CN110209852A

CN110209852A - Brand recognition method and apparatus based on AR technology

Info

Publication number: CN110209852A
Application number: CN201910506670.3A
Authority: CN
Inventors: 陈德辉; 李寒辉
Original assignee: Beijing Sky Technology Co Ltd
Current assignee: Beijing Sky Technology Co Ltd
Priority date: 2019-06-12
Filing date: 2019-06-12
Publication date: 2019-09-06

Abstract

This application involves a kind of brand recognition method and apparatus based on AR technology, it include: the first searched targets brand recognition figure from each brand recognition figure being stored in advance in local storage medium after augmented reality content shows that end gets the first image information of trade mark to be identified；When search result is target brand recognition figure, information to be presented associated with target brand recognition figure is obtained；When search result is empty, retrieval request is sent to augmented reality content cloud retrieval access end, according to the first image information in retrieval request from pre-stored each brand recognition figure searched targets brand recognition figure, then information to be presented is obtained, then target brand recognition figure, information to be presented are sent to augmented reality content and show end, augmented reality content is shown that the first image information, target brand recognition figure and information to be presented are sent to AR display module and are shown by end and is realized the augmented reality of displaying to(for) trade mark with this, and bandwagon effect more immerses.

Description

Brand recognition method and apparatus based on AR technology

Technical field

This application involves brand recognition technical field more particularly to a kind of brand recognition method based on AR technology and set It is standby.

Background technique

With the development of augmented reality (Augmented Reality, AR) technology, the field that AR technology is applied is increasingly It is more, such as medical field, military field, historic site recovery and digitlization heritage, industrial maintenance field, network video Frequency communication field, television relay field, amusement game field etc..AR technology has been dissolved into daily life.

But the identification for trade mark, it is still to show recognition result in a planar manner, the exhibition of immersion can not be provided Show effect.

Summary of the invention

To be overcome the problems, such as present in the relevant technologies at least to a certain extent, the application provides a kind of based on AR technology Brand recognition method and apparatus.

According to a first aspect of the present application, a kind of brand recognition method based on AR technology is provided, augmented reality is applied to Content shows end, comprising:

Obtain the first image information of trade mark to be identified；

Mesh is retrieved from each brand recognition figure being stored in advance in local storage medium according to the first image information Brand recognition figure is marked, search result is obtained；The search result is the target brand recognition figure or sky；The target trade mark is known Figure is not the brand recognition figure with the first image information matches；

When the search result is target brand recognition figure, information to be presented is obtained from the local storage medium； The information to be presented is information associated with the target brand recognition figure；

When the search result is empty, retrieval request is sent to augmented reality content cloud retrieval access end, and receive institute State the target brand recognition figure and the information to be presented that augmented reality content cloud retrieval access end returns；The retrieval is asked It asks including the first image information；The target brand recognition figure is by augmented reality content cloud retrieval access end according to institute The first image information retrieval is stated to obtain；The information to be presented is by augmented reality content cloud retrieval access end according to the mesh Mark brand recognition figure is acquired from the storage medium of augmented reality content cloud retrieval access end；

The first image information, target brand recognition figure and the information to be presented are sent to AR display module to carry out It shows.

Optionally, it is described according to the first image information from each brand recognition being stored in advance in local storage medium Searched targets brand recognition figure, obtains search result in figure, comprising:

Calculate separately the matching degree of each the brand recognition figure and the first image information；

Compare the size of each brand recognition figure corresponding matching degree and preset threshold；

When the corresponding matching degree of each brand recognition figure is respectively less than the preset threshold, the search result is arranged For sky；

When there is the matching degree bigger than the preset threshold, target brand recognition figure is set by the search result, The target brand recognition figure is the corresponding brand recognition figure of maximum matching degree.

Optionally, described when there is the matching degree bigger than the preset threshold, target is set by the search result Brand recognition figure, comprising:

Obtain the displaying restrictive condition of each matching brand recognition figure；Each matching brand recognition figure is than the default threshold It is worth the corresponding each brand recognition figure of big matching degree；

When there is the matching brand recognition figure for meeting the displaying restrictive condition, will be matched in each matching brand recognition figure It spends maximum matching brand recognition figure and is set as target brand recognition figure；

When there is no the matching brand recognition figure for showing restrictive condition is met, set empty for search result.

Optionally, the information to be presented includes text information associated with the target brand recognition figure, image letter At least one of breath and acoustic information.

Optionally, the information to be presented includes at least one in the following contents:

Picture associated with the target brand recognition figure；

Video associated with the target brand recognition figure；

It is associated with the target brand recognition figure to link；

Audio associated with the target brand recognition figure；

Text associated with the target brand recognition figure；

Animation associated with the target brand recognition figure.

Optionally, the retrieval request further includes user network position；The augmented reality content cloud retrieves access end packet Include content distribution subsystem；The content distribution subsystem includes multiple CDN servers；

It is described when the search result is empty, send retrieval request to augmented reality content cloud retrieval access end, and connect Receive the target brand recognition figure and the information to be presented that the augmented reality content cloud retrieval access end returns, comprising:

When the search result is empty, retrieval request is sent to augmented reality content cloud retrieval access end, so that described Augmented reality content cloud retrieval access end retrieves the target brand recognition figure according to the retrieval request and will be apart from described User network position it is nearest be stored with the target brand recognition figure and associated with the target brand recognition figure described The network address of the CDN server of information to be presented and the number of the target brand recognition figure return in the augmented reality Hold and shows end；The number is the mark of storage corresponding with brand recognition figure when storing each brand recognition figure；

The request of data is sent to the corresponding CDN server of the network address, so that the network address is corresponding The CDN server is according to the request of data by the target brand recognition figure and associated with the target brand recognition figure The information to be presented be sent to the augmented reality content and show end；The request of data includes the target brand recognition The number of figure；

Receive the target brand recognition figure and the information to be presented.

