CN110060099B - Information pushing method and device based on historical records and electronic equipment - Google Patents

Information pushing method and device based on historical records and electronic equipment Download PDF

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CN110060099B
CN110060099B CN201910273293.3A CN201910273293A CN110060099B CN 110060099 B CN110060099 B CN 110060099B CN 201910273293 A CN201910273293 A CN 201910273293A CN 110060099 B CN110060099 B CN 110060099B
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user
information
interaction
interactive
type information
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CN110060099A (en
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朱俊丰
殷文
陈成玉
张博
李抗
余涛
王洋铧
李金才
任云肖
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Douyin Vision Co Ltd
Douyin Vision Beijing Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration

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Abstract

The embodiment of the disclosure provides an information pushing method and device based on a historical record and an electronic device, belonging to the technical field of data processing, wherein the method comprises the following steps: acquiring first type information on a first interactive interface and a user ID for viewing the first type information, wherein the first type information is displayed in a first interactive area; searching a historical record of data interaction between the user ID and the first type information; when a first data record exists in the history record and a second data record does not exist in the history record, creating a cover layer containing second type information in the first interaction area, wherein the cover layer enables the first type information and the second type information to be in a visible state; and pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer. Through the processing scheme disclosed by the invention, secondary information pushing can be carried out based on the behavior of the user, and the accuracy and timeliness of information pushing are improved.

Description

Information pushing method and device based on historical records and electronic equipment
Technical Field
The present disclosure relates to the field of data processing technologies, and in particular, to a history-based information push method and apparatus, and an electronic device.
Background
With the development of mobile internet technology, more and more applications can provide content information in the aspects of news, short videos, live videos, music and the like, thereby accumulating a huge amount of users. In the process that the user views the content provided by the application program, the platform used for operating and managing the application program can also push the commodity advertisement related to the viewed content to the user, so that the information interested by the user is efficiently pushed to the user of the application program, and the method becomes a key for realizing the user traffic commercial value of the application program platform.
Commercials are generally classified into different categories, and depending on the type of user, commercials matching the type may be recommended to the user. In the process of viewing commercial advertisements by a user, for interested advertisements, the user usually fills in corresponding personal information, and based on the personal information filled in by the user, a merchant can contact the user by a telephone or the like. As a specific way of interacting, some commercials require a time reservation with the user. In the process of making a time reservation, it usually takes a certain time for the user to fill in the corresponding information, thereby resulting in a situation that some users only fill in a part of the reservation information without completely completing the reservation, resulting in a low conversion rate of the commercial advertisement.
Disclosure of Invention
In view of this, the embodiments of the present disclosure provide an information pushing method and apparatus based on a history record, and an electronic device, which at least partially solve the problems in the prior art.
In a first aspect, an embodiment of the present disclosure provides an information pushing method based on a history, including:
acquiring first type information on a first interactive interface and a user ID for viewing the first type information, wherein the first type information is displayed in a first interactive area;
searching a historical record of data interaction between the user ID and the first type information;
when a first data record exists in the history record and a second data record does not exist in the history record, creating a cover layer containing second type information in the first interaction area, wherein the cover layer enables the first type information and the second type information to be in a visible state;
and pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer.
According to a specific implementation manner of the embodiment of the present disclosure, the pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer includes:
and calling a popup window for dialing a preset number in a second interactive interface in response to the clicking operation of the user on the first interactive point in the Mongolian layer, wherein the preset number is a number which can be in a connection state.
According to a specific implementation manner of the embodiment of the present disclosure, after the popup for dialing the preset number is called in the second interactive interface in response to the click operation of the user on the first interactive point, the method further includes:
and after the user finishes the number dialing operation by dialing a popup window of a preset number, creating a second data record based on the user ID in the history.
According to a specific implementation manner of the embodiment of the present disclosure, the pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer includes:
responding to the click operation of the user on a second interaction point in the cover layer, and displaying an interaction button containing a plurality of time options in a third interaction interface; and
and determining the user reservation time based on the operation of the user on the interactive button.
