CN110175864A - Advertisement display method, apparatus and system - Google Patents
Advertisement display method, apparatus and system Download PDFInfo
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- CN110175864A CN110175864A CN201910328497.2A CN201910328497A CN110175864A CN 110175864 A CN110175864 A CN 110175864A CN 201910328497 A CN201910328497 A CN 201910328497A CN 110175864 A CN110175864 A CN 110175864A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The disclosure provides a kind of advertisement display method, apparatus and system, is related to electronic information technical field, is able to solve that user's precision is low when solving the problems, such as display advertisement and covering surface is small.The specific technical proposal is: after determining the corresponding targeted advertisements of target user by multiple advertisement displays, and the corresponding targeted advertisements of the target user are transmitted to multiple advertisement displays；When any one advertisement display recognizes target user in advertisement display coverage area, corresponding targeted advertisements are obtained according to the identification information of target user and are shown.The disclosure is shown for advertisement.
Description
Technical field
This disclosure relates to electronic information technical field more particularly to advertisement display method, apparatus and system.
Background technique
With the development of science and technology, in order to promote and publicize product, wherein display screen is because show ad content more
It enriches, be flexibly widely used.In the related technology, advertisement display is shown according to preset display list
Or long-range control display content, it is even more important that in the prior art without confused between display screen and display screen, because
Display list for advertisement display is fixed while and does not establish transmission link between different advertisement displays
It cannot achieve communication, therefore, the advertisement that advertisement display display screen is shown is not shown selectively with for different user,
Also it can not combine other advertisement displays in region and be directed to the advertisement of target user's displaying target, reduce the effect of advertising
Fruit.
Summary of the invention
The embodiment of the present disclosure provides a kind of advertisement display method and device, and user's precision is low when being able to solve display advertisement
The small problem with covering surface.The technical solution is as follows:
According to the first aspect of the embodiments of the present disclosure, a kind of advertisement display method is provided, data processing equipment is applied to, it should
Method includes:
The target for obtaining target user watches record, which be located in advertisement display preset range
User, target viewing record, is used to indicate the target user and watches at least one advertisement shown on the advertisement display
Record；
It is watched and being recorded according to the target, determine that target corresponding with target identification information is wide at least one advertisement
It accuses, and the corresponding relationship of the target identification information and the targeted advertisements relationship is stored in database, which is used to indicate
The corresponding relationship of at least one identification information and at least one targeted advertisements, the target identification information are used for marked targeted customer
Feature；
Receive the target identification information that targeted advertisements display device is sent；
When finding the advertisement to match with the target identification information in the database, the target identification information is obtained
Corresponding targeted advertisements；
Display command is sent to the targeted advertisements display device, which is used to indicate targeted advertisements display dress
It sets and shows the targeted advertisements.
In one embodiment, this method is before obtaining the target viewing record of target user, this method further include:
Obtain the user watches duration attentively, this watches duration attentively, is used to indicate the target user and watches the advertisement display attentively
Corresponding duration；
When this watches duration attentively greater than preset threshold, the target user that determines that the user is.
In one embodiment, this method is after sending display command to the targeted advertisements display device, and this method is also
Include:
Continued broadcasting order is sent to the targeted advertisements display device, which is used to indicate targeted advertisements display dress
Continued broadcasting target video is set, which is the advertisement video for stopping to play according to pause play instruction in the targeted advertisements.
In one embodiment, this method is before sending continued broadcasting order to the targeted advertisements display device, further includes:
According to the target identification information, the corresponding pupil information of the target user is obtained, which is used to indicate use
The location information of pupil when family pupil watches advertisement playing device attentively；
When the location information shows that the pupil of the target user leaves in preset range, pause play instruction is sent, it should
Pause play instruction, which is used to indicate the advertisement playing device, to be stopped playing Current ad.
In one embodiment, this method is sending display command to the targeted advertisements display device, further includes:
It obtains target to show list and show list according to the target, sends display command to the advertisement display, it should
Target shows list, is used to indicate the display order that targeted advertisements are determined according to the history broadcasting time of the targeted advertisements.
