CN109816446A - A kind of cross-platform advertisement data processing method and device - Google Patents
A kind of cross-platform advertisement data processing method and device Download PDFInfo
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- CN109816446A CN109816446A CN201910073719.0A CN201910073719A CN109816446A CN 109816446 A CN109816446 A CN 109816446A CN 201910073719 A CN201910073719 A CN 201910073719A CN 109816446 A CN109816446 A CN 109816446A
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Abstract
The present invention provides a kind of cross-platform advertisement data processing method and devices, this method comprises: determining targeted advertisements platform to be processed；Request of data is sent to targeted advertisements platform, and obtains targeted advertisements platform and launches data for the advertisement that request of data is fed back；Integrated commercial launches data.Based on the present invention, it may be implemented to integrate cross-platform advertisement dispensing data automatically, repeat largely to operate manually without advertiser, greatly reduce labor workload.
Description
Technical field
The present invention relates to Internet technical field, more specifically to a kind of cross-platform advertisement data processing method and
Device.
Background technique
Internet advertising, that is, advertiser is by advertising platform with the side such as ad banner, text link, multimedia on network
The advertisement that formula is launched.And advertising platform also can mutually should be advertiser feedback advertisement launch data, such as displaying amount, click volume, turn
Change amount, advertisement unit price etc..
But since different advertising platforms are designed by different company, mutual and onrelevant.Therefore, advertiser
It needs to repeat largely to operate manually when data are launched in the advertisement for counting multiple advertising platforms, brings great workload.
Summary of the invention
In view of this, to solve the above problems, the present invention provides a kind of cross-platform advertisement data processing method and device.Skill
Art scheme is as follows:
A kind of cross-platform advertisement data processing method, which comprises
Determine targeted advertisements platform to be processed；
Request of data is sent to the targeted advertisements platform, and obtains the targeted advertisements platform for the request of data
Data are launched in the advertisement fed back；
It integrates the advertisement and launches data.
Preferably, determination targeted advertisements platform to be processed, comprising:
The targeted advertisements platform is determined in such a way that permission is associated.
Preferably, the targeted advertisements platform sends request of data, comprising:
Timing sends request of data to the targeted advertisements platform.
Preferably, after data are launched in the integration advertisement, the method also includes:
The integrated results that data are launched in the advertisement are stored in specified database.
Preferably, after the integrated results that data are launched in the advertisement are stored in specified database, the side
Method further include:
Analysis operation of the response for data in the specified database.
Preferably, before data are launched in the integration advertisement, the method also includes:
It cleans the advertisement and launches data.
A kind of cross-platform ad data processing unit, described device include:
Determining module, for determining targeted advertisements platform to be processed；
Request module for sending request of data to the targeted advertisements platform, and obtains the targeted advertisements platform needle
Data are launched in the advertisement fed back to the request of data；
Module is integrated, launches data for integrating the advertisement.
Preferably, the determining module, is specifically used for:
The targeted advertisements platform is determined in such a way that permission is associated.
Preferably, for the request module to targeted advertisements platform transmission request of data, it is specifically used for:
Timing sends request of data to the targeted advertisements platform.
Preferably, the request module, is also used to:
The integrated results that data are launched in the advertisement are stored in specified database.
Above cross-platform advertisement data processing method and device provided by the invention, this method can determine mesh to be processed
Advertising platform is marked, and actively sends request of data to targeted advertisements platform, is asked to obtain targeted advertisements platform for the data
It asks fed back advertisement to launch data and integrates.Based on the present invention, may be implemented to integrate cross-platform advertisement dispensing data automatically,
It repeats largely to operate manually without advertiser, greatly reduces labor workload.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
The attached drawing of offer obtains other attached drawings.
Fig. 1 is the method flow diagram of cross-platform advertisement data processing method provided in an embodiment of the present invention；
Fig. 2 is the another method flow chart of cross-platform advertisement data processing method provided in an embodiment of the present invention；
Fig. 3 is the another method flow chart of cross-platform advertisement data processing method provided in an embodiment of the present invention；
Fig. 4 is the another method flow diagram of cross-platform advertisement data processing method provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of cross-platform ad data processing unit provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The embodiment of the present invention provides a kind of cross-platform advertisement data processing method, the method flow diagram of this method such as Fig. 1 institute
Show, includes the following steps:
S10 determines targeted advertisements platform to be processed.
During executing step S10, one or more targeted advertisements to be processed can be preassigned by advertiser
Platform, specifically can be by the account information of advertisement primary input targeted advertisements platform, such as account number and password etc..