According to a second aspect of the present application, a kind of brand recognition method based on AR technology is provided, augmented reality is applied to Content cloud retrieves access end, comprising:

It receives augmented reality content and shows that the retrieval request that end is sent, the retrieval request include the first image information；Institute Stating retrieval request is that the augmented reality content shows transmission when the search result at end is sky；The search result is by the enhancing Real content shows that end shows end storage medium from the augmented reality content is stored in advance according to the first image information In each brand recognition figure searched targets brand recognition figure obtain；The first image information is that the image of trade mark to be identified is believed Breath；The target brand recognition figure is the brand recognition figure with the first image information matches；

It is situated between according to the first image information from the storage for being stored in advance in the augmented reality content cloud retrieval access end Searched targets brand recognition figure in each brand recognition figure in matter；

Information to be presented, the letter to be presented are obtained from the storage medium of augmented reality content cloud retrieval access end Breath is information associated with the target brand recognition figure；

The target brand recognition figure, the information to be presented are sent to the augmented reality content and show end, so that The augmented reality content shows that the first image information, target brand recognition figure and the information to be presented are sent to by end AR display module is shown.

Optionally, described to be distributed according to the first image information from the augmented reality content cloud retrieval is stored in advance in Searched targets brand recognition figure in each brand recognition figure in the storage medium at end, comprising:

When there is the matching degree bigger than the preset threshold, set the corresponding brand recognition figure of maximum matching degree to Target brand recognition figure.

Optionally, described when there is the matching degree bigger than the preset threshold, by the corresponding trade mark of maximum matching degree Identification figure is set as target brand recognition figure, comprising:

When there is the matching brand recognition figure for meeting the displaying restrictive condition, will be matched in each matching brand recognition figure It spends maximum matching brand recognition figure and is set as target brand recognition figure.

Optionally, each brand recognition figure being stored in advance in the augmented reality content cloud retrieval access end storage medium And the storage method of the corresponding information to be presented of each brand recognition figure includes:

Obtain brand recognition figure of the second image information of trade mark to be stored as the trade mark to be stored；

Obtain the information to be presented of the trade mark to be stored；

The brand recognition figure of the trade mark to be stored and the information to be presented are associated；

By the brand recognition figure and with the associated information to be presented of the brand recognition figure according to pre-set displaying Template storage is into the storage medium of augmented reality content cloud retrieval access end.

Optionally, the storage method further include:

Obtain the displaying restrictive condition of the trade mark to be stored；

The brand recognition figure for showing restrictive condition and the trade mark to be stored is associated；

Displaying restrictive condition storage after being associated with the brand recognition figure is examined to the augmented reality content cloud In the storage medium of rope access end.

Optionally, the augmented reality content cloud retrieval access end includes content distribution subsystem；

The storage method further include:

By with the associated information to be presented of the brand recognition figure of the trade mark to be stored and the displaying restrictive condition The content distribution subsystem is sent to be stored.

Optionally, the retrieval request further includes user network position；The content distribution subsystem includes multiple CDN clothes Business device；

It is described that the target brand recognition figure, the information to be presented are sent to augmented reality content displaying end, Include:

Show the end transmission content distribution subsystem apart from the user network position most to the augmented reality content The number of the network address of close CDN server and the target brand recognition figure；So that the augmented reality content shows end Request of data is sent to the corresponding CDN server of the network address；It is described number be store each brand recognition figure when with The mark of the corresponding storage of the brand recognition figure；The request of data includes the number of the target brand recognition figure；

The CDN server nearest apart from the user network position receives the augmented reality content and shows that end is sent Request of data；

The target brand recognition figure, the information to be presented are returned into the augmented reality according to the request of data Content shows end.

According to the third aspect of the application, a kind of brand recognition device based on AR technology is provided, is applied to augmented reality Content shows end, comprising:

First obtains module, for obtaining the first image information of trade mark to be identified；

First retrieval module, for according to the first image information from each quotient being stored in advance in local storage medium Searched targets brand recognition figure in mark not figure, obtains search result；The search result be the target brand recognition figure or It is empty；The target brand recognition figure is the brand recognition figure with the first image information matches；

Second obtains module, is used for when the search result is target brand recognition figure, from the local storage medium It is middle to obtain information to be presented；The information to be presented is information associated with the target brand recognition figure；

First sending module, for being sent to augmented reality content cloud retrieval access end when the search result is empty Retrieval request, and receive the target brand recognition figure that augmented reality content cloud retrieval access end returns and described wait open up Show information；The retrieval request includes the first image information；The target brand recognition figure is by the augmented reality content Cloud retrieval access end is obtained according to the first image information retrieval；The information to be presented is examined by the augmented reality content cloud Rope access end is obtained from the storage medium of augmented reality content cloud retrieval access end according to the target brand recognition figure It obtains；

First display module, for sending out the first image information, target brand recognition figure and the information to be presented AR display module is given to be shown.

Optionally, first retrieval module includes:

First computing unit, for calculating separately the matching degree of each the brand recognition figure and the first image information；

First comparing unit, the size for more each brand recognition figure corresponding matching degree and preset threshold；

First setting unit, for when the corresponding matching degree of each brand recognition figure is respectively less than the preset threshold, Set empty for the search result；

Second setting unit, for when there is the matching degree bigger than the preset threshold, the search result to be arranged For target brand recognition figure, the target brand recognition figure is the corresponding brand recognition figure of maximum matching degree.

Optionally, second setting unit includes:

First obtains subelement, for obtaining the displaying restrictive condition of each matching brand recognition figure；Each matching trade mark Identify that figure is the corresponding each brand recognition figure of the matching degree bigger than the preset threshold；

First setting subelement will be each when for meeting the matching brand recognition figure of the displaying restrictive condition when presence The maximum matching brand recognition figure of matching degree is set as target brand recognition figure in matching brand recognition figure；

Second setting subelement, for inciting somebody to action when there is no the matching brand recognition figure for showing restrictive condition is met Search result is set as empty.

Optionally, the information to be presented includes

At least one of text information associated with the target brand recognition figure, image information and acoustic information.