After the disclosure determines the corresponding targeted advertisements of target user by multiple advertisement displays, and it is aobvious to multiple advertisements
Showing device transmits the corresponding targeted advertisements of the target user；When any one advertisement is shown in advertisement display coverage area
When device recognizes target user, corresponding targeted advertisements are obtained according to the identification information of target user and are shown, to realize
According to the attention rate of the target user displaying target advertisement within the scope of multizone increases the duration and direction of advertisement covering
Property.
According to the second aspect of an embodiment of the present disclosure, a kind of data transmission device is provided, comprising: record obtains module, wide
Accuse determining module, receiving module, advertisement acquisition module and sending module；
The record obtains module, and the target for obtaining target user watches record, which is aobvious positioned at advertisement
User in showing device preset range, target viewing record, is used to indicate the target user and watches on the advertisement display
The record of at least one advertisement of display；
The advertisement determining module is recorded for being watched according to the target, the determining and target mark at least one advertisement
Know the corresponding targeted advertisements of information, and the corresponding relationship of the target identification information and the targeted advertisements relationship is stored in data
Library, the database are used to indicate the corresponding relationship of at least one identification information Yu at least one targeted advertisements, target identification letter
Breath, the feature for marked targeted customer；
The receiving module, for receiving the target identification information of targeted advertisements display device transmission；
The acquisition module, for obtaining when finding the advertisement to match with the target identification information in the database
Take the corresponding targeted advertisements of the target identification information；
The sending module, for sending display command to the targeted advertisements display device, which is used to indicate this
Targeted advertisements display device shows the targeted advertisements.
In one embodiment, the data processing equipment, further includes: duration obtains module and determining module,
The duration obtains module, watches duration attentively for obtain the user, this watches duration attentively, is used to indicate the target user
Watch the corresponding duration of the advertisement display attentively；
The determining module, the target user for determining that the user is when this watches duration attentively greater than preset threshold.
In one embodiment, the data processing equipment, further includes:
The first transmission instruction, for sending continued broadcasting order, the continued broadcasting order, for referring to the targeted advertisements display device
Show the targeted advertisements display device continued broadcasting target video, which is in the targeted advertisements according in pause play instruction
The advertisement video only played.
In one embodiment, the data processing equipment, further includes:
The first acquisition module should for obtaining the corresponding pupil information of the target user according to the target identification information
Pupil information is used to indicate the location information of pupil when user's pupil watches advertisement playing device attentively；
The second transmission instruction, when for showing that the pupil of the target user leaves in preset range when the location information,
Pause play instruction is sent, which, which is used to indicate the advertisement playing device, stops playing Current ad.
According to the third aspect of an embodiment of the present disclosure, a kind of advertisement display system is provided, comprising:
A kind of advertisement display system, the system include: data processing equipment and at least one advertisement display, this is at least
One advertisement display includes: targeted advertisements display device；
The data processing equipment, the target viewing of the target user for receiving at least one advertisement display transmission
Record, which is the user in advertisement display preset range, and target viewing record is used to indicate this
Target user watches the record of at least one advertisement shown on the advertisement display；
And watched and being recorded according to the target, target corresponding with target identification information is determined at least one advertisement
Advertisement, the target identification information, the feature for marked targeted customer；
And receive the target identification information of targeted advertisements display device transmission；
When finding the advertisement to match with the target identification information in the database, the target identification information is obtained
Corresponding targeted advertisements；
Display command is sent to the targeted advertisements display device, which is used to indicate targeted advertisements display dress
It sets and shows the targeted advertisements；
At least one advertisement display, the target viewing record and target identification letter of the target user for transmission
It ceases to the data processing equipment；
And for showing the targeted advertisements according to the display command.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.
