CN109993631A

CN109993631A - User interaction approach, device, electronic equipment and readable storage medium storing program for executing

Info

Publication number: CN109993631A
Application number: CN201910239979.0A
Authority: CN
Inventors: 梁培培
Original assignee: Shanghai Lazhasi Information Technology Co Ltd
Current assignee: Shanghai Lazhasi Information Technology Co Ltd
Priority date: 2019-03-27
Filing date: 2019-03-27
Publication date: 2019-07-09

Abstract

The embodiment of the present disclosure discloses a kind of for the user interaction approach of online shopping, device, electronic equipment and readable storage medium storing program for executing, it is characterized in that, it include: that one or more objects associated with the user are determined according to user information, one or more target locations in three-dimensional region are determined according to one or more of objects, the navigation information in the three-dimensional region is generated according to one or more of target locations, shows the navigation information to user.The technical solution can automatically determine target location, and show navigation information to user, enhance the convenience and interest of online shopping, be conducive to improve user experience and user's viscosity.

Description

User interaction approach, device, electronic equipment and readable storage medium storing program for executing

Technical field

This disclosure relates to Internet technical field, and in particular to a kind of user interaction approach, device, electronic equipment and readable Storage medium.

Background technique

E-commerce is the direct product of internet explosive growth, is the completely new developing direction of application of net.Its In, online shopping is an important application of e-commerce, has become a kind of consumption tide at present.

But during proposing the disclosure, inventor has found that the online shopping of the prior art often lacks interaction and sets Meter reduces user's viscosity, and then affect buying behavior on the line of user so that experiencing poor when user does shopping on line.

Summary of the invention

In order to solve the problems in the relevant technologies, the embodiment of the present disclosure provides a kind of user interaction side for online shopping Method, device, electronic equipment and readable storage medium storing program for executing.

In a first aspect, the embodiment of the present disclosure provides a kind of user interaction approach for online shopping.

Specifically, the user interaction approach for online shopping, comprising:

One or more objects associated with the user are determined according to user information；

One or more target locations in three-dimensional region are determined according to one or more of objects；

The navigation information in the three-dimensional region is generated according to one or more of target locations；

The navigation information is shown to user.

With reference to first aspect, in the first implementation of first aspect, the three-dimensional region includes the disclosure Store on line, the user information include:

User's location information in store on line；And/or

The History Order data of user；And/or

On line where user in store seller leading advertising campaign information；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

With reference to first aspect, in second of implementation of first aspect, the object includes: the disclosure

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

On line where user in store the leading advertising campaign granting of seller discount coupon；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

With reference to first aspect, in the third implementation of first aspect, the target location includes: the disclosure

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

With reference to first aspect, the disclosure selects navigation letter in response to user in the 4th kind of implementation of first aspect The guidance path for ceasing instruction, jumps to the picture that the corresponding target location of the guidance path is shown to user, or to user's exhibition Show the picture on the way when advancing along the guidance path to the target location.

The 4th kind of implementation with reference to first aspect, the disclosure are described in the 5th kind of implementation of first aspect The picture of target location includes the 3-D view of the retail shop of the target location internally and/or externally；

The picture on the way includes the 3-D view of the corresponding both sides of the road of the guidance path.

With reference to first aspect, the disclosure is in the 6th kind of implementation of first aspect, further includes:

It is directed to the first predetermined registration operation for being put into the goods for purchase of online shopping car in response to user, shows described to be purchased The merchandise news of commodity；And/or

It is directed to the second predetermined registration operation of the goods for purchase in response to user, deletes the quotient to be purchased from the shopping cart Product.

The 6th kind of implementation with reference to first aspect, the disclosure are described in the 7th kind of implementation of first aspect Show the merchandise news of the goods for purchase, comprising:

Show the 3-D image of the goods for purchase；And/or

The information of the goods for purchase is shown in the form of translucent list；And/or

The information of the goods for purchase is shown in the form of arc list.

With reference to first aspect, the disclosure is in the 8th kind of implementation of first aspect, further includes:

Show the role image of user；And/or

According to user setting, generate or change the user role image feature.

The 8th kind of implementation with reference to first aspect, the disclosure are also wrapped in the 9th kind of implementation of first aspect It includes:

Operation in response to user to the three-dimensional region, correspondingly shows the movement of the role image.

The 9th kind of implementation with reference to first aspect, the disclosure are described in the tenth kind of implementation of first aspect Movement includes at least one of the following:

Advance, with the interactions of other role images, pick up commodity, commodity be put into shopping cart, by the commodity in shopping cart It puts back to shelf, push away shopping cart, checkout.

The 9th kind of implementation with reference to first aspect, the disclosure is in a kind of the tenth implementation of first aspect, also Include:

Shopping cart is shifted onto checkout area in response to the role of the user, shows bill.

The 8th kind of implementation with reference to first aspect, the disclosure is in the 12nd kind of implementation of first aspect, also Include:

Show the role image of other users；And/or

Show virtual role；And/or

Show the interactive information of the user and other users；And/or

Show the interactive information of the user Yu the virtual role.

The 12nd kind of implementation with reference to first aspect, the disclosure in the 13rd kind of implementation of first aspect, Further include:

User is received to the message request of good friend；

The message request of user is sent to the good friend；

Receive invitation in response to the good friend, Xiang Suoshu good friend shows the picture of user site or to good friend's exhibition Show that the picture on the way of user site is gone in the current location from the good friend.

With reference to first aspect, the disclosure is in the 14th kind of implementation of first aspect, the three-dimensional region packet Store on line is included, the method also includes:

Show the comment information of the user and/or other users.

With reference to first aspect, the disclosure is in the 15th kind of implementation of first aspect, further includes:

In response to third predetermined registration operation of the user in the three-dimensional region, letter related with hidden object is shown Breath, the information, which includes at least one of the following:, not to be found hidden object, has found hidden object, line related with hidden object Rope.

With reference to first aspect, the disclosure is in the 16th kind of implementation of first aspect, further includes:

Show the breviary map in the three-dimensional region；And/or

The position of the user and/or other users is shown on the breviary map；And/or

The place on the breviary map is selected in response to user, jumps to the picture for showing the place to user, or The picture on the way when advancing from current location to the place is shown to user.