Picture associated with the target brand recognition figure；

Video associated with the target brand recognition figure；

It is associated with the target brand recognition figure to link；

Audio associated with the target brand recognition figure；

Text associated with the target brand recognition figure；

Animation associated with the target brand recognition figure.

First sending module includes:

First transmission unit, for being sent to augmented reality content cloud retrieval access end when the search result is empty Retrieval request, so that the augmented reality content cloud, which retrieves access end, retrieves the target trade mark knowledge according to the retrieval request Tu and the target brand recognition figure will not be stored with and know with the target trade mark apart from the user network position is nearest The number of the network address and the target brand recognition figure of not scheming the CDN server of the associated information to be presented returns End is shown to the augmented reality content；The number is corresponding with the brand recognition figure when storing each brand recognition figure The mark of storage；

Second transmission unit, for sending the retrieval request of data to the corresponding CDN server of the network address, with Make the corresponding CDN server of the network address according to the retrieval request of data by the target brand recognition figure and with The associated information to be presented of target brand recognition figure is sent to the augmented reality content and shows end；The data Request includes the number of the target brand recognition figure；

Receiving unit, for receiving the target brand recognition figure and the information to be presented.

According to the fourth aspect of the application, a kind of brand recognition device based on AR technology is provided, is applied to augmented reality Content cloud retrieves access end, comprising:

First receiving module shows the retrieval request of end transmission, the retrieval request packet for receiving augmented reality content Include the first image information；The retrieval request is that the augmented reality content shows transmission when the search result at end is sky；It is described Search result shows end according to the first image information from being stored in advance in the augmented reality by the augmented reality content Content shows that each brand recognition figure searched targets brand recognition figure in the storage medium of end obtains；The first image information be to Identify the image information of trade mark；The target brand recognition figure is the brand recognition figure with the first image information matches；

Second retrieval module, for being examined according to the first image information from the augmented reality content cloud is stored in advance in Searched targets brand recognition figure in each brand recognition figure in the storage medium of rope access end；

Third obtains module, to be presented for obtaining from the storage medium of augmented reality content cloud retrieval access end Information, the information to be presented are information associated with the target brand recognition figure；

Second sending module, it is existing for the target brand recognition figure, the information to be presented to be sent to the enhancing Real content shows end, so that the augmented reality content shows end by the first image information, target brand recognition figure and institute It states information to be presented and is sent to AR display module and be shown.

Optionally, second retrieval module includes:

Second computing unit, for calculating separately the matching degree of each the brand recognition figure and the first image information；

Second comparing unit, the size for more each brand recognition figure corresponding matching degree and preset threshold；

Third setting unit, for when there is the matching degree bigger than the preset threshold, maximum matching degree to be corresponded to Brand recognition figure be set as target brand recognition figure.

Optionally, the third setting unit includes:

Second obtains subelement, for obtaining the displaying restrictive condition of each matching brand recognition figure；Each matching trade mark Identify that figure is the corresponding each brand recognition figure of the matching degree bigger than the preset threshold；

Subelement is arranged in third, will be each when for meeting the matching brand recognition figure of the displaying restrictive condition when presence The maximum matching brand recognition figure of matching degree is set as target brand recognition figure in matching brand recognition figure.

According to the 5th of the application the aspect, a kind of brand recognition equipment based on AR technology, i.e. the application first party are provided Augmented reality content described in face and second aspect shows end, comprising:

First processor, and the first memory being connected with the first processor；

For storing computer program, the computer program is at least used to execute the application first first memory Based on the brand recognition method of AR technology described in aspect；

The first processor is for calling and executing the computer program in the first memory.

According to the 6th of the application the aspect, a kind of brand recognition equipment based on AR technology, i.e. the application first party are provided Augmented reality content cloud described in face and second aspect retrieves access end characterized by comprising

Second processor, and the second memory being connected with the second processor；

For storing computer program, the computer program is at least used to execute the application second second memory Based on the brand recognition method of AR technology described in aspect；

The second processor is for calling and executing the computer program in the second memory.

According to the 7th of the application the aspect, a kind of Trademark Recognition System based on AR technology is provided, comprising:

Augmented reality content as described in terms of the application the 5th shows end；

The augmented reality content cloud as described in terms of the application the 6th for showing that end interacts with the augmented reality content is examined Rope access end.

Technical solution provided by the present application can include the following benefits: augmented reality content shows that end is got wait know After first image information of other trade mark, the first searched targets quotient from each brand recognition figure being stored in advance in local storage medium Mark is not schemed, and search result is obtained；When search result be target brand recognition figure when, from the local storage medium obtain with The associated information to be presented of target brand recognition figure；When the search result is empty, examined to augmented reality content cloud Rope access end sends retrieval request, and augmented reality content cloud retrieves access end according to the first image information in retrieval request from pre- It is first stored in searched targets trade mark in each brand recognition figure in the storage medium of the augmented reality content cloud retrieval access end Identification figure, then obtains information to be presented, the target brand recognition figure, the information to be presented is then sent to the increasing Strong real content shows end, augmented reality content show end by the first image information, target brand recognition figure and it is described to Show that information is sent to AR display module and is shown the displaying for being realized the augmented reality for trade mark with this, bandwagon effect is more Add and immerses.

It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The application can be limited.

Detailed description of the invention

The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the application Example, and together with specification it is used to explain the principle of the application.

Fig. 1 is a kind of flow diagram for brand recognition method based on AR technology that embodiments herein one provides.

Fig. 2 is a kind of flow diagram for brand recognition method based on AR technology that embodiments herein two provides.

Fig. 3 is a kind of flow diagram for brand recognition method based on AR technology that embodiments herein three provides.

Fig. 4 is a kind of structural schematic diagram for brand recognition device based on AR technology that embodiments herein four provides.

Fig. 5 is a kind of structural schematic diagram for brand recognition device based on AR technology that embodiments herein five provides.

Fig. 6 is a kind of structural schematic diagram for brand recognition equipment based on AR technology that embodiments herein six provides.

Fig. 7 is a kind of structural schematic diagram for brand recognition equipment based on AR technology that embodiments herein seven provides.

