selected section or whole number According to object, the request for generating video image is submitted to server.It in this manner, is inside specific network sale system The function that a corresponding key generates video image is provided, therefore, data object to be processed belongs to issued in system Data object can inquire automatically and the data object as long as server knows the identification informations such as the ID of specific data object Other relevant details.And for the first user, due to being the businessman backstage etc. provided in system by system First client submits request, therefore, also only needs for the identification informations such as the ID of data object to be submitted to server, server is just The corresponding detail information page can be automatically determined out according to identification informations such as the ID of specific data object, without One user is manually entered the link address information of the specific detail information page.Server is after the information page that obtains detailed information, specifically Effective information extract and the processing such as generation of video image can be with previous embodiment one it is identical.Generating video After image, due to being carried out inside network sale system, and hence it is also possible to directly provide the operation such as " publication " for user Option, so that directly the video image of generation is published in the associated system of the data object in the page.

It mainly may include the first client for system architecture angle under second of product form referring to Fig. 7 End, server, wherein the first client and server may belong to consolidated network marketing system, that is, server can be Server of the network sale system for processing such as specific data management maintenances, and the first client can be network sale system The businessman rear end etc. provided for the first user.In this way, the first user can be initiated specifically by its businessman rear end to server Generation video image request, after server generates corresponding video image, the first client can be right directly in system Video image is issued, and later, second user can view corresponding data object homepage by its second client, It wherein can include the issued video image.

It describes in detail below to the specific implementation under this product form.

Firstly, angle of the embodiment three from the first client, provides a kind of data object information processing method, referring to Fig. 8, this method can specifically include:

S801: it in data object information editing interface, provides for initiating specified data object to generate video image The option of operation of request；

When specific implementation, the data object information editing interface also provides for optional data object list information, And the option of operation for carrying out selection to one or more data object, for determining the specified data object.

S802: after receiving request by the option of operation, the request is submitted to server, is taken in the request Identification information with the specified data object, for by the associated detail information page of the specified data object In include the information content analyzed, target material is determined, for generating relevant to target data objects video shadow Picture.

The video image that server generates can return to the first client, and the first client is receiving the server After the video image of return, the option of operation issued to the video image can be provided for；It is selected by the operation After receiving posting request, the identification information of the video image and associated data object is submitted to server, with In the video image is published in the corresponding page of the data object.

Example IV

The example IV be it is corresponding with embodiment three, from the angle of server, provide a kind of data object information Processing method, referring to Fig. 9, this method be can specifically include:

S901: receive the submission of the first client initiates generation video image request, the request to specified data object In carry the identification information of the data object；

S902: the associated detail information page is determined according to the identification information of the data object；

S903: by analyzing the information content for including in the detail information page, target material is determined；

S904: video image is generated according to the target material.

After generating video image, the video image can be returned to first client；It receives to the view After the request that frequency image is issued, the corresponding target pages of associated data object are determined, and the video image is issued Into the target pages.

Wherein, about the specific implementation in above-described embodiment three and example IV, it may refer to previous embodiment one, two In record, which is not described herein again.

It is corresponding with embodiment one, the embodiment of the present application also provides a kind of video image generating means of data object, Referring to Figure 10, which be can specifically include:

Target pages determination unit 1001, for determining that target pages, the target pages are the detailed of target data objects Feelings information page；

Content of pages analytical unit 1002, for by dividing the information content for including in the detail information page Analysis, determines target material；

Video image generation unit 1003, for generating video image according to the target material.

When specific implementation, the target pages determination unit specifically can be used for:

The option of operation for being used for input page chained address is provided；The mesh is determined according to the page link address received Mark the page.

The content of pages analytical unit specifically can be used for:

By analyzing the information content for including in the detail information page, effective information content is determined, and will The effective information content is determined as the determining target material.

Specifically, the content of pages analytical unit may include:

Content of text grabs subelement, for grabbing the content of text in the detail information page；

Effective content of text extracts subelement, for extracting effective content of text from the content of text.

It can be used for specifically, effective content of text extracts subelement:

By carrying out semantic analysis to the content of text, effective content of text is determined.

