CN109256071A - A kind of smart electronics price tag system based on multimedia interaction - Google Patents
A kind of smart electronics price tag system based on multimedia interaction Download PDFInfo
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- CN109256071A CN109256071A CN201811010616.1A CN201811010616A CN109256071A CN 109256071 A CN109256071 A CN 109256071A CN 201811010616 A CN201811010616 A CN 201811010616A CN 109256071 A CN109256071 A CN 109256071A
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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Abstract
The smart electronics price tag system based on multimedia interaction that the invention discloses a kind of, it is characterized by comprising processor units, the processor unit loads and controls network transmitting unit, storage unit, multi-media processing unit, image processing unit and audio treatment unit, the multi-media processing unit includes multimedia demultiplexing unit and multimedia multiplexing unit, described image processing unit includes image-display units and image acquisition units, output result of the described image display unit according to image processing unit, output to output end of image mouth is shown, show that content includes picture, animation and video, described image acquisition unit obtains picture signal by image capture device.The present invention has the advantage that realizing that businessman pushes the multimedia resource content of commodity to consumer, realize that businessman provides the consumer with inquiry and customer service, realizes businessman and the two-way instant video call of consumer.
Description
Technical field
The present invention relates to multimedia interaction technical field, in particular to a kind of smart electronics price tags based on multimedia interaction
System.
Background technique
Electronics price tag is also electronic shelf label (ElectronicShelfLabel, ESL), is a kind of with commodity letter
The electronic display unit for ceasing transmission-receiving function is mainly used in supermarket, convenience store, pharmacy etc. and shows kinds of goods, price, the place of production, production
The electrical type label of the information such as date.It is placed on shelf, the electronic display unit of alternative traditionally on paper price tag.It is this
Electronics price tag can accurately and quickly handle the variation of item price, reduce and drawn originally by artificial treatment traditionally on paper price tag
The high human cost and time cost problem caused, to substantially increase efficiency of operation.For example, notification number is
CN201610724496 patent of invention, discloses " electronics price tag " system, and electronics price tag includes communication module, magnetic switch, micro-
Control unit MCU, display screen and indicator light are realized without dead angle, the communication capacity covered all around.What existing electronics price tag indicated
Content includes kinds of goods, price, the place of production and date of manufacture etc., and design is simpler, and function is more single, basically represents the attribute of commodity,
Show that color is more dull such as black, white two primary colours, black, white, red three primary colours etc. can only meet the primary demand of people's shopping.
Summary of the invention
The technical problem to be solved by the present invention is to overcome the above technical problems, provide a kind of intelligence based on multimedia interaction
Electronics price tag system, system, using true color output display of commodity samples pictures, animation and video, are built for different commodity categories
Various interactive relationship between connection and businessman and consumer between vertical commodity and consumer.
In order to solve the above technical problems, technical solution provided by the invention is a kind of smart electronics based on multimedia interaction
Price tag system, it is characterised in that: including processor unit, the processor unit loads and control network transmitting unit, storage
Unit, multi-media processing unit, image processing unit and audio treatment unit, the multi-media processing unit include multimedia solution
Multiplexing Unit and multimedia multiplexing unit, described image processing unit include image-display units and image acquisition units, described
Image-display units show that display content includes figure according to the output of image processing unit as a result, exporting to output end of image mouth
Piece, animation and video, described image acquisition unit obtain picture signal by image capture device, drop via image processing unit
It makes an uproar, enhance processing and compressed encoding processing generation image data packet, the audio treatment unit includes audio playing unit and sound
Frequency acquisition unit, the audio collection unit by audio capturing equipment obtain audio signal, via audio treatment unit noise abatement,
Enhancing processing and compressed encoding processing generate packets of audio data, and described image data packet and packets of audio data pass through multimedia multiplexing
The processing of unit composition operation generates multi-medium data packet, is sent to network by network transmitting unit and storage unit carries out multimedia
Data record and storage, the multimedia demultiplexing unit be responsible for demultiplex multi-medium data packet separation generate image data packet and
Packets of audio data supports the multimedia container formats and audio, graphics standard agreement of standard, the network transmitting unit to receive electricity
The multi-medium data packet of sub- price tag and the multi-medium data packet obtained from storage unit designated position.
Preferably, the network transmitting unit includes supporting the signal datas load such as WIFI, bluetooth, infrared or Ethernet
Send and receive.
Preferably, the storage medium of the storage unit includes ROM, RAM, SD card and TF card.
Preferably, described image processing unit uses true color image processor.
Preferably, the image capture device of described image acquisition unit includes camera, video frequency collection card and Image Acquisition
Device.
Preferably, the audio capturing equipment of the audio collection unit includes microphone.