Fig. 8 is a kind of structural schematic diagram for Trademark Recognition System based on AR technology that embodiments herein eight provides.

Fig. 9 is a kind of target brand recognition figure that embodiments herein one provides and acquisition of information to be presented and sender The flow diagram of method.

Specific embodiment

Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all embodiments consistent with the application.On the contrary, they be only with it is such as appended The example of the consistent device and method of some aspects be described in detail in claims, the application.

Augmented reality (Augmented Reality, AR) is position and the angle that one kind calculates camera image in real time And add the technology of respective image.Show that is, virtual information is exactly placed in reality by AR, and people is allowed to believe with virtual Breath is interacted.Reality and virtual information can be carried out seamless interfacing by technical means by AR.It will not be deposited in reality Things construct a three-dimensional scenic showed, be mutually linked with actual life.

In order to solve the above-mentioned technical problem, this application provides a kind of brand recognition method, apparatus based on AR technology, set Standby and system, is illustrated by way of examples below.

Embodiment one

Referring to Fig. 1, Fig. 1 is a kind of stream for brand recognition method based on AR technology that embodiments herein one provides Journey schematic diagram, the present embodiment show that the interaction between end and augmented reality content cloud retrieval access end is with augmented reality content Example, is illustrated the brand recognition method based on AR technology.

As shown in Figure 1, the brand recognition method provided in this embodiment based on AR technology includes:

Step 101, augmented reality content show that end obtains the first image information of trade mark to be identified.

Augmented reality content shows that end can directly shoot trade mark to be identified by the camera that it has, and can also pass through The mobile terminal, such as mobile phone, plate etc. that end communication connection is shown with augmented reality content, the camera shooting having are to be identified Trade mark, trade mark to be identified can be the pictorial trademark that anywhere occurs with arbitrary form, such as the trade mark shown by screen Pattern, the pictorial trademark being had in pictorial trademark that pictorial trademark that curbside is puted up, shop sign have, commodity packaging etc. Deng.

Step 102, augmented reality content show end according to the first image information from being stored in advance in local storage medium Each brand recognition figure in searched targets brand recognition figure, obtain search result；Search result is target brand recognition figure or sky； Target brand recognition figure is and the matched brand recognition figure of the first image information.

Wherein, each brand recognition figure stored in the local storage medium at augmented reality content displaying end can be the enhancing Real content identified the brand recognition figure being stored in after some trade mark in local storage medium before showing end.

It should be noted that target brand recognition figure is and the matched brand recognition figure of the first image information in step 102 In, it is after the calculating to each brand recognition figure and the matching degree of the first image information, matching degree is maximum for matching.

In addition, search result is that sky refers to that the matching degree of each brand recognition figure and the first image information is both less than preset threshold Value.

Step 103, when search result be target brand recognition figure when, information to be presented is obtained from local storage medium； Information to be presented is information associated with target brand recognition figure.

Wherein, it is associated and refers to have related all information, such as target brand recognition figure with target brand recognition figure It is subordinate to information, application time, business scope etc..

Step 104, when search result is empty, send retrieval request to augmented reality content cloud retrieval access end；Retrieval Request includes the first image information.

Step 105, augmented reality content cloud retrieval access end receive retrieval request.

Step 106 is divided according to the first image information in retrieval request from the retrieval of augmented reality content cloud is stored in advance in Searched targets brand recognition figure in each brand recognition figure in the storage medium of originator.

Step 107 obtains information to be presented from the storage medium of augmented reality content cloud retrieval access end.

Target brand recognition figure, information to be presented are sent in augmented reality by step 108, the retrieval of augmented reality content cloud Hold and shows end.

Wherein, step 107, in 108, content distributing network (Content Delivery Network, CDN) can be passed through To realize.Set content distribution subsystem in access end can be retrieved in augmented reality content cloud, wherein content distribution subsystem It is realized by multiple CDN servers, each brand recognition figure and its corresponding wait open up wherein is stored in the storage medium of CDN server Show information, meanwhile, in storage, each brand recognition figure is numbered respectively, so that CDN server can find correspondence by number Brand recognition figure and corresponding information to be presented.

Certainly, the retrieving in step 106 is that the retrieval module in augmented reality content cloud retrieval access end is realized.

Therefore, step 107 and step 108 may include multiple sub-steps, and sub-step is referring to Fig. 9, Fig. 9 is the application The flow diagram of a kind of target brand recognition figure and acquisition of information to be presented and sending method that embodiment one provides.

As shown in figure 9, step 107 and step 108 may include:

Control module in step 1071, augmented reality content cloud retrieval access end is according to the search result in step 106 Show end with sending the network of the content distribution subsystem CDN server nearest apart from user network position to augmented reality content The number of location and target brand recognition figure.

Wherein, user network position, which can be added in retrieval request, shows that end is sent to augmented reality by augmented reality content Content cloud retrieves access end.The method for finding the CDN server nearest apart from user network position can be in content construction point The network site of CDN server is defined by customized mode when sending out subsystem and is calculated by preset algorithm apart from user The distance of network site, specifically can be by redirection (DNS) mechanism in content router, on multiple long-range POP The request of weighing apparatus user, so that user requests to obtain the response of nearest content source, more specifical information can be with reference to existing interior The relevant knowledge of content distributing network, details are not described herein again.

Step 1072, augmented reality content show that end receives network address and number.

Step 1073, augmented reality content show that end sends request of data to the corresponding CDN server of network address.Data It include the number in step 1072 in request.

Step 1074, CDN server receive request of data.

It is corresponding with the target brand recognition figure that step 1075, CDN server will number corresponding target brand recognition figure Information to be presented is sent to augmented reality content and shows end.

Step 109, augmented reality content show that end receives target brand recognition figure and information to be presented.

Step 110, augmented reality content show that the first image information, target brand recognition figure and information to be presented are sent out in end AR display module is given to be shown.