According to a specific implementation manner of the embodiment of the present disclosure, the determining a user reservation time based on the operation of the user on the interactive button includes:
and when the user selects one of the interactive buttons, taking the time corresponding to the interactive button selected by the user as the reservation time of the user.
According to a specific implementation manner of the embodiment of the present disclosure, the determining a user reservation time based on the operation of the user on the interactive button includes:
and when the user does not perform selection operation on any one of the plurality of interactive buttons, taking the latest time existing in the plurality of interactive buttons as the reservation time of the user.
According to a specific implementation manner of the embodiment of the present disclosure, after determining a user reservation time based on the operation of the user on the interactive button, the method includes:
and displaying the reservation success message to the user through the fourth interactive interface, and providing the user with an option of modifying the reservation time.
According to a specific implementation manner of the embodiment of the present disclosure, after the reservation information is pushed to the user based on the operation of the user on different interaction points in the cover layer, the method includes:
recording the interaction state of the user on the third interaction interface or the fourth interaction interface;
when the user logs in the third interactive interface or the fourth interactive interface again, the interaction state which exists in the third interactive interface or the fourth interactive interface before is directly displayed.
According to a specific implementation manner of the embodiment of the present disclosure, after the reservation information is pushed to the user based on the operation of the user on different interaction points in the cover layer, the method includes:
and after the user finishes reservation interaction on the fourth interactive interface, transmitting reservation information of the user to a target object corresponding to the first type information.
In a second aspect, an embodiment of the present disclosure provides an information pushing apparatus based on a history, including:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring first type information on a first interactive interface and checking a user ID of the first type information, and the first type information is displayed in a first interactive area;
the searching module is used for searching a historical record of data interaction between the user ID and the first type information;
the creating module is used for creating a covering layer containing second type information in the first interaction area when a first data record exists in the historical record and a second data record does not exist in the historical record, and the covering layer enables the first type information and the second type information to be in a visible state;
and the pushing module is used for pushing the reservation information to the user based on the operation of the user on different interaction points in the cover layer.
In a third aspect, an embodiment of the present disclosure further provides an electronic device, where the electronic device includes:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform any one of the first aspect or any implementation of the first aspect.
In a fourth aspect, the disclosed embodiments also provide a non-transitory computer-readable storage medium storing computer instructions for causing a computer to execute the history-based information pushing method in the first aspect or any implementation manner of the first aspect.
In a fifth aspect, the present disclosure also provides a computer program product, where the computer program product includes a computer program stored on a non-transitory computer-readable storage medium, where the computer program includes program instructions, and when the program instructions are executed by a computer, the computer is caused to execute the history-based information pushing method in the foregoing first aspect or any implementation manner of the first aspect.
The information pushing scheme based on the historical records in the embodiment of the disclosure comprises the steps of obtaining first type information on a first interaction interface and checking a user ID of the first type information, wherein the first type information is displayed in a first interaction area; searching a historical record of data interaction between the user ID and the first type information; when a first data record exists in the history record and a second data record does not exist in the history record, creating a cover layer containing second type information in the first interaction area, wherein the cover layer enables the first type information and the second type information to be in a visible state; and pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer. Through the scheme, secondary information pushing can be performed based on the behavior of the user, and the accuracy and timeliness of information pushing are improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings needed to be used in the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present disclosure, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic diagram of an information pushing process based on a history according to an embodiment of the present disclosure;
2a-2c are schematic interaction diagrams of an information push interface provided by an embodiment of the disclosure;
fig. 3 is a schematic diagram of another information pushing process based on a history record according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram of another history-based information pushing process provided in the embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an information pushing apparatus based on a history record according to an embodiment of the present disclosure;
fig. 6 is a schematic diagram of an electronic device provided in an embodiment of the present disclosure.
Detailed Description
The embodiments of the present disclosure are described in detail below with reference to the accompanying drawings.
