CN109993567A - Generation method, device and the computer readable storage medium of advertisement - Google Patents
Generation method, device and the computer readable storage medium of advertisement Download PDFInfo
- Publication number
- CN109993567A CN109993567A CN201810004773.5A CN201810004773A CN109993567A CN 109993567 A CN109993567 A CN 109993567A CN 201810004773 A CN201810004773 A CN 201810004773A CN 109993567 A CN109993567 A CN 109993567A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- formwork
- result data
- advertisement formwork
- type
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 47
- 239000000463 material Substances 0.000 claims abstract description 162
- 238000009415 formwork Methods 0.000 claims abstract description 160
- 238000013481 data capture Methods 0.000 claims description 8
- 238000000605 extraction Methods 0.000 claims description 4
- 239000000284 extract Substances 0.000 description 10
- 238000010586 diagram Methods 0.000 description 8
- 230000008901 benefit Effects 0.000 description 4
- 238000004590 computer program Methods 0.000 description 2
- 238000011156 evaluation Methods 0.000 description 2
- 230000036541 health Effects 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 238000009394 selective breeding Methods 0.000 description 2
- 230000008859 change Effects 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000006870 function Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses the generation method of advertisement, device and computer readable storage mediums.The described method includes: obtaining nature result data from named web page；One or more groups of data are extracted by preset story types in the natural result data, using one group of data as a ad material；Matched advertisement formwork is selected for each ad material, each ad material is filled respectively into corresponding advertisement formwork to generate advertisement.The technical solution makes advertiser not need actively to provide the ad materials such as picture, video or text, ad material is automatically extracted using natural result data, and matched advertisement formwork is chosen automatically, so that advertiser does not need how concern ad generates, the showing advertisement form matched with self-employed business can be obtained, brings bigger income for advertiser.
Description
Technical field
The present invention relates to Internet advertising fields, and in particular to generation method, device and the computer-readable storage of advertisement
Medium.
Background technique
A part of advertisement in internet be it is different from the advertisement in traditional media, there is no flower high price ask advertising company to set
Ad content and form are counted, but is relied on and is showed quantity and precisely launch and win victory for target group.Certainly, these advertisements
Being includes specific content, only in the prior art, usually by advertiser, that is, wishes to launch the businessman of advertisement
Material is provided, and selects desired template in template provided by the provider from advertising service, to handling for material
To generate advertisement.Obviously, the provider of advertiser and advertising service is still needed to pay a part of human cost in this way, and
And the template of advertiser's selection is not necessarily most suitable.
Summary of the invention
In view of the above problems, it proposes on the present invention overcomes the above problem or at least be partially solved in order to provide one kind
State generation method, device and the computer readable storage medium of the advertisement of problem.
According to one aspect of the present invention, a kind of generation method of advertisement is provided, comprising:
Nature result data is obtained from named web page；
Extract one or more groups of data by preset story types in the natural result data, using one group of data as
A ad material；
Matched advertisement formwork is selected for each ad material, each ad material is filled respectively into corresponding advertisement formwork
To generate advertisement.
Optionally, the nature result data that obtains from named web page includes:
Front end page is provided, the front end page includes that network address submits entrance；
The network address for submitting entrance to submit by the network address is received, obtains natural result from the corresponding webpage of the network address
Data.
Optionally, the story types include following one or more:
Video type, picture type, literal type.
Optionally, the ad material is the material of literal type, described to select matched advertisement mould for each ad material
Plate includes:
Select advertisement formwork group corresponding with literal type；
One or more advertisement formworks under the advertisement formwork group are selected according to the number of words of ad material.
Optionally, the ad material is material/picture type material of video type, described to select for each ad material
Selecting matched advertisement formwork includes:
Select advertisement formwork group corresponding with video type/picture type；
One or more advertisement formworks under respective advertisement template group are selected according to the resolution ratio of ad material.
Optionally, described to include: for the matched advertisement formwork of each ad material selection
Mode and/or affiliated industry are sold according to the corresponding advertiser of advertisement to be generated, is selected one or more wide
Slide former.
Optionally, described to include: for the matched advertisement formwork of each ad material selection
One or more advertisement formworks are selected according to the bid of the corresponding advertiser of advertisement to be generated.
Optionally, described to include: for the matched advertisement formwork of each ad material selection
The weighted value of each advertisement formwork is calculated according to ad material；
One or more advertisement formworks are selected according to calculated weighted value.
Optionally, the ad material has multiple, described to fill each ad material into corresponding advertisement formwork respectively
Include: to generate advertisement
Form assembly mode is selected to be filled with the advertisement formwork of ad material, is generated according to the form assembly mode of selection
Advertisement.