The invention has the following advantages over the prior art: 1, realization businessman pushes the multimedia money of commodity to consumer
Source contents are pushed or are stored the color images of preset correspondence electronics price tag commodity, animation and wide by electronics price tag system
The multimedia content such as video are accused, to consumer more vividly with realistically promotion commodity, the conversion ratio of commodity are improved, to give
Businessman, which brings, further to increase income.2, both consumer and businessman two-way video call immediately are realized, it is established that consumer, quotient
The relationship tie of family and electronics price tag corresponding goods completes consumer and the inquiry of commodity and the instant communication of sales process is handed over
Stream, further improves shopping experience.3, the shopping intention and behavior of clear consumer, can determine that consumer for different commodity
Preference, instruct businessman make targetedly migration efficiency optimization and shelf display layout optimization, to expand business revenue.
Detailed description of the invention
Fig. 1 is a kind of smart electronics price tag system structure diagram based on multimedia interaction of the present invention.
Specific embodiment
Present invention will be described in further detail below with reference to the accompanying drawings.
In conjunction with attached drawing, a kind of smart electronics price tag system based on multimedia interaction, it is characterised in that: including processor list
Member, the processor unit load and control network transmitting unit, storage unit, multi-media processing unit, image processing unit
And audio treatment unit, the multi-media processing unit include multimedia demultiplexing unit and multimedia multiplexing unit, the figure
As processing unit includes image-display units and image acquisition units, described image display unit is defeated according to image processing unit
Out as a result, output to output end of image mouth is shown, display content includes picture, animation and video, and described image acquisition unit is logical
It crosses image capture device and obtains picture signal, generate figure via image processing unit noise reduction, enhancing processing and compressed encoding processing
As data packet, the audio treatment unit includes audio playing unit and audio collection unit, and the audio collection unit passes through
Audio capturing equipment obtains audio signal, generates audio via audio treatment unit noise abatement, enhancing processing and compressed encoding processing
Data packet, described image data packet and packets of audio data generate multi-medium data by the processing of multimedia multiplexing unit composition operation
Packet is sent to network by network transmitting unit and storage unit carries out multimedia data recorder and storage, the multimedia demultiplex
It is responsible for demultiplexing multi-medium data packet separation generation image data packet and packets of audio data with unit, the multimedia of standard is supported to hold
Device format and audio, graphics standard agreement, the network transmitting unit receive the multi-medium data packet of electronics price tag and from storages
The multi-medium data packet that unit designated position obtains.
The network transmitting unit includes the reception for supporting the signal datas load such as WIFI, bluetooth, infrared or Ethernet
And transmission.
The storage medium of the storage unit includes ROM, RAM, SD card and TF card.
Described image processing unit uses true color image processor.
The image capture device of described image acquisition unit includes camera, video frequency collection card and image acquisition device.
The audio capturing equipment of the audio collection unit includes microphone.
Image processing unit of the invention uses true color image processor.Color digital image is by red (Red), green
(Green), the image that blue (Blue) three digital layers are constituted.In each digital layer, one byte representation of each pixel
Brightness value, numberical range is between 0~255.The ranks number of each number layer depends in size or the digitized process of image
The optical resolution of use.Three layer datas show as color image jointly.
Embodiment 1:
Network transmitting unit receives the multi-medium data package informatin of electronics price tag, or obtains from storage unit designated position
The multi-medium data packet taken calculates via multimedia demultiplexing unit demultiplexing and is separated into image data packet and packets of audio data
(if present), the image data packet and audio data generate figure by image processing unit and audio treatment unit processing respectively
As signal and audio signal, image-display units display image signals, audio playing unit playing audio signal.
Processor unit is the calculating and control main body of electronics price tag system, when being responsible for calculating data flow and control logic
Sequence, including loading the operation timing etc. with each modular unit of control system.Network transmitting unit includes supporting WIFI, bluetooth, red
The signal datas load such as outer or Ethernet send and receive.Storage unit 112 is storage and the running stack for reading each unit
The modular unit of data information and multimedia data information, storage medium include ROM, RAM, SD card and TF card etc..Multimedia solution
Multiplexing Unit is responsible for demultiplexing multi-medium data packet separation generation image data packet and packets of audio data, supports the multimedia of standard
Container Format and audio, graphics standard agreement etc..Image processing unit be responsible for for input image data packet decoded back at
True color image signal and to image enhancement processings such as the contrasts, saturation degree and sharpness of picture signal.Audio treatment unit
It is responsible for being decoded reduction for input audio data packet, and further enhancing is made to the audio signal of reduction and is handled.Figure
As display unit according to the output of image processing unit as a result, output show to output end of image mouth, show content include picture,
Animation and video etc..Audio playing unit plays and output audio signal.
Through the present embodiment, electronics price tag system pushes or stores the cromogram of preset correspondence electronics price tag commodity
It, in this way, can and realistically promotion quotient more lively to consumer as multimedia content such as, animation and advertisement videos
Product improve the conversion ratio of commodity, further increase income to bring to businessman.
