CN110046924A - Utilize the method and device of unique encodings tracking information propagation path - Google Patents
Utilize the method and device of unique encodings tracking information propagation path Download PDFInfo
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- CN110046924A CN110046924A CN201810046685.1A CN201810046685A CN110046924A CN 110046924 A CN110046924 A CN 110046924A CN 201810046685 A CN201810046685 A CN 201810046685A CN 110046924 A CN110046924 A CN 110046924A
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- G06Q30/00—Commerce
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Abstract
A kind of method, apparatus using unique encodings tracking information propagation path, comprising: the unique encodings being attached on communication media and its corresponding media communication are recorded in data memory module；First client device identifies above-mentioned unique encodings, and the identification information, unique encodings and the recognition time that identify the first client device are recorded in data memory module by network；Second client device identifies above-mentioned unique encodings, and the identification information, unique encodings and the recognition time that identify the second client device are recorded in data memory module by network；The identification information of first client device and the second client device is bound, binding relationship is established；Analyze and determine the propagation relationship between the first client device and the second client device；When the second client device carries out consumer sale, distribution of interests is carried out to the first client device and/or the second client device.Achieve the purpose that the more customers of exploitation, promote sales achievement.
Description
Technical field
The present invention relates to a kind of unique encodings based on communication media, the propagation paths of tracking information, so that it is determined that dividing
The method and device of relationship between superior and subordinate in shank system.
Background technique
With the development of mobile internet, various media, manufacturer have is answered by the especially social activity of the mobile applications such as wechat
With carrying out information propagation, and carry out the demand of commercial conversion.In order to information propagate more rapidly, more extensively, propagation to information
Person is rewarded, and is most efficient method.How effectively to identify, the communication effect of statistical information disseminator, and accordingly to biography
The person of broadcasting is rewarded, and is a very extensive demand.Especially in the communication process with commercial interest, disseminator is not intended to
It allows the person of being transmitted to perceive the tracking movement of this propagation, for example buys certain commodity to friend recommendation, it then can be with after friend's purchase
Certain interests are obtained, once has businessman to provide the recommendation code or phone number of sponsor to businessman using when purchase, comes accordingly to Jie
The people that continues returns interests, and this mode is first is that troublesome in poeration, second is that utilitarian is too strong, when purchase, which provides, recommends code, and friend can be obvious
Interests can be obtained accordingly by perceiving referrer, have deleterious effect to both sides' relationship.
To solve the above-mentioned problems, we provide a kind of automatic notes based on unique encodings, the person's of being transmitted unaware
The method, apparatus and system of propagation path are recorded, manufacturer can identify the relationship between superior and subordinate that channel is developed in distribution system accordingly, right
Higher level (disseminator) and consumer are rewarded.
Summary of the invention
The present invention provides a kind of method using unique encodings tracking information propagation path, which is characterized in that the method
The following steps are included:
The unique encodings being attached on communication media and its corresponding media communication are recorded in data memory module；
First client device identifies above-mentioned unique encodings, is believed the mark for identifying the first client device by network
Breath, unique encodings and recognition time are recorded in data memory module；
Second client device identifies above-mentioned unique encodings, is believed the mark for identifying the second client device by network
Breath, unique encodings and recognition time are recorded in data memory module；
The identification information of first client device and the second client device is bound, binding relationship is established；
Analyze and determine the propagation relationship between the first client device and the second client device；
When the second client device carries out consumer sale, to the first client device and/or the second client device into
Row distribution of interests.
The present invention also provides a kind of devices using unique encodings tracking information propagation path, which is characterized in that the dress
It sets and includes:
Record of production module, for the unique encodings being attached on communication media and its corresponding media communication to be recorded
In data memory module；
Barcode scanning logging modle, for the mark of client device will to be identified when client device identifies above-mentioned unique encodings
Know information, unique encodings and recognition time to be recorded in data memory module；
Relationship analysis module, for analyzing and determining the propagation relationship between different client devices；
Customer consumption module, for when client device carries out consumer sale, data storage to be recorded in Transaction Information
In module；
Distribution of interests module is used for after client device carries out consumer sale, according to the propagation between client device
Relationship carries out distribution of interests to client device；
Data processing module, the data sent for handling above-mentioned each module, and in data memory module and above-mentioned each mould
Data are transmitted between block.