Fig. 1 is a kind of flow chart for advertisement display method that the embodiment of the present disclosure provides；
Fig. 2 is a kind of interaction figure for advertisement display method that the embodiment of the present disclosure provides；
Fig. 3 is a kind of structure chart for data processing equipment that the embodiment of the present disclosure provides；
Fig. 4 is a kind of structure chart 1 for data processing equipment that the embodiment of the present disclosure provides；
Fig. 5 is a kind of structure chart 2 for data processing equipment that the embodiment of the present disclosure provides；
Fig. 6 is a kind of structure chart 3 for data processing equipment that the embodiment of the present disclosure provides；
Fig. 7 is a kind of structure chart for advertisement display system that the embodiment of the present disclosure provides.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
The embodiment of the present disclosure provides a kind of advertisement display method, as shown in Figure 1, the advertisement display method includes following step
It is rapid:
101, the target for obtaining target user watches record.
The target user is the user in advertisement display preset range.Preset range is according to apart from advertisement
What the range information and angle information of display device determined.
In an alternative embodiment, the target user of the disclosure determines according to the time that user watches advertisement display attentively, tool
The determination step of body includes:
Obtain the user watches information attentively, this watches information attentively, including watches duration and fixation time attentively, this is watched information attentively and is used for
Indicate the information when target user watches the advertisement display attentively；
When this watches duration attentively greater than preset threshold, the target user that determines that the user is.
Further, obtain user watches information attentively, comprising: according to the pupil position information of user, when pupil position exists
When in preset range, determine that target user watches the advertisement display attentively, obtain user at this time watches information attentively.
Target viewing record, is used to indicate the target user and watches at least one advertisement shown on the advertisement display
Record.Target viewing record, may include: the identification information of target user, history advertisement and history advertisement is corresponding broadcasts
Data are put, which includes: the corresponding broadcasting time of history advertisement, playing duration and continued broadcasting data.
Further, the target viewing record that the target user is sent according at least one advertisement display, obtains mesh
The target for marking user watches record.
102, it is watched and being recorded according to the target, target corresponding with target identification information is determined at least one advertisement
Advertisement, and the corresponding relationship of the target identification information and the targeted advertisements relationship is stored in database.
The database is used to indicate the corresponding relationship of at least one identification information Yu at least one targeted advertisements, the target
Identification information, the feature for marked targeted customer.
The disclosure determines that target is wide by the record data for watching advertisement within a preset period of time of statistics target user
It accuses, can be improved the precision of advertisement broadcasting.
The disclosure is by establishing database, which is used to indicate at least one identification information and at least one target is wide
The corresponding relationship of announcement, and the database is sent at least one advertisement display, it can guarantee aobvious at least one advertisement
Corresponding targeted advertisements can be matched for the target user in the corresponding region of showing device, to promote the covering of targeted advertisements
Degree and precision.
103, the target identification information that targeted advertisements display device is sent is received.
The identification information of target user, face feature information, finger print information, height information including target user etc. are a variety of
Biological information.
In an alternative embodiment, before the target identification information for receiving the transmission of targeted advertisements display device, further includes:
Receive the identification information that targeted advertisements display device is sent；
When the identification information is not target identification information, display command is sent, which it is wide to be used to indicate target
It accuses display device and shows default advertisement.
In the specific implementation process, the advertisement that targeted advertisements display device can be acquisition target identification information for the first time is shown
Showing device or the advertisement display for determining targeted advertisements and target identification information relationship；To improve targeted advertisements broadcasting
Spreadability and continuity.
104, when finding the advertisement to match with the target identification information in the database, target identification letter is obtained
Cease corresponding targeted advertisements.
In an alternative embodiment, when being not matched to targeted advertisements corresponding with the target identification information in the database
When, show default advertisement.
105, display command is sent to the targeted advertisements display device.
Display command is used to indicate the targeted advertisements display device and shows the targeted advertisements.
In an alternative embodiment, the advertisement in advertisement broadcast method that the disclosure provides includes, true according to user's attention rate
Fixed advertisement and the advertisement not finished according to user's watched are further illustrated aobvious to targeted advertisements below for different advertisements
Showing device sends display command.
Specific example one: for the advertisement therein not finished according to user's watched, the disclosure further include:
Continued broadcasting order is sent to the targeted advertisements display device, which is used to indicate targeted advertisements display dress
Continued broadcasting target video is set, which is the advertisement video for stopping to play according to pause play instruction in the targeted advertisements.
