CN109284044B - Function menu display method based on big data and related equipment - Google Patents
Function menu display method based on big data and related equipment Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/06—Asset management; Financial planning or analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/12—Fingerprints or palmprints
- G06V40/1365—Matching; Classification
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/172—Classification, e.g. identification
Abstract
The embodiment of the invention discloses a function menu display method based on big data and related equipment, wherein the method comprises the following steps: under the condition of receiving a menu display request input by a user, identifying the identity information of the user, acquiring historical behavior data of the user in a preset database according to the identity information, further analyzing the historical behavior data, determining a target service required to be transacted by the user, displaying a function menu corresponding to the target service on a current page, and improving intelligent display of the function menu.
Description
Technical Field
The application relates to the technical field of terminals, in particular to a function menu display method based on big data and related equipment.
Background
With the rapid development of terminal technologies, various intelligent terminals emerge endlessly. People can realize functions of online shopping, transfer money and remittance, watching videos and the like through various intelligent terminals, and the life requirements of people are greatly met.
The intelligent terminal is mainly used as an entrance for providing functions through menus, such as: the intelligent counter machine of the bank can provide a function entrance for the user through each navigation menu so as to facilitate the user to handle related banking business. However, the current menu generally adopts a general menu, and when a user needs to handle a service, the user needs to locate a target service in a main menu by adopting a step-by-step searching mode. Such a menu display mode cannot enable a user to quickly locate a target service, and is not intelligent enough.
Disclosure of Invention
The embodiment of the invention provides a function menu display method based on big data and related equipment, which can improve the intelligent display of a function menu.
In one aspect, an embodiment of the present invention provides a method for displaying a function menu based on big data, including:
under the condition of receiving a menu display request input by a user, identifying the identity information of the user;
acquiring historical behavior data of the user in a preset database according to the identity information, wherein the historical behavior data comprises at least one of business handling records and asset configuration information;
analyzing the historical behavior data and determining the target service needed to be transacted by the user;
and displaying a function menu corresponding to the target service on a current page.
In an embodiment, the historical behavior data includes a service transaction record, and the specific implementation manner of analyzing the historical behavior data and determining the target service that the user needs to transact is as follows:
analyzing the historical behavior data, and determining respective corresponding frequencies of each preset service handled by the user within a preset time range;
and sequencing the services according to the frequency, and determining m services before sequencing in the services as target services required to be handled by the user, wherein m is a positive integer.
In one embodiment, the historical behavior data includes asset configuration information, and the specific implementation manner of analyzing the historical behavior data and determining the target service that the user needs to transact is as follows:
acquiring asset configuration information of the user from the historical behavior data;
analyzing the asset configuration information and determining the occupation ratio of each asset of the user;
determining the assets which are n before the proportion sorting as target assets in the assets, wherein n is a positive integer;
and determining the service matched with the target asset as the target service required to be handled by the user.
In one embodiment, the asset configuration information includes at least one of financing information, fund information, treasury information, insurance information, and volume inventory information.
In an embodiment, the specific implementation manner of identifying the identity information of the user is to invoke a camera to collect a face image including the user, and identify the face image by using a face identification technology to determine the identity information of the user.
In one embodiment, the input mode of the menu display request is a touch operation, and the specific implementation mode of identifying the identity information of the user is to acquire fingerprint information corresponding to the touch operation, compare the fingerprint information with sample fingerprint information in a preset database, and determine target sample fingerprint information matched with the fingerprint information; and determining the identity information corresponding to the fingerprint information of the target sample as the identity information of the user.
In one embodiment, the preset database comprises at least one of a local database of the intelligent terminal and a database corresponding to an online platform which establishes a communication connection with the intelligent terminal, the online platform comprises at least one of a financial platform, a takeaway platform, a third party payment platform, a shopping platform and a game platform, and the historical behavior data further comprises consumption records or game records of the online platform.
On the other hand, an embodiment of the present invention further provides a function menu display device based on big data, including:
the receiving module is used for receiving a menu display request input by a user;
the identification module is used for identifying the identity information of the user under the condition that the receiving module receives a menu display request input by the user;
the acquisition module is used for acquiring historical behavior data of the user in a preset database according to the identity information, wherein the historical behavior data comprises at least one of business handling records and asset configuration information;
the determining module is used for analyzing the historical behavior data and determining the target service needed to be transacted by the user;
and the display module is used for displaying the function menu corresponding to the target service on the current page.