The present invention also provides a kind of client devices characterized by comprising
Recognition unit, the unique encodings being attached on product for identification；
Information transmission unit, when for by network by the identification information, unique encodings and identification that identify client device
Between be recorded in above-mentioned server；
When client device carries out consumer sale, above-mentioned server is recorded in Transaction Information by information transmission unit
In；
After client device carries out consumer sale, above-mentioned server is according to the propagation relationship between client device, to visitor
Family end equipment carries out distribution of interests.
The present invention also provides a kind of e-commerce services platform, including multiple client and multiple server-sides, wherein client
End includes multiple client equipment and the client software being mounted on each client device, and server-side includes data storage mould
At block, record of production module, barcode scanning logging modle, relationship analysis module, customer consumption module, distribution of interests module and data
Manage module.
Preferably, the unique encodings can be two dimensional code, RFID or bar code.
Preferably, the client device can be mobile phone, code reader or RFID card reader.
Preferably, the identification information is the unique identification information of identity user identity, can be ID card No., wechat
Openid, phone number, QQ number code or mobile phone unique identifier.
Preferably, the media communication includes type, product IDs, title, unit price, coupon offers ID, preferential mode, quotient
The information such as mark, attribute.
Preferably, the unique encodings further include the response server address information for handling the coding.
Preferably, the propagation relationship can be the relationships such as exploitation, wake-up.
Preferably, the communication media can be the physical goods for being attached with unique encodings, trial product, discount coupon or electronics
Data product.
Preferably, the product can by transferring, granting, forward, TV promote etc. modes propagated.
Preferably, the client software can be wechat or other dedicated APP.
Preferably, it is also necessary to carry out the record certification of identification information on a client device.
Preferably, further include message output module, be used for client device PUSH message and/or notice, display module,
For showing the message and/or notice that push to client device.
Preferably, further include information inquiry module, for the binding relationship between inquiring client terminal equipment, and pass through information
Binding relationship is pushed to client device by output module.
Preferably, the data memory module includes unique encodings library, user library, customer transaction library, user's barcode scanning record
Library, customer relationship library and user benefit distribution library, in which:
Unique encodings library is used to record the relevant information of unique encodings and the corresponding communication media；
User library is used to record the user information of user；
Customer transaction library is for recording customer transaction information；
User's barcode scanning record storehouse is for recording the information such as user's information, unique encodings, barcode scanning time；
Customer relationship library is used to record the propagation relationship of different user；
User benefit distribution library is used to record the benefits information distributed to user.
Below in conjunction with the drawings and specific embodiments, the present invention will be described in detail, but not as a limitation of the invention.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of the device proposed by the present invention using unique encodings tracking information propagation path.
Fig. 2 is the flow chart of the method proposed by the present invention using unique encodings tracking information propagation path.
Fig. 3 is production logging modle work flow diagram.
Fig. 4 is barcode scanning logging modle work flow diagram.
Fig. 5 is relationship analysis module work flow chart.
Fig. 6 is distribution of interests module work flow chart.
Fig. 7 is the display schematic diagram of customer relationship.
Specific embodiment
Below in conjunction with the drawings and specific embodiments, the present invention will be described in detail, but not as a limitation of the invention.
As shown in Figure 1,3, manufacturer is by the way that in each communication media, (product, trial product or discount coupon, are hereinafter referred to as propagated
Medium) on additional marking information, the mark information by unique encodings (two dimensional code, bar code, RFID etc., hereinafter referred to as uniquely
Coding) identify each specific communication media, which can also include the response server for handling the information
The information such as location.By record of production module 102, by the relevant information of unique encodings and the corresponding communication media, (such as type is produced
Product ID, title, unit price, coupon offers ID, preferential mode, trade mark, attribute etc., hereinafter referred to as media communication) by data
Reason module 101 is recorded in the unique encodings library 111 in data memory module 110.
