CN110049358A - A kind of article method for pushing and system based on TV - Google Patents
A kind of article method for pushing and system based on TV Download PDFInfo
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- CN110049358A CN110049358A CN201810043607.6A CN201810043607A CN110049358A CN 110049358 A CN110049358 A CN 110049358A CN 201810043607 A CN201810043607 A CN 201810043607A CN 110049358 A CN110049358 A CN 110049358A
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- 238000000034 method Methods 0.000 title claims abstract description 43
- 230000006399 behavior Effects 0.000 claims abstract description 27
- 238000012544 monitoring process Methods 0.000 claims description 14
- 238000004590 computer program Methods 0.000 claims description 8
- 230000008569 process Effects 0.000 claims description 7
- 238000012216 screening Methods 0.000 claims description 5
- 238000001914 filtration Methods 0.000 claims description 4
- 238000010586 diagram Methods 0.000 description 12
- 230000006870 function Effects 0.000 description 9
- 230000006854 communication Effects 0.000 description 6
- 238000004891 communication Methods 0.000 description 5
- 238000012545 processing Methods 0.000 description 5
- 238000004364 calculation method Methods 0.000 description 3
- 230000005611 electricity Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 230000004048 modification Effects 0.000 description 3
- 230000003287 optical effect Effects 0.000 description 3
- 230000005291 magnetic effect Effects 0.000 description 2
- 230000008447 perception Effects 0.000 description 2
- 239000004065 semiconductor Substances 0.000 description 2
- 238000006467 substitution reaction Methods 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000005265 energy consumption Methods 0.000 description 1
- 238000011156 evaluation Methods 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
- 239000004973 liquid crystal related substance Substances 0.000 description 1
- 239000013307 optical fiber Substances 0.000 description 1
- 238000002360 preparation method Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Computer Networks & Wireless Communication (AREA)
- Computer Graphics (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Security & Cryptography (AREA)
- Computing Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of article method for pushing and system based on TV, is related to field of computer technology.One specific embodiment of this method includes: to obtain at least one User Identity, User Identity is exported to server-side, so that server-side matches user information by User Identity；Receive the article recommendation information of server-side push；Wherein, article recommendation information is that server-side history Shopping Behaviors data according to corresponding to the user information being matched to generate；The corresponding article of article recommendation information is shown to user.The article method for pushing of the embodiment of the present invention, matches user information by User Identity, generates article recommendation information according to the corresponding history Shopping Behaviors data of the user information, article recommendation information is pushed on TV.Aforesaid way combines the history Shopping Behaviors data of user with TV push, and logging in the electric business APP on TV without user just can be carried out accurately article push.
Description
Technical field
The present invention relates to computer field more particularly to a kind of article method for pushing and system based on TV.
Background technique
With the fast development of e-commerce, shopping is carried out by network on smart television and has become a kind of upsurge.When
It is preceding on smart television push article when, need user log in smart television electric business APP (Application, using journey
Sequence) after, by electric business APP push article to user.
In realizing process of the present invention, at least there are the following problems in the prior art for inventor's discovery: user being needed to log in
The electric business APP of smart television just can be carried out article push.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of article method for pushing and system based on TV.The present invention is implemented
The article method for pushing of example, matches user information by User Identity, according to the corresponding history shopping row of the user information
Article recommendation information is generated for data, article recommendation information is pushed on TV.Aforesaid way purchases the history of user
Object behavioral data is combined with TV push, and logging in the electric business APP on TV without user just can be carried out accurately article push.
It realizes above-mentioned purpose, according to an aspect of an embodiment of the present invention, provides a kind of article push based on TV
Method.
A kind of article method for pushing based on TV of the embodiment of the present invention, comprising: obtain at least one user identity mark
Know, the User Identity is exported to server-side, so that the server-side is used by User Identity matching
Family information；Receive the article recommendation information of the server-side push；Wherein, the article recommendation information be the server-side according to
What history Shopping Behaviors data corresponding to the user information being matched to generated；Show that the article recommendation information is corresponding to user
Article.
Optionally, the User Identity is multiple；It is described to export the User Identity to the step of server-side
Before rapid, further includes: the signal strength indication of the corresponding user terminal of each User Identity is obtained, the signal is strong
Angle value is exported to the server-side；The generating process of the article recommendation information, comprising: according to each signal strength indication,
The quantity of the User Identity and the hole bit quantity of TV calculate the corresponding article of each user information and recommend number
Amount；According to the article each user information corresponding article recommended amount and generated based on the history Shopping Behaviors data
Recommendation information obtains initial recommendation information；According to the height of the signal strength indication, the initial recommendation information is arranged
Sequence, to obtain final article recommendation information.
