CN110225383A - The loading method of pushed information in Interactive Internet TV - Google Patents
The loading method of pushed information in Interactive Internet TV Download PDFInfo
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- CN110225383A CN110225383A CN201910510544.5A CN201910510544A CN110225383A CN 110225383 A CN110225383 A CN 110225383A CN 201910510544 A CN201910510544 A CN 201910510544A CN 110225383 A CN110225383 A CN 110225383A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
- H04N21/4305—Synchronising client clock from received content stream, e.g. locking decoder clock with encoder clock, extraction of the PCR packets
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
- H04N21/4307—Synchronising the rendering of multiple content streams or additional data on devices, e.g. synchronisation of audio on a mobile phone with the video output on the TV screen
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8547—Content authoring involving timestamps for synchronizing content
Abstract
The present invention relates to a kind of loading methods of pushed information in Interactive Internet TV, receive the net cast or video on-demand request that user's controlling equipment is sent including video service terminal；Program content source is obtained according to net cast or video on-demand request；Program content source is parsed, determines the classification information and label information of program content source；Pushed information acquisition request is generated according to the classification information of program content source and label information, obtains one or more pushed informations；Each pushed information is parsed, the push content information of each pushed information is obtained and shows setup parameter；And timestamp is generated for push content information according to the time parameter shown in setup parameter；Record program content source is in local broadcasting initial time and plays out timing；Compare broadcasting timing to be compared with timestamp, when timestamp is consistent with timing is played, pushed information associated with timestamp is loaded into program content source according to displaying setup parameter and is played simultaneously.
Description
Technical field
The present invention relates to a kind of loads of pushed information in technical field of data processing more particularly to Interactive Internet TV
Method.
Background technique
Interactive Internet TV (IPTV) is that one kind transmission on broadband network private network includes Interactive Internet TV, figure
With the contents such as data, the new media business of a variety of interactive services including DTV is provided for domestic consumer.
IPTV is commercial for the first time in North America in 2001, and Asia Hong Kong Telecom Yinke is proposed in September, 2003 based on DSL's
Digital television business, BesTV Pudong, Shanghai pilot in 2006 IPTV service.2010, national IPTV number of users only had
6000000 families, the data announced in January, 2018, for IPTV total number of users more than 1.2 hundred million families, capturing is more than national home videos
1/3 or more share.IPTV number of users is still being increased with annual 30% or more speed at present.
IPTV can usually be switched on the page or load some push contents in program source conversion at present, but these are pushed away
It send content not targeted, is all the mode that general information is shown, often do not achieve the purpose that information pushes not only, it is also suitable
Its it is counter cause user to dislike, user is caused to perplex.
In addition to IPTV system, in other video service systems, such as OTT (Over-The-Top) system, also have same
The problem of occur.How to solve the above problems, is that the present invention inquires into emphasis.
Summary of the invention
The purpose of the present invention is in view of the drawbacks of the prior art, provide pushed information in a kind of Interactive Internet TV plus
Support method can be implanted into pushed information appropriate under suitable scene, improve pushed information in the hit rate of target group, have
Effect improves the effect that information carries out information push by video service system.
To achieve the above object, the present invention provides a kind of loading method of pushed information in Interactive Internet TV, institutes
The method of stating includes:
Video service terminal receives the net cast or video on-demand request that user's controlling equipment is sent；
Program content source is obtained according to the net cast or video on-demand request；
The program content source is parsed, determines the classification information and label information of the program content source；
Generate pushed information acquisition request according to the classification information of the program content source and label information, obtain one or
Multiple pushed informations；
Each pushed information is parsed, the push content information of each pushed information is obtained and shows setting
Parameter；And timestamp is generated for the push content information according to the time parameter in the displaying setup parameter；
The program content source is recorded in local broadcasting initial time and plays out timing；
The broadcasting timing is compared with the timestamp, when the timestamp is consistent with the broadcasting timing
When, will with the associated pushed information of the timestamp according to show setup parameter be loaded into the program content source synchronize broadcast
It puts.