In another aspect, an embodiment of the present invention further provides an intelligent terminal, including: a processor and a storage device; the storage device is used for storing program instructions; the processor calls the program instruction and is used for executing the function menu display method based on the big data.
Correspondingly, the embodiment of the invention also provides a computer storage medium, wherein the computer storage medium stores program instructions, and the program instructions are used for realizing the function menu display method based on big data when being executed.
In the embodiment of the invention, the intelligent terminal can identify the identity information of the user under the condition of receiving the menu display request input by the user, acquire the historical behavior data of the user in the preset database according to the identity information, further analyze the historical behavior data, determine the target service required to be handled by the user, and display the function menu corresponding to the target service on the current page, so that the intelligent display of the function menu can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of a method for displaying a function menu based on big data according to an embodiment of the present invention;
FIG. 2 is a flow chart of another method for displaying a big data-based function menu according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a method for displaying a function menu based on big data according to another embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a big data-based function menu display apparatus according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an intelligent terminal according to an embodiment of the present invention.
Detailed Description
Referring to fig. 1, a method for displaying a function menu based on big data according to an embodiment of the present invention is applied to an intelligent terminal, and includes:
101: and the intelligent terminal identifies the identity information of the user under the condition of receiving a menu display request input by the user. The identity information may include personal basic information of the user (such as name, sex, age, native place, etc.), certificate information (such as identification card number, bank card number, etc.).
The intelligent terminal may be a bank smart desk machine, and may further include a smart Phone (such as an Android Phone, an iOS Phone, a Windows Phone, etc.), a tablet computer, a palm computer, a notebook computer, a Mobile Internet device (MID, Mobile Internet Devices), or a wearable device, and the above intelligent terminals are merely examples, but not exhaustive, and include but are not limited to the above intelligent terminals.
The input mode corresponding to the menu display request may include touch operation, voice input, and the like, where the touch operation may include sliding, clicking, pressing, and the like. In an embodiment, a developer may previously establish a corresponding relationship between each sample fingerprint information and each user identity information in a database of the intelligent terminal, where the corresponding relationship is shown in table 1:
TABLE 1
| Sample fingerprint information | User identity information |
| Sample fingerprint A | Identity information of Zhang III |
| Sample fingerprint B | Identity information of Zhang IV |
In this case, when the user inputs a menu display request through a touch operation, the intelligent terminal may acquire fingerprint information corresponding to the user when the user inputs the touch operation, compare the fingerprint information with sample fingerprint information in a preset database to determine target sample fingerprint information matched with the fingerprint information, and determine identity information corresponding to the target sample fingerprint information as the identity information of the user.
For example, the intelligent terminal is an intelligent counter machine of a bank, a corresponding relation shown in table 1 is pre-established in a database of the intelligent counter machine, and when a user wants to transact business through the intelligent counter machine, a display screen of the intelligent counter machine is touched to input a menu display request. Under the circumstance, after the intelligent counter machine detects the touch operation of the user, the fingerprint information input by the user is analyzed, the fingerprint information is compared with the fingerprint information of each sample stored in the database in advance, the fingerprint information input by the user is determined to be matched with the sample fingerprint A through comparison, the user can be determined to be Zhang III, and then the user information corresponding to Zhang III is obtained in the database.
In one embodiment, the intelligent terminal can also call a camera to collect a face image including the user under the condition of receiving a menu display request input by the user, and recognize the face image through a face recognition technology to determine the identity information of the user.
102: and the intelligent terminal acquires the historical behavior data of the user from a preset database according to the identity information. The historical behavioral data includes at least one of business transaction records and asset configuration information.
The business transaction records may include at least one of transfer records, card-swiping consumption records and product transaction records of the user. The asset allocation information may include at least one of financial information, fund information, treasury information, insurance information, and large deposit receipt information.
The preset database may include at least one of a local database of the intelligent terminal and a database corresponding to an online platform establishing communication connection with the intelligent terminal. The online platform may include at least one of a financial platform, a takeaway platform, a third party payment platform, a shopping platform, and a game platform, and the historical behavior data may further include consumption records or game records of the online platform.