As shown in Fig. 1,4, communication media issue after, disseminator A first use user client device 107 (such as smart phone,
Code reader, card reader etc.) on can be known with the client software 108 (such as wechat, vendor A PP) of the currently used person of unique identification
Not aforementioned unique encodings and the response server for handling the information, and (such as by the identification information of the currently used person of unique identification
Cell-phone number, identification card number, QQ number, wechat openid and handset identity code of disseminator A etc., hereinafter referred to as identification information) and
User's barcode scanning record storehouse in data memory module 110 is recorded by data processing module 101 in unique encodings, barcode scanning time etc.
In 114.
Disseminator A tries communication media through various on-line off-line ways of promotion such as forwarding, below-the-line promotion on line, will
Communication media sends the person of being transmitted B to.The person of being transmitted B can currently be made using on user client device 107 with unique identification
The client software 108 of user identifies aforementioned unique encodings, and the identified information of the currently used person of unique identification (is such as passed
Cell-phone number, identification card number, QQ number, wechat openid and the handset identity code of the person of broadcasting B is hereinafter referred to as identified information) and only
One coding, barcode scanning time etc. are transmitted to barcode scanning logging modle 103 by internet etc., are then remembered by data processing module 101
It records in user's barcode scanning record storehouse 114 in data memory module 110.
As shown in Figure 1,5, server end relationship analysis module 104 check the person of being transmitted B in user library 112 whether thing
First recorded:
If a) person of being transmitted B was not recorded in advance in user library 112, it is determined that this is a new user, then will be by
The information such as the identified information of disseminator B, title, photo are recorded in user library 112 by data processing module 101 and create quilt
The user information of disseminator B；Simul relation analysis module 104 is according to disseminator A, the person of being transmitted B in user's barcode scanning record storehouse 114
For the multi-strip scanning record of the unique encodings on the same communication media, discovery disseminator A formerly, the person of being transmitted B rear, first
After scan this communication media, then by data processing module 101 by the developer of the new user person of being transmitted B be disseminator A
It is recorded in the customer relationship library 115 in data memory module 110.If discovery has multiple scanning inputs before disseminator B
This unique encodings is crossed, then the developer for being the new user person of being transmitted B with the user record of last barcode scanning.Producer can accordingly because
Disseminator A develops the new user person of being transmitted B and is rewarded disseminator A.It see the table below 1, table 2.
Table 1 (when the person of being transmitted B is new user):
Table 2 (when the person of being transmitted B is new user):
If b) person of being transmitted B was recorded in advance in user library 112, it is determined that this is an old user, relation
Module 104 is analysed according to disseminator A, the person of being transmitted B in user's barcode scanning record storehouse 114 for unique volume on the same communication media
The multi-strip scanning record of code, discovery disseminator A formerly, the person of being transmitted B rear, successively scan this communication media, then pass through
The wakener of the old user person of being transmitted B is that disseminator A is recorded in customer relationship library 115 by data processing module 101, and producer can
Disseminator A is rewarded because disseminator A has waken up the old user person of being transmitted B accordingly.If B is in customer relationship library 115
In without record developer, then the developer of B is recorded for disseminator A by customer relationship library 115 by data processing module 101
In.It see the table below 3, table 4.
Table 3 (when the person of being transmitted B is old user):
Table 4 (when the person of being transmitted B is old user):
As a shown in Figure 6, the person of being transmitted B is by the client software 108 on user client device 107 (in such as wechat
Enterprise's public platform of manufacturer or the app of manufacturer) and server end customer consumption module 106 carried out communication media or other production
By data processing module 101 customer transaction library is recorded in Transaction Information by the transaction such as consumption of product, customer consumption module 106
In 113.
The distribution of interests module 105 of server end is passed by data processing module 101 according in customer transaction library 113
The Transaction Information of the person of broadcasting B, the information such as rank of the person of being transmitted B itself in user library 112, and according in customer relationship library 115
Its developer, the wakener information such as rank in user library 112, manufacturer accordingly gives the person of being transmitted B and its developer, wakener
With reward.
Server end further includes message output module, is used for client device PUSH message and/or notice；Show mould
Block, for showing the message and/or notice that push to client device；Information inquiry module, for inquiring client terminal equipment it
Between binding relationship, and binding relationship is pushed to by client device by message output module.
As shown in Fig. 2, manufacturer can be by the unique encodings on communication media, accurate tracking information by foregoing manner
Propagation path, to identify the new developer of user and the wakener of old user in distribution system, determine between user up and down
Grade relationship, and accordingly rewards associated user, thus motivate user to be happy to propagate, be happy to share, be happy to develop new user,
It is happy to wake up old user, and then stimulates customer consumption, reaches manufacturer and develop more customers, improve customer's liveness, promote sale
The purpose of achievement.
For example, certain health care product manufacturer develops customer in such a way that group gives dress on probation, and each customer can be free
A dress on probation is got, after customer's purchase, manufacturer will give product to group and be rewarded to the salesman of this customer.We can be with
On each dress product on probation, there is a unique two dimensional code (one yard of an object), this two dimensional code has recorded server end
Network address is responded, reference record in network address unique ID of this specific product.As the disseminator A of health care product agency, only
Need to scan the two dimensional code with the wechat of oneself, wechat will call the response network address in two dimensional code, and by the unique ID of product and
The unique identities distinguishing mark openid of currently used person i.e. disseminator A in wechat is got as parameter by wechat
Pass to the barcode scanning logging modle of server end.It just will record disseminator A in system and gone note to this specific on probation puts into
Record, if having had recorded the agent identity of disseminator A in system, can also show after A sweep to A should as an agency
The response message seen, such as act on behalf of policy, promotion plan, itself achievement statistics information.Disseminator A by the dress on probation give to
The friend or the intention client person of being transmitted B of oneself, the wechat that B can be used scan the two dimensional code on this product and understand the detailed of product
It is thin to introduce, perhaps think that product is good after B is on probation and want to buy or want to further appreciate that product introduction, need to only be swept using wechat
This two dimensional code is retouched, wechat will call response network address, the wechat openid of the unique ID and B of this product are passed to service
The barcode scanning logging modle at device end, the i.e. recordable B of system have gone record to this threading on probation.The relationship analysis module of server end
It can recognize that the person of being transmitted B is the client that disseminator A is developed in conjunction with record of the A before to this dress on probation.Manufacturer can be to A's
This is propagated, and generates buying behavior based on subsequent B, is rewarded A.This communication process is simple and convenient, only needs A prior
By all scanning one times of the dress on probation in oneself hand, then threading on probation row group is given, informs that user's purchase need to scan in packaging
Unique two dimensional code, so that it may play sale tracking statistics to realize the function of sales incentive.And since manufacturer can know that B is
The new agency or client of A exploitation can reward A for each later consumption of B in modern distribution system,
To promote the enthusiasm that disseminator participates in the distribution channel.In multistage distribution system, each of B can also be consumed,
The multistage higher level such as developer Y of developer X, even X of developer A and A to B combines its rank to be rewarded.
Using aforementioned data in distribution system, different reward rules is formulated.It is arranged by taking one group of sample data as an example below
Lift the reward calculation under three kinds of reward rules and these three different reward rules.The user of this group of sample data is closed
It is the customer relationship such as Fig. 7 shown in systems, sample data such as table 5, table 6, table 7.
Illustrate 1: the developer of consumer is known as 1 grade of developer；The developer of 1 grade of developer is known as the 2 of the consumer
Grade developer；The developer of 2 grades of developers is known as 3 grades of developers of the consumer.
Illustrate 2: user is divided into level Four: provincial agency, city-level agency, agency at county level, member.
Table 5 (sample data-user library 112):
Table 6 (sample data-customer transaction library 113):
Table 7 (sample data-customer relationship library 115):
Reward rule 1: wakener 10%, 1 grade of developer 20%.
Table 8: the user benefit distribution under reward rule 1
Reward rule 2: wakener 10%, 1 grade of developer, 2 grades of developers, 3 grades of developers each 10%.Meanwhile provincial generation
Reason is multiplied by 150% on proportional basis above, and city-level agency is multiplied by 100%, and agency at county level is multiplied by 50.
Table 9: the user benefit distribution under reward rule 2
Reward rule 3: wakener 10%, 1 grade of developer 20%, 2 grades of developers 10%, 3 grades of developers 5%, later by
Grade halves, and so on, at most distribute N grades of developers.Meanwhile provincial agency on proportional basis above multiplied by 150%, city-level
Agency is multiplied by 100%, and agency at county level is multiplied by 50.
Table 10: the user benefit distribution (at most distribution three-level) under reward rule 3
Reward rule includes but is not limited to above-mentioned three kinds.
If manufacturer prints a unique two dimensional code (case code) on every case product, and records this case code in systems
The independent two dimensional code (a code) of each product of this FCL product represented, then disseminator A need to only scan this case code, so that it may
To record the binding relationship of each product in A and this case product, using just more convenient.
Meanwhile system can track by recording the propagation relationship of the superior and the subordinate in all sales process, count all biographies
The effect of the person of broadcasting in print finds the maximum key node of information dissemination, is rewarded the disseminator of key node
Or help, so that it plays a greater role.Such as the following table 11:
Table 11: exploitation member's volume bonus ranking list
If disseminator is the sales force for having record, the person of being transmitted is terminal user's (not recording in sales force),
System has also been found that the sellers (disseminator) and buyer (person of being transmitted) of a specific selling operation, can invite purchase
Person evaluates the sale of sellers or even beats reward, to understand the service level of the sellers of each point-of-sale terminal,
Facilitate comparation and assessment and rewards and punishments of the manufacturer to terminal sale employee.Such as the following table 12:
Table 12: rewards and punishments ranking list is evaluated in national customer service
According to the position of the point-of-sale terminal of sellers' record, the purchase venue of consumer can also be counted, as sale
The tool of analysis and sales management, excitation.Such as the following table 13:
Table 13: front three ranking list is evaluated in each region customer service
And in above-mentioned process, it is only necessary to which disseminator scans the two dimensional code on this commodity in advance, without being transmitted
Whom hand-kept is to this product oneself is recommended when person buys, especially in being propagated based on the socialization between friend,
The feeling that this mode is absolutely not promoted, can undoubtedly be such that disseminator more gladly uses, and the person of being transmitted also is made to be easier to receive.
Manufacturer is if necessary to reward ultimate consumer, and the past often takes the modes such as overlay film, to ensure consuming
The two dimensional code or lottery information for participating in reward are not revealed before person's purchase.In the present solution, advertising campaign can be participated in by registration
Terminal sale point salesman identity, if being registered as cashier salesman's identity in 5 user library 112 of table, only customer in checkout,
After this scanned two dimensional code of StoreFront cashier, customer's barcode scanning can be identified as first customer really bought, to award
Prize drawing is even rewarded directly to cash etc..
It illustrates again, a collection of electronic scale has only done to promote in certain weight-reducing manufacturer, built-in in each electronic scale
One two dimensional code (hereinafter referred to as a code) of RFID chip or stickup of one unique ID carrys out each scale of unique identification.Every case
A two dimensional code (case code) is placed on product, and the inclusion relation of case code and code is recorded in packaging products in boxes outbound.Lose weight factory
Quotient provides the client that can be run in the equipment (such as mobile phone, RFID handheld terminal) for reading RFID label tag or two dimensional code
Software (hereinafter referred to as app can also provide different versions for sellers and consumer).App can be by reading mobile phone only
One identification code provides the mode that user's registration logs in using phone number verifying etc., with each user of unique identification.User A
(business personnel or consumer), which first reads case code using app or directly read a code, passes through the corresponding relationship of A and this batch of product
The barcode scanning logging modle of server end is recorded in user's barcode scanning record storehouse, and then scale is sold or given and gives intention client
B.After intention client B receives scale, mould is recorded also by the barcode scanning of server end using after a code on app reading scale
Block is recorded in user's barcode scanning record storehouse.The case code that the relationship analysis module of server end records before combining includes with a code
The barcode scanning of relationship, A and B records and the whether new client of B, can determine that A is the new client developer or frequent customer wakener of B.
Weight-reducing manufacturer can reward A according to B later consumer behavior (such as having purchased diet products in app).
If it is multistage distribution system, can also the multistage higher level such as developer X to the A even developer Y of X rewarded.
Meanwhile A can also use the weight of scale by system queries to all customers and customer oneself developed
Record and the case where subsequent purchase product, by line, the inferior communication of line or preferential means, motivate customer to keep on a diet, forge more
Diet products are bought in refining more, to improve customer's viscosity, promote customer's Double Spending.
It illustrates again, certain beauty parlor wishes that the employee of oneself develops the manicure shop on periphery, the salesman of hair salon distributes beauty parlor
Discount coupon carry out promotion business.We can print the discount coupon that a batch has serial number, be printed on unique two on each discount coupon
It ties up code (one yard of a certificate), identification id of this serial number as every discount coupon of identification is recorded in two dimensional code.Discount coupon every
100.Each beauty parlor employee gets several, if first two dimensional code on every discount coupon is got in scanning, and
Record gets the quantity (default 100) of this discount coupon, just represents the discount coupon for the respective numbers that this sequence code starts all
It is recorded as belonging to this employee.
After beauty parlor employee C, D get discount coupon, the salesmans such as periphery manicure shop, hair salon are respectively developed.Employee C exploitation beauty
After first shop salesman E is willing to participate in, E gets a collection of discount coupon from C hand, need to only scan the two dimensional code of each discount coupon first page
And the quantity for getting this this discount coupon is recorded, each discount coupon that system can be got all is recorded in salesman E under one's name.It cares for
Objective F holds the discount coupon that salesman E is distributed and consumes to shop, and system can recognize this customer F, is the beauty developed by beauty parlor employee C
The customer of first shop salesman E exploitation, so that it may new client development reward is carried out to C and E, and the consumption of this pen based on customer F with
And subsequent consumption rewards C and E.Even this discount coupon is given to customer G in customer F and direct customers G is consumed to shop
Afterwards, to C, E, F based on its multilevel relation to customer F exploitation, the different identity based on employee C, salesman E, customer F is encouraged
It encourages.
This discount coupon fulfils mode, and the mode of electronic ticket can also be used, as long as customer F scans what salesman E was distributed
Two dimensional code on discount coupon, customer can pay close attention to beauty parlor's wechat, and an electricity is obtained in the wechat public platform of beauty parlor
Sub- discount coupon is consumed with electronic coupons to shop.System this recorded customer F and employee C, salesman E in customer's barcode scanning
Exploitation relationship, to reward C, E.The each manicure shop of this mode, hair salon salesman need to only get a discount coupon
(or popularization poster with unique two dimensional code) is promoted more convenient.
Certainly, the present invention can also have other various embodiments, without deviating from the spirit and substance of the present invention, ripe
It knows those skilled in the art and makes various corresponding changes and modifications, but these corresponding changes and change in accordance with the present invention
Shape all should fall within the scope of protection of the appended claims of the present invention.
Claims (17)
1. a kind of method using unique encodings tracking information propagation path, which is characterized in that the described method comprises the following steps:
The unique encodings being attached on communication media and its corresponding media communication are recorded in data memory module；
First client device identifies above-mentioned unique encodings, and the identification information, only of the first client device will be identified by network
One coding and recognition time are recorded in data memory module；
Second client device identifies above-mentioned unique encodings, and the identification information, only of the second client device will be identified by network
One coding and recognition time are recorded in data memory module；
The identification information of first client device and the second client device is bound, binding relationship is established；
Analyze and determine the propagation relationship between the first client device and the second client device；
When the second client device carries out consumer sale, benefit is carried out to the first client device and/or the second client device
Benefit distribution.
2. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: the client
The identification information of end equipment is the unique identification information of identity user identity.
3. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: the propagation
Relationship can be the relationships such as exploitation, wake-up.
4. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: the propagation
Relationship can be multistage.
5. the method using unique encodings tracking information propagation path as described in claim 3 or 4, it is characterised in that: according to
Different relationships or grade carry out different distributions of interests in propagation relationship.
6. utilizing the method for unique encodings tracking information propagation path as claimed in claim 2, it is characterised in that: the client
End equipment can be mobile phone, code reader and/or RFID card reader.