After augmented reality content shows that end gets the first image information of trade mark to be identified, first from being stored in advance in local Searched targets brand recognition figure in each brand recognition figure in storage medium, obtains search result；When search result is target quotient When mark is not schemed, associated with the target brand recognition figure information to be presented of acquisition from local storage medium；Work as search result When for sky, retrieval request is sent to augmented reality content cloud retrieval access end, augmented reality content cloud retrieves access end according to inspection Rope request in the first image information from be stored in advance in augmented reality content cloud retrieval access end storage medium in each quotient Searched targets brand recognition figure in mark not figure, then obtains information to be presented, then by target brand recognition figure, letter to be presented Breath be sent to augmented reality content show end, augmented reality content show end by the first image information, target brand recognition figure and Information to be presented is sent to AR display module and is shown the displaying for being realized the augmented reality for trade mark with this, bandwagon effect More immerse.

Embodiment two

Referring to Fig. 2, Fig. 2 is a kind of stream for brand recognition method based on AR technology that embodiments herein two provides Journey schematic diagram, the present embodiment carry out the brand recognition method based on AR technology so that augmented reality content shows the execution at end as an example Explanation.

As shown in Fig. 2, the brand recognition method provided in this embodiment based on AR technology includes:

Step 21, the first image information for obtaining trade mark to be identified.

Step 22 is retrieved from each brand recognition figure being stored in advance in local storage medium according to the first image information Target brand recognition figure, obtains search result；Search result is target brand recognition figure or sky；Target brand recognition figure is and The matched brand recognition figure of one image information.

Step 23, when search result be target brand recognition figure when, information to be presented is obtained from local storage medium；To Displaying information is information associated with target brand recognition figure.

Step 24, when search result is empty, send retrieval request to augmented reality content cloud retrieval access end, and receive Augmented reality content cloud retrieves the target brand recognition figure and information to be presented that access end returns；Retrieval request includes the first image Information；Target brand recognition figure is obtained by augmented reality content cloud retrieval access end according to the first image information retrieval；It is to be presented Information retrieves access end from augmented reality content cloud according to target brand recognition figure by augmented reality content cloud retrieval access end It is acquired in storage medium.

First image information, target brand recognition figure and information to be presented are sent to the progress of AR display module by step 25 It shows.

In step 21, augmented reality content shows that end can directly shoot trade mark to be identified by the camera that it has, Can also be by the mobile terminal, such as mobile phone, plate etc. with augmented reality content displaying end communication connection, the camera having Trade mark to be identified is shot, trade mark to be identified can be the pictorial trademark that anywhere occurs with arbitrary form, for example pass through screen The pictorial trademark of display, the quotient being had in pictorial trademark that pictorial trademark that curbside is puted up, shop sign have, commodity packaging It marks on a map case etc..

In addition, step 22 may include:

Calculate separately the matching degree of each brand recognition figure and the first image information；

When the corresponding matching degree of each brand recognition figure is respectively less than preset threshold, set empty for search result；

When there is the matching degree bigger than preset threshold, target brand recognition figure, target trade mark are set by search result Identify that figure is the corresponding brand recognition figure of maximum matching degree.

Wherein, when there is the matching degree bigger than preset threshold, the displaying limit of each matching brand recognition figure can first be obtained Condition processed；Each matching brand recognition figure is the corresponding each brand recognition figure of the matching degree bigger than preset threshold；Meet exhibition when existing When showing the matching brand recognition figure of restrictive condition, the maximum matching brand recognition figure of matching degree in each matching brand recognition figure is set It is set to target brand recognition figure；When there is no the matching brand recognition figure for showing restrictive condition is met, search result is arranged For sky.

Information to be presented in the present embodiment may include

At least one of text information associated with the target brand recognition figure, image information and acoustic information, or Person, the information to be presented include in the following contents at least one of: picture associated with the target brand recognition figure, with The associated video of the target brand recognition figure, it is associated with the target brand recognition figure link, with the target quotient Mark does not scheme associated audio, text associated with the target brand recognition figure and the target brand recognition figure phase Associated animation.

In order to accelerate the acquisition speed that augmented reality content shows end, content distributing network can be used, target trade mark is known Not Tu and its corresponding information to be presented be distributed.

Specifically, retrieval request can also include user network position；The augmented reality content cloud retrieves access end packet Include content distribution subsystem；The content distribution subsystem includes multiple CDN servers；

Therefore, step 24 may include:

Embodiment three

Referring to Fig. 3, Fig. 3 is a kind of stream for brand recognition method based on AR technology that embodiments herein three provides Journey schematic diagram, the present embodiment is by taking the execution of augmented reality content cloud retrieval access end as an example to the brand recognition side based on AR technology Method is illustrated.

As shown in figure 3, the brand recognition method provided in this embodiment based on AR technology includes:

Step 31 receives the retrieval request that augmented reality content shows end transmission, and retrieval request includes the first image information； Retrieval request is that augmented reality content shows transmission when the search result at end is sky；Search result shows end by augmented reality content Show that each brand recognition figure in the storage medium of end retrieves mesh from augmented reality content is stored in advance according to the first image information Mark brand recognition figure obtains；First image information is the image information of trade mark to be identified；Target brand recognition figure is and the first figure As the brand recognition figure of information matches.

Step 32, according to the first image information from be stored in advance in augmented reality content cloud retrieval access end storage medium In each brand recognition figure in searched targets brand recognition figure.

Step 33 obtains information to be presented, letter to be presented from the storage medium of augmented reality content cloud retrieval access end Breath is information associated with target brand recognition figure.

Target brand recognition figure, information to be presented are sent to augmented reality content displaying end by step 34, so that enhancing is existing Real content shows that the first image information, target brand recognition figure and information to be presented are sent to AR display module and opened up by end Show.

Further, step 32 may include:

When there is the matching degree bigger than preset threshold, target is set by the corresponding brand recognition figure of maximum matching degree Brand recognition figure.

When there is the matching degree bigger than preset threshold, the displaying limitation item of each matching brand recognition figure can be first obtained Part；Each matching brand recognition figure is the corresponding each brand recognition figure of the matching degree bigger than preset threshold；Limit is shown when existing to meet When the matching brand recognition figure of condition processed, set the maximum matching brand recognition figure of matching degree in each matching brand recognition figure to Target brand recognition figure.

