CN109697256B - Method, device, storage medium and electronic equipment for determining related search terms - Google Patents

Method, device, storage medium and electronic equipment for determining related search terms Download PDF

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CN109697256B
CN109697256B CN201811573067.9A CN201811573067A CN109697256B CN 109697256 B CN109697256 B CN 109697256B CN 201811573067 A CN201811573067 A CN 201811573067A CN 109697256 B CN109697256 B CN 109697256B
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search
preset
terms
search terms
related search
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CN109697256A (en
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彭睿棋
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Douyin Vision Co Ltd
Douyin Vision Beijing Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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Abstract

The embodiment of the invention discloses a method, a device, a storage medium and electronic equipment for determining related search terms, wherein the method comprises the following steps: acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a predetermined search term; acquiring preset attribute information of a clicked preset search result in a search result page; determining related search words of which the attribute information is matched with preset attribute information of a preset search result in the first related search word set so as to generate a second related search word set; and when the clicked preset search result page returns to the search result page, adjusting the related search words displayed at the preset positions of the search result page in real time according to the set of the related search words of the second point. The personalized operation of the embodiment of the invention meets the current search requirement of the user and improves the user experience.

Description

Method, device, storage medium and electronic equipment for determining related search terms
Technical Field
The present invention relates to the field of internet, and in particular, to a method, an apparatus, a storage medium, and an electronic device for determining related search terms.
Background
When an existing user performs a search operation based on a certain search term, a search result page presents result contents such as articles found based on the search term, and after the result contents, related search terms recommended based on the search term are displayed, and the overall interface layout of the related search terms is shown in fig. 1.
The related search words are recommended based on the search words, so that the related search words can recommend more interesting contents to the user for related search.
However, the related search terms recommended based on the search terms are relatively fixed, and the displayed contents are generally relatively wide, which cannot better meet the current search requirements of the user.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method, an apparatus, a storage medium, and an electronic device for determining related search terms, so as to solve the following problems in the prior art: the related search terms recommended based on the search terms are relatively fixed, and the displayed contents are generally relatively wide, so that the current search requirements of the user cannot be well met.
In one aspect, an embodiment of the present invention provides a method for determining a related search term, where the method includes: acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a predetermined search term; acquiring preset attribute information of a clicked preset search result in the search result page; determining related search words of which the attribute information is matched with preset attribute information of the preset search result in the first related search word set so as to generate a second related search word set; and when the clicked preset search result page returns to the search result page, adjusting the related search words displayed at the preset positions of the search result page in real time according to the set of the related search words of the second point.
In another aspect, an embodiment of the present invention provides an apparatus for determining a related search term, where the apparatus includes: the acquisition module is used for acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a preset search term; acquiring preset attribute information of a clicked preset search result in the search result page; the matching module is used for determining related search words of which the attribute information is matched with the preset attribute information of the preset search result in the first related search word set so as to generate a second related search word set; and the adjusting module is used for adjusting the related search words displayed at the preset positions of the search result page in real time according to the set of the related search words of the second point when the clicked preset search result page returns to the search result page.
In another aspect, an embodiment of the present invention provides a storage medium storing a computer program, where the computer program is executed by a processor to implement the method provided in any embodiment of the present invention.
On the other hand, an embodiment of the present invention provides an electronic device, which at least includes a memory and a processor, where the memory stores a computer program, and the processor implements the method provided in any embodiment of the present invention when executing the computer program on the memory.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
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FIG. 1 is a flowchart of a method for determining related search terms according to a first embodiment of the present invention;
FIG. 2 is a diagram illustrating a search result page related search term recommendation in the prior art;
FIG. 3 is a schematic diagram illustrating a recommendation of related search terms in a search result page according to a first embodiment of the present invention;
FIG. 4 is a flowchart of a method for determining related search terms according to a second embodiment of the present invention;
fig. 5 is a schematic structural diagram of an apparatus for determining related search terms according to a third embodiment of the present invention;
fig. 6 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the drawings of the embodiments of the present invention. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the described embodiments of the invention without any inventive step, are within the scope of protection of the invention.