In one embodiment, the preset database may include a plurality of sub-databases, and each sub-database is used for historical behavior data of each user. In this case, after the intelligent terminal recognizes the identity information of the user, the sub-database corresponding to the user information may be searched from the preset database according to the identity information, and the historical behavior data in the sub-database may be called.
In one embodiment, the preset database may include a local database of the smart terminal; in some embodiments, the intelligent terminal may establish a communication connection with a third party platform, where the third party terminal device may be at least one of an online platform storing historical behavior data of the user, such as a financial platform, a takeaway platform, a third party payment platform, a shopping platform, and a game platform. In this case, the preset database may also include a database of the online platform, where the database of the online platform stores a plurality of sub-databases, and each sub-database stores historical behavior data of one or a class of users corresponding to each sub-database.
In one embodiment, after the intelligent terminal recognizes the identity information of the user, the intelligent terminal may detect whether a sub-database corresponding to the identity information exists in a local database, and if not, further query historical behavior data in the sub-database corresponding to the identity information from a database of a third-party platform (e.g., a third-party payment platform) that establishes a communication connection with the intelligent terminal.
In an embodiment, after the identity information of the user is identified, the intelligent terminal may directly trigger to query and acquire historical behavior data in a sub-database corresponding to the identity information from a database of a third-party platform (e.g., a third-party payment platform) that establishes a communication connection with the intelligent terminal.
In an embodiment, after the identity information of the user is identified, the intelligent terminal may also query and acquire historical behavior data in a sub-database corresponding to the identity information from a local database, and query and acquire historical behavior data in a sub-database corresponding to the identity information from a third-party platform (e.g., a third-party payment platform) database in communication connection with the intelligent terminal.
103: and the intelligent terminal analyzes the historical behavior data and determines the target service required to be transacted by the user.
104: and the intelligent terminal displays the function menu corresponding to the target service on the current page.
The function menu may provide a user with a function entry for various business transactions, which may refer to banking business, such as money transfer, credit card transaction, cash storage, financial product purchase, and the like.
In one embodiment, the intelligent terminal may analyze historical behavior data to determine a service transaction record and/or asset configuration information of the user, predict a target service that the user needs to transact, and then display a function menu corresponding to the target service on a current display page. Furthermore, after the user checks the function menu, the user can rapidly handle the target service through the function inlet corresponding to the target service in the function menu, and the user does not need to position the target service in a step-by-step searching mode in the main menu, so that the intelligent display of the function menu is facilitated, and the efficiency of handling the target service by the user is improved.
In one embodiment, when the input mode corresponding to the menu display request is voice input, the intelligent terminal can identify voiceprint information of the user, compare the voiceprint information with voiceprint information of a plurality of sample voices in a preset database, and determine identity information of the user according to a comparison result.
In the embodiment of the invention, the intelligent terminal can identify the identity information of the user under the condition of receiving the menu display request input by the user, acquire the historical behavior data of the user in the preset database according to the identity information, further analyze the historical behavior data, determine the target service required to be handled by the user, and display the function menu corresponding to the target service on the current page, so that the intelligent display of the function menu can be improved.
Referring to fig. 2 again, another function menu display method based on big data provided by the embodiment of the present invention is applied to an intelligent terminal, and the method includes:
201: and the intelligent terminal identifies the identity information of the user under the condition of receiving a menu display request input by the user.
202: and the intelligent terminal acquires the historical behavior data of the user from a preset database according to the identity information, wherein the historical behavior data comprises a business handling record.
The specific implementation manners of steps 201 to 202 may refer to the related descriptions of steps 101 to 102 in the foregoing embodiments, and are not described herein again.
203: and the intelligent terminal analyzes the historical behavior data and determines the frequency corresponding to each preset service handled by the user within a preset time range.
204: and sequencing the services according to the frequency, and determining m services before sequencing in the services as target services required to be handled by the user, wherein m is a positive integer.
205: and the intelligent terminal displays the function menu corresponding to the target service on the current page.
The preset business may refer to banking business, such as transferring money, transacting credit cards, storing cash, purchasing financial products, and the like. The preset time range may be set by default in the intelligent terminal, or may be set according to an instruction of a developer, and a specific numerical value of the time range may be adjusted according to the instruction of the developer, for example, the preset time range may be 6 months.
In one embodiment, after the intelligent terminal determines that the user handles the respective frequencies of the preset services within the preset time range, the intelligent terminal may sort the services according to the principle that the higher the frequency is, the earlier the sort is, further determine the service m before the sort as the target service, and display the function menu corresponding to the target service on the current page.
Illustratively, the predetermined time range is 6 months, the m is 1, and the predetermined service is transfer, credit card transaction, and financial product purchase. Under the condition, the intelligent terminal analyzes the historical behavior data of the user, determines that the transfer frequency of the user is the highest in the previous 6 months, and then can determine the transfer as the target service of the user, and further displays a function menu corresponding to the transfer for the user.
Wherein, the function menu comprises a function entrance of the target service. In one embodiment, one function menu may correspond to a function entry of a target service. Under the condition, when the function menu corresponding to the target service is displayed on the current page, the intelligent terminal sequentially displays the function menu corresponding to each target service in a rolling mode according to the preset time interval according to the principle that the display is preferentially performed when the ranking is closer to the front. In another embodiment, the function entries for all target services may be included in one function menu. In this case, when the intelligent terminal displays the function menu including the function entries corresponding to the multiple target services on the current page, the higher the ranking of the target services, the higher the display position of the function entry of the target service on the function menu.
In one embodiment, the historical behavior data may include a consumption record or a game record of the online platform in addition to business transaction records. Illustratively, the predetermined time range is 6 months, the m is 1, and the predetermined service is transfer, credit card transaction, and financial product purchase. Under the condition, the intelligent terminal analyzes the historical behavior data of the user, determines that the credit card transaction frequency of the user is the highest in the previous 6 months through the service transaction record, further analyzes the consumption record of the online platform of the user, determines that the consumption frequency of the online platform TB of the user is relatively frequent, queries whether a target credit card matched with the online platform TB exists in a database, and determines the transaction of the target credit card as the target service required to be transacted by the user if the target credit card exists.
In the embodiment of the invention, the intelligent terminal can identify the identity information of the user under the condition of receiving the menu display request input by the user, and obtains the historical behavior data of the user in the preset database according to the identity information, wherein the historical behavior data comprises the business handling record. Furthermore, the intelligent terminal can analyze the historical behavior data, determine respective corresponding frequencies of each preset service handled by the user within a preset time range, sort each service according to the frequencies, determine m services before the sorting in each service as target services required to be handled by the user, and then display a function menu corresponding to the target services on the current page, which is beneficial to the intelligent display of the function menu.
Referring to fig. 3, a still another function menu display method based on big data according to an embodiment of the present invention is applied to an intelligent terminal, and the method includes:
301: and the intelligent terminal identifies the identity information of the user under the condition of receiving a menu display request input by the user.
302: and the intelligent terminal acquires historical behavior data of the user from a preset database according to the identity information, wherein the historical behavior data comprises asset configuration information.
The specific implementation manner of steps 301 to 302 may refer to the related description of steps 101 to 102 or steps 201 to 202 in the above embodiments, and is not described herein again.
303: and the intelligent terminal acquires the asset configuration information of the user from the historical behavior data.
304: and the intelligent terminal analyzes the asset configuration information and determines the occupation ratio of each asset of the user.
305: and the intelligent terminal determines the assets which are n before the proportion sorting in each asset as target assets, wherein n is a positive integer.
306: and the intelligent terminal determines the service matched with the target asset as the target service required to be handled by the user.
307: and the intelligent terminal displays the function menu corresponding to the target service on the current page.
Wherein each of the assets may comprise at least one of financial assets, fund assets, account precious metal assets, treasury assets, insurance assets, and capitalization inventory assets.
In one embodiment, the intelligent terminal may establish a correspondence between each asset and each service in the database. Illustratively, a financial asset may correspond to a financial transaction (e.g., the handling of a financial product), a fund asset may correspond to a fund transaction (e.g., the purchase of a fund), an account precious metal asset may correspond to a precious metal transaction (e.g., the purchase, sale, etc. of precious metals), a treasury asset may correspond to a treasury transaction (e.g., the purchase of a treasury), an insurance asset (e.g., the purchase of an insurance) and a grand deposit asset (e.g., the purchase of a financial product matching the grand deposit), and so forth. In this case, assuming that n is 1, the intelligent terminal analyzes the asset configuration information, and determines that each asset of the user specifically includes two assets, namely a fund asset and an account precious metal asset, wherein the fund asset has the highest value, and then determines that the proportion of the fund asset to the user is the highest. Further, the intelligent terminal can determine the fund assets as target assets, determine the fund services corresponding to the fund assets as target services required to be handled by the user according to the pre-established corresponding relations between the assets and the services, and further display the function menus corresponding to the target services on the current page.
In the embodiment of the invention, the intelligent terminal can identify the identity information of the user under the condition of receiving the menu display request input by the user, and obtains the historical behavior data of the user in the preset database according to the identity information, wherein the historical behavior data comprises asset configuration information. Furthermore, the intelligent terminal can acquire asset configuration information of the user from historical behavior data, analyze the asset configuration information, determine the occupation ratio of each item of the user asset, and further determine n assets before the occupation ratio sorting in each item of the assets as target assets, wherein n is a positive integer. Furthermore, the intelligent terminal can determine the service matched with the target asset as the target service required to be handled by the user, and display the function menu corresponding to the target service on the current page, which is favorable for intelligent display of the function menu.
The embodiment of the invention provides a big data-based function menu presentation device, which comprises modules for executing the methods as described in the figure 1, the figure 2 or the figure 3. Specifically, referring to fig. 4, a schematic block diagram of an apparatus according to an embodiment of the present invention is provided. The device of the embodiment comprises: a receiving module 40, an identifying module 41, an obtaining module 42, a determining module 43, and a presenting module 44, wherein:
a receiving module 40, configured to receive a menu display request input by a user;
an identifying module 41, configured to identify identity information of the user when the receiving module receives a menu display request input by the user;
an obtaining module 42, configured to obtain historical behavior data of the user in a preset database according to the identity information, where the historical behavior data includes at least one of a business transaction record and asset configuration information;
a determining module 43, configured to analyze the historical behavior data and determine a target service that the user needs to transact;
and the display module 44 is configured to display the function menu corresponding to the target service on the current page.
In an embodiment, the historical behavior data includes a service handling record, and the determining module 43 is specifically configured to analyze the historical behavior data and determine respective frequencies at which the user handles each preset service within a preset time range; and sequencing the services according to the frequency, and determining m services before sequencing in the services as target services required to be handled by the user, wherein m is a positive integer.
In an embodiment, the historical behavior data includes asset configuration information, and the determining module 43 is specifically configured to obtain the asset configuration information of the user from the historical behavior data; analyzing the asset configuration information and determining the occupation ratio of each asset of the user; determining the assets which are n before the proportion sorting as target assets in the assets, wherein n is a positive integer; and determining the service matched with the target asset as the target service required to be handled by the user.
In one embodiment, the asset configuration information includes at least one of financing information, fund information, account precious metal information, treasury information, insurance information, and volume inventory information.
In an embodiment, the recognition module 41 is specifically configured to invoke a camera to acquire a face image including the user, and recognize the face image through a face recognition technology, so as to determine the identity information of the user.
In an embodiment, the input mode of the menu display request is a touch operation, and the identification module 41 is specifically configured to acquire fingerprint information corresponding to the touch operation, and compare the fingerprint information with sample fingerprint information in a preset database to determine target sample fingerprint information matched with the fingerprint information; and determining the identity information corresponding to the fingerprint information of the target sample as the identity information of the user.
In one embodiment, the preset database comprises at least one of a local database of the intelligent terminal and a database corresponding to an online platform which establishes a communication connection with the intelligent terminal, the online platform comprises at least one of a financial platform, a takeaway platform, a third party payment platform, a shopping platform and a game platform, and the historical behavior data further comprises consumption records or game records of the online platform.
It can be understood that the functions of each functional module and unit of the big data based function menu display device of this embodiment may be specifically implemented according to the method in the foregoing method embodiment, and the specific implementation process may refer to the related description of the foregoing method embodiment, which is not described herein again.