Wherein, show that restrictive condition may include time restriction and/or position limitation.Show that the application of restrictive condition can be with There are many.

For example, the first, which shows that restrictive condition can be, is arranged the target brand recognition when storing target brand recognition figure Scheme and its be associated with period that information to be presented can be shown (can with but be not limited only to be daily in any time period, Several days in every month, it is annual in some months) and the geographical location that can be shown.Send target brand recognition figure and Before information to be presented associated with it, it can show that end position judges whether according to current time and augmented reality content Meet and show restrictive condition, sends target brand recognition figure and information to be presented associated with it in augmented reality when meeting Hold and shows end and show；Be unsatisfactory for then not to augmented reality content show end send target brand recognition figure and it is associated with it to Show information.

Second of displaying restrictive condition can be when showing restrictive condition is time restriction, each matching brand recognition figure Show that restrictive condition can refer to that trade mark registration time, the trade mark corresponding enterprise set up time etc.；When displaying restrictive condition is position When setting limitation, each displaying restrictive condition for matching brand recognition figure can refer to the location of the corresponding enterprise of trade mark, and trade mark is corresponding The movable location of enterprise's rectangle.

It is corresponding, for time restriction, meet the displaying restrictive condition for showing that restrictive condition refers to matching brand recognition figure In time fallen in user using augmented reality content show end setting time interval in；Position is limited, exhibition is met Show that restrictive condition refers to that the position of matching brand recognition figure shown in restrictive condition and augmented reality content are shown locating for end Position or the position of user setting are consistent.

In addition, the storage method that each brand recognition figure and information to be presented are stored in a storage medium may include:

Obtain brand recognition figure of the second image information of trade mark to be stored as trade mark to be stored；

Obtain the information to be presented of trade mark to be stored；

The brand recognition figure of trade mark to be stored and information to be presented are associated；

It is stored by brand recognition figure and with the associated information to be presented of brand recognition figure according to pre-set displaying template Into the storage medium of augmented reality content cloud retrieval access end.

In addition, can also be identified to each brand recognition figure in storage, form the number of each brand recognition figure, i.e., ID, other equipment can get corresponding target brand recognition figure and its corresponding information to be presented according to number.

Obtain the displaying restrictive condition of trade mark to be stored；

The brand recognition figure for showing restrictive condition and trade mark to be stored is associated；

Displaying restrictive condition storage depositing to augmented reality content cloud retrieval access end after being associated with brand recognition figure In storage media.

In addition, augmented reality content cloud retrieval access end may include content distribution subsystem, content distribution subsystem is Content distributing network (Content Delivery Network, CDN).

Above-mentioned storage method can also include by with the associated information to be presented of the brand recognition figure of trade mark to be stored and exhibition Show that restrictive condition is sent to content distribution subsystem and is stored.

For step 34, it can be sent, be can specifically include by CDN:

Show the end transmission content distribution subsystem apart from the user network position most to the augmented reality content The network address of close CDN server；

Source contents are synchronized to each fringe node in the whole nation by content distributing network, and system is accurately dispatched in cooperation, by user's Request distribution allows user to obtain the content needed for him with most fast speed to his node is most suitable for, and solves network bandwidth Small, the problems such as user's amount of access is big, network point distribution is uneven, improves the response speed of user's access.

Example IV

Referring to Fig. 4, Fig. 4 is a kind of knot for brand recognition device based on AR technology that embodiments herein four provides Structure schematic diagram.

As shown in figure 4, the brand recognition device provided in this embodiment based on AR technology, is applied to the exhibition of augmented reality content Show end, comprising:

First obtains module 41, for obtaining the first image information of trade mark to be identified；

First retrieval module 42, for according to the first image information from each trade mark being stored in advance in local storage medium It identifies searched targets brand recognition figure in figure, obtains search result；Search result is target brand recognition figure or sky；Target trade mark Identify that figure is and the matched brand recognition figure of the first image information；

Second obtains module 43, for being obtained from local storage medium when search result is target brand recognition figure Information to be presented；Information to be presented is information associated with target brand recognition figure；

First sending module 44, for sending inspection to augmented reality content cloud retrieval access end when search result is empty Rope request, and receive target brand recognition figure and information to be presented that augmented reality content cloud retrieval access end returns；Retrieval is asked It asks including the first image information；Target brand recognition figure is examined by augmented reality content cloud retrieval access end according to the first image information Rope obtains；Information to be presented is by augmented reality content cloud retrieval access end according to target brand recognition figure from augmented reality content cloud It retrieves and is acquired in the storage medium of access end；

First display module 45, for the first image information, target brand recognition figure and information to be presented to be sent to AR Display module is shown.

Optionally, the first retrieval module includes:

First computing unit, for calculating separately the matching degree of each brand recognition figure and the first image information；

First setting unit, for when the corresponding matching degree of each brand recognition figure is respectively less than preset threshold, retrieval to be tied Fruit is set as empty；

Second setting unit, for setting target quotient for search result when there is the matching degree bigger than preset threshold Mark is not schemed, and target brand recognition figure is the corresponding brand recognition figure of maximum matching degree.

Optionally, the second setting unit includes:

First obtains subelement, for obtaining the displaying restrictive condition of each matching brand recognition figure；Each matching brand recognition Figure is the corresponding each brand recognition figure of the matching degree bigger than preset threshold；

First setting subelement, when for meeting the matching brand recognition figure of displaying restrictive condition when presence, by each matching The maximum matching brand recognition figure of matching degree is set as target brand recognition figure in brand recognition figure；

Second setting subelement, for will retrieve when there is no the matching brand recognition figure for showing restrictive condition is met As a result it is set as empty.

Optionally, information to be presented includes

At least one of text information associated with the target brand recognition figure, image information and acoustic information, or Person, the information to be presented include at least one in the following contents: picture associated with the target brand recognition figure；With The associated video of target brand recognition figure；It is associated with the target brand recognition figure to link；With the target quotient Mark does not scheme associated audio；Text associated with the target brand recognition figure；With the target brand recognition figure phase Associated animation.