Second aspect provides a kind of user interaction means for online shopping in the embodiment of the present disclosure, and feature exists In, comprising:

First determining module is configured as determining one or more objects associated with the user according to user information；

Second determining module, one for being configured as being determined according to one or more of objects in three-dimensional region or Multiple target locations；

First generation module is configured as being generated in the three-dimensional region according to one or more of target locations Navigation information；

Display module is configured as showing the navigation information to user.

In conjunction with second aspect, in the first implementation of second aspect, the three-dimensional region includes the disclosure Store on line, the user information include:

User's location information in store on line；And/or

The History Order data of user；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

In conjunction with second aspect, in second of implementation of second aspect, the object includes: the disclosure

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

In conjunction with second aspect, in the third implementation of second aspect, the target location includes: the disclosure

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

In conjunction with second aspect, the disclosure is in the 4th kind of implementation of second aspect, further includes:

Jump module is configured to respond to the guidance path that user selects navigation information instruction, jumps to user's exhibition Show the picture of the corresponding target location of the guidance path, or shows along the guidance path to user to the target location row Into when picture on the way.

In conjunction with the 4th kind of implementation of second aspect, the disclosure is described in the 5th kind of implementation of second aspect The picture of target location includes the 3-D view of the retail shop of the target location internally and/or externally；

In conjunction with second aspect, the disclosure is in the 6th kind of implementation of second aspect, further includes:

The display module is additionally configured to the goods for purchase for being put into online shopping car is directed in response to user the One predetermined registration operation shows the merchandise news of the goods for purchase；And/or

The user interaction means further include removing module, are configured to respond to user for the of the goods for purchase Two predetermined registration operations delete the goods for purchase from the shopping cart.

In conjunction with the 6th kind of implementation of second aspect, the disclosure is described in the 7th kind of implementation of second aspect Show the merchandise news of the goods for purchase, comprising:

Show the 3-D image of the goods for purchase；And/or

The information of the goods for purchase is shown in the form of arc list.

In conjunction with second aspect, in the 8th kind of implementation of second aspect, the display module is also configured the disclosure For the role image for showing user；And/or

The user interaction means further include the second generation module, are configured as generating or change institute according to user setting State the feature of the role image of user.

In conjunction with the 8th kind of implementation of second aspect, the disclosure is described in the 9th kind of implementation of second aspect Display module is also configured to

In conjunction with the 9th kind of implementation of second aspect, the disclosure is described in the tenth kind of implementation of second aspect Movement includes at least one of the following:

In conjunction with the 9th kind of implementation of second aspect, the disclosure is in a kind of the tenth implementation of second aspect, institute Display module is stated to be also configured to

In conjunction with the 8th kind of implementation of second aspect, the disclosure is in the 12nd kind of implementation of second aspect, institute Display module is stated to be also configured to

Show the role image of other users；And/or

Show virtual role；And/or

Show the interactive information of the user and other users；And/or

Show the interactive information of the user Yu the virtual role.

In conjunction with the 12nd kind of implementation of second aspect, the disclosure in the 13rd kind of implementation of second aspect, Further include:

Receiving module is configured as receiving user to the message request of good friend；

Sending module is configured as sending the message request of user to the good friend；

The display module is additionally configured to receive invitation in response to the good friend, and Xiang Suoshu good friend shows user location The picture of point shows the picture on the way that the user site is gone to from the current location of the good friend to the good friend.

In conjunction with second aspect, the disclosure is in the 14th kind of implementation of second aspect, the three-dimensional region packet Store on line is included, the display module is also configured to

Show the comment information of the user and/or other users.

In conjunction with second aspect, the disclosure in the 15th kind of implementation of second aspect, also matched by the display module It is set to:

In conjunction with second aspect, the disclosure in the 16th kind of implementation of second aspect, also matched by the display module It is set to:

Show the breviary map in the three-dimensional region；And/or

The third aspect, the embodiment of the present disclosure provide a kind of electronic equipment, including memory and processor, wherein described Memory is for storing one or more computer instruction, wherein one or more computer instruction is by the processor It executes to realize following methods step:

The navigation information is shown to user.

In conjunction with the third aspect, in the first implementation of the third aspect, the three-dimensional region includes the disclosure Store on line, the user information include:

User's location information in store on line；And/or

The History Order data of user；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

In conjunction with the third aspect, in second of implementation of the third aspect, the object includes: the disclosure

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

In conjunction with the third aspect, in the third implementation of the third aspect, the target location includes: the disclosure

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

In conjunction with the third aspect, the disclosure selects navigation letter in the 4th kind of implementation of the third aspect, in response to user The guidance path for ceasing instruction, jumps to the picture that the corresponding target location of the guidance path is shown to user, or to user's exhibition Show the picture on the way when advancing along the guidance path to the target location.

In conjunction with the 4th kind of implementation of the third aspect, the disclosure is described in the 5th kind of implementation of the third aspect The picture of target location includes the 3-D view of the retail shop of the target location internally and/or externally；

In conjunction with the third aspect, the disclosure is in the 6th kind of implementation of the third aspect, further includes:

In conjunction with the 6th kind of implementation of the third aspect, the disclosure is described in the 7th kind of implementation of the third aspect Show the merchandise news of the goods for purchase, comprising:

Show the 3-D image of the goods for purchase；And/or

The information of the goods for purchase is shown in the form of arc list.

In conjunction with the third aspect, the disclosure is in the 8th kind of implementation of the third aspect, further includes:

Show the role image of user；And/or

According to user setting, generate or change the user role image feature.

In conjunction with the 8th kind of implementation of the third aspect, the disclosure is also wrapped in the 9th kind of implementation of the third aspect It includes:

In conjunction with the 9th kind of implementation of the third aspect, the disclosure is described in the tenth kind of implementation of the third aspect Movement includes at least one of the following:

In conjunction with the 9th kind of implementation of the third aspect, the disclosure is in a kind of the tenth implementation of the third aspect, also Include:

In conjunction with the 8th kind of implementation of the third aspect, the disclosure is in the 12nd kind of implementation of the third aspect, also Include:

Show the role image of other users；And/or

Show virtual role；And/or

Show the interactive information of the user and other users；And/or

Show the interactive information of the user Yu the virtual role.

In conjunction with the 12nd kind of implementation of the third aspect, the disclosure in the 13rd kind of implementation of the third aspect, Further include:

User is received to the message request of good friend；

The message request of user is sent to the good friend；

In conjunction with the third aspect, the disclosure is in the 14th kind of implementation of the third aspect, the three-dimensional region packet Store on line is included, the method also includes:

Show the comment information of the user and/or other users.