In an alternative embodiment, target viewing record according to pause play instruction after stop play advertisement video in,
Generate pause play instruction, comprising:
It identifies the target identification information, obtains the corresponding pupil information of the target user, which is used to indicate use
The location information of pupil when the pupil fixation object advertisement playing device of family；
When pupil information shows that the pupil of the target user leaves in preset range, pause play instruction is generated, this is temporarily
Stop instruction is used to indicate stopping and plays Current ad.
This sentences targeted advertisements as transmission display command, target user is further described for 10 seconds video ads of duration
It leaves when watching the first advertisement display and being played to targeted advertisements the 6th second, is used when targeted advertisements display device obtains target
When the target identification information at family, the corresponding targeted advertisements of target user are obtained in the database, according to the targeted advertisements, are determined continuous
Information, the i.e. picture frame of the targeted advertisements picture frame started and end are broadcast, continued broadcasting order, targeted advertisements are sent according to continued broadcasting information
Display device is according to continued broadcasting order, the continued broadcasting targeted advertisements, i.e. the 7th second ad content after the suspension of broadcasting targeted advertisements.
By continued broadcasting advertisement between multiple advertisement displays, advertisement coverage and precision can be improved.
Specific example two: the advertisement determined for user's attention rate therein, the disclosure, further includes:
It obtains target to show list and show list according to the target, sends display command to the advertisement display, it should
Target shows list, is used to indicate the display order that targeted advertisements are determined according to the history broadcasting time of the targeted advertisements.
The advertisement display method that the embodiment of the present disclosure provides obtains the target viewing record of target user, according to the target
Viewing record, determines corresponding with target identification information targeted advertisements at least one advertisement, and by target identification information
It is stored in database with the corresponding relationship of targeted advertisements relationship, so that it is determined that the corresponding relationship between user and advertisement.
The target identification information of targeted advertisements display device transmission is received again, and is found in the database and the target mark
Know the targeted advertisements that information matches；Display command is sent to targeted advertisements display device, targeted advertisements display device is according to this
Display command shows the targeted advertisements to target user.
After the disclosure determines the corresponding targeted advertisements of target user by multiple advertisement displays, and it is aobvious to multiple advertisements
Showing device transmits the corresponding targeted advertisements of the target user；When any one advertisement is shown in advertisement display coverage area
When device recognizes target user, corresponding targeted advertisements are obtained according to the identification information of target user and are shown, to realize
According to the attention rate of the target user displaying target advertisement within the scope of multizone increases the duration and direction of advertisement covering
Property.
Embodiment two
Based on the advertisement display method that the corresponding embodiment of above-mentioned Fig. 1 provides, another embodiment of the disclosure provides a kind of wide
Display methods is accused, this method can be applied to advertisement and show, including data processing equipment and at least one advertisement display, number
It can be terminal device or network server etc. according to processing unit.The present embodiment includes: at least one advertisement display
It is illustrated for one advertisement display and the second display device, does not represent the disclosure and be confined to this.Referring to shown in Fig. 2,
Advertisement display method provided in this embodiment the following steps are included:
201, the target identification of target user and target viewing record are sent to data processing by the first advertisement display
Device.
Target user is the user in advertisement display preset range.
The identification information of target user, face feature information, finger print information, height information including target user etc. are a variety of
Biological information.
First advertisement display obtains the target identification information of target user by acquisition device.
Target viewing record, is used to indicate the target user and watches at least one advertisement shown on the advertisement display
Record.Target viewing record, may include: the identification information of target user, history advertisement and history advertisement is corresponding broadcasts
Data are put, which includes: the corresponding broadcasting time of history advertisement, playing duration and continued broadcasting data.
202, data processing equipment is watched according to the target and being recorded, the determining and target identification information at least one advertisement
Corresponding targeted advertisements.
203, data processing equipment stores the corresponding relationship of target identification information and the targeted advertisements relationship to database
In, and database is sent to the first advertisement display and the second advertisement display.
Database is used to indicate the corresponding relationship of at least one identification information Yu at least one targeted advertisements, the target mark
Know information, the feature for marked targeted customer.