Embodiment five

Referring to Fig. 5, Fig. 5 is a kind of knot for brand recognition device based on AR technology that embodiments herein five provides Structure schematic diagram.

As shown in figure 5, the brand recognition device provided in this embodiment based on AR technology, the retrieval point of augmented reality content cloud Originator, comprising:

First receiving module 51 shows that the retrieval request of end transmission, retrieval request include for receiving augmented reality content First image information；Retrieval request is that augmented reality content shows transmission when the search result at end is sky；Search result is by enhancing Real content show end according to the first image information from be stored in advance in augmented reality content show end storage medium in each quotient Mark not figure searched targets brand recognition figure obtains；First image information is the image information of trade mark to be identified；Target trade mark is known Figure is not and the matched brand recognition figure of the first image information；

Second retrieval module 52, for being distributed according to the first image information from the retrieval of augmented reality content cloud is stored in advance in Searched targets brand recognition figure in each brand recognition figure in the storage medium at end；

Third obtains module 53, for obtaining letter to be presented from the storage medium of augmented reality content cloud retrieval access end Breath, information to be presented are information associated with target brand recognition figure；

Second sending module 54 is shown for target brand recognition figure, information to be presented to be sent to augmented reality content End, so that augmented reality content shows that the first image information, target brand recognition figure and information to be presented are sent to AR exhibition by end Show that module is shown.

Optionally, the second retrieval module includes:

Second computing unit, for calculating separately the matching degree of each brand recognition figure and the first image information；

Third setting unit, for when exist the matching degree bigger than preset threshold when, by the corresponding quotient of maximum matching degree Mark not figure is set as target brand recognition figure.

Optionally, third setting unit includes:

Second obtains subelement, for obtaining the displaying restrictive condition of each matching brand recognition figure；Each matching brand recognition Figure is the corresponding each brand recognition figure of the matching degree bigger than preset threshold；

Subelement is arranged in third, when for meeting the matching brand recognition figure of displaying restrictive condition when presence, by each matching The maximum matching brand recognition figure of matching degree is set as target brand recognition figure in brand recognition figure.

Embodiment six

Referring to Fig. 6, Fig. 6 is a kind of knot for brand recognition equipment based on AR technology that embodiments herein six provides Structure schematic diagram.

Referring to Fig. 6, the brand recognition equipment provided in this embodiment based on AR technology, i.e. the above embodiments of the present application Augmented reality content shows end, comprising:

First processor 61, and the first memory 62 being connected with first processor；

For first memory for storing computer program, computer program is at least used to execute the base of the embodiment of the present application two In the brand recognition method of AR technology；

First processor is for calling and executing the computer program in first memory.

Embodiment seven

Referring to Fig. 7, Fig. 7 is a kind of knot for brand recognition equipment based on AR technology that embodiments herein seven provides Structure schematic diagram.

Referring to Fig. 7, the brand recognition equipment provided in this embodiment based on AR technology, i.e. the above embodiments of the present application Augmented reality content cloud retrieves access end, comprising:

Second processor 71, and the second memory 72 being connected with second processor；

For second memory for storing computer program, computer program is at least used to execute the base of the embodiment of the present application three In the brand recognition method of AR technology；

Second processor is for calling and executing the computer program in second memory.

Embodiment eight

Referring to Fig. 8, Fig. 8 is a kind of knot for Trademark Recognition System based on AR technology that embodiments herein 8 provides Structure schematic diagram.

As shown in figure 8, the Trademark Recognition System provided in this embodiment based on AR technology, comprising:

As the augmented reality content of the application embodiment six shows end 81；

With augmented reality content show end interact as the embodiment of the present application seven augmented reality content cloud retrieval access end 82。

Wherein, augmented reality content shows that end may include photographing module, local storage medium, identification module, show mould Block, control module.Augmented reality content cloud retrieval access end may include content distribution subsystem, retrieval module, storage medium, Control module.

Augmented reality content shows that end is connected with augmented reality content cloud retrieval access end by internet communication.

About the device in above-described embodiment, wherein modules execute the concrete mode of operation in related this method Embodiment in be described in detail, no detailed explanation will be given here.

It is understood that same or similar part can mutually refer in the various embodiments described above, in some embodiments Unspecified content may refer to the same or similar content in other embodiments.

It should be noted that term " first ", " second " etc. are used for description purposes only in the description of the present application, without It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present application, unless otherwise indicated, the meaning of " multiple " Refer at least two.

Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discussed suitable Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, Lai Zhihang function, this should be by the application Embodiment person of ordinary skill in the field understood.

It should be appreciated that each section of the application can be realized with hardware, software, firmware or their combination.Above-mentioned In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene Programmable gate array (FPGA) etc..

Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries It suddenly is that relevant hardware can be instructed to complete by program, program can store in a kind of computer readable storage medium, The program when being executed, includes the steps that one or a combination set of embodiment of the method.

In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any One or more embodiment or examples in can be combined in any suitable manner.

Although embodiments herein has been shown and described above, it is to be understood that above-described embodiment is example Property, it should not be understood as the limitation to the application, those skilled in the art within the scope of application can be to above-mentioned Embodiment is changed, modifies, replacement and variant.

Claims

1. a kind of brand recognition method based on AR technology is applied to augmented reality content and shows end characterized by comprising

Obtain the first image information of trade mark to be identified；

According to the first image information from each brand recognition figure being stored in advance in local storage medium searched targets quotient Mark is not schemed, and search result is obtained；The search result is the target brand recognition figure or sky；The target brand recognition figure For the brand recognition figure with the first image information matches；

When the search result is target brand recognition figure, information to be presented is obtained from the local storage medium；It is described Information to be presented is information associated with the target brand recognition figure；

When the search result is empty, retrieval request is sent to augmented reality content cloud retrieval access end, and receive the increasing The target brand recognition figure and the information to be presented that strong real content cloud retrieval access end returns；The retrieval request packet Include the first image information；The target brand recognition figure is by augmented reality content cloud retrieval access end according to described the One image information retrieval obtains；The information to be presented is by augmented reality content cloud retrieval access end according to the target quotient Mark not figure is acquired from the storage medium of augmented reality content cloud retrieval access end；

The first image information, target brand recognition figure and the information to be presented are sent to AR display module to open up Show.

