CN110198455A - Content push monitoring method, device and storage medium - Google Patents

Content push monitoring method, device and storage medium Download PDF

Info

Publication number
CN110198455A
CN110198455A CN201810257170.6A CN201810257170A CN110198455A CN 110198455 A CN110198455 A CN 110198455A CN 201810257170 A CN201810257170 A CN 201810257170A CN 110198455 A CN110198455 A CN 110198455A
Authority
CN
China
Prior art keywords
media content
content
media
file
client
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201810257170.6A
Other languages
Chinese (zh)
Other versions
CN110198455B (en
Inventor
周彬
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Tencent Technology Shenzhen Co Ltd
Original Assignee
Tencent Technology Shenzhen Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tencent Technology Shenzhen Co Ltd filed Critical Tencent Technology Shenzhen Co Ltd
Priority to CN201810257170.6A priority Critical patent/CN110198455B/en
Publication of CN110198455A publication Critical patent/CN110198455A/en
Application granted granted Critical
Publication of CN110198455B publication Critical patent/CN110198455B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/2547—Third Party Billing, e.g. billing of advertiser
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8543—Content authoring using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML]

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Security & Cryptography (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

This application discloses a kind of content push monitoring methods, it include: the media content playing request for receiving the mark for the first media content of carrying that the first client is sent, the order of the first media content corresponding with the mark of first media content and first media content is described into file and is sent to first client, wherein, each display location has been superimposed corresponding second media content in one or more display locations of first media content, wherein, the order describes the displaying information in file including each second media content；So that when the first media content described in first client terminal playing, when the displaying information for describing each second media content in file according to the order, which determines, is played to second media content, it is sent to release platform and launches data update request, so that release platform updates the dispensing data of second media content.Present invention also provides corresponding device and storage mediums.