204, data processing equipment receives the target identification information that the second advertisement display is sent.
The identification information of target user, face feature information, finger print information, height information including target user etc. are a variety of
Biological information.
205, it when data processing equipment finds the advertisement to match with the target identification information in the database, obtains
Take the corresponding targeted advertisements of target identification information.
206, data processing equipment sends display command to second advertisement display.
Display command is used to indicate second advertisement display and shows the targeted advertisements.
207, the second advertisement display is according to display command displaying target advertisement.
The advertisement display method that the embodiment of the present disclosure provides, determines that target user is corresponding by multiple advertisement displays
After targeted advertisements, and the corresponding targeted advertisements of the target user are transmitted to multiple advertisement displays；When in advertisement display
When any one advertisement display recognizes target user in coverage area, is obtained and corresponded to according to the identification information of target user
Targeted advertisements and display increase to realize the displaying target advertisement within the scope of multizone according to the attention rate of target user
The duration and directive property for having added advertisement to cover.
Embodiment three
It is following for disclosure device reality based on advertisement display method described in the corresponding embodiment of above-mentioned Fig. 1 and Fig. 2
Example is applied, can be used for executing embodiments of the present disclosure.
The embodiment of the present disclosure provides a kind of data transmission device, as shown in figure 3, the data processing equipment 30 includes: record
Obtain module 301, advertisement determining module 302, receiving module 303, advertisement acquisition module 304 and sending module 305；
The record obtains module 301, and the target for obtaining target user watches record, which is to be located at extensively
The user in display device preset range is accused, target viewing record is used to indicate the target user and watches advertisement display dress
Set the record of at least one advertisement of display；
The advertisement determining module 302 is recorded for being watched according to the target, the determining and target at least one advertisement
The corresponding targeted advertisements of identification information, and the corresponding relationship of the target identification information and the targeted advertisements relationship is stored in data
Library, the database are used to indicate the corresponding relationship of at least one identification information Yu at least one targeted advertisements, target identification letter
Breath, the feature for marked targeted customer；
The receiving module 303, for receiving the target identification information of targeted advertisements display device transmission；
The acquisition module 304, for when finding the advertisement to match with the target identification information in the database,
Obtain the corresponding targeted advertisements of the target identification information；
The sending module 305, for sending display command, the display command, for referring to the targeted advertisements display device
Show that the targeted advertisements display device shows the targeted advertisements.
As shown in figure 4, in an alternative embodiment, data processing equipment 30, further includes: duration obtains module 306 and determines
Module 307,
The duration obtains module 306, watches duration attentively for obtain the user, this watches duration attentively, is used to indicate the target
User watches the corresponding duration of the advertisement display attentively；
The determining module 307, the target user for determining that the user is when this watches duration attentively greater than preset threshold.
As shown in figure 5, in an alternative embodiment, data processing equipment 30, further includes: the first sending module 308,
First sending module, for sending continued broadcasting order to the targeted advertisements display device, which is used to indicate
The targeted advertisements display device continued broadcasting target video, the target video are to be stopped in the targeted advertisements according to pause play instruction
The advertisement video of broadcasting.
As shown in fig. 6, in an alternative embodiment, data processing equipment 30, further includes: first obtains module 309 and second
Sending module 310；
The first acquisition module 309, for according to the target identification information, obtaining the corresponding pupil letter of the target user
Breath, the pupil information are used to indicate the location information of pupil when user's pupil watches advertisement playing device attentively；
Second sending module 310, when for showing that the pupil of the target user leaves in preset range when pupil information,
Pause play instruction is sent, which, which is used to indicate the advertisement playing device, stops playing Current ad.
Example IV
It is following for disclosure device reality based on advertisement display method described in the corresponding embodiment of above-mentioned Fig. 1 and Fig. 2
Example is applied, can be used for executing embodiments of the present disclosure.