Preferably, before obtaining program content source according to the net cast or video on-demand request, the method is also
Include:
Obtain the position location information of the video service terminal；
It is obtained and the pushed information comprising same position location information according to the position location information；
Receive business service data；
According to the setting parameter of business navigation interface by the push of the pushed information comprising same position location information
Content information and the business service data generate the business navigation interface data, are shown as business navigation circle to export
Face.
It is further preferred that it is described program content source is obtained according to the net cast or video on-demand request after,
The method also includes:
The pushed information comprising same position location information is loaded into the program according to displaying setup parameter
Rong Yuanzhong is played simultaneously.
Preferably, described to add after described according to the net cast or video on-demand request acquisition program content source
Support method further include:
The customized pushed information being locally stored is obtained, the customized pushed information includes setting push time, push
Content information and displaying setup parameter；The push content information includes push prompting voice data；
When the setting push time is consistent with system time, voice prompting letter is exported according to the push prompting voice data
Breath, and the information that the setting pushes the time is exported according to the displaying setup parameter of the customized pushed information.
It is further preferred that the method also includes:
The push voice data is parsed, the text importing information of push voice data is generated, text importing information is pressed
It is loaded into the program content source and is played simultaneously according to the displaying setup parameter of the customized pushed information.
Preferably, the method also includes:
When the video service terminal receives the video service terminal booting control signal that user's controlling equipment is sent, generate
Particular push information acquisition request obtains particular push information；The playing duration of the particular push information is no more than setting and broadcasts
Put duration threshold value；
The particular push information is played according to the playing duration of the particular push information, also, after playback ends
Export display business navigation interface.
Preferably, the method also includes:
When the video service terminal receives the video service terminal shutdown control signal that user's controlling equipment is sent, generate
Particular push information acquisition request obtains particular push information；The playing duration of the particular push information is no more than setting and broadcasts
Put duration threshold value；
The particular push information is played according to the playing duration of the particular push information, also, after playback ends
Execute the closing of the video service terminal.
Preferably, it is described the program content source is parsed after, the method also includes:
It identifies the special article mark in program content source, corresponding push letter is obtained according to special article mark
Breath.
The loading method of pushed information in Interactive Internet TV provided in an embodiment of the present invention, can be in suitable scene
Lower implantation pushed information appropriate, improves pushed information in the hit rate of target group, effectively improves information and pass through Video service
Carry out the effect of information push.
Detailed description of the invention
Fig. 1 is the loading method flow chart of pushed information in Interactive Internet TV provided in an embodiment of the present invention；
Fig. 2 is one of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 3 is the two of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 4 is the three of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 5 is the four of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 6 is the five of application scenarios schematic diagram provided in an embodiment of the present invention；
Fig. 7 is the six of application scenarios schematic diagram provided in an embodiment of the present invention.
Specific embodiment
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
The loading method of pushed information in Interactive Internet TV provided in an embodiment of the present invention is used for video service system
The load of other display pushed informations except middle program content source can be used for advertisement information, life service information, advertisement letter
Breath or customized prompt information etc..The load of information can be intelligentized related to program content source, user location, time etc..
The broad flow diagram of the loading method of pushed information is as shown in Figure 1, include such as in Interactive Internet TV of the present invention
Lower step:
Step 110, video service terminal receives the net cast or video on-demand request that user's controlling equipment is sent；
Specifically, video service system is in normal operation, net cast that user's operation user's controlling equipment is sent or
Video on-demand request, the request are issued by user's controlling equipment, are carried by modes such as infrared signal transmission or Bluetooth transmissions
Command information receives and decodes acquisition command information by video service terminal, which includes selecting or switching program
The information in source.Video service terminal may include IPTV terminal, OTT terminal or other network-based Intelligent television terminals.This
The method of invention can be applied in the above-mentioned each video service system referred to.For convenience of statement, it is used in IPTV system below and makees
For concrete example, it is illustrated.It is understood that this method can be equally used for the network-based intelligence electricity of OTT or other
In viewing system.