It can specifically include alternatively, effective content of text extracts subelement:

Key word information library provides subelement, for providing key word information library, including multiple data entries, each It include the corresponding relationship between a data object class mesh information and at least one key term in data entries；

Category information determines subelement, for determining target category information belonging to the target data objects；

Semantic comparison subunit, for being segmented to the content of text grabbed, and by word segmentation result and the mesh It marks the corresponding each key term of classification and carries out semantic comparison；

Key term coupling subelement, if being used for certain word segmentation result certain key term phase corresponding with the target classification Matching, then be determined as effective content of text for the key term.

In addition, the content of pages analytical unit specifically can be used for:

Grab the image content in the detail information page；Effective image content is extracted from the image content.

Specifically, the content of pages analytical unit specifically can be used for:

Tone is extracted from the image content and/or information integrity meets the picture of prerequisite as effectively figure Piece.

From the picture extracted in the image content under a variety of different views as effective picture.

Furthermore it is also possible to be used for:

Image analysis is carried out to the super large picture content grabbed, determines data object wherein included and/or people Position where object；

According to the position and preset dimension information, effective image content is intercepted from the image content.

When specific implementation, the effective information content includes effective content of text and effective image content；

The video image generation unit specifically can be used for:

Effective content of text and effective image content are subjected to synthesis processing, generated in the video image Multiple image.

Specifically, effective content of text includes the description being described for the characteristic to the target data objects Property content of text；

The video image generation unit specifically can be used for:

Determine effective image content relevant to the descriptive text content；

The descriptive text content is added in relevant effective image content, is generated in the video image A frame image.

Specifically, the descriptive text content can be added in the form of barrage in relevant effective picture Rong Zhong generates the frame image in the video image.

Effective content of text includes the non-descriptive content of text unrelated with the characteristic of the target data objects；This When, the video image generation unit specifically can be used for:

The non-descriptive content of text is added in preset background picture, the frame in the video image is generated Image.

Wherein, the preset background picture is generated according to the dominant hue information of effective image content.

In addition, the video image generation unit can specifically include:

Image generates subelement, for generating multiple image according to the target material；

Audio determines subelement, for determining target audio information；

Synthesizing subunit, for generating the video image according to the multiple image and the target audio information.

Specifically, the audio determines that subelement can specifically include:

Audio-frequency information library obtains subelement, for obtaining audio-frequency information library, including the optional audio file of multistage, institute It states audio file and is associated with label information, the label information is related to the classification of data object and/or brand generic；

Data object information determines subelement, for determine target classification described in the target data objects information and/ Or brand message；

Target audio determines subelement, is used for according to the target classification and/or brand message, from the audio-frequency information library The middle target audio information for selecting to match.

Specifically, the synthesizing subunit specifically can be used for:

Music rhythm analysis is carried out to the target audio information, determines wave crest/trough place in the target audio Location information；According to the location information where the wave crest/trough, the transition times point of picture frame is determined.

In addition, when specific implementation, after generating the video image, described device further include:

Editing interface provides unit, for providing the operation interface for being edited to the video image, the behaviour Make to include the region for carrying out the video image preview in interface, and for each frame image to the video image In the region that is shown of the target material information that separately includes；

Unit is regenerated, after receiving the operating result edited to the target material information, according to volume Material information after volume regenerates the video image.

In addition, the device can also include:

Down operation option provides unit, for providing the option of operation for being downloaded to the video image；

File provides unit, after receiving downloading request, provides the video image corresponding file.

It is corresponding with embodiment two, the embodiment of the present application also provides a kind of video image generating means of data object, Referring to Figure 11, comprising:

Option of operation provides unit 1101, for providing the option of operation for inputting target pages link address information, The target pages are the detail information page of target data objects；

Address information submits unit 1102, is submitted to service for that will receive the target pages link address information Device, for target material being determined, for generating by analyzing the information content for including in the detail information page Video image relevant to the target data objects.

Corresponding with embodiment three, the embodiment of the present application also provides a kind of data object information processing units, referring to figure 12, comprising:

Option of operation provides unit 1201, for providing for specified data in data object information editing interface Object initiates to generate the option of operation of video image request；

Unit 1202 is submitted in request, and after receiving request by the option of operation, the request is submitted to clothes It is engaged in device, the identification information of the specified data object is carried in the request, for by the specified data object The information content for including in the associated detail information page is analyzed, and determines target material, for generating and the number of targets According to the relevant video image of object.