In conjunction with the third aspect, the disclosure is in the 15th kind of implementation of the third aspect, further includes:

In conjunction with the third aspect, the disclosure is in the 16th kind of implementation of the third aspect, further includes:

Show the breviary map in the three-dimensional region；And/or

Fourth aspect provides a kind of readable storage medium storing program for executing in the embodiment of the present disclosure, is stored thereon with computer instruction, should When computer instruction is executed by processor realize as first aspect, first aspect the first implementation to the 16th kind realize The described in any item methods of mode.The technical solution that the embodiment of the present disclosure provides can include the following benefits:

According to the technical solution that the embodiment of the present disclosure provides, target location can be automatically determined, and shows and navigates to user Information enhances the convenience and interest of online shopping, is conducive to improve user experience and user's viscosity.

It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not The disclosure can be limited.

Detailed description of the invention

In conjunction with attached drawing, by the detailed description of following non-limiting embodiment, other labels of the disclosure, purpose and excellent Point will be apparent.In the accompanying drawings:

Fig. 1 shows the flow chart of the user interaction approach according to an embodiment of the present disclosure for online shopping；

Fig. 2 shows the flow charts of the user interaction approach according to an embodiment of the present disclosure for online shopping；

Fig. 3 shows the flow chart of the user interaction approach according to an embodiment of the present disclosure for online shopping；

Fig. 4 A~4C shows the application scenarios schematic diagram of user interaction approach according to an embodiment of the present disclosure；

Fig. 5 shows the structural block diagram of the user interaction means according to an embodiment of the present disclosure for online shopping；

Fig. 6 shows the structural block diagram of electronic equipment according to an embodiment of the present disclosure；

Fig. 7 shows the calculating for being suitable for being used to realize the user interaction approach for online shopping according to the embodiment of the present disclosure The structural schematic diagram of machine system.

Specific embodiment

Hereinafter, the exemplary embodiment of the disclosure will be described in detail with reference to the attached drawings, so that those skilled in the art can hold It changes places and realizes them.In addition, for the sake of clarity, the part unrelated with description exemplary embodiment is omitted in the accompanying drawings.

In the disclosure, it should be appreciated that the term of " comprising " or " having " etc. is intended to refer to disclosed in this specification Feature, number, step, behavior, the presence of component, part or combinations thereof, and be not intended to exclude other one or more features, A possibility that number, step, behavior, component, part or combinations thereof exist or are added.

It also should be noted that in the absence of conflict, the feature in embodiment and embodiment in the disclosure It can be combined with each other.The disclosure is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Mentioned above, e-commerce is the direct product of internet explosive growth, is the completely new hair of application of net Open up direction.Wherein, online shopping is an important application of e-commerce, has become a kind of consumption tide at present.But existing Have in technology, online shopping often lacks interaction design, so that experiencing poor when user does shopping on line, it is viscous to reduce user Property, and then affect buying behavior on the line of user.

In view of drawbacks described above, the technical solution that the embodiment of the present disclosure provides is associated with user according to user information determination One or more objects, one or more targets in three-dimensional region are determined according to one or more of objects Point generates the navigation information in the three-dimensional region according to one or more of target locations, to described in user's displaying Navigation information.The technical solution can automatically determine target location, and show navigation information to user, enhance online shopping Convenience and interest are conducive to improve user experience and user's viscosity.

Fig. 1 shows the flow chart of the user interaction approach according to an embodiment of the present disclosure for online shopping.

As shown in Figure 1, the user interaction approach for online shopping includes the following steps S101-S104.

In step s101, one or more objects associated with the user are determined according to user information.

In step s 102, one or more targets in three-dimensional region are determined according to one or more of objects Place.

In step s 103, the letter of the navigation in the three-dimensional region is generated according to one or more of target locations Breath.

In step S104, the navigation information is shown to user.

In accordance with an embodiment of the present disclosure, the three-dimensional region includes store on line.

In accordance with an embodiment of the present disclosure, the user information includes at least one of the following: position of the user on line in store The leading advertising campaign information of seller in store on line where confidence breath, the History Order data of user, user, user work as The information for the discount coupon that preceding shopping cart data, user have got.

In accordance with an embodiment of the present disclosure, the object includes discount coupon and/or commodity.Specifically, the object include with It is at least one of lower: on the line where the discount coupon of discount coupon, user's commodity interested that user is providing peripheral region, user The discount coupon of the leading advertising campaign granting of seller in store, that user is put into the commodity of shopping cart, user has got is preferential Certificate.

In accordance with an embodiment of the present disclosure, the target location includes at least one of the following: the granting place of discount coupon, The selling spot of the corresponding commodity of discount coupon.In accordance with an embodiment of the present disclosure, the target location can also be put into including user The selling spot of the commodity of shopping cart.

In accordance with an embodiment of the present disclosure, it is assumed that the user information includes location information of the user on line in store, then In step s101 according to the user information determine object associated with the user may include user peripheral region The discount coupon of granting.

In accordance with an embodiment of the present disclosure, it is assumed that the user information includes the History Order data of user, then in step In S101 according to the user information determine object associated with the user may include user's commodity interested discount coupon.

In accordance with an embodiment of the present disclosure, it is assumed that the user information include on line where user in store seller it is leading Advertising campaign information, then in step s101 according to the user information determine object associated with the user may include use On line where family in store the leading advertising campaign granting of seller discount coupon.

In accordance with an embodiment of the present disclosure, it is assumed that the user information includes the current shopping cart data of user, then in step In S101 according to the user information determine at least one object associated with the user may include that user is put into shopping cart Commodity.

In accordance with an embodiment of the present disclosure, it is assumed that the user information includes the information for the discount coupon that user has got, then In step s101 according to the user information determine at least one object associated with the user may include user The discount coupon got.

In accordance with an embodiment of the present disclosure, the target location determined in step s 102 may include the granting of the discount coupon Place, correspondingly, the navigation information generated in step s 103 are the navigation information for reaching the granting place of the discount coupon.

In accordance with an embodiment of the present disclosure, the target location determined in step s 102 may include that the discount coupon is corresponding The selling spot of commodity, correspondingly, the navigation information generated in step s 103 are to reach the corresponding commodity of the discount coupon The navigation information of selling spot.