Embodiment 2:
The function responsibility of processor unit, network transmitting unit and storage unit is identical in embodiment 1, Image Acquisition list
Member obtains picture signal by image capture device, produces via image processing unit noise abatement, enhancing processing and compressed encoding processing
Raw image data packet.Audio collection unit obtains audio signal by audio capturing equipment, via audio treatment unit noise abatement, increases
Strength reason and compressed encoding processing generate packets of audio data.Images above data packet and packets of audio data pass through multimedia multiplexing list
The processing of first composition operation generates multi-medium data packet, is sent to network by network transmitting unit, thus reach the end side of businessman into
Row is played and is presented, or carries out multimedia data recorder and storage by storage unit.
Described image acquisition unit is the acquisition processing module of a kind of image or video, including such as camera, video is adopted
Truck or image acquisition device etc..Audio collection unit is a kind of audio collection processing module, such as microphone.
Image acquisition units and audio collection unit obtain the Shopping Behaviors and intention of consumer, for example penetrate Image Acquisition
Unit and audio collection unit obtain consumer and remain in different electronics price tags, i.e., time and behavior before different commodity carry out
Consumer is determined for the preference of different commodity, and suchlike data analysis can instruct businessman targetedly to run
Policy optimization and shelf display layout optimization, to expand business revenue.
The combination of the technical solution of embodiment 2 and embodiment 1, it can be achieved that businessman and consumer do shopping unidirectional under scene or
Person it is two-way it is instant communication and exchange.The relationship tie for establishing consumer, businessman and electronics price tag corresponding goods, completes to disappear
The person of expense further improves shopping experience for the inquiry of commodity and the instant communication exchange of sales process.Businessman end and consumption
Communication mode between person end can pass through P2P mode or cloud service mode；Businessman end is host, smart phone, plate electricity
The intelligent terminals such as brain or intelligent robot etc.；Consumer end is electronics price tag terminal, intelligent terminal etc..
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., is all included in the scope of protection of the present invention.
Claims (6)
1. a kind of smart electronics price tag system based on multimedia interaction, it is characterised in that: including processor unit, the processing
Device unit loads and controls network transmitting unit, storage unit, multi-media processing unit, image processing unit and audio processing list
Member, the multi-media processing unit include multimedia demultiplexing unit and multimedia multiplexing unit, described image processing unit packet
Image-display units and image acquisition units are included, the output of described image display unit foundation image processing unit is as a result, output
It is shown to output end of image mouth, display content includes picture, animation and video, and described image acquisition unit is set by image capture
It is standby to obtain picture signal, image data packet is generated via image processing unit noise reduction, enhancing processing and compressed encoding processing, it is described
Audio treatment unit includes audio playing unit and audio collection unit, and the audio collection unit is obtained by audio capturing equipment
Audio signal is taken, generates packets of audio data, described image via audio treatment unit noise abatement, enhancing processing and compressed encoding processing
Data packet and packets of audio data are by multimedia multiplexing unit composition operation processing generation multi-medium data packet, by network transmission list
Member is sent to network and storage unit carries out multimedia data recorder and storage, the multimedia demultiplexing unit are responsible for demultiplexing
The separation of multi-medium data packet generates image data packet and packets of audio data, supports the multimedia container formats and audio, figure of standard
As standard agreement, the network transmitting unit receives the multi-medium data packet of electronics price tag and obtains from storage unit designated position
Multi-medium data packet.
2. a kind of smart electronics price tag system based on multimedia interaction according to claim 1, it is characterised in that: described
Network transmitting unit includes supporting sending and receiving for the signal datas load such as WIFI, bluetooth, infrared or Ethernet.
3. a kind of smart electronics price tag system based on multimedia interaction according to claim 1, it is characterised in that: described
The storage medium of storage unit includes ROM, RAM, SD card and TF card.
4. a kind of smart electronics price tag system based on multimedia interaction according to claim 1, it is characterised in that: described
Image processing unit uses true color image processor.
5. a kind of smart electronics price tag system based on multimedia interaction according to claim 1, it is characterised in that: described
The image capture device of image acquisition units includes camera, video frequency collection card and image acquisition device.
6. a kind of smart electronics price tag system based on multimedia interaction according to claim 1, it is characterised in that: described
The audio capturing equipment of audio collection unit includes microphone.
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| CN201811010616.1A CN109256071A (en) | 2018-08-31 | 2018-08-31 | A kind of smart electronics price tag system based on multimedia interaction |
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| CN201811010616.1A CN109256071A (en) | 2018-08-31 | 2018-08-31 | A kind of smart electronics price tag system based on multimedia interaction |
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Application publication date: 20190122 |