Description

Content push monitoring method, device and storage medium
Technical field
This application involves Internet technical field more particularly to content push monitoring methods, device and storage medium.
Background technique
Currently, with the development of internet technology, more and more media contents (include: text, picture, audio, video Deng) various users can be pushed to by internet.Such as: user can connect when using the terminal devices such as mobile phone, PC browsing webpage The various media contents of network side push are received, such as: advertisement, public good advertisement information, news of picture or video format etc..This Sample, user can be with news, interested contents etc. when timely learning.This kind of media content is referred to alternatively as pushed information or push content Deng.
For example, for advertisement dispensing, other than the conventional ads forms such as current patch and banner, more and more Advertiser attempts the product advertising that oneself is implanted into plot.The advantage of video content product placement is that itself and plot are closely tied It closes, can show naturally product while enhancing spectators' memory.But at the same time, this advertisement form again flexibility not Foot, businessman must settle all implantation matters with production side before shooting starting, and the advertisement position in video content sells the period It is shorter.
Technology contents
The embodiment of the present application provides a kind of content push monitoring method, comprising:
Receive the first client transmission the first media content of carrying mark media content playing request, will with it is described Corresponding first media content of mark of first media content and the order of first media content describe file and are sent to institute State the first client, wherein each display location has been superimposed respectively in one or more display locations of first media content Corresponding second media content, wherein the order describes the displaying information in file including each second media content；So that institute When stating the first media content described in the first client terminal playing, when describing each second media content in file according to the order It shows that information determines when being played to second media content, is sent to release platform and launch data and update request, so as to launch Platform updates the dispensing data of second media content.
The embodiment of the present application also provides a kind of content push monitoring methods, which comprises
The media content playing request for carrying the mark of the first media content is sent to media content service platform, receives matchmaker The first media content corresponding with the mark of first media content and first media that body content service platform is sent The order of content describes file, wherein each display location superposition in one or more display locations of first media content Corresponding second media content, wherein the order describe include in file each second media content displaying information；
When playing first media content, when describing each second in file according to the order of first media content When the displaying information determination of media content is played to second media content, dispensing data update is sent to release platform and is asked It asks, so that release platform updates the dispensing data of second media content.
The embodiment of the present application also provides a kind of content push monitoring methods, comprising:
Stereotactic conditions are sent to media content service platform, it is true according to the stereotactic conditions to receive media content service platform The information of one or more display locations of fixed the first media content of one or more and each first media content；
In response to selection operation, the first media content of one or more chosen, and each first media chosen are determined One or more display locations in content；
In response to upload operation, corresponding second media content of each display location in each first media content of selection is obtained Material；
By the mark of each first media content of selection, the mark of each display location of each first media content and each displaying The material of corresponding second media content in position is sent to the media content release platform,
So that media content release platform determines each according to the material and corresponding display location of each second media content The displaying information of each second media content is added ordering for corresponding first media content by the displaying information of two media contents In single description file.
The embodiment of the present application also provides a kind of content push monitoring devices, comprising:
The media content of receiving unit, the mark of the first media content of carrying to receive the transmission of the first client plays Request；
Transmission unit, to by the first media content corresponding with the mark of first media content and first matchmaker The order held in vivo describes file and is sent to first client, wherein one or more exhibitions of first media content Show that each display location has been superimposed corresponding second media content in position, wherein the order describes to include each in file The displaying information of second media content；So that when the first media content described in first client terminal playing, when being ordered according to When singly the displaying information determination of each second media content in description file is played to second media content, to release platform It sends and launches data update request, so that release platform updates the dispensing data of second media content.
The embodiment of the present application also provides a kind of content push monitoring device, described device includes:
Transmit-Receive Unit, the media content to send the mark for carrying the first media content to media content service platform are broadcast Put request, receive the first media content corresponding with the mark of first media content that media content service platform is sent and The order of first media content describes file, wherein each in one or more display locations of first media content Display location has been superimposed corresponding second media content, wherein the order describes to include in each second media in file The displaying information of appearance；
Broadcast unit when playing first media content, is described when according to the order of first media content When the displaying information determination of each second media content in file is played to second media content, sends and throw to release platform It puts data and updates request, so that release platform updates the dispensing data of second media content.
The embodiment of the present application also provides a kind of content push monitoring device, described device includes:
Transmission unit, to media content service platform send stereotactic conditions, receive media content service platform according to One or more display locations of the first media content of one or more and each first media content that the stereotactic conditions determine Information；
Selection unit, to determine the first media content of one or more chosen, and selection in response to selection operation Each first media content in one or more display locations；
Uploading unit, it is corresponding in response to upload operation, to obtain each display location in each first media content of selection The second media content material；By the mark of each first media content of selection, each display location of each first media content Mark and the material of corresponding second media content of each display location be sent to the media content release platform,
So that media content release platform determines each according to the material and corresponding display location of each second media content The displaying information of each second media content is added ordering for corresponding first media content by the displaying information of two media contents In single description file.
The embodiment of the present application also provides a kind of computer readable storage mediums, are stored with computer-readable instruction, can be with At least one processor is set to execute method as described above.
Using above scheme provided by the present application, the second media in the scene for being implanted to the first media content can be counted The dispensing data of content.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art To obtain other drawings based on these drawings.
Fig. 1 is the system architecture figure that present application example is related to；
Fig. 2 is the flow diagram of teachings herein push monitoring method；
Fig. 3 A is a scene image in one instance video of the application；
Fig. 3 B is the schematic diagram in one instance video of the application after a scene image product placement；
Fig. 4 A is implantation schematic diagram of one example of the application when the second media content is single-frame images；
Fig. 4 B is implantation schematic diagram of one example of the application when the second media content is multiple image；
Fig. 4 C is the interface schematic diagram for the video that one example terminal equipment of the application shows product placement；
Fig. 4 D is the interface schematic diagram for the video that another example terminal equipment of the application shows product placement；
Fig. 5 is the flow chart of the application the first client-side content push monitoring method；
Fig. 6 is the flow chart of the application the second client-side content push monitoring method；
Fig. 7 is the interacting message figure of one example content of the application push monitoring method；
Fig. 8 is the content push monitoring device structural schematic diagram in one example media content service platform of the application；
Fig. 9 is the content push monitoring device structural schematic diagram of one the first client-side of example of the application；
Figure 10 is the content push monitoring device structural schematic diagram of one the second client-side of example of the application；And
Figure 11 is the calculating equipment composition structural schematic diagram in the embodiment of the present application.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that the described embodiment is only a part of the embodiment of the present invention, instead of all the embodiments.Based on this Embodiment in invention, every other reality obtained by those of ordinary skill in the art without making creative efforts Example is applied, shall fall within the protection scope of the present invention.
In some instances, for being implanted into media content to be put in video content, for example, product placement etc., After video content generates, the push of media content to be put is realized by the implantation of the media content to be put in later period.Specifically Ground is superimposed the material of media content to be put at the display location of the frame image of video content.For example, in video content A display location shows the clothes advertising pictures of advertiser in one frame market image, to realize the clothes advertisement of advertiser It is implanted in the scene of video content.In this example, the way of promotion of media content to be put solve product placement when Between problem, the implantation of media content to be put can be realized during the manufacturing process of video content, broadcast.No matter in video How long hold broadcast, the commodity such as food, automobile, clothes, jewelry can be allowed to become new element in play.For example, in video Product placement in appearance, the technology can reproduce primary advertisement context, realize wide in the video during completion has been taken or broadcasts Accuse the fusion with plot.Product placement will be limited no longer by the movies-making period, and advertiser can be at any time by the product of oneself It puts into video.