Unless defined otherwise, technical or scientific terms used herein shall have the ordinary meaning as understood by one of ordinary skill in the art to which this invention belongs. The use of "first," "second," and similar terms in the present application do not denote any order, quantity, or importance, but rather the terms are used to distinguish one element from another. The word "comprising" or "comprises", and the like, means that the element or item listed before the word covers the element or item listed after the word and its equivalents, but does not exclude other elements or items. The terms "connected" or "coupled" and the like are not restricted to physical or mechanical connections, but may include electrical connections, whether direct or indirect. "upper", "lower", "left", "right", and the like are used merely to indicate relative positional relationships, and when the absolute position of the object being described is changed, the relative positional relationships may also be changed accordingly.
To maintain the following description of the embodiments of the present invention clear and concise, a detailed description of known functions and known components of the invention have been omitted.
Based on the context information of the user search and browse, the problems that the related search recommendation is too wide and the current browsing requirement of the user is not enough are solved. For example, the user searches for "Alibaba", which is a multi-meaning term (e.g., E-commerce official network, American stock, headline number, encyclopedia entry, etc.)
However, the user often has a definite intention in searching the keyword band, and different search results can be clicked to meet different requirements:
the user reads articles in the search results, because the search results corresponding to each search word represent different contents and represent different search intentions, the user can select the result which best meets the current requirements of the user to click. However, the related searches at the bottom of the results are related to the current search terms, and are a wider group of candidate terms, which cannot better meet the current search requirements of the user.
The first embodiment of the present invention provides a method for determining related search terms, the flow of the method is shown in fig. 1, and the method includes steps S101 to S104:
s101, acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a preset search term.
When a user uses a preset search word to perform search operation, a certain position on a search result page can display some related recommended words, the related recommended words are selected from a corresponding first related search word set, but the related recommended words are only matched based on the preset search word during selection, so that the related search words in the first related search word set are wide in range, and the related search words displayed on the search result page cannot be well close to the content really desired to be searched by the user.
S102, acquiring preset attribute information of the clicked preset search result in the search result page.
When a user clicks a certain search result, the user enters a page corresponding to the search result, wherein the search result is generally the content in which the user is interested.
When a user searches based on a certain search word, a search result page usually displays a plurality of search results, each search result usually corresponds to a specific type, for example, the search result page can display 6 search results, where a byte CC is a listed internet company, when the user searches with a "byte CC", the search result 1 is stock information, the search result 2 is a dog encyclopedia, the search result 3 is an official website, the search result 4 is an article, the search result 5 is a byte CC product, and the search result 6 is an article of the byte CC. Then, each search result actually corresponds to one type, and the types are preset as the attribute information of each search result, so that some related search terms can be subsequently and individually recommended to the user through the attribute information.
S103, relevant search words with attribute information matched with preset attribute information of a preset search result are determined in the first relevant search word set to generate a second relevant search word set.
Since the preset attribute information of the search result clicked by the user is already obtained, the attribute information of each related search word in the set of the first related search words of the preset attribute information is directly adopted to be matched, so that the set of the first related search words is filtered once.
And S104, when the clicked preset search result page returns to the search result page, adjusting the related search words displayed at the preset positions of the search result page in real time according to the set of the related search words of the second point.
At this point, when the user returns to the search results page, the search results page displays the relevant search terms.
For example, when the user clicks the search result 1, i.e., stock information, obtained when "byte CC" is the search term, the related search terms displayed in the prior art are "byte CC financing", "byte CC pending", "byte CC product", "byte CC with several products", "byte CC right to stock", "byte CC recruitment", as shown in fig. 2.
In the embodiment of the present invention, attribute information is preset as a stock for a search result 1, and at this time, a stock type is used to match each related search term in a set of first related search terms, and then all related search terms having a stock attribute are selected to generate a set of second related search terms, as shown in fig. 3, the set of second related search terms is a "byte CC shareholder background", "byte CC equity structure", "byte CC stock trend", "byte CC equity", "byte CC financing", "byte CC strategy", and these terms are related search terms that can affect byte CC stocks, and are more likely to be clicked by a user.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
A second embodiment of the present invention provides a method for determining related search terms, where the flow of the method is shown in fig. 4, and the method includes steps S401 to S408:
s401, acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a preset search term.