The advertisement display system that the embodiment of the present disclosure provides, as shown in fig. 7, the system 40 includes: data processing equipment 401
With at least one advertisement display 402, wherein at least one advertisement display includes: targeted advertisements display device 4021；
The data processing equipment 401, the mesh of the target user for receiving at least one advertisement display 402 transmission
Mark viewing record, which is the user in advertisement display preset range, and target viewing record is used for
Indicate that the target user watches the record of at least one advertisement shown on the advertisement display；
And watched and being recorded according to the target, target corresponding with target identification information is determined at least one advertisement
Advertisement, the target identification information, the feature for marked targeted customer；
And receive the target identification information of the targeted advertisements display device 4021 transmission；
When finding the advertisement to match with the target identification information in the database, the target identification information is obtained
Corresponding targeted advertisements；
Display command is sent to the targeted advertisements display device 4021, which it is aobvious to be used to indicate the targeted advertisements
Showing device shows the targeted advertisements；
At least one advertisement display 402, the target viewing record of the target user for transmission and the target identification
Information is to the data processing equipment；
And for according to display command displaying target advertisement.
In an alternative embodiment, at least one advertisement display 402, including collector, processor and display, transmission
Device and receiver；
Collector, for obtaining the identification information of user；
Processor, for handling user identity information and target viewing record；
Display is used for displaying target advertisement；
Transmitter, for sending identification information to data processing equipment 401 or at least one advertisement display 402
It watches and recording with target；
Receiver, the database and display command that processing unit 401 is sent for receiving data；
And identification information and target viewing record are sent for receiving at least one advertisement display 402.
Based on advertisement display method described in the corresponding embodiment of above-mentioned Fig. 1 and Fig. 2, the embodiment of the present disclosure is also provided
A kind of computer readable storage medium, for example, non-transitorycomputer readable storage medium can be read-only memory (English:
Read Only Memory, ROM), random access memory (English: Random Acce seconds second Memory, RAM), CD-ROM,
Tape, floppy disk and optical data storage devices etc..It is stored with computer instruction on the storage medium, for executing above-mentioned Fig. 1 and Fig. 2
Advertisement display method described in corresponding embodiment, details are not described herein again.
Those skilled in the art will readily occur to its of the disclosure after considering specification and practicing disclosure disclosed herein
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following
Claim is pointed out.
Claims (10)
1. a kind of advertisement display method, which is characterized in that be applied to data processing equipment, which comprises
The target for obtaining target user watches record, and the target user is the use in advertisement display preset range
Family, the target viewing record, is used to indicate the target user and watches at least one shown on the advertisement display
The record of advertisement；
It is watched and being recorded according to the target, determine that target corresponding with target identification information is wide at least one described advertisement
It accuses, and the corresponding relationship of the target identification information and the targeted advertisements relationship is stored in database, the database is used
In the corresponding relationship of instruction at least one identification information and at least one targeted advertisements, the target identification information, for identifying
The feature of target user；
Receive the target identification information that targeted advertisements display device is sent；
When finding the advertisement to match with the target identification information in the database, the target identification letter is obtained
Cease corresponding targeted advertisements；
Display command is sent to the targeted advertisements display device, the display command is used to indicate the targeted advertisements and shows
Device shows the targeted advertisements.
2. the method according to claim 1, wherein it is described obtain target user target viewing record before,
The method also includes:
The duration of watching attentively of the user is obtained, it is described to watch duration attentively, it is used to indicate the target user and watches the advertisement attentively and show
The corresponding duration of device；
When it is described watch duration attentively greater than preset threshold when, determine the target user that the user is.
3. the method according to claim 1, wherein described send display life to the targeted advertisements display device
After order, the method also includes:
Continued broadcasting order is sent to the targeted advertisements display device, the continued broadcasting order is used to indicate the targeted advertisements and shows
Device continued broadcasting target video, the target video are the advertisements for stopping to play according to pause play instruction in the targeted advertisements
Video.
4. according to the method described in claim 3, it is characterized in that, described send continued broadcasting life to the targeted advertisements display device
Before order, further includes:
According to the target identification information, the corresponding pupil information of the target user is obtained, the pupil information is used to indicate
The location information of pupil when user's pupil watches advertisement playing device attentively；
When the location information shows that the pupil of the target user leaves in preset range, pause play instruction, institute are sent
It states pause play instruction and is used to indicate the advertisement playing device stopping broadcasting Current ad.