But in this scenario, the media content to be put being implanted in video content scene can not be counted to be put The dispensing data of media content.The viewing user of video can not determine which content is media to be put in the content of video playing The content of content, which content are video contents.
In order to solve the above technical problems, this application provides content push monitoring method, device and storage mediums.The application The system architecture diagram being related to is as shown in Figure 1, the system architecture diagram includes: the first client 101, the second client 102, third party Monitoring server 103 and medium content server platform 104.Wherein, it is broadcast in media content service platform 104 including media content It puts server 105, media content editing server 106 and media content and launches server 107.First the 101, second visitor of client It is connected between family end 102, third party monitoring server 103 and media content release platform 104 by internet.
First client 101 is to provide a user the client of application service, for example, videoconference client, news are objective Family end, social client and browser etc..Second client 102 is media content material provider's client, such as advertiser Client.Above-mentioned first client 101 and the second client 102 are client in terminal device, and the terminal device can be The portable terminals such as mobile phone, plate, palm PC, wearable device, or desktop computer, laptop etc. PC, or the various smart machines with the Internet access capability and displaying interface such as smart television.In above-mentioned media The server serviced can be shown for that can provide a user various media contents in internet by holding Play Server 105, such as: Portal site server, Online Video server, social application server (such as microblogging, wechat, instant communication server), electricity Sub- mail server, social network-i i-platform server (such as blog, BBS server), electric business Platform Server (Jingdone district, Taobao, The server of the platforms such as Amazon) etc..Above-mentioned media content editing server 106 is to handle media content, example Such as, the advertisement of advertiser is implanted in the scene of video content.Above-mentioned media content launches server 107 to objective to first Media content is launched at family end 101, while counting the dispensing data of each media content to be put, for example, exposure data, hits According to, propelling data etc..Dispensing data of the above-mentioned third party monitoring server to count each media content to be put, wherein to The provider for launching media content according to the dispensing data of the media contents to be put of third party monitoring server statistics to Media content service platform pays expense.
When the corresponding user of the second client 102 prepares to launch a media content, by the second client 102 to media Content launches server 107 and sends stereotactic conditions, and media content launches server and the stereotactic conditions are sent to media content volume Volume server 106, media content editing server 106 search with the matched one or more media contents of the stereotactic conditions and One or more implantation scenes in each media content, will be in the one or more of media contents that found and each media The second visitor is sent to by media content dispensing server 107 with the matched one or more implantation scenes of stereotactic conditions in appearance Family end 102.Second client 102 chooses one or more media contents in one or more of media contents, simultaneously also The implantation scene in media content is chosen, by the implantation scene in the mark of the media content of selection and the media content of selection Mark, and the material of the corresponding media content to be put of each implantation scene are sent to by media content dispensing server 107 Media content editing server 106.The corresponding material of each implantation scene is implanted to corresponding by media content editing server 106 In the corresponding implantation scene of media content.Edited media content is sent in media by media content editing server 106 Hold Play Server 105, when the first client 101 requests the data of a media content to media content Play Server, The data of the media content are sent to the first client and are shown by media content Play Server 105.First client exists When showing the media content, the material for the media content to be put being implanted into the media content is shown.It is to be put when showing When media content, the first client 101 launches the dispensing data that server 107 sends the media content to be put to media content Request is updated, so that media content launches server 107 and is updated the dispensing data of corresponding media content to be put.The One client 101 is also asked to the dispensing data update that third party's detection service device 103 sends the media content to be put simultaneously It asks, is updated third party monitoring server 103 by the dispensing data of the media content to be put.
This application provides a kind of content push monitoring methods, are applied to media content service platform, as shown in Fig. 2, institute State method the following steps are included:
S201: receiving the media content playing request of the mark for the first media content of carrying that the first client is sent, will The order of the first media content corresponding with the mark of first media content and first media content describes file hair Give first client, wherein each display location superposition in one or more display locations of first media content Corresponding second media content, wherein the order describe include in file each second media content displaying information.
First media content can be static media content, such as article, microblog topic etc., or dynamic The media content of state, such as video etc..Display location in first media content is used to show media content to be put.The Two media contents are media content to be put, for example, advertisement, file to be pushed etc., the displaying of second media content Information includes displaying time started, duration, display area of the second media content etc..First media content it is described Display location is used to show the material of second media content.For example, when the first media content is video, the displaying position Set the display area in a frame or multiple image including the first media content, at the same further include the display area it is lasting when Between.For example, first media content is video, there are the video-frequency bands that an automobile is run in the video, in the vapour run The LOGO that an automobile tire is shown on the tire of vehicle, to show the advertisement of the automobile tire.In this example embodiment, the displaying position It sets including occurring a frame of automobile tire or multiple image in video, the automobile tire is display area, a frame or more The frame image corresponding time is the duration of display location.The duration of the display location is that automobile is run in the video Duration, second media content is the LOGO of automobile tire, the beginning in the displaying information of second media content The time point that time can run in the time for the automobile, the period formed by the time started and duration It runs in the period positioned at automobile, runs the period no more than the automobile.That is the displaying period of the second media content is wanted In the range of the duration of display location.Second media content of the displaying can be a static images, as above The LOGO for stating the automobile tire, is also possible to a dynamic picture, for example, a bit of video.
The display location for being used to be implanted into the second media content in first media content can be one, or more It is a, for example, the automobile tire in the sequence frame image that automobile is run in above-mentioned video is a display location, the shop in video Clothes stand in the sequence frame image of scene is another display location.The display location is referred to as implantation scene.One Advertiser can show a product advertising of oneself in multiple implantation scenes of a video, can also be in multiple implantation fields The a plurality of product advertisings of oneself are shown in scape.The product advertising of multiple advertisers can be implanted into one video.
In this example, each display location has been superimposed respectively in one or more display locations of first media content Corresponding second media content refers to pair being implanted to the second media content by vedio in technology in the first media content It answers at display location, it, will be in the first media when being superimposed the second media content with the first media content by vedio in technology Material at the display location of appearance replaces with the material of corresponding second media content.For example, for passing through vedio in video For in technology product placement, for example, occurring a photo wall in video, a photo in photo wall is replaced with into advertisement Photo determines occur a frame or multiple image for the photo wall in video according to the display location information of video, while basis The display location information of video determines the position of the photo to be replaced in a frame or multiple image (for example, specifically should The pixel region of photo), the corresponding picture material of the picture location is replaced with to the picture material of advertisement.Specifically, it can incite somebody to action The pixel value of each pixel in the pixel region replaces with the pixel value of advertising image corresponding pixel points.Pass through Vedio in Technology realizes that the mode of advertisement implantation is different from video the mode of the form product placement of patch or bak stay in the past, in the past The mode product placement of patch or bak stay is to increase individual sequence frame in original video (advertisement corresponds to individual sequence Frame), it is not related to the processing to original video image frame.Product placement is realized by vedio in technology, by the frame figure of video A part of content of picture replaces with the material content of advertisement, is handled original frame image, so that the advertisement of implantation is melted Enter in video scene.
Wherein, the displaying time of the second media content will hold in the range of the duration of corresponding display location.? When second media content is implanted into the first media content, according at the beginning of in the displaying information of the second media content and continuing Time determines a frame or multiple image in the first media content.Wherein, each frame figure is stored in the information of the first media content As the corresponding time, according to the time of each frame image and the second media content at the beginning of and the duration determine described first Frame image, the first frame image can be a frame, or multiframe.Can be at the beginning of second media content The material provider of second media content preset time point when providing the material of the second media content.When second media When content is single picture, the duration of second media content is also possible to the material provider preset duration, Duration of the duration no more than corresponding display location.When second media content is video-frequency band, the exhibition Show that the duration in information can be the duration of the video-frequency band, while the duration of the video-frequency band cannot be beyond exhibition Show the range of the corresponding duration in position.It, will be in the second frame image when by the second frame image is superimposed in first frame image A frame image superposition at the superposed positions of the frame image in corresponding first frame image, the superposed positions be first frame figure It is used to be superimposed the position of the second frame image as in.The process of the superposition can be the figure at the superposed positions in first frame image As replacing with the image in the second frame image.The displaying information of each second media content is being added to first media content Order when describing in file, can by the displaying information of each second matchmaker according to information is shown at the beginning of sort, successively add Order is added to describe in file.