When a user uses a preset search word to perform search operation, a certain position on a search result page can display some related recommended words, the related recommended words are selected from a corresponding first related search word set, but the related recommended words are only matched based on the preset search word during selection, so that the related search words in the first related search word set are wide in range, and the related search words displayed on the search result page cannot be well close to the content really desired to be searched by the user.
S402, acquiring preset attribute information of the clicked preset search result in the search result page.
When a user clicks a certain search result, the user enters a page corresponding to the search result, wherein the search result is generally the content in which the user is interested.
When a user searches based on a certain search word, a search result page usually displays a plurality of search results, each search result usually corresponds to a specific type, for example, the search result page can display 6 search results, where a byte CC is a listed internet company, when the user searches with a "byte CC", the search result 1 is stock information, the search result 2 is a dog encyclopedia, the search result 3 is an official website, the search result 4 is an article, the search result 5 is a byte CC product, and the search result 6 is an article of the byte CC. Then, each search result actually corresponds to one type, and the types are preset as the attribute information of each search result, so that some related search terms can be subsequently and individually recommended to the user through the attribute information.
S403, acquiring a set of related search words of the preset search words constructed according to historical behavior data of a preset number of users, wherein the related search words are search words having preset relevance with the preset search words.
The set of associated search terms may include: each search word input in the relevant search operation process with a preset search word as an initial search word; and/or all search terms of the preset search result can be searched, wherein the preset search terms are included in all the search terms.
When a user searches for a first time based on a preset search word, if a search result is not satisfactory or the searched content enables the user to have more contents to be searched, the user can adjust the search word again to perform search operation again so as to check more contents to be known; in the series of related search operations, there exist a plurality of search terms, which are related search terms of predetermined search terms in the first search.
When a plurality of user historical behavior data are obtained, a large set of associated search terms can be formed according to the historical behavior data, and the large set is the set of associated search terms.
In this embodiment of the present invention, the set of related search terms may further include all search terms that can be searched for a predetermined search result, a certain search result is searched for with "byte CC" as the predetermined search term, and the search result can also be searched for with a predetermined search term that is not "byte CC", so that when the two predetermined search terms can both search for the same search result, the two predetermined search terms may be added to the set of related search terms.
In practice, the set of related search terms may also be individual search terms selected based on historical behavior data.
S404, determining all related search terms matched with the related search term set in the first related search term set to obtain a filtered first related search term set.
The first related search term set filtered by the related search term set can be better close to the search intention of the user.
S405, relevant search words with attribute information matched with preset attribute information of a preset search result are determined in the first relevant search word set to generate a second relevant search word set.
Since the preset attribute information of the search result clicked by the user is already obtained, the attribute information of each related search word in the set of the first related search words of the preset attribute information is directly adopted to be matched, so that the set of the first related search words is filtered once.
S406, when the clicked preset search result page returns to the search result page, the related search words displayed at the preset positions of the search result page are adjusted in real time according to the set of the related search words of the second point.
At this point, when the user returns to the search results page, the search results page displays the relevant search terms.
S407, counting the clicked condition of each related search word according to a preset period, and reordering the related search words in the first related search word set according to the clicked condition.
S408, adjusting related search terms displayed on the search result page when the search operation is performed based on the preset search terms according to the re-ordered result.
The reordering is to adjust a display order of related search terms in the first related search terms, so that the related search terms closer to the real search intention of the user can be displayed when the related search terms are initially displayed when a subsequent user searches for content using the predetermined search terms.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
A third embodiment of the present invention provides an apparatus for determining related search terms, where the apparatus is schematically shown in fig. 5, and includes:
an obtaining module 10, configured to obtain a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is performed based on a predetermined search term; acquiring preset attribute information of a clicked preset search result in a search result page; a matching module 20, coupled to the obtaining module 10, configured to determine, from the first set of related search terms, a related search term whose attribute information matches preset attribute information of a predetermined search result, so as to generate a second set of related search terms; and an adjusting module 30, coupled to the matching module 20, for adjusting the related search terms displayed at the predetermined position of the search result page in real time according to the set of the related search terms at the second point when the predetermined search result page is returned to the search result page.