The embodiments of the present disclosure are described below with specific examples, and other advantages and effects of the present disclosure will be readily apparent to those skilled in the art from the disclosure in the specification. It is to be understood that the described embodiments are merely illustrative of some, and not restrictive, of the embodiments of the disclosure. The disclosure may be embodied or carried out in various other specific embodiments, and various modifications and changes may be made in the details within the description without departing from the spirit of the disclosure. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
It is noted that various aspects of the embodiments are described below within the scope of the appended claims. It should be apparent that the aspects described herein may be embodied in a wide variety of forms and that any specific structure and/or function described herein is merely illustrative. Based on the disclosure, one skilled in the art should appreciate that one aspect described herein may be implemented independently of any other aspects and that two or more of these aspects may be combined in various ways. For example, an apparatus may be implemented and/or a method practiced using any number of the aspects set forth herein. Additionally, such an apparatus may be implemented and/or such a method may be practiced using other structure and/or functionality in addition to one or more of the aspects set forth herein.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present disclosure, and the drawings only show the components related to the present disclosure rather than the number, shape and size of the components in actual implementation, and the type, amount and ratio of the components in actual implementation may be changed arbitrarily, and the layout of the components may be more complicated.
In addition, in the following description, specific details are provided to facilitate a thorough understanding of the examples. However, it will be understood by those skilled in the art that the aspects may be practiced without these specific details.
The embodiment of the disclosure provides an information pushing method based on historical records. The history-based information pushing method provided by the embodiment may be executed by a computing device, which may be implemented as software or as a combination of software and hardware, and may be integrally provided in a server, a terminal device, or the like.
Referring to fig. 1, an information pushing method based on a history record provided by the embodiment of the present disclosure includes the following steps:
s101, first type information on a first interactive interface and a user ID for viewing the first type information are obtained, and the first type information is displayed in a first interactive area.
The user usually obtains various information (e.g. news, video, music, etc.) through an application program, the user can push first type information to the user in an interface (e.g. a first interactive interface) of the application program in the process of browsing information through the application program, the first type information can be randomly sent advertisement information, or advertisement information related to the content currently browsed by the user, and by pushing the first type information to the user, the access of the user to the application program can be timely converted into a consumer related to the first type information. The application program may be various APPs installed at the mobile phone end, an application program such as a browser installed at the computer end, or a program running in other operating systems or electronic devices and capable of loading content.
In order to facilitate the operation of the user, the information can be displayed or fed back in an interactive area mode. For the first type of information, a first interaction area can be set, and the first display information can be displayed in a preset format by setting the first interaction area, so that the interaction efficiency is improved.
When the first type information is presented to the user in the first interactive interface, the ID of the first type information and the ID of the user can be acquired at the same time, and whether an operation record exists between the ID of the first type information and the ID of the user can be further checked based on the ID of the first type information and the ID of the user.
S102, searching a historical record of data interaction between the user ID and the first type information.
During the process of using the application program, the user usually takes certain actions on the first type of information, for example, for the type of information that the user is interested in, the user may further view the detailed content of the first type of information by clicking or the like. The above-described click operation, stay operation, or other similar operation record for the first type of information constitutes the information of interest to the user for the first type of information. The application program can store the related operations of the user for the attention information in a storage space designated by the application program in a log mode by specifically acquiring the related operations of the user for the attention information, wherein the log at least comprises a user ID and an operation record of the user ID for the first type information. The background program responsible for managing the application program can read the logs from the storage space in a mode of information interaction with the application program. Through the log information, whether the user ID carries out data interaction aiming at the first type of information can be searched.
S103, when a first data record exists in the history record and a second data record does not exist in the history record, a covering layer containing second type information is created in the first interaction area, and the covering layer enables the first type information and the second type information to be in a visible state.