S20 sends request of data to targeted advertisements platform, and obtains what targeted advertisements platform was fed back for request of data
Data are launched in advertisement.
During executing step S20, for different types of targeted advertisements platform, different requesting parties can be used
Formula sends request of data, and the request of data carries the account information of targeted advertisements platform.For example, for providing API
The targeted advertisements platform of (Application Programming Interface, application programming interfaces) docking mode, Ke Yitong
It crosses the API and sends request of data to the targeted advertisements platform, the targeted advertisements platform is by verifying the account in the request of data
Information is to be authenticated, and targeted advertisements platform is launched by the corresponding advertisement of API feedback account information when the authentication is passed
Data.For another example, for not providing the targeted advertisements platform of API docking mode, then it can use account information analog subscriber and exist
The mode logged in browser sends request of data to targeted advertisements platform, is launched with therefrom grabbing the corresponding advertisement of account information
Data.
S30, integrated commercial launch data.
During executing step S30, the different advertising platforms of naming rule defined due to to(for) same ad data
May be different, such as an important indicator " conversion " in Internet advertising, some advertising platforms may referred to as " conversion ", some be then
It may be known as " Conversions ".It therefore, can be preconfigured for characterizing by reading first during integrating
The name set of identical definition, and then the different advertisements fed back to different target advertising platform are launched the name in data and are carried out
It is unified, for example all indicated using some name in name set, or all using other lives except name set
Name indicates.
In some other embodiment, for the workload for reducing user configuration, at cross-platform ad data shown in Fig. 1
On the basis of reason method, step S10 " determining targeted advertisements platform to be processed " be may include steps of, and method flow diagram is such as
Shown in Fig. 2:
S101 determines targeted advertisements platform in such a way that permission is associated.
It, can be based on the different accounts for the different target advertising platform that advertiser is inputted during executing step S101
Family information is logged in, wherein the mode of login may include that the above API logs in and simulate login two ways；It is wide obtaining
When accusing the main authorization message for being directed to the register, the account of all targeted advertisements platforms logged in is associated,
Without repeating configuration account information when subsequent login, primary configuration can be realized and be used for multiple times.
In some other embodiment, data, cross-platform ad data shown in Fig. 1 are launched to obtain newest advertisement
On the basis of processing method, " sending request of data to targeted advertisements platform " in step S20 be may include steps of, method stream
Journey figure is as shown in Figure 3:
S201 periodically sends request of data to targeted advertisements platform.
It, can be according to prefixed time interval, such as at interval of a hour to target during executing step S201
Advertising platform sends request of data.
Further, since the data volume for regularly sending request of data advertisement dispensing data obtained is larger, therefore can incite somebody to action
The integrated results that data are launched in advertisement are uniformly stored in specified database, and follow-up l master can be directly from specified database
The integrated results of data are launched in the advertisement for obtaining specified time.
On this basis, the analysis operation for data in specified database can also be responded.Specifically, in the present embodiment
Common data analysis view tool can be provided, and then the main analysis inputted based on data analysis view tool of answering an advertisement
Operation, for example count all " conversion " data of single platform within certain period.
In some other embodiment, to improve the accuracy that data are launched in advertisement, cross-platform advertisement number shown in Fig. 1
On the basis of processing method, it can also include the following steps, method flow diagram is as shown in Figure 4:
Data are launched in S40, cleaning advertisement.
During executing step S40, on the one hand the data format as provided by different advertising platforms is different, such as
Some may be returned data in code, and some may be XML format, and some then may be Excel format, therefore for difference
Data are launched in the advertisement that targeted advertisements platform is fed back can carry out data extraction according to its data format, for example extract Excel
The data of different lines in file.On the other hand, the data of extraction can be audited and is examined with further progress, to delete repetition
Error message existing for information, correction, to realize data consistency.
Cross-platform advertisement data processing method provided in an embodiment of the present invention can determine that targeted advertisements to be processed are flat
Platform, and request of data actively is sent to targeted advertisements platform, it is fed back to obtain targeted advertisements platform for the request of data
Advertisement launch and data and integrate.Based on the present invention, may be implemented to integrate cross-platform advertisement dispensing data automatically, without wide
It accuses master to repeat largely to operate manually, greatly reduces labor workload.
The cross-platform advertisement data processing method provided based on the above embodiment, the embodiment of the present invention is then corresponding to provide execution
The device of above-mentioned cross-platform advertisement data processing method, the structural schematic diagram of the device are as shown in Figure 5, comprising:
Determining module 10, for determining targeted advertisements platform to be processed.
Request module 20 for sending request of data to targeted advertisements platform, and obtains targeted advertisements platform for data
Fed back advertisement is requested to launch data.
Module 30 is integrated, launches data for integrated commercial.
In some other embodiment, for the workload for reducing user configuration, determining module 10 is specifically used for:
Targeted advertisements platform is determined in such a way that permission is associated.
In some other embodiment, data are launched to obtain newest advertisement, for sending number to targeted advertisements platform
According to the request module 20 of request, it is specifically used for:
Timing sends request of data to targeted advertisements platform.
In addition, request module 20, is also used to:
The integrated results that data are launched in advertisement are stored in specified database.
On this basis, module 30 is integrated, is also used to:
Analysis operation of the response for data in specified database.
In some other embodiment, to improve the accuracy that data are launched in advertisement, module 30 is integrated, is also used to:
It cleans advertisement and launches data.
Cross-platform ad data processing unit provided in an embodiment of the present invention can determine that targeted advertisements to be processed are flat
Platform, and request of data actively is sent to targeted advertisements platform, it is fed back to obtain targeted advertisements platform for the request of data
Advertisement launch and data and integrate.Based on the present invention, may be implemented to integrate cross-platform advertisement dispensing data automatically, without wide
It accuses master to repeat largely to operate manually, greatly reduces labor workload.
A kind of cross-platform advertisement data processing method provided by the present invention and device are described in detail above, this
Apply that a specific example illustrates the principle and implementation of the invention in text, the explanation of above example is only intended to
It facilitates the understanding of the method and its core concept of the invention；At the same time, for those skilled in the art, think of according to the present invention
Think, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification should not be construed as pair
Limitation of the invention.
It should be noted that all the embodiments in this specification are described in a progressive manner, each embodiment weight
Point explanation is the difference from other embodiments, and the same or similar parts between the embodiments can be referred to each other.
For the device disclosed in the embodiment, since it is corresponded to the methods disclosed in the examples, so being described relatively simple, phase
Place is closed referring to method part illustration.
It should also be noted that, herein, relational terms such as first and second and the like are used merely to one
Entity or operation are distinguished with another entity or operation, without necessarily requiring or implying between these entities or operation
There are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant are intended to contain
Lid non-exclusive inclusion, so that the element that the process, method, article or equipment including a series of elements is intrinsic,
It further include either the element intrinsic for these process, method, article or equipments.In the absence of more restrictions,
The element limited by sentence "including a ...", it is not excluded that in the process, method, article or equipment including the element
In there is also other identical elements.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. a kind of cross-platform advertisement data processing method, which is characterized in that the described method includes:
Determine targeted advertisements platform to be processed；
Request of data is sent to the targeted advertisements platform, and it is anti-for the request of data institute to obtain the targeted advertisements platform
Data are launched in the advertisement of feedback；
It integrates the advertisement and launches data.
2. the method according to claim 1, wherein the targeted advertisements platform that the determination is to be processed, comprising:
The targeted advertisements platform is determined in such a way that permission is associated.
3. the method according to claim 1, wherein it is described to the targeted advertisements platform send request of data,
Include:
Timing sends request of data to the targeted advertisements platform.
4. according to the method described in claim 3, it is characterized in that, after the integration advertisement launches data, the side
Method further include:
The integrated results that data are launched in the advertisement are stored in specified database.
5. according to the method described in claim 4, it is characterized in that, the integrated results that data are launched in the advertisement store
After in specified database, the method also includes:
Analysis operation of the response for data in the specified database.
6. the method according to claim 1, wherein before data are launched in the integration advertisement, the side
Method further include:
It cleans the advertisement and launches data.
7. a kind of cross-platform ad data processing unit, which is characterized in that described device includes:
Determining module, for determining targeted advertisements platform to be processed；
Request module for sending request of data to the targeted advertisements platform, and obtains the targeted advertisements platform for institute
It states the advertisement that request of data is fed back and launches data；
Module is integrated, launches data for integrating the advertisement.
8. device according to claim 7, which is characterized in that the determining module is specifically used for:
The targeted advertisements platform is determined in such a way that permission is associated.
9. device according to claim 7, which is characterized in that for sending request of data to the targeted advertisements platform
The request module, is specifically used for:
Timing sends request of data to the targeted advertisements platform.
10. device according to claim 9, which is characterized in that the request module is also used to:
The integrated results that data are launched in the advertisement are stored in specified database.
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Application publication date: 20190528 |