Wherein, the data object information editing interface also provides for optional data object list information, Yi Jiyong In the option of operation for carrying out selection to one or more data object, for determining the specified data object.

When specific implementation, which can also include:

Issue option of operation receiving unit, after receiving the video image that the server returns, provide for pair The option of operation that the video image is issued；

Release unit, after receiving posting request by the option of operation, by the video image and associated number It is submitted to server according to the identification information of object, for the video image to be published to the corresponding page of the data object In.

Corresponding with example IV, the embodiment of the present application also provides a kind of data object information processing units, referring to figure 13, comprising:

Request reception unit 1301, for receive the first client submission to specified data object initiate generate video shadow As request, the identification information of the data object is carried in the request；

Page determination unit 1302, for determining associated detail information page according to the identification information of the data object Face；

Content of pages analytical unit 1303, for by dividing the information content for including in the detail information page Analysis, determines target material；

Video image generation unit 1304, for generating video image according to the target material.

When specific implementation, the content of pages analytical unit specifically can be used for:

In addition, the device can also include:

Return unit, for the video image to be returned to first client；

Updating unit updates the video image after receiving the request issued to the video image Into the detail information page.

Page info provides unit, when for receiving the access request to the detail information page, after providing update Detail information page info.

In addition, the embodiment of the present application also provides a kind of computer systems, comprising:

One or more processors；And

Video image is generated according to the target material.

Wherein, Figure 14 illustratively illustrates the framework of computer system, can specifically include processor 1410, video Display adapter 1411, disc driver 1412, input/output interface 1413, network interface 1414 and memory 1420. Above-mentioned processor 1410, video display adapter 1411, disc driver 1412, input/output interface 1413, network interface It can be communicatively coupled by communication bus 1430 between 1414, with memory 1420.

Wherein, processor 1410 can using general CPU (Central Processing Unit, central processing unit), Microprocessor, application specific integrated circuit (Application Specific Integrated Circuit, ASIC) or The modes such as one or more integrated circuits are realized, for executing relative program, to realize technical solution provided herein.

Memory 1420 can use ROM (Read Only Memory, read-only memory), RAM (Random Access Memory, random access memory), static storage device, the forms such as dynamic memory realize.Memory 1420 can store For controlling the operating system 1421 of the operation of computer system 1400, for controlling the low-level operation of computer system 1400 Basic input output system (BIOS).Furthermore it is also possible to web browser 1423 is stored, data storage management system 1424, with And the video image of data object generates system 1425 etc..The video image of above-mentioned data object generates system 1425 It is the application program that These steps operation is implemented in the embodiment of the present application.In short, by software or firmware come real When existing technical solution provided herein, relevant program code is stored in memory 1420, and by processor 1410 It calls and executes.

Input/output interface 1413 is for connecting input/output module, to realize information input and output.Input and output/ Module can be used as component Configuration (not shown) in a device, can also be external in equipment to provide corresponding function.Wherein Input equipment may include keyboard, mouse, touch screen, microphone, various kinds of sensors etc., output equipment may include display, Loudspeaker, vibrator, indicator light etc..

Network interface 1414 is used for connection communication module (not shown), to realize the communication of this equipment and other equipment Interaction.Wherein communication module can be realized by wired mode (such as USB, cable etc.) and be communicated, can also be wirelessly (such as mobile network, WIFI, bluetooth etc.) realizes communication.

Bus 1430 includes an access, in various components (such as the processor 1410, video display adapter of equipment 1411, disc driver 1412, input/output interface 1413, network interface 1414, with memory 1420) between transmit information.

It is obtained in addition, the computer system 1400 can also be got in condition information database 1441 from virtual resource object The information of condition is specifically got, for carrying out condition judgement, etc..

It should be noted that although above equipment illustrates only processor 1410, video display adapter 1411, disk and drives Dynamic device 1412, input/output interface 1413, network interface 1414, memory 1420, bus 1430 etc., but be embodied In the process, which can also include realizing to operate normally necessary other assemblies.In addition, those skilled in the art can be with Understand, it can also be only comprising realizing component necessary to application scheme, without comprising as shown in the figure in above equipment All components.