When a user uses a preset search word to perform search operation, a certain position on a search result page can display some related recommended words, the related recommended words are selected from a corresponding first related search word set, but the related recommended words are only matched based on the preset search word during selection, so that the related search words in the first related search word set are wide in range, and the related search words displayed on the search result page cannot be well close to the content really desired to be searched by the user.
When a user clicks a certain search result, the user enters a page corresponding to the search result, wherein the search result is generally the content in which the user is interested.
When a user searches based on a certain search word, a search result page usually displays a plurality of search results, each search result usually corresponds to a specific type, for example, the search result page can display 6 search results, where a byte CC is a listed internet company, when the user searches with a "byte CC", the search result 1 is stock information, the search result 2 is a dog encyclopedia, the search result 3 is an official website, the search result 4 is an article, the search result 5 is a byte CC product, and the search result 6 is an article of the byte CC. Then, each search result actually corresponds to one type, and the types are preset as the attribute information of each search result, so that some related search terms can be subsequently and individually recommended to the user through the attribute information.
Since the preset attribute information of the search result clicked by the user is already obtained, the attribute information of each related search word in the set of the first related search words of the preset attribute information is directly adopted to be matched, so that the set of the first related search words is filtered once.
The obtaining module may be further configured to obtain a set of associated search terms of the predetermined search terms, which is constructed according to historical behavior data of a predetermined number of users, where the associated search terms are search terms having a predetermined association with the predetermined search terms; and the matching module is also used for determining all related search terms matched with the related search term set in the first related search term set so as to obtain the filtered first related search term set.
The set of associated search terms may include: each search word input in the relevant search operation process with a preset search word as an initial search word; and/or all search terms of the preset search result can be searched, wherein the preset search terms are included in all the search terms.
When a user searches for a first time based on a preset search word, if a search result is not satisfactory or the searched content enables the user to have more contents to be searched, the user can adjust the search word again to perform search operation again so as to check more contents to be known; in the series of related search operations, there exist a plurality of search terms, which are related search terms of predetermined search terms in the first search.
When a plurality of user historical behavior data are obtained, a large set of associated search terms can be formed according to the historical behavior data, and the large set is the set of associated search terms.
In this embodiment of the present invention, the set of related search terms may further include all search terms that can be searched for a predetermined search result, a certain search result is searched for with "byte CC" as the predetermined search term, and the search result can also be searched for with a predetermined search term that is not "byte CC", so that when the two predetermined search terms can both search for the same search result, the two predetermined search terms may be added to the set of related search terms. In practice, the set of related search terms may also be individual search terms selected based on historical behavior data.
The above apparatus may further include: the statistic module is coupled with the adjusting module and used for counting the clicked condition of each related search word according to a preset period and reordering the related search words in the first related search word set according to the clicked condition; and the adjusting module is also used for adjusting related search terms displayed on the search result page when the search operation is carried out based on the preset search terms according to the re-ordering result.
The reordering is to adjust a display order of related search terms in the first related search terms, so that the related search terms closer to the real search intention of the user can be displayed when the related search terms are initially displayed when a subsequent user searches for content using the predetermined search terms.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
A fourth embodiment of the present invention provides a storage medium storing a computer program that, when executed by a processor, implements the method provided in any of the embodiments of the present invention, as follows steps S1 to S4:
s1, acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a predetermined search term;
s2, acquiring preset attribute information of the clicked preset search result in the search result page;
s3, determining related search words of which the attribute information is matched with the preset attribute information of the preset search result in the first related search word set to generate a second related search word set;
and S4, when the predetermined search result page is returned to the search result page, adjusting the related search words displayed at the predetermined position of the search result page in real time according to the set of the related search words at the second point.