2. the brand recognition method according to claim 1 based on AR technology, which is characterized in that described according to described first Image information searched targets brand recognition figure from each brand recognition figure being stored in advance in local storage medium, is retrieved As a result, comprising:

When the corresponding matching degree of each brand recognition figure is respectively less than the preset threshold, set the search result to It is empty；

When there is the matching degree bigger than the preset threshold, target brand recognition figure is set by the search result, it is described Target brand recognition figure is the corresponding brand recognition figure of maximum matching degree.

3. the brand recognition method according to claim 2 based on AR technology, which is characterized in that described when in the presence of than described When the big matching degree of preset threshold, target brand recognition figure is set by the search result, comprising:

Obtain the displaying restrictive condition of each matching brand recognition figure；Each matching brand recognition figure is bigger than the preset threshold The corresponding each brand recognition figure of matching degree；

When there is the matching brand recognition figure for meeting the displaying restrictive condition, most by matching degree in each matching brand recognition figure Big matching brand recognition figure is set as target brand recognition figure；

4. the brand recognition method according to claim 1 based on AR technology, which is characterized in that the retrieval request is also wrapped Include user network position；The augmented reality content cloud retrieval access end includes content distribution subsystem；Content distribution System includes multiple CDN servers；

It is described when the search result is empty, send retrieval request to augmented reality content cloud retrieval access end, and receive institute State the target brand recognition figure and the information to be presented that augmented reality content cloud retrieval access end returns, comprising:

When the search result is empty, retrieval request is sent to augmented reality content cloud retrieval access end, so that the enhancing Real content cloud retrieval access end retrieves the target brand recognition figure according to the retrieval request and will be apart from the user Network site it is nearest be stored with the target brand recognition figure and associated with the target brand recognition figure described wait open up The number of the network address and the target brand recognition figure of showing the CDN server of information returns to the augmented reality content exhibition Show end；The number is the mark of storage corresponding with brand recognition figure when storing each brand recognition figure；

Request of data is sent to the corresponding CDN server of the network address, so that the corresponding CDN clothes of the network address Be engaged in device according to the request of data by the target brand recognition figure and it is associated with the target brand recognition figure it is described to Show that information is sent to the augmented reality content and shows end；The request of data includes the volume of the target brand recognition figure Number；

5. a kind of brand recognition method based on AR technology is applied to augmented reality content cloud and retrieves access end, which is characterized in that Include:

It receives augmented reality content and shows that the retrieval request that end is sent, the retrieval request include the first image information；The inspection Rope request is that the augmented reality content shows transmission when the search result at end is sky；The search result is by the augmented reality Content shows that end is shown in the storage medium of end according to the first image information from the augmented reality content is stored in advance in Each brand recognition figure searched targets brand recognition figure obtains；The first image information is the image information of trade mark to be identified；Institute Stating target brand recognition figure is the brand recognition figure with the first image information matches；

According to the first image information from the storage medium for being stored in advance in the augmented reality content cloud retrieval access end Each brand recognition figure in searched targets brand recognition figure；

Information to be presented is obtained from the storage medium of augmented reality content cloud retrieval access end, the information to be presented is Information associated with the target brand recognition figure；

The target brand recognition figure, the information to be presented are sent to the augmented reality content and show end, so that described Augmented reality content shows that the first image information, target brand recognition figure and the information to be presented are sent to AR exhibition by end Show that module is shown.

6. the brand recognition method according to claim 5 based on AR technology, which is characterized in that described according to described first Image information is from each brand recognition figure in the storage medium for being stored in advance in the augmented reality content cloud retrieval access end Searched targets brand recognition figure, comprising:

When there is the matching degree bigger than the preset threshold, target is set by the corresponding brand recognition figure of maximum matching degree Brand recognition figure.

7. the brand recognition method according to claim 6 based on AR technology, which is characterized in that described when in the presence of than described When the big matching degree of preset threshold, target brand recognition figure is set by the corresponding brand recognition figure of maximum matching degree, comprising:

When there is the matching brand recognition figure for meeting the displaying restrictive condition, most by matching degree in each matching brand recognition figure Big matching brand recognition figure is set as target brand recognition figure.

8. the brand recognition method according to claim 7 based on AR technology, which is characterized in that the augmented reality content It includes content distribution subsystem that cloud, which retrieves access end,；The retrieval request further includes user network position；Content distribution System includes multiple CDN servers；

It is described that the target brand recognition figure, the information to be presented are sent to augmented reality content displaying end, comprising:

It is apart from the user network position nearest to show that end sends the content distribution subsystem to the augmented reality content The number of the network address of CDN server and the target brand recognition figure；So that the augmented reality content shows end to institute It states the corresponding CDN server of network address and sends request of data；It is described number be store each brand recognition figure when with it is described The mark of the corresponding storage of brand recognition figure；The request of data includes the number of the target brand recognition figure；

The CDN server nearest apart from the user network position receives the augmented reality content and shows the number that end is sent According to request；

The target brand recognition figure, the information to be presented are returned into the augmented reality content according to the request of data Show end.

9. a kind of brand recognition equipment based on AR technology, i.e., augmented reality content according to any one of claims 1 to 8 is shown End characterized by comprising

The first memory is at least used for perform claim and 1-4 is required to appoint for storing computer program, the computer program Based on the brand recognition method of AR technology described in one；

10. a kind of brand recognition equipment based on AR technology, i.e., augmented reality content cloud according to any one of claims 1 to 8 Retrieve access end characterized by comprising

The second memory is at least used for perform claim and 5-8 is required to appoint for storing computer program, the computer program Based on the brand recognition method of AR technology described in one；