And performing corresponding data recording on the operation of the user based on different operation degrees of the user on the first type information. When a user performs a viewing operation (for example, click viewing) on the first type information, a first data record is created for the user in the log based on the user ID, and when the user completes an interactive operation (for example, an entry operation or a reservation operation) required to be performed in the first type information after clicking viewing the first type information, a second data record is created for the user in the log based on the user ID. When the user has the second data record, it indicates that the user has completed the interactive operation required by the first type of information, at which point the user has completed the conversion process from the user to the consumer.
When the first data record exists but the second data record does not exist in the history record described by the log, the fact that the user does not complete the interaction operation required by the first type information is shown, and the first type information needs to be further recommended to the user in order to perform consumption conversion on the user.
Specifically, a cover layer may be disposed in the first interaction region, where the cover layer is another display layer disposed above the first type of information, and in order to enable the user to recall that the user has performed an interaction operation on the first type of information, the original first type of information (e.g., advertisement information) is still displayed in the first interaction region, and the cover layer is configured to overlay the second type of information on the basis of the first type of information in a semi-transparent manner. Thereby leaving both the first type of information and the second type of information visible.
The second type of information may be set differently as needed to guide the user to complete the interactive operation that he does not complete, for example, the second type of information may be "will your name be announced, will you be contacted by your service and not connected, will you reserve again? ".
And S104, pushing reservation information to the user based on the operation of the user on different interaction points in the Mongolian layer.
Besides displaying the second type of information in the cover layer, different interaction points can be set in the second cover layer, and through the interaction points, the user can continue to complete the interaction operation which is not completed before. As an example, the interaction point may be a "re-order" button, which the user clicks on and may proceed with a reservation activity that was not previously completed. Alternatively, the interaction point may be an "immediate call back" button, and the user may click on the "immediate call back" button to contact the provider of the first type of information (e.g., an advertising merchant) immediately by telephone or the like to make an appointment by telephone.
Different interaction points are arranged in the cover layer, so that support is provided for the user to finish interaction aiming at the first type of information, and the common user is quickly converted into a final consumer.
In the process of implementing step S104, as an application scenario, the first interaction point may be an "immediate call back" button, and in response to a click operation of a user on the first interaction point in the cover layer, a popup for dialing a preset number may be called in the second interaction interface, and a preset number is displayed in the popup, where the preset number is a number that can be in a connected state. In this way, the user can be quickly contacted with the first type of information provider.
Further, after the user completes the number dialing operation by dialing the popup window of the preset number, a second data record based on the user ID is created in the history record of the user ID. By creating the second data record, the state of the user for the first type of information can be updated in real time, so that data support is provided for pushing other types of information to the user next time.
Referring to fig. 3, according to a specific implementation manner of the embodiment of the present disclosure, pushing reservation information to a user based on operations of the user on different interaction points in the cover layer may further include:
s301, in response to the click operation of the user on the second interaction point in the cover layer, an interaction button containing a plurality of time options is displayed in the third interaction interface.
The second interactive point can set different interactive contents according to actual needs, for example, the second interactive point can be an interactive button with a reservation function, such as "reserve here", and when it is found that the user has performed a click operation on the second interactive point, an interactive button containing a plurality of time options can be displayed on a new interactive interface (third interactive interface), see fig. 2b, where the time options can include "faster", "better today", "tomorrow morning", "tomorrow afternoon", and the like. By providing a plurality of time options for the user, the user can quickly make time reservation, and the interaction efficiency of the user is improved.
S302, determining the time reserved by the user based on the operation of the user on the interactive button.
After the user interacts with the interactive button containing different time options, the reservation time of the user can be further determined based on the time contained in the interactive button, for example, if the user selects the "faster and better" button, the reservation of the user can be completed within 5 minutes. That is, when the user performs a selection operation on one of the plurality of interactive buttons, the time corresponding to the interactive button selected by the user is used as the reservation time of the user.