Before the step of determining, by the processor, a related search term of the first set of related search terms whose attribute information matches the preset attribute information of the predetermined search result, the computer program may further be executed by the processor with the following steps: acquiring a set of associated search terms of preset search terms constructed according to historical behavior data of a preset number of users, wherein the associated search terms are search terms with preset relevance with the preset search terms; determining all related search terms matching the set of related search terms in the set of first related search terms to obtain a filtered set of first related search terms.
Wherein associating the set of search terms comprises: each search word input in the relevant search operation process with a preset search word as an initial search word; and/or all search terms of the preset search result can be searched, wherein the preset search terms are included in all the search terms.
After the computer program is executed by the processor to adjust the related search words displayed at the preset positions of the search result page in real time according to the set of the related search words at the second point, the computer program may be further executed by the processor to: counting the clicked condition of each related search word according to a preset period, and reordering the related search words in the first related search word set according to the clicked condition; and adjusting related search terms displayed on the search result page when the search operation is performed based on the preset search terms according to the result of the reordering.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
Optionally, in this embodiment, the storage medium may include, but is not limited to: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes. Optionally, in this embodiment, the processor executes the method steps described in the above embodiments according to the program code stored in the storage medium. Optionally, the specific examples in this embodiment may refer to the examples described in the above embodiments and optional implementation manners, and this embodiment is not described herein again. It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into individual integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
A fifth embodiment of the present invention provides an electronic device, as shown in fig. 6, the electronic device at least includes a memory 901 and a processor 902, the memory 901 stores a computer program, and the processor 902 realizes the method provided by any embodiment of the present invention when executing the computer program on the memory 901, for example, the steps of the computer program are as follows S11 to S14:
s11, acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a predetermined search term;
s12, acquiring preset attribute information of the clicked preset search result in the search result page;
s13, determining related search words of which the attribute information is matched with the preset attribute information of the preset search result in the first related search word set to generate a second related search word set;
and S14, when the predetermined search result page is returned to the search result page, adjusting the related search words displayed at the predetermined position of the search result page in real time according to the set of the related search words at the second point.
The processor 902 may further execute the following computer program before executing the computer program stored on the memory 901 for determining a related search word of the first set of related search words for which the attribute information matches the preset attribute information of the predetermined search result: acquiring a set of associated search terms of preset search terms constructed according to historical behavior data of a preset number of users, wherein the associated search terms are search terms with preset relevance with the preset search terms; determining all related search terms matching the set of related search terms in the set of first related search terms to obtain a filtered set of first related search terms.
The set of related search terms comprises: each search word input in the relevant search operation process with a preset search word as an initial search word; and/or all search terms of the preset search result can be searched, wherein the preset search terms are included in all the search terms.
The processor 902, after executing the computer program stored on the memory 901 for adjusting the related search terms displayed at the predetermined position of the search result page in real time according to the set of second point related search terms, may further execute the following computer program: counting the clicked condition of each related search word according to a preset period, and reordering the related search words in the first related search word set according to the clicked condition; and adjusting related search terms displayed on the search result page when the search operation is performed based on the preset search terms according to the result of the reordering.
According to the embodiment of the invention, the attribute information is preset for the search result, the collection of related search words is filtered through the attribute information of the search result clicked by the user, and then the related search words of the content which is more concerned by the user are obtained.
Moreover, although exemplary embodiments have been described herein, the scope thereof includes any and all embodiments based on the present invention with equivalent elements, modifications, omissions, combinations (e.g., of various embodiments across), adaptations or alterations. The elements of the claims are to be interpreted broadly based on the language employed in the claims and not limited to examples described in the present specification or during the prosecution of the application, which examples are to be construed as non-exclusive. It is intended, therefore, that the specification and examples be considered as exemplary only, with a true scope and spirit being indicated by the following claims and their full scope of equivalents.
The above description is intended to be illustrative and not restrictive. For example, the above-described examples (or one or more versions thereof) may be used in combination with each other. For example, other embodiments may be used by those of ordinary skill in the art upon reading the above description. In addition, in the above-described embodiments, various features may be grouped together to streamline the disclosure. This should not be interpreted as an intention that a disclosed feature not claimed is essential to any claim. Rather, inventive subject matter may lie in less than all features of a particular disclosed embodiment. Thus, the following claims are hereby incorporated into the detailed description as examples or embodiments, with each claim standing on its own as a separate embodiment, and it is contemplated that these embodiments may be combined with each other in various combinations or permutations. The scope of the invention should be determined with reference to the appended claims, along with the full scope of equivalents to which such claims are entitled.
While the embodiments of the present invention have been described in detail, the present invention is not limited to these specific embodiments, and those skilled in the art can make various modifications and modifications of the embodiments based on the concept of the present invention, which fall within the scope of the present invention as claimed.

Claims (8)

1. A method of determining related search terms, comprising:
acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a predetermined search term;
acquiring preset attribute information of a clicked preset search result in the search result page;
determining related search words of which the attribute information is matched with the preset attribute information of the preset search result in the first related search word set so as to generate a second related search word set;
when the clicked preset search result page returns to the search result page, adjusting the related search terms displayed at the preset position of the search result page in real time according to the set of the second related search terms;
before determining a related search word of which the attribute information is matched with the preset attribute information of the preset search result in the first set of related search words, the method further includes:
acquiring a set of associated search terms of the preset search terms constructed according to historical behavior data of a preset number of users, wherein the associated search terms are search terms with preset relevance with the preset search terms;
determining all related search terms matched with the related search term set in the first related search term set to obtain a filtered first related search term set.
2. The method of claim 1, wherein the set of associated search terms comprises:
each search word input in the related search operation process with the preset search word as the initial search word; and/or the presence of a gas in the gas,
all search terms of the predetermined search result can be searched, wherein the predetermined search terms are included in all search terms.
3. The method of claim 1 or 2, further comprising, after adjusting the related search terms displayed at the predetermined location of the search results page in real-time according to the second set of related search terms:
counting the clicked condition of each related search word according to a preset period, and reordering the related search words in the first related search word set according to the clicked condition;
and adjusting related search terms displayed on a search result page when the search operation is performed based on the preset search terms according to the result of the reordering.
4. An apparatus for determining related search terms, comprising:
the acquisition module is used for acquiring a set of first related search terms corresponding to related search terms displayed on a search result page when a search operation is executed based on a preset search term; acquiring preset attribute information of a clicked preset search result in the search result page; the matching module is used for determining related search words of which the attribute information is matched with the preset attribute information of the preset search result in the first related search word set so as to generate a second related search word set;
the adjusting module is used for adjusting related search terms displayed at a preset position of the search result page in real time according to the set of the second related search terms when the clicked preset search result page returns to the search result page;
the acquisition module is further configured to acquire a set of associated search terms of the predetermined search terms, which is constructed according to historical behavior data of a predetermined number of users, wherein the associated search terms are search terms having a predetermined association with the predetermined search terms;
the matching module is further configured to determine all related search terms matched with the set of related search terms in the set of first related search terms to obtain a filtered set of first related search terms.
5. The apparatus of claim 4, wherein the set of associated search terms comprises:
each search word input in the related search operation process with the preset search word as the initial search word; and/or the presence of a gas in the gas,
all search terms of the predetermined search result can be searched, wherein the predetermined search terms are included in all search terms.
6. The apparatus of claim 4 or 5, further comprising:
the counting module is used for counting the clicked condition of each related search word according to a preset period and reordering the related search words in the first related search word set according to the clicked condition;
and the adjusting module is also used for adjusting related search terms displayed on a search result page when the search operation is carried out based on the preset search terms according to the re-ordering result.
7. A storage medium storing a computer program, characterized in that the computer program realizes the steps of the method of any one of claims 1 to 3 when executed by a processor.
8. An electronic device comprising at least a memory, a processor, the memory having a computer program stored thereon, characterized in that the processor realizes the steps of the method of any of claims 1 to 3 when executing the computer program on the memory.
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