5. the method according to claim 1, wherein described send display life to the targeted advertisements display device
It enables, further includes:
Target is obtained to show list and show list, Xiang Suoshu advertisement display transmission display command, institute according to the target
It states target and shows list, be used to indicate the display order for determining targeted advertisements according to the history broadcasting time of the targeted advertisements.
6. a kind of data processing equipment, which is characterized in that described device includes: that record obtains module, advertisement determining module, receives
Module, advertisement obtain module and sending module；
The record obtains module, and the target for obtaining target user watches record, and the target user is aobvious positioned at advertisement
User in showing device preset range, the target viewing record are used to indicate target user's viewing advertisement and show
The record of at least one advertisement shown on device；
The advertisement determining module is recorded for being watched according to the target, the determining and target at least one described advertisement
The corresponding targeted advertisements of identification information, and the target identification information and the corresponding relationship of the targeted advertisements relationship are stored in
Database, the database are used to indicate the corresponding relationship of at least one identification information Yu at least one targeted advertisements, the mesh
Mark identification information, the feature for marked targeted customer；
The receiving module, for receiving the target identification information of targeted advertisements display device transmission；
The acquisition module, for when finding the advertisement to match with the target identification information in the database,
Obtain the corresponding targeted advertisements of the target identification information；
The sending module, for sending display command to the targeted advertisements display device, the display command is used to indicate
The targeted advertisements display device shows the targeted advertisements.
7. device according to claim 6, which is characterized in that the data processing equipment, further includes: duration obtains module
And determining module,
The duration obtains module, described to watch duration attentively for obtaining the duration of watching attentively of the user, is used to indicate the target
User watches the corresponding duration of the advertisement display attentively；
The determining module, for when it is described watch duration attentively greater than preset threshold when, determine the target user that the user is.
8. device according to claim 6, which is characterized in that the data processing equipment, further includes:
Described first sends instruction, and for sending continued broadcasting order to the targeted advertisements display device, the continued broadcasting order is used for
Indicate that the targeted advertisements display device continued broadcasting target video, the target video are to broadcast in the targeted advertisements according to pause
It puts instruction and stops the advertisement video played.
9. device according to claim 8, which is characterized in that the data processing equipment, further includes:
Described first obtains module, for obtaining the corresponding pupil information of the target user according to the target identification information,
The pupil information is used to indicate the location information of pupil when user's pupil watches advertisement playing device attentively；
Described second sends instruction, for showing that the pupil of the target user leaves in preset range when the location information
When, pause play instruction is sent, the pause play instruction, which is used to indicate the advertisement playing device, to be stopped playing Current ad.
10. a kind of advertisement display system, which is characterized in that the system comprises: data processing equipment and at least one advertisement are aobvious
Showing device, at least one described advertisement display include: targeted advertisements display device；
The data processing equipment, for receiving the target viewing for the target user that at least one described advertisement display is sent
Record, the target user are the users in advertisement display preset range, the target viewing record, for referring to
Show that the target user watches the record of at least one advertisement shown on the advertisement display；
And watched and being recorded according to the target, target corresponding with target identification information is determined at least one described advertisement
Advertisement, the target identification information, the feature for marked targeted customer；
And receive the target identification information that the targeted advertisements display device is sent；
When finding the advertisement to match with the target identification information in the database, the target identification letter is obtained
Cease corresponding targeted advertisements；
Display command is sent to the targeted advertisements display device, the display command is used to indicate the targeted advertisements and shows
Device shows the targeted advertisements；
At least one described advertisement display, the target viewing record and target identification letter of the target user for transmission
It ceases to the data processing equipment；
And for showing the targeted advertisements according to the display command.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910328497.2A CN110175864A (en) | 2019-04-23 | 2019-04-23 | Advertisement display method, apparatus and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910328497.2A CN110175864A (en) | 2019-04-23 | 2019-04-23 | Advertisement display method, apparatus and system |
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Application publication date: 20190827 |