Alternatively, when the user does not perform a selection operation on any of the plurality of interactive buttons, the latest time existing in the plurality of interactive buttons is used as the reservation time of the user. For example, the time options in the plurality of interactive buttons include "better faster", "today", "morning of tomorrow", "afternoon tomorrow", etc., and when the user does not select any of the interactive buttons, the default time option is "better faster".
After the user finishes the appointment in the third interactive interface, the appointment condition of the user can be shown to the user in the fourth interactive interface, and the appointment impression of the user is enhanced in a result display mode. Besides, in order to prevent the user from time reservation error, the user is provided with an option of modifying the reserved time while showing a reservation success message to the user through the fourth interactive interface with reference to fig. 2 c. By this change appointment time option, the user can again modify the appointment time.
Referring to fig. 4, according to a specific implementation manner of the embodiment of the present disclosure, after the reservation information is pushed to the user based on the operation of the user on different interaction points in the cover layer, the method includes:
s401, recording the interaction state of the user on the third interaction interface or the fourth interaction interface.
In the process that the user interacts with the third interactive interface or the fourth interactive interface, the situation that the interaction is not completed also exists, and therefore, when the user does not complete the corresponding interactive content on the third interactive interface or the fourth interactive interface, the interaction state of the user on the third interactive interface or the fourth interactive interface can be recorded.
S402, when the user logs in the third interactive interface or the fourth interactive interface again, the interaction state existing in the third interactive interface or the fourth interactive interface before the user is directly displayed.
Through the previously recorded state of the third interactive interface or the fourth interactive interface, the interaction state existing before the third interactive interface or the fourth interactive interface can be directly shown to the user when the user logs in the third interactive interface or the fourth interactive interface again. For example, the user clicks the option of "change the reserved time" on the fourth interactive interface, but the reserved time is not changed, and when the user enters the fourth interactive interface again next time, the time change operation that the user does not complete in the fourth interactive interface may be further displayed.
As another application scenario, after the user completes the reservation interaction on the fourth interaction interface, the user also needs to transmit the reservation information of the user to a target object (e.g., an advertiser) corresponding to the first type of information, so that the target object contacts the user as soon as possible, or the user conversion condition of the first type of information is displayed on the target object.
Corresponding to the above method embodiment, referring to fig. 5, the embodiment of the present disclosure further provides an information pushing apparatus 50 based on a history record, including:
an obtaining module 501, configured to obtain first type information on a first interaction interface and view a user ID of the first type information, where the first type information is displayed in a first interaction area.
The user usually obtains various information (e.g. news, video, music, etc.) through an application program, the user can push first type information to the user in an interface (e.g. a first interactive interface) of the application program in the process of browsing information through the application program, the first type information can be randomly sent advertisement information, or advertisement information related to the content currently browsed by the user, and by pushing the first type information to the user, the access of the user to the application program can be timely converted into a consumer related to the first type information. The application program may be various APPs installed at the mobile phone end, an application program such as a browser installed at the computer end, or a program running in other operating systems or electronic devices and capable of loading content.
In order to facilitate the operation of the user, the information can be displayed or fed back in an interactive area mode. For the first type of information, a first interaction area can be set, and the first display information can be displayed in a preset format by setting the first interaction area, so that the interaction efficiency is improved.
When the first type information is presented to the user in the first interactive interface, the ID of the first type information and the ID of the user can be acquired at the same time, and whether an operation record exists between the ID of the first type information and the ID of the user can be further checked based on the ID of the first type information and the ID of the user.
A searching module 502, configured to search a history record of data interaction between the user ID and the first type information.
During the process of using the application program, the user usually takes certain actions on the first type of information, for example, for the type of information that the user is interested in, the user may further view the detailed content of the first type of information by clicking or the like. The above-described click operation, stay operation, or other similar operation record for the first type of information constitutes the information of interest to the user for the first type of information. The application program can store the related operations of the user for the attention information in a storage space designated by the application program in a log mode by specifically acquiring the related operations of the user for the attention information, wherein the log at least comprises a user ID and an operation record of the user ID for the first type information. The background program responsible for managing the application program can read the logs from the storage space in a mode of information interaction with the application program. Through the log information, whether the user ID carries out data interaction aiming at the first type of information can be searched.