Another aspect according to the present invention provides a kind of generating means of advertisement, comprising:
Natural result data capture unit is suitable for obtaining nature result data from named web page；
Story extraction unit is suitable for extracting one or more groups of numbers by preset story types in the natural result data
According to using one group of data as a ad material；
Generation unit is suitable for each ad material and selects matched advertisement formwork, each ad material is filled respectively to right
To generate advertisement in the advertisement formwork answered.
Optionally, the natural result data capture unit, is adapted to provide for front end page, and the front end page includes network address
Entrance is submitted, the network address for submitting entrance to submit by the network address is received, nature knot is obtained from the corresponding webpage of the network address
Fruit data.
Optionally, the story types include following one or more:
Video type, picture type, literal type.
Optionally, the ad material is the material of literal type, and the generation unit is suitably selected for and literal type pair
The advertisement formwork group answered selects one or more advertisement formworks under the advertisement formwork group according to the number of words of ad material.
Optionally, the ad material is material/picture type material of video type, and the generation unit is suitable for
Advertisement formwork group corresponding with video type/picture type is selected, according under the resolution ratio respective advertisement template group of ad material
One or more advertisement formworks.
Optionally, the generation unit, suitable for selling mode and/or affiliated according to the corresponding advertiser of advertisement to be generated
Industry, select one or more advertisement formworks.
Optionally, the generation unit, suitable for selecting one or more according to the bid of the corresponding advertiser of advertisement to be generated
A advertisement formwork.
Optionally, the generation unit, suitable for calculating the weighted value of each advertisement formwork according to ad material, according to calculating
Weighted value select one or more advertisement formworks.
Optionally, the ad material has multiple, the generation unit, is suitable for being filled with the advertisement formwork of ad material
Form assembly mode is selected, generates advertisement according to the form assembly mode of selection.
Another aspect according to the present invention, provides a kind of computer readable storage medium, wherein described computer-readable
Storage medium stores one or more programs, and one or more of programs when being executed by a processor, are realized as any of the above-described
Method described in.
It can be seen from the above, technical solution of the present invention, by obtaining nature result data from named web page, therefrom by setting
Story types extract one or more groups of data respectively as ad material, select matched advertisement formwork for each ad material,
Each ad material is filled respectively into corresponding advertisement formwork to generate advertisement.The technical solution does not need advertiser
The ad materials such as picture, video or text are actively provided, automatically extract ad material using natural result data, and select automatically
Matched advertisement formwork is taken, so that advertiser does not need how concern ad generates, it will be able to obtain with it is self-employed
The showing advertisement form that business matches brings bigger income for advertiser.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow diagram of the generation method of advertisement according to an embodiment of the invention；
Fig. 2 shows a kind of structural schematic diagrams of the generating means of advertisement according to an embodiment of the invention；
Fig. 3 shows the structural schematic diagram of computer readable storage medium according to an embodiment of the invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
Fig. 1 shows a kind of flow diagram of the generation method of advertisement according to an embodiment of the invention, such as Fig. 1 institute
Show, this method comprises:
Step S110 obtains nature result data from named web page.
Here natural result data are from by searching for the natural search result obtained from named web page naturally.Referring to
Webpage is determined there is no limit in the case where, whole web page contents in the available webpage.
By taking the website of advertiser oneself as an example, would generally the pages such as homepage, the product introduction page of website to oneself
Product is shown and introduces, it is also possible to which comprising the advertisement made, but these advertisements and needs are in other multiple websites
The advertisement of displaying is not same type, the advertisement that usually price is higher, production technique is more superior.According to acquisition these from
Right result data can wish advertiser that the commodity recommended have a more comprehensive understanding, also can therefrom extract wide
Material is accused, advertisement is further generated.
Specifically, in step S120, one or more groups of data are extracted by preset story types in natural result data,
Using one group of data as a ad material.Story types may include following one or more: video type, picture category
Type, literal type.
Step S130 selects matched advertisement formwork for each ad material, each ad material is filled respectively to corresponding
To generate advertisement in advertisement formwork.
As it can be seen that method shown in FIG. 1, by obtaining nature result data from named web page, therefrom by the material class set
Type extracts one or more groups of data respectively as ad material, matched advertisement formwork is selected for each ad material, by each advertisement
Material fills respectively into corresponding advertisement formwork to generate advertisement.The technical solution makes advertiser not need actively to provide
The ad materials such as picture, video or text automatically extract ad material using natural result data, and choose automatically matched
Advertisement formwork, so that advertiser does not need how concern ad generates, it will be able to obtain mutually fitting with self-employed business
The showing advertisement form of conjunction brings bigger income for advertiser.