In accordance with an embodiment of the present disclosure, the target location determined in step s 102 may include the granting of the discount coupon The selling spot in place and the corresponding commodity of the discount coupon, correspondingly, the navigation information generated in step s 103 are to arrive first Up to the granting place of the discount coupon, then reach the navigation information of the selling spot of the corresponding commodity of the discount coupon.

In accordance with an embodiment of the present disclosure, target location is automatically determined according to user information, and shows to user and leads accordingly Boat information, enhances the convenience and interest of online shopping, is conducive to improve user experience and user's viscosity.

Fig. 2 shows the flow charts of the user interaction approach according to an embodiment of the present disclosure for online shopping.

The area of the user interaction approach in user interaction approach and embodiment shown in FIG. 1 in embodiment shown in Fig. 2 It is not further comprising the steps of S105.

In step s105, the guidance path that navigation information instruction is selected in response to user jumps to user and shows institute When stating the picture of the corresponding target location of guidance path, or advancing to user's displaying along the guidance path to the target location Picture on the way.

In accordance with an embodiment of the present disclosure, the picture of the target location include the target location retail shop inside and/or External 3-D view.The picture on the way includes the 3-D view of the corresponding both sides of the road of the guidance path.

In accordance with an embodiment of the present disclosure, the 3D region is block or commercial circle, selects navigation information to refer in response to user The guidance path shown jumps to the picture that the corresponding target location of the guidance path is shown to user, for example, showing to user Picture jump the 3-D view inside or outside for target location from the 3-D view of current location, allow user direct Reach the target location for wanting to go to, such as the selling spot for providing place and/or commodity of discount coupon.

In accordance with an embodiment of the present disclosure, the three-dimensional region is supermarket on big molded line, selects to navigate in response to user The guidance path of information instruction, jumps to the picture that the corresponding target location of the guidance path is shown to user, for example, currently The picture shown to user is the 3-D view of first area (e.g., the first shelf), selects navigation information instruction in response to user Guidance path, the picture shown to user jumps to the 3-D views of second area (e.g., the second shelf), so that user can be with Directly reach the region for wanting to go to.

In accordance with an embodiment of the present disclosure, the 3D region is block or commercial circle, selects navigation information to refer in response to user The guidance path shown shows the picture on the way when advancing along the guidance path to the target location to user, for example, with dynamic The mode of state shows the 3-D view for reaching along the guidance path both sides of the road of the target location to user, and by picture It finally fixes as the 3-D view inside or outside the target location, faces to bring the user similar to what is gone window-shopping under line Field sense, effectively enhances the shopping experience of user.

In accordance with an embodiment of the present disclosure, the three-dimensional region is supermarket on big molded line, selects to navigate in response to user The guidance path of information instruction shows the picture on the way when advancing along the guidance path to the target location, example to user Such as, when the 3-D view that the preceding picture shown to user is first area (e.g., the first shelf), navigation letter is selected in response to user The guidance path of instruction is ceased, is shown in a dynamic way from the first area (e.g., the first shelf) to user along the navigation The 3-D view of two sides on the way when path is advanced to the second area (e.g., the second shelf), and be institute by final video freezing The 3-D view of second area is stated, so that bringing user is similar to the telepresenc for going to the second shelf from the first shelf, is effectively increased The shopping experience of strong user.

In accordance with an embodiment of the present disclosure, user can reach the mode of target location according to itself hobby or demand, selection, To increase the interaction design of online shopping, the interest and flexibility of online shopping are improved, being conducive to, which enhances user, glues Property.

In accordance with an embodiment of the present disclosure, can by retail shop internally and/or externally and road be arranged camera, in real time The 3-D view is acquired, the 3-D view can also be prerecorded.By 3-D view show true shopping environment and Commodity are conducive to improve the trust and the sense of reality when user does shopping on line.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes the role image for showing user.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes being generated or described in changing according to user setting The feature of the role image of user.

In accordance with an embodiment of the present disclosure, the role image for representing itself can be arranged in user personalizedly, enhance on line The interest of shopping.Wherein, the feature of the role image includes the pet name, hair style, clothes, the colour of skin, gender etc., and the disclosure is to this It is not especially limited.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes in response to user to the three-dimensional region Operation, correspondingly show the movement of the role image.In accordance with an embodiment of the present disclosure, the movement includes following at least one : traveling and the interaction of other role images pick up commodity, commodity are put into shopping cart, the commodity in shopping cart are put back to goods Frame pushes away shopping cart, checkout.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes the role in response to the user shopping cart It shifts checkout area onto, shows bill.

For example, entering the operation of retail shop A in response to user, correspondingly show that the role image enters into retail shop A and gets The movement of shopping cart.The operation that ground is clicked in response to user, correspondingly shows that the role image pushes away shopping cart in retail shop A The movement of traveling.The operation of other role images is clicked in response to user, correspondingly show the role image and it is described other The movement of role image interaction.The operation that goods for purchase C and D are put into shopping cart is successively dragged in response to user, is correspondingly shown The role image successively picks up the goods for purchase C and D from shelf, and is put into the movement in shopping cart.In response to user The operation for deleting goods for purchase C, correspondingly shows that the commodity C in shopping cart is put back to the movement of shelf by the role image.Exhibition Show the operation for clicking checkout area in response to the user, correspondingly shows that shopping cart is shifted onto checkout Qu Bingjie by the role image The movement of account.And shopping cart is shifted onto checkout area in response to the role of the user, and show the dynamic of the role image checkout After work, Xiang Suoshu user shows bill, to complete user in the single purchase of the retail shop A.

It is appreciated that the movement of movement and the role image of the user in the three-dimensional region can be with Designed, designed according to actual needs, the disclosure are not especially limited this.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes being directed to be put into online shopping in response to user The first predetermined registration operation of interior goods for purchase, shows the merchandise news of the goods for purchase.

In accordance with an embodiment of the present disclosure, the merchandise news for showing the goods for purchase, including it is following at least one: exhibition Show the 3-D image of the goods for purchase, show in the form of translucent list the information of the goods for purchase, with arc list Form show the information of the goods for purchase.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes in response to user for the goods for purchase Second predetermined registration operation deletes the goods for purchase from the shopping cart.

In accordance with an embodiment of the present disclosure, it is pre- can to carry out first for the goods for purchase for being put into online shopping car by user If operation, in response to described the first predetermined registration operation, shows the merchandise news of the goods for purchase.

Specifically, different the first predetermined registration operations can be set, in response to described different the first predetermined registration operation, show phase The merchandise news for the goods for purchase answered.For example, " being clicked " in response to the first predetermined registration operation, the exhibition in the form of translucent list Show the information of the goods for purchase；In response to described the first predetermined registration operation " long-pressing ", the 3-D image of the goods for purchase is shown； In response to described the first predetermined registration operation " double-click ", the information of the goods for purchase is shown in the form of arc list.In addition, example Such as: in response to the first predetermined registration operation " clicking " to shopping cart, occupying the current shopping page in the pop-up of current shopping page The translucent arc merchandise news list of a part, and the translucent arc merchandise news list includes at least one commodity 3-D image, to show the information of the goods for purchase.

In accordance with an embodiment of the present disclosure, it is pre- can to carry out second for the goods for purchase for being put into online shopping car by user If operation, in response to the second predetermined registration operation, the goods for purchase is deleted from the shopping cart.For example, user is retail shop A's In primary shopping, click for the goods for purchase C for being put into online shopping car the second predetermined registration operation of delete button, rings Second predetermined registration operation described in Ying Yu deletes the goods for purchase C from the shopping cart.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes in response to user in the three-dimensional region In third predetermined registration operation, show related with hidden object information, the information include at least one of the following: do not find it is hiding Object has found hidden object, clue related with hidden object.

For example, it is assumed that third deliberate action is that goods for purchase C is put into shopping cart, hidden object is for the excellent of commodity C Favour certificate.For example, user when dragging goods for purchase C is put into shopping cart, is intended to purchase in the primary shopping of retail shop A in response to user Commodity C is put into the third deliberate action of shopping cart, shows information related with the discount coupon of commodity C.Specifically, use can be shown The information of the discount coupon for the commodity C has been found at family, for informing that user obtains the discount coupon for the commodity C； It is also possible to the information for showing that user does not find the discount coupon for the commodity C, for informing that user exists for the quotient The discount coupon of product C, but user also has not been obtained；It can also be the letter for showing clue related with the discount coupon of the commodity C is used for Breath, for informing that user obtains the method or prompt of the discount coupon for the commodity C.Alternatively, third deliberate action can be User clicks the specific position in the A of shop, in response to the third predetermined registration operation, can show for example " here without discount coupon, Move to another place and try one's luck ", " discount coupon is found in congratulations ", the message such as " left several second row shelf have pleasantly surprised ".

According to the embodiment of the present disclosure, the clue related with hidden object can designed, designed according to actual needs.Example Such as, obtaining the discount coupon needs the user to complete the task or described that the commodity C is recommended at least two good friends Discount coupon be hidden in in the interactive information of the virtual role of shop A, need user by with the virtual role information exchange It obtains the discount coupon or the discount coupon is hidden in front of a shelf in the shop A etc..

According to the embodiment of the present disclosure, user can be obtained and the hidden object (example by the third predetermined registration operation Such as, discount coupon etc.) related information so that user can also participate in certain recreation in addition to shopping provides game for user The shopping experience of formula.

It should be understood that described the first predetermined registration operation, the second predetermined registration operation and third predetermined registration operation can bases Designed, designed is actually needed, the disclosure is not especially limited this.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes the role image for showing other users, and/or Show the interactive information of the user and other users.

In accordance with an embodiment of the present disclosure, show that the role image of other users allows users to be intuitive to see described three The role image of other users in virtual region is tieed up, so that user can obtain such as retail shop according to the distribution situation of other users The subjective informations such as popular degree enhance the sense of reality of online shopping.On the other hand, the friendship of the user and other users is shown Mutual information enables the user to carry out information exchange with the other users in the three-dimensional region, so that user exists Certain social channel is obtained while shopping, enhances the mutual innervation of online shopping.

Fig. 3 shows the flow chart of the user interaction approach according to an embodiment of the present disclosure for online shopping.

The use in the user interaction approach and embodiment shown in FIG. 1 for online shopping in embodiment shown in Fig. 3 The difference of family exchange method is further comprising the steps of S201-S203.

In step s 201, user is received to the message request of good friend.

In step S202, Xiang Suoshu good friend sends the message request of user.

In step S203, receive invitation in response to the good friend, Xiang Suoshu good friend shows the picture of user site Or the picture on the way that the user site is gone to from the current location of the good friend is shown to the good friend.

In accordance with an embodiment of the present disclosure, by message request, user can show the user site to good friend Picture, or the picture on the way that the user site is gone to from the current location of the good friend is shown to the good friend, from And the effect for shopping of going window-shopping together with good friend is realized, enhance the sociability and entertainment of online shopping.

In accordance with an embodiment of the present disclosure, the three-dimensional region includes store on line, and the method also includes showing institute State the comment information of user and/or other users.

In accordance with an embodiment of the present disclosure, the comment information for showing the user and/or other users includes passing through bullet Curtain and/or list show the comment information of the user and/or other users, make comments convenient for the user, or check The comment information of other users.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes showing virtual role.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes showing the user and the virtual role Interactive information.

Wherein, the virtual role can be arranged by businessman, such as cash register, customer service salesman, salesman, welcome, guarantor Peace etc., allows users to quickly and easily find corresponding virtual role as needed, is for example consulted by information exchange completion Ask, after sale, complain etc. behaviors.

The virtual role is also possible to by third party (for example, store on the line) setting in addition to client and retail shop, for example, When user and businessman dispute, the virtual role (for example, referee etc.) that third party can use setting is handed over by information It mutually participates in adjusting and solving.

In accordance with an embodiment of the present disclosure, due to user shopping and after sale during be all and virtual role carry out information friendship Mutually, the sense of reality of online shopping is enhanced.It is understood that the virtual role can designed, designed according to actual needs, The disclosure is not especially limited this.

In accordance with an embodiment of the present disclosure, the user interaction approach further includes at least one of following:

Show the breviary map in the three-dimensional region.

The position of the user and/or other users is shown on the breviary map.

In accordance with an embodiment of the present disclosure, using the breviary map in the three-dimensional region, described three are checked convenient for user The layout for tieing up virtual region, also helps the position that user quickly searches other users (for example, good friend) or retail shop or commodity, has Effect improves the user experience of online shopping.

Fig. 4 A~4C shows the application scenarios schematic diagram of user interaction approach according to an embodiment of the present disclosure.

Supermarket's scene is illustrated on Fig. 4 A~4C bonding wire, it will be appreciated that the disclosure is also applied for block or quotient Other scenes such as circle.

As shown in Figure 4 A, the application program or module of the Xian Shang supermarket in terminal device 101 can be used in user 1, passes through Network 103 is interacted with server 104, to access the Xian Shang supermarket.User 2 and user 1 in the Xian Shang supermarket preferably Friendly relationship, and Xian Shang supermarket described in the application program or module accesses of Xian Shang supermarket in terminal device 102 can be used.

It is appreciated that user 1 passes through 102 access line of terminal device by supermarket on 101 access line of terminal device and user 2 The case where upper supermarket, is similar, and user 1 is described by the process of supermarket on 101 access line of terminal device for the disclosure.

As shown in Figure 4 B, role image of the user 1 in the Xian Shang supermarket is 11, and user 2 is in the Xian Shang supermarket Role image be 21.In addition, being provided with the virtual role 31 of cashier in Xian Shang supermarket.

When user 1 accesses the Xian Shang supermarket by terminal device 101, it is one or more right to be determined according to user information As.For example, determining the coupon information provided in 1 peripheral region of user according to the location information of the supermarket on line of user 1； Alternatively, determining the discount coupon of the commodity interested of user 1 according to the History Order data of user 1；Alternatively, according to 1 place of user The leading advertising campaign information of seller determines the leading advertising campaign hair of seller in store on the line at 1 place of user in Xian Shang supermarket The discount coupon put；Alternatively, determining that user 1 is put into the commodity of shopping cart according to the current shopping cart data of user 1；According to user 1 The information for the discount coupon got determines the discount coupon that user 1 has got.

After determining one or more of objects, according to one or more of objects determine one in Xian Shang supermarket or Multiple target locations generate the navigation information in the Xian Shang supermarket further according to one or more of target locations.For example, root The granting place that discount coupon is determined according to one or more of objects generates the line according to the granting place of the discount coupon The navigation information for providing place is reached in upper supermarket；Alternatively, determining that discount coupon is corresponding according to one or more of objects The selling spots of commodity generate in the Xian Shang supermarket further according to the selling spot of the preferential corresponding commodity and reach institute State the navigation information of selling spot；Alternatively, determining the granting place of discount coupon and described according to one or more of objects The selling spot of preferential corresponding commodity, further according to the pin for providing place and the preferential corresponding commodity of the discount coupon Place is sold, generates and first reaches the navigation information that the granting place reaches the selling spot again in the Xian Shang supermarket.

After generating navigation information, the navigation information is shown to user 1 by terminal device 101.

At this point, selecting navigation information instruction in response to user if user 1 selects the guidance path of navigation information instruction Guidance path, the picture for showing the corresponding target location of the guidance path is jumped in terminal device 101, or set in terminal Standby 101 show the picture on the way when advancing along the guidance path to the target location, wherein the picture of the target location The 3-D view of Xian Shang supermarket including the target location internally and/or externally.The picture on the way includes the navigation road The 3-D view of the corresponding both sides of the road of diameter.For example, being currently first area (e.g., first in the picture that terminal device 101 is shown Shelf) 3-D view, in response to user select navigation information instruction guidance path, terminal device 101 show picture The 3-D view of second area (e.g., the second shelf) is jumped to, or is shown in a dynamic way in terminal device 101 from described Two sides on the way when first area (e.g., the first shelf) is advanced along the guidance path to the second area (e.g., the second shelf) 3-D view, and by final video freezing be the second area 3-D view.

When 1 using terminal equipment 101 of user accesses the Xian Shang supermarket, the angle of user 1 is shown in terminal device 101 Color image 11.In addition, the setting according to user 1 on the terminal device 101, can be generated or change the angle of the user 1 The feature of color image 11, for example, the pet name, hair style, clothes, the colour of skin, gender etc..

In addition, user 1 can operate Xian Shang supermarket, in response to the operation, role's shape is correspondingly shown As 11 movement.For example, entering the operation of Xian Shang supermarket in response to user 1, correspondingly show that the role image 11 enters into institute Shu Xianshang supermarket and the movement for getting shopping cart；The operation that ground is clicked in response to user 1, correspondingly shows the role image 11 push away the movement (as shown in Figure 4 B) of shopping cart traveling in the Xian Shang supermarket；Other role images are clicked in response to user 1 The operation of (for example, role image 21) correspondingly shows the role image 11 with other described role images (for example, role The movement of vivid 21) interaction；It is put into the operation of shopping cart in response to user 1 successively dragging goods for purchase C and D, correspondingly shows The role image 11 successively picks up the goods for purchase C and D from shelf, and is put into the movement in shopping cart；In response to The operation of goods for purchase C is deleted at family 11, correspondingly shows that the commodity C in shopping cart is put back to shelf by the role image 11 It is dynamic；It shows the operation for clicking checkout area in response to the user 11, correspondingly shows that the role image 11 shifts shopping cart onto Checkout area and the movement settled accounts；And shopping cart is shifted onto checkout area in response to the user 11, and show the role image 11 After the movement of checkout, bill is shown to the user 1 by the terminal 101, to complete user 1 in the Xian Shang supermarket Single purchase.

When supermarket on 1 access line of user, additionally it is possible to check the comment letter of user 1 and other users (such as user 2) Breath.

User 1 is on line during the single purchase of supermarket, has been put into the quotient to be purchased of online shopping car when user 1 is directed to Product carry out the first predetermined registration operation, then in response to described the first predetermined registration operation, show the quotient of the goods for purchase in terminal device 101 Product information.For example, " clicking " in response to the first predetermined registration operation, the letter of the goods for purchase is shown in the form of translucent list Breath；In response to described the first predetermined registration operation " long-pressing ", the 3-D image of the goods for purchase is shown；It is default in response to described first It operates " double-click ", the information of the goods for purchase is shown in the form of arc list.In addition, for example: in response to shopping cart The first predetermined registration operation " is clicked ", occupies the translucent arc quotient of described current shopping page a part in the pop-up of current shopping page Product information list, and the translucent arc merchandise news list includes the 3-D image of at least one commodity, described in showing The information of goods for purchase.