S202: so that when the first media content described in first client terminal playing, when describing file according to the order In the displaying information of each second media content determine when being played to second media content, sent to release platform and launch number It is requested according to updating, so that release platform updates the dispensing data of second media content.
When first the first media content of client terminal playing, the displaying of each second media content in file is described according to order Information, specifically, according to showing in information at the beginning of point, determine when being played to second media content, it is flat to launching Platform (media content launches server 107), which is sent, launches data update request.The second media content can be carried in the request The mark of mark or the corresponding order of the second media content, so that making media content launch server 107 updates second matchmaker The dispensing data held in vivo, or the dispensing data of the order are updated, for example, updating exposure data.
Using content push monitoring method provided by the present application, the second media content for being implanted into the first media content Displaying information be added to the order of the first media content and describe in file.So that the first client is showing the first media When content, second media content is played to according to the displaying information determination that order describes each second media content in file When, server is launched to media content and sends dispensing data update request, so that media content launches the second matchmaker of server update The dispensing data held in vivo.For the second media content being implanted in the first media content scene, second matchmaker can be counted The dispensing data held in vivo.
In some instances, described to show that information includes the play start time of corresponding second media content, duration And display area；
Wherein, the displaying information according to each second media content is being executed, it is corresponding in first media content When being superimposed the second frame image of each second media content in first frame image, comprising the following steps:
S11: being directed to any second media content, according to the play start time of second media content, continues Time determines a frame or multiframe first frame image in first media content, according to the exhibition of second media content Show that position determines the display area in a frame or multiframe first frame image.
S12: second media content is superimposed at the display area in a frame or multiframe first frame image The second frame image.
In this example, the first frame figure in the first media content is determined according to the play start time of the second media content Picture determines the subsequent frame image of the first media content according to the duration of the second media content.According to the second media content Displaying information in display area determine the superposed positions in a frame or frame first frame image, the superposed positions can be with Region is replaced for image in first frame image.For example, in figure 3 a, superposed positions are image-region occupied by photo 304.It will Image at superposed positions replaces with the material of the second media content, as shown in Figure 3B, photo 304 is replaced with advertising pictures 305。
In some instances, it when executing above-mentioned steps S12, and executes described in a frame or multiframe first frame image In the superposed positions at when being superimposed the second frame image of second media content, comprising the following steps:
S21: when the second frame image of second media content is a frame, the second frame of frame image is folded respectively It is added at the superposed positions in a frame or multiframe first frame image.
S22: when the second frame image of second media content is multiframe, the second frame of multiframe image is folded respectively It is added at the point of addition of corresponding first frame image.
In this example, for example, as shown in Figure 4 A, first frame image includes 4 frame images, the superposition in the four frames image Position is 401, and when the second frame image is a frame, the second frame image 402 is respectively added to the superposition position of 4 frame first frame images It sets at 401.When the second frame image is multiple image, i.e. when the second media content is video-frequency band, as shown in Figure 4 B, by the second frame Image 403 is added at the superposed positions 401 of first frame image 1, and correspondingly, the second frame image 404,405,406 is distinguished It is added at the superposed positions 401 of corresponding first frame image.Wherein, the size with the superposed positions of the second frame image is big It is small identical, or it is less than the superposed positions, when the second frame image is multiframe, quantity and the first frame image of the second frame image Quantity is identical.As shown in Figure 4 C, when the first client in terminal device (for example, mobile device etc.) is (for example, video consumer End) when showing a video 407, advertisement 408 has been superimposed in the image of video.Again as shown in Figure 4 D, when terminal device is (for example, PC Equipment) on the first client (for example, videoconference client) when showing a video 409, be superimposed advertisement in the image of video 410。
In some instances, the method further includes following steps:
S31: receiving the stereotactic conditions that the second client is sent, and determines one or more first matchmakers according to the stereotactic conditions Appearance and one or more display locations of each first media content in vivo.
Second client is to provide the client of the material of the second media content, for example, providing the wide of ad material Accuse master.Second client launches server by media content and sends stereotactic conditions, the orientation to media content editing server Condition can be the scene condition in video, for example, stereotactic conditions are the scene of automobile occur in video, the field in shop occur Scape.Media content editing server can match one or more first media contents according to stereotactic conditions, while match one Or the display location in multiple first media contents.For example, for product placement in video, advertiser wishes in video The advertisement of a jacket of oneself is implanted into the scene of shop, advertiser passes through the stereotactic conditions that the second client uploads are as follows: shop Scene then searches the video with shop scene in video library in media content editing server, and in the video found In, determine the display location of shop scene, which includes at the beginning of occurring shop scene in video, at the end of Between, and occur capableing of the position of the jacket advertising pictures of product placement master in the frame or multiple image of shop scene.
S32: by one or more display locations of one or more of first media contents and each first media content Information be sent to second client.
Wherein, the display location information includes that can open up at the beginning of showing, in the frame image of end time and video Show the band of position of the second media content.The information of first media content and one or more display locations is being sent to second After client, the player in the second client is when playing first media content, according to display location information first Display area marking frame is added in the corresponding frame or multiple image of media content.To which the user at the second client is seeing When seeing the first media content, when being played at the beginning of display location, it can be shown in the second media in the image of display The regional frame of appearance.When sending the first media content to the second client, a part in the first media content can also be sent, It include the display location (implantation scene) in the part.
S33: the mark of first media content of one or more after receiving the selection that second client is sent and respectively The material of corresponding second media content of mark and each display location of one or more display locations of first media content.
The corresponding user of second client, i.e., the provider of the material of the second media content is in the one or more received One or more first media contents are chosen in first media content, while also choosing the display location in the first media content (implantation scene), while the material of corresponding second media content of each display location being provided.The element of the second media content provided The size of material is identical as the image size of overlap-add region in display location (implantation scene), or is less than the superposition area Domain.When the material of the second media content of offer is video-frequency band, the duration of video-frequency band is no more than display location (implantation Scene) duration.
S34: the displaying of each second media content is determined according to the material of each second media content and corresponding display location Information.
Wherein, the displaying information of the second media content includes the displaying time started of the second media content, duration, exhibition Show the information such as region.In addition, it can include the mark of the second media content, the corresponding order note identification of the second media content.
S35: text is described into the order that the displaying information of each second media content adds corresponding first media content In part.
The mapping relations of each display location with corresponding second media content are stored, so that media content editing service Device is when being implanted to the first media content for the second media content, according to the mapping relations, in the displaying position of the first media content It sets place and is implanted into corresponding second media content.The displaying information of each second media content is added in corresponding first media The order of appearance describes in file.
In some instances, the displaying information of each second media content include the second media content play start time, Duration and display area；Each the is determined executing the material and corresponding display location according to each second media content When the displaying information of two media contents, comprising the following steps:
The play start time and display area of second media content are determined according to the display location；According to The material of second media content determines the duration of second media content.