In one embodiment of the invention, in the above method, obtaining nature result data from named web page includes: to mention
For front end page, front end page includes that network address submits entrance；The network address for submitting entrance to submit by network address is received, it is corresponding from network address
Webpage in obtain nature result data.
For example, the shop details page address input network address of oneself is submitted entrance to submit by an electric business user, then may be used
To get the storewide information, such as price, commodity picture, style etc. that electric business user sells from shop details page
Deng these natural result data may be that video type, image type or literal type differ.
And for the ad material of these different story types, there is also some differences on selecting matched advertisement formwork
It is different, several examples are shown below:
In one embodiment of the invention, in the above method, ad material is the material of literal type, for each advertisement element
It includes: selection advertisement formwork group corresponding with literal type that material, which selects matched advertisement formwork,；It is selected according to the number of words of ad material
Select one or more advertisement formworks under the advertisement formwork group.
For example, advertisement formwork has short link, big section text, label, abstract, subhead etc. several.In the prior art, real
In the selection of advertisement formwork, the material that advertiser can't usually consider that the advertisement formwork of oneself selection is provided with oneself is on border
No matching, although such as provide ad material there was only several words, since general evaluation system data are shown, big section text class
Advertisement formwork income is more preferable, then advertiser may adhere to selecting the advertisement formwork of big section text class, and such effect is simultaneously
It is bad.Here it is current advertiser only income opinion the drawbacks of, have ignored and whether be adapted to own situation.
Therefore, in the present embodiment, for the material of literal type, according to the characteristic of material itself, that is, number of words, into
The matching of row advertisement formwork.The mode of advertisement formwork is actively selected compared to advertiser in this way, it is easier to provide for advertiser suitable
The advertisement formwork of conjunction, and reduce the time cost of artificial selection.
In one embodiment of the invention, in the above method, ad material is material/picture type of video type
Material, selecting matched advertisement formwork for each ad material includes: selection advertisement formwork corresponding with video type/picture type
Group；One or more advertisement formworks under respective advertisement template group are selected according to the resolution ratio of ad material.
Here resolution ratio can generically be interpreted as size, such as 180*180 pixel of ad material, etc..
Problems of the prior art are the special sticks of width commodity pattern effect picture that advertiser feels oneself, are adhered to using the diagram
Piece generates advertisement, and the size of picture itself is very big, but the advertisement position selected is again very small, reality compressed picture when showing
And it is plain.Therefore advertisement is selected according to the resolution ratio of ad material still according to the characteristic of material itself in the present embodiment
Template.
In one embodiment of the invention, in the above method, include: for the matched advertisement formwork of each ad material selection
Mode and/or affiliated industry are sold according to the corresponding advertiser of advertisement to be generated, selects one or more advertisement formworks.
In the present embodiment, each advertisement formwork can be the sell side different corresponding to different industries or advertiser
Formula, such as channel under electric business channel or line, the sale of advertiser's own website or third party website sale, marine industry or
It is health products trade, etc..These can be assessed in advance according to the data such as show, click, consume of overall advertisement, be obtained
To with every profession and trade, the advertisement formwork that respectively mode of selling is more suitable for.
In one embodiment of the invention, in the above method, include: for the matched advertisement formwork of each ad material selection
One or more advertisement formworks are selected according to the bid of the corresponding advertiser of advertisement to be generated.
In the present embodiment, the corresponding price of advertisement formwork is also possible to different, such as larger (the occupancy space of a whole page of advertisement position
Space is big) advertisement formwork price be usually above the lesser advertisement formwork of advertisement position, plurality of pictures roll show advertisement mould
The price of plate is usually above the price of advertisement formwork, etc. that single picture is shown.Therefore it is selected according to the bid of advertiser wide
Slide former and a kind of mode.
In one embodiment of the invention, in the above method, include: for the matched advertisement formwork of each ad material selection
The weighted value of each advertisement formwork is calculated according to ad material；One or more advertisement formworks are selected according to calculated weighted value.
The selection mode of a variety of advertisement formworks illustrated above can also specifically be not limited to show above in conjunction with implementation
The selection mode of several advertisement formworks out.In the present embodiment, the reference that weighted value is selected as advertisement formwork can be added,
Such as an advertisement formwork, it can give a mark respectively according to multiple choices mode illustrated above, finally obtain one
Total score, in this way for an ad material, so that it may obtain the corresponding score of multiple advertisement formworks, therefrom select highest one
Or several advertisement formworks.
In one embodiment of the invention, in the above method, ad material has multiple, and each ad material is filled respectively
So that generating advertisement includes: to be filled with the advertisement formwork of ad material and selecting form assembly side extremely in corresponding advertisement formwork
Formula generates advertisement according to the form assembly mode of selection.
Here form assembly mode can also be set as different grades according to the bid of advertiser.For example, being relatively higher by
A fairly large number of advertisement formwork that can choose of valence is combined, and less bid can only select one or two of advertisement formwork to carry out group
It closes.
Fig. 2 shows a kind of structural schematic diagrams of the generating means of advertisement according to an embodiment of the invention.Such as Fig. 2 institute
Show, the generating means 200 of advertisement include:
Natural result data capture unit 210 is suitable for obtaining nature result data from named web page.
Here natural result data are from by searching for the natural search result obtained from named web page naturally.Referring to
Webpage is determined there is no limit in the case where, whole web page contents in the available webpage.
By taking the website of advertiser oneself as an example, would generally the pages such as homepage, the product introduction page of website to oneself
Product is shown and introduces, it is also possible to which comprising the advertisement made, but these advertisements and needs are in other multiple websites
The advertisement of displaying is not same type, the advertisement that usually price is higher, production technique is more superior.According to acquisition these from
Right result data can wish advertiser that the commodity recommended have a more comprehensive understanding, also can therefrom extract wide
Material is accused, advertisement is further generated.
Story extraction unit 220 is suitable for extracting one or more groups of numbers by preset story types in natural result data
According to using one group of data as a ad material.Story types may include following one or more: video type, picture
Type, literal type.
Generation unit 230 is suitable for each ad material and selects matched advertisement formwork, by each ad material fill respectively to
To generate advertisement in corresponding advertisement formwork.
As it can be seen that device shown in Fig. 2 obtains nature result data by the mutual cooperation of each unit from named web page,
One or more groups of data therefrom are extracted respectively as ad material by the story types set, are selected for each ad material matched wide
Slide former fills each ad material respectively into corresponding advertisement formwork to generate advertisement.The technical solution makes advertisement
Master does not need actively to provide the ad materials such as picture, video or text, automatically extracts ad material using natural result data,
And matched advertisement formwork is chosen automatically, so that advertiser does not need how concern ad generates, it will be able to obtain and oneself
The showing advertisement form that the business that oneself manages matches brings bigger income for advertiser.
In one embodiment of the invention, in above-mentioned apparatus, natural result data capture unit 210, before being adapted to provide for
End page face, front end page include that network address submits entrance, the network address for submitting entrance to submit by network address are received, from the corresponding net of network address
Nature result data is obtained in page.
For example, the shop details page address input network address of oneself is submitted entrance to submit by an electric business user, then may be used
To get the storewide information, such as price, commodity picture, style etc. that electric business user sells from shop details page
Deng these natural result data may be that video type, image type or literal type differ.
And for the ad material of these different story types, there is also some differences on selecting matched advertisement formwork
It is different, several examples are shown below:
In one embodiment of the invention, in above-mentioned apparatus, ad material is the material of literal type, generation unit
230, it is suitably selected for advertisement formwork group corresponding with literal type, is selected under the advertisement formwork group according to the number of words of ad material
One or more advertisement formworks.
For example, advertisement formwork has short link, big section text, label, abstract, subhead etc. several.In the prior art, real
In the selection of advertisement formwork, the material that advertiser can't usually consider that the advertisement formwork of oneself selection is provided with oneself is on border
No matching, although such as provide ad material there was only several words, since general evaluation system data are shown, big section text class
Advertisement formwork income is more preferable, then advertiser may adhere to selecting the advertisement formwork of big section text class, and such effect is simultaneously
It is bad.Here it is current advertiser only income opinion the drawbacks of, have ignored and whether be adapted to own situation.
Therefore, in the present embodiment, for the material of literal type, according to the characteristic of material itself, that is, number of words, into
The matching of row advertisement formwork.The mode of advertisement formwork is actively selected compared to advertiser in this way, it is easier to provide for advertiser suitable
The advertisement formwork of conjunction, and reduce the time cost of artificial selection.
In one embodiment of the invention, in above-mentioned apparatus, ad material is material/picture type of video type
Material, generation unit 230 are suitably selected for advertisement formwork group corresponding with video type/picture type, according to point of ad material
One or more advertisement formworks under resolution respective advertisement template group.
Here resolution ratio can generically be interpreted as size, such as 180*180 pixel of ad material, etc..
Problems of the prior art are the special sticks of width commodity pattern effect picture that advertiser feels oneself, are adhered to using the diagram
Piece generates advertisement, and the size of picture itself is very big, but the advertisement position selected is again very small, reality compressed picture when showing
And it is plain.Therefore advertisement is selected according to the resolution ratio of ad material still according to the characteristic of material itself in the present embodiment
Template.
In one embodiment of the invention, in above-mentioned apparatus, generation unit 230 is suitable for corresponding according to advertisement to be generated
Advertiser sell mode and/or affiliated industry, select one or more advertisement formworks.
In the present embodiment, each advertisement formwork can be the sell side different corresponding to different industries or advertiser
Formula, such as channel under electric business channel or line, the sale of advertiser's own website or third party website sale, marine industry or
It is health products trade, etc..These can be assessed in advance according to the data such as show, click, consume of overall advertisement, be obtained
To with every profession and trade, the advertisement formwork that respectively mode of selling is more suitable for.
In one embodiment of the invention, in above-mentioned apparatus, generation unit 230 is suitable for corresponding according to advertisement to be generated
The bid of advertiser select one or more advertisement formworks.
In the present embodiment, the corresponding price of advertisement formwork is also possible to different, such as larger (the occupancy space of a whole page of advertisement position
Space is big) advertisement formwork price be usually above the lesser advertisement formwork of advertisement position, plurality of pictures roll show advertisement mould
The price of plate is usually above the price of advertisement formwork, etc. that single picture is shown.Therefore it is selected according to the bid of advertiser wide
Slide former and a kind of mode.
In one embodiment of the invention, in above-mentioned apparatus, generation unit 230 is suitable for being calculated according to ad material each
The weighted value of advertisement formwork selects one or more advertisement formworks according to calculated weighted value.
The selection mode of a variety of advertisement formworks illustrated above can also specifically be not limited to show above in conjunction with implementation
The selection mode of several advertisement formworks out.In the present embodiment, the reference that weighted value is selected as advertisement formwork can be added,
Such as an advertisement formwork, it can give a mark respectively according to multiple choices mode illustrated above, finally obtain one
Total score, in this way for an ad material, so that it may obtain the corresponding score of multiple advertisement formworks, therefrom select highest one
Or several advertisement formworks.
In one embodiment of the invention, in above-mentioned apparatus, ad material has multiple, and generation unit 230 is suitable for filling out
The advertisement formwork selection form assembly mode for having filled ad material, generates advertisement according to the form assembly mode of selection.
Here form assembly mode can also be set as different grades according to the bid of advertiser.For example, being relatively higher by
A fairly large number of advertisement formwork that can choose of valence is combined, and less bid can only select one or two of advertisement formwork to carry out group
It closes.
In conclusion technical solution of the present invention, by obtaining nature result data from named web page, therefrom by setting
Story types extract one or more groups of data respectively as ad material, select matched advertisement formwork for each ad material, will
Each ad material fills respectively into corresponding advertisement formwork to generate advertisement.The technical solution makes advertiser not need to lead
It is dynamic that the ad materials such as picture, video or text are provided, ad material is automatically extracted using natural result data, and choose automatically
Matched advertisement formwork, so that advertiser does not need how concern ad generates, it will be able to obtain and self-employed industry
The showing advertisement form that business matches brings bigger income for advertiser.
It should be understood that
Algorithm and display be not inherently related to any certain computer, virtual bench or other equipment provided herein.
Various fexible units can also be used together with teachings based herein.As described above, it constructs required by this kind of device
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
It is some in the generating means of microprocessor or digital signal processor (DSP) to realize advertisement according to an embodiment of the present invention
Or some or all functions of whole components.The present invention is also implemented as one for executing method as described herein
Partly or completely device or device program (for example, computer program and computer program product).Such realization is originally
The program of invention can store on a computer-readable medium, or may be in the form of one or more signals.In this way
Signal can be downloaded from an internet website to obtain, be perhaps provided on the carrier signal or be provided in any other form.
Fig. 3 shows a kind of structural schematic diagram of computer readable storage medium according to an embodiment of the invention.It should
Computer readable storage medium 300 is stored with the computer readable program code for executing steps of a method in accordance with the invention
310, such as the program code that can be read by the processor of electronic equipment, when these program codes are run by electronic equipment,
The electronic equipment is caused to execute each step in method described above.Program code can be pressed in a suitable form
Contracting.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
Embodiment of the invention discloses A1, a kind of generation method of advertisement, comprising:
Nature result data is obtained from named web page；
Extract one or more groups of data by preset story types in the natural result data, using one group of data as
A ad material；
Matched advertisement formwork is selected for each ad material, each ad material is filled respectively into corresponding advertisement formwork
To generate advertisement.
A2, method as described in a1, wherein it is described from named web page obtain nature result data include:
Front end page is provided, the front end page includes that network address submits entrance；
The network address for submitting entrance to submit by the network address is received, obtains natural result from the corresponding webpage of the network address
Data.
A3, method as described in a1, wherein the story types include following one or more:
Video type, picture type, literal type.
A4, the method as described in A3, wherein the ad material is the material of literal type, and described is each ad material
The matched advertisement formwork is selected to include:
Select advertisement formwork group corresponding with literal type；
One or more advertisement formworks under the advertisement formwork group are selected according to the number of words of ad material.
A5, the method as described in A3, wherein the ad material is material/picture type material of video type, institute
It states and includes: for the matched advertisement formwork of each ad material selection
Select advertisement formwork group corresponding with video type/picture type；
One or more advertisement formworks under respective advertisement template group are selected according to the resolution ratio of ad material.
A6, method as described in a1, wherein described to include: for the matched advertisement formwork of each ad material selection
Mode and/or affiliated industry are sold according to the corresponding advertiser of advertisement to be generated, is selected one or more wide
Slide former.
A7, method as described in a1, wherein described to include: for the matched advertisement formwork of each ad material selection
One or more advertisement formworks are selected according to the bid of the corresponding advertiser of advertisement to be generated.
A8, the method as described in any one of A4-A7, wherein described to select matched advertisement formwork for each ad material
Include:
The weighted value of each advertisement formwork is calculated according to ad material；
One or more advertisement formworks are selected according to calculated weighted value.
A9, method as described in a1, wherein the ad material have it is multiple, it is described by each ad material fill respectively to
Include: to generate advertisement in corresponding advertisement formwork
Form assembly mode is selected to be filled with the advertisement formwork of ad material, is generated according to the form assembly mode of selection
Advertisement.
The embodiment of the present invention also discloses B10, a kind of generating means of advertisement, comprising:
Natural result data capture unit is suitable for obtaining nature result data from named web page；
Story extraction unit is suitable for extracting one or more groups of numbers by preset story types in the natural result data
According to using one group of data as a ad material；
Generation unit is suitable for each ad material and selects matched advertisement formwork, each ad material is filled respectively to right
To generate advertisement in the advertisement formwork answered.
B11, the device as described in B10, wherein
The natural result data capture unit, is adapted to provide for front end page, the front end page include network address submit into
Mouthful, the network address for submitting entrance to submit by the network address is received, nature result data is obtained from the corresponding webpage of the network address.
B12, the device as described in B10, wherein the story types include following one or more:
Video type, picture type, literal type.
B13, as described in B12 device, wherein the ad material is the material of literal type, and the generation unit is fitted
In selecting corresponding with literal type advertisement formwork group, according to the number of words of ad material select one under the advertisement formwork group or
Multiple advertisement formworks.
B14, as described in B12 device, wherein the ad material is material/picture type material of video type,
The generation unit is suitably selected for advertisement formwork group corresponding with video type/picture type, according to the resolution ratio of ad material
One or more advertisement formworks under respective advertisement template group.
B15, the device as described in B10, wherein
The generation unit, suitable for selling mode and/or affiliated industry according to the corresponding advertiser of advertisement to be generated,
Select one or more advertisement formworks.
B16, the device as described in B10, wherein
The generation unit, suitable for selecting one or more advertisement moulds according to the bid of the corresponding advertiser of advertisement to be generated
Plate.
B17, the device as described in any one of B13-B16, wherein
The generation unit, suitable for calculating the weighted value of each advertisement formwork according to ad material, according to calculated weight
Value selects one or more advertisement formworks.
B18, the device as described in B10, wherein the ad material has multiple, and the generation unit is suitable for being filled with
The advertisement formwork of ad material selects form assembly mode, generates advertisement according to the form assembly mode of selection.
The embodiment of the present invention also discloses C19, a kind of computer readable storage medium, wherein described computer-readable
Storage medium stores one or more programs, and one or more of programs when being executed by a processor, are realized as appointed in A1-A9
Method described in one.
Claims (10)
1. a kind of generation method of advertisement, comprising:
Nature result data is obtained from named web page；
One or more groups of data are extracted by preset story types in the natural result data, using one group of data as portion
Ad material；
Select matched advertisement formwork for each ad material, by each ad material filled respectively into corresponding advertisement formwork to
Generate advertisement.
2. the method for claim 1, wherein the nature result data that obtains from named web page includes:
Front end page is provided, the front end page includes that network address submits entrance；
The network address for submitting entrance to submit by the network address is received, nature number of results is obtained from the corresponding webpage of the network address
According to.
3. the method for claim 1, wherein the story types include following one or more:
Video type, picture type, literal type.
4. method as claimed in claim 3, wherein the ad material is the material of literal type, described for each advertisement element
Material selects the matched advertisement formwork to include:
Select advertisement formwork group corresponding with literal type；
One or more advertisement formworks under the advertisement formwork group are selected according to the number of words of ad material.
5. method as claimed in claim 3, wherein the ad material is material/picture type material of video type,
It is described to include: for the matched advertisement formwork of each ad material selection
Select advertisement formwork group corresponding with video type/picture type；
One or more advertisement formworks under respective advertisement template group are selected according to the resolution ratio of ad material.
6. a kind of generating means of advertisement, comprising:
Natural result data capture unit is suitable for obtaining nature result data from named web page；
Story extraction unit is suitable for extracting one or more groups of data by preset story types in the natural result data,
Using one group of data as a ad material；
Generation unit is suitable for each ad material and selects matched advertisement formwork, each ad material is filled respectively to corresponding
To generate advertisement in advertisement formwork.
7. device as claimed in claim 6, wherein
The natural result data capture unit is adapted to provide for front end page, and the front end page includes that network address submits entrance, connects
The network address for submitting entrance to submit by the network address is received, nature result data is obtained from the corresponding webpage of the network address.
8. device as claimed in claim 6, wherein the story types include following one or more:
Video type, picture type, literal type.
9. device as claimed in claim 8, wherein the ad material is the material of literal type, and the generation unit is fitted
In selecting corresponding with literal type advertisement formwork group, according to the number of words of ad material select one under the advertisement formwork group or
Multiple advertisement formworks.
10. a kind of computer readable storage medium, wherein the computer-readable recording medium storage one or more program,
One or more of programs when being executed by a processor, realize method according to any one of claims 1 to 5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810004773.5A CN109993567A (en) | 2018-01-03 | 2018-01-03 | Generation method, device and the computer readable storage medium of advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810004773.5A CN109993567A (en) | 2018-01-03 | 2018-01-03 | Generation method, device and the computer readable storage medium of advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109993567A true CN109993567A (en) | 2019-07-09 |
Family
ID=67128416
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810004773.5A Pending CN109993567A (en) | 2018-01-03 | 2018-01-03 | Generation method, device and the computer readable storage medium of advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109993567A (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110910178A (en) * | 2019-11-28 | 2020-03-24 | 中国建设银行股份有限公司 | Method and device for generating advertisement |
| CN111833099A (en) * | 2020-06-24 | 2020-10-27 | 广州筷子信息科技有限公司 | Method and system for generating creative advertisement |
| CN112312189A (en) * | 2019-08-02 | 2021-02-02 | 百度在线网络技术（北京）有限公司 | Video generation method and video generation system |
| CN112529615A (en) * | 2020-11-30 | 2021-03-19 | 北京百度网讯科技有限公司 | Method, device, equipment and computer readable storage medium for automatically generating advertisement |
| CN112837081A (en) * | 2019-11-25 | 2021-05-25 | 上海哔哩哔哩科技有限公司 | Automatic generation method and device of advertisement picture and storage medium |
| CN113052619A (en) * | 2019-12-27 | 2021-06-29 | 北京搜狗科技发展有限公司 | Advertisement making method and device |
| CN114022189A (en) * | 2021-10-19 | 2022-02-08 | 百果园技术(新加坡)有限公司 | Advertisement display method and system based on page scene |
| CN114630188A (en) * | 2022-02-18 | 2022-06-14 | 北京三快在线科技有限公司 | Short video advertisement generation method and device, electronic equipment and readable storage medium |
| CN115860829A (en) * | 2022-11-26 | 2023-03-28 | 中山市征途文化传播有限公司 | Intelligent advertisement image generation method and device |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102043815A (en) * | 2009-10-14 | 2011-05-04 | 腾讯科技（北京）有限公司 | Method for expanding advertisement on Internet and expandable advertisement processor |
| CN106096995A (en) * | 2016-05-31 | 2016-11-09 | 腾讯科技（深圳）有限公司 | Advertising creative processing method and advertising creative processing means |
| CN106910087A (en) * | 2017-01-23 | 2017-06-30 | 五彩世界（北京）文化传媒有限公司 | A kind of intelligent advertisement idea generation method and system |
-
2018
- 2018-01-03 CN CN201810004773.5A patent/CN109993567A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102043815A (en) * | 2009-10-14 | 2011-05-04 | 腾讯科技（北京）有限公司 | Method for expanding advertisement on Internet and expandable advertisement processor |
| CN106096995A (en) * | 2016-05-31 | 2016-11-09 | 腾讯科技（深圳）有限公司 | Advertising creative processing method and advertising creative processing means |
| CN106910087A (en) * | 2017-01-23 | 2017-06-30 | 五彩世界（北京）文化传媒有限公司 | A kind of intelligent advertisement idea generation method and system |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112312189A (en) * | 2019-08-02 | 2021-02-02 | 百度在线网络技术（北京）有限公司 | Video generation method and video generation system |
| CN112837081A (en) * | 2019-11-25 | 2021-05-25 | 上海哔哩哔哩科技有限公司 | Automatic generation method and device of advertisement picture and storage medium |
| CN110910178A (en) * | 2019-11-28 | 2020-03-24 | 中国建设银行股份有限公司 | Method and device for generating advertisement |
| CN113052619A (en) * | 2019-12-27 | 2021-06-29 | 北京搜狗科技发展有限公司 | Advertisement making method and device |
| CN113052619B (en) * | 2019-12-27 | 2024-05-24 | 北京搜狗科技发展有限公司 | Advertisement making method and device |
| CN111833099A (en) * | 2020-06-24 | 2020-10-27 | 广州筷子信息科技有限公司 | Method and system for generating creative advertisement |
| CN112529615A (en) * | 2020-11-30 | 2021-03-19 | 北京百度网讯科技有限公司 | Method, device, equipment and computer readable storage medium for automatically generating advertisement |
| CN114022189A (en) * | 2021-10-19 | 2022-02-08 | 百果园技术(新加坡)有限公司 | Advertisement display method and system based on page scene |
| CN114630188A (en) * | 2022-02-18 | 2022-06-14 | 北京三快在线科技有限公司 | Short video advertisement generation method and device, electronic equipment and readable storage medium |
| CN114630188B (en) * | 2022-02-18 | 2024-03-15 | 北京三快在线科技有限公司 | Short video advertisement generation method and device, electronic equipment and readable storage medium |
| CN115860829A (en) * | 2022-11-26 | 2023-03-28 | 中山市征途文化传播有限公司 | Intelligent advertisement image generation method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109993567A (en) | Generation method, device and the computer readable storage medium of advertisement | |
| Johnson et al. | Defining the phygital marketing advantage | |
| CN104298755B (en) | Content delivery method, content push system and server | |
| US20120084149A1 (en) | Methods and systems for online advertising with interactive text clouds | |
| Miller | Above the fold | |
| JP2006506712A (en) | Ways of mutual promotion of retail and website user traffic | |
| DE10119549A1 (en) | Identification of any object from the beginning of its manufacture such that, by reading its identification, applications can be launched in a data processing device allowing related data to be retrieved from the Internet | |
| CN107845142A (en) | A kind of Network Three-dimensional virtual adses automatically generate and interactive approach and system | |
| CN109544201A (en) | A kind of generation method of Advertising Copy, device and electronic equipment | |
| CN108744523A (en) | Game recommdation method, apparatus and computer readable storage medium | |
| Gorska-Warsewicz et al. | Green brand equity—Empirical experience from a systematic literature review | |
| Zulkifli et al. | Development and evaluation of i-Brochure: A mobile augmented reality application | |
| CN106204218A (en) | A kind of ecommerce accounting method of user's shopping online | |
| JP6059169B2 (en) | Calculation device, calculation method, and calculation program | |
| CN109784960A (en) | A kind of intention automation checking method, device and equipment | |
| CA3012652C (en) | Electronic distribution system and method for collectible items | |
| Stokes | EMarketing | |
| CN108229990A (en) | A kind of advertisement title generation method, device and equipment | |
| CN103765460A (en) | Advertisement customization | |
| Hwang et al. | Rethinking a designers’ rule of thumb: influence of information seeking and consumption goals on mobile commerce interface design | |
| CN108596675A (en) | Advertisement sending method and device | |
| CN108140147A (en) | Product is distributed into design | |
| CN108040267A (en) | A kind of method and apparatus for merging recommendation in video | |
| CN112418999A (en) | Information interaction method and device, readable storage medium and electronic equipment | |
| KR20140062623A (en) | A method and apparatus for commodity trading through interworking between WebTun and shopping mall |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190709 |