Step 120, program content source is obtained according to net cast or video on-demand request；
Specifically, IPTV terminal is according to the selection or switching program source carried in net cast or video on-demand request
Information obtains corresponding program content source.Program content source can be obtained directly by IPTV network, be also possible to by IPTV end
End is first buffered in local program content source.
Step 130, program content source is parsed, determines the classification information and label information of program content source；
Specifically, in the present invention, needing to classify to program content source in advance and setting label.Classifying with label is
Mutual two attributes independent, i.e., multiple program sources under one classification can have different labels, or corresponding same
The different program sources of label can be different classifications.
Such as specifically, classification information may include: film, juvenile, sport, animation, game, arenas, news, record,
Variety, education, label may include: age, languages, scoring, war, area, prize-winning, age, idol etc..
By the calibration of this intersection, the attribute of program content source can be accurately positioned, thus effectively positioning viewing
The user group of the program content source program, including but not limited to gender, the age, hobby, may be engaged in occupation (such as student,
Doctor, agriculturist etc.).
Step 140, pushed information acquisition request is generated according to the classification information of program content source and label information, obtains one
A or multiple pushed informations；
Specifically, obtaining corresponding pushed information according to the classification information of above-mentioned acquisition and label information.
Pushed information can have is arranged label corresponding to program content source accordingly, it is possible to have corresponds to the pass point
The attribute information for the program content source that category information and label information determine, or can have and correspond to the pass program content source category
The mark for the user group that property navigates to.No matter by which kind of mode, push compatible with program content source can be realized
The acquisition of information.
In addition it is also possible to pass through the special article in identification program content source after parsing to program content source
Mark obtains corresponding pushed information according to special article mark.
For example, when having the image of the particular commodity of certain settings in program content source, such as automobile, cosmetics, just
It can be by identifying that these special articles indicate, Lai Jinhang pushed information must obtain.
Step 150, each pushed information is parsed, obtain the push content information of each pushed information and shows setting
Parameter, and be that push content information generates timestamp according to the time parameter shown in setup parameter；
After getting pushed information, can according to pushed information show setup parameter setting push content information when
Between stab, the timestamp be used for push content information play time control.
For example, the displaying setup parameter of a pushed information includes: broadcasting immediately, for 15 seconds, lower section suspension display.Separately
The displaying setup parameter of one pushed information includes: that program source broadcasts broadcasting in 30 minutes, for 10 seconds, top suspension display.
Step 160, record program content source in local broadcasting initial time and plays out timing；
Specifically, playing timing with regard to recording played initial time and persistently when playing starting in program content source.
Step 170, compare and play timing and be compared with timestamp, it, will be with when timestamp is consistent with broadcasting timing
The associated pushed information of timestamp is loaded into program content source according to displaying setup parameter and is played simultaneously.
For example, above-mentioned first example, just while can broadcast pushed information when program content source starts to play, and
Clock for 15 seconds.In above-mentioned second example, pushed information can be just broadcasted simultaneously after program content source starts to play 30 minutes
Clock for 10 seconds.Different broadcast modes can be used for different purposes.Such as advertisement pushing, information alert etc..
The above process, which is realized, carries out viewing user's according to classification information and label information according to programme content source contents
Listener clustering estimation, and the pushed information with the people's faciation symbol is obtained accordingly, so that push content is more targeted, enhancing
The validity of information push reaches good information push effect.
Before program source broadcast, IPTV would generally first load navigation interface.In the process, i.e., straight according to the video
Broadcast or video on-demand request obtain program content source before, be also based on user location carry out relevant information push.It is held
Row process may include: the position location information for obtaining IPTV terminal；It is obtained according to position location information and includes same position
The pushed information of location information；Receive business service data；It will include same position according to the setting parameter of business navigation interface
The push content information and business service data of the pushed information of location information generate business navigation interface data, aobvious to export
It is shown as business navigation interface.