Optionally, the step of signal strength indication for obtaining the corresponding user terminal of each User Identity it
Afterwards and before described the step of exporting the signal strength indication to the server-side, further includes: it is strong to filter out the signal
Angle value is more than or equal to the user terminal of preset signal strength threshold value；It is described to export the User Identity to server-side, packet
It includes: the corresponding User Identity of the user terminal filtered out is exported to the server-side；It is described by the signal strength indication
It exports to the server-side, comprising: export the corresponding signal strength indication of the user terminal filtered out to the server-side.
Optionally, described at least one User Identity of acquisition, comprising: pass through the default monitoring model of camera real-time monitoring
The User Identity is obtained when there are user with the presence or absence of the user in enclosing.
Optionally, the User Identity is the bluetooth physical address of corresponding user terminal, the signal strength indication
For bluetooth signal intensity value.
To achieve the above object, according to an aspect of an embodiment of the present invention, a kind of article based on TV is provided to push away
Send system.
A kind of article supplying system based on TV of the embodiment of the present invention, comprising: output module, for obtaining at least one
A User Identity exports the User Identity to server-side, so that the server-side passes through user's body
Part mark matching user information；Receiving module, for receiving the article recommendation information of the server-side push；Wherein, the object
Product recommendation information is that server-side history Shopping Behaviors data according to corresponding to the user information being matched to generate；Display
Module, for showing the corresponding article of the article recommendation information to user.
Optionally, the User Identity is multiple；The system also includes: module is obtained, for obtaining each institute
The signal strength indication for stating the corresponding user terminal of User Identity exports the signal strength indication to the server-side；Institute
State system further include: article recommendation information generation module, for according to each signal strength indication, the User Identity
Quantity and the TV hole bit quantity, calculate the corresponding article recommended amount of each user information；According to each
The article recommendation information user information corresponding article recommended amount and generated based on the history Shopping Behaviors data, is obtained
To initial recommendation information；And the height according to the signal strength indication, the initial recommendation information is ranked up, to obtain
Final article recommendation information.
Optionally, the system also includes screening modules, are more than or equal to default letter for filtering out the signal strength indication
The user terminal of number intensity threshold；The output module, the corresponding User Identity of the user terminal for being also used to filter out
It exports to the server-side；The acquisition module, the corresponding signal strength indication of the user terminal for being also used to filter out export to
The server-side.
Optionally, the output module is also used to preset in monitoring range by camera real-time monitoring with the presence or absence of institute
User is stated, when there are user, obtains the User Identity.
To achieve the above object, according to an embodiment of the present invention in another aspect, providing a kind of electronic equipment.
The a kind of electronic equipment of the embodiment of the present invention, comprising: one or more processors；Storage device, for storing one
A or multiple programs, when one or more of programs are executed by one or more of processors, so that one or more
A processor realizes a kind of article method for pushing based on TV of the embodiment of the present invention.
To achieve the above object, according to an embodiment of the present invention in another aspect, providing a kind of computer-readable medium.
A kind of computer-readable medium of the embodiment of the present invention, is stored thereon with computer program, and described program is processed
A kind of article method for pushing based on TV of the embodiment of the present invention is realized when device executes.
One embodiment in foregoing invention has the following advantages that or the utility model has the advantages that is distinguished by User Identity each
User, and the history Shopping Behaviors data of user are combined with TV push, the electric business APP on TV is logged in just without user
It can be carried out accurately article push；The article recommended amount of each user is calculated based on signal strength indication, multi-user watches simultaneously
When TV, the push of respective favorite article can be received；According to History Order information, historical viewings Item Information and shopping cart
The history Shopping Behaviors data such as information generate the article recommendation information of each user, recommend accuracy high；Pass through user terminal
Bluetooth physical address distinguishes different users, as long as user terminal, close to smart television, smart television can obtain periphery
Bluetooth physical address allows accurately to receive article recommendation information in the case where user's unaware.
Further effect possessed by above-mentioned non-usual optional way adds hereinafter in conjunction with specific embodiment
With explanation.
Detailed description of the invention
Attached drawing for a better understanding of the present invention, does not constitute an undue limitation on the present invention.Wherein:
Fig. 1 is the schematic diagram of the key step of the article method for pushing according to an embodiment of the present invention based on TV；
Fig. 2 is the main flow schematic diagram of the article method for pushing according to an embodiment of the present invention based on TV；
Fig. 3 is the schematic diagram of the main modular of the article supplying system according to an embodiment of the present invention based on TV；
Fig. 4 is that the embodiment of the present invention can be applied to exemplary system architecture figure therein；
Fig. 5 is the structural schematic diagram for being suitable for the computer installation of the electronic equipment to realize the embodiment of the present invention.
Specific embodiment
Below in conjunction with attached drawing, an exemplary embodiment of the present invention will be described, including the various of the embodiment of the present invention
Details should think them only exemplary to help understanding.Therefore, those of ordinary skill in the art should recognize
It arrives, it can be with various changes and modifications are made to the embodiments described herein, without departing from scope and spirit of the present invention.Together
Sample, for clarity and conciseness, descriptions of well-known functions and structures are omitted from the following description.
Fig. 1 is the schematic diagram of the key step of the article method for pushing according to an embodiment of the present invention based on TV.Such as Fig. 1
Shown, the article method for pushing based on TV of the embodiment of the present invention mainly includes the following steps:
Step S101: obtaining at least one User Identity, and the User Identity is exported to server-side, so that
It obtains the server-side and passes through User Identity matching user information.The User Identity is used to distinguish different use
Family, such as can be bluetooth MAC (Media Access Control, the matchmaker of the user institute using terminal (such as mobile phone, plate)
Body access control) address, IP (Internet Protocol, network protocol) address, it is also possible to the biological characteristic letter of user
Breath.Bluetooth MAC address is called bluetooth physical address.TV it is whole can to obtain user by way of scanning the Bluetooth signal on periphery
The Bluetooth MAC address at end, and the Bluetooth MAC address is exported to server-side.The user information can be user identifier (ID,
Identification).After server-side receives the User Identity from TV, data are inquired according to User Identity
Binding information in library, to obtain the corresponding user information of the User Identity.Wherein, the binding information preserves user
The incidence relation of identity and user information.
Step S102: the article recommendation information of the server-side push is received；Wherein, the article recommendation information is described
What server-side history Shopping Behaviors data according to corresponding to the user information being matched to generated.Server-side is matched to according to this
User information searches database, to obtain the corresponding history Shopping Behaviors data of the user information, according to the history Shopping Behaviors
Data generate the corresponding article recommendation information of the user information, the article recommendation information are then pushed to TV.
Step S103: the corresponding article of the article recommendation information is shown to user.Wherein, the article recommendation information packet
Include article ID.After the article recommendation information that television reception is pushed to server-side, TV is obtained according to article ID to server
Corresponding picture and/or video, and the picture and/or video that will acquire are shown in display screen.
Fig. 2 is the main flow schematic diagram of the article method for pushing according to an embodiment of the present invention based on TV.Such as Fig. 2 institute
Show, the article method for pushing based on TV of the embodiment of the present invention, the TV in embodiment is smart television, mainly includes following
Step:
Step S201: user terminal obtains the Bluetooth MAC address of the machine, when receiving user's logging request, by bluetooth MAC
Address, username and password are sent to server-side.Wherein, the user terminal can be mobile phone, tablet computer etc.；With Android hand
For machine, it is opening and overseas broadcast that the MAC Address of bluetooth module, which obtains interface, can pass through Android mobile phone
APP gets the Bluetooth MAC address of the machine.When user logs in electric business APP by Android mobile phone, username and password is obtained,
Bluetooth MAC address, username and password are sent to server-side later.
Step S202: server-side searches User ID by user name, and User ID and Bluetooth MAC address are bound, will
Binding information is stored in database.Step S201 and step S202 is preparation process, is pushed since step S203 for article
Journey.
Step S203: smart television scans the Bluetooth signal on periphery, to obtain the Bluetooth MAC address and bluetooth of user terminal
Signal strength indication, according to preset signal strength threshold value screen user terminal, by the Bluetooth MAC address of the user terminal after screening,
The MAC Address of corresponding bluetooth signal intensity value and the smart television is sent to server-side.It is needed in the embodiment of the present invention
Smart television and user terminal open the Bluetooth function of itself, can just carry out article push.The bluetooth signal intensity value is
RSSI (Received Signal Strength Indication, the instruction of received signal intensity) value, preset signal strength threshold
Value is by empirically determined.In a preferred embodiment, bluetooth signal intensity value is more than or equal to the use of preset signal strength threshold value
Family terminal leaves.Smart television can also obtain the IP address of user terminal in the embodiment of the present invention, but need when obtaining
Smart television and user terminal carry out information exchange and (after user terminal establishes connection with smart television, are actively sent out by user terminal
Send own IP address to smart television), this mode of Bluetooth MAC address can be obtained compared to direct scanning, realizes cumbersome, speed
Slowly.
In the step smart television can timing or not timing scanning periphery Bluetooth signal, until obtain bluetooth MAC
Address.But this mode, whether regardless of having users around smart television, smart television is constantly in working condition, consumption
Electric energy.In a preferred embodiment, it can be preset in monitoring range by the camera that is connect with smart television, real-time monitoring
Whether have users, if monitor to have users, sends and instruct to TV, so that the TV is according to step
S203 to step S211 carries out article push.The default monitoring range is customized by the user, for example can be with television operating center
Centered on, 5 meters of range is radiated forwards.Wherein, camera can be with TV and integrate, and can also be provided separately, when
Camera and when being provided separately with TV is needed by wireless or be connected through a wired connection.It can make to only have in this way
When having user around smart television, just triggers article and push process, push is accurate, energy consumption is low.
Step S204: server-side is according to the binding information in the Bluetooth MAC address inquiry database received, to match user
ID thens follow the steps S206 if being matched to User ID；If not being matched to User ID, S205 is thened follow the steps.
Step S205: historical viewings data or random generation article recommendation of the server-side according to the smart television
Breath executes step S210.Wherein, the historical viewings data can be the browsing data of nearest one week or one month.
Step S206: all User ID being matched to are generated a user list by server-side, according in user list
Each User ID generates the corresponding article recommendation information of each User ID in the history Shopping Behaviors data of shopping platform.Wherein,
The platform includes the electric business APP of smart phone, electric business website etc..The history Shopping Behaviors data include History Order letter
Breath, historical viewings Item Information and shopping cart information.Article recommendation information in embodiment is article recommendation list, the step
Specific implementation process are as follows:
(1) the History Order information is inquired according to the User ID, is bought with filtering out in the History Order information
Most preceding 5 Item Information, using the Item Information as the first Item Information；
(2) the historical viewings Item Information is inquired according to the User ID, according to the historical viewings Item Information
In browsing time, filter out the browsing time nearest preceding 5 Item Information, believe the Item Information as the second article
Breath；
(3) the shopping cart information is inquired according to the User ID, to add the purchase time according in the shopping cart information,
Preceding 5 Item Information described plus that the purchase time is nearest are filtered out, using the Item Information as third article information；
(4) from Item Information identical with the category of first Item Information, the article for meeting preset condition is found out
Information is as the 4th Item Information；From Item Information identical with the category of second Item Information, find out meet it is default
The Item Information of condition is as the 5th Item Information；Wherein, the category can be according to consumer demand and goods attribute
Determining taxonomy of goods, such as the electric cooker of different brands belong to same category；The preset condition is customized by the user setting,
For example it can be evaluation data and to buy data most；
(5) the third article information, the 4th Item Information and the 5th Item Information are ranked up, after sequence
Obtained Item Information is as the corresponding article recommendation list of the User ID.Third article information is stored in object in embodiment
The foremost of product recommendation list, the four, the 5th Item Information are sequentially stored into article according to the height of overall merit data and recommend column
In table.
The quantity of the first, second, third Item Information screened in the above process is customized by the user, but is finally screened
The total quantity of Item Information out need to be more than or equal to the hole bit quantity of smart television, filter out 5 respectively in embodiment.Step
(4) the first Item Information and the second Item Information have been replaced with the identical Item Information of category respectively in, shopping cart has been added
Item Information be that user buys the bigger article of possibility, so not needing replacement third article information.
In an additional preferred embodiment, the first Item Information can also use the once purchase of other users in step (4)
, and Item Information identical with the first Item Information category is replaced.Second Item Information can also be once clear with other users
It lookes at, and Item Information identical with the second Item Information category is replaced.
Step S207: server-side is according to the corresponding bluetooth signal intensity value of the User ID being matched to, the Bluetooth MAC address
Quantity and smart television hole bit quantity, calculate the corresponding article recommended amount of each User ID.Bluetooth signal is strong
Angle value is bigger, illustrates that user is closer from TV, it is possible to according to bluetooth signal intensity value to the corresponding article of each User ID
Recommendation list is weighted, and obtains the corresponding article recommended amount of each User ID.Assuming that the corresponding article of each User ID pushes away
To recommend in list have 15 Item Information, 2 Bluetooth MAC address of successful match, and the bluetooth signal intensity value of User ID 1 is 4,
The bluetooth signal intensity value of User ID 2 is 1, and the hole bit quantity of smart television is 10；The then final article recommended amount of User ID 1
For 10* (4/5)=8, the final article recommended amount of User ID 2 is 10* (1/5)=2.
In step S207, when calculating article recommended amount, if calculated is not integer, need to be rounded downwards,
The hole bit quantity of smart television article recommended amount corresponding with calculated all User ID is made the difference, the difference with calculate
The big corresponding article recommended amount of User ID of bluetooth signal intensity value the sum article recommended amount final for the User ID.
In above-described embodiment, it is assumed that the bluetooth signal intensity value of User ID 1 is 5, and the bluetooth signal intensity value of User ID 2 is 2, then user
The calculated article recommended amount of ID1 isThe calculated article recommended amount of User ID 2 isIn formula,It indicates to be rounded downwards.The final article recommended amount of User ID 1 is 7+ (10-7-2)=8, is used
Family ID2 final article recommended amount is 2.
Step S208: server-side is according to each corresponding article recommended amount of User ID and the article recommendation
Breath, obtains initial recommendation information.Assuming that the article recommended amount of User ID 1 is 8, the article recommended amount of User ID 2 is 2, then
First 8 are picked out from the corresponding article recommendation list of User ID 1, the initial recommendation information as user 1；From User ID 2
First 2 are picked out in corresponding article recommendation list, the initial recommendation information as user 2.
Step S209: server-side arranges the initial recommendation information according to the size of the bluetooth signal intensity value
Sequence, to obtain final article recommendation information.Since the bluetooth signal intensity value of user 1 is greater than user 2, therefore in final article
In recommendation information, the initial recommendation information of user 1 is placed on 2 front of user.
Step S210: server-side is according to the MAC Address of the smart television received, by final article recommendation information with list
Form be pushed to corresponding smart television homepage.It wherein, include article ID in the article recommendation information.If in step
User ID is not matched in S204, then article recommendation information here is to generate according to the historical viewings data of the smart television
Or generate at random；If being matched to User ID in step S204, article recommendation information here is step S209
The final article recommendation information obtained after middle sequence.
Step S211: it after smart television receives the article recommendation information of tabular form, is obtained according to article ID to server-side
The picture and/or video of corresponding article are taken, with the picture and/or video display that will acquire to user.Smart television is according to article
ID sends picture and/or the video acquisition request of corresponding article to server-side；Server-side returns to corresponding article according to acquisition request
Picture and/or video.
In a preferred embodiment, it if smart television has been obtained by scanning new Bluetooth MAC address, services
End needs to execute step S204 to step S206 for the new Bluetooth MAC address sequence, obtains the corresponding object of new User ID
Product recommendation information；Then the corresponding article recommended amount of current all User ID, initial recommendation information are recalculated, and is pressed again
It is ranked up to obtain new article recommendation information according to Bluetooth Bluetooth signal strength indication；New article recommendation information is pushed into intelligence
TV.
The article method for pushing based on TV through the embodiment of the present invention can be seen that be distinguished by User Identity
Each user, and the history Shopping Behaviors data of user are combined with TV push, the electric business on TV is logged in without user
APP just can be carried out accurately article push；The article recommended amount of each user is calculated based on signal strength indication, multi-user is simultaneously
When watching TV, the push of respective favorite article can be received；According to History Order information, historical viewings Item Information and purchase
The history Shopping Behaviors data such as object vehicle information generate the article recommendation information of each user, recommend accuracy high；Pass through user's end
The bluetooth physical address at end distinguishes different users, as long as user terminal, close to smart television, smart television can obtain week
The bluetooth physical address on side allows accurately to receive article recommendation information in the case where user's unaware.
Fig. 3 is the schematic diagram of the main modular of the article supplying system according to an embodiment of the present invention based on TV.Such as Fig. 3
Shown, the article supplying system 300 based on TV of the embodiment of the present invention specifically includes that
Output module 301 exports the User Identity to service for obtaining at least one User Identity
End, so that the server-side matches user information by the User Identity.The User Identity is used to distinguish
Different users, such as can be the Bluetooth MAC address of the user institute using terminal, IP address.TV can be by scanning periphery
Bluetooth signal mode, obtain the Bluetooth MAC address of user terminal, and the Bluetooth MAC address is exported to server-side.It is described
User information can be user identifier.After server-side receives the User Identity from TV, according to User Identity
The binding information in database is inquired, to obtain the corresponding user information of the User Identity.Wherein, the binding information is protected
There is the incidence relation of User Identity and user information.
Receiving module 302, for receiving the article recommendation information of the server-side push；Wherein, the article recommendation
Breath is that server-side history Shopping Behaviors data according to corresponding to the user information being matched to generate.Server-side is according to this
The user information being matched to searches database, to obtain the corresponding history Shopping Behaviors data of the user information, according to the history
Shopping Behaviors data generate the corresponding article recommendation information of the user information, then push to the article recommendation information
TV.
Display module 303, for showing the corresponding article of the article recommendation information to user.Wherein, the article pushes away
Recommending information includes article mark.After the article recommendation information that television reception is pushed to server-side, TV according to article ID to
Server obtains corresponding picture and/or video, and the picture and/or video that will acquire are shown in display screen.
In addition, the article supplying system 300 based on TV of the embodiment of the present invention can also include: to obtain module, screening
Module, article recommendation information generation module and monitoring modular (not shown).Wherein, module is obtained, for obtaining each institute
The signal strength indication for stating the corresponding user terminal of User Identity exports the signal strength indication to the server-side.Object
Product recommendation information generation module, for according to each signal strength indication, the User Identity quantity and the electricity
Depending on hole bit quantity, calculate the corresponding article recommended amount of each user information；According to each user information pair
The article recommended amount answered and the article recommendation information generated based on the history Shopping Behaviors data obtain initial recommendation letter
Breath；And the height according to the signal strength indication, the initial recommendation information is ranked up, is pushed away with the article for obtaining final
Recommend information.Screening module, the user terminal for being more than or equal to preset signal strength threshold value for filtering out the signal strength indication.Prison
Module is surveyed, whether there is user in monitoring range for presetting by camera real-time monitoring, when there are user, by the electricity
Depending on being changed to open state by off-mode or standby mode.
From the above, it can be seen that distinguishing each user by User Identity, and the history of user is done shopping and is gone
It is combined for data with TV push, logging in the electric business APP on TV without user just can be carried out accurately article push；It is based on
Signal strength indication calculates the article recommended amount of each user, when multi-user watches TV simultaneously, can receive respectively favorite
The push of article；It is raw according to the history Shopping Behaviors data such as History Order information, historical viewings Item Information and shopping cart information
At the article recommendation information of each user, recommend accuracy high；Different use is distinguished by the bluetooth physical address of user terminal
Family allows user's nothing as long as user terminal, close to smart television, smart television can obtain the bluetooth physical address on periphery
Article recommendation information is accurately received in the case where perception.
Fig. 4 is shown can the article method for pushing based on TV using the embodiment of the present invention or the article based on TV
The exemplary system architecture 400 of driving means.
As shown in figure 4, system architecture 400 may include smart television 401, network 404 and server 405.Network 404 is used
To provide the medium of communication link between smart television 401 and server 405.Network 404 may include various connection types,
Such as wired, wireless communication link or fiber optic cables etc..
User can be used smart television 401 and be interacted by network 404 with server 405, to receive or send message etc..
Various telecommunication customer end applications, such as shopping class application, web browser applications, search can be installed on smart television 401
(merely illustrative) such as class application, instant messaging tools, mailbox client, social platform softwares.
Server 405 can be to provide the server of various services, such as to user using caused by smart television 401
Click event provides the back-stage management server (merely illustrative) supported.Back-stage management server can be to the hits received
Analyze etc. processing according to data such as, content of text, and by processing result (such as target push information, product information -- be only
Example) feed back to smart television.
It should be noted that the article method for pushing based on TV provided by the embodiment of the present application is generally by smart television
401 execute, and correspondingly, the article supplying system based on TV is generally positioned in smart television 401.
It should be understood that the number of smart television, network and server in Fig. 4 is only schematical.According to realization need
It wants, can have any number of smart television, network and server.
According to an embodiment of the invention, the present invention also provides a kind of electronic equipment and a kind of computer-readable medium.
Electronic equipment of the invention includes: one or more processors；Storage device, for storing one or more journeys
Sequence, when one or more of programs are executed by one or more of processors, so that one or more of processors are real
A kind of article method for pushing based on TV of the existing embodiment of the present invention.
Computer-readable medium of the invention is stored thereon with computer program, real when described program is executed by processor
A kind of article method for pushing based on TV of the existing embodiment of the present invention.
Below with reference to Fig. 5, it illustrates the computer systems 500 being suitable for realize the electronic equipment of the embodiment of the present invention
Structural schematic diagram.Electronic equipment shown in Fig. 5 is only an example, function to the embodiment of the present invention and should not use model
Shroud carrys out any restrictions.
As shown in figure 5, computer system 500 includes central processing unit (CPU) 501, it can be read-only according to being stored in
Program in memory (ROM) 502 or be loaded into the program in random access storage device (RAM) 503 from storage section 508 and
Execute various movements appropriate and processing.In RAM 503, also it is stored with computer system 500 and operates required various programs
And data.CPU 501, ROM 502 and RAM 503 are connected with each other by bus 504.Input/output (I/O) interface 505
It is connected to bus 504.
I/O interface 505 is connected to lower component: the importation 506 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 508 including hard disk etc.；
And the communications portion 509 of the network interface card including LAN card, modem etc..Communications portion 509 via such as because
The network of spy's net executes communication process.Driver 510 is also connected to I/O interface 505 as needed.Detachable media 511, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 510, in order to read from thereon
Computer program be mounted into storage section 508 as needed.
Particularly, disclosed embodiment, the process of key step figure description above may be implemented as counting according to the present invention
Calculation machine software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable
Computer program on medium, the computer program include the program code for executing method shown in key step figure.?
In such embodiment, which can be downloaded and installed from network by communications portion 509, and/or from can
Medium 511 is dismantled to be mounted.When the computer program is executed by central processing unit (CPU) 501, system of the invention is executed
The above-mentioned function of middle restriction.
It should be noted that computer-readable medium shown in the present invention can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium for example can be --- but not
Be limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.Meter
The more specific example of calculation machine readable storage medium storing program for executing can include but is not limited to: have the electrical connection, just of one or more conducting wires
Taking formula computer disk, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In the present invention, computer readable storage medium can be it is any include or storage journey
The tangible medium of sequence, the program can be commanded execution system, device or device use or in connection.And at this
In invention, computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc. are above-mentioned
Any appropriate combination.
Flow chart and block diagram in attached drawing are illustrated according to the system of various embodiments of the invention, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of above-mentioned module, program segment or code include one or more
Executable instruction for implementing the specified logical function.It should also be noted that in some implementations as replacements, institute in box
The function of mark can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are practical
On can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it wants
It is noted that the combination of each box in block diagram or flow chart and the box in block diagram or flow chart, can use and execute rule
The dedicated hardware based systems of fixed functions or operations is realized, or can use the group of specialized hardware and computer instruction
It closes to realize.
Being described in module involved in the embodiment of the present invention can be realized by way of software, can also be by hard
The mode of part is realized.Described module also can be set in the processor, for example, can be described as: a kind of processor packet
Include output module, receiving module and display module.Wherein, the title of these units is not constituted under certain conditions to the unit
The restriction of itself, for example, output module is also described as " at least one User Identity being obtained, by user's body
The output of part mark is to server-side, so that the server-side matches the module of user information by the User Identity ".
As on the other hand, the present invention also provides a kind of computer-readable medium, which be can be
Included in equipment described in above-described embodiment；It is also possible to individualism, and without in the supplying equipment.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the equipment, makes
Obtaining the equipment includes: to obtain at least one User Identity, the User Identity is exported to server-side, so that institute
It states server-side and user information is matched by the User Identity；Receive the article recommendation information of the server-side push；Its
In, the article recommendation information is that server-side history Shopping Behaviors data according to corresponding to the user information being matched to are raw
At；The corresponding article of the article recommendation information is shown to user.
From the above, it can be seen that distinguishing each user by User Identity, and the history of user is done shopping and is gone
It is combined for data with TV push, logging in the electric business APP on TV without user just can be carried out accurately article push；It is based on
Signal strength indication calculates the article recommended amount of each user, when multi-user watches TV simultaneously, can receive respectively favorite
The push of article；It is raw according to the history Shopping Behaviors data such as History Order information, historical viewings Item Information and shopping cart information
At the article recommendation information of each user, recommend accuracy high；Different use is distinguished by the bluetooth physical address of user terminal
Family allows user's nothing as long as user terminal, close to smart television, smart television can obtain the bluetooth physical address on periphery
Article recommendation information is accurately received in the case where perception.
Method provided by the embodiment of the present invention can be performed in the said goods, has the corresponding functional module of execution method and has
Beneficial effect.The not technical detail of detailed description in the present embodiment, reference can be made to method provided by the embodiment of the present invention.
Above-mentioned specific embodiment, does not constitute a limitation on the scope of protection of the present invention.Those skilled in the art should be bright
It is white, design requirement and other factors are depended on, various modifications, combination, sub-portfolio and substitution can occur.It is any
Made modifications, equivalent substitutions and improvements etc. within the spirit and principles in the present invention, should be included in the scope of the present invention
Within.
Claims (11)
1. a kind of article method for pushing based on TV characterized by comprising
At least one User Identity is obtained, the User Identity is exported to server-side, so that the server-side
User information is matched by the User Identity；
Receive the article recommendation information of the server-side push；Wherein, the article recommendation information be the server-side according to
What history Shopping Behaviors data corresponding to the user information being fitted on generated；
The corresponding article of the article recommendation information is shown to user.
2. the method according to claim 1, wherein the User Identity is multiple；
Before described the step of exporting the User Identity to server-side, further includes: obtain each user identity
The signal strength indication for identifying corresponding user terminal exports the signal strength indication to the server-side；
The generating process of the article recommendation information, comprising:
According to each signal strength indication, the hole bit quantity of the quantity of the User Identity and TV, calculate each
The corresponding article recommended amount of the user information；
According to the object each user information corresponding article recommended amount and generated based on the history Shopping Behaviors data
Product recommendation information obtains initial recommendation information；
According to the height of the signal strength indication, the initial recommendation information is ranked up, is recommended with obtaining final article
Information.
3. according to the method described in claim 2, it is characterized in that, described obtain the corresponding use of each User Identity
After the step of signal strength indication of family terminal and described the step of exporting the signal strength indication to the server-side it
Before, further includes: filter out the user terminal that the signal strength indication is more than or equal to preset signal strength threshold value；
It is described to export the User Identity to server-side, comprising: by the corresponding user identity of the user terminal filtered out
Mark is exported to the server-side；
It is described to export the signal strength indication to the server-side, comprising: the corresponding signal of the user terminal filtered out is strong
Angle value is exported to the server-side.
4. method according to any one of claims 1 to 3, which is characterized in that described at least one user identity mark of acquisition
Know, comprising: being preset by camera real-time monitoring whether there is the user in monitoring range, when there are user, obtain institute
State User Identity.
5. method according to any one of claims 2 to 3, which is characterized in that the User Identity is corresponding use
The bluetooth physical address of family terminal, the signal strength indication are bluetooth signal intensity value.
6. a kind of article supplying system based on TV characterized by comprising
Output module exports the User Identity to server-side for obtaining at least one User Identity, so that
It obtains the server-side and passes through User Identity matching user information；
Receiving module, for receiving the article recommendation information of the server-side push；Wherein, the article recommendation information is described
What server-side history Shopping Behaviors data according to corresponding to the user information being matched to generated；
Display module, for showing the corresponding article of the article recommendation information to user.
7. system according to claim 6, which is characterized in that the User Identity is multiple；
The system also includes: module is obtained, for obtaining the signal of the corresponding user terminal of each User Identity
Intensity value exports the signal strength indication to the server-side；
The system also includes: article recommendation information generation module, for according to each signal strength indication, user's body
The quantity of part mark and the hole bit quantity of the TV, calculate the corresponding article recommended amount of each user information；
According to the object each user information corresponding article recommended amount and generated based on the history Shopping Behaviors data
Product recommendation information obtains initial recommendation information；And
According to the height of the signal strength indication, the initial recommendation information is ranked up, is recommended with obtaining final article
Information.
8. system according to claim 7, which is characterized in that the system also includes: screening module, for filtering out
State the user terminal that signal strength indication is more than or equal to preset signal strength threshold value；
The output module, the corresponding User Identity of the user terminal for being also used to filter out are exported to the server-side；
The acquisition module, the corresponding signal strength indication of the user terminal for being also used to filter out are exported to the server-side.
9. according to the described in any item systems of claim 6 to 8, which is characterized in that the output module is also used to pass through camera shooting
Head real-time monitoring, which is preset in monitoring range, obtains the User Identity when there are user with the presence or absence of user.
10. a kind of electronic equipment characterized by comprising
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method as claimed in any one of claims 1 to 5.
11. a kind of computer-readable medium, is stored thereon with computer program, which is characterized in that described program is held by processor
Such as method as claimed in any one of claims 1 to 5 is realized when row.
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| CN201810043607.6A CN110049358B (en) | 2018-01-17 | 2018-01-17 | Television-based article pushing method and system |
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| CN201810043607.6A CN110049358B (en) | 2018-01-17 | 2018-01-17 | Television-based article pushing method and system |
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| CN110049358B CN110049358B (en) | 2022-07-05 |
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| CN110049358B (en) | 2022-07-05 |
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