A creating module 503, configured to create a mask layer containing information of a second type in the first interactive region when there is a first data record and there is no second data record in the history record, where the mask layer makes both the information of the first type and the information of the second type visible.
And performing corresponding data recording on the operation of the user based on different operation degrees of the user on the first type information. When a user performs a viewing operation (for example, click viewing) on the first type information, a first data record is created for the user in the log based on the user ID, and when the user completes an interactive operation (for example, an entry operation or a reservation operation) required to be performed in the first type information after clicking viewing the first type information, a second data record is created for the user in the log based on the user ID. When the user has the second data record, it indicates that the user has completed the interactive operation required by the first type of information, at which point the user has completed the conversion process from the user to the consumer.
When the first data record exists but the second data record does not exist in the history record described by the log, the fact that the user does not complete the interaction operation required by the first type information is shown, and the first type information needs to be further recommended to the user in order to perform consumption conversion on the user.
Specifically, a cover layer may be disposed in the first interaction region, where the cover layer is another display layer disposed above the first type of information, and in order to enable the user to recall that the user has performed an interaction operation on the first type of information, the original first type of information (e.g., advertisement information) is still displayed in the first interaction region, and the cover layer is configured to overlay the second type of information on the basis of the first type of information in a semi-transparent manner. Thereby leaving both the first type of information and the second type of information visible.
The second type of information may be set differently as needed to guide the user to complete the interactive operation that he does not complete, for example, the second type of information may be "will your name be announced, will you be contacted by your service and not connected, will you reserve again? ".
The pushing module 504 is configured to push reservation information to the user based on the user's operation on different interaction points in the cover layer.
Besides displaying the second type of information in the cover layer, different interaction points can be set in the second cover layer, and through the interaction points, the user can continue to complete the interaction operation which is not completed before. As an example, the interaction point may be a "re-order" button, which the user clicks on and may proceed with a reservation activity that was not previously completed. Alternatively, the interaction point may be an "immediate call back" button, and the user may click on the "immediate call back" button to contact the provider of the first type of information (e.g., an advertising merchant) immediately by telephone or the like to make an appointment by telephone.
Different interaction points are arranged in the cover layer, so that support is provided for the user to finish interaction aiming at the first type of information, and the common user is quickly converted into a final consumer.
The apparatus shown in fig. 5 may correspondingly execute the content in the above method embodiment, and details of the part not described in detail in this embodiment refer to the content described in the above method embodiment, which is not described again here.
Referring to fig. 6, an embodiment of the present disclosure also provides an electronic device 60, including:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the history-based information push method of the above method embodiments.
The disclosed embodiments also provide a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the foregoing method embodiments.
The disclosed embodiments also provide a computer program product comprising a computer program stored on a non-transitory computer-readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to perform the history-based information pushing method in the aforementioned method embodiments.
Referring now to FIG. 6, a schematic diagram of an electronic device 60 suitable for use in implementing embodiments of the present disclosure is shown. The electronic devices in the embodiments of the present disclosure may include, but are not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., car navigation terminals), and the like, and fixed terminals such as digital TVs, desktop computers, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, the electronic device 60 may include a processing means (e.g., a central processing unit, a graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 60 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, image sensor, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 60 to communicate with other devices wirelessly or by wire to exchange data. While the figures illustrate an electronic device 60 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring at least two internet protocol addresses; sending a node evaluation request comprising the at least two internet protocol addresses to node evaluation equipment, wherein the node evaluation equipment selects the internet protocol addresses from the at least two internet protocol addresses and returns the internet protocol addresses; receiving an internet protocol address returned by the node evaluation equipment; wherein the obtained internet protocol address indicates an edge node in the content distribution network.
Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: receiving a node evaluation request comprising at least two internet protocol addresses; selecting an internet protocol address from the at least two internet protocol addresses; returning the selected internet protocol address; wherein the received internet protocol address indicates an edge node in the content distribution network.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a unit does not in some cases constitute a limitation of the unit itself, for example, the first retrieving unit may also be described as a "unit for retrieving at least two internet protocol addresses".
It should be understood that portions of the present disclosure may be implemented in hardware, software, firmware, or a combination thereof.
The above description is only for the specific embodiments of the present disclosure, but the scope of the present disclosure is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present disclosure should be covered within the scope of the present disclosure. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims (12)

1. An information pushing method based on history records is characterized by comprising the following steps:
acquiring first type information on a first interactive interface and a user ID for viewing the first type information, wherein the first type information is displayed in a first interactive area;
searching a historical record of data interaction between the user ID and the first type information;
when a first data record exists in the history record and a second data record does not exist in the history record, creating a cover layer containing second type information in the first interaction area, wherein the cover layer enables the first type information and the second type information to be in a visible state;
and pushing reservation information to the user based on the operation of the user on different interaction points in the cover layer.
2. The method of claim 1, wherein the pushing reservation information to the user based on the user's operation on different interaction points in the cover layer comprises:
and calling a popup window for dialing a preset number in a second interactive interface in response to the clicking operation of the user on the first interactive point in the Mongolian layer, wherein the preset number is a number which can be in a connection state.
3. The method according to claim 2, wherein after the popup for dialing the preset number is invoked in the second interactive interface in response to the click operation of the first interactive point by the user, the method further comprises:
and after the user finishes the number dialing operation by dialing a popup window of a preset number, creating a second data record based on the user ID in the history.
4. The method of claim 1, wherein the pushing reservation information to the user based on the user's operation on different interaction points in the cover layer comprises:
responding to the click operation of the user on a second interaction point in the cover layer, and displaying an interaction button containing a plurality of time options in a third interaction interface; and
and determining the user reservation time based on the operation of the user on the interactive button.
5. The method of claim 4, wherein determining a user reservation time based on the user's operation of the interactive button comprises:
and when the user selects one of the interactive buttons, taking the time corresponding to the interactive button selected by the user as the reservation time of the user.
6. The method of claim 4, wherein determining a user reservation time based on the user's operation of the interactive button comprises:
and when the user does not perform selection operation on any one of the plurality of interactive buttons, taking the latest time existing in the plurality of interactive buttons as the reservation time of the user.
7. The method of claim 4, wherein after determining a user reservation time based on the user's operation of the interactive button, the method comprises:
and displaying the reservation success message to the user through the fourth interactive interface, and providing the user with an option of modifying the reservation time.
8. The method according to claim 7, wherein after the user pushes the reservation information to the user based on the user's operation on the different interaction points in the cover layer, the method comprises:
recording the interaction state of the user on the third interaction interface or the fourth interaction interface;
when the user logs in the third interactive interface or the fourth interactive interface again, the interaction state which exists in the third interactive interface or the fourth interactive interface before is directly displayed.
9. The method according to claim 7, wherein after the user pushes the reservation information to the user based on the user's operation on the different interaction points in the cover layer, the method comprises:
and after the user finishes reservation interaction on the fourth interactive interface, transmitting reservation information of the user to a target object corresponding to the first type information.
10. An information pushing apparatus based on history records, comprising:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring first type information on a first interactive interface and checking a user ID of the first type information, and the first type information is displayed in a first interactive area;
the searching module is used for searching a historical record of data interaction between the user ID and the first type information;
the creating module is used for creating a covering layer containing second type information in the first interaction area when a first data record exists in the historical record and a second data record does not exist in the historical record, and the covering layer enables the first type information and the second type information to be in a visible state;
and the pushing module is used for pushing the reservation information to the user based on the operation of the user on different interaction points in the cover layer.
11. An electronic device, characterized in that the electronic device comprises:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the history-based information push method of any of claims 1-9.
12. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the history-based information push method of any one of claims 1-9.
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