Such as in application scenarios as shown in Figure 2, pop-up can be set on navigation interface, provide service letter by pop-up
Breath.Pop-up is popped up from the screen lower right corner, can be clicked to jump to and is discussed in detail, and it is pre- to can be used for issuing the weather based on geo-location
The information such as report, can also be with as shown in figure 3, being used to issue the medical vaccine based on geo-location, the super discounting of quotient, community service be sung
Dancing activity, the Huimins information such as park scenic spot activity are sung, can click to jump to and be discussed in detail.
In addition, after obtaining program content source according to net cast or video on-demand request, can also basis get
IPTV terminal position location information, by the pushed information comprising same position location information according to show setup parameter load
It is played simultaneously into program content source.
In application scenarios for example, as shown in figure 4, using the notice of pushed information publication subway line adjustment, actually answering
Can be also used for the information such as issuing traffic, water, electricity, gas in, issued based on geo-location, can maximum magnitude cover and be notified
Crowd is taken things philosophically in region, most effective touching.
Loading method of the invention also supports the output of customized pushed information, asks according to net cast or video on demand
It asks after obtaining program content source, obtains the customized pushed information being locally stored, customized pushed information includes setting push
Time, push content information and displaying setup parameter；Wherein push content information includes push prompting voice data；When setting pushes away
When sending the time consistent with system time, speech prompt information is exported according to push prompting voice data, and push according to definition
The displaying setup parameter of information exports the information of the setting push time.
Such as in application scenarios as shown in Figure 5, setting 21:00 carries out voice prompting, then when reaching setting time, from
Defining the time appears in the screen upper right corner, at the same voice prompting " sting, 9 points at night, Xiaobao this go to bed." certainly,
Voice prompting content can be the customized customization of user, and set-up mode may include voice input or text input.
In above process, synchronous parsing voice data can also be pushed while voice plays, generates push voice
Text importing information is loaded into program by the text importing information of data according to the displaying setup parameter of customized pushed information
Rong Yuanzhong is played simultaneously.
Such as in application scenarios as shown in FIG. 6, the program content source one of setting viewing " juvenile " " age (0-12) " is small
When after export pushed information, set pushed information as " Xiaobao, has seen a hour TV today, this goes to do the homework！"
So, classification information is " juvenile ", label is after " age (0-12) " program source plays one hour, meeting voice is defeated
Above-mentioned pushed information out, while can synchronize on the screen with text mode display reminding information.
In addition, information push can also be carried out during booting, shutdown.
It is raw when IPTV terminal receives the IPTV terminal booting control signal that user's controlling equipment is sent in start process
At particular push information acquisition request, particular push information is obtained；The playing duration of particular push information is no more than setting and plays
Duration threshold value；Particular push information is played according to the playing duration of particular push information, also, output display after playback ends
Business navigation interface.
Such as in application scenarios as shown in Figure 7, occur before user watches video with entire image full form, it can be with
It is used for issuing key activities, party and government publicity etc., can completely show advertisement information.
It is raw when IPTV terminal receives the IPTV terminal shutdown control signal that user's controlling equipment is sent in shutdown process
At particular push information acquisition request, particular push information is obtained；The playing duration of particular push information is no more than setting and plays
Duration threshold value；Particular push information is played according to the playing duration of particular push information, also, executes IPTV after playback ends
The closing of terminal.Preferably, the video for viewing of being most close to the users can be chosen, in the content of pushed information to reach better
Effect.
The loading method of pushed information in Interactive Internet TV provided in an embodiment of the present invention, can be in suitable scene
Lower implantation pushed information appropriate improves pushed information in the hit rate of target group, effectively improves the effect of information push.
Professional should further appreciate that, described in conjunction with the examples disclosed in the embodiments of the present disclosure
Unit and algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, hard in order to clearly demonstrate
The interchangeability of part and software generally describes each exemplary composition and step according to function in the above description.