For first media content, the displaying information for the second media content being implanted into the first media content is added Into a file, the order for forming the first media content describes file, and this document can be XML format file.Second matchmaker The play start time in displaying information held in vivo can be determining according to the display location of the first media content, the display location It at the beginning of including that can show the second media content, display area and can show duration, can open display location is corresponding Time beginning is determined as the play start time of the second media content.The play start time of second media content can also be by second The material provider of media content is arranged, but the time being arranged will be in the corresponding duration ranges content of the display location. The corresponding display area of the display location can be determined as to the display area of the second media content.It can will be in the second media The duration of the material of appearance is determined as the duration of the second media content.Wherein, the duration of material is no more than described The display location corresponding period.
In some instances, content push monitoring method provided by the present application, further includes steps of
Monitoring link is added to described by the monitoring link for receiving each second media content of the second client transmission Order describes in file, monitoring link to when first client terminal playing is to second media content, according to The monitoring of second media content, which links to send to third party monitoring server, launches data update request, so that the third Square detection service device updates the dispensing data of second media content.
User at second client can be to third party monitoring service for each second media content to be launched One monitoring link of device application, the corresponding order of second media content, third party monitoring server is in response to the second visitor The request at family end is the one monitoring link of each Order splitting, and different orders corresponds to different monitoring links.User passes through the Two clients upload the second media content material when, can simultaneously above-mentioned second media content monitoring link.In addition, may be used also To upload the corresponding order information of the second media content, which includes that order note identification, corresponding second media of order mention Supplier, the corresponding flow identifier of order (show the flow provider of the second media content, for example, Tencent's news, wechat circle of friends Deng).Media content service platform is when being added to order for the displaying information of the second media content and describing in file, while by The monitoring link of two media contents is also added to order and describes in file, thus when being played to second media content, by the SDK (Software Development Kit, Software Development Kit) in one client triggers the prison of the second media content Surveyor's chain connects, and the dispensing data for sending the second media content to third party monitoring server update request, wherein can be in the request Carry the mark of the corresponding order of the second media content.Third party monitoring server is by the dispensing number of the corresponding order of order note identification According to being updated.For example, the exposure data of order is updated.The user of second media content provider, for example, advertiser, root Putting expense is paid to corresponding media side according to the dispensing data of third party monitoring server statistics.
Present invention also provides a kind of content push monitoring methods, are applied to the first client, as shown in figure 5, the side Method the following steps are included:
S501: sending the media content playing request for carrying the mark of the first media content to media content service platform, Receive the first media content corresponding with the mark of first media content and described that media content service platform is sent The order of one media content describes file, wherein respectively shows position in one or more display locations of first media content It sets and has been superimposed corresponding second media content, wherein the order describes the exhibition in file including each second media content Show information.
S502: it when playing first media content, is described in file when according to the order of first media content When the displaying information determination of each second media content is played to second media content, is sent to release platform and launch data more New request, so that release platform updates the dispensing data of second media content.
When first the first media content of client terminal playing, the displaying of each second media content in file is described according to order Information, specifically, according to showing in information at the beginning of point, determine when being played to second media content, it is flat to launching Platform (media content launches server 107), which is sent, launches data update request.The second media content can be carried in the request The mark of mark or the corresponding order of the second media content, so that media content be made to launch in server update second media The dispensing data of appearance, or the dispensing data of the order are updated, for example, updating exposure data.The order describes file can Think XML file (comprising the corresponding order information of the second media content, the second media content duration, the second media content Time of occurrence point).When the first media content is video, when user passes through Tencent's video playing video content, player is all Corresponding XML file is obtained in Content Management System has looked for whether product placement information.For example, player is in XML file In read video content A and had product placement at 10 minutes, and advertisement maintains 7s.Then when video playing was by 10 minutes, broadcast It puts device and launches the dispensing data update request that server 107 sends the product placement to media content, carry institute in the request The order note identification of advertisement is stated, is updated the dispensing data of the advertisement so that media content be made to launch server, for example, exposing Light number adds 1.
Each step in the example is corresponding with each step in the method for media content service platform side, no longer superfluous herein It states.
In some instances, the order of first media content describes to include folding in first media content in file The monitoring of each second media content added links, and it further comprises step that content provided by the present application, which launches monitoring method:
When being played to second media content, linked according to the monitoring of second media content to third party monitoring Server, which is sent, launches data update request, so that third party's detection service device updates the dispensing of second media content Data.
Each step in the example is corresponding with each step in the method for media content service platform side, no longer superfluous herein It states.
Present invention also provides a kind of content push monitoring methods, are applied to the second client, as shown in fig. 6, the side Method the following steps are included:
S601: sending stereotactic conditions to media content service platform, receives media content service platform according to the orientation The information of one or more display locations of the first media content of one or more and each first media content that condition determines.
S602: in response to selection operation, the first media content of one or more chosen is determined, and each first chosen One or more display locations in media content.
S603: in response to upload operation, corresponding second matchmaker of each display location in each first media content of selection is obtained The material held in vivo.
S604: by the mark of each first media content of selection, the mark of each display location of each first media content and The material of corresponding second media content of each display location is sent to the media content release platform, so that media content is launched Platform determines the displaying information of each second media content according to the material and corresponding display location of each second media content, will be each The order that the displaying information of second media content adds corresponding first media content describes in file.
Each step in the example is corresponding with each step of media content service platform side, and details are not described herein.
In some instances, content push monitoring method provided by the present application further includes steps of
In response to the upload operation, the monitoring link of each second media content is obtained, by the chain of each second media content Media content service platform is given in sending and receiving, so that the link of each second media content is added to respectively by medium content server platform The order of self-corresponding first media content describes in file.
Each step in the example is corresponding with each step of media content service platform side, and details are not described herein.
When in the monitoring that content push monitoring method provided by the present application is applied to advertisement dispensing, in first media When appearance is video, first client is Tencent's videoconference client, and second client is advertisement primary client, the matchmaker Holding server platform in vivo is video server platform, and the media content Play Server is video playing server, described Media content editing server is video editing server, and it is advertisement releasing server that the media content, which launches server,.This The interacting message figure that the content push monitoring method provided is provided, as shown in fig. 7, comprises following steps:
S701: advertiser provides orientation bar by advertisement releasing server of the advertisement primary client into Video service platform Part.
S702: stereotactic conditions are sent to video editing server by advertisement releasing server.
S703: video editing server matches one or more videos according to stereotactic conditions, in the video being matched to really Fixed one or more implantable scene (display locations).
S704: video editing server sends out the information of the implantable scene of matched one or more videos and each video Give advertisement releasing server.
S705: the letter for the implantable scene in one or more videos and each video that advertisement releasing server will match to Breath is sent to advertisement primary client.
S706: advertisement primary client selects a video, an implantation scene, in addition it is also possible to multiple videos are selected, one A video chooses multiple implantable scenes.By the mark of the video of selection, the mark and each implantable scene pair of scene can plant The ad material and monitoring link answered upload.
S707: the mark for the video that advertisement releasing server chooses advertiser, the mark of implantable scene and each implantation The material of scene and monitoring link are sent to video editing server.
S708: the ad material that video editing server provides advertiser is implanted to the corresponding implantation of the video of selection In scene, while the detection of the displaying information of advertisement, advertisement link being added in the order note identification file of video, this document can Think XML file.The order information of advertisement can be additionally added into order note identification file.Meanwhile video editing server Edited video is sent to video playing server.
S709: Tencent's videoconference client sends playing request to video playing server.
S710: video playing server returns to the order of corresponding video file and video file to Tencent's videoconference client File, such as XML file are described.
S711: Tencent's videoconference client plays media content.