As seen through the above description of the embodiments, those skilled in the art can be understood that the application can It realizes by means of software and necessary general hardware platform.Based on this understanding, the technical solution essence of the application On in other words the part that contributes to existing technology can be embodied in the form of software products, the computer software product It can store in storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions are used so that a computer equipment (can be personal computer, server or the network equipment etc.) executes the certain of each embodiment of the application or embodiment Method described in part.

All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for system or For system embodiment, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to method The part of embodiment illustrates.System and system embodiment described above is only schematical, wherein the conduct The unit of separate part description may or may not be physically separated, component shown as a unit can be or Person may not be physical unit, it can and it is in one place, or may be distributed over multiple network units.It can root According to actual need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.Ordinary skill Personnel can understand and implement without creative efforts.

Above to video image generation, device and the computer system of data object provided herein, carry out in detail Thin to introduce, specific examples are used herein to illustrate the principle and implementation manner of the present application, and above embodiments are said It is bright to be merely used to help understand the present processes and its core concept；At the same time, for those skilled in the art, foundation The thought of the application, there will be changes in the specific implementation manner and application range.In conclusion the content of the present specification is not It is interpreted as the limitation to the application.

Claims

1. a kind of video image generation method of data object characterized by comprising

Video image is generated according to the target material.

2. the method according to claim 1, wherein

The determining target pages, comprising:

The option of operation for being used for input page chained address is provided；

The target pages are determined according to the page link address received.

3. the method according to claim 1, wherein

By analyzing the information content for including in the detail information page, target material is determined, comprising:

By analyzing the information content for including in the detail information page, effective information content is determined, and will be described Effective information content is determined as the determining target material.

4. according to the method described in claim 3, it is characterized in that,

The determining effective information content, comprising:

Grab the content of text in the detail information page；

Effective content of text is extracted from the content of text.

5. according to the method described in claim 4, it is characterized in that,

It is described that effective content of text is extracted from the content of text, comprising:

6. according to the method described in claim 4, it is characterized in that,

Key word information library is provided, includes a data object class mesh in each data entries including multiple data entries Corresponding relationship between information and at least one key term；

Determine target category information belonging to the target data objects；

The content of text grabbed is segmented, and by word segmentation result each key term corresponding with the target classification into Row is semantic to be compared；

If certain word segmentation result certain key term corresponding with the target classification matches, which is determined as institute State effective content of text.

7. according to the method described in claim 3, it is characterized in that,

The determining effective information content, comprising:

Grab the image content in the detail information page；

Effective image content is extracted from the image content.

8. the method according to the description of claim 7 is characterized in that

It is described that effective image content is extracted from the image content, comprising:

Tone is extracted from the image content and/or information integrity meets the picture of prerequisite as effective picture.

9. the method according to the description of claim 7 is characterized in that

10. the method according to the description of claim 7 is characterized in that

Image analysis is carried out to the super large picture content grabbed, determines data object wherein included and/or personage institute Position；

11. according to the method described in claim 3, it is characterized in that,

The effective information content includes effective content of text and effective image content；

It is described that video image is generated according to the target material, comprising:

Effective content of text and effective image content are subjected to synthesis processing, generated more in the video image Frame image.

12. according to the method for claim 11, which is characterized in that

Effective content of text includes the descriptive text content being described for the characteristic to the target data objects；

It is described that effective content of text and effective image content are subjected to synthesis processing, comprising:

Determine effective image content relevant to the descriptive text content；

The descriptive text content is added in relevant effective image content, one in the video image is generated Frame image.

13. according to the method for claim 12, which is characterized in that

It is described that the descriptive text content is added in relevant effective image content, it generates in the video image A frame image, comprising:

The descriptive text content is added in relevant effective image content in the form of barrage, the view is generated A frame image in frequency image.

14. according to the method for claim 11, which is characterized in that

Effective content of text includes the non-descriptive content of text unrelated with the characteristic of the target data objects；

The non-descriptive content of text is added in preset background picture, the frame figure in the video image is generated Picture.

15. according to the method for claim 14, which is characterized in that

The preset background picture is generated according to the dominant hue information of effective image content.

16. according to claim 1 to 15 described in any item methods, which is characterized in that

Multiple image is generated according to the target material；

Determine target audio information；

The video image is generated according to the multiple image and the target audio information.

17. according to the method for claim 16, which is characterized in that

The determining target audio information, comprising:

Audio-frequency information library is obtained, including the optional audio file of multistage, the audio file is associated with label information, described Label information is related to the classification of data object and/or brand generic；

Determine target classification and/or brand message described in the target data objects information；

According to the target classification and/or brand message, the target audio information to match is selected from the audio-frequency information library.

18. according to the method for claim 16, which is characterized in that

It is described that the video image is generated according to the multiple image and the target audio information, comprising:

Music rhythm analysis is carried out to the target audio information, determines the position where wave crest/trough in the target audio Confidence breath；

According to the location information where the wave crest/trough, the transition times point of picture frame is determined.

19. according to claim 1 to 15 described in any item methods, which is characterized in that

After generating the video image, the method also includes:

Operation interface for being edited to the video image is provided, includes for the video in the operation interface Image carries out the region of preview, and the target material letter for separately including in each frame image to the video image Cease the region being shown；

After receiving the operating result edited to the target material information, regenerated according to edited material information The video image.

20. according to claim 1 to 15 described in any item methods, which is characterized in that further include:

Option of operation for being downloaded to the video image is provided；

After receiving downloading request, provide the video image corresponding file.

21. a kind of video image generation method of data object characterized by comprising

The option of operation for inputting target pages link address information is provided, the target pages are the detailed of target data objects Feelings information page；

The target pages link address information will be received and be submitted to server, for by the detail information page In include the information content analyzed, target material is determined, for generating relevant to target data objects video shadow Picture.

22. a kind of data object information processing method characterized by comprising

In data object information editing interface, the operation for initiating specified data object generation video image request is provided Option；

After receiving request by the option of operation, the request is submitted to server, is carried in the request described The identification information of specified data object, for by including in the associated detail information page of the specified data object The information content is analyzed, and determines target material, for generating video image relevant to the target data objects.

23. according to the method for claim 22, which is characterized in that

The data object information editing interface also provides for optional data object list information, and for one or The multiple data objects of person carry out the option of operation of selection, for determining the specified data object.

24. according to the method for claim 22, which is characterized in that further include:

After receiving the video image that the server returns, the operation choosing for being issued to the video image is provided ?；

After receiving posting request by the option of operation, the identification information of the video image and associated data object is mentioned It is sent to server, for the video image to be published in the corresponding page of the data object.

25. a kind of data object information processing method characterized by comprising

Receive the submission of the first client initiates generation video image request to specified data object, carries in the request State the identification information of data object；

Video image is generated according to the target material.

26. according to the method for claim 25, which is characterized in that

It is described by analyzing the information content for including in the detail information page, determine target material, comprising:

27. according to the method for claim 25, which is characterized in that further include:

The video image is returned into first client；

After receiving the request issued to the video image, the video image is updated to the detail information page In.

28. according to the method for claim 27, which is characterized in that further include:

When receiving the access request to the detail information page, updated detail information page info is provided.

29. a kind of video image generating means of data object characterized by comprising

Target pages determination unit, for determining that target pages, the target pages are the detail information page of target data objects Face；

Content of pages analytical unit, for determining by analyzing the information content for including in the detail information page Target material；

30. a kind of video image generating means of data object characterized by comprising

Option of operation provides unit, for providing the option of operation for inputting target pages link address information, the target The page is the detail information page of target data objects；

Address information submits unit, server is submitted to for that will receive the target pages link address information, to be used for By analyzing the information content for including in the detail information page, target material is determined, for generating and the mesh Mark the relevant video image of data object.

31. a kind of data object information processing unit characterized by comprising

Option of operation provides unit, for providing for initiating specified data object in data object information editing interface Generate the option of operation of video image request；

Unit is submitted in request, and after receiving request by the option of operation, the request is submitted to server, described The identification information of the specified data object is carried in request, for by the associated details of the specified data object The information content for including in information page is analyzed, and determines target material, related to the target data objects for generating Video image.

32. a kind of data object information processing unit characterized by comprising

Request reception unit, for receiving requesting specified data object initiation generation video image for the first client submission, The identification information of the data object is carried in the request；

33. a kind of computer system characterized by comprising

One or more processors；And

With the memory of one or more of relational processors, for storing program instruction, described program refers to the memory It enables when reading execution by one or more of processors, performs the following operations:

Video image is generated according to the target material.