In the embodiment of the present invention, the receiving module 40 may receive a menu display request input by a user, the identifying module 41 identifies identity information of the user when the receiving module 40 receives the menu display request input by the user, the obtaining module 42 obtains historical behavior data of the user in a preset database according to the identity information, the determining module 43 analyzes the historical behavior data to determine a target service that the user needs to transact, and the displaying module 44 displays a function menu corresponding to the target service on a current page. The invention is beneficial to the intelligent display of the function menu and improves the handling efficiency of the target service of the user.
Referring to fig. 5, a schematic block diagram of an intelligent terminal provided in an embodiment of the present application is shown. As shown in the figure, the intelligent terminal in this embodiment may include: one or more processors 501; one or more storage devices 502; one or more input devices 503; one or more output devices 504. The processor 501, the storage device 502, the input device 503, and the output device 504 are connected via a bus. The storage device 502 is used to store computer programs comprising program instructions, and the processor 501 is used to execute the program instructions stored by the storage device 402. The input device 503 is used for receiving a menu display request input by a user, and the output device 504 is used for data transmission with a third-party platform. Wherein the processor 501 is configured to invoke program instructions to perform:
under the condition of receiving a menu display request input by a user, identifying the identity information of the user;
acquiring historical behavior data of the user in a preset database according to the identity information, wherein the historical behavior data comprises at least one of business handling records and asset configuration information;
analyzing the historical behavior data and determining the target service needed to be transacted by the user;
and displaying a function menu corresponding to the target service on a current page.
In an embodiment, the historical behavior data includes a service transaction record, and the processor 501 may be configured to analyze the historical behavior data and determine respective frequencies at which the user transacts each preset service within a preset time range; and sequencing the services according to the frequency, and determining m services before sequencing in the services as target services required to be handled by the user, wherein m is a positive integer.
In one embodiment, the historical behavior data includes asset configuration information, and the processor 501 may be configured to obtain the asset configuration information of the user from the historical behavior data; analyzing the asset configuration information and determining the occupation ratio of each asset of the user; determining the assets which are n before the proportion sorting as target assets in the assets, wherein n is a positive integer; and determining the service matched with the target asset as the target service required to be handled by the user.
In one embodiment, the asset configuration information includes at least one of financing information, fund information, account precious metal information, treasury information, insurance information, and volume inventory information.
In an embodiment, the processor 501 may be configured to invoke a camera to acquire a facial image including the user, and recognize the facial image through a face recognition technology to determine the identity information of the user.
In an embodiment, the input mode of the menu display request is a touch operation, and the processor 501 may be configured to acquire fingerprint information corresponding to the touch operation, and compare the fingerprint information with sample fingerprint information in a preset database to determine target sample fingerprint information matched with the fingerprint information; and determining the identity information corresponding to the fingerprint information of the target sample as the identity information of the user.
In one embodiment, the preset database comprises at least one of a local database of the intelligent terminal and a database corresponding to an online platform which establishes a communication connection with the intelligent terminal, the online platform comprises at least one of a financial platform, a takeaway platform, a third party payment platform, a shopping platform and a game platform, and the historical behavior data further comprises consumption records or game records of the online platform.
It should be understood that in the embodiments of the present Application, the Processor 501 may be a Central Processing Unit (CPU), and may also be other general-purpose processors, Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field-Programmable Gate arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, and so on. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The storage device 502 may include both read-only memory and random access memory, and provides instructions and data to the processor 401. A portion of the storage device 502 may also include non-volatile random access memory. For example, the storage 502 may also store information of device types.
In a specific implementation, the processor 501 described in this embodiment of the present application may execute the embodiment of the method for displaying a function menu based on big data provided in fig. 1, fig. 2, or fig. 3 in this embodiment of the present application and the implementation manner of the device for displaying a function menu based on big data described in fig. 4, which are not described herein again.
An embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored, where the computer program includes program instructions, and when the program instructions are executed by a processor, the computer program may perform the steps performed by the server in the embodiment of the method shown in fig. 1, fig. 2, or fig. 3.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
While the invention has been described with reference to a number of embodiments, it will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (9)
1. A function menu display method based on big data is applied to an intelligent terminal and is characterized by comprising the following steps:
under the condition of receiving a menu display request input by a user, identifying the identity information of the user; the input mode comprises touch operation, and the identity information of the user is determined according to fingerprint information corresponding to the touch operation; or the input mode comprises voice input, and the identity information of the user is determined according to voiceprint information corresponding to the voice input;
acquiring historical behavior data of the user in a preset database according to the identity information, wherein the historical behavior data comprises business handling records and asset configuration information, the historical behavior data also comprises consumption records or game records of an online platform, and the asset configuration information indicates the proportion of each asset;
analyzing the historical behavior data and determining the target service needed to be transacted by the user; when determining that the service with the highest transaction frequency is a credit card transaction service according to the service transaction record, determining that the consumption frequency of the user on the online platform is frequent according to the consumption record of the online platform, and inquiring that a target credit card matched with the online platform exists in a database, the target service comprises the transaction service of the target credit card;
and displaying a function menu corresponding to the target service on a current page.
2. The method of claim 1, wherein the historical behavior data comprises business transaction records, and wherein the parsing the historical behavior data to determine the target business that the user needs to transact comprises:
analyzing the historical behavior data, and determining respective corresponding frequencies of each preset service handled by the user within a preset time range;
and sequencing the services according to the frequency, and determining m services before sequencing in the services as target services required to be handled by the user, wherein m is a positive integer.
3. The method of claim 1, wherein the historical behavior data comprises asset configuration information, and wherein parsing the historical behavior data to determine the target business that the user needs to transact comprises:
acquiring asset configuration information of the user from the historical behavior data;
analyzing the asset configuration information and determining the occupation ratio of each asset of the user;
determining the assets which are n before the proportion sorting as target assets in the assets, wherein n is a positive integer;
and determining the service matched with the target asset as the target service required to be handled by the user.
4. The method of claim 3, wherein the asset configuration information comprises at least one of financing information, fund information, account precious metal information, treasury information, insurance information, and volume deposit statement information.
5. The method according to any one of claims 1 to 4, wherein the input mode of the menu presentation request is a touch operation, and the identifying the identity information of the user includes:
acquiring fingerprint information corresponding to the touch operation, and comparing the fingerprint information with sample fingerprint information in a preset database to determine target sample fingerprint information matched with the fingerprint information;
and determining the identity information corresponding to the fingerprint information of the target sample as the identity information of the user.
6. The method according to claim 1, wherein the preset database comprises at least one of a local database of the intelligent terminal and a database corresponding to an online platform which establishes a communication connection with the intelligent terminal, the online platform comprises at least one of a financial platform, a takeaway platform, a third party payment platform, a shopping platform and a game platform, and the historical behavior data further comprises a consumption record or a game record of the online platform.
7. A big data-based function menu presentation device is characterized by comprising:
the receiving module is used for receiving a menu display request input by a user;
the identification module is used for identifying the identity information of the user under the condition that the receiving module receives a menu display request input by the user; the input mode comprises touch operation, and the identity information of the user is determined according to fingerprint information corresponding to the touch operation; or the input mode comprises voice input, and the identity information of the user is determined according to voiceprint information corresponding to the voice input;
the acquisition module is used for acquiring historical behavior data of the user in a preset database according to the identity information, wherein the historical behavior data comprises business handling records and asset configuration information, the historical behavior data also comprises consumption records or game records of an online platform, and the asset configuration information indicates the occupation ratio of each asset;
the determining module is used for analyzing the historical behavior data and determining the target service needed to be transacted by the user; when determining that the service with the highest transaction frequency is a credit card transaction service according to the service transaction record, determining that the consumption frequency of the user on the online platform is frequent according to the consumption record of the online platform, and inquiring that a target credit card matched with the online platform exists in a database, the target service comprises the transaction service of the target credit card;
and the display module is used for displaying the function menu corresponding to the target service on the current page.
8. An intelligent terminal, comprising: a processor and a storage device;
the storage device is used for storing program instructions;
the processor, invoking the program instructions, for performing the method of any of claims 1-6.
9. A computer storage medium having stored thereon program instructions for implementing the method of any one of claims 1-6 when executed.
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