S712: whether Tencent's videoconference client is played to extensively according to the displaying infomation detection that order describes each advertisement in file It accuses, for example, being monitored whether to be played to an advertisement according to the play start time of advertisement.
S713: when the advertisement being played in video, the SDK in Tencent's videoconference client sends out to advertisement releasing server It send and launches data update request, after advertisement releasing server receives the request, the dispensing data of advertisement are updated, for example, advertisement Light exposure add 1.
S714: the SDK in Tencent's videoconference client triggers the monitoring link of the advertisement.
S715:SDK is sent to third party monitoring server launches data update request.Third party monitoring server receives After the request, the dispensing data of advertisement are updated, for example, the light exposure of advertisement is added 1.
As shown in figure 8, the application also provides a kind of content push monitoring device 800, it is applied to media content service platform, Include:
Receiving unit 801, the media content of the mark of the first media content of carrying to receive the transmission of the first client Playing request；
Transmission unit 802, to by the first media content corresponding with the mark of first media content and described The order of one media content describes file and is sent to first client, wherein one or more of first media content Each display location has been superimposed corresponding second media content in a display location, wherein the order describes to wrap in file Include the displaying information of each second media content；So that when the first media content described in first client terminal playing, when according to institute It states order and describes the displaying information of each second media content in file and determine when being played to second media content, to dispensing Platform, which is sent, launches data update request, so that release platform updates the dispensing data of second media content.
In some instances, described device further comprises implantation unit 803, to:
To receive the stereotactic conditions of the second client transmission, one or more first matchmakers are determined according to the stereotactic conditions Appearance and one or more display locations of each first media content in vivo
By the letter of one or more display locations of one or more of first media contents and each first media content Breath is sent to second client；
The mark and each first of the first media content of one or more after receiving the selection that second client is sent The material of corresponding second media content of mark and each display location of one or more display locations of media content；
The displaying information of each second media content is determined according to the material of each second media content and corresponding display location； The order that the displaying information of each second media content adds corresponding first media content is described in file.
The operation and above content that each unit executes in content push monitoring device provided by the present application push monitoring method In each step it is corresponding, details are not described herein.
In some instances, the implantation unit 803, also to:
Monitoring link is added to described by the monitoring link for receiving each second media content of the second client transmission Order describes in file, monitoring link to when first client terminal playing is to second media content, according to The monitoring of second media content, which links to send to third party monitoring server, launches data update request, so that the third Square detection service device updates the dispensing data of second media content.
As shown in figure 9, being applied to the first client, institute present invention also provides a kind of content push monitoring device 900 Stating device includes:
Transmit-Receive Unit 901, to media content service platform send carry the first media content mark media in Hold playing request, receives in the first media corresponding with the mark of first media content that media content service platform is sent Hold and the order of first media content describes file, wherein one or more display locations of first media content In each display location be superimposed corresponding second media content, wherein the order describe in file include each second matchmaker The displaying information held in vivo；
Broadcast unit 902 when playing first media content, is retouched when according to the order of first media content The displaying information for stating each second media content in file determines when being played to second media content, sends to release platform It launches data and updates request, so that release platform updates the dispensing data of second media content.
The operation and above content that each unit executes in content push monitoring device provided by the present application push monitoring method In each step it is corresponding, details are not described herein.
As shown in Figure 10, present invention also provides a kind of content push monitoring devices 1000, are applied to the second client, It is characterized in that, described device includes:
Transmission unit 1001 receives media content service platform to send stereotactic conditions to media content service platform The first media content of one or more and the one or more of each first media content determined according to the stereotactic conditions is shown The information of position；
Selection unit 1002, to the first media content of one or more chosen in response to selection operation, determination, and The one or more display locations in each first media content chosen；
Uploading unit 1003, to obtain each display location in each first media content of selection in response to upload operation The material of corresponding second media content；By each displaying of the mark, each first media content of each first media content of selection The material of the mark of position and corresponding second media content of each display location is sent to the media content release platform,
So that media content release platform determines each according to the material and corresponding display location of each second media content The displaying information of each second media content is added ordering for corresponding first media content by the displaying information of two media contents In single description file.
The operation and above content that each unit executes in content push monitoring device provided by the present application push monitoring method In each step it is corresponding, details are not described herein.
Present invention also provides a kind of computer readable storage mediums, are stored with computer-readable instruction, can make at least One processor executes method as described above.
Figure 11 shows content push monitoring device 800, content push monitoring device 900 and content push monitoring device The composite structural diagram of calculating equipment where 1000.As shown in figure 11, which includes one or more processor (CPU) 1102, communication module 1104, memory 1106, user interface 1110, and the communication bus for interconnecting these components 1108。
Processor 1102 can send and receive data by communication module 1104 to realize network communication and/or locally lead to Letter.
User interface 1110 includes one or more output equipments 1112 comprising one or more speakers and/or one A or multiple visual displays.User interface 1110 also includes one or more input equipments 1114 comprising such as, key Disk, mouse, voice command input unit or loudspeaker, touch screen displays, touch sensitive tablet, posture capture camera or other are defeated Enter button or control etc..
Memory 1106 can be high-speed random access memory, such as DRAM, SRAM, DDR RAM or other deposit at random Take solid storage device；Or nonvolatile memory, such as one or more disk storage equipments, optical disc memory apparatus, sudden strain of a muscle Deposit equipment or other non-volatile solid-state memory devices.
The executable instruction set of 1106 storage processor 1102 of memory, comprising:
Operating system 1116, including the journey for handling various basic system services and for executing hardware dependent tasks Sequence；
Using 1118, including content push monitoring device 800, content push monitoring device 900 and content push monitoring dress Set Unit some or all of 1000 or module.Content push monitoring device 800, content push monitoring device 900 and content At least one unit in push monitoring device 1000 can store machine-executable instruction.Processor 1102 is deposited by executing Machine-executable instruction in reservoir 1106 in each unit at least one unit, and then can be realized above-mentioned each unit or module In at least one module function.
It should be noted that step and module not all in above-mentioned each process and each structure chart be all it is necessary, can To ignore certain steps or module according to the actual needs.Each step execution sequence be not it is fixed, can according to need into Row adjustment.The division of each module is intended merely to facilitate the division functionally that description uses, and in actual implementation, a module can It is realized with point by multiple modules, the function of multiple modules can also be realized by the same module, these modules can be located at same In a equipment, it can also be located in different equipment.
Hardware module in each embodiment can in hardware or hardware platform adds the mode of software to realize.Above-mentioned software Including machine readable instructions, it is stored in non-volatile memory medium.Therefore, each embodiment can also be presented as software product.
In each example, hardware can be by special hardware or the hardware realization of execution machine readable instructions.For example, hardware can be with Permanent circuit or logical device (such as application specific processor, such as FPGA or ASIC) specially to design are used to complete specifically to grasp Make.Hardware also may include programmable logic device or circuit by software provisional configuration (as included general processor or other Programmable processor) for executing specific operation.
In addition, each example of the application can pass through the data processor by data processing equipment such as computer execution To realize.Obviously, data processor constitutes the application.In addition, being commonly stored data processing in one storage medium Program is by directly reading out storage medium or the storage by program being installed or being copied to data processing equipment for program It is executed in equipment (such as hard disk and/or memory).Therefore, such storage medium also constitutes the application, and present invention also provides one Kind non-volatile memory medium, wherein being stored with data processor, this data processor can be used for executing in the application State any one of method example example.
The corresponding machine readable instructions of Figure 11 module can make operating system operated on computer etc. to complete to retouch here The some or all of operation stated.Non-volatile computer readable storage medium storing program for executing can be institute in the expansion board in insertion computer In the memory of setting or write the memory being arranged in the expanding element being connected to a computer.Be mounted on expansion board or CPU on expanding element etc. can be according to instruction execution part and whole practical operations.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all in essence of the invention Within mind and principle, any modification, equivalent substitution, improvement and etc. done be should be included within the scope of the present invention.