If user 1 carries out second predetermined registration operation for the goods for purchase, operate in response to described second from the purchase Object vehicle deletes the goods for purchase.For example, carrying out clicking delete button for the goods for purchase C for being put into online shopping car Second predetermined registration operation deletes the goods for purchase C from the shopping cart in response to the second predetermined registration operation.

If user 1 carries out third predetermined registration operation in supermarket on access line, on the terminal device 101 show with it is hidden Hide the related information of object, the information include at least one of the following: do not find hidden object, found hidden object, with it is hidden Hide the related clue of object.

When user 1 accesses the Xian Shang supermarket by the terminal device 101, if user 2 passes through terminal device simultaneously The 102 access Xian Shang supermarkets, the terminal device 101 can show the role of the role image 11 of user 1, user 2 simultaneously Image 21.User 1 can realize information exchange with user 2 by the terminal device 101.In addition, the terminal device 101 is also Virtual role (for example, cashier 31) set by Xian Shang supermarket platform can be shown simultaneously, and user 1 can pass through the end End equipment 101 and the virtual role realize information exchange.The user 1 and other can be shown on the terminal device 101 The interactive information of user (for example, user 2) or the user 1 interact letter with the virtual role (for example, cashier 31) Breath.

If user 1 wants to invite the Guang Xianshang supermarket together of user 2, it can be sent and be invited to user 2 by terminal device 101 Information, and server 105 receives user 1 to the message request of user 2 by network 104, and passes through network 104 to terminal device 102 send the message request of user 1, invite if user 2 receives, receive invitation in response to user 2, pass through terminal device 102 It shows the picture of 1 site of user to user 2 or shows to user 2 from current location and go to 1 site of user on the way Picture.

As shown in Figure 4 C, user 1 can also check the breviary map of the Xian Shang supermarket in supermarket on access line.Institute State the position that the user 1 and other users (for example, user 2) can be shown on breviary map.

If user 1 selects the place on the breviary map, select the place in response to user 1, jump to Family 1 shows the picture in the place, or shows the picture on the way when advancing from current location to the place to user 1.For example, User 1 selects the kitchen tools area on breviary map at fresh area, then terminal device 101, which can be, jumps from current picture as exhibition The picture for showing the kitchen tools area is also possible to show the picture advanced from fresh area to kitchen tools area in the form of dynamic, final fixed Picture of the lattice in kitchen tools area.

It should be noted that terminal device 101 and 102 can be the various electricity with display screen and supported web page browsing Sub- equipment, including but not limited to smart phone, tablet computer, pocket computer on knee and desktop computer etc..

It should be understood that the number of terminal device, network and server in Fig. 4 A is only schematical.According to realization need It wants, can have any number of terminal device, network and server.The application scenario diagram that Fig. 4 B and Fig. 4 C are shown is also only It is that schematically, as needed, arbitrary displaying image can be designed.Fig. 5 shows according to an embodiment of the present disclosure for line The structural block diagram of the user interaction means 500 of upper shopping.Wherein, which can pass through the combination of software, hardware or both It is implemented as some or all of of electronic equipment.If Fig. 5 shows, the user interaction means 500 for online shopping include First determining module 501, the second determining module 502, the first generation module 503 and display module 504.

First determining module 501 is configured as determining that one or more associated with the user is right according to user information As；

Second determining module 502 is configured as being determined in three-dimensional region according to one or more of objects One or more target locations；

First generation module 503 is configured as generating the three-dimensional according to one or more of target locations Navigation information in region；

The display module 504 is configured as showing the navigation information to user.

In accordance with an embodiment of the present disclosure, the three-dimensional region includes store on line, and the user information includes:

User's location information in store on line；And/or

The History Order data of user；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

In accordance with an embodiment of the present disclosure, the object includes:

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

In accordance with an embodiment of the present disclosure, the target location includes:

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

In accordance with an embodiment of the present disclosure, described device 500 further includes jump module 505.

The jump module 505 be configured to respond to user select navigation information instruction guidance path, jump to User shows the picture of the corresponding target location of the guidance path, or shows along the guidance path to user to the target Picture on the way when place is advanced.

In accordance with an embodiment of the present disclosure, the picture of the target location include the target location retail shop inside and/or External 3-D view；

In accordance with an embodiment of the present disclosure, the display module 504 is additionally configured to be directed in response to user and be put on line The first predetermined registration operation of goods for purchase in shopping cart shows the merchandise news of the goods for purchase.

In accordance with an embodiment of the present disclosure, the user interaction means 500 further include removing module 506.

The removing module 506 is configured to respond to the second predetermined registration operation that user is directed to the goods for purchase, from institute It states shopping cart and deletes the goods for purchase.

In accordance with an embodiment of the present disclosure, the merchandise news for showing the goods for purchase, comprising:

Show the 3-D image of the goods for purchase；And/or

The information of the goods for purchase is shown in the form of arc list.

In accordance with an embodiment of the present disclosure, the display module 504 is additionally configured to show the role image of user.

In accordance with an embodiment of the present disclosure, the user interaction means 500 further include the second generation module 507.

Second generation module 507 is configured as that the role image of the user is generated or changed according to user setting Feature.

In accordance with an embodiment of the present disclosure, the display module 504 is additionally configured in response to user to the three-dimensional The operation in region correspondingly shows the movement of the role image.

In accordance with an embodiment of the present disclosure, the movement includes at least one of the following:

In accordance with an embodiment of the present disclosure, the display module 504 is additionally configured to the role in response to the user purchase Object vehicle shifts checkout area onto, shows bill.

In accordance with an embodiment of the present disclosure, the display module 504 is also configured to

Show the role image of other users；And/or

Show virtual role；And/or

Show the interactive information of the user and other users；And/or

Show the interactive information of the user Yu the virtual role.

In accordance with an embodiment of the present disclosure, the user interaction means 500 further include receiving module 508, sending module 509.

The receiving module 508 is configured as receiving user to the message request of good friend.

The sending module 509 is configured as sending the message request of user to the good friend.

The display module 504 is additionally configured to receive invitation in response to the good friend, and Xiang Suoshu good friend shows user institute Picture or show to the good friend in place goes to from the current location of the good friend picture on the way of the user site Face.

In accordance with an embodiment of the present disclosure, the three-dimensional region includes store on line, and the display module 504 is also matched It is set to the comment information for showing the user and/or other users.

In accordance with an embodiment of the present disclosure, the display module 504 is additionally configured in response to user in the three-dimensional Third predetermined registration operation in region shows that information related with hidden object, the information are included at least one of the following: and do not found Hidden object has found hidden object, clue related with hidden object.

Show the breviary map in the three-dimensional region；And/or

The disclosure also discloses a kind of electronic equipment, and Fig. 6 shows the structure of electronic equipment according to an embodiment of the present disclosure Block diagram.

As shown in fig. 6, the electronic equipment 600 includes memory 601 and processor 602.The memory 601 is for depositing Store up one or more computer instruction, wherein one or more computer instruction is executed by the processor 602 to realize Following methods step:

The navigation information is shown to user.

User's location information in store on line；And/or

The History Order data of user；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

In accordance with an embodiment of the present disclosure, one or more computer instruction is also executed by the processor 602 with reality Existing following methods step:

The guidance path that navigation information instruction is selected in response to user jumps to user and shows that the guidance path is corresponding Target location picture, or to user show advance along the guidance path to the target location when picture on the way.

Show the 3-D image of the goods for purchase；And/or

The information of the goods for purchase is shown in the form of arc list.

Show the role image of user；And/or

According to user setting, generate or change the user role image feature.

In accordance with an embodiment of the present disclosure, one or more computer instruction is also executed by the processor 602 with reality Existing following methods step: shopping cart is shifted onto checkout area in response to the role of the user, shows bill.

Show the role image of other users；And/or

Show virtual role；And/or

Show the interactive information of the user and other users；And/or

Show the interactive information of the user Yu the virtual role.

User is received to the message request of good friend；

The message request of user is sent to the good friend；

In accordance with an embodiment of the present disclosure, the three-dimensional region includes store on line, and the electronic equipment 600 also wraps It includes:

Show the comment information of the user and/or other users.

Show the breviary map in the three-dimensional region；And/or

As shown in fig. 7, computer system 700 includes central processing unit (CPU) 701, it can be read-only according to being stored in Program in memory (ROM) 702 or be loaded into the program in random access storage device (RAM) 703 from storage section 708 and Execute the various processing in above-described embodiment.In RAM 703, also it is stored with system 700 and operates required various program sum numbers According to.CPU 701, ROM 702 and RAM 703 are connected with each other by bus 704.Input/output (I/O) interface 705 also connects To bus 704.

I/O interface 705 is connected to lower component: the importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 708 including hard disk etc.； And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because The network of spy's net executes communication process.Driver 710 is also connected to I/O interface 705 as needed.Detachable media 711, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 710, in order to read from thereon Computer program be mounted into storage section 708 as needed.

Particularly, in accordance with an embodiment of the present disclosure, method as described above may be implemented as computer software programs.Example Such as, embodiment of the disclosure includes a kind of computer program product comprising be tangibly embodied in and its readable medium on meter Calculation machine program, the computer program include the program code that method is determined for executing above-mentioned object type.In such reality It applies in example, which can be downloaded and installed from network by communications portion 709, and/or from detachable media 711 are mounted.

Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey The architecture, function and operation in the cards of sequence product.In this regard, each box in course diagram or block diagram can generation A part of one module, section or code of table, a part of the module, section or code include one or more use The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction Combination realize.

Being described in the embodiment of the present disclosure involved unit or module can be realized by way of software, can also be with It is realized by way of programmable hardware.Described unit or module also can be set in the processor, these units or The title of module does not constitute the restriction to the unit or module itself under certain conditions.

As on the other hand, the disclosure additionally provides a kind of readable storage medium storing program for executing, which can be above-mentioned Readable storage medium storing program for executing included in device 500 described in embodiment；Be also possible to individualism, without supplying equipment in can Read storage medium.Readable storage medium storing program for executing be stored with one perhaps more than one program described program by one or more than one Processor be used to execute and be described in disclosed method.Above description is only the preferred embodiment of the disclosure and to being used The explanation of technical principle.It will be appreciated by those skilled in the art that invention scope involved in the disclosure, however it is not limited to above-mentioned skill Technical solution made of the specific combination of art feature, while should also cover in the case where not departing from the inventive concept, by upper It states technical characteristic or its equivalent feature carries out any combination and other technical solutions for being formed.Such as in features described above and the disclosure Disclosed (but being not limited to) have the technical characteristic of similar functions replaced mutually and the technical solution that is formed.

Claims

1. a kind of user interaction approach for online shopping characterized by comprising

The navigation information is shown to user.

2. the method according to claim 1, wherein the three-dimensional region includes store on line, the use Family information includes:

User's location information in store on line；And/or

The History Order data of user；And/or

The current shopping cart data of user；And/or

The information for the discount coupon that user has got.

3. the method according to claim 1, wherein the object includes:

The discount coupon that user is providing peripheral region；And/or

The discount coupon of user's commodity interested；And/or

User is put into the commodity of shopping cart；And/or

The discount coupon that user has got.

4. the method according to claim 1, wherein the target location includes:

The granting place of discount coupon；And/or

The selling spot of the corresponding commodity of discount coupon.

5. the method according to claim 1, wherein further include: navigation information instruction is selected in response to user Guidance path jumps to the picture for showing the corresponding target location of the guidance path to user, or shows to user along described Picture on the way when guidance path is advanced to the target location.

6. according to the method described in claim 5, it is characterized by:

The picture of the target location includes the 3-D view of the retail shop of the target location internally and/or externally；

7. the method according to claim 1, wherein further include:

It is directed to the first predetermined registration operation for being put into the goods for purchase of online shopping car in response to user, shows the goods for purchase Merchandise news；And/or

It is directed to the second predetermined registration operation of the goods for purchase in response to user, deletes the goods for purchase from the shopping cart.

8. a kind of user interaction means for online shopping characterized by comprising

Second determining module is configured as determining one or more of three-dimensional region according to one or more of objects Target location；

First generation module is configured as generating leading in the three-dimensional region according to one or more of target locations Boat information；

Display module is configured as showing the navigation information to user.

9. a kind of electronic equipment, which is characterized in that including memory and processor；Wherein, the memory is for storing one Or a plurality of computer instruction, wherein one or more computer instruction is executed by the processor to realize claim The described in any item method and steps of 1-7.

10. a kind of readable storage medium storing program for executing, is stored thereon with computer instruction, which is characterized in that the computer instruction is by processor Claim 1-7 described in any item method and steps are realized when execution.