These functions are implemented in hardware or software actually, the specific application and design constraint depending on technical solution.
Professional technician can use different methods to achieve the described function each specific application, but this realization
It should not be considered as beyond the scope of the present invention.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can be executed with hardware, user terminal
Software module or the combination of the two implement.Software module can be placed in random access memory (RAM), memory, read-only storage
Device (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology neck
In any other form of storage medium well known in domain.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (8)
1. the loading method of pushed information in a kind of Interactive Internet TV, which is characterized in that the loading method includes:
Video service terminal receives the net cast or video on-demand request that user's controlling equipment is sent；
Program content source is obtained according to the net cast or video on-demand request；
The program content source is parsed, determines the classification information and label information of the program content source；
Pushed information acquisition request is generated according to the classification information of the program content source and label information, is obtained one or more
Pushed information；
Each pushed information is parsed, the push content information of each pushed information is obtained and shows setting ginseng
Number；And timestamp is generated for the push content information according to the time parameter in the displaying setup parameter；
The program content source is recorded in local broadcasting initial time and plays out timing；
The broadcasting timing is compared with the timestamp, it, will when the timestamp is consistent with the broadcasting timing
Pushed information associated with the timestamp is loaded into the program content source according to displaying setup parameter and is played simultaneously.
2. loading method according to claim 1, which is characterized in that according to the net cast or video on-demand request
Before obtaining program content source, the method also includes:
Obtain the position location information of the video service terminal；
It is obtained and the pushed information comprising same position location information according to the position location information；
Receive business service data；
According to the setting parameter of business navigation interface by the push content of the pushed information comprising same position location information
Information and the business service data generate the business navigation interface data, are shown as business navigation interface to export.
3. loading method according to claim 2, which is characterized in that described according to the net cast or video on demand
After request program content source, the method also includes:
The pushed information comprising same position location information is loaded into the program content source according to displaying setup parameter
In be played simultaneously.
4. loading method according to claim 1, which is characterized in that described according to the net cast or video on demand
After request program content source, the loading method further include:
The customized pushed information being locally stored is obtained, the customized pushed information includes setting push time, push content
Information and displaying setup parameter；The push content information includes push prompting voice data；
When the setting push time is consistent with system time, speech prompt information is exported according to the push prompting voice data,
And the information of the setting push time is exported according to the displaying setup parameter of the customized pushed information.
5. loading method according to claim 4, which is characterized in that the method also includes:
The push voice data is parsed, the text importing information of push voice data is generated, by text importing information according to institute
The displaying setup parameter for stating customized pushed information, which is loaded into the program content source, to be played simultaneously.
6. loading method according to claim 1, which is characterized in that the method also includes:
When the video service terminal receives the video service terminal booting control signal that user's controlling equipment is sent, generate specific
Pushed information acquisition request obtains particular push information；When the playing duration of the particular push information is no more than setting broadcasting
Long threshold value；
The particular push information is played according to the playing duration of the particular push information, also, is exported after playback ends
Display business navigation interface.
7. loading method according to claim 1, which is characterized in that the method also includes:
When the video service terminal receives the video service terminal shutdown control signal that user's controlling equipment is sent, generate specific
Pushed information acquisition request obtains particular push information；When the playing duration of the particular push information is no more than setting broadcasting
Long threshold value；
The particular push information is played according to the playing duration of the particular push information, also, is executed after playback ends
The closing of the video service terminal.
8. loading method according to claim 1, which is characterized in that carry out parsing it to the program content source described
Afterwards, the method also includes:
It identifies the special article mark in program content source, corresponding pushed information is obtained according to special article mark.
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| CN111726677A (en) * | 2020-06-08 | 2020-09-29 | 腾讯科技（深圳）有限公司 | Video playing method and device, computer storage medium and electronic equipment |
| CN114173161A (en) * | 2021-11-24 | 2022-03-11 | 广东省广播电视网络股份有限公司中山分公司 | Live broadcast-based intelligent service pushing method and live broadcast system |
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