Claims (14)

1. a kind of content push monitoring method characterized by comprising
The media content playing request for receiving the mark of the first media content of carrying of the first client transmission, will be with described first Corresponding first media content of mark of media content and the order of first media content describe file and are sent to described One client, wherein each display location has been superimposed respective correspondence in one or more display locations of first media content The second media content, wherein the order describe in file include each second media content displaying information；
So that when the first media content described in first client terminal playing, when describing each second in file according to the order When the displaying information determination of media content is played to second media content, dispensing data update is sent to release platform and is asked It asks, so that release platform updates the dispensing data of second media content.
2. the method according to claim 1, wherein the method further includes:
The stereotactic conditions for receiving the transmission of the second client determine one or more first media contents according to the stereotactic conditions, And one or more display locations of each first media content
The information of one or more display locations of one or more of first media contents and each first media content is sent out Give second client；
The mark of the first media content of one or more after receiving the selection that second client is sent and each first media The material of corresponding second media content of mark and each display location of one or more display locations of content；
The displaying information that each second media content is determined according to the material of each second media content and corresponding display location, will be each The order that the displaying information of second media content adds corresponding first media content describes in file.
3. according to the method described in claim 2, it is characterized in that, the displaying information of each second media content includes the second media Play start time, duration and the display area of content；
The displaying information that each second media content is determined according to the material and corresponding display location of each second media content Include:
The play start time and display area of second media content are determined according to the display location；
The duration of second media content is determined according to the material of second media content.
4. the method according to claim 1, wherein the method further includes:
Monitoring link is added to the order by the monitoring link for receiving each second media content of the second client transmission It describes in file, the monitoring is linked to when first client terminal playing is to second media content, according to described The monitoring of second media content, which links to send to third party monitoring server, launches data update request, so that the third party examines Survey the dispensing data of the second media content described in server update.
5. a kind of content push monitoring method, which is characterized in that the described method includes:
The media content playing request for carrying the mark of the first media content is sent to media content service platform, is received in media Hold the first media content corresponding with the mark of first media content and first media content that service platform is sent Order file is described, wherein each display location has been superimposed respectively in one or more display locations of first media content Self-corresponding second media content, wherein the order describes the displaying information in file including each second media content；
When playing first media content, when describing each second media in file according to the order of first media content The displaying information of content determines when being played to second media content, sends to release platform and launches data and update request, with Release platform is set to update the dispensing data of second media content.
6. according to the method described in claim 5, it is characterized in that, the order of first media content describe include in file The monitoring for each second media content being superimposed in first media content links, the method further includes:
When being played to second media content, linked according to the monitoring of second media content to third party monitoring service Device, which is sent, launches data update request, so that third party's detection service device updates the dispensing number of second media content According to.
7. a kind of content push monitoring method characterized by comprising
Stereotactic conditions are sent to media content service platform, receive what media content service platform was determined according to the stereotactic conditions The information of one or more display locations of one or more first media contents and each first media content；
In response to selection operation, the first media content of one or more chosen, and each first media content chosen are determined In one or more display locations；
In response to upload operation, the element of corresponding second media content of each display location in each first media content of selection is obtained Material；
By the mark of each first media content of selection, the mark and each display location of each display location of each first media content The material of corresponding second media content is sent to the media content release platform,
So that media content release platform determines each second matchmaker according to the material and corresponding display location of each second media content The displaying information held in vivo retouches the order that the displaying information of each second media content adds corresponding first media content It states in file.
8. the method according to the description of claim 7 is characterized in that the method further includes:
In response to the upload operation, the monitoring link of each second media content is obtained, by the chain sending and receiving of each second media content Give media content service platform so that medium content server platform by the link of each second media content be added to respectively it is right The order for the first media content answered describes in file.
9. a kind of content push monitoring device characterized by comprising
The media content broadcasting of receiving unit, the mark of the first media content of carrying to receive the transmission of the first client is asked It asks,
Transmission unit, to will be in the first media content corresponding with the mark of first media content and first media The order of appearance describes file and is sent to first client, wherein the one or more of first media content show position Each display location has been superimposed corresponding second media content in setting, wherein the order describes to include each second in file The displaying information of media content；So as to be retouched when the first media content described in first client terminal playing when according to the order The displaying information for stating each second media content in file determines when being played to second media content, sends to release platform It launches data and updates request, so that release platform updates the dispensing data of second media content.
10. device according to claim 9, which is characterized in that described device further comprises implantation unit, to:
To receive the stereotactic conditions of the second client transmission, determined in one or more first media according to the stereotactic conditions One or more display locations of appearance and each first media content
The information of one or more display locations of one or more of first media contents and each first media content is sent out Give second client；
The mark of the first media content of one or more after receiving the selection that second client is sent and each first media The material of corresponding second media content of mark and each display location of one or more display locations of content；
The displaying information of each second media content is determined according to the material of each second media content and corresponding display location；It will be each The order that the displaying information of second media content adds corresponding first media content describes in file.
11. device according to claim 9, which is characterized in that the implantation unit, also to:
Monitoring link is added to the order by the monitoring link for receiving each second media content of the second client transmission It describes in file, the monitoring is linked to when first client terminal playing is to second media content, according to described The monitoring of second media content, which links to send to third party monitoring server, launches data update request, so that the third party examines Survey the dispensing data of the second media content described in server update.
12. a kind of content push monitoring device, which is characterized in that described device includes:
Transmit-Receive Unit, the media content broadcasting to send the mark for carrying the first media content to media content service platform are asked It asks, receives the first media content corresponding with the mark of first media content and described that media content service platform is sent The order of first media content describes file, wherein respectively shows in one or more display locations of first media content Position has been superimposed corresponding second media content, wherein the order describes to include each second media content in file Show information；
Broadcast unit, when playing first media content, when describing file according to the order of first media content In the displaying information of each second media content determine when being played to second media content, sent to release platform and launch number It is requested according to updating, so that release platform updates the dispensing data of second media content.
13. a kind of content push monitoring device, which is characterized in that described device includes:
Transmission unit receives media content service platform according to send stereotactic conditions to media content service platform The letter of one or more display locations of the first media content of one or more and each first media content that stereotactic conditions determine Breath；
Selection unit to the first media content of one or more chosen in response to selection operation, determination, and is chosen each One or more display locations in first media content；
Uploading unit, in response to upload operation, to obtain each display location in each first media content of selection corresponding The material of two media contents；By the mark of the mark of each first media content of selection, each display location of each first media content Know and the material of corresponding second media content of each display location be sent to the media content release platform,
So that media content release platform determines each second matchmaker according to the material and corresponding display location of each second media content The displaying information held in vivo retouches the order that the displaying information of each second media content adds corresponding first media content It states in file.
14. a kind of computer readable storage medium, is stored with computer-readable instruction, at least one processor can be made to execute such as The described in any item methods of claim 1-8.
CN201810257170.6A 2018-03-27 2018-03-27 Content push monitoring method and device and storage medium Active CN110198455B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810257170.6A CN110198455B (en) 2018-03-27 2018-03-27 Content push monitoring method and device and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810257170.6A CN110198455B (en) 2018-03-27 2018-03-27 Content push monitoring method and device and storage medium