7. utilizing the method for unique encodings tracking information propagation path as claimed in claim 6, it is characterised in that: the mark
Information can be ID card No., the openid of wechat, phone number, QQ number code and/or mobile phone unique identifier.
8. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: the medium
Information includes the information such as type, ID, title, unit price, preferential ID, preferential mode, trade mark, attribute.
9. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: the propagation
Medium can be the physical goods for being attached with unique encodings, trial product, discount coupon and/or electronic data product.
10. utilizing the method for unique encodings tracking information propagation path as claimed in claim 9, it is characterised in that: the biography
Broadcast medium can by forwarding, transfer, grant and/TV promote etc. modes propagated.
11. utilizing the method for unique encodings tracking information propagation path as described in claim 1, it is characterised in that: described the
One client identifies that equipment is terminal sale equipment, and after the completion of consumer sale, the second client device identifies above-mentioned unique volume
Code carries out distribution of interests to the second client device.
12. a kind of device for realizing the method using unique encodings tracking information propagation path as described in claim 1-11,
It is characterized in that, described device includes:
Record of production module, for data to be recorded in the unique encodings being attached on communication media and its corresponding media communication
In memory module；
Barcode scanning logging modle, for when client device identifies above-mentioned unique encodings, the mark for identifying client device to be believed
Breath, unique encodings and recognition time are recorded in data memory module；
Relationship analysis module, for analyzing and determining the propagation relationship between different client devices；
Customer consumption module, for when client device carries out consumer sale, data memory module to be recorded in Transaction Information
In；
Distribution of interests module, for after client device progress consumer sale, according to the propagation relationship between client device,
Distribution of interests is carried out to client device；
Data processing module, the data sent for handling above-mentioned each module, and in data memory module and above-mentioned each intermodule
Transmit data.
13. utilizing the device of unique encodings tracking information propagation path as claimed in claim 12, it is characterised in that: the number
It include unique encodings library, user library, customer transaction library, user's barcode scanning record storehouse, customer relationship library and user according to memory module
Distribution of interests library, in which:
Unique encodings library is used to record the relevant information of unique encodings and the corresponding communication media；
User library is used to record the user information of user；
Customer transaction library is for recording customer transaction information；
User's barcode scanning record storehouse is for recording the information such as user's information, unique encodings, barcode scanning time；
Customer relationship library is used to record the propagation relationship of different user；
User benefit distribution library is used to record the benefits information distributed to user.
14. utilizing the device of unique encodings tracking information propagation path as claimed in claim 12, which is characterized in that also wrap
It includes:
Message output module is used for client device PUSH message and/or notice；
Display module, for showing the message and/or notice that push to client device.
15. utilizing the device of unique encodings tracking information propagation path as claimed in claim 14, which is characterized in that also wrap
It includes:
Information inquiry module closes binding for the binding relationship between inquiring client terminal equipment, and by message output module
System pushes to client device.
16. a kind of client for realizing the method using unique encodings tracking information propagation path as described in claim 1-11
Equipment characterized by comprising
Recognition unit, the unique encodings being attached on communication media for identification；
Information transmission unit, for being remembered the identification information, unique encodings and recognition time of identifying client device by network
It records in the device described in claim 12-15 using unique encodings tracking information propagation path；
When client device carries out consumer sale, claim 12-15 institute is recorded in Transaction Information by information transmission unit
In the device using unique encodings tracking information propagation path stated；
After client device carries out consumer sale, unique encodings tracking information propagation path is utilized described in claim 12-15
Device according to the propagation relationship between client device, carry out distribution of interests to client device.
17. a kind of e-commerce services platform characterized by comprising
It is made of one or more devices using unique encodings tracking information propagation path as described in claim 12-15
Server end；The client being made of one or more client devices as claimed in claim 16；
Carried out data transmission between the client and the server end by wireless network.
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| CN201810046685.1A CN110046924A (en) | 2018-01-17 | 2018-01-17 | Utilize the method and device of unique encodings tracking information propagation path |
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| CN201810046685.1A CN110046924A (en) | 2018-01-17 | 2018-01-17 | Utilize the method and device of unique encodings tracking information propagation path |
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