Publications (2)

Publication Number Publication Date
CN110198455A true CN110198455A (en) 2019-09-03
CN110198455B CN110198455B (en) 2021-08-27

Family

ID=67751315

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810257170.6A Active CN110198455B (en) 2018-03-27 2018-03-27 Content push monitoring method and device and storage medium

Country Status (1)

Country Link
CN (1) CN110198455B (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111565325A (en) * 2020-04-30 2020-08-21 北京字节跳动网络技术有限公司 Information pushing method and device, server and storage medium

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101119223A (en) * 2007-09-28 2008-02-06 腾讯科技（深圳）有限公司 Method, system and related device for implementing on-line advertisement launching
CN101651550A (en) * 2008-08-15 2010-02-17 阿里巴巴集团控股有限公司 Method and system for advertisement generation and display and advertisement production and display client
CN104519408A (en) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 Advertising data monitoring system and method based on smart television
CN104581222A (en) * 2015-01-05 2015-04-29 李伟贤 Method for quickly recognizing advertisement position and implanting advertisement in video
US20170229148A1 (en) * 2005-05-23 2017-08-10 Open Text Sa Ulc Distributed scalable media environment for advertising placement in movies

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20170229148A1 (en) * 2005-05-23 2017-08-10 Open Text Sa Ulc Distributed scalable media environment for advertising placement in movies
CN101119223A (en) * 2007-09-28 2008-02-06 腾讯科技（深圳）有限公司 Method, system and related device for implementing on-line advertisement launching
CN101651550A (en) * 2008-08-15 2010-02-17 阿里巴巴集团控股有限公司 Method and system for advertisement generation and display and advertisement production and display client
CN104519408A (en) * 2014-11-25 2015-04-15 四川长虹电器股份有限公司 Advertising data monitoring system and method based on smart television
CN104581222A (en) * 2015-01-05 2015-04-29 李伟贤 Method for quickly recognizing advertisement position and implanting advertisement in video

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111565325A (en) * 2020-04-30 2020-08-21 北京字节跳动网络技术有限公司 Information pushing method and device, server and storage medium
CN111565325B (en) * 2020-04-30 2022-04-01 北京字节跳动网络技术有限公司 Information pushing method and device, server and storage medium

Also Published As

Publication number Publication date
CN110198455B (en) 2021-08-27

Similar Documents

Publication Publication Date Title
CN110366013A (en) Promotional content method for pushing, device and storage medium
CN106375775B (en) Virtual gift display method and device
CN110139162B (en) Media content sharing method and device, storage medium and electronic device
US20100023405A1 (en) Advertising by tagging predefined keywords or phrases onto content or media
CN109766457A (en) A kind of media content search method, apparatus and storage medium
JP2015505384A (en) Image annotation method and system
CN104135692B (en) The loading display method and loaded and displayed device of video information
CN101127109A (en) Electronic map capable of uploading or downloading local photos
CN110366041A (en) Media data sharing method, device and equipment
CN110324676A (en) Data processing method, media content put-on method, device and storage medium
CN104769564A (en) Communication terminal, communication method, program, and communication system
CN110827073A (en) Data processing method and device
CN109379639A (en) Method for pushing and device, the electronic equipment of video content object
CN110602543A (en) Method and apparatus for displaying material, storage medium, and electronic apparatus
CN107872691A (en) A kind of advertisement loading processing method, apparatus and system
CN104756157A (en) Image processing device, image processing method, and program
CN114245228A (en) Page link releasing method and device and electronic equipment
CN104270647B (en) A kind of media content recommendations method and apparatus
CN108073593B (en) Method, device and system for generating media content
CN108076357B (en) Media content pushing method, device and system
US10121123B1 (en) Systems and methods for managing related visual elements
CN109218272A (en) Media content method for pushing, device, server, system and storage medium
CN110198455A (en) Content push monitoring method, device and storage medium
CN107846610A (en) One kind customizes startup advertisement implementation method, apparatus and system
KR20180041879A (en) Method for